
Advertise on podcast: In Good Space
Rating
5from
This podcast has
46 episodes
Language
EnglishPublisher
Alisa SparksExplicit
No
Date created
2026/02/13
Latest episode
2026/10/13
Average duration
13 min.
Release period
8 days
Description
In Good Space explores the business behind home staging and interior design. Hosted by Alisa Sparks, founder of Linden Creek, the show breaks down what it takes to build a profitable, scalable creative company in the home industry. Episodes cover staging strategy, real estate marketing, pricing, systems, team growth, and franchising, grounded in real-world experience. Homeowners, real estate agents, builders, staging professionals, and entrepreneurs exploring franchise opportunities will gain a clearer understanding of how successful staging and design companies are built.
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Check latest episodes from In Good Space podcast
When A Staged Home Does Not Sell
2026/10/13
We talk through what it means when a staged home sits on the market and the client wants to destage to cut monthly costs. We share practical language for educating sellers on ROI plus the business moves stagers need so one slow listing does not stall growth.
• reasons a staged house can sit beyond 30 to 45 days
• how to respond when clients want to destage
• why an empty home increases buyer objections
• framing staging as ROI rather than furniture
• comparing monthly staging costs to major price cuts
• pricing rental rates so inventory supports growth
• handling inventory that is stuck in long listings
• using inventory management systems to plan ahead
• coaching clients on budget trade-offs by room priority
Love design, but think like a business owner? If you're ready to leave your nine to five and want to do something that's buildable and scalable, check out linden-creek.com/franchise and see if Linden Creek is the right fit for you.
Check out the next episode and hopefully it levels you up. Even just one percent makes a big difference.
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How to Make Smarter Inventory Investments in Your Home Staging Business
2026/09/29
We break down the inventory lessons we learned the hard way, from trend traps to “statement pieces” that barely get used. We share simple tests to protect cash flow, increase ROI, and keep staging furniture working instead of collecting dust in the warehouse.
• buying classic inventory over trendy styles
• learning from the pampas grass overbuy
• using the four-of-five houses versatility test
• choosing accessories that work in multiple rooms
• avoiding custom pieces that rarely fit real homes
• flipping inventory in the fall to make space
• repainting, refreshing, or selling items that no longer work
Love design, but think like a business owner? If you're ready to leave your nine to five and want to do something that's buildable and scalable, check out lindencreek.com/franchise and see if Linden Creek is the right fit for you.
If this up close and personal conversation around the business is interesting to you, check out the next episode because we've got more to share.
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How To Price A Job You Have Never Done
2026/09/22
We share a simple way to price a job you have never done before, starting with a real story of staging a $5 million estate that forced us to rethink scale, inventory, and risk. We talk through building a pricing model you can repeat, plus the client and budget moves that keep interior design projects from drifting into unprofitable chaos.
• using a normal pricing baseline as a starting point
• spotting scale changes that drive real costs
• deciding whether new inventory will pay you back
• saying no when the math does not work
• adding an “I don’t know” buffer
• learning fast even when a bid is imperfect
• understanding why interior design pricing is time heavy
• leaning on community advice while vetting profitability
• having the budget talk early and cutting scope when needed
• earning trust through listening and expectation setting
If you're ready to leave your nine to five and want to do something that's buildable and scalable, check out linden-creek.com/franchise and see if Linden Creek is the right fit for you.
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How To Spot A Viable Home Staging Market
2026/09/15
We share our behind-the-scenes method for deciding whether a city is truly viable for home staging. We walk through the data we trust, the questions we ask on the ground, and how we look for a niche that makes us stand out.
• Building a baseline from Raleigh customer demographics and buying patterns
• Layering that dataset onto a new region to find a strong match
• Evaluating four pillars: household income, single-family home volume, average home value, buyer habits
• Framing staging as ROI and why home value changes the sales conversation
• Validating the numbers through local market research with agents and operators
• Asking direct questions about staging adoption, pain points, and unmet needs
• Studying competitors to differentiate through a clear niche
• Adapting service offerings by market, including Florida’s second-home driven furniture sales
Love design, but think like a business owner? If you're ready to leave your nine to five and want to do something that's buildable and scalable, check out linden-creek.com/franchise and see if Linden Creek is the right fit for you.
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Starting a Business? Have These 2 Conversations With Your Spouse
2026/09/08
We talk through what really changes when one partner wants to start or buy a business and why a supportive spouse can be the difference between burnout and momentum.
We share the two conversations we think every couple needs before going all in: align on the why, then agree on the how.
• the supportive partner as a grounding force and teammate
• why emotional support at home matters even if only one person runs the business
• what it looks like when a spouse is actively involved day to day
• the first must have conversation: defining a shared why beyond money
• the second must have conversation: non negotiables, roles, and a realistic timeline
• adapting when the plan changes while keeping the end goal steady
• why work life balance feels fake and how work life acclimation works
Love design, but think like a business owner? If you're ready to leave your nine to five and want to do something that's buildable and scalable, check out lindencreek.com/franchise and see if Linden Creek is the right fit for you.
If this was helpful and you want to hear more conversations like this, check out the next episode because we love talking about the behind the scenes of business.
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A Week Inside A Home Staging Business From Warehouse To Install
2026/09/01
We break down what a real week in a home staging business looks like, from warehouse prep and heavy lifting to install days and de-staging. We share why the best staging highlights a home’s architecture instead of the decor, and how the job evolves as you grow from doing the work to leading a team.
• Installation days that involve more finishing detail than design time
• Real-world project friction like lockbox issues and waiting on access
• Consultations that define goals, buyer flow, and what spaces matter most
• A staging mindset that spotlights architecture over attention-grabbing accessories
• Planning and inventory pull that can take longer than the install
• De-staging work that includes cleanup after multiple showings
• The reality that home staging is often a logistics business
• The shift from hands-on staging to recruiting and training as you scale
Love design, but think like a business owner? If you're ready to leave your nine to five and want to do something that's buildable and scalable, check out linden-creek.com/franchise and see if Linden Creek is the right fit for you.
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Build A Team That Cares
2026/08/25
We unpack the real gap between building a team that cares and building a team that simply complies, then lay out the three levers we use to protect culture as we grow. We share the hiring questions, mission stories, and hard calls that keep our A players energized and our franchise support strong.
• noticing the difference between motivation and compliance
• breaking culture into selection, mission, and reinforcement
• hiring slow, screening for ethics and work ethic
• using a two-step interview and a team ride-along day
• setting clear 30, 60, and 90 day expectations
• turning routine work into purpose by sharing client impact
• reinforcing standards through group chats and public win-sharing
• addressing misfits fast to protect A players
• staying decisive to build trust in leadership
Love design, but think like a business owner? If you're ready to leave your nine to five and want to do something that's buildable and scalable, check out linden-creek.com/franchise and see if Linden Creek is the right fit for you.
If you've enjoyed this - the behind the scenes of kind of how we operate and the real life behind it - check out another episode.
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Fix These Nine Things Before You List Your House
2026/08/18
We share the nine repairs that actually increase buyer confidence before a home hits the market, based on what we see paying back again and again. We also call out common pre-listing projects that drain budgets without delivering a real return.
• roof inspection and minor roof repairs to prevent buyer panic
• HVAC servicing and clean filters as a cheap, high-impact win
• water stain cleanup so old leaks do not look active
• fresh caulking and clean grout to sharpen kitchens and baths
• tight door hardware and silent hinges to improve first impressions
• quick plumbing fixes like running toilets and dripping faucets
• GFCI outlets in wet areas to reduce inspection issues
• garage door opener functionality that shows up on reports
• touch-up paint in high-traffic zones and on baseboards
• skipping a full kitchen renovation in favor of smarter updates
• avoiding costly secondary bathroom overhauls when cosmetics work
• choosing light landscaping refreshes over a major yard redo
Love design, but think like a business owner? If you're ready to leave your nine to five and want to do something that's buildable and scalable, check out linden-creek.com/franchise and see if Linden Creek is the right fit for you.
If you found this episode helpful, be sure to check out the next one for more listing tips.
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Six Uncomfortable Habits That Build Real Business Growth
2026/08/11
We break down six uncomfortable habits that help us grow a real business, from saying no to good-looking opportunities to tracking the numbers before problems snowball. We also get candid about leadership decisions that never feel fun, like tough conversations, fast people calls, long-term restraint, and asking for feedback that might sting.
• saying no now to protect focus and execution
• resisting shiny object syndrome while still vetting big ideas
• letting the wrong fit go quickly to protect culture and standards
• reviewing P&L and cash flow weekly for faster decisions
• using KPIs and MITs to replace guesswork with data
• having tough conversations fast to keep work and home healthy
• playing the long game through reinvestment and deferred gratification
• asking teams and clients for honest feedback to level up leadership
Love design, but think like a business owner? If you're ready to leave your nine to five and want to do something that's buildable and scalable, check out linden-creek.com/franchise and see if Linden Creek is the right fit for you.
If you found this to be helpful and you want to check out more episodes like this, we've got plenty more conversations on our channel.
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Eight Smart Moves To Prep A Listing For Today’s Buyer
2026/08/04
Selling in 2026 demands a different playbook because buyers, financing, and decision-making habits have changed. We lay out eight practical moves to build trust, tighten your presentation, and reduce the risk of long days on market.
• the buyer pool shifting toward need-based moves rather than a feeding frenzy
• buyers touring on screen first and making snap judgments from curb appeal photos
• AI virtual staging creating scale issues and damaging trust at the showing
• days on market turning into a “what’s wrong?” signal and why day-one pricing matters
• pre-inspections helping sellers get ahead of repairs and increase confidence
• systems and disclosures becoming as important as finishes, including HOA health
• warmer color trends returning while keeping staging broadly appealing
• bringing in a stager before photos to prevent price drops and protect momentum
Love design, but think like a business owner. If you're ready to leave your nine to five and want to do something that's buildable and scalable, check out linden-creek.com/franchise and see if Linden Creek is the right fit for you.
If you enjoyed this episode, continue on to the next one for more staging insights.
Support the show
Three Expensive Staging Business Mistakes And How To Fix Them
2026/07/28
We walk through three staging business mistakes we’ve made ourselves and still see across the industry, then lay out fixes that protect time, profit, and client trust. The big idea is simple: small operational leaks stack up fast, but one focused change this month can reset momentum.
• go-backs as a hidden cost that wrecks schedules, team focus, and agent relationships
• using incentives to build warehouse habits instead of punishing mistakes
• why prices must rise when rent, labor, inflation, and inventory costs rise
• win-rate and margin signals that show when pricing is off
• rental rates as a lever to recoup inventory cost and keep growth funded
• inventory bloat as paid warehouse space that produces zero revenue
• annual usage audits, warehouse sales, and stylist coaching to keep inventory moving
• choosing one problem to tackle now instead of setting vague yearly goals
If you're ready to leave your nine to five and want to do something that's buildable and scalable, check out linden-creek.com/franchise and see if Linden Creek is the right fit for you.
Support the show
Ten Weekend Fixes To Sell Faster
2026/07/21
We share 10 practical, low-cost staging moves sellers can do in a single weekend to improve days on market and strengthen offers. We focus on how buyers actually react during showings so the home feels bigger, cleaner, and easier to say yes to.
• applying the 50% rule to declutter rooms, closets, and cabinets
• keeping packed items out of the garage with off-site storage
• removing personal photos plus religious and political items
• watching what you reveal with diplomas and certifications
• swapping in universal decor like landscapes and mirrors
• deep cleaning details that signal real home care
• neutralizing odors without scented plug-ins
• rearranging furniture for flow, scale, and better MLS photos
• styling bathrooms and bedrooms with a hotel feel
• layering lighting with lamps for warmth
• boosting curb appeal fast with door paint, a new mat, and flowers
• organizing closets by color and neutralizing bold choices
If you're ready to leave your nine to five and want to do something that's buildable and scalable, check out linden-creek.com/franchise and see if Linden Creek is the right fit for you.
If you're looking for more hacks and ways to make your property show better, check out the next video.
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Where To Splurge And Save When Selling Your Home
2026/07/14
We lay out the pre-listing upgrades that actually change what buyers feel in the first few seconds, plus the common “nice to have” spends that don’t move offers. We share a simple splurge-or-save list across lighting, curb appeal, kitchens, bathrooms, flooring, paint, and soft goods so sellers stop overspending in the wrong places.
• prioritizing foyer, dining, and kitchen light fixtures for immediate impact
• saving with simple lighting in hallways and secondary spaces
• boosting curb appeal with a painted front door and solid hardware
• saving on doormats, address numbers, and conservative landscaping
• treating the kitchen as the money room with quartz and upgraded cabinet hardware
• avoiding a full kitchen gut by painting existing cabinets
• focusing on the primary bathroom and cleaning grout lines with grout pens
• saving on secondary bathrooms because the decision is often made downstairs
• refinishing hardwoods for a clean, updated look
• using LVP strategically while keeping flooring consistent
• splurging on quality paint and refreshing trim and ceilings
• keeping paint colors simple with universal neutrals
• making windows look larger with high, wide curtain placement
• sizing rugs correctly to make rooms feel finished
• creating a hotel bed look with layers and a fuller duvet
If you're ready to leave your nine to five and want to do something that's buildable and scalable, check out linden-creek.com/franchise and see if Linden Creek is the right fit for you.
If you did, check out the next episode for more staging tips!
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How To Integrate Business With Family And Faith
2026/07/07
We stop chasing “balance” and start building a beautiful life where business supports what matters most. We share how family, health, faith, and a strong team create real flexibility, plus the boundaries that keep our minds and marriage steady.
• building a life first and integrating business into it
• prioritizing family experiences, travel, and making memories
• treating health as a longevity strategy, including quarterly bloodwork and habit competition
• letting faith shape leadership through grace, compassion, and service
• embracing business and personal life overlap while still naming limits
• the real-world test of flexibility during our son’s serious surgery and recovery
• designing boundaries that match personality differences, including Sundays off and Saturday processing
• redefining unplugging, from quiet time to problem-solving rituals
If this was impactful to you in some way, if this made your life even a little bit better, please share this with somebody else that you think could learn and grow from this as well.
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Choosing Between A Franchise And Building Your Own Business
2026/06/30
We unpack the real tradeoffs between buying into a franchise and building an independent business from scratch, without pretending one path is “the answer.” We share the hidden setup work, the cost of early mistakes, and the mindset shifts that matter most when you want to scale.
• the franchise vs independent decision coming down to personal wiring and values
• startup setup realities like LLCs, websites, email, inventory, and warehouse efficiency
• the “tuition tax” of early mistakes, including a painful SEO vendor story
• creative control in the real world, including what happens once you hire a team
• vendor relationships, wholesale access, and how buying power changes margins
• support as an accelerant, from coaching to emergency problem solving
• brand recognition, marketing collateral, and getting those first key clients
• scalability through metrics, projections, systems, roles, onboarding, and KPIs
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