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In this episode of The Drive, Craig Harvey and Evan Proach break down AIM, the framework Evan built on the idea that your time is like the bullets in an old Civil War rifle. You only get a few shots, so your aim better be right. AIM stands for Agent, Identify, and Maximize, and it walks through why you need to master your own craft before you can ever expect to lead somebody else, how to spot the right people to build with, and what it takes to develop those leaders into managers who can carry the weight. Craig and Evan get into real territory here, drawing on their own experiences in the insurance business and the sports world to explain why so many people fail at leadership. They talk about coaches who actually played the game versus ones who didn't, why being a top producer doesn't automatically make you a good trainer, and how leaning in until you get invited in is still the best way to rise. They also break down SWOT conversations, the importance of knowing your managers' weaknesses, and why most people waste the very time they claim they don't have enough of. If you are trying to grow in sales, build a team, or just figure out where to point your focus, this conversation is for you. Hit that like button if this episode brought you value and subscribe to the channel so you never miss an episode of The Drive.

What actually makes someone say yes? In this episode, we sit down with Alex King Kong Cromie to unpack the psychology behind why people buy, what triggers decisions, and how understanding human behavior can transform the way you sell. Alex has been part of over 10,000 sales presentations and distilled everything he learned into 8 practical tips for closing: Diagnose the need early on so you're helping the client figure something out instead of just pitching at themBecome the expert instead of staying an amateur, because clients are looking for a professional who commands authorityAvoid green lighting, which means sticking to your script instead of trying to cowboy close on charisma aloneDisarm the bomb before it explodes, or pre-handle objections before the client ever brings them upRemember that people hate to be sold but they love to buy, so be an assistant buyer rather than a product pusherMake your open shots, meaning don't miss the easy deals that are sitting right in front of youStay allergic to average and refuse to settle once you get a taste of successMaximize your personal potential, because the most dangerous thing in the world is dying with your music still inside youThroughout the conversation, Alex and I go back and forth on real examples from the field, stories about what happens when salespeople go off script, and how a simple shift in your approach can turn a no into a yes. We talk about the white coat effect and why perceived authority matters, how to steal thunder from objections the way Eminem did in 8 Mile, and why distance equals pursuit in both dating and selling. Alex also gets into the difference between people who want success and people who actually need it enough to do the work. Whether you're in insurance, real estate, solar, car sales, or any other industry, these principles apply across the board. If you got value from this episode, hit that subscribe button so you don't miss what's coming next. New episodes drop regularly with guests who bring real insight and real experience. Thanks for listening.

In this episode of The Drive, Craig Harvey breaks down how the most painful moments of your life can become the fuel that pushes you further than you ever thought possible. Drawing from his own experience of being fired just two months before his contract vested, Craig explains how that setback led him to build North American Senior Benefits into a $120 million company. He shares stories from Michael Jordan, Steve Jobs, and his own career to show how revenge, when channeled the right way, can be one of the most powerful motivators for success. Craig lays out a three-part framework for dealing with pain and rejection: leverage it, learn from it, and eventually leave it behind. He talks about how holding onto grudges can actually imprison you, and how the hardest but most liberating step is reaching a point where you can forgive the people who wronged you. He also gets honest about his own divorce and the personal growth that came from taking accountability for his part in the failures along the way. This is a raw, practical conversation about turning hurt into momentum and coming out stronger on the other side.

This episode of The Drive hits on something most people skip over: we overestimate what we can do in 100 days and wildly underestimate what 1,000 days of real focus can build. A thousand days ago things looked completely different in Craig's life. Single, no kids, down in San Miguel de Allende. Today there is a toddler running around the house. If a child can go from nothing to walking and talking in two years, what is the excuse for everyone else? The 1,000-day grind gets broken into checkpoints that actually make sense: 30 days to build the habit, 100 days to make it a season, 365 to sustain it, and 720 before you look up and realize your life is unrecognizable. Five pillars get laid out: finances, family, faith, health, and your head. Nobody is winning in all five. You are crushing one, getting destroyed in another, and coasting through the rest. The takeaway that stays with you is that the pillar you dominate should scare you more than the one killing you, because success gives you cover to ignore what is quietly falling apart. Nothing gets sugarcoated. There is a story about a brother on dialysis at 44, a friend who seemed invincible and took his own life, and a billionaire who lost his dad and said there were no yachts in that hospital room. The whole episode boils down to one thing: you control your next thousand days, and looking back is a waste of whatever time you have left.

Craig is back with Connor Hassoun for round two of the Think Bigger series. They start with the story of Roger Bannister breaking the four-minute mile in 1954 and how runners who trained with him started breaking the same barrier within weeks. That sets up the whole conversation: who you surround yourself with changes what you think is possible. Craig gets personal about his own path, including packing a U-Haul with two kids and moving into his in-laws' basement to chase a career in insurance that everyone told him was a dead end. They talk about the lies people internalize, how the word "believe" literally has "lie" in the middle of it, and three things that shape your trajectory: the way you talk to yourself, where you put your money, and who you keep around you. It wraps with Connor's challenge to the audience: is your vision big enough to require more of you? He closes with a three-step formula he credits for his career: believe you will go further than you can imagine, stay clear on that belief, and start acting on it today.

Craig once asked his business partner Chad for a million dollars to get their company off the ground, and Chad said yes without hesitation. That moment kicks off a wide ranging conversation with Connor Hasson about why so many people, even successful ones, end up thinking smaller than they should. They talk about the three tells that someone has stopped growing: the way they talk about the past instead of the future, where their money actually goes, and whether their circle still challenges them or just agrees with everything they say. There's a real critique of the recruit-everyone playbook that dominates their industry, and why hiring fewer people and training them harder built something more durable. From there the talk turns toward ego and identity, especially the moment a founder has to stop being the best performer in the room and start building people who outperform them. Craig tells a story about a $100 lunch with author John Maxwell that ended with one sentence that stuck with him for years, and there's a genuinely interesting bit about a goldfish that grows two inches in a bowl but over a foot in a lake, used to make a point about how much environment shapes potential. Somewhere in the mix of business talk and a Ted Lasso tangent, they arrive at the idea that letting go, of failures and of past wins alike, is what actually makes room for the next level. Part two picks up where this one leaves off.

Connor Hassoun built his own conference at 23 years old and turned his keynote into FORGE, an acronym for Faith, Obsession, Resilience, Gratitude, and Endurance. On this episode of The Drive, Craig sits down with Connor to unpack that talk piece by piece and dig into what it actually takes to build something from nothing. They cover stories that stick with you: a brother training basketball drills alone in the snow at midnight, the true story behind Lone Survivor, a 1,000 pushup challenge on top of a 14,000 foot mountain, and a conversation with his son that changed how he defines "the greatest day of your life." It's a real conversation about faith, purpose, obsession, and what separates the people who finish from the people who just start. Subscribe to The Drive for more.

Craig Harvey breaks down his P.A.T.H. framework, passion, attitude, teamwork, honor, using stories from raising his son, building a company from scratch, and watching Jack Nicklaus visualize a Masters win before it happened. He gets real about controlling your own attitude instead of blaming everyone else for it, and why the people around you either build you up or quietly drain you dry. Then it gets personal: the story of Alfred Nobel reading his own obituary while still alive, realizing the world saw him as a merchant of death, and rebuilding his entire legacy from there. This episode is about the path you're actually on versus the one you think you're on, and what it takes to close that gap.

Craig Harvey built one of the largest final expense insurance brokerages in the country, and for his 50th birthday, he finally gets grilled about how he did it. His business partner Jordan flips the script and puts him in the hot seat, digging into the trailer parks, the broken bones on the football field, and the week he got fired and had almost nothing left. From there it's a straight line to a company doing nine figures a year, told with zero filter. Harvey doesn't hold back on what it actually took. He breaks down why he'd rather hire someone hungry and broke than someone comfortable, why trust can't be taught no matter how badly you want it, and how he turned public criticism into fuel instead of letting it get in his head. Then it gets real: he talks about the money he made and the family time he can't get back, and what he's actually afraid of after building an empire and surviving every setback along the way. This isn't a polished highlight reel. It's a raw, unfiltered conversation between two guys who've been through it all together, with real talk on leadership, regret, and what it costs to build something this big.

Ever notice how some people have all the talent in the world and still find a way to blow it? This episode gets into why that happens and what separates the ones who actually make it from the ones who keep falling back into the same traps: giving up too soon, screwing up once success brings new temptations, refusing to keep looking up to mentors, and never growing up enough to handle what they've built. Craig Harvey sits down with Evan Proch for a real conversation about what actually worked for them and what almost took them out. They talk mentors who wouldn't let them quit, mistakes that cost them, and the moments that forced them to finally grow up.  If you've got the talent and the know-how but can't seem to break through, this one's for you. It's all about sticking around long enough to actually win.

The advice that sold a million books and launched a thousand motivational posters might also be the worst career advice you ever took to heart. Joseph Campbell famously told people to follow their bliss, but later admitted he got it wrong. People took it to mean chase what's easy and comfortable. What he really meant was find something worth the struggle. That idea becomes "follow your blisters" and it turns into one of the most practical frameworks for business growth you'll hear on The Drive. We cover the four types of business blisters (physical, emotional, psychological, and skill-based), the three ways people mismanage them, and the action plan to turn blisters into calluses. Along the way I share a brutal blister story from playing golf barefoot at Carnoustie, Blair owns up to a six-figure mistake from avoiding confrontation, and we get into the story of Demosthenes, the ancient Athenian orator who trained himself to speak with rocks in his mouth. If you've been avoiding the hard conversations, the hustle, or the skill gaps in your business, this episode gives you a blueprint to lean in and build the calluses that make you the leader people want to follow.

Balance Is B******t | The Drive ft. Max Graham Chasing balance while trying to grow is a losing game, and this episode gets into why. Max Graham has been to 73 countries, all seven continents, and built a serious career in life insurance before 40. Not by doing everything at once, but by going all in during the seasons that called for it and accepting the cost of that. This conversation gets into why chasing balance during a season of growth is quietly killing your results, what it actually costs to build something real, and how to think about sacrifice so it has a finish line instead of just an open tab. If you've been half in and wondering why nothing's moving, this one's worth your time.

What separates people who succeed once from people who stay successful? The answer might be simpler than you think. Craig Harvey sits down with 29-year-old Connor Elzerman, who earned $630,000 last year and is on track to hit his first million, to break down the six habits he tracks every single day to stay at the top of his game. In this episode, they get into why sleep is part of the grind (not a reward for it), how your bank statement reveals your real priorities, why most people are measuring the wrong things entirely, and what it actually takes to build a pipeline that prints. This one's packed with real talk, real numbers, and a framework you can start using today. Topics covered: Sleep and exercise as performance toolsNumerical tracking vs. chasing resultsFinancial deposits and what they revealHow to coach someone whose goals don't match their habitsBuilding a recruiting pipeline that compounds over timeWant more? Subscribe and leave a comment letting us know which of the six keys hit hardest for you.

Welcome back to The Drive. This episode is a little different. I recently gave this talk at a convention in Mexico and got so many comments on it that I had to bring it here. It's about something most driven people never slow down long enough to think about: the relationship between where you are and where you're trying to go. We're all chasing a "there." A bigger income, a nicer house, a better version of ourselves. And I'm not telling you to stop chasing it. But what I've learned after building the dream home, growing the car collection, and hitting goals I once thought were impossible, is that there has a funny way of turning into here. You arrive, look around, and it's still you. Same voids, same restlessness, just a different zip code. What I wish someone had told me earlier is that who you're becoming along the way matters more than the destination itself. Because there comes fast, and if you haven't put in the work here, you'll visit it but you won't own it. This episode is about learning to appreciate where you are, preparing for where you're going, and understanding that your here is trying to teach you something you'll need once you get there.

Most salespeople wait for objections to show up before they try to handle them. King Kong Cromie says that's already too late. In this episode, Alex Cromie breaks down the King Kong Closing Table, a four-pillar framework built from years of studying his own wins and losses in the field. The idea is straightforward: a table needs four legs to stand. Pull one out and the whole thing falls. The same goes for your close. The four pillars are Value, Urgency, Likability, and Trust. Cromie walks through each one, what they look like in a real conversation, how to know when you have them and when you don't, and how to use the framework as a diagnostic tool before you ever attempt to close. If "that's too expensive" or "let me think about it" keeps coming up at the end of your presentations, this episode will tell you exactly which leg is missing. We also get into how to stack value so the price always looks small, why likability and trust are not the same thing, and how to create urgency without feeling pushy. Cromie closes with a rapid-fire round of principles that have shaped his career, including "care more, close more," "learn more, earn more," and "be a savage, never accept average." Practical, honest, and straight from someone who has been in the homes and figured out what actually works.