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The beauty business podcast for beauty pros, skin clinic owners, aestheticians and dermal clinicians who’ve got a full book and a head full of questions. The beauty industry produces a LOT. There are new devices and ingredients and trends and launches, plus someone on Instagram telling you you’re doing it all wrong. Meanwhile you’ve got a client on the bed and a stock order due and school pick-up at 3. Coding Clinical Culture is where all of that gets translated into what you actually do next in your clinic. Emma Hindmarsh Conan has spent 20+ years inside global beauty brands and judging industry awards, watching clinicians drown in information that never quite turns into action. She has a languages degree, not a clinical one, and it turns out translation was exactly what the industry needed. Each week she takes a trend or a tool or an industry conversation and turns it into something you can use on Tuesday morning. That covers client trust and retail, events and tech, and the business of being the person clients trust with their face. Every episode ends with your action, because information without direction is just more to read. From SomeplaceGood - beauty industry news with the action attached. If you're ready to stop keeping up and start getting ahead, you're in the right place. For Skin. For Self. For Good. someplacegood.pro

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Check latest episodes from CODING CLINICAL CULTURE by SomeplaceGood. podcast

When Beauty Goes Wrong: Trust Series #8

2026/10/25

A 1-star review you haven't answered and an industry event you never posted about have more in common than you'd think. In the final episode of the Trust Series, Emma uses Dyson's CameraJet toothbrush fallout and Bobbi Brown's Wide Awake apology to show skin clinic and beauty salon owners how to close the loop out loud: how to reply to complaints and bad reviews without a PR team, and how to show clients you're investing in your expertise by documenting the events you attend. Plus a look back at all 9 weeks of "Your Clients Don't Trust You, Yet."

Beauty Industry Awards: Trust Series 7

2026/10/18

Clients trust experts... and they trust people they know. They're also getting pickier about whose recommendations they follow. This week Emma uses the strange history of doctors in cigarette ads to show why being seen as an expert matters. PLUS 1 action for beauty professionals to use on Tuesday morning to kickstart their awards year. Submit, Shout, Repeat.

How to Choose Beauty Brands for Pro Clinics: Trust Series #6

2026/10/11

Week 6 of 'Your Clients Don't Trust You... Yet' is about building trust through your retail products and partnerships. We get into the science of shelf placement, a study of jam in a supermarket (!?) that proves why fewer choices sell more, and how Mecca built an empire on rigorous curation. Then we get into the actions you can take to make it all make sense for your professional beauty business.

Beauty Reviews + How to Use Them: Trust Series #5

2026/10/04

Week 5 of 'Your Clients Don't Trust You... Yet' is about the trust asset most clinics already have and never activate, reviews and testimonials. Emma unpacks "review by-proxy" through her own life as a younger sister, then gets into why third-party endorsement beats self-promotion, how much Amazon actually spends defending review integrity, what the data says about which generation reviews and how, and why midlife invisibility makes a great review mean more than you'd think. Then, the exact way to ask, including a simple post-treatment ritual that turns your captive, relaxed client into your best source of proof.

Beauty B&As: Trust Series #4

2026/09/27

Week 4 of 'Your Clients Don't Trust You... Yet' is about before-and-afters, love them or loathe them. From backstage on a Dove shoot showing teenagers how a "perfect" image actually gets built, to a 160-year advertising history and a very current Australian haircare controversy. Then we build the formula for turning a result into a trust builder, not just a photo, plus the legally safe way to build trust around results without ever showing a before-and-after at all.

Consultations that Improve Beauty Compliance: Trust Series #3

2026/09/20

Week 3 of 'Your Clients Don't Trust You... Yet' talks about consultations - the part that makes her decide whether she's coming back. A UCL stress study explains why a consistent process calms her nervous system more than a comforting one does. We also explore the consult framework used in medical adherence research to show exactly how to ask questions so she opens up and adheres to your plan.

Communication That Converts in Beauty: Trust Series #2

2026/09/13

Week 2 of 'Your Clients Don't Trust You...Yet' moves from the social feed to the conversation you're having in your beauty clinic. A tapping game explains why your clinical language gets forgotten, and a 1970s photocopier queue experiment reveals how small or big your "because" needs to be depending on what you're asking of your clients. Then we rebuild your top 3 recommendations, emotional outcome first, clinical substance second to get your business buzzing.

Why Clients Don't Trust You Yet: The $10 Experiment Behind Every Booking

2026/09/06

This ep is all about the neuroscience of trust, including the actual $10 experiment that shows how oxytocin changes how much a stranger is willing to give to you. Then we translate it into the one place trust is being built or broken every day; your social feed (I know, it's a tough place to hang out) and I give you the exact 3-purpose, 3-pillar framework to use this week to make socials easy breezy for once.

Dolly Parton's Best Business Lesson for Beauty Pros

2026/08/30

"Find out who you are, and do it on purpose." Dolly Parton's line inspired this week's episode. As the awards entries open again for 2027, we break down how to actually write a clinic vision statement, not one everyone else has on their website, but one specific enough to guide your treatment menu, your pricing and your next hire. Action included.

The Commercial Opportunity in Hormonal Ageing

2026/08/26

At Beauty Expo this year, I did a talk that didn't hit enough people... so, lucky you, it's recorded here just for you! Discover the commercial opportunity in hormonal ageing. Steal my ai prompts to get your clinic into a place of authority in this space and work out how to make the most of your Beauty Expo (or any event) notes. Looking to make a move? This one's for you!

. Beauty Expo 2026: Industry Lessons I Learnt This Weekend (Someone Stole From Me and I Loved It)

2026/08/18

Straight out of Beauty Expo Australia and this one's personal. A smaller team, a stand that nearly sold out, a competitor who "stole" our stock and the conversation that followed. PLUS what I've changed my mind about after a weekend of watching skin clinic owners, beauty brands, and industry leaders back each other instead of guarding their turf. If you're a clinic owner thinking about your team culture, your client communication, or how you talk about your own business, this one's for you.

How Two Australians Built Waitlists Without a Loyalty Program

2026/08/02

An airline sold $250,000 tickets for unlimited flights for life and ended up in a lawsuit. A woman in the UK saved 5 years of points for a free hairdryer. Neither of those is a real loyalty story. The real one belongs to 2 Australians, a Manhattan colourist who takes 1 client a day and a Bowral therapist whose training course has people flying in from Canada. This week, the last episode before our Beauty Expo break, we unpack what actually makes a client drive across town or fly across an ocean, and 4 things you can do this week to become that reason yourself. Plus, where to find Emma at Beauty Expo Australia on Sunday 16 August.

Cucumbers, Mortgages and Running a Beauty Business.

2026/07/26

No groundbreaking business advice this week, just the truth. I've been running my full-time day job through a team restructure, closing an office, prepping for Beauty Expo and raising my 3 kids, and something had to give. So this week I'm not translating an industry trend, I'm talking about the actual weight of running a small business in 2026: the comparison trap, the invisible admin load, the ache of missing your people, and the very real cost of a $180 pair of ugly shoes (the cheapest ones you can find). No framework today, just STOP, BREATHE, ACT, the 3 things I'm actually leaning on myself this week. It's the second-to-last episode before the Season 3 break, and if you want to tell me how you're holding up, DM @someplacegood.pro on Insta. I'd love to hear it.

Your Favourite Skincare Brand Is Selling Behind Your Back. Is this the end of Professional-only skincare? Here's what every clinic needs to know.

2026/07/19

This week, we look at why TikTok-native beauty brands are opening physical stores on the British high street, and why professional-only skincare brands are launching direct to consumer online at the exact same time. We cover the P.Louise and Boots partnership, the rise of digitally native beauty brands going offline, and what happens to clinic exclusivity when traditionally professional-only brands go direct to consumer. If you run a skin clinic and you've ever wondered what your brand exclusivity is actually worth in 2026, this one's for you.

Longevity In Action: Why I Accidently Took My Kids To The Docs 3 Days Early.

2026/07/12

Longevity is one of the biggest opportunities in clinical skincare, but most of what's written about it is built for men and packed with jargon your clients don't trust. This episode unpacks 2 major 2026 industry reports on longevity, science and consumer trust, and translates them into exactly what it means for your clinic, your consultations, and the women sitting in your treatment chair every day. Mum brain included. This week, Emma delves into the depths of perimenopausal brain fog, the fashion industry's take on beauty and the actions you can take right now to secure extra income for your clinic.