Advertise on podcast: RISE UP: The Show

In this conversation, Khaled Elmasri discusses the significance of developing a robust training program as a key play to outperform competition in the fitness industry. He emphasizes the necessity of continuous improvement and training for team members to meet new goals and enhance performance. The conversation outlines the essential components of an effective training program, including identifying core skills, creating a structured training journey, and implementing assessments and coaching. Khaled also highlights the importance of utilizing available resources and being proactive in addressing training gaps to ensure the success of the team and the club. Takeaways Nobody starts off as the best they can be.Staying the same is only feeding your competition.Training is a catalyst for change.Identify core skills that need improvement.Create a formal training journey with clear expectations.Assessments are crucial for all training programs.Document assessments and provide feedback.Create a formal training calendar for development.Identify gaps in training resources.Utilize external resources to supplement training. Love the show? Subscribe, rate, review, and share! Here’s How » Join the RISE UP Community today: InstagramFacebook Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Les Mills Education Series, Khaled Elmasri discusses the third key play to beat the competition: motivating your team. He emphasizes the importance of understanding individual motivations, setting clear goals, and fostering a supportive team environment. The conversation covers various strategies for effective motivation, including setting team and individual goals, building team spirit, offering incentives, and developing instructors through feedback and training. Chapters 00:00 Introduction to the Eight Keys00:29 Understanding Your Numbers00:56 Recruiting Winning Players01:13 Introduction to Key Play Number Three02:08 The Importance of Motivation in Teams03:56 Strategies for Motivating Your Team09:54 Developing Your Team for Success Love the show? Subscribe, rate, review, and share!Here’s How » Join the RISE UP Community today:InstagramFacebook Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Rise Up the Show, Khaled Elmasri interviews Ryan Stewman, a prominent figure in the world of entrepreneurship and personal development. Ryan shares his journey from a troubled past to becoming a successful entrepreneur, highlighting the influential figures in his life, including Monica, George, and Amy. He discusses the importance of unconditional love, mentorship, and the lessons learned from these relationships. The conversation also explores Ryan's transition from being known as the Hardcore Closer to embracing the role of a Kingmaker, as well as his vision for legacy through investments in ranching. This episode is a deep dive into personal growth, resilience, and the impact of mentorship on one's life journey. Love the show? Subscribe, rate, review, and share!Here’s How » Join the RISE UP Community today:InstagramFacebook Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this inaugural episode of Les Mills Talks Campus Recreation, Khaled Elmasri interviews Annika Larson, the Group Fitness Coordinator at the University of South Florida (USF). Annika shares her journey from being a student to a coordinator, emphasizing the importance of community, belonging, and creating safe spaces in fitness. She discusses the popularity of various group fitness programs, the impact of instructors on student engagement, and her aspirations for the future. The conversation highlights the significance of fostering a welcoming environment for new students and the collaborative efforts within the campus recreation team. Love the show? Subscribe, rate, review, and share!Here’s How » Join the RISE UP Community today:InstagramFacebook Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Khaled Elmasri discusses key strategies for succeeding in the club business, focusing on the importance of data, recruiting top talent, and leveraging social media to find the next generation of fitness instructors. He emphasizes the need for mentorship and an always-on recruitment strategy to stay competitive in the fitness industry. Love the show? Subscribe, rate, review, and share!Here’s How » Join the RISE UP Community today:InstagramFacebook Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Dan Uyemura discusses the importance of focusing on the business side of running a gym and the challenges that gym owners face in balancing their passion for fitness with the necessary operational tasks. He emphasizes the need to prioritize the 'broccoli' aspects of the business, such as sales, marketing, and operational excellence, in order to run a successful gym. Dan also explores the concept of differentiation in the fitness industry and how smaller boutique gyms can compete with larger national brands by offering specialized services and a more personalized experience. He also discusses the potential impact of GLP-1 on getting people off the couch and into the gym. Lastly, Dan shares his personal journey of overcoming addiction and the importance of seeking help and support in difficult times. Dan Uyemura shares his experience of being arrested and facing the reality of going to jail. He reflects on the mindset he had to adopt in order to survive and succeed in that environment. He also discusses the challenges of tough love as a parent and the importance of finding a balance between making things easy for your children and teaching them important life lessons. Dan also shares his insights on entrepreneurship and the importance of creating frameworks and processes to drive success in business. He discusses the role of AI in enhancing processes and the future of software in the fitness industry. Finally, Dan talks about his mission to build a durable and lasting company that supports gym owners and leaves a positive legacy in the industry. Love the show? Subscribe, rate, review, and share!Here’s How » Join the RISE UP Community today:InstagramFacebook Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Khaled Elmasri discusses the first key play to beat the competition in the fitness industry, which is to create a scorecard. He emphasizes the importance of measuring metrics to effectively manage and improve performance. Khaled highlights the significance of retention, frequency of attendance, and the cost difference between retaining current members and acquiring new ones. He suggests measuring participation rates in Group X classes and analyzing data on total weekly Group X visits, GX percentage of total club attendance, popular instructors, and popular classes. Khaled also mentions how Les Mills can help with schedule analysis and counting technologies. Takeaways:Creating a scorecard is essential to effectively manage and improve performance in the fitness industry.Retention is crucial, and it costs less to retain current members than to acquire new ones.Frequency of attendance is strongly linked to the length of membership and revenue generation.Measuring participation rates in Group X classes and analyzing data on total weekly Group X visits, GX percentage, popular instructors, and popular classes can drive better results.Les Mills offers support with schedule analysis and counting technologies. Love the show? Subscribe, rate, review, and share!Here’s How » Join the RISE UP Community today:InstagramFacebook Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Khaled Elmasri discusses the eight keys to beat the competition and improve retention in the fitness industry. He emphasizes the importance of creating a playbook and treating group fitness as a standalone business. Khaled highlights the challenges faced by traditional clubs, such as increasing competition and shifting demographics. He also explores the impact of digital fitness and the need to meet members where they are. Khaled introduces the eight keys: create a scoreboard, recruit winning players, motivate your team, develop a great training program, play your A team, build a great stadium/studio, promote your games, and design a winning game plan. He provides statistics and insights on the industry and emphasizes the importance of motivation and frequency of attendance. Khaled concludes by encouraging listeners to create a group fitness scorecard to measure and manage their progress. Love the show? Subscribe, rate, review, and share!Here’s How » Join the RISE UP Community today:InstagramFacebook Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Khaled Elmasri discusses points three, four, and five of resetting the sales process. He emphasizes the importance of understanding the drivers of habit formation and building a social community. He also highlights the need for a member's needs analysis, including their goals, motivations, availability, exercise preferences, barriers to exercise, and budget. Khaled suggests mapping out a weekly plan for new members and introducing the Smart Start Guide, which gradually introduces achievable and enjoyable routines. Lastly, he emphasizes the importance of building product knowledge among the sales team. Sound Bites"How do we build that social community?""Map out a weekly plan for the members.""Introduce the member to the staff, your biggest advocates." Love the show? Subscribe, rate, review, and share!Here’s How » Join the RISE UP Community today:InstagramFacebook Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Khaled Elmasri discusses the importance of resetting the sales process in health clubs and prioritizing the new member's journey. He highlights the need to support new members in creating positive exercise habits from the start to increase retention rates. Khaled also emphasizes the importance of offering class variety, different durations, digital options, and great music and instructors to attract and retain members. He suggests involving the team in reviewing the group exercise schedule and implementing a smart start program for new members. Love the show? Subscribe, rate, review, and share!Here’s How » Join the RISE UP Community today:InstagramFacebook Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Khaled Elmasri interviews Steven Trotter, the Director of Well-being at Eastern Carolina University, to explore his journey in the fitness industry and the transformative impact of group exercise on student well-being.Together, they delve into the crucial role of creating a sense of community within group fitness classes and the influence of facility design on enhancing the overall fitness experience. They discuss the power of music, lighting, and instructor training in crafting a transformative and immersive fitness environment.The conversation broadens to discuss the importance of engaging and immersive spaces within university recreation departments and the integration of campus recreation and well-being. Steven and Khaled touch on the challenges of resource prioritization and effective priority management, the shift towards a customer service approach in higher education, and the impact of the enrollment cliff on student admissions.Steven emphasizes the need for universities to align their goals and objectives with the student experience, highlighting the importance of employee experience and rethinking assessment and evaluation processes. The discussion also covers rethinking marketing strategies in campus recreation, the importance of communicating through mobile devices, and using targeted marketing techniques like geotagging and paid advertising on platforms like YouTube.Tune in to discover the significance of creating an engaging member journey, providing experiential opportunities for students, building a strong community within campus recreation, and being a benchmark for innovation and excellence in the field. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Khaled Elmasri interviews Cesar Vasquez, a Les Mills instructor, about the behind-the-scenes of being a Les Mills instructor. They discuss the importance of social connection, the role of the instructor in creating a sense of community, and the impact of technology on human interaction. They also explore the five key skills of being an instructor: workout plan, technique, coaching, connection, and performance. They emphasize the benefits of pre-choreographed workouts in creating consistent experiences for participants and saving time for instructors. Finally, they delve into the three layers of coaching: foundational skills, cueing and motivation, and individualized coaching. The conversation explores the three layers of coaching in Les Mills programs: choreography and technique (layer one), observation and adaptation (layer two), and motivation (layer three). The importance of establishing a connection with participants and understanding their needs and goals is emphasized. The role of floor coaching in high-intensity interval training programs is discussed, as well as the impact of instructors on member acquisition and retention. The comprehensive approach of Les Mills in creating memorable fitness experiences is highlighted. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Khaled Elmasri interviews Anastacio Torres, a fitness industry veteran with 19 years of experience. They discuss Anastacio's journey in the fitness industry, the importance of failure as a teacher, and the need for personal trainers to develop business acumen. They also touch on the evolving role of personal trainers as overall health coaches and the increasing focus on mental health in the fitness industry. The conversation explores the excitement and passion for fitness equipment and trade shows. The discussion also delves into the differences between the nonprofit and for-profit sectors in the fitness industry. The importance of community and member engagement is highlighted, emphasizing the need for genuine interactions and acknowledging members' interests. The significance of creating a strong community to differentiate from competitors is emphasized, particularly in attracting and retaining families. Overall, the conversation emphasizes the value of personal connections and understanding members' needs and preferences. In this final part of the conversation, Anastacio Torres discusses the popularity of group fitness classes at the YMCA and the potential of virtual classes as a supplement. They also explore the challenges and strategies for reinvigorating cycle classes. They then shift the conversation to leadership and the importance of learning from failure and seeking guidance from peers. Anastacio shares his experiences at Lifetime Fitness and Gold's Gym and emphasizes the value of humility and collaboration in the fitness industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome back to our series on onboarding new members! In this episode, Khaled Elmasri delves into the crucial role that routines play in helping new gym members stick with their fitness journeys. Last week, we discussed the first two drivers of habit formation: quality motivation and enjoyment. This week, we focus on the third driver: routine. Key Points Covered: High Dropout Risk: New members, especially those with little or no exercise experience, are at the highest risk of dropping out. Statistics show that 50% stop attending within the first six months, primarily due to lack of added value, guidance, and poor induction. Critical First Six Weeks: The initial six weeks are vital for introducing members to the club and integrating them into a program. Early engagement is essential for forming lasting habits and seeing results. Five Key Areas to Focus On: Goals and Motivation: Understand members' deep-rooted goals and what's driving them. Availability: Help members block off time for exercise as they would for other important appointments. Exercise Preferences: Know their preferred types of exercise, whether it's cardio machines, weightlifting, or group classes like Body Pump and Yoga. Barriers and Self-Motivation: Identify obstacles that prevent members from exercising and gauge their self-motivation levels. Budget: Consider both time and financial budgets to support their fitness goals. Smart Planning: Utilize tools like the Les Mill Smart Plan to create a structured induction for new members in their first seven days. Training the Team: Ensure your team is equipped with the right training and tools to effectively induct new members. Next week, we’ll discuss reinventing the sales process to better support new member onboarding. Stay tuned, and don’t forget to like, share, and leave your feedback. We’d love to hear what strategies you’re using in your gym! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Jenny and John chat with seasoned fitness professional Khaled El Masri. Khaled takes us through his inspiring journey, from starting as a personal trainer and rising to the role of Director of Fitness at a prominent health club chain. Later in the conversation, Khaled dives into his current role at Les Mills, highlighting the significant impact the company has on the health club industry and the exciting opportunities it offers for personal trainers looking to advance their careers. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.