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This week Jeff talks with Nick and Marnie about why we want to help students stop waiting for permission and start building a bridge to a career on your their own terms. In this episode, Jeff Utecht is joined by Marnie Stockman and Nick Coniglio, authors of The Business of You, a book that reframes career growth, personal branding, and leadership through a simple but demanding idea: you are already running a business, and that business is you. Using the story of Sydney, a young professional trying to stand out in a crowded job market, Marnie and Nick explore what it means to move from passive applicant to active architect of your future. We talk about why so many people do everything "right" and still feel invisible, and what it looks like to become more intentional about the way you tell your story, build relationships, and create opportunities. This conversation will be useful for college students, early-career professionals, career changers, and anyone who has ever felt stuck between doing what's expected and figuring out how to actually get noticed. In this episode, we discuss: What it means to think like a CEO of your own life and work How to tell your story in a way people remember The difference between networking and building real relationships Why personal branding is really about clarity, not self-promotion How to stay visible, strategic, and ready for what comes next A few questions at the center of this episode: Why do so many capable people struggle to stand out? What makes someone memorable in a crowded field? How can students and professionals build a network that actually matters? What does "personal branding" look like when it's done with honesty and substance? How do you stop chasing the next role and start attracting the right fit? About the book: The Business of You follows Sydney as she begins to see that career success is not just about credentials or checking the right boxes. It is about ownership. Through her story, Marnie Stockman and Nick Coniglio offer a practical framework for building a career with more intention, more confidence, and more agency. Why listen: This is a conversation about career strategy, but it is also about identity, voice, and self-direction. If you have ever wondered how to make your experience matter more, how to build a network without feeling transactional, or how to stop blending into the pile, this episode gives you a strong place to start. Find the BAKE eBook: https://www.shiftingschools.com/ Learn more about our guests: https://blueapp.ai https://thebusinessofyou.ai social media: @bluethebusinessofyou Amazon: https://amzn.to/4sFfpWI Linkedin: https://www.linkedin.com/in/marniestockman/ https://www.linkedin.com/in/nick-coniglio-5b62153/  

What can a graphic novel teach educators about belonging, friendship, and the inner lives of young people? Sara Amini is an actor and author whose semi-autobiographical middle grade graphic novel Mixed Feelings started as a collection of essays before finding its real form. In this conversation, she and Tricia dig into why the graphic novel gave her a sharper way to tell a story about not fitting neatly into any one category, and what that means for the kids (and adults) who read it. They talk about humor as a way into hard topics like racism, xenophobia, puberty, and loneliness. Sara explains how she thinks like a director when writing visually, and why graphic novels open up something different in classrooms that text alone doesn't reach. The conversation keeps circling back to a question worth sitting with: what are students carrying that we're not seeing, and what kinds of stories help us notice? Want a free copy of Mixed Feelings? Email [email protected] a screenshot of your podcast rating by April 15th to enter.

Alyson Gerber joins Tricia Friedman to talk about The Liar Society, why friendship is serious business, and what mystery stories can teach young readers and adults about belonging, trust, competition, and connection. In this conversation, Alyson shares why friendship sits at the center of her work, how middle grade fiction can help readers think more deeply about loneliness and identity, and why the best friends are the ones who cheer for your growth. They also go behind the scenes of writing a mystery series. Alyson explains how she outlines her novels, why she uses the Save the Cat beat sheet, how she thinks about first scenes, pacing, chapter length, and twists, and what it takes to build a story that keeps readers turning pages. For teachers, librarians, and student writers, this episode also includes a practical prompt for helping young people start thinking like mystery writers. This episode is a strong listen for anyone interested in middle grade books, children's literature, YA-adjacent reading culture, literacy, creative writing, mystery writing, friendship skills, belonging, and how stories help readers take themselves more seriously. Alyson also reflects on the people who encouraged her early in life, the role creativity can play in self-restoration, and why books can help readers step outside the boxes they have been placed in. In this episode: Alyson Gerber on why friendship is foundational The Liar Society and the appeal of mystery for middle grade readers Belonging, competition, and power dynamics in youth friendships The loneliness epidemic and what fiction can teach us about connection Why adults and kids are co-reading this series How Alyson Gerber plots a mystery novel Save the Cat, outlining, pacing, and suspense A simple exercise for teaching students to think like mystery writers Audiobooks, reading habits, and the creative life of a working author Who this episode is for: Teachers, literacy leaders, school librarians, middle grade readers, parents, writers, and anyone thinking about friendship, belonging, and the kinds of stories that help young people feel seen.

What happens when we stop asking AI to do everything faster and start asking how it might help us understand people better? In this episode, Jeff sits down with Andy Sitison, CTO of Share More Stories, for a conversation about empathetic AI, story collection, and why trust may be the real differentiator in the next phase of technology. Andy shares how his work uses AI not just as a productivity tool, but as a way to surface patterns in human experience by gathering and analyzing stories from real people. Together, they explore what gets lost when efficiency becomes the main goal, why intent matters so much in AI use, and what educators can learn from the way thoughtful organizations listen to communities. Andy explains how story-based analysis can reveal not only answers, but better questions, helping leaders move beyond surveys and toward a deeper understanding of what people are actually feeling and needing. The conversation also turns to schools. Jeff and Andy discuss why educators are often well positioned to use AI well, especially when the goal is support rather than replacement. From drafting difficult parent emails to making sense of complex data sets, Andy argues that AI works best when it helps humans communicate more clearly, think more creatively, and act with more care. There is also a clear caution running through the episode: not every use of AI is a good one. Jeff and Andy push on the difference between meaningful application and empty automation, questioning whether some so-called AI advances are really just profit-driven systems wrapped in new language. It is a useful discussion for school leaders trying to separate signal from noise. This episode is a thoughtful listen for anyone trying to hold onto human connection while navigating rapid technological change. In this episode, we discuss: What Andy means by "empathetic AI" How Share More Stories collects and analyzes human stories at scale Why stories can reveal questions leaders did not know to ask What gets lost when efficiency matters more than empathy Why trust and intent matter in AI adoption Skills educators may need to help students live well with emerging technology Practical, human-centered uses of AI in schools Why better questions may matter more than faster answers The difference between useful AI and AI added for its own sake Memorable ideas from the episode: "Trust is the next big X factor." AI can help humans connect better when it is applied with care. Story collection can be therapeutic for the storyteller and revealing for the organization. The real power of AI may be in helping us handle complexity, then validate what matters most. Schools need more than tools. They need thoughtfulness, context, and purpose.

Jeff Utecht is back with a brand new book for schools looking to understand what to prioritize in the era of AI. Human Still Required is available for purchase, and you can get chapter one free: https://humanstillrequired.com/ Learn all about it in this special bonus episode.

What does it take to write a story that faces darkness without surrendering to it? In this episode, Tricia speaks with acclaimed screenwriter Billy Ray about his move into YA fiction with Burn the Water, a future-set story shaped by Shakespeare, political urgency, and a deep belief in young people's capacity to lead us forward. Their conversation explores community, imagination, hope, and the discipline of creating when the world feels bleak. Billy also offers a sharp look at his writing process, including what changed when he moved from screenwriting to novel writing, and why he sees writing less as inspiration and more as problem-solving. In this conversation, you'll hear: Why Billy Ray believes community is at the core of everything he writes How Romeo and Juliet and The Hunger Games helped shape Burn the Water Why setting a story 400 years in the future opened up new creative possibilities What it means to write for teens living through uncertainty and disenfranchisement Why hope is not passive, but something we practice How writing can help us process emotion, perspective, and possibility What surprised Billy most about shifting from screenwriting to novel writing Why he approaches writing like a mechanic, not a mystic How structure, routine, and problem-solving power his creative process Memorable ideas from the episode: Billy Ray reflects on the role of story in helping us imagine better futures, even when the present feels unstable. He talks about art as a way to tell the truth through invention, and about the importance of refusing hopelessness. He also shares a compelling view of young people, not as passive inheritors of crisis, but as the very people who may lead us through it. Episode takeaway This is a conversation about craft, courage, and the necessity of hope. For writers, readers, and anyone thinking seriously about the futures we are building, this episode offers both creative insight and moral clarity. Join Tricia for a free Futures Literacy session: https://triciafriedman.com/futureoffun/  

What can a cheetah and a rescue dog teach us about trust, friendship, and belonging? In this episode, Tricia Friedman sits down with bestselling author Jasmine Warga to talk about her newest book and the powerful themes at its heart: vulnerability, unlikely friendships, and the courage it takes to let someone truly see you. Inspired by a real program in zoos where rescue dogs are paired with anxious cheetahs, Warga's story explores how connection can help both animals—and humans—feel less alone. Through the voices of a cheetah and a dog, the book opens up conversations about anxiety, trust, identity, and the universal desire to belong. Together, Tricia and Jasmine explore how storytelling helps young readers navigate big emotions, why animals can sometimes say things humans cannot, and how asking questions—rather than providing answers—is often the most powerful way to write for young people. They also go behind the scenes of Warga's writing process, from messy notebooks and long walks to the surprising freedom of writing a "zero draft." This conversation is a powerful reminder that the stories we share with young readers can help build empathy, connection, and community. 🎧 Podcast Chapters 00:00 — Welcome + Why This Story Matters Right Now Tricia introduces Jasmine Warga and shares why the new book immediately resonated with her. 01:20 — Why Trust and Vulnerability Sit at the Heart of the Story Jasmine explains how the book explores the courage it takes to let someone see your "soft parts." 02:00 — Why the Story Is Told Through a Cheetah and a Dog How animal characters help young readers open their hearts to difficult conversations. 03:30 — The Real Zoo Program Behind the Book The fascinating practice of pairing rescue dogs with anxious cheetahs. 05:00 — How Jasmine Built the Two Main Characters Finding the emotional core of Chase the cheetah and Finnegan the dog. 07:10 — Why Everyone Needs to Hear "You're Good" A powerful moment about reassurance, belonging, and emotional validation. 07:45 — Jasmine Warga's Writing Process Walking, daydreaming, music, and asking questions instead of chasing answers. 09:15 — The Music That Soundtracked the Book Why The National and "You've Got a Friend in Me" became part of the creative process. 10:00 — Why Unlikely Friendships Matter for Kids How stories can help young readers connect with people who seem different from them. 12:10 — Experimenting as a Writer From A Rover's Story to a cheetah and a dog—why Jasmine loves exploring new storytelling lenses. 14:00 — Why Jasmine Starts Every Book with Questions How curiosity drives the themes of belonging and identity. 15:30 — The Power of the "Zero Draft" A strategy for overcoming perfectionism and writer's block. 17:10 — Which Character Is Jasmine Most Like? A fun reflection on perfectionism, identity, and the author's personal connection to the story. About Jasmine Warga Jasmine Warga is a bestselling and award-winning author of books for young readers. Her stories explore themes of belonging, identity, friendship, and emotional courage, helping young people ask big questions about the world and their place in it.

In this episode, we sit down with Tui T. Sutherland, bestselling author of the Wings of Fire series, for a rich conversation about creativity, writing, world-building, empathy, and storytelling for young readers. Tui shares how play, curiosity, and even dogs can support focus and imagination, why world-building starts with better questions, and how writers can balance community feedback with their own creative vision. She also reflects on the role of empathy, diversity, and self-exploration in storytelling, offering practical insights for aspiring writers, educators, and anyone interested in how stories shape young minds. This conversation explores the creative process behind building immersive fictional worlds, developing memorable characters, and staying grounded in joy and curiosity while writing. Whether you are a fan of children's literature, interested in the craft of writing, or looking for inspiration around imagination and creative confidence, this episode offers plenty to take away. 00:00 How Dogs Support Creativity and Focus 02:40 World-Building That Makes Stories Feel Real 05:23 Balancing Reader Feedback and Creative Vision 07:56 Community, Empathy, and Representation in Storytelling 10:58 Writing as Therapy and Self-Exploration 14:30 Advice for Aspiring Writers 17:11 Imagining Worlds Through Play and Curiosity Resources Wings of Fire Series by Tui T. Sutherland — https://www.scholastic.com/teachers/authors/tui-t-sutherland/ Scholastic — https://www.scholastic.com/ Tui T. Sutherland on Twitter / X — https://twitter.com/tuitweets

In this episode, we sit down with beloved children's book author and illustrator Peter H. Reynolds to explore how educators can ignite creativity and self-discovery in young learners. Peter shares why a single question can transform how we teach, and why imagination and dreaming big aren't luxuries but essentials. What We Cover: How teachers activate creativity through authentic, feeling-driven questions Encouraging kids to explore many interests instead of choosing just one path The vital role of imagination and dreaming big in personal growth Chapters 00:00 The Impact of Educators on Creativity 05:33 Dreaming Big: Navigating Identity and Aspirations What to win your copy of this book? Be sure to follow us on LinkedIn to enter the give-away. https://www.linkedin.com/company/shifting-schools/  

Deborah Goodrich Royce, author of literary psychological thrillers and a former actor, unpacks how she builds tension without forcing the outline. You will hear how sensory observation from her New York Botanical Garden work feeds scene-level detail, why she prefers a "reveal" that feels earned over a twist that feels gimmicky, and how an actor's training translates into characters with layered motives and believable self-deception. What you will learn How to pace a psychological thriller so the reader feels pulled forward, not pushed. Character-first plotting: letting voice, backstory, and contradictions shape the turns. Designing "good reveals" and planting signals that pay off cleanly later. Key topics Botanical observation as a storytelling skill (attention, pattern, detail). Character development through lived experience and emotional memory. Organic plot development: earning twists through setup, not shock value. Chapters  00:00 Introduction and Deborah's background 01:00 Why the New York Botanical Garden matters to her creative life 01:57 Creative growth through lived experience 03:09 The Lincoln quote and what it signals in the book 03:37 Identity, deception, and what thrillers let us examine 04:55 Using "signals" from real life to build believable turns 05:46 The actor's lens on role, emotion, and subtext 07:10 Writing thrillers in a fast-paced media environment 07:48 "Organic" plotting: how reveals get earned 09:18 Creative community and collaboration 12:31 Openings, pacing, and keeping readers in the scene 14:59 Starting a new project: practical tools and habits 17:30 Visualizing the story with notes and systems 18:09 Readers, book clubs, and what she learns from conversations   Want to learn with Tricia this April? Learn more: https://www.eventbrite.com/e/empathy-as-interface-rethinking-ai-in-education-tickets-1630138009669?aff=oddtdtcreator  

In this conversation, author Steve Berry discusses his deep-rooted love for history, the intricate process of crafting thrillers that intertwine historical facts with modern narratives, and the importance of research in his writing. He also shares insights into his philanthropic efforts through the History Matters initiative, which focuses on preserving local history, and hints at future adventures for his protagonist, Cotton Malone, in unexplored regions of the world. Takeaways Steve Berry's love for history began in childhood. His writing combines action, history, and conspiracies. The formula for his books is 'the same but different.' Research is crucial for creating engaging narratives. The 'ooh factor' is essential in selecting historical elements. History Matters has raised nearly $3 million for preservation. Berry's research trips are meticulously planned. He seeks unique insights during his travels. Cotton Malone will explore new regions in future novels. Berry aims to continue writing for many more years.   Steve Berry is the New York Times and #1 internationally bestselling author of twenty Cotton Malone novels, six stand-alone thrillers, two Luke Daniels adventures, and several works of short fiction. He has over twenty-six million books in print, translated into forty-one languages. With his wife, Elizabeth, he is the founder of History Matters, an organization dedicated to historical preservation. He serves as an emeritus member of the Smithsonian Libraries Advisory Board and was a founding member of International Thriller Writers, formerly serving as co-president. Check Steve out on Facebook or his website Chapters 00:00 The Roots of a Historian 02:58 Crafting Thrillers with Historical Depth 05:49 Researching History for Modern Thrillers 08:45 Giving Back: The History Matters Initiative 11:41 Future Adventures in Historical Fiction Learn more about the brand new book from Jeff Utecht https://humanstillrequired.com/  

In this conversation, Sandra Magsamen discusses her approach to creating children's literature that emphasizes connection, love, and emotional intelligence. She shares insights into her creative process, the importance of feedback from readers, and how her work aims to foster self-love and connection between caregivers and children. Magsamen also reflects on her artistic journey, the role of perseverance, and the significance of storytelling in shaping lives. Takeaways Connection is at the heart of children's literature. Love is an action that caregivers can demonstrate. Books can provide comfort and emotional support to children. Feedback from readers is validating and inspires future work. Objects like books and blankets can hold deep emotional significance. Stories can change lives and shape worldviews. Curiosity fuels creativity and artistic expression. Perseverance is essential in the creative process. Every project is an opportunity to connect hearts. The act of reading together fosters intimacy and connection.   Chapters 00:00 The Heart of Connection in Children's Literature 02:48 Love as an Action: The Role of Caregivers 05:34 Impactful Feedback: Stories from Readers 08:31 The Power of Objects and Books in Shaping Lives 11:06 Curiosity and Creativity: Fueling the Artistic Journey Learn more about our special guest: https://www.sandramagsamen.com/ Learn more with Jeff and Tricia https://www.shiftingschools.com/ Our show is produced by Sagheer M. Learn more: https://www.upwork.com/freelancers/~01a20f0c0c32996d55  

In this conversation, we explore the new collaborative picture book 'Rise Girl Rise', which explores themes of empowerment, friendship, and the importance of storytelling across cultures. They emphasize the book's role in inspiring the next generation and fostering a sense of shared humanity. Gloria Steinem is a political activist, feminist organizer, and the author of many acclaimed books, including the national bestseller Revolution from Within: A Book of Self-Esteem. She is a contributor to the classic children's book Free to Be You and Me, which became a children's entertainment project, conceived, created, and executive-produced by actress and author Marlo Thomas, produced in collaboration with the Ms. Foundation for Women, and the Free to Be Foundation, both cofounded by Ms. Steinem, and most recently illustrated by Peter H. Reynolds. Ms. Steinem is also the co-founder of the National Women's Political Caucus and the Women's Media Center. In keeping with her deep commitment to establishing equality throughout the world, Ms. Steinem helped found Equality Now, Donor Direct Action, and Direct Impact Africa. To learn more, visit gloriasteinem.com. Leymah Gbowee is a Liberian peace activist, social worker, and women's rights advocate. She is Founder and President of the Gbowee Peace Foundation Africa, based in Monrovia. As a writer, Ms. Gbowee is the author of the inspirational memoir Mighty Be Our Powers: How Sisterhood, Prayer, and Sex Changed a Nation at War, and author of the children's book A Community of Sisters, illustrated by Coleen Baik. Ms. Gbowee is perhaps best known for leading a nonviolent movement that brought together Christian and Muslim women to play a pivotal role in ending Liberia's devastating, 14-year civil war in 2003. Chapters 00:00 The Power of Picture Books 02:43 Friendship Across Cultures 05:15 Legacy and Call to Action The Shifting Schools podcast is produced and edited by Sagheer M.

How is artificial intelligence being used in the NFL today? In this solo episode of Shifting Schools, Tricia Friedman explores how AI is already shaping professional football, with a special focus on Super Bowl Sunday. Rather than speculation, this episode looks at concrete, current examples of how AI is influencing advertising, predictions, player safety, and fan experience. Get the free conversation guide to share with friends and family: https://open.substack.com/pub/k12aileadershipbrief/p/five-signals-of-change?utm_campaign=post-expanded-share&utm_medium=web   This episode is designed as a conversation resource for educators, families, and anyone gathering around the Super Bowl, offering five clear lenses for discussing AI's role in sports and society. What role does AI play in Super Bowl commercials? Major brands, including OpenAI, are now using the Super Bowl to tell stories about AI itself, while many non-AI companies are using generative tools to shape persuasive advertising. Tricia invites listeners to compare past and present Super Bowl ads and consider how the rise of AI-driven storytelling may change the creative skills schools should prioritize. What is the AI Influence Index and why does it matter? For the first time, startup Emberos is tracking which Super Bowl ads are most visible inside large language models during the game. Instead of asking people at the watercooler which ads were memorable, this index asks which brands "win" inside AI systems like ChatGPT.  Can AI really predict Super Bowl winners? Recent reporting from USA Today and CNET shows how generative AI models are being used to forecast playoff outcomes, Super Bowl scores, and even halftime show cameos. As these models improve, Tricia raises questions about how fans may rethink expertise, intuition, and luck in sports forecasting, and whether some fans will resist consulting AI altogether. Why this episode matters for educators and families This conversation goes beyond football. It models how adults can talk with one another about AI's influence in everyday life, notice differing attitudes toward technology, and ask longer-term questions about which changes are likely to last over the next decade. Key discussion questions listeners can use on Super Bowl Sunday – Does AI enhance or diminish creativity in advertising? – Should brands optimize for human memory or AI visibility? – If AI predictions outperform humans, how does that change our view of expertise? – Where should decision-making authority sit when AI informs player safety? – Does AI-driven commentary deepen or reduce the joy of debate in sports? Subscribe to our free AI Forward newsletter to get the free conversation guide: https://k12aileadershipbrief.substack.com/   Email thoughts or additional angles to Tricia at [email protected].

What do puzzles teach us about being human. In this episode, Tricia talks with Allison Kane, Head of Puzzle Innovation at Highlights, about why puzzling matters far beyond entertainment. From Hidden Pictures and Wordle to classroom design and family learning, this conversation explores how puzzles build confidence, perseverance, and joyful learning across ages. Learn more: https://parents.highlights.com/printable-puzzles-and-mazes-puzzle-day-challenge   Allison shares her origin story as a lifelong puzzler, explains the idea of the satisfaction of the solve, and offers practical advice for educators and families who want to integrate puzzles into learning spaces. The conversation also looks at puzzle design, community building, and what adults model for young people when they choose curiosity over avoidance. Topics covered Allison Kane's path from Highlights intern to Head of Puzzle Innovation Why puzzles support perseverance, confidence, and joyful learning The satisfaction of the solve and why payoff matters Puzzles as community builders in classrooms and families Designing puzzles that challenge without frustrating How educators can bring puzzles into classrooms easily What adults model for kids through playful intellectual challenge National Puzzle Day and the rise of puzzle communities Puzzles are not just activities. They are invitations to practice thinking, persistence, and joy. When adults model engagement with challenge, they show young people that learning can feel good.