
Advertise on podcast: Lies We Bought
Rating
4.9from
This podcast has
47 episodes
Language
EnglishPublisher
Emily RaskExplicit
No
Date created
2025/10/21
Latest episode
2026/10/27
Average duration
20 min.
Release period
7 days
Description
Lies We Bought is a marketing podcast with receipts. We unpack the slogans, myths, and shiny cultural truths we were sold. From “breakfast is the most important meal” to “clean beauty,” each episode peels back the glossy packaging. Hosted by Emily Rask, a marketer who knows the tricks because she used to build them, the show blends consumer psychology, vintage charm, and a wink of 1950s humor. It reached the Top 10 on Apple’s Marketing charts within two weeks of launching its teaser.
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Check latest episodes from Lies We Bought podcast
Stranger Danger: Who Really Sold Us the Fear
2026/10/27
For a generation of kids, stranger danger was the first safety rule we ever learned. Don’t talk to strangers. Don’t take the candy. Don’t get in the van. But the panic behind it was built on statistics that didn’t hold up, and the people who spread them had more than safety on the line.
In this episode, I follow stranger danger from 1950s classroom films to the milk carton kids of the 1980s, the reporting that exposed the numbers, the tracking apps that turned the fear into a business, and the true story of one boy who did everything he was taught. It’s a story about grief, media, and how a slogan can outlive the facts it was built on.
Content warning: This episode discusses child abduction, the deaths of children, and child abuse.
If you have information about a missing or exploited child, contact the CyberTipline at 1-800-843-5678 or report.cybertip.org.
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Buy One, Get One Free Debunked: Who Pays for the Free One?
2026/10/20
Buy one, get one free sounds like the store is handing you a gift, but the second item has been tucked inside the price of the first one for over a century, and the Supreme Court said so in 1965. Emily Rask follows the word free from Coca-Cola’s first coupon and a paint company’s day in court to the SNL sketch that roasted Jos. A. Bank’s buy one, get three free suits, JCPenney’s failed attempt to take sales away from shoppers, and the MyPillow deal that never ended.
Along the way she looks at the chocolate study that shows why free hits our brains harder than any discount, and she shares the pillow department where a dollar deal cost shoppers more than the Wednesday sale.
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As Seen on TV: The Infomercial Moved to TikTok Shop
2026/10/13
In 1949, a man demonstrating a blender on Cleveland TV got more than 400 phone orders in one day, and As Seen on TV was born.
This episode of Lies We Bought follows the infomercial from that live demo to the Ginsu knife, Billy Mays, the Snuggie, and the FTC cases that finally caught up with the biggest claims. Then we follow the pitch to where it lives now. QVC filed for Chapter 11 bankruptcy in April 2026 as shoppers moved to TikTok Shop, and the urgency of late-night TV followed them into the feed. Plus the trade court case that had to decide whether a Snuggie is a blanket or a robe.
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Laughter Is the Best Medicine: The Science, the Myth, the Markup
2026/10/06
Is laughter really the best medicine? In 1964, Norman Cousins checked out of the hospital, moved into a hotel room with a projector and a stack of Marx Brothers films, and became the man who laughed himself well. His story is still repeated everywhere, minus one detail that was in the room the whole time.
In this episode, I follow the phrase from a biblical proverb about grief to a medieval surgeon's bedside orders, a Reader's Digest joke column, Patch Adams, and the rise of Laughter Yoga, paid certifications, humor consultants, and wellness apps. Along the way, I look at how toxic positivity turns burnout and chronic illness into an attitude problem.
Then the science gets its turn, from a 2023 PLOS ONE meta-analysis on laughter and cortisol to Robin Dunbar's research on pain tolerance and a 2024 study on medical clowns in a children's hospital. The receipts hold up better than you might expect, and they still stop short of the word "best."
I'm very much pro-laughing. This one is about who started charging for it.
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The Five Love Languages: The Dark Side of Love Advice
2026/09/29
The Five Love Languages has sold millions of copies and shows up everywhere from first dates to therapists' offices, yet Gary Chapman built the framework from his own notes as a Baptist pastor counseling couples. This episode traces how the book became relationship gospel and what Focus on the Family has said about it.
It also looks at why critics warn that treating a struggling relationship as a love problem can be dangerous for people in abusive situations, and where the framework can still help couples.
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Smokey Bear: The Wartime Ad That Became a Government Icon
2026/09/22
Smokey Bear has been telling America it's your fault since 1944. This episode traces the real story behind the mascot: a wartime scare on the California coast, an ad campaign built to control public behavior, and a real orphaned bear cub who nearly didn't survive the fire that gave him his name.
We dig into the Disney licensing deal for Bambi that almost didn't happen, the FDNY captain whose nickname got repurposed for a federal PSA, and how "only you can prevent wildfires" became one of the longest-running and most quietly manipulative campaigns the U.S. government has ever run. Along the way we look at what wildfire suppression actually costs today, what wildland firefighters are paid to do the real version of Smokey's job, and why a cartoon bear ended up with more longevity than most politicians.
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Made in USA: Only 11% of What You Buy Actually Is
2026/09/15
The "Made in USA" label feels like a promise. Legally, it's a lot looser than you think, and the amount of stuff that can actually earn it has been shrinking for decades. This episode traces the label from an 1887 British shame tactic to a company that invented its own percentage, to Walmart's founder writing a memoir called "Made in America" while his own company helped build the overseas supply chain the label exists to warn you about.
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Extended Warranty: The Fine Print Industry Built on Fear
2026/09/08
Extended warranties aren't insurance. Legally, they can't even use the word. They're "service contracts," a separate category with none of the payout rules that protect you when real insurance is on the line, and that one distinction explains almost the entire industry.
This episode traces how a fringe product from the 1950s turned into the reason a TV or a refrigerator costs the same everywhere you shop, why the pitch always lands at the very end of checkout and never before, and why the industry keeps growing every year no matter how many times consumer advocates warn people off it.
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Guess What Day Is It?: The Line That Took Over Wednesdays
2026/09/01
Every Wednesday, GEICO's camel asks what day it is. The original ad that made that question famous racked up more than 16 million views on YouTube and then disappeared, with no explanation ever given.
This episode debunks the corporate mythology built up around hump day, including a water-cooler legend at DuPont that's been misdated for years, and traces the phrase back through a 1959 dictionary citation to a 2011 psychology study showing motivation doesn't actually peak in the middle of the week the way the phrase assumes.
**Show notes on Patreon**
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Social Comparison: The Joneses Were Never Real
2026/08/25
The phrase "keeping up with the Joneses" comes from a 1913 comic strip drawn by a cartoonist who nearly went broke trying to match his wealthy neighbors and the Joneses themselves never once appeared in it.
This episode covers where the phrase came from, how mid-century advertisers like Chevrolet used it directly in ad copy, how the same mechanism scaled into influencer marketing and social media, and what the psychological research says about what constant comparison actually costs people.
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The Salt Conspiracy: From Ancient Currency to the Himalayan Pink Marketing Trap
2026/08/18
Morton Salt's slogan started as a promise about clumping, not a warning about bad luck, and somehow it became both.
This episode traces salt from ancient currency and empire-building to the umbrella girl on your kitchen shelf, then follows the same trick a hundred years forward into the pink Himalayan salt aisle.
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Expiration Dates: The Corporate Strategy Forcing You to Waste Money
2026/08/11
Most of the dates on your food aren't required by any law and weren't checked by anyone. This episode follows the story from a persistent Al Capone myth about spoiled milk, through the shoppers who cracked grocery stores' secret shelf codes in the 1970s, to the one government study that found the whole dating system doesn't reliably measure freshness at all. Plus the single food category where an expiration date actually is required, and the on-air moment I learned all of this the hard way.
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An Apple a Day: How a Dying Industry Invented a Health Myth
2026/08/04
An apple a day keeps the doctor away sounds like grandmother's wisdom, but it was a 1904 marketing rescue plan for an industry that had just lost its actual product: booze.
Lies We Bought traces the apple from Prohibition-era cider crop to manufactured health symbol, tests the slogan against the 2015 study that actually measured it, and asks why we needed a doctor's approval to eat fruit in the first place.
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War on Drugs: The Famous TV Ad That Lied to America
2026/07/28
The fried-egg ad that defined the War on Drugs was built by a marketing firm, not a doctor, and the science behind it was thinner than the slogan.
Lies We Bought traces how a single 1987 commercial turned drug fear into federal policy, who kept the budget flowing for a decade, and why the campaign worked long after the data stopped backing it up. It's a story about advertising as propaganda, and about a slogan so effective nobody thought to ask if it was true.
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Maxwell House: The Presidential Endorsement That Was Total Fiction
2026/07/21
I grew up Mormon, which meant coffee was never allowed in my house, so it's a little ironic that this week's coffee myth isn't really about coffee at all, it's about five words Theodore Roosevelt almost certainly never said. By the 1930s, Maxwell House was telling everyone that Roosevelt coined "good to the last drop" over a cup of coffee at Nashville's Hermitage Hotel in 1907. There was just one problem - he'd been dead for over a decade by the time the company started saying it, and the slogan itself had shown up nearly word for word on a Coca-Cola ad years before Maxwell House ever used it.
This episode talks about the real story behind Joel Cheek and the hotel the coffee was named after, how a coffee brand built a marketing myth around a dead president who could never object, and why companies keep leaning on borrowed authority instead of the truth, backed by the psychology of why founding stories sell better than facts.
A little birdie told me this one's a good one.
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Podcast reviews
Read Lies We Bought podcast reviews
AJAZ07 2026/07/13
Such a good listen
Love her topics and the way she collects so much information about each topic! She always makes you think without telling you what to think!
Kristin Vasko 2026/07/06
I absolutely loved this podcast!
Emily does a great job taking topics we’ve all heard about and uncovering the misconceptions and hidden truths behind them. The episodes are engaging ...
yert1976 2026/07/02
Enlightening
Love this podcast. Short but sweet and lots of info packed into a short time. Highly recommend.
get your own queso 2026/04/29
Slow down and give us more
Good in theory but needs some finessing. Instead of talking full speed ahead, actually pause, take a breath, and make it more conversational. Right no...
2/75 2026/03/24
Fun podcast
Informative and fun. Great work on all the research and pulling back the curtain on things we just take as normal or fact!
YasmeenMahmoud 2026/03/08
Incredible
I can’t remember how I stumbled across this podcast, but I’m so happy I did! I’ve always been curious about why certain things are marketed the way th...
Wajaworld 2026/03/03
Wonderfully made
You can tell things are well researched but still palatable to listen to. Fun relevant topics from everyday life. Just a good podcast all around :)
I’...
Jaymi B. 2026/03/02
Visiting from the Tok.
I'm gobbling these up. I had no idea it was about marketing and stuff - cause I'm no genius- but the information is absolutely fascinating and I feel ...
Chavez0811 2025/11/29
Like Neo taking the red pill of marketing
As a degreed marketing professional with history in the business I found this to be fascinating with its keen insights into a broad array of topics an...
Amberzahottoe 2025/11/27
Loving it so far!
Loving it so far! Really interesting and well thought out. Excited to hear future episodes! I think if you like podcasts like Maintenance Phase or If ...
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