Advertise on podcast: Inside Voice with Ethan Guerrieri

Host Ethan Guerrieri sits down with Matt Adkins, Director of Operations for Preferred Care at Home Corporate, to break down what it takes to build a seamless technology stack for a home care agency. Matt shares how connecting your CRM, applicant tracking software, electronic health records, and phone systems creates an efficient operational backbone that eliminates duplicate work and keeps your team focused on care. Beyond the software, Matt dives into the operational mindset required for rapid growth in home care. He explains why trusting proven processes beats reinventing the wheel, how top owners navigate the natural highs and lows of entrepreneurship, and why a genuine heart for senior care remains the true driver of long-term success.

In this episode, Ethan Guerrieri connects with in-house attorney Ashly Luckose to break down the complexities of Medicare and Medicaid and what they actually mean for non-medical home care agencies. Many families and individuals over 50 assume that traditional Medicare covers long-term home care and daily living assistance. Ashly walks through why that confusion exists, starting with the origins of these programs under President Lyndon B. Johnson in 1965 and how each specific part functions today. The conversation covers the realities of Medicare Parts A, B, C, and D, including why Medicare Advantage plans and pilot programs like the GUIDE Program offer unique opportunities and distinct limitations for home care providers. Ashly also highlights how Medicaid waiver programs operate at the state level and why navigating complex enrollment processes is worth the effort. Whether your agency bills insurance directly or operates strictly on a private-pay model, this discussion equips you with the knowledge needed to guide clients, set clear expectations, and build trust with families navigating care options.

Ethan Guerrieri hosts guest Suzanne Hickel to explore why standard caregiving often falls short when supporting individuals living with dementia. Suzanne, a certified trainer, coach, and consultant, breaks down the physical reality of brain change and shares practical techniques, including the Hand Underhand approach, that help avoid triggering fight-or-flight responses in clients. The conversation highlights how understanding personality, adjusting the surrounding environment, and recognizing the difference between normal aging and cognitive decline can completely transform the home care experience.

On this episode of Inside Voice with Ethan Guerrieri, Frank Guerrieri joins us to break down the exact Profit and Loss framework behind a successful senior home care agency. Frank walks through a percentage-based P&L model, explaining how to allocate revenue across caregiver wages, employer burden, administrative payroll, and overhead while protecting a healthy 20% net profit margin. Whether you are an owner-operator running a lean operation with your first ten clients or scaling toward a multi-million dollar business, Frank outlines the critical operational shifts and hiring milestones required at every stage. We also discuss common traps that hold agency owners back from growing, the importance of maintaining strong gross margins, and how modern technology and AI will shape future efficiency in the home care industry.

Ethan Guerrieri sits down with Isaac Hoza, owner of Preferred Care at Home of Fort Lauderdale and Coral Springs, for an honest conversation about the realities of building a business in the home care industry. Isaac shares the whirlwind journey he and his wife, Valentina, experienced as they got married, welcomed their first child, and left steady jobs to take on their franchise full time. The episode dives deep into the high stakes reality of entrepreneurship, including a devastating turning point in May 2022 when the business lost its entire client base virtually overnight. Isaac reflects openly on the immense mental pressure, the trap of comparing himself to other business owners, and the humbling six month struggle that brought them to the brink of financial failure. Ultimately, Isaac explains how a shift in perspective, grounded in faith, prayer, and mentorship, helped turn everything around. This episode offers powerful insight for anyone navigating business struggles, stressing the importance of staying grounded in your true purpose rather than chasing numbers or external validation.

Ethan Guerrieri sits down with Gina Farmer, Director of Creative Design for Preferred Care At Home, to discuss why authentic brand identity matters more than ever in the home care industry. Drawing from nearly two decades of experience, Gina breaks down how real human connection forms the backbone of trustworthy marketing. The conversation dives into the rise of AI in creative work, contrasting quick digital shortcuts with the heart, soul, and strategic consistency that only an in house team can deliver. From building emotional trust with families in vulnerable situations to maintaining a unified voice across national locations, this episode highlights why true authenticity remains the ultimate differentiator for successful brands.

In this episode of Inside Voice, host Ethan Guerrieri sits down with childhood friends turned senior care advocates, Ricky Greene and Isaac Hoza. Both left the world of corporate software sales behind to become successful franchise owners under the Preferred Care at Home brand, servicing communities across South Miami, Fort Lauderdale, Coral Springs, and Charlotte South. They dive into what it really takes to transition into entrepreneurship, especially while navigating major life changes and a global pandemic. Ricky and Isaac share how they leaned on franchise support, built a tight-knit community of peer owners, and established a rock-solid operational foundation using everything from Google reviews to faith and prayer. They also discuss the future of AI in senior care and why betting on yourself is always worth the risk if you want more freedom, flexibility, and purpose.

In this episode of Inside Voice, host Ethan Guerrieri sits down with Geoff, the owner of PCAH of South Broward, to discuss the grueling, unfiltered reality of building a franchise from scratch. After funding his reluctant startup with $50,000 across eight personal credit cards, Geoff hit a wall of intense financial pressure and deep resentment. The true turning point came when a breakthrough therapy session forced him to stop resisting, commit 100% of his effort, and lean into the business, triggering a massive wave of growth that tripled his revenue. Geoff shares his journey through the anxieties of making his first hire, the power of building genuine relationships with his staff, and the essential advice every struggling entrepreneur needs to hear about overcoming isolation and finding community.

In this episode of Inside Voice, Ethan Guerrieri sits down with Emily Cupp, the social media and communications manager for Preferred Care at Home corporate headquarters, to break down the essentials of building a robust digital ecosystem.  Together, they explore how home care agencies can craft a trusted online presence by balancing social media strategy with smart website optimization. Emily shares practical advice on choosing the right platforms, emphasizing why local, authentic photos win over polished AI graphics, and why a personal LinkedIn profile is far more powerful than a corporate page. The conversation also provides a clear blueprint for website health, covering everything from the long term equity of SEO to the necessity of clear calls to action. It is a timely, grounded guide for any business owner looking to navigate today's digital landscape and establish lasting credibility with families seeking care.

In this episode of Incisive Voice, Ethan Guerrieri sits down with Morgan and Joseph Peters alongside Drew White, the co-owners of Preferred Care at Home in Denton, Texas. Just three months into launching their senior care franchise, this trio is already shattering their own growth projections and pacing toward 2,000 billed hours for June. The group pulls back the curtain on what it really takes to scale a business from day one, sharing the logistical hurdles, missed systems, and steep learning curves that come with managing your first round of caregiver interviews, scheduling, and payroll. The conversation dives into the delicate balancing act of acquiring new clients while simultaneously recruiting a reliable caregiver roster. Morgan, Joseph, and Drew discuss the transition into senior care, proving that a medical background is not necessary but compassion is the real secret weapon for new entrepreneurs. They also break down why a "go all-in" mindset is mandatory for survival and outline their future roadmap, which includes dedicated outreach for local veterans and expanding backend operations to support their rapid momentum.

In this episode, host Ethan Guerrieri sits down with Amy Weiss, a franchise owner with Preferred Care at Home, to unpack the exact networking strategies and relationship-building philosophies that fueled her rapid business growth. Amy reframes networking from a daily chore into a natural extension of personality, sharing how finding simple "common denominators" can break the ice and build trust in any room. The conversation dives deep into the tactical side of scaling a home care business, exploring how she leverages LinkedIn to turn digital connections into real-world partnerships and why over 52% of home care revenue relies on the "referral snowball effect" of past clients. From building a reliable caregiver bench before demand hits to establishing a raw, honest presence in the local community, Ethan and Amy provide a practical roadmap to growing a business through the power of genuine human connection.

In this episode, Tiffany Dutcher joins the show to discuss her new book, The Unfiltered Truth About Home Care, and shares her journey from owning a home care agency to becoming a strategic organizational advisor. Tiffany sits down with Ethan Guerrieri to explore why so many owners find themselves stuck in triage mode, where the daily demands of the business begin to manage the leader rather than the other way around. She breaks down the four primary leadership styles including the Driver, the Connector, the Methodical, and the Humanitarian, explaining how understanding these roles can help owners identify their personal blind spots and avoid the path to burnout. The conversation highlights the danger of scaling a sandcastle by building on an unsustainable foundation and offers a better way to hire by balancing growth, systems, and compliance. Tiffany and Ethan also discuss the critical shift toward a hospitality mindset in caregiver recruitment and how treating staff with the same care as clients is the key to long term retention. Take the Culture Index Survey mentioned in this episode: https://surveys.cultureindex.com/s/LSfHARJvDf/117633

Dan and Jordana Masserman join Ethan Guerrieri to break down the realities of running high-performing home care agencies in vastly different markets. Moving beyond the standard corporate script, the duo discusses why you cannot simply copy and paste a business model from one state to another and the trial and error required to adapt to local cultures. They share their strategies for diversifying revenue through VA and Medicaid services without losing focus on private pay clients. Most importantly, the Masserman's explain why human connection remains their greatest competitive advantage, from hosting caregiver appreciation parties to building deep trust with families through in-person visits. Whether you are managing a small team or transitioning into a multi-state operation, this episode offers a practical blueprint for building a company that values people as much as the bottom line.

In this episode, Wadney Sargent, MSW, joins Ethan Guerrieri to share her deep expertise in the hospice and discharge planning space. Drawing from her background as a hospice social worker, she reveals the high-stakes reality of patient transitions where heavy caseloads and emotional exhaustion are the daily norms. Wadney offers a candid look at why common marketing mistakes often backfire and how home care agencies can shift their approach to treat discharge planners as valued clinical colleagues rather than just gatekeepers. The discussion highlights how consistency and professional presentation serve as a direct reflection of an agency's quality of care. We dive into the specific opportunities within the hospice space, where nearly half of all patients require additional support beyond the standard benefit. Listeners will learn how to build long-term referral pipelines by supporting facility-wide events and maintaining clear communication long after the initial hand-off is complete.

Attorney Sami Asaad joins Ethan Guerrieri to discuss the potential return of the federal companionship exemption and its impact on home care operations. With nearly two decades of experience, Asaad explains how this shift in the Fair Labor Standards Act could redefine caregiver overtime and compensation models. He breaks down the complexities of multi-state compliance, offering critical advice on avoiding common pitfalls like improper travel time tracking and the misclassification of independent contractors. The conversation also explores the importance of mission-driven leadership, where Asaad draws an unexpected comparison between the sportsmanship of sumo wrestling and the professional discipline needed to run a successful agency. By focusing on staff well-being and proactive risk management through tools like arbitration agreements, owners can better protect their businesses. This episode provides a practical guide for navigating the legal hurdles of the home care industry while maintaining a focus on quality care.