
Advertise on podcast: Your Business Is On The Line
Rating
5from
This podcast has
38 episodes
Language
EnglishExplicit
Yes
Date created
2025/12/06
Latest episode
2026/10/11
Average duration
66 min.
Release period
10 days
Description
Introducing Canada's #1 Business-Comedy Podcast, mostly because we made up that category. Every week host Shubh Sidhu (joined by a special guest host) invites guests to bring their business ideas, workplace problems, and entrepreneurial dreams into the studio and helps them figure out if the idea is brilliant, terrible, or something in-between. It’s half workshop, half talk show, and half “wait, is this a good idea?” Yes, that’s too many halves.
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Check latest episodes from Your Business Is On The Line podcast
Happy Thanksgiving! Our First Ever Best Of Episode!
2026/10/11
Season 1: Some of Our Favourite Moments
Canada's Number One Business-Comedy Podcast looks back at some of our favourite moments from Season 1.
We've sat through an entire season of questionable pitches, unnecessary inventions, and business ideas that should never have made it past the group chat. Now we've collected some of our favourites in one episode.
From rating grocery-store salsa and monetizing prayer to questionable bathroom innovations, animal talent agencies, and other solutions to problems nobody has, it's a collection of entrepreneurial nonsense.
Join Shubh Sidhu, Philippe Burns, and some of our favourite guests as we revisit the pitches, arguments, and moments that made our first season memorable.
No new pitches. No due diligence. Absolutely no lessons learned.
Brought to you in part by our friends at the New Network.
S2E6: Bootstraps w/ Keri Lee
2026/10/04
Canada’s Number One Business-Comedy Podcast is back with Keri Lee of BlueMarvel AI, an Alberta industrial AI company helping operators and executives better manage continuous process facilities.
Keri joins Shubh and Philippe at Red Mile Records to talk about growing up on a farm near Longview, picking rocks, baling hay, working in water and sanitation technology, getting pulled into machine learning before it was cool, joining AltaML and eventually helping build BlueMarvel.
Then Keri pitches Bootstraps, a marketplace for wealthy families who want their kids to understand what a hard day’s work actually feels like.
The guys dig into farm chores, cabin jobs, staining decks, knocking down wasp nests, moving dirt piles, TaskRabbit in reverse, Camp Callous, cattle drives, tree chopping, fence building, log driving, and the very real possibility that privileged kids might come home able to fix a light switch.
Then it gets even bigger: an adult version for people who would rather learn how to chop wood, change oil, weld, build a fence, fix a cabin, lay foundation, install a window, or make furniture than take another pottery class.
Also:
Learn how BlueMarvel came out of AltaML and Spartan ControlsShubh tries to make “Brown Marvel” happenPhilippe’s rich-adjacent friend network comes under scrutinyThe group debates whether having a billionaire friend counts if they never invite you on a jetKeri’s dad is the spiritual head counsellor of BootstrapsPhilippe suggests the camp version and immediately improves the businessCamp Callous gets workshopped as a brandThe guys discover they would pay good money for adult trade-skill classesBoth the kids’ version and adult version receive perfect 75 salsa scoresBrought to you as always in part by The New Network. Need great people for your startup or scaleup? You need New Network.
Plus shoutout to Center 9, our preferred partner for Microsoft 365, security, identity, Copilot adoption, AI compliance, and M&A migrations.
S2E5: Couch.AI and Committee.AI w/ Ismail Khalil
2026/09/27
Canada’s Number One Business-Comedy Podcast is back with Ismail Khalil, founder and CEO of ReadyAI, formerly ReadyCar, an Alberta-born company building AI-powered workflow tools for pharmacies, medical clinics, community hospitals and now vet clinics.
Ish joins Shubh and Philippe at Red Mile Records after driving down from Edmonton at 6AM, matcha in hand, to talk about building ReadyAI from his mom’s basement, working with customers like Rexall, Shoppers and Neighborly, going from early Jobber sales hire to VC to founder, and why more Brown people should probably drink matcha.
Then Ish opens up the future and immediately starts talking about walls.
The guys dig into physical AI, buttonless elevators, restaurant screens, the end of phones, Star Trek, AI risk, sushi orders that never get remembered, Meta’s metaverse pivot, VR skepticism, and eventually Shubh’s practical contribution to the future of humanity: Couch.AI, an AI-powered couch that knows who you are, adjusts to your body, supports your activity, and maybe tells you to stop eating nachos.
Then Ish brings it back to earth with Committee, a fintech idea inspired by South Asian and immigrant community savings circles, auntie networks, e-transfers, emergency funds, wedding money, blockchain, trust, and the very real problem of helping people access pooled capital without getting wrecked by bad actors or predatory loans.
Also:
Ish explains how ReadyAI is expanding from pharmacies and clinics into vetsShubh realizes his entire network is doctors, dentists and medical professionalsPhilippe learns about holdcosThe guys debate whether the world should become one giant phoneShubh becomes weirdly bullish on AI-powered furniturePhilippe makes it very clear he does not want his couch taking his blood pressureCommittee gets the kind of reaction Ish probably should have started withThe guys accidentally recreate every VC rejection line everIsh heads straight from the pod to Banff to sell to 500 pharmacistsBrought to you as always in part by The New Network. Need people? You need New Network.
And shoutout to Center 9, our preferred partner for Microsoft 365, security, identity, Copilot adoption, AI compliance, and M&A migrations.
S2E4: Atomic Bath Bomb & PopTop Plants w/Adam Thompson
2026/09/20
Canada’s Number One Business-Comedy Podcast is back with Adam Thompson, founder of Friday Socks, a Calgary success story built on purposely mismatched socks.
Adam joins Shubh and Philippe at Red Mile Records to talk about starting Friday Socks with $5,000 on a credit card, packing orders late at night in a one-bedroom condo, and building one of the coolest real businesses we’ve had on the show that now has socks in over 800 stores!!!
Then Adam opens up his idea list and immediately starts dropping bombs...bath bombs that is!
The guys dig into vitamin C bath bombs, Atomic Bath Bombs, Pop Top Plants, canned air, canned farts, fake “How’s My Driving?” complaint lines, pumpjack art, weight-loss belts, chef home-cooking content, five-gallon indoor gardens, and interactive finger-puppet books.
Also:
Friday Socks ships millions of pairs and is in roughly 800 storesAdam explains why mismatched socks are harder to design than people thinkPhilippe discovers more than he ever expected to know about sock constructionShubh tries to make everyone buy Friday Socks before supporting any other local companyAdam reveals he used to do stand-upThe guys debate whether every product should come in a canMultiple ideas receive perfect 75 salsa scores“Gardening as a Service” briefly becomes the business Shubh actually needsShubh and Pip socks become dangerously possibleBrought to you as always in part by The New Network.
And shoutout to Center9, our preferred partner for Microsoft 365, security, identity, Copilot adoption, AI compliance, and M&A migrations.
S2E3: The Vitch w/Brooke Hahn
2026/09/13
Season Two, Episode Three of Canada’s Number One Business-Comedy Podcast is here, and Brooke Hahn is back.
Brooke, now CEO of Flockler, returns to the pod after delivering one of the earliest perfect pitches in YBIOTL history with BikeWash7000. Since then, Flockler got acquired, Brooke went on sabbatical, and somehow BikeWash7000 still has not been built. We are all disappointed.
This time, Brooke joins Shubh and Philippe at Red Mile Records to pitch a new batch of ideas, including:
The Vitch, a feminist answer to truck nutsA low-cost way to track kids’ lost water bottles, sweaters, and camp gearA legitimately useful personal life dashboard for insurance, benefits, passports, registrations, renewals, kids’ appointments, household admin, and all the adult responsibilities nobody warned us aboutAlso:
Brooke finally receives her YBIOTL light bulb and immediately asks for merchShubh and Philippe debate trucker hats versus dad hatsRose, Bud, Thorn becomes a segment and then immediately turns into mostly thornsPhilippe gives another dating-life update, despite Shubh’s friendship hat trying to protect himBrooke explains why dating is terribleShubh complains about the beer selection at Tech Thursday LiveWe discuss corrupted audio, AI cleanup, Callaway Park, chimney sweeping, sauna insurance, passport chaos, and whether “the greatest gift is the present” came from Kung Fu PandaPlus, Shubh gives a deeply specific Flockler sales pitch and maybe invents “Thorns with Brooke Hahn” as a future Tech Thursday segment.
Brought to you in part by our friends at The New Network and Center 9.
This is a presentation of Indian Dad Media in association with Thursday Media.
Follow us on YouTube and on Instagram.
Follow the show:Website: ybiotl.caYouTube: @yourbusinessisonthelineInstagram: @yourbusinessisontheline
S2E2: Shitbox & KnockKnockWhoisThere w/ Chad Hayden
2026/09/06
Canada's Number 1 Business Comedy Podcast continues with its Number 2 season. Shubh and Philippe record live at Motiv studio, with special guest Chad Hayden.
Chad shares his extremely Albertan origin story, from roughnecking on drilling rigs to petroleum engineering, living in Denver and Houston, and eventually building Galatea, a venture-backed oilfield logistics technology company. Then he gets down to business and pitches Shitbox: a camera-enabled system that uses positive reinforcement to train your dog to poop in one designated part of the yard. The idea quickly expands to thermal cameras, Milk-Bone launchers, public shaming, geese, horses, cows and Shubh’s ongoing attempt to name his future dog something that will support a 12-year comedy bit.
Philippe then explains a recent visit to the medical clinic, before Chad pitches Knock Knock, Who’s There?, a voice-activated door access system built around knocking, passwords and unnecessarily elaborate ways to let your friends into your house.
That somehow turns into an even bigger idea: a company that creates elaborate real-world quests for gifts, birthdays, weddings and eventually venture capital term sheets. Chad also tells the story of attending one Tech Thursday and ultimately landing an investor he met there.
They try to wrap. They fail.
Instead, the conversation moves into suspicious vacuum stores, a potential investigative TV show about businesses that may or may not be fronts, Philippe accidentally getting free liquor, and finally his very bougie idea for a better Google Maps for boats.
Brought to you in part by The New Network and Center9. The New Network helps Canadian tech companies build and scale high-performance teams, while Center9 helps companies with Microsoft 365, security, identity, Copilot adoption, AI compliance and migrations.
00:00 Welcome To Episode 30-Something01:00 Thank you, Motiv02:00 Meet Chad Hayden04:00 Life On The Oil Rigs06:00 Denver, Houston And Back To Calgary07:00 How Do You Pronounce Galatea?08:00 Building Galatea09:00 The Galatea Elevator Pitch10:00 Shubh’s Mouth Trumpet Career12:00 Mark Le Dain And Equity VC14:00 New Network + Center918:00 Have You Ever Stepped In Dog Poop?19:00 Introducing Shitbox21:00 Chad’s Very Albertan Dog22:00 Shubh Gets Naming Rights34:00 How Shitbox Actually Works42:00 Lying Up To Your Doctor45:00 Knock Knock, Who’s There?46:00 Voice-Activated Door Access49:00 Does It Work On Vampires?56:00 A Perfect 75 And Pot Of Gold58:00 The Quest Company01:08:00 Tech Thursday As A Quest01:11:00 We Attempt To End The Episode01:12:00 The World’s Greatest Vacuum Store01:13:00 Is This Business A Front?01:14:00 Investigative Television For Fronts01:23:00 Somehow There Is Another Pitch01:24:00 Google Maps For Boats01:36:00 Nobody Likes The Boat Idea01:37:00 Motiv Turns The Lights Off01:38:00 Finally, Actually, The End
S2E1: HollaAtcha & CancerCard w/ Rita Soin
2026/08/25
Brought to you in part by The New Network and Center9. See the New Network for all your scale up recruiting needs and Center9 for Microsoft 365 transformation.
Season two of Your Business is on the Line kicks off in a new Calgary studio at Red Mile Records with Shubh and co-host Philippe welcoming Shubh’s better half, Rita Soin. Before the pitches, they detour into Philippe’s confusing not-a-date dating life and Shubh and Rita’s high school origin story, plus updates on Shubh’s kids launching press-on nails and crochet businesses using Lovable.
Rita then pitches two ideas influenced by her experience navigating her breast cancer diagnosis, recovery and time off: “HollaAtcha,” a service to hire vetted, enthusiastic stand-in cheer squads so every kid has someone in the stands, and a “CancerCard” that provides practical perks and discounts for people with cancer.
——-
00:00 Season Two Kickoff
01:44 Meet Dr Rita
02:43 New Studio Vibes
06:27 Phil Dating Segment
12:58 Shubh And Rita Origin
21:52 New Network Sponsor Break
23:56 Kids Startup Updates
28:10 Center9 Sponsor Break
30:19 Rita Dentist Q And A
33:20 Sleep Apnea Detour
35:05 Rita On Shubh
36:28 Inside Voice Story
38:26 No Poker Face
39:32 Moving to Calgary
40:28 Airing Grievances
41:08 Cheer Squad Pitch
54:56 Cancer Card Pitch
01:00:10 Guardrails and Tiers
01:07:56 Kids Hear the News
01:10:26 Wrap Up
——-The excellent vegetarian restaurant mentioned on the pod: https://www.padmanadi.com/
Ep31: BillBoats w/Chaz Somers
2026/07/19
In Episode 31 of Canada's Number 1 Business-Comedy Podcast, Shubh, Philippe, and returning producer Chaz record in person during Calgary Stampede, riffing on Chaz’s first Stampede visit, late-night food spots, and Philippe’s painful cowboy boots and nonstop events. Philippe recaps Tech Thursday/House 831 Stampede programming, including a Tourism Calgary white-hatting ceremony, multiple dinners, and a nonprofit fundraiser that raised about $15,000 for the Trellis Society, plus connecting Kelly Schmitt with Our Lady Peace’s Raine Maida for VIP access. Shubh shares a Kelowna trip and pitches “BillBoat” floating lake billboards, then a “Dad.AI/Coach Shubh” advice app idea, before they discuss podcasts, pets, and travel.
Brought to you in part by The New Network and Center9.
00:00 Cold Open Banter00:42 Stampede Welcome Back Chaz01:53 Calgary Food Crawl03:14 Boots Horses And Poop05:47 Horse Bites Debate06:44 The New Network Sponsor Read07:46 Office Setup And Painting Life12:19 Center9 Sponsor Read14:27 Tech Summit White Hatting17:08 Stampede Events And Fundraiser20:45 OLP VIP Connection23:23 Europe Dates And London Talk26:17 Worcestershire Pronunciation Spiral27:21 Stockholm Snus Relapse32:26 Banter Pod And Kelowna Drive33:00 Kelowna Billboard Overload33:41 Floating Ads on Water42:00 Billboat Name and Logistics46:19 Muskoka Pushback50:51 Coach Shubh Dad Advice App52:34 Accent Chair and Dad Calls57:34 DIY Table and Ford Ranger01:02:48 Chaz Returns and Podcast Plans01:06:09 Wrap Up and Goodbyes
Ep30: The Secret Episode
2026/07/12
Episode 30 of Canada's favourite Business-Comedy podcast Your Business Is On the Line is here, and it's a "secret". We go back in time to an episode recorded with little preparation, where Shubh and Philippe banter about audio improvements, a hockey-stick tape prototype, chart-watching as the show hits Canada’s top 100 entrepreneurship podcasts. We've got overly long intros, plus Chaz shares a life update about moving to a small Stratford apartment and missing a roommate’s cat.
Chaos ensues as Lewis Horwood (PureLend) and Michael Rossi (NEO) are pulled into the room mid-recording; Lewis pitches “runmylife.ai,” an app that uses big-data-style insights to tell him what to do and reduce decision-making. The hosts help to define the product, discuss data access, and Mike riffs on dynamic insurance pricing based on real-time behaviour.
Brought to you as always in part by the New Network. And we are VERY VERY proud to introduce a new sponsor, Center9, our preferred partner for all your Microsoft 365 needs.
00:00 Secret Episode Setup01:50 Audio Wins and Prototypes05:08 Podcast Pressure and Fans09:10 Big Guests and Short Intros11:09 Chaz Apartment and Cat15:10 Guests Incoming Today16:33 Sponsor Break20:15 Lewis Joins the Studio22:02 Meet Lewis and PureLend25:42 Watford Football Woes27:16 Phil Leaves Mid-Pod28:52 Mike Rossi Crashes In32:35 Run My Life AI Pitch37:10 Decision Fatigue Debate40:28 Insurance Monetization Twist43:57 Salsa Scores and Feedback48:12 Wrap Up and Teasers
Ep29: RestJet + Seb Returns!!
2026/07/05
Episode 29 of Your Business Is On the Line features returning guest Sebastian Hiscock (PureLend Co-Founder, creator of SalsaScore) as the hosts riff on SalsaScore, cowboy/Stampede energy, and bringing back “hit” guests and discuss PureLend’s rapid growth and hiring, including what it’s like working the top-of-funnel and the hard-to-test traits of resilience and doing the right thing under pressure.
Philippe and Shubh brainstorm a business idea around simulated, high-stakes crisis scenarios as a hiring stress test ), then Seb pitches “RestJet,” a premium end-to-end travel service where customers are anesthetized, boxed, transported, and wake up in their destination bed.
The guys also detour into inference data centers (GPUs, model hosting/partnerships), space data centers, and pop-culture references. Go watch this movie: The Game (1997).
Brought to you as always in part by the New Network. And we are VERY VERY proud to introduce a brand new sponsor, Center9, our preferred partner for all your Microsoft 365 needs.
00:00 Smoky Cold Open00:14 Episode Setup Chaos02:03 Stampede Cowboy Vibes02:43 Seb Returns Salsa Score06:55 PureLend Hiring Update09:03 Sponsor The New Network10:05 Stress Test Hiring Idea13:40 Murder Mystery Scenario19:11 Sponsor Center921:25 Naming and Scoring Camelot28:06 Inference Data Centers 10130:24 Space Data Centers and Sports31:38 New Pitch Travel Anesthesia34:19 Travel Is Miserable34:53 RestJet Mechanics Explained36:03 Airline Economics And Packing Boxes39:02 Cryosleep For Any Travel44:48 Shrinking Tech And Bird Fears49:09 Salsa Score And Idea Recap54:46 Stampede Plug And Hiring Pitch58:53 Dice Cheating As Interview Test01:01:02 Final Thanks And Wrap
Ep28: CoutureLend w/ Lucas Scheer
2026/06/28
Our first ever guest on YBIOTL was Sebastian Hiscock, founder of SalsaScore. Incredibly, SalsaScore is the second most impressive thing Seb has founded. This week, we welcome Sebastian's Co-Founder at Purelend Technologies, Lucas Scheer. After a highly successful career as one of Calgary's top executive scale-up operators, Lucas, along with Seb and Wayne, started what this podcast thinks is one of Canada's most interesting AI native startups. Bootstrapped, profitable and growing exponentially.
Which means Lucas is a serious entrepreneur. And he arrives to Episode 28 of Canada's Number One Business-Comedy Podcast with several unserious ideas.
His idea, CoutureLend, receives the coveted perfect 75 score from both Pip and Shubh. It's brilliant. Listen, laugh and love...like no one is watching...or something.
Presented in part by the New Network and Tech Thursday.
Ep27: KidStack & ScrubStack w/Randy Warnaar
2026/06/21
Episode 27 of Canada's Number One Business-Comedy Podcast is back with Randy Warnaar, Founder and CEO of Fabstation. When he's not using augmented reality and AI to revolutionize steel fabrication and inspection, AND when he's not SURVIVING a plane crash, Randy is coming on Your Business Is On The Line to pitch two ideas.One will change Shubh's life, the other will change everyone's lives.
Don't believe us about Randy walking away from a plane crash? He has receipts -> https://www.youtube.com/watch?v=N6VVXd5U4sgTune in! Follow us on LinkedIn and Instagram! You can find all of our important links at YBIOTL.CA
Brought to you in part by our friends at the New Network.
Creators & Guests
Shubh Sidhu - Host
Randy Warnaar - Guest
Philippe Burns - Host
Ep26: ManChap & Ms. Morrison's Everything Jam
2026/06/14
Shubh's friend Matt Morrison drops by for the latest episode of Canada's Number One Business Comedy Podcast. Matt is a YBIOTL superfan and a budding entrepreneur. He becomes the first ever guest to show up with prototypes of a physical product with his very manly lip chap line, MANCHAP.
He also pitches an everything flavour Jam, a Shovelling A/R, Terrace Chants for North American sports and more.
Plus:- Shubh Extreme Makeovers a broken podcast studio- The guys love Paddington but think he makes poor food storage choices- We are putting out reels now - follow @yourbusinessisontheline on IG - we need one follower to get to 100
As always, brought to you in part by New Network and Tech Thursday.
Ep25: 16Awake or ClimaLayer w/Andrew Browne
2026/06/07
Our friend Andrew Browne, fresh off starting his new firm, Inflection Venture Partners, joins Shubh and Philippe on Canada's Number One Business Comedy Podcast. Andrew uses his extensive experience building and advising companies to give himself the confidence to pitch several bold ideas.
Find all of our episodes at https://ybiotl.ca/ and start following us on Instagram because it only took us 24 episodes to start making video clips.
Also on this episode:
Shubh and Andrew compare parenting notesShubh and Pip have differing opinions on who the important father figures are in Philippe's lifeAndrew might need the Footle A lot of time, probably too much time, on the luge and SaabAnd a whole bunch more! Actually that's most of it but we reaaaaallly drag it outBrought to you in part by our friends at New Network.
Ep24: Fridge Cigarettes & MarPet Research & more w/Mark Le Dain
2026/05/31
Mark Le Dain makes his debut on Canada's Number 1 Business Comedy Podcast and it's generational. Imagine Victor Wembamyama's debut season, but in podcast form. Mark pitches so many ideas, and they are all incredible. He's even offered to fund two of the ideas himself if there's an aspiring entrepreneur or two out there.
Also, should we start another Podcast specifically for future Dog listeners? Would you listen to a podcast hosted by two dolphins?
Check out the episode, and check out Fuelled, one of Canada's coolest and fastest growing tech companies.
Brought to you in part by the New Network.
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