
Advertise on podcast: f/22 - Photographer Interviews by VSCO
Rating
5from
This podcast has
21 episodes
Language
EnglishPublisher
VSCOExplicit
No
Date created
2025/11/18
Latest episode
2026/10/09
Average duration
31 min.
Release period
22 days
Description
Hosted by Zach Hodges from the VSCO team, f/22 is a series where all things photography are brought into focus through conversations with photographers.
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Check latest episodes from f/22 - Photographer Interviews by VSCO podcast
S2.E10 – Madison Rensing on Photographing Artists, Saying No, and Knowing What You're Worth
2026/10/09
In this episode of f/22, Greg Lutze and Zach Hodges sit down with photographer Madison Rensing in Nashville. Her first camera was a cheap pink Canon she got around nine, used for photographing cereal and climbing the tree in her backyard. Her mom later found a used Nikon on Facebook Marketplace for a hundred bucks, and she teared up when she got it. Summers visiting a cousin in Alaska turned into landscape work, and driving thirty minutes into downtown St. Louis turned into portraits of her friends.
The turn came from two photographers she knew only through Instagram. Trevor and Alex met her for coffee at 7am, looked at her work, and told her that if she wanted to do this for the rest of her life, she could. She calls it the light bulb. One of them hired her to shoot his wedding, and that was the first proof she could pay her own way with a camera.
After a year of community college she moved to Nashville and landed in a room full of songwriters. She shot digital for about a year, then found a $20 Minolta at McKay's, a local thrift camera and book store, and converted to film for good. A friend handed her a Yashica Mat 124G, and about two years ago she moved into Contax. Clients started asking for the film work specifically. Now artists send her their unreleased music, and she puts headphones on and writes down what she sees.
She works with people who are not models and have to be in front of a camera anyway, so she builds the shoot around making them feel safe. That approach runs straight into the hardest part of the job, which is deciding what to charge a friend, whether a label-backed artist pays a different rate, and how to say yes below your number without deciding your work is worth less.
This episode explores
Turning a hobby into a career on the strength of one conversationWhat a $20 thrift store camera changes about how you workBuilding visuals from a song nobody else has heard yetDirecting artists who have never modeled in their livesWhat to charge when the client is a friendKeeping your price and your worth separateFollow Madison:
Instagram: https://www.instagram.com/madisonrensingphotos/
Website: https://madisonrensing.com/
Chapters:
00:00 Cold open
00:37 Welcome to f/22 in Nashville
02:14 Shooting musicians and artists
03:47 A pink Canon at nine and a $100 Nikon
04:35 Alaska summers and shooting friends near St. Louis
08:06 Trevor and Alex find her on Instagram
09:43 You could do this for the rest of your life
11:41 Building a portfolio and shooting her first wedding
13:28 Moving to Nashville and landing in a creative community
17:55 A $20 Minolta at McKay's
20:13 A Yashica Mat and then the Contax
21:45 Pinterest boards instead of shot lists
23:36 Getting the music before it comes out
26:20 Making people who are not models comfortable
27:46 Caring about people while still paying the bills
30:27 Why she does not want to shoot video
34:51 Tours, personal projects, and 2026
38:38 Value yourself more than you think
44:11 Confidence that wavers
46:53 Turning your value into a number
51:52 Where to find Madison
Hashtags:
#MadisonRensing #FilmPhotography #MusicPhotography #NashvillePhotographer #35mm #MediumFormat #PortraitPhotography #ShootFilm #F22Series #VSCO
S2.E9 – Take More Bad Photos: Joe Greer on Film, Street, and Staying a Kid in the Candy Shop
2026/09/24
In this episode of f/22, Greg Lutze and Zach Hodges sit down with photographer Joe Greer in Nashville. As a broke college student he saved for a month to buy an iPhone 4 just to get on Instagram, then spent every free hour shooting the Pacific Northwest. A curator job at VSCO followed, ten months he still calls his art school, spent studying Alex Webb and William Eggleston and sorting tens of thousands of photographs a day. Then a Portland church cut his position right before Christmas in 2016, and going freelance meant seven months without a single reply.
New York broke it open. Armed with a Leica M6, he got hooked on street photography and kept posting it even as it cost him followers. That way of seeing became his calling card, and brands including Leica, Bandit Running, and Gatorade started hiring him for exactly it while his agent Ernesto handled the business. He walks through NYC I Love You, built from 150 undeveloped rolls when COVID emptied the streets, and India Volume 1, the 156 photos drawn from seven years of trips and designed by Mouthwash Studios. He breaks down critical focus over zone focus, why he takes far more bad photos than good ones, and why he refuses to stay in one lane. No off switch, no plan to retire, and every frame he has ever shared was edited in VSCO.
This episode explores
Building your own photo education from books, documentaries, and the greatsTurning personal work into the thing brands hire you forWhat a rep actually does, and why giving up 20% is worth itWalking onto a commercial set without a shot listCritical focus versus zone focus, and what a real hit rate takesWhy bad photos and refusing to niche down keep a career aliveFollow Joe:
Instagram: https://www.instagram.com/ioegreer/
Website: https://www.ioe.photography/
Chapters:
00:00 A Florida Kid, an iPhone, and the Leica That Changed Everything
01:40 From Florida to shooting the Pacific Northwest on an iPhone
02:21 Discovering #VSCOcam and falling for photography
04:35 Getting hired at VSCO, his art school
06:53 How curating thousands of photos sharpened his eye
08:13 Teaching yourself from photo books and the greats
10:10 Two desert-island books, Meyerowitz and Robert Frank
11:36 Hunger, hardship, and the drive to go pro
12:47 Let go before Christmas, the leap to freelance
13:53 Moving to NYC and getting hooked on the streets
14:55 The wedding-gift Canon and buying a Leica M6
16:20 Getting repped, what a photo agent actually does
18:48 Turning a street eye into commercial work
22:02 Why he shoots without a shot list
24:49 Taking the risk when street photography wasn't cool
27:06 Books over likes, what makes a great photograph
28:44 NYC I Love You, a love letter on 150 rolls of film
29:56 India, the Google trip that started seven years of work
31:37 The XPan, black and white, and The Art of Devotion
33:01 Sequencing the book and letting go of favorites
35:23 The secret to a high hit rate, critical focus
37:51 Zone focus versus critical focus, explained
39:29 Take more bad photos
42:35 Advice, consistency, sharing, and press publish
45:13 Don't niche down, photograph what you love
47:38 No off switch, no retirement
48:44 Where to find Joe, and why it's all edited in VSCO
#JoeGreer #StreetPhotography #FilmPhotography #LeicaM6 #35mm #PhotoBooks #IndiaPhotography #ShootFilm #F22Series #VSCO
S2.E8 – 24 Years of Weddings with Susan Stripling, Canon Explorer of Light
2026/09/03
In this episode of f/22, Zach Hodges sits down in Las Vegas with Susan Stripling, a wedding photographer of 24 years who has never had another job. She lives in New York, she is a Canon Explorer of Light and an Adorama ambassador, and she is a grand master at Icon. Ask how she is holding up after 24 years and the answer is caffeine and duct tape.
Susan is blunt about what the accolades actually do. Inside the industry they build relationships and they build a résumé. To a couple choosing a photographer they do nothing, because a prospective client cannot tell an Icon Grand Master from a mom who voted you best photographer in Jersey City.
Much of the conversation is about the business behind the pictures. She runs the studio out of one system, answers every inquiry herself, tracks every referral source, and pulls reports at the end of each year to see where the work came from and where it went. She raises prices in itty-bitty increments, sometimes holding the number and dropping the coverage from ten hours to eight, then waits a couple of bookings to see what it does before moving again. Price yourself too far above your referral sources and the referrals stop.
She is also honest about what wears on her. She gets bored. She gets burnt out. The venue looks the same and the timeline looks the same. What resets her is not a business fix, it is remembering that she has been there a hundred times and her clients have been there once. Her burnout at work tracks her burnout at home, so she goes and fills the rest of her life first.
Her advice for photographers starting out comes in two pieces, and the second one is the part most people skip.
This episode explores
Why awards build a résumé inside the industry and mean nothing to a prospective clientRunning a wedding business end to end, from the first inquiry to year-end reportingRaising prices in itty-bitty increments without pricing yourself out of your referralsWhat changed for photographers starting out now, and why the job takes two skill setsA theater background, theatrically motivated light, and the editorial flash resurgenceGetting bored at a venue you have shot a hundred times, and what actually fixes itWhy she started scuba diving and refuses to monetize the picturesThanks to Harlow Lighting for lighting in this episode.
Follow Susan:
susanstripling.com
Chapters:
00:00 Cold open
00:41 Welcome back to f/22 with Susan Stripling
02:07 Whether the awards actually help her business
03:11 Held together by caffeine and duct tape
04:15 A theater background and nodding to modern style
05:44 Word of mouth then, a marketing monster now
06:27 One system running the whole studio
07:53 Letting go of her own editing
08:41 A complicated relationship with AI
09:28 Moving prices in itty bitty increments
10:49 Getting bored at the venue you have shot 100 times
12:50 It's not personal, it's just business
Hashtags:
#SusanStripling #WeddingPhotography #WeddingPhotographer #NewYorkPhotographer #PhotographyBusiness #PhotographyPricing #EditorialLighting #F22Series #VSCO
S2.E7 – Jeremy Cowart on Purposeful Photography, Embracing Risk, and Using AI Without Losing the Art
2026/08/14
In this episode of f/22, Greg Lutze and Zach Hodges sit down with world-renowned photographer and artist Jeremy Cowart at his studio in Franklin, Tennessee, to talk about a career built on chasing ideas, embracing risk, and using creativity to help people.
Jeremy traces his unlikely path from painter to graphic designer to celebrity photographer. The journey started with a three-megapixel point-and-shoot and a Hollywood agent who called out of nowhere in 2005. He's candid about faking his way through his first big shoot (10 sets to light for Prison Break, having never used a light before), the imposter syndrome underneath it, and why he's always been drawn to the possibility of failure.
The conversation moves through his signature techniques, the multi-light LED wall rig, custom Capture One code, 60-second shoots, and the stop-motion approach he stumbled into on a Star Trek shoot. It all leads to the work he says matters most, his "If You're Breathing" project, where he makes art alongside people in extreme need and funds their stories through merch. Along the way, Jeremy gets honest about money, the feast-or-famine reality of a creative career, the surprising story of being hired by a global brand specifically to use AI, and why, after 20+ years, obsessive learning is what keeps him relevant.
This episode explores
- How to break into paid work (and landing a rep)
- Why embracing risk and failure beats waiting until you're "ready"
- Building a signature style and a clear creative perspective
- The truth about money and feast-or-famine income
- Using AI as a tool without losing the art
- Why social impact work can be the most fulfilling work of all
Jeremy Cowart
Website: https://www.jeremycowart.com/
Big thanks to @harlowecreators for beautiful lighting for this episode.
Chapters:
00:00 "I Faked My Way Through My First Big Gig"
00:36 Welcome Back to f/22, Franklin, Tennessee
01:40 From Painter to Photographer
03:02 A 3-Megapixel Canon & Shooting Musician Friends
04:46 "I Got a D in Photography"
06:30 How He Started Getting Paid Work
08:04 Landing a Hollywood Agent in 2005
10:12 Imposter Syndrome & Faking the Prison Break Shoot
14:56 The "If You're Breathing" Project
18:07 Projecting a Mother's Words Into Her Daughter's Eye
20:23 Building the Projection & LED Wall Setup
24:22 The 60-Second Photo Shoots
27:26 Discovering Stop Motion on a Star Trek Shoot
29:15 Why Social Impact Work Matters Most
33:42 The Financial Reality, Feast or Famine
35:21 Obsessively Learn, The Carpenter Analogy
38:24 Talking AI, the Good and the Bad
43:04 Hired to Use AI for a Global Brand
45:10 Keep It About the Work, Not the Gear
47:33 Where to Find Jeremy
#JeremyCowart #PhotographyCareer #CelebrityPhotographer #PortraitPhotography #CreativeEntrepreneur #PhotographyBusiness #AIandPhotography #SocialImpact #F22Series #VSCO #PhotographyCommunity
S2.E6 – From Photos to Profit: David Godinez on Pricing, Video, and the Real Work
2026/04/17
In this episode of f/22, Greg Lutze sits down with Bay Area photographer and filmmaker David Godinez in San Francisco to talk about the realities of turning photography into a career.
David shares how he got started, why photography is just his starting point, and how his work has evolved into video and post-production. The conversation focuses on the often-overlooked side of the craft: business. From pricing your work to shifting your mindset, David breaks down what it actually takes to go from hobbyist to professional.
📌 This episode explores:
• The mindset shift from artist to business owner
• Why pricing your work is so difficult (and so important)
• How to approach the transition into video
• When to hire vs. learn new skills
• Building a sustainable creative career
Follow David:
David Godinez
Instagram: https://www.instagram.com/davidrgoda/
Website: https://www.davidgodinez.com/
⸻
Chapters:
00:00 “You’re Not an Artist, You’re a Business”
00:23 Introduction in San Francisco
01:02 How David Got Into Photography
02:13 Why Photography Is Just the Starting Point
02:16 Early Days of Video & YouTube
03:26 The Shift from Photo to Video
04:47 Should Photographers Take on Video?
05:40 Learning by Hiring People Better Than You
06:22 The Hard Transition to Going Pro
06:36 Why Most Photographers Undervalue Their Work
07:07 Artist vs. Business Mindset
08:03 Why Business Skills Aren’t Taught
08:30 Learning Through Community
09:08 The Reality of Pricing & Overhead
09:29 Why Pricing Transparency Matters
10:31 The Problem with Undercutting
10:54 The “Oakland Strong” Documentary
12:17 From Local Project to Film Festival Run
13:21 Where to Find David’s Work
⸻
Hashtags:
#PhotographyBusiness #FreelancePhotographer #PhotographyCareer #CreativeEntrepreneur #Videography #F22Series #VSCO #PhotographyCommunity
S2.E5 – Pablo Circa & Essi Westerman on Creating Their First Gallery Show
2026/02/26
In this episode of f/22, Zach Hodges sits down with Oakland photographers Pablo Circa and Essi Westerman at VSCO headquarters to talk about creating their very first gallery exhibition: Street Stories: Oakland in Focus.
What started as an idea during a lonely season turned into a community-powered show featuring 42 photographers and dozens of handwritten “written portraits” collected from people across Oakland. Pablo and Essi break down the full journey—from concept and open call to curation, printing, framing, and opening night overwhelm.
They share what it actually takes to make a group exhibition happen, how they narrowed 100+ submissions down to 42 images, and why they chose feeling over technical perfection. They also reflect on collaboration as “jazz,” building something rooted in love for their city, and creating space for Oakland to be seen beyond the headlines.
📌 This episode explores:
• How to create your first photography gallery show
• Turning a creative idea into a physical exhibition
• Curating 100+ submissions down to a cohesive body of work
• Pairing photographs with handwritten community stories
• Building connection through art and collaboration
Follow Pablo & Essi:
Pablo Circa
Website: https://www.pablocirca.com/
Essi Westerman
Instagram: https://www.instagram.com/essiwesterman/
————————
Chapters:
00:00 Introducing Street Stories: Oakland in Focus
02:25 The Idea Behind Their First Gallery
05:10 From Injury to Photography
08:54 Building the Concept
12:11 “Follow the Feeling”
15:27 The Open Call & 100+ Submissions
18:02 Curating by Intuition, Not Technical Perfection
22:55 Adding Handwritten Community Stories
29:00 Opening Night in Oakland
34:05 Collaboration as Jazz
36:20 What They’d Do Differently
————————
Hashtags:
#PhotographyExhibition #GalleryShow #Oakland #StreetPhotography #PhotoCommunity #Curation #FirstExhibition #F22Series
S2.E4 – Lauren Marcelle on Large Format Film, Portraiture, and Community
2026/02/11
In this episode of f/22, Zach Hodges sits down with film portrait photographer Lauren Marcelle at Bild Expo in New York City.
Lauren shares her journey from shooting Polaroid as a kid to working in 4x5 and 8x10 large format film. She talks about why slowing down matters, what it takes to make a single meaningful frame, and why portraiture gives her something street and landscape photography never could: real human connection.
They also dive into Cameras & Coffee, the community meetup she helped bring from the Bay Area to NYC, and why “just showing up” might be the most important step any creative can take.
📌 This episode explores:
• Falling back in love with film
• The discipline of large format photography
• Finding your niche after years of experimentation
• Creating space for connection through portraiture
• Building intentional creative community
Follow Lauren:
Website: https://www.laurenmarcellephotography.com/
VSCO: https://vsco.co/laurenmarcellephoto/gallery
Chapters:
00:00 Slowing Down with Large Format
00:37 Lauren’s Film Photography Journey
02:12 Cameras & Coffee Origins
03:32 What to Expect at a Meetup
04:20 Overcoming Social Anxiety
05:10 Why Community Matters
06:44 Shooting 8x10 Portraits
08:02 The Magic of One Frame
09:08 Finding Her Focus in Portraiture
11:05 Where to See Lauren’s Work
Hashtags:
#LargeFormatPhotography #FilmPhotography #PortraitPhotography #8x10 #Polaroid #PhotographyCommunity #CamerasAndCoffee #F22Series
S2.E3 – Brandon Ruffin on Technology, Emotion, and Crafting Images in a Computational Era
2025/12/13
In this episode of f/22, VSCO co-founder Greg Lutze http://vsco.co/greg/gallery sits down with Bay Area photographer, filmmaker, and Google computational research creative Brandon Ruffin http://vsco.co/ruffdraft/gallery to explore how identity, narrative, and technology intersect in modern image-making. Known for his powerful storytelling and community work through Cameras & Coffee Club, Brandon opens up about the emotional core of photography, how our lived experiences shape what we see, and why every photograph carries a point of view.
From his Leica M11-D campaign to his upcoming book Migration Patterns, Brandon shares thoughtful insights on personal projects, creative identity, AI’s role in artistry, and the ways photography can connect us to our family histories, our communities, and ourselves. Whether you’re a new photographer or deep into your creative journey, this conversation offers a grounded, inspiring look at what it means to create with intention in an era shaped by both humanity and computation.
Chapters
00:00 — Storytelling, POV, and the artist’s role
01:16 — Brandon’s background, identity, and approach to photography
06:49 — Inside the Leica M11-D campaign & emotional image-making
13:14 — Migration Patterns: family history, memory, and personal projects
26:15 — Social media, “the banger shot,” and rediscovering play in photography
31:18 — Photobooks, sequencing, and trusting the editing process
36:18 — Photography as poetry: narrative, symbolism, and emotional truth
38:00 — AI, creativity, and human-centered tools for artists
41:05 — Hot takes & advice for emerging photographers
47:36 — Building community, collaboration, and sustaining a creative life
#vscocam #photography #photographer #photographytips #portraitphotography #storytelling #filmphotography #artandtechnology #computationalphotography #creativecommunity #photographypodcast #vsco
S2.E2 – Karna Roa on a Viral Wedding Photo and 17 Years of Photography Lessons
2025/12/12
With nearly two decades of experience behind the camera, Karna Roa has photographed weddings around the world — from the vineyards of California to ceremonies in Tokyo and Morocco. In this episode of f/22, she shares how shooting weddings taught her every aspect of photography, how education through PPA (Professional Photographers of America) shaped her growth, and what she learned from the viral wildfire photo that briefly put her in the spotlight.
📌 In this interview you’ll learn:
Why weddings are the best training ground for any photographerHow to build a sustainable career in a demanding industryWhat it’s like to have a photo go viral overnightThe importance of lighting, preparation, and adaptabilityHow community, education, and mentorship can elevate your craft
Chapters:
00:00 – Why weddings make you a better photographer
00:18 – Meet Karna Roa, award-winning wedding photographer
01:03 – Getting started at age 15
02:29 – Building a full-time career and traveling the world
03:23 – Highlights from 17 years of weddings
04:17 – The wildfire wedding and viral photo moment
10:35 – Lessons in lighting and storytelling
11:18 – Staying passionate and emotionally connected
12:36 – Making a long-term creative career sustainable
13:00 – What is PPA and why it matters
16:33 – Earning degrees and recognition through PPA
18:28 – Growth through education and mentorship
19:00 – Leading the Wine Country chapter of PPA
20:09 – Advice for new and aspiring wedding photographers
21:33 – The power of networking and relationships
22:06 – Closing thoughts and where to find Karna’s work
#VSCO #VSCOcam #streetphotography #Photography #ProfessionalPhotographer #PhotographyTips #weddingphotography #weddingphotographer
S2.E1 – Greg Lutze on Street Photography, Nostalgia, and Authentic Images
2025/12/12
Greg Lutze, co-founder of VSCO and passionate street photographer, has spent his career blending design, photography, and creativity. In this episode of f/22, Greg opens up about his path from early graphic design work to photography, the origins of VSCO Film, and his ongoing love for capturing life as it really is.
📌 In this interview you’ll learn:
How Greg went from design to photography (and back again)The true origin story of VSCO and its presetsWhy collaboration is the secret ingredient in creative successGreg’s philosophy of street photography in the age of social mediaHow his new preset (V9) captures timeless film aestheticsWhy delight, curiosity, and persistence matter more than numbers
⠀
Whether you’re a seasoned photographer or just starting out, Greg’s story is packed with insight, nostalgia, and inspiration.
Chapters:
00:00 – Intro & Greg’s creative beginnings
01:06 – Early design, music, and first band photos
02:22 – Seattle days & creative community
05:00 – Learning by doing vs. technical perfection
06:11 – Nostalgia and seeing time in photos
08:09 – Finding his photographic style
09:41 – Design work & the path toward VSCO
12:16 – Film is dying? The spark for VSCO Film
13:37 – Collaborating to make VSCO real
16:09 – Why collaboration is everything
18:11 – Building VSCO presets & app together
19:04 – Greg’s love for street photography
20:59 – Snapshot or art? Reframing criticism
22:24 – Developing the new WE9 preset
24:10 – The process of creating presets with intent
26:09 – Making work that stands the test of time
27:07 – Presets as a “three listen album”
29:23 – Community, inspiration, and creativity today
31:15 – Advice for new photographers
33:04 – Joy, curiosity, and delight in photography
34:53 – Closing thoughts & where to find Greg’s work
#VSCO #VSCOcam #streetphotography #Photography #ProfessionalPhotographer #PhotographyTips
S1.E10 – Tom Sanders on Finding Your Niche in Photography
2025/12/12
From photographing World War II veterans to building a career in longevity and celebrity photography, Tom Sanders has carved out a unique niche in the industry. In this episode of f/22, Tom shares the story of how a college assignment led to two published books, long-term client relationships, and a thriving photography business.
📌 In this interview you’ll learn:
How a chance encounter with a WWII veteran shaped Tom’s career pathWhy finding a niche can be the most powerful move for a photographerPractical marketing strategies for freelancers that actually workWhy today’s photographers should also be filmmakersHow personal projects can lead directly to paid opportunities
Whether you’re just starting out or looking to grow your photography business, Tom’s story is packed with inspiration and actionable advice.
00:00 — Intro & Tom’s background
00:55 — Family history: Ernest Hemingway portrait & photography roots
03:02 — First WWII veteran portrait & impact of the project
05:00 — Moving to LA & building a portfolio through veterans
06:14 — The importance of personal projects
07:20 — First big client: Belmont Village & published book
08:10 — Celebrity photography in LA & early big breaks
09:42 — Finding a niche: longevity photography
12:28 — Teaching at Savannah College of Art and Design
13:06 — How photographers actually get consistent work
15:14 — Why photographers today must also be filmmakers
16:23 — Practical marketing: social, ads, cold calls, and promos
20:03 — Email strategy & building client lists
22:03 — Networking, keeping in touch, and the snowball effect
23:05 — Creating personal work to attract clients
25:14 — Balancing business ownership & creativity
26:56 — Money transparency & client work breakdown
28:20 — Why LinkedIn is Tom’s most powerful tool
31:25 — Advice for young photographers starting out
33:11 — Why every photographer should shoot motion
35:07 — Renting your own equipment back to clients
35:49 — Where to find Tom’s work
#vscocam #photography #photographer #photographertips #commercialphotography #portraitphotography #celebrityphotography #freelancephotographer #photographybusiness #creativeentrepreneur #photographypodcast #wwiiveterans #personalprojects
S1.E9.2 – Martine Severin on the Business of Commercial Photography
2025/12/12
In Part 2 of our interview, Martine Severin pulls back the curtain on the business and strategy of commercial photography. From test shoots and building a team to networking, portfolio reviews, and landing clients, she shares candid insights from 13 years in the industry.
📌 In Part 2, you’ll learn:
Why commercial photography is a “tightly choreographed dance”How to show production value and prove you can lead a teamThe long game of relationships, outreach, and portfolio reviewsWhy being a decent human is as important as your photography
Whether you’re ready to move beyond weddings or want to understand how to thrive in commercial photography, this conversation is packed with wisdom.
00:29 — Building a portfolio through styled shoots
02:19 — Working with modeling agencies & creating lookbooks
04:52 — Showing production value & working with a team
06:20 — Outreach & marketing (24 emails a week)
08:25 — Portfolio reviews & the importance of feedback
10:13 — Building relationships that lead to work
11:02 — The long game: 13 years of growth
11:20 — Advice for aspiring commercial photographers
12:20 — Finding your voice & keeping at it
13:28 — Networking (or just meeting people)
14:20 — Be a decent human — why character matters
15:08 — Closing thoughts & where to find Martine’s work
#vscocam #photography #photographer #photographytips #commercialphotography #photographycareer #photographyjourney #portraitphotography #creativebusiness #photographypodcast #emergingphotographer
S1.E9.1 – Martine Severin on Building a Photography Career from Scratch
2025/12/12
From growing up in Haiti to becoming one of Vogue’s top emerging photographers, Martine Severin shares her unlikely journey into photography. In this episode of f/22, Martine talks about falling in love with photography as a child, the role of weddings as a training ground, and the long road to building a professional portfolio.
📌 In Part 1, you’ll learn:
How Martine discovered photography as a way to connect across distanceWhy weddings can be an incredible training ground for any photographerThe power of consistency in blogging, posting, and showing upPractical steps for creating a portfolio that leads to commercial work
If you’re just starting out or thinking about going pro, this part of Martine’s story is full of inspiration and real-world lessons.
00:00 — Intro & Martine’s Background
01:06 — Falling in love with photography as a child
03:22 — Growing up in Haiti & connecting through photos
05:05 — From street photography to Vogue’s “Top Emerging Photographers”
06:16 — Why weddings are the best training ground
07:57 — The early days of blogging & street style photography
09:38 — The power of consistency (posting every week)
10:49 — Balancing grad school with photography
12:34 — Moving to London & committing to photography full time
13:50 — The importance of taking small steps
15:14 — Wedding photography vs. commercial photography
#vscocam #photography #photographer #photographytips #photographycareer #photographyjourney #portraitphotography #weddingphotography #streetphotography #emergingphotographer #voguephotographer #photographypodcast
S1.E8 – Kris Kuganathan on Golden Hour & Night Photography in the City
2025/12/12
In this episode of f/22, host Zach Hodges follows along cityscape, landscape, portrait, and concert photographer Kris Kuganathan for a golden hour and night photoshoot through the urban scenes of Downtown Los Angeles. From capturing striking portraits to timing light trails, Kris shares his tips on lighting, composition, and storytelling to inspire your own creativity.
0:28 — Intro
0:51 — About Kris Kuganathan
1:34 — Kris’s Photography Style
2:10 — Shooting Golden Hour Portraits in the Street
2:31 — Using Composition for Storytelling With a Set of Photos
5:09 — Kris’s Approach to Exposure, Shadows, & Highlights
7:14 — Importance of Knowing a Camera’s Dual Native ISO
8:26 — Golden Hour Tip
8:47 — Reflecting on Kris’s Favorite Photo Captured With a Telephoto Lens
11:14 — Using Urban Elements as Natural Frames
13:10 — Waiting for the Perfect Shot to Capture Long Exposure
14:17 — Shooting Reflections & Starbursts
15:40 — Outro
#vscocam #photography #photographer #photographertips #photographycareer #portraitphotography #cityscapephotography #photographypodcast
S1.E7 – John Baloy on Going from Auto Electrician to Full-Time Portrait Photographer
2025/12/12
From self-taught beginnings to a decision to pursue photography full time, join Zach Hodges in this episode of f/22 as he sits down with portrait photographer and visual artist John Baloy to discuss his creative journey. Known for his artistic portraits, John reveals how he leans into his distinct editing style and eye for photography to bring some of his most memorable work to life. Whether you’re an aspiring photographer or seasoned artist, John’s story offers inspiration and practical insights that you can apply to your own craft.
0:05 — Intro
0:28 — About John Baloy
1:17 — Start of John’s Career as a Full-Time Photographer
4:30 — How John Captured His Favorite Portrait Photography
12:00 — Making of John’s We The Creators Preset on VSCO (WE2)
12:21 — Approach to Editing & Color Grading Photos
17:17 — Finding Inspiration From Nature in Photography
18:41 — Balancing Commercial Work & Artistic Vision
22:52 — Shooting on Film to Retain Highlights in Photos
24:12 — John’s Camera Gear (Pentax 67 & Fuji XH1)
25:42 — Battling Creative Burnout as a Photographer
27:50 — Building Community Over Following Commercial Standards
30:39 — Advice for Younger Self & Emerging Creatives
33:07 — Outro
#vscocam #photography #photographer #photographertips #photographycareer #photographyjourney #portraitphotography #photographypodcast
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