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Self Publishing and Book Marketing for Authors, Coaches, Speakers with Profitable Publishing®

Advertise on podcast: Self Publishing and Book Marketing for Authors, Coaches, Speakers with Profitable Publishing®

Rating
★★★★★
5
from
7 reviews
Categories
This podcast has
31 episodes
Language
English
Explicit
No
Date created
2026/01/04
Latest episode
2026/10/08
Average duration
24 min.
Release period
13 days

Description

Welcome to Profitable Publishing™! This podcast is for coaches, consultants, speakers, and service providers who want to package their expertise into a book that builds their brand, attracts their clients, and supports real business growth. This isn’t for authors who just want to get their book out there. This is for business owners who want to position themselves as the go expert in their field and serve their audience on a deeper level.  If you help your readers get a result it’s time to leverage your book to do the same for you: open doors to speaking opportunities, attract premium clients, develop lasting partnerships, and make  consistent income. This podcast shows you how to turn your expertise into a profitable publishing™ strategy aligned to your book.  On this podcast, you’ll learn how to:  Align your book with your brand identity, services, and offersBuild authority and visibility as a thought leader in your industryGet consistent book sales before, during, and long after you launchGo beyond royalties by turning your book into an income generating offerUse your book to qualify clients, secure paid speaking gigs, sell your book to groups and not just individuals Create a strategic book to attract leads or support clients  This isn’t just about selling more books. This podcast is for business owners who know their book can open doors, land speaking opportunities, premium services, partnerships, and consistent income. Profitable Publishing™ is hosted by Ashley D. Shepard is a 5x author, book marketing strategist, and self publishing consultant who supports independent and self published authors with generating revenue before they release. She’s also an Atlanta area wife and mom of two who understand building your author brand in the margins of your day.  It’s time to publish and market on your own terms, grow your brand intentionally, and use your book as a true business asset to support clients or generate leads.  So if you’re a coach, consultant, author, or service provider, subscribe now and discover how to make your book the most powerful part of your brand. Click play today to start your profitable publishing™ journey today. Subscribe on YouTube: https://www.youtube.com/@sheppublishing  Connect on Social  Threads: https://www.threads.com/@sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Instagram https://www.instagram.com/sheppublishing  Facebook: www.facebook.com/sheppublishing  YouTube: https://www.youtube.com/@ShepPublishing marekting for authors, book sales strategies, self publishing, publish and market, author branding

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Check latest episodes from Self Publishing and Book Marketing for Authors, Coaches, Speakers with Profitable Publishing® podcast

Ep 30: Preorder Success Even When Life Gets Hard with Kristine D. Smith | Writer | Book Marketing
2026/10/08
Preorders for authors are one of the most powerful book marketing tools you an use no matter how big or small your audience. Author Kristine D. Smith shares her journey towards discussing the challenges she faced in marketing her book and the support she received as a client of Ashley. If you’re feeling like life has too much going on to have a successful book launch, then this is the episode for you.  WHAT YOU’LL LEARN How preselling your book helps with cover author expensesStrategies to get your readers involved in the launch processHow preorders can encourage speaking opportunities CHAPTERS 00:00 Introduction to Profitable Publishing and Guest Introduction00:59 Success Strategies for Pre-Order Book Launches06:56 Seeing Results While Life is Hectic14:54 Learning from Big Name Authors18:10 How Your Book Launch Opens the Door For Speaking Gigs23:08 The Power of Book Launches25:03 Preorder Results26:09 How Preorders Covered Unexpected Expenses28:38 Using Preorders to Cover Author Events29:08 Join the Presell Your Book Live Event31:34 The Business Side of Books34:05 Keeping Your Audience Engaged35:24 Best Seller Status Even AFTER ReleaseRESOURCES MENTIONED: Connect with Kristine D. Smith at www.KristineDSmith.com Order Koko at the Library: https://amzn.to/3Vo1Y2N Join Presell Your Book Challenge to learn more success strategies and mistakes to avoid: www.PresellYourBook.com CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact   Facebook: www.Facebook.com/ProfitablePublishing  YouTube:www.youtube.com/@profitablepublishing  Instagram: www.Instagram.com/sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Threads: https://www.threads.com/@sheppublishing  Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Preorders for authors, audience engagement, book marketing, author strategies, reader insights, profitable publishing®, self-publishing, book research, marketing strategies, ideal reader How do I have a successful preorder for my book?  How do I set up a preorder for my self-published book? Should I host my book preorder on Amazon? How do I sell book preorders on my website? How do I increase book sales before my launch? How do I use a book preorder to cover publishing costs? What mistakes do authors make with book preorders? Why is my Amazon KDP preorder not selling? How do I use my book preorder to grow my audience?
29. 5 Reasons Why Your Social Media Isn't Attracting Book Buyers | Marketing for Authors & Coaches
2026/08/14
If you’ve ever wondered why everyday posts get tons of social media engagement but posts about your book get ignored, then this is the episode for you. This episode breaks down why that happens and how to create content that attracts the right readers, supports your book, and builds authority instead of random engagement.  TAKEAWAYS Why some posts get more likes How the platform can affect your post’s pathWhy posting and ghosting hurts engagementWhy repeating “buy my book” posts don’t work What to share instead to build authority and interest CHAPTERS 00:00 - Why some social posts flop while others take off 05:39 - Choosing the wrong platform 09:28 - Being relatable, but not relevant 13:16 - Posting and ghosting instead of engaging 17:06 - Not treating your book like a business 20:18 - What to share instead: insights, strategies, and case studies RESOURCES: →Profitable Publishing® with Preorders www.preorderprofits.com/book  →Episode 2: Treat your book like a business https://youtu.be/WJD-lxGldEs  →Episode 3: Is social media the right marketing platform for your book? https://youtu.be/0QEAkX7hdg8  →Episode 22: Five books to help you treat your book like a business https://youtu.be/BONX6sMgLrs  CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact   Facebook: www.Facebook.com/ProfitablePublishing  YouTube:www.youtube.com/@ProfitablePublishing  Instagram: www.Instagram.com/profitablepublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Threads: https://www.threads.com/@profitablepublishing  Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. book marketing, self-publishing, sell books, author strategies, book sales, marketing strategies, profitable publishing®, book experiences, speaking engagements Why do my social media posts get likes but no book sales How do I market my book on social media What to post to get book sales Why do my book promo posts get ignored What kind of content should business authors post
28. 3 Ways to Sell Your Book Outside of Amazon & Social Media | Self Publishing for Business Owners
2026/07/23
Most authors assume that selling books on Amazon KDP or in bookstores are the only ways to sell thousands of copies. However, there are quite a few ways to sell your book other places and in large numbers. Ashley focuses on 3 ways to diversify your sales channels, viewing books as business assets, & creating engaging experiences for readers. The conversation covers the benefits of bulk sales to organizations and leveraging speaking engagements to enhance book visibility and sales. You’ll get practical examples and insights to help authors maximize their book's sales potential. TAKEAWAYS Why creating experiences with your book increase salesWhy selling more than one copy of your book is simplerThree ways that don’t rely on social media posting to sell books Why only focusing on Amazon KDP can be more work  CHAPTERS 00:00 Why Selling Outside of Amazon is Important 00:57 Your Book as a Business Asset 04:07 Create an Experience Around Your Book 07:55 Sell Your Book in Bulk 12:31 Use Speaking Gigs to Sell More Books 17:51 Key Takeaways and Next Steps RESOURCES: →GET MORE INFO/BOOK A CALL: Ready to get 1 on 1 support to outline and write your book while a team project manages the publishing process while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. Book a call: https://www.ProfitableSelfPublishing.com/Partner  →Episode 27: Paula Banks Used Preorders to Pay for Editing https://youtu.be/fM2i1ThxYWM?si=iKK42ggCj44c-Pj- →Episode 6: Why Best Seller Status is Overrated https://youtu.be/--g1wUN0vaY?si=cpCMsf8Eik3qdT9f CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact   Facebook: www.Facebook.com/ShepPublishing  YouTube:www.youtube.com/@sheppublishing  Instagram: www.Instagram.com/sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Threads: https://www.threads.com/@sheppublishing  Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. book marketing, self-publishing, sell books, author strategies, book sales, marketing strategies, profitable publishing, book experiences, bulk book orders, speaking engagements
27. How Business Owner Paula Banks Used Email Marketing & Social Media to Sell Out Her Preorders
2026/07/15
Many self published and indie authors focus on preorders in ways that might not be the most effective when it comes to profit. Instead, focusing on connecting with your audience can help you presell your book and reach your readers. In this episode, you’ll learn about how Author Paula Y. Banks of Eion Books and Lit Kids Create used email marketing and the power of social media to sell out of her preorder book bundles. As well, Banks shares how her preorder funded editing for her authority book.  TAKEAWAYS How preorders help prevent coming out of pocket for self publishingWhy she chose not to use Amazon for her presaleHow having a step by step processes for preorders makes your book launch easierHow email marketing helped her sell out her preorder bundles CHAPTERS 00:00 Introduction and Welcome of Guest Paula Banks 02:12 Paula's Experience Before A Preorder 03:03 Biggest Takeaways from Preorder Profits™  Course 05:11 What Changes Paula Will Do Next Time 09:05 How Preorders Ease Self Publishing Costs  10:47 How having an authority book increases options for clients 14:14 Rinse and Repeat Your Preorder Knowledge RESOURCES MENTIONED: →BOOK A CALL: Ready to get 1 on 1 support to outline and write your book while a team project manages the publishing process while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. Book a call: https://www.ProfitableSelfPublishing.com/Partner CONNECT WITH PAULA:  Website: https://paulaybanks.com  Instagram: www.instagram.com@authorpaulabanks   CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact   Facebook: www.Facebook.com/ProfitablePublishing  YouTube:www.youtube.com/@profitablepublishing  Instagram: www.Instagram.com/sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Threads: https://www.threads.com/@sheppublishing  Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How do I use a book preorder to cover publishing costs? How do I build an email list as a self published author?
26. 5 Ways to Know It’s Time to Write Your Next Book | Self Publishing for Coaches & Indie Authors
2026/07/01
It’s common advice to say writing your next book will sell your last book, but that’s not always the case. Focusing on creating a good book that readers can’t put down can sometimes be a better option. Find out 5 ways to know when it’s time to write or publish your next book or if you should revisit your current book.  Takeaways Why writing the next book to sell your last book is bad advice for youHow a book helps you to move into a new industryWhat to do before you write your next book5 ways to see when it’s time to publish your next book  CHAPTERS 000:00 Introduction to Profitable Publishing 05:53 The Flawed Concept of Writing for Sales 08:07 How One Book Can Leave A Legacy 11:19 The Legacy of a Single Book 15:43 Five Ways to Know When to Write Your Next Book RESOURCES MENTIONED: →BOOK A CALL: Ready to get 1 on 1 support to outline and write your book while a team project manages the publishing process while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. Book a call: https://www.ProfitableSelfPublishing.com/Partner  CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact   Facebook: www.Facebook.com/ShepPublishing  YouTube:www.youtube.com/@sheppublishing  Instagram: www.Instagram.com/sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Threads: https://www.threads.com/@sheppublishing  Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How many books to be successful  How to write an engaging nonfiction book How to make your nonfiction book more reader friendly How to keep readers engaged in a business book How to write a business book people will read Best way to sell books How to market my books  How to get more page reads How to write a book to generate leads as a coach or consultant How to write a nonfiction book for coaches and consultants How to use your book to build authority and get clients How to write a book that gets sales  How to use a book to grow your coaching business
25. Self Publishing Mistakes To Avoid for Coaches, Consultants, Authors, Speakers, & Business Owners
2026/06/24
Self published and indie authors have a lot of decisions to make in a short amount of time. Take a listen to five common mistakes to avoid on your journey to publishing a book. You’ll learn about the importance of breaking free from traditional publishing rules, starting marketing before the book is finished, and understanding that writing a book doesn't guarantee automatic sales. This episode also highlights the drawbacks of following what every other author does such as hosting preoorders on Amazon or trying to do everything alone. Takeaways Why you don’t have to follow traditional publishing rules Why you shouldn’t wait to market your book Common misconceptions for new authors How going against typical publishing advice can help you be successful CHAPTERS 00:00 Introduction to Common Self-Publishing Mistakes 08:33 The Importance of Marketing Before Publishing 14:22 Understanding Pre-Orders Off Amazon 18:12 The Value of Delegation in Publishing 23:31 Strategies for Attracting Your Audience RESOURCES MENTIONED: →Get support to presell your book to raving fans and generate income in the Preorder Profits™ Program https://Www.PreorderProfits.com/Join  →Episodes mentioned: https://profitablepublishing.riverside.com Marketing: 12, 23  Hiring Help: 4 & 16  Selling on your site: 23 CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact   Facebook: www.Facebook.com/ShepPublishing  YouTube:www.youtube.com/@sheppublishing  Instagram: www.Instagram.com/sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Threads: https://www.threads.com/@sheppublishing  Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How to write a nonfiction book readers will actually finish How to write an engaging nonfiction book How to make your nonfiction book more reader friendly How to keep readers engaged in a business book How to write a business book people will read
24. Should You Sell Your Book on Your Website? How to Increase Income and Connection with Readers
2026/06/17
Published your book on Amazon? Don’t let that be the only platform you focus on. Instead of only relying on Amazon or bookstores to sell your book, selling on your website increases your income and gives you closer access to your audience. Selling on your site provides more options for readers to connect with you and for you to include extra incentives for purchasing during the preorder period and beyond. Take a listen and share with another author who's on the fence about selling on their site. WHAT YOU’LL LEARN Why most authors miss out on 10x their eBook income How selling on your website allows you to connect with your audience betterStrategies that increase customer engagement and connection through your website CHAPTERS 00:00 The Importance of Selling Books on Your Website02:32 Increase Your Income04:14 Building Connections with Readers09:42 Creating Content and Social Proof14:44 How Selling On Your Site Squashes Imposter Syndrome RESOURCES MENTIONED: →BOOK A CALL: Ready to get 1 on 1 support to outline and write your book while a team project manages the publishing process while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. Book a call: https://www.ProfitableSelfPublishing.com/Partner  CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact   Facebook: www.Facebook.com/ShepPublishing  YouTube: www.youtube.com/@sheppublishing  Instagram: www.Instagram.com/sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Threads: https://www.threads.com/@sheppublishing  Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. Can I sell my self-published book on my own website How do I sell my book without Amazon Is it better to sell books directly or through Amazon How do authors make more money selling direct What platform should I use to sell my book from my website Do I need a publisher to sell books on my own site Can I sell my book on my website and Amazon at the same time Why don't more authors sell books from their own website How do I get paid directly from book sales What do I need to sell books from my own site
23. Why Marketing Your Book Should Come Before Self Publishing for Authors | Book Marketing
2026/06/11
Most authors wait until their book is in their hands before thinking about book marketing. It's not just asking readers to buy it once it's done. Listen closely to see how to start your marketing before you even start writing. WHAT YOU’LL LEARN The pros of starting to market process before publishingHow market research makes a better bookWhy waiting until the book is done to market is backwards CHAPTERS 00:00 The Importance of Pre-Publishing Marketing03:39 Understanding Your Audience09:46 Creating Your Book with Market Research13:39 Engaging Readers in the Writing Process19:19 Recap and Final Thoughts RESOURCES MENTIONED: Need support to research, outline, and publish your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner Ep 7 → Find Your Readers https://profitablepublishing.riverside.com/e/7-find-your-readers-marketing-for-authors-book-as-a-business-asset-when-self-publishing  CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact   Facebook: www.Facebook.com/ShepPublishing  YouTube: www.youtube.com/@sheppublishing  Instagram: www.Instagram.com/sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Threads: https://www.threads.com/@sheppublishing  Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How to get more book reviews How to get more page reads How to sell my book How to use a self-published book to attract clients How to write a nonfiction book for coaches and consultants How to use your book to build authority and get clients How to tell if my book is good enough How to use a book to grow your coaching business Self-publishing a book to grow your consulting business How to get clients from a self-published book
22. 5 Books to Help with Marketing for Authors | Book As a Business Asset When Self Publishing
2026/06/03
Successful authors treat their book like a business asset. If your goal is to sell a lot of copies or use it to build authority, you should think of your book as an extension of your brand. These 5 books show you how to apply sales, marketing, and strategies in business for your books.  WHAT YOU’LL LEARN Five books to read to treat your book like a businessHow using business principles increases your success as an authorWhy treating your book as an asset instead of a liability is so important CHAPTERS 00:00 Intro 02:48 From Author to Business Owners 05:51 The 12 Week Year by Brian P. Moran and Michael Lennington Focus and Efficiency 08:29 Write Useful Books by Rob Fitzpatrick: Solving Reader Problems 11:26 Profitable Publishing with Preorders by Ashley D. Shepard: Income from Preorders 14:41 Uncloned® Marketing by Audria Richmond: Standing Out in Your Niche 15:57 Profit First by Mike Michalowicz: Prioritizing Profitability 21:57 Recap and Conclusion RESOURCES MENTIONED: → Learn how to host a profitable preorder from start to finish when you grab your copy of Profitable Publishing™ with Preorders: www.PreorderProfits.com/book (from my site) Full list of books and (Amazon affiliate) links:  12 Week Year: https://amzn.to/4kBnKqL Write Useful Books: https://amzn.to/3H6VmP9 Profitable Publishing™ with Preorders: https://amzn.to/3HeQSpB  UnCloned® Marketing: https://amzn.to/43dxfH0 Profit First: https://amzn.to/4kF3yVi CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact   Facebook: www.Facebook.com/ShepPublishing  YouTube: www.youtube.com/@sheppublishing  Instagram: www.Instagram.com/sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Threads: https://www.threads.com/@sheppublishing  Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.
21. How your book can shorten sales calls and better qualify clients | Self Publishing for Coaches
2026/05/29
A well written book can actually help you land more clients and qualify leads before they even get on a call with you. When your book is positioned properly, clients come to your sales calls knowing you’re a good fit for them because your book has already done the heavily lifting for them. Your book can also support your existing clients to feel more supported.  WHAT YOU’LL LEARN How a well written book can shorten sales calls4 ways your book can better support your leads and current clients Why book buyers make better clients  CHAPTERS 00:00 The Power of a Well-Written Book07:22 Enhancing Client Engagement and Understanding10:21 Visual Learning and Comprehension12:14 Facilitating Deeper Conversations16:27 Qualifying Leads Through Reading RESOURCES MENTIONED: →Ready to have an expert project manage and produce your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to learn how to outline, write, publish, a well written book that elevates your business or brand. Click here to book a call or secure your spot: https://www.ProfitableSelfPublishing.com/Partner  CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact   Facebook: www.Facebook.com/ShepPublishing  YouTube: www.youtube.com/@sheppublishing  Instagram: www.Instagram.com/sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Threads: https://www.threads.com/@sheppublishing  Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How to write a nonfiction book readers will actually finish How to write an engaging nonfiction book How to make your nonfiction book more reader friendly How to keep readers engaged in a business book How to write a business book people will read How to get more book reviews How to get more page reads How to write a book to generate leads as a coach or consultant How to write a nonfiction book for coaches and consultants How to use your book to build authority and get clients How to write a lead magnet book for your business How to use a book to grow your coaching business
20. How Book Preorders Made Vanity Scott $600 From Her Site | Indie Author Success Story
2026/05/21
Hosting a book preorder can be tricky, but doing it on your website is even more challenging. But Author Vanity Scott was able to generate $600 on her first preorder with the right support through coaching. Learn how she overcame overthinking and boosted her confidence during our time working together.  TAKEAWAYS Strategies behind how Vanity made $600 in her first preorderHow hiring a qualified coach helped Vanity increase her confidence How a hosting a book launch and preorder can build a buzz beyond best seller status CHAPTERS 00:00 Introduction and Initial Struggles 03:15 Gaining Confidence and Strategy 06:27 Successes and Achievements 09:15 Community Engagement and Faith-Based Support 09:29 Embracing Change and Accepting Advice 12:14 Building a Supportive Team: The Importance of Collaboration 14:04 Final Takeaways RESOURCES MENTIONED: →Preorder Profits™ Program https://www.preorderprofits.com/join  -This program guides indie and self published authors through the process of hosting a profitable preorder form start to finish by showing how to grow your audience, building a buzz, and covering your self publishing costs BEFORE you release.  CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact   Facebook: www.Facebook.com/ShepPublishing  YouTube: www.youtube.com/@sheppublishing  Instagram: www.Instagram.com/sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Threads: https://www.threads.com/@sheppublishing  Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How to host a preorder How do I market my self published book?  What are some preorder success strategies?  What are the best book marketing and tips and strategies? How to be successful as a first time author Self publishing success tips  How to host a preorder on your website  Preorder Success Strategies  How do I launch my book? How I sell books on my site?  How do I do direct book sales?  Is a preorder on my site better than Amazon?
19. Why listening to general self publishing advice is stalling your progress | author coach
2026/05/14
When self publishing a book, your first thought may be to collect as much advice as possible and ask the internet in groups all of your questions. You collect information across YouTube University. But searching for random self publishing advice that's not specific to you, your book, or your goals can work against you. This episode explores the value of working with a coach or consultant who understands you and is qualified to give tailored advice. TAKEAWAYS Why collecting tips from too many places is stunting your publishing progressHow to decide what guidance to listen to How to determine which voices to take advice from/listen to CHAPTERS 00:00 The Dangers of Listening to Too Many Voices07:08 The Importance of Tailored and Custom Advice13:06 The Value of Working with Someone Who Understands You24:52 Recap: Key Considerations for Seeking Publishing Advice RESOURCES MENTIONED: →Need a trusted produce your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner  CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact   Facebook: www.Facebook.com/ShepPublishing  YouTube: www.youtube.com/@sheppublishing  Instagram: www.Instagram.com/sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Threads: https://www.threads.com/@sheppublishing  Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. how to choose a self publishing company how to choose a publisher for your book types of publishing companies how to choose an author coach how to choose a publishing route how to pick a publisher which publishing company is the best how much do publishing companies make how much does it cost to start a publishing company publishing companies in the world how to become a professional reader for publishing companies
18. What to focus on so your book sells itself | Marketing for Authors | Self Publishing
2026/05/06
Most authors focus on the wrong things to achieve their author goals. Don’t just focus on numbers like books sold or page read. To achieve your author goals, focus on these three main areas that help you create a book that it eventually sells itself.  TAKEAWAYS The wrong things you’re probably focusing on as an authorThree key goals that help you decide everything elseHow to get people to read, recommend, and review your book  CHAPTERS 00:00 Focus on the Right Goal 01:30 The Importance of Reading Your Book 13:09 When Your Book Recommends Itself 24:58 Get More Reviews RESOURCES MENTIONED: →Apply to the Profitable Publishing™ Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner  →Need helo finding your readers? Listen to Episode 7 https://profitablepublishing.riverside.com/e/7-find-your-readers-marketing-for-authors-book-as-a-business-asset-when-self-publishing  →Want to write a book readers can’t put down? Listen to Episode 10 https://profitablepublishing.riverside.com/e/10-how-to-write-a-good-book-that-keeps-readers-engaged-with-touchpoints-book-writing-for-coaches  CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact   Facebook: www.Facebook.com/ShepPublishing  YouTube:www.youtube.com/@sheppublishing  Instagram: www.Instagram.com/sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Threads: https://www.threads.com/@sheppublishing  Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How to write a nonfiction book readers will actually finish How to write an engaging nonfiction book How to make your nonfiction book more reader friendly How to keep readers engaged in a business book How to write a business book people will read How to get more book reviews How to get more page reads How to write a book to generate leads as a coach or consultant How to write a lead magnet book for your business How to use a book to grow your coaching business
17. Is my book good enough? How to overcome self doubt as a self published author, coach, or speaker
2026/04/29
If you’re wondering if your book is “good enough” especially in self publishing, take a listen to this episode. Here, we explore how traditional publishing influences you’re going the indie or self publishing route. It’s important to be confident in your book and the value it brings to the reader. We also address imposter syndrome, self-doubt and how hiring the right support can help.  WHAT YOU’LL LEARN How traditional publishing is affecting your indie publishing process The importance of hiring help to support your goals How to create a book readers loveWhy focusing on your reader is so important to a “good book” CHAPTERS 00:00 Intro & Effects of Traditional Publishing06:08 Beta Readers and Feedback06:35 Imposter Syndrome and Self-Doubt11:21 Hiring Help and Support RESOURCES MENTIONED: →Ready to have someone project manage and produce your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner  CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact   Facebook: www.Facebook.com/ShepPublishing  YouTube: www.youtube.com/@sheppublishing  Instagram: www.Instagram.com/sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Threads: https://www.threads.com/@sheppublishing   Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How to write a nonfiction book readers will actually finish How to write an engaging nonfiction book How to keep readers engaged in a business book How to write a business book people will read How to write a book to generate leads as a coach or consultant How to leverage your business book to get coaching clients How to write a nonfiction book for coaches and consultants How to use your book to build authority and get clients How to write a lead magnet book for your business Self-publishing a book to grow your consulting business How to get clients from a self-published book Imposter syndrom for authors
16. How to Choose a Publishing Company to Hire- Red Flags to Avoid| Author
2026/04/22
Choosing a publishing company to hire is a big decision that affects your royalties, how your audience accesses your book, or whether you can make changes down the line. You’ll hear 5 publishing red flags that are widely used in the publishing industry that affect independent and self published authors. Find out how authors can protect their rights, ownership, and interests. We’ll also explore key aspects like having a solid contract, understanding timelines, financial transparency, marketing support, and aligning publishing with business goals. WHAT YOU’LL LEARN Red flags when hiring a publishing companyHow ownership affects your options in publishing What types of publishers to avoidProtecting your rights as an authorHow choosing the right publisher affects your income  CHAPTERS 00:00 Introduction to Publishing Red Flags05:53 Understanding Timelines and Deadlines17:09 Marketing Support and Prioritizing Profit23:03 Integration with Business Goals RESOURCES MENTIONED: →Ready to have someone project manage and produce your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner  CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact   Facebook: www.Facebook.com/ShepPublishing  YouTube: www.youtube.com/@sheppublishing  Instagram: www.Instagram.com/sheppublishing  LinkedIn: www.linkedin.com/in/ashley-d-shepard  Threads: https://www.threads.com/@sheppublishing  Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. how to choose a self publishing company how to choose a publisher for your book types of publishing companies top 3 publishing companies how to choose a publisher how to choose a publishing route how to pick a publisher which publishing company is the best

Podcast reviews

Read Self Publishing and Book Marketing for Authors, Coaches, Speakers with Profitable Publishing® podcast reviews

5 out of 5
7 reviews
★★★★★
Soldoutmike EWTS 2026/02/10
Practical and Engaging
It feels like Ashley is giving me coaching with every episode! I love that she leads with humility and her expertise shines through! I have already ...
★★★★★
Baker Extraordinaire II 2026/02/08
Great resource
I’m so happy I found Ashley’s podcast! I’m a hopeful future author and every episode has been so helpful. Thank you, Ashley for giving us such helpful...
★★★★★
Twaneika 2026/02/01
Twaneika
I find Ashley’s show valuable! I absolutely love the way she breaks things down! Do not hesitate to tune in and subscribe!
★★★★★
Fo Alexander 2026/01/24
Very Informative
This is a one of a kind podcast! Such a great resource for authors and future authors!
★★★★★
Juanita Woodson 2026/01/07
When Publishing Aligns With Purpose
As a coach who walks alongside mothers as they step into their purpose through storytelling and anthology projects, this episode really hit home for m...
★★★★★
@kimstewinspired 2026/01/07
Your book is just the start!
So thrilled for this new show. Ashley is incredible at coaching authors to make money from their books. Run don’t walk to subscribe. 🥳🙌🏼
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