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Ben was cleaning his grill and had a simple thought: I would pay someone $200 right now to do this for me. That sparked a conversation about service businesses built around convenience, not complexity. This episode explores low barrier service business ideas hiding in everyday frustration. Businesses that require little startup capital, no inventory, and no special skills. Some are seasonal. Some are recurring. All are based on solving problems people already want handled. The discussion covers pricing, logistics, and why boring services often outperform clever ideas. If you want a side hustle or a way to make extra income without complicated operations, this episode will change how you think about opportunity. Business is simple. People are lazy. https://lowbarpod.com/ Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership Sponsor: KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive. Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day. Timestamps: 01:31 — Flossing Drive Thru 05:07 — Home Garden Manager 12:55 — Garage Sale Service 17:35 — Appointment Sitter 23:56 — Rent a Hank Hill 26:22 — Renting Chickens 33:25 — Goats for Rent 39:46 — RV Try Before You Buy *Follow us on Social* *Instagram* — https://www.instagram.com/lowbarpod/ *Facebook* — https://www.facebook.com/LowBarPod *X* — https://x.com/LowBarPodcast *TikTok* — https://www.tiktok.com/@lowbarpodcast #LowBarPodcast #Entrepreneurship #BusinessTalk #Founders #Podcast #ServiceBusiness #SideHustle #LocalBusiness #SmallBusinessIdeas

Building a business on Amazon does not require inventory, shipping, or physical products. Fiction publishing through Amazon ebooks has quietly become one of the most scalable digital business models, even for people with no prior experience. Karla explains how her company, Fiction Profits Academy (https://www.fictionprofitsacademy.com/), has helped over 15,000 students by focusing on genre demand, repeat buyers, and execution instead of guesswork. The discussion covers how modern fiction publishing works, why romance and genre fiction outperform nonfiction, and why covers, titles, keywords, and positioning matter more than most people realize. It also looks at how AI, ghostwriters, and teams are used responsibly to scale output. If you care about business, entrepreneurship, ecommerce, or alternative Amazon models that do not rely on physical products, this will change how you think about opportunity. Business is simple. People are lazy. https://lowbarpod.com/ Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership Sponsor: Sleep like you’re dead (in a good way). Grab yours at https://SwitchSupplements.com/lowbar Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business. Timestamps: 00:18 — What is Fiction Profits Academy (FPA)? 02:05 — Fiction outsell non-fiction? 06:41 — Focusing on readers in fiction genres 13:48 — Using ghostwriters and AI to write books 25:49 — Importance of book title, cover, and description 36:38 — Income sources: Kindle Unlimited page reads 39:18 — Difference between high-earning and average students 44:53 — Exiting the business 52:16 — Scaling the business as it grew Follow us on Social Instagram — https://www.instagram.com/lowbarpod/ Facebook — https://www.facebook.com/LowBarPod X — https://x.com/LowBarPodcast TikTok — https://www.tiktok.com/@lowbarpodcast

In part one on OF, we showed how creators build relationships using the FAKE Framework. This week focuses on the CASH Framework: crisis creation, anniversary exploitation, scarcity theater, and hierarchy games. These are the psychological triggers creators use to extract maximum revenue from their audience, and they work shockingly well. Fake emergencies, guilt trips, birthday extraction sequences, countdown timers that never end, leaderboards, and tiered membership systems all play a role in how these tactics drive revenue. Businesses in every industry already use versions of them. Some of it is genius marketing. Some of it crosses ethical lines. All of it generates revenue at scale. If you run a business, this episode will change how you think about urgency, scarcity, and customer psychology. It shows what works, what is manipulative, and where the line should be. Business is simple. People are lazy. https://lowbarpod.com/ Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership Sponsor: KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive. Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day. Timestamps: 01:15 — The C.A.S.H. Framework 03:15 — Access, scarcity, and controlled availability 13:50 — Guilt Follow-Up and Personal Connection 22:34 — Savior Complex 25:50 — Milestones/Birthday Tactics 33:50 — Why these tactics work outside OF 40:30 — The Countdown 51:05 — Hierarchy and Achievement Status *Follow us on Social* *Instagram* — https://www.instagram.com/lowbarpod/ *Facebook* — https://www.facebook.com/LowBarPod *X* — https://x.com/LowBarPodcast *TikTok* — https://www.tiktok.com/@lowbarpodcast

High ticket closing is a skill in online business that can generate real income without starting a company, running ads, or building products. Why do some people choose closing over starting a business, and why has it quietly become one of the most valuable skills in entrepreneurship for people who want leverage without ownership? Kayvon Kay talks with Ben and Jon about how closers convert qualified leads for businesses that already have demand. What makes companies trust closers with their revenue, and why does conviction matter more than scripts? Closers work remotely, sell proven offers, and focus entirely on revenue while avoiding the operational headaches of running a company. For the right person, closing can outperform starting a business in speed, focus, and upside. Find out more about Kayvon Kay here — https://www.kayvon.com/ Business is simple. People are lazy. https://lowbarpod.com/ Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership Sponsor: Sleep like you’re dead (in a good way). Grab yours at https://SwitchSupplements.com/lowbar Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business. Timestamps: 00:00 — Joys of remote closing 01:20 — What is a closer? 05:45 — Closing vs traditional sales roles 12:15 — Do the hardwork and invest 25:27 — Don't shoot so low 31:20 — Will you do the work? 39:30 — Wealth Triangle 43:30 — Changes in closing Follow us on Social Instagram — https://www.instagram.com/lowbarpod/ Facebook — https://www.facebook.com/LowBarPod X — https://x.com/LowBarPodcast TikTok — https://www.tiktok.com/@lowbarpodcast

This episode builds a 75 Hard framework for business. It is about discipline, consistency, and momentum instead of motivation and hacks. If you care about business, entrepreneurship, ecommerce, or building real mental toughness, this conversation is for you. Business 75 Hard rules: 1. Daily ask — One direct revenue ask every day 2. Daily content — Post one piece of content every day on one channel 3. Stimulus free time — Intentional thinking time with no inputs 4. Track one KPI manually — On paper, every single day 5. Daily business cleanup — Remove friction and loose ends 6. Daily uncomfortable ask — Reach out to people who can move your business forward What Business 75 Hard can produce in the 75 days: 75 asks more than most founders do in years 75 content posts that sharpen your thinking 75 uncomfortable asks that force breakthroughs 75 KPIs that remove guesswork 75 cleanups that systemize your business Business is simple. People are lazy. https://lowbarpod.com/ Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership Sponsor: KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive. Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day. Link to 75 Hard with Andy Frisella Podcast Episode — https://open.spotify.com/episode/1tDHTAgvqC6BVeHL9Fedha?si=5wnErahXTg-YV9nb9e1ccg Timestamps: 00:25 — What is Andy Frisella's 75 Hard 11:50 — Idea to start Business 75 Hard 16:21 — Daily Ask 20:45 — Daily Content 27:55 — Stimulus-Free Time 35:16 — Track One KPI 41:15 — Daily Business Cleanup 44:53 — Daily Uncomfortable Ask *Follow us on Social* *Instagram* — https://www.instagram.com/lowbarpod/ *Facebook* — https://www.facebook.com/LowBarPod *X* — https://x.com/LowBarPodcast *TikTok* — https://www.tiktok.com/@lowbarpodcast

New Year’s resolutions fuel a massive business built on optimism, failure, and predictable human behavior. Ben and Jon walk through the hidden economy behind fitness apps, diet challenges, planners, habit trackers, and self improvement products that surge every January. They explain how platforms already know exactly when users will fail, why that failure is expected, and how it becomes a feature of the business model. Using real data from apps and search trends, they show how predictable drop off turns into recurring revenue year after year. This is not a motivation episode. It is a business episode about incentives, psychology, and monetization. Once you see how these models work, you will recognize the same mechanics in subscriptions, ecommerce offers, challenges, and seasonal launches everywhere. Business is simple. People are lazy. https://lowbarpod.com/ Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership Sponsor: Sleep like you’re dead (in a good way). Grab yours at https://SwitchSupplements.com/lowbar Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business. Timestamps: 00:00 The economy built on New Year’s optimism 03:50 Why most resolutions fail by day 19 07:35 How apps know exactly when users quit 12:20 Vision boards and packaged motivation 17:10 Shock bracelets and forced habit change 22:40 Dry January and diet challenges explained 28:35 The real business behind self improvement 34:20 How this model applies to ecommerce Follow us on Social Instagram — https://www.instagram.com/lowbarpod/ Facebook — https://www.facebook.com/LowBarPod X — https://x.com/LowBarPodcast TikTok — https://www.tiktok.com/@lowbarpodcast

Americans spend a trillion dollars on Christmas. Billions of it goes to one thing: pretending Santa is real. This is the Santa Industrial Complex. And it only exists because every parent in America agreed to tell the exact same lie. Let's get to 100k subscribers so Ben can be Santa next year! Business is simple. People are lazy. https://lowbarpod.com/ Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership Sponsor: The only sponsor is us. If you like this episode, subscribe to the channel, leave a review, and share it with someone who loves business, can't turn it off, and can't imagine why you'd ever want to. Timestamps: 00:12 — Christmas rant 03:01 — Thanksgiving and Christmas in America compared to Australia 08:12 — The "Santa Industrial Complex" 12:44 — Christmas photos with Santa 18:52 — Digital Santa manipulation 26:26 — Reindeer rentals are real? 34:50 — New business ideas for Christmas? *Follow us on Social* *Instagram* — https://www.instagram.com/lowbarpod/ *Facebook* — https://www.facebook.com/LowBarPod *X* — https://x.com/LowBarPodcast *TikTok* — https://www.tiktok.com/@lowbarpodcast

Ben sold his pet brand last year, and now he misses the cash flow. He's been considering buying an existing eCommerce business. Jon and Ben review three very different potential acquisition targets: a niche personal care brand selling shampoo bars on Amazon, a low-cost supplement brand that looks highly competitive, and a wooden sensory toy company with killer reviews. Jon provides a crucial warning that buying an existing business can be "shittier than it looks" on paper. They discuss valuations, profit margins, ad backs, and the shocking $13 million asking price of a digital audio program business. Finally, Ben reveals his big vision. Which one would you buy? Business is simple. People are lazy. https://lowbarpod.com/ Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership Sponsor: Sleep like you’re dead (in a good way). Grab yours at https://SwitchSupplements.com/lowbar Use code *LOWBAR* for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business. Timestamps: 00:11 — Considering buying a business 01:05 — Warning about buying a business 02:31 — First buying option 11:39 — Second buying option 26:44 — Third buying option 37:06 — Plan to launch new store 39:24 — The final factor in the decision 50:33 — Buy PDF Business for 13 mil? Follow us on Social Instagram — https://www.instagram.com/lowbarpod/ Facebook — https://www.facebook.com/LowBarPod X — https://x.com/LowBarPodcast TikTok — https://www.tiktok.com/@lowbarpodcast

This is a wild episode where the discussion focuses on a surprising source of business tactics: OF. The platform made $5 billion last year selling content that's free everywhere else. The secret? Community, perceived access, and personalization driven by unscalable efforts and a detailed CRM. Jon and Ben walk through the "FAKE" framework: Feedback, Access, Knowledge, and Exclusive. Tactics covered include: charging for personal critiques (the "Basic Rating Service" ), offering rush delivery or bulk discounts as upsells, using recurring subscriptions that rely on customer forgetfulness, and batch recording personalized voice and video messages for direct connection. The true gold is the CRM: creators track an astonishing amount of data points on users to hyper-personalize interactions, from job titles and income to emotional triggers and spending patterns. The takeaway for your business is simple: collect data and use it for good. Business is simple. People are lazy. https://lowbarpod.com/ Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership Sponsor: The only sponsor is us. If you like this episode, subscribe to the channel, leave a review, and share it with someone who loves business, can't turn it off and can't imagine why you'd ever want to. Timestamps: 00:00 — OF Revenue and Strategy Overview 03:57 — The F.A.K.E. Framework Introduction 06:16 — Tiered Feedback/Rating Upsells 16:01 — Comparison and Retention Tactics 19:40 — Live Reaction Upsell 22:58 — Bulk Discounts and Rush Delivery 25:30 — Recurring Subscription Model (Unlimited Service) 29:20 — Automated Messages 43:40 — CRM Data 54:35 — Exclusivity and Systemization 1:04:00 — Scarcity Offer Follow us on Social Instagram — https://www.instagram.com/lowbarpod/ Facebook — https://www.facebook.com/LowBarPod X — https://x.com/LowBarPodcast TikTok — https://www.tiktok.com/@lowbarpodcast

Going above and beyond in business is one of the simplest ways to stand out, but almost nobody does it. Ben and Jon break down real examples from ecommerce, online business, and service businesses that prove doing unscalable work can create customers for life. If you run a business, work in ecommerce, or want to grow through word of mouth instead of paid ads, this conversation is a blueprint you can use today. They dive into the psychology of customer loyalty, the power of personal follow up, how great operators remove friction for customers, and why automated messages never replace a real human connection. Ben shares the full story behind the golf simulator “box” concept and how small, unexpected touches create repeat buyers. Jon breaks down the simple practice that almost every business ignores but could instantly use to raise retention and reviews. This is a tactical, practical episode on customer experience, retention, and operator mindset, told through real stories, real failures, and real wins. Business is simple. People are lazy. https://lowbarpod.com/ Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership Sponsor: Sleep like you’re dead (in a good way). Grab yours at https://SwitchSupplements.com/lowbar Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business. Timestamps: 0:00 — Unscalable work that actually scales your business 1:07 — Why customers do not use the products they buy 3:10 — The golf simulator box concept 9:12 — The power of follow up calls in any business 13:30 — Unscalable strategy: implementing software for free 16:46 — Handling customers during emotional moments 22:40 — Preventing negative word of mouth before it happens 28:50 — Tools for creating personal video messages 38:08 — First Form's extreme approach Follow us on Social Instagram — https://www.instagram.com/lowbarpod/ Facebook — https://www.facebook.com/LowBarPod X — https://x.com/LowBarPodcast TikTok — https://www.tiktok.com/@lowbarpodcast

Entrepreneurship and the creator economy collide as Ben and Jon dig into the real leverage behind Gary Vee's VeeFriends. This is an operator-level breakdown of how smart creators turn attention into long-term ownership and why the VeeFriends model exposed an online business path most people completely missed. Ben explains why creator backed IP has real staying power, how audience trust becomes a business asset, and why Gary’s early moves were a preview of where the internet is going. Jon pushes on the practical side of it and why most creators never make the jump from content to long term ownership. This is a breakdown of creator led IP, attention arbitrage, and the gaps that still exist for people who understand where value migrates online. No hype. No slogans. Just the real operator angle on what Gary actually built. If you like conversations that reveal how online businesses and creator brands actually work, this episode is worth your time. Who is your favorite character? https://opensea.io/collection/veefriends-series-2 Business is simple. People are lazy. https://lowbarpod.com/ Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership Sponsor: The only sponsor is us. If you like this episode, subscribe to the channel, leave a review, and share it with someone who loves business, can't turn it off and can't imagine why you'd ever want to. Timestamps: 00:00 – BK and his VeeFriends belief 03:25 – How VeeFriends got started 06:26 – Is this just the start? 13:45 – Were you into him?  21:35 – You don’t have to be an expert to build it 23:00 – How to start and create content 29:30 – Will it all be AI?  34:05 – What would Gary say? Follow us on Social Instagram — https://www.instagram.com/lowbarpod/ Facebook — https://www.facebook.com/LowBarPod X — https://x.com/LowBarPodcast TikTok — https://www.tiktok.com/@lowbarpodcast

Entrepreneurship, money, and online arbitrage. That is the center of this episode as Ben and Jon break down the obvious opportunities hiding in plain sight. If you like conversations where operators spot gaps, flip markets, and reverse engineer how businesses really work, this one hits directly. In this episode, Ben and Jon go deep on arbitrage thinking. Not business school theory. Real world ideas that show up when you understand how markets behave. They unpack price gaps in local markets, the spread between online and offline demand, labor arbitrage, Costco liquidation opportunities, information asymmetry, and why arbitrage is everywhere once you learn to recognize it. This is operator brain turned all the way up. You will hear the plays they would run if they had to start over, the opportunities that are so obvious it feels stupid not to pursue them, and why most people walk right past them because they are waiting for permission. If you enjoy seeing the matrix inside business, this is the episode that flips the switch. Business is simple. People are lazy. https://lowbarpod.com/ Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership Sponsor: Sleep like you’re dead (in a good way). Grab yours at https://SwitchSupplements.com/lowbar Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business. Timestamps: 00:00 — Would you flip these tickets? 05:12 — The local market arbitrage 07:35 — Would you flip these tickets? 14:25 — BK has an idea for Taylor Swift 17:05 — Liquor Drops — Jon’s stash 25:05 — Low Bar Challenge — Join? 28:15 — AI Arbitrage Challenge — Would you do it? 35:00 — The market is the market Follow us on Social Instagram — https://www.instagram.com/lowbarpod/ Facebook — https://www.facebook.com/LowBarPod X — https://x.com/LowBarPodcast TikTok — https://www.tiktok.com/@lowbarpodcast

BK stumbled down a rabbit hole watching his favorite Call of Duty streamer and discovered an entire economy of people making money by streaming mundane and bizarre aspects of their lives. Kick is a streaming platform disrupting Twitch with a 95/5 revenue split instead of 50/50, and creators are cashing in. In this episode, BK and Jon take on a wild tour through Kick. Full Moon parties in Thailand. Food trucks in Baltimore. People working out at gyms. High stakes slot machines with thousands per spin. Even someone sleeping on camera with 1,500+ viewers watching. The fascinating part? Almost everyone is doing something they'd do anyway. They just turned on a camera and started making money. The second half shifts to business applications. Could you stream your entire workday? Build a product live? Run consulting sessions with audience participation? Record your podcast? The barrier to entry is literally just your phone camera. Whether you think this is genius or insane, one thing is clear: there's a growing creator economy around documenting what you're already doing. Getting started has never been simpler and the barrier to entry has never been lower. Business is simple. People are lazy. https://lowbarpod.com/ Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership *Sponsor:* The only sponsor is us. If you like this episode, subscribe to the channel, leave a review, and share it with someone who loves business, can't turn it off and can't imagine why you'd ever want to. Timestamps: 00:00 - Intro 00:40 - What is Kick? 03:04 - What did BK and Jon find so fascinating on Kick? 27:20 - Business Ideas: How you can use Kick 31:15 - How would BK and Jon use Kick? 38:40 - Can you use the SWEAT framework for this? (from Episode 2) 42:50 - How will they find you on Kick? 46:10 - Final Thoughts: Would you just turn on your camera and record? Follow us on Social Instagram — https://www.instagram.com/lowbarpod/ Facebook — https://www.facebook.com/LowBarPod X — https://x.com/LowBarPodcast TikTok — https://www.tiktok.com/@lowbarpodcast

Business, entrepreneurship, online business ideas, and money — that’s where this conversation with Nick Eubanks lives. Nick is the Vice President of Owned Media @ Semrush and one of the sharpest operators in the business world. In this episode, Nick unpacks how he thinks, why he spots business models no one else sees, and how a simple mindset shift turned into a $100K per month opportunity. If you’re obsessed with entrepreneurship, this is one of those rare conversations that snaps your brain into a higher gear. Nick walks through the money traumas entrepreneurs don’t admit, the weird niches he's fascinated by, how he steals proven business models from one industry and ports them into another, and why every talk with him leaves us feeling like we’re not doing enough. This is pure operator-to-operator energy. No guru fluff, no theory, just how real business thinkers see the world. If you like smart people thinking out loud about business, this is as close to a cheat code as it gets. Find Nick at https://x.com/nick_eubanks Business is simple. People are lazy. https://lowbarpod.com/ Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership Sponsor: Sleep like you’re dead (in a good way). Grab yours at https://SwitchSupplements.com/lowbar Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business. Follow us on Social Instagram — https://www.instagram.com/lowbarpod/ Facebook — https://www.facebook.com/LowBarPod X — https://x.com/LowBarPodcast TikTok — https://www.tiktok.com/@lowbarpodcast

Business, entrepreneurship, audience growth, and pure operator chaos. In this episode, Ben and Jon sit down and map out how they plan to grow Low Bar Podcast, from the smartest ideas to the dumbest experiments they’re absolutely going to try anyway. This is not advice. It is two friends openly scheming about how to take a show from “good” to “everywhere.” They talk through paid ads, referral loops, niche content traps, algorithm bets, wild format ideas, the stuff they know will work, the stuff they know probably won’t, and the things they want to try just because it sounds fun. If you’ve ever wondered what the inside of a creator strategy meeting actually sounds like when nobody is pretending to be a guru, this is it. This episode is honest, unserious, and full of real operator thinking. Nothing polished. Nothing staged. Just the actual plan to grow the show you’re watching. Business is simple. People are lazy. https://lowbarpod.com/ Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership Sponsor: The only sponsor is us. If you like this episode, subscribe to the channel, leave a review, and share it with someone who loves business, can't turn it off and can't imagine why you'd ever want to. Timestamps: 00:00 — Intro 01:45 — Steal Their Audience Ad Campaign 10:02 — Audience Referral Program 19:30 — Arbitrage Challenge 25:30 — Controversy Clip Factory 30:25 — Listener Bounty Program 35:00 — Micro-Influencer Remix/Stitch Strategy 41:35 — Reddit/Forum Organic Outreach 49:02 — YouTube Collaborator Function 54:40 — Live Content Stream 58:23 — Which do Jon and BK choose to do? Follow us on Social Instagram — https://www.instagram.com/lowbarpod/ Facebook — https://www.facebook.com/LowBarPod X — https://x.com/LowBarPodcast TikTok — https://www.tiktok.com/@lowbarpodcast