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A conversation-style podcast discussing issues around life, leadership, and small business success. Andy McDowell from Generate Your Value LLC and Zach Levy from Primerica Financial Services are your co-hosts of the podcast bringing their own experiences and talents to the table to help you navigate the obstacles in building a successful small business while enjoying the journey in such a way that joy and happiness are always present in your life. Zach and Andy also bring you inspirational guests whose life and career stories help you to work towards your own joy, happiness, and success in life! Andy McDowell is an engineer by trade and a creative by nature. He is the founder of the entrepreneurial and small business coaching and consulting firm, Generate Your Value, co-host of The Generate Your Value Podcast, and an Executive Contributor for Brainz Magazine. Andy spent 22 years with the Boeing Company, where he always felt more like a life coach than a boss. In 2002, he began his journey into entrepreneurship within a corporation when he was asked to develop an Airspace Design Consulting business from scratch that would serve the global government market. Andy has a Bachelor’s Degree from Georgia Tech in Electrical Engineering and a Master’s Degree in Computer Information Systems from Georgia State. Naturally, his aviation work took him around the world and enabled him to work on high-profile projects - such as preparing the Beijing and Sochi Airports for their respective Olympic Games. Andy would love to have a conversation with you about how he might be able to use his strategic skills developed from his years with the Boeing Company to Generate Your Value in your personal and professional life. He has a keen sense for applying business concepts into life coaching, and life coaching concepts into business. Zach Levy is a Georgia native, born and raised. Growing up as an athlete, he built the foundations of work ethic, team building, and leadership. Through elementary, middle and high school, he was a wrestler, yet when college came around, he was recruited to the cheer squad, where he truly learned about lifting up others. After college Zach went on to manage one of the largest health clubs in Georgia, but quickly found that the corporate fitness sales life was not what he thought it would be. He then moved on to be a district manager for good ole' Waffle House. As anyone in restaurant management knows, it was not all rainbows and butterflies. Experiencing rapid burnout, and not feeling fulfilled, Zach started searching for other avenues, and found a passion for helping others in the financial field. He currently is a financial advisor and broker, with a goal of growing business to all 50 states in the U.S. His mission is to break the status quo of the financial services industry, and help people truly understand how to win the money game.

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Check latest episodes from Generate Your Value podcast

Salsa, Sweat Equity, And Syndication: The Path To Passive Income Success With Giang Nguyen

2026/05/20

Transform your fears into stepping stones, seize every challenge as an opportunity, and always keep in mind: Assets provide freedom, liabilities restrict it. In this episode, we have Giang Nguyen, a former medical researcher turned passionate real estate investor and salsa enthusiast. Today, she shares how to build generational wealth using real estate. Discover the power of wealth-building wisdom, navigating fear, leveraging passive income, and more. Tune in now!

Achieving Big Things Through Little Things With David Roden

2026/05/13

Most of the time, we set goals so high that we often end up setting up ourselves for failure. Instead of attempting to accomplish overwhelming tasks, perhaps it is far more effective to focus on the little things and let them stack up. This is the roadmap followed by David Roden in his weight loss journey, allowing him to get rid of his 400-pound body. Joining Andy McDowell, he shares how refusing to give into the self-limiting diet culture and setting realistic goals allowed him to overcome his suicidal thoughts and achieve actual transformation. David also explains why we should not let emotions rule over our heads when it comes to food and how to manage ego when assuming a leadership role.

Invoking The BE In Human Beings With Ronita Godsi

2026/05/06

Most of the time, we are too busy doing everything we can to take control of our lives. But sometimes, the answer to all our problems is simply entering our Be Mode. Andy McDowell is joined by Ronita Godsi to discuss why doing is not enough but also being. Looking back on her most important life lessons and milestones, she opens up on defeating her people-pleasing mindset, going beyond survival mode, and experiencing self-forgiveness. Ronita also shares how she looks after her four daughters and how she pays forward by helping others become effective leaders.

Value Drivers: Impactful Business Process Development With Moustafa Moursy

2026/04/29

A business operates with a process; how well you develop and implement those processes determine your growth and success. In today’s world, automation has become the buzzword that businesses tend to automate just for automation’s sake. But is it really moving your business? This is the dilemma that our guest in this episode tackles by taking us on an enlightening discussion about impactful process development. Andy McDowell is with Moustafa Moursy, a deeply experienced entrepreneur who empowers business owners to grow their businesses rapidly by rationalizing and mastering business processes specific to their circumstances. Moustafa gives us a great view about what makes a business process work. From the differences between Business Process Improvement and Business Process Automation to driving value and making processes efficient, Moustafa covers it all. Tune in now and find how you can build a lean mean fighting machine through your process.

How To Build A Powerful Brand For Your Business With Fritz Colinet

2026/04/22

Most people would look at the brand when buying a product, and that’s an essential part business owners should delve into. Joining us in this episode is Fritz Colinet, who is a seasoned executive creative director, strategist, and brand builder with over 25 years of experience in marketing, brand development, and creative direction. Fritz discusses how business owners could build a powerful brand and explains the five stages of a buying cycle and the role of a strategic advisor to the business. Fritz also touches upon the customer journey and why it’s important to think about. How will you keep your customers in your business and make them remember your brand? Join us and grab nuggets of wisdom from your brand builder, Fritz Colinet, in today’s conversation.

How to get more out of your people with Mary Lynn Zeimer

2026/04/08

When it comes to achieving self-transformation and unleashing your greatest potential, perhaps you should avoid getting deeper into the unhealthy grind of proving yourself. Sometimes, a simple moment of surrender is what it takes to unlock a better you. Andy McDowell chats with Mary Lynn Zeimer, a master of advanced life concepts and a certified master life coach, about doing the inner work and getting the most out of yourself. She explains how to let go of an ego-driven life, spend more time on self-love, and how not to be stuck in survival mode. Mary also emphasizes how to not make everything all about money to achieve a much more positive and wholesome outlook in life.

The Value of Sales With Amy Lau

2026/04/01

Achieving success as an immigrant in a foreign country takes a lot of guts and a high level of resilience. For Amy Lau, an immigrant from China, found her purpose in storytelling and embracing the art of value creation. Joining Andy McDowell, she shares her journey to becoming an entrepreneur and sales expert adapting to a new culture and language. Amy talks about the struggles and triumphs in building relationships, the right approach to listening to clients, and becoming versatile and flexible at all times. She also discusses why you as the salesperson should be the very first person to believe in your product and focus on your niche audience instead of casting a wide net.

Unlock Your Dreams: The Power Of Strong Self-Leadership With Dr. Kamin Samuel

2026/03/25

Do you long for a life filled with purpose and fulfillment? The answer lies within you, waiting to be unlocked through the power of Strong Self-Leadership. Dr. Kamin Samuel, the inspiring coach in this episode, believes strong self-leadership is the key to achieving your dreams. It’s not about external validation or striving for someone else’s definition of success but a journey of self-discovery and empowerment. Discover how to cultivate unshakeable self-belief, tap into your inner compass, own your narrative, transform your limiting beliefs, and become your biggest cheerleader today. Learn the art of strong self-leadership and unlock the power within when you tune in to this episode with Kamin Samuel.

The Power Of Community: How Connection Can Change Everything With Mario Toruno

2026/03/18

Life throws curveballs, and having a community to lean on during tough times is invaluable. Community members can offer emotional support, practical help, and advice, reminding you that you're not alone. Today, Mario Toruno, the Founder and CEO of Livyana, brings the power of community in supporting others going through something. He explains the tough journey of patients with different illnesses and how Livyana treks with them along that journey. In a world that can often feel isolating, the power of community is a beacon of hope and support. So, take the first step today. Find your community and unlock the power of connection with Mario Toruno.

Building A Healthy Corporate Culture With Chellie Phillips

2026/03/11

Everyone knows that corporate culture is vital to the success of any business or corporation. However, not everybody understands how to properly build it. In this episode, Andy McDowell sits down with business coach and motivational speaker Chellie Phillips to discuss what it takes to develop a well-rounded and inclusive corporate culture. Chellie explains the important role of storytelling in culture building and the right way to incorporate foundational values into your team. She also talks about her book Culture Secrets and her experiences helping leaders create a positive impact in their own companies.

How Outdoor Adventure Can Dispel Fear With Lora Lapiz

2026/03/05

Fear is a powerful inner foe. It can stop you in your tracks, push you to hate yourself and drown you in negative feelings. For Lora Lapiz, the thing that saved her from getting consumed by fear was going on an adventure. In this conversation with Andy McDowell, she shares how the outdoors allowed her to get over the deaths of her loved ones, overcome her suicidal thoughts, and heal herself by understanding the neuroscience and biological aspects of human behavior. Lora also opens up on the role of rock climbing and international travel in appreciating her life and accessing infinite possibilities in writing her own journey.

The Power Of Self-Leadership With Dr. Lisa Yeung

2026/02/25

Life can never be a straight path. Most of the time, it is rough and full of roadblocks. But you can choose to steer the wheel and find yourself on a much better path, which is possible through self-leadership. In this episode, integrative coach Dr. Lisa Yeung talks about the power of leading oneself in traversing the roughest moments of our lives. She explains how embracing self-ownership can lead to fundamental personal transformation. Dr. Lisa also discusses the importance of experiencing an inner shift to live the life you deserve and get you out of your lowest moments, as well as lead others to do the same.

The Value Of Public Relations: Increase Your Credibility And Visibility With Mickie Kennedy

2026/02/18

Public Relations is a powerful tool in boosting your reputation, credibility, and visibility. But how can you craft a positive image and build strong relationships with your audience? That is what Mickie Kennedy is here for in this episode. Mickie has been the founder of eReleases for more than 24 years. He shows great expertise in explaining the value of public relations and how it can help you increase your visibility and credibility. Do you want to stand out? Join Mickie because he unlocks the door of opportunity to help you generate more value in today’s conversation.

Appreciating Spirituality In Business With Today’s Leading Experts

2026/02/04

When your business is solely dedicated to earning a strong income and puts proper team building aside, you are setting yourself up to fail. By putting spirituality in business, you cultivate a workplace environment of trust, collaboration, and connection, resulting in much better results. Andy McDowell explores this concept even deeper in a panel discussion with today’s leading experts: Dr. Larry Farwell, Reina Bach, Amy Wong, Aileda Lindal, and Greg Zlevor. Together, they discuss the importance of understanding the why of your business in order to bring humanness and openness into your processes. They also share their own practical ways of integrating spirituality into the business world, making every task fulfilling and rewarding to accomplish.

The True Meaning Of Financial Freedom With Kirk W. McLaren

2026/01/28

Any business owner wants to achieve financial freedom and secure a truly comfortable life, especially in their retirement years. However, this is more than just saving up money. From a much bigger perspective, it is about achieving freedom in every aspect of your life. In this episode, Andy McDowell sits down with Kirk McLaren, CEO of Foresight CFO. Together, they discuss how to design a business plan that does not only attract money, but also joy, purpose, spirituality, and long-lasting relationships. Kirk also explains how he helps other people gain financial freedom through a program that focuses on generational wealth building and bringing humanity to the business scene.