Advertise on podcast: The Gym Member Machine Podcast

I just got back from a business event in Mexico where multiple people on stage were doing over a million dollars a month. The most "broke" person up there was at about $800K a month. Kyle and I break down the 7 lessons from those 8-figure owners that apply to your gym right now, from the 10-more-members test that tells you exactly what to fix first, to why one guy fired his whole team, to the shotgun clause every gym partnership should know about. Claim a (yes, actually) free 30-day trial with GMM hereFREE Gym Growth Audit 👉 Plug in your gym's numbers and find your growth ceiling. See if you're on pace to hit your member goal (or exactly what's capping you) in 5 minutes or less.Instagram: @gymmembermachine— ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here’s what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call. Either way, we're rooting for ya 💪 TIMESTAMPS 0:00 I went to Mexico and felt like a minnow 0:51 The kid who can't legally drink here (and does $1M a month) 1:43 Our live event is back: San Antonio, January 2027 5:16 Lesson 1: Could you handle 10 more members this month? 7:52 If your close rate isn't 66%+, start there 9:40 Lesson 2: The best person writes the system 11:46 How to SOP anything fast (Loom + AI) 15:33 Lesson 3: He fired everybody (stallions, workhorses, donkeys) 18:45 Lesson 4: Contracts are for the bad times 19:36 The shotgun clause, explained 22:45 Lesson 5: Think in units before you invest 23:58 The #1 lever on your net worth is your main business 25:22 What your gym is actually worth (hint: profit, not revenue) 27:16 Lesson 6: Post the wins, even the tiny ones 29:06 Lesson 7: The skill/will grid for grading your team 31:50 Come hang with us in San Antonio

If you're the only person selling memberships at your gym, you've got a ceiling on your growth and a one-way ticket to burnout. This episode breaks down exactly how to hire, compensate, train, and coach a gym salesperson so your revenue doesn't stop the second you step away. Whether you're running personal training, small-group, or a multi-location operation, this is the playbook you need. Claim a (yes, actually) free 30-day trial with GMM here FREE Gym Growth Audit 👉 Plug in your gym's numbers and find your growth ceiling. See if you're on pace to hit your member goal (or exactly what's capping you) in 5 minutes or less. Instagram: @gymmembermachine ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here's what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call. Either way, we're rooting for ya 💪 Timestamps 0:00 - Why You Can't Be the Only Rainmaker 4:25 - The First Time Someone Else Closed for Me 6:55 - 4 Reasons You Need a Sales Bench NOW 9:04 - Sales Role Definitions: Booking vs. Closing 11:18 - 3 Gym Sales Models That Actually Work 12:38 - How to Structure Sales Compensation 15:56 - The Hiring Process: Where to Start 17:37 - The 4 C's: What to Screen Every Candidate For 21:00 - Video Applications: The Vibe Check Filter 22:37 - The Trial Role Play That Exposes Everything 26:13 - Screening for Competitiveness and Grit 28:41 - Screening for Care: The Hardest One to Fake 30:42 - Internal Promotions: The Hidden Trap 32:57 - Sneaky Hiring Tips They Don't Teach in HR 34:57 - Scare Them Away Before You Hire Them 36:07 - Onboarding: Async Libraries and Game Film 38:20 - Training Structure: Orchids Not Succulents 40:25 - Weekly Sales Meeting Blueprint 41:50 - Role Play Done Right: Keeler's Framework 47:48 - Objection Coaching: What to Look For 49:43 - Free Hiring Script and Sales Toolkit

If your gym sessions aren't delivering a great experience, no marketing budget in the world is going to fix your retention or referrals. This episode breaks down the exact CCOS framework (Confidence, Care, Organization, Scaling), the 10-second rule, and the seven-touches system that turn every session into the kind of product members actually pay for month after month. Works for CrossFit, small group, semi-private, boot camp, one-on-one, whatever you're running. Claim a (yes, actually) free 30-day trial with GMM here FREE Gym Growth Audit 👉 Plug in your gym's numbers and find your growth ceiling. See if you're on pace to hit your member goal (or exactly what's capping you) in 5 minutes or less. Instagram: @gymmembermachine ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here's what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call. Either way, we're rooting for ya 💪 Timestamps 0:00 - Why Your Sessions Are Your Real Marketing 1:07 - Methodology Matters Less Than You Think 2:15 - Principle 1: The Curtain Goes Up, You're On Stage 3:39 - Introducing the CCOS Framework 4:17 - First C: Confidence (Fake It Till You Make It) 6:19 - Second C: Care (Nobody Cares What You Know) 10:04 - The O: Organization and Preparation 11:23 - The S: Scaling for Any Client Who Walks In 13:52 - The 10-Second Rule for Coaching Sessions 19:44 - The 7 Touches System 20:08 - Touch 1: Greet by Name the Second They Walk In 21:31 - The Post-Session Fist Bump and Micro Win 23:06 - Individual Cues vs. Shouting at the Room 27:16 - Notes and Handoffs: Consistency Across Coaches 32:19 - Warm-Up Name Games and Building Real Rapport 35:09 - Give Your Clients Dessert 36:45 - Under-Indexing on Fun Is Killing Your Retention 39:42 - Putting the Bow on CCOS

If you're a gym owner wrestling with gym pricing, bad hires, burnout, or whether to raise membership rates on current members, this episode goes deep on all of it without the sugar-coating. We break down real profit margins by stage, how to actually pay yourself, and a step-by-step playbook for raising gym prices without torching your community. Claim a (yes, actually) free 30-day trial with GMM here FREE Gym Growth Audit 👉 Plug in your gym's numbers and find your growth ceiling. See if you're on pace to hit your member goal (or exactly what's capping you) in 5 minutes or less. Instagram: @gymmembermachine ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here's what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call. Either way, we're rooting for ya 💪 Timestamps 0:00 - Questions Gym Owners Are Too Scared to Ask 1:29 - How Much Can a Gym Owner Actually Make? 4:04 - The 4 Stages of Fitness Business Freedom 9:02 - Buying Back Your Time Costs You Margin 12:56 - The 20-30% Profit Margin Target 14:41 - How to Pay Yourself as a Gym Owner 19:51 - Cash Reserves: How Much to Keep on Hand 22:52 - You Hired a Friend and It's Going Sideways 25:07 - The Crucial Conversation Framework 33:33 - Burned Out After 10+ Years in the Gym 35:34 - Fuel for Growth When You're Broke and Beat 43:48 - Founding Member Rates Are Killing Your Margins 45:20 - Raising Prices on New Members: Total No-Brainer 49:57 - The Red Yellow Green Playbook for Price Raises 52:26 - Build Annual Increases Into Every Agreement

Max Waldron opened Performance Hub in Melbourne three weeks before COVID locked the city down for 18 months, grew membership anyway, survived a messy business partnership, and scaled from $11K to nearly $60K a month with a teency bit of help from his gym's marketing agency - Gym Member Machine. This episode is a raw, tactical look at gym sales, gym marketing, gym partnerships, and the mindset that actually separates small-group and semi-private gym owners who make it from those who don't. Claim a (yes, actually) free 30-day trial with GMM here FREE Gym Growth Audit 👉 Plug in your gym's numbers and find your growth ceiling. See if you're on pace to hit your member goal (or exactly what's capping you) in 5 minutes or less. Instagram: @gymmembermachine ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here's what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call. Either way, we're rooting for ya 💪 Timestamps 0:00 - Meet Max: Melbourne's P-Hub Origin Story 2:19 - Worst Time to Open a Gym Ever 3:12 - The Pro Sports Career That Got Him Started 6:39 - Running His Own Gym Inside Someone Else's 9:39 - COVID Hits: 18 Months Locked Down 14:06 - Small Gym Advantage: Move Fast or Die 17:51 - Show Up Positive When Everything Sucks 23:03 - Swallowing Pride and Asking for Help 26:02 - From $11K to $30K: The Real Story About the First Jump 30:28 - Rehearsing Sales Scripts in the Bathroom Mirror 37:48 - The Business Partner Disaster 43:16 - Do Your Business Prenup Before You Need It 44:50 - Confront the Brutal Facts Before They Explode 55:55 - Passive Growth Is a Myth 59:00 - Cover Expenses First, Everything Else Second 1:01:28 - Working on the Right Thing vs. Working Hard 1:11:27 - Define the Role Before You Hire the Person 1:17:20 - Stop Overthinking and Just Do It Sooner 1:20:24 - Back Yourself: Final Word for Gym Owners

What actually happens on a GMM sales call? We walk you through the whole thing: how we audit your gym before we even say hello, what data we're digging into (leads, show rate, churn, lifetime value), and exactly when we'll tell you that you don't need us yet. If you've been burned by high-pressure gym marketing agencies, this one's worth your time. Claim a (yes, actually) free 30-day trial with GMM here FREE Gym Growth Audit 👉 Plug in your gym's numbers and find your growth ceiling. See if you're on pace to hit your member goal (or exactly what's capping you) in 5 minutes or less. Instagram: @gymmembermachine ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here's what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call. Either way, we're rooting for ya 💪 Timestamps 0:00 - The 'High-Pressure' Sales Call Myth 1:16 - What Kyle Does Before You Even Show Up 2:50 - Why We Coach First and Sell Second 4:15 - Churn Is Our #1 KPI (Here's Why) 5:39 - The Long Game: Retention Over Quick Closes 7:29 - No Contracts, No BS: How We're Built 8:38 - The Data We Actually Need From You 9:55 - Crazy Goals and Reality Checks 11:42 - When We Won't Make You an Offer 14:56 - The White Belt Mentality We Require 16:02 - Capacity and Budget: Are You Actually Ready? 17:16 - No Fake Deadlines, No Expiring Discounts 18:53 - Objection Overcomes? We Barely Use Them 22:10 - The Basement Trainer We Coached for Free 24:29 - Free Gym Growth Audit in the Show Notes

We ranked 10 gym marketing tactics from S tier to F tier based on what's actually working across 350+ gyms right now. Meta ads, SEO, referrals, Google Ads, SMS, direct mail, local partnerships and more all get a honest grade so you know exactly where to put your time and money to grow your gym membership. Claim a (yes, actually) free 30-day trial with GMM here FREE Profitable Gym Pricing Worksheet 👉 Plug in your gym's numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less. Instagram: @gymmembermachine ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here's what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call. Either way, we're rooting for ya 💪 Timestamps 0:00 - Why We're Ranking Gym Marketing Tactics 1:00 - Meta Ads: Still King or Overhyped? 5:35 - Organic Social: Role Player, Not the Star 10:20 - SEO and Google Business Profile 18:10 - Email Marketing: B or C Tier? 22:17 - SMS: Non-Negotiable for Lead Follow-Up 24:10 - Sponsorships: Basically a Donation 25:26 - Networking Groups: Hard Pass 26:43 - Referrals: S Tier Leads, Can't Scale Them 27:51 - Google Ads: Second Fiddle to Meta 29:16 - Direct Mail: Only If You Like Burning Cash 29:49 - Local Partnerships: Be a Buyer First

If your gym is stuck, the problem probably isn't your market, your leads, or the time of year. This episode breaks down the three patterns that keep losing gym owners losing. Real client stories from real gyms, plus a framework you can actually apply to your gym business today. Claim a (yes, actually) free 30-day trial with GMM here FREE Profitable Gym Pricing Worksheet 👉 Plug in your gym's numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less. Instagram: @gymmembermachine ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here's what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call. Either way, we're rooting for ya 💪 Timestamps Timestamps 0:00 - Why Losing Gyms Lose: The Pattern 0:40 - Ego: The Thing That Built You, Kills You 2:05 - White Belt Mentality and Coachability 4:42 - Ego in Action: Cam, James, Chris 9:41 - Dropping Ego Isn't Just Great for Gym Sales 13:26 - External Locus of Control Explained 16:44 - "It's Just My Market" 18:27 - Jerrett and Bryan: Challenge Accepted 21:51 - You Find What You're Looking For 24:37 - Changeaholics: Distraction Over Real Problems 27:50 - This Killed More Gyms Than C0VID ever could 31:59 - Commit to the Play and Run It 33:42 - Tried Every Agency? Uh oh 39:26 - Wrap: What Winning Gyms Actually Do

Two Disney movies hold the keys to gym business growth, and yes, I'm dead serious. This episode breaks down the 'next right thing' mindset for overwhelmed gym owners and the art of letting go, delegating your marketing, getting off the floor, and firing yourself from the jobs that are capping your growth and keeping you stuck doing things you hate. Claim a (yes, actually) free 30-day trial with GMM here FREE Profitable Gym Pricing Worksheet 👉 Plug in your gym's numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less. Instagram: @gymmembermachine ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here's what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call. Either way, we're rooting for ya 💪 Timestamps 0:00 - Two Business Docs Every Gym Owner Needs 1:04 - Super secret philosophy #1: the next right thing 2:36 - When Overwhelm Hits, Here's Your Move 3:55 - Super secret philosophy #2: letting go 4:30 - Delegation: Fire the Founder 5:15 - Why letting go matters 7:08 - Real what examples of how this works

Your gym's logo isn't bringing in members, and this episode makes the case hard and fast. We break down why brand reputation in your local community beats any franchise name, slogan, or polished logo, and what actually builds the trust that fills your gym. If you're spending money on branding before you've earned a local reputation, you need to hear this. Claim a (yes, actually) free 30-day trial with GMM here FREE Profitable Gym Pricing Worksheet 👉 Plug in your gym's numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less. Instagram: @gymmembermachine ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here's what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call. Either way, we're rooting for ya 💪 Timestamps 0:00 - Hot Take: Your Brand Means Nothing 0:43 - Franchise Brands Still Have to Grind Locally 2:23 - Orange Theory's $50K Presale Wake-Up Call 3:16 - When Local Reputation Finally Does the Work 5:37 - Reputation vs. Brand: The Real Difference 6:39 - Roasting an Ugly Logo That Prints Money 7:49 - The Critical Event That Actually Builds Trust 9:50 - The Split Test Nobody Had to Run 11:10 - Direct Response Marketing + Community + Great Work = Brand

If your gym is bleeding members or cash and you keep avoiding the numbers, this episode is your wake-up call. G.R. and Kyle break down exactly what data losing gyms ignore, how a broken pricing model quietly kills a business, and what winning gym owners actually do when the brutal facts show up on their doorstep. Claim a (yes, actually) free 30-day trial with GMM here FREE Profitable Gym Pricing Worksheet 👉 Plug in your gym's numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less. Instagram: @gymmembermachine ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here's what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call. Either way, we're rooting for ya 💪 Timestamps 0:00 - Meet Kyle: 4 Years Inside 350+ Gyms 2:02 - What Losing Gyms Refuse to Look At 4:15 - The Data Every Gym Owner Must Track 6:27 - Data Drives Decisions, Not Feelings 10:02 - Busy Work vs. Fixing the Real Bottleneck 12:13 - Real Story: Pricing Model That Nearly Killed a Gym 15:13 - The sometimes uncomfortable truth about raising prices 17:14 - Why a Coaching Community Beats Going It Alone 18:41 - Poor Employees Are a Cancer, Not a Quirk 20:35 - The Crucial Conversation You Keep Avoiding 21:30 - Be a Brutal Facts Detective 24:09 - Scorecards, KPIs, and Killing the Emotion

Tough conversations with gym clients and staff don't have to blow up in your face if you've got the right framework. This episode breaks down a three-step method for handling any difficult conversation in your gym, whether it's a client causing a liability issue or a trainer who keeps showing up late, so you get the outcome you actually want without torching the relationship. Claim a (yes, actually) free 30-day trial with GMM here FREE Profitable Gym Pricing Worksheet 👉 Plug in your gym's numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less. Instagram: @gymmembermachine ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here's what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call. Either way, we're rooting for ya 💪 Timestamps 0:00 - Everyone says to do it, no one teaches you how 0:15 - The Crucial Conversation Method 0:26 - The 3 Steps at a Glance 0:55 - Step 1: Open the Ear (Common Ground First) 1:13 - The Chipped Tooth Client Story 2:37 - Finding the Highest Common Denominator 4:15 - Step 2: Just the facts 6:00 - Step 3: Open the Door > State Your Wants 7:01 - These Cards Are Limited and Make People Leave 7:42 - Two Paths After You Open the Door 9:52 - Team Member Example: Late Trainer 11:55 - When to Skip the Door and Go Straight to Wants 12:35 - How to Run a PIP That Actually Works

The Contrasting A/B Offer is the exact gym price-sheet structure we use to get more members signing up and paying full price on day one, without discounts, bait-and-switch challenges, or chasing people down for a second-sale conversation. If you run a small-group or personal training gym and you're tired of swapping your offer every month, here's the pricing and sales framework to steal (and how to present it on a sales call, word for word). Claim a (yes, actually) free 30-day trial with GMM here FREE Profitable Gym Pricing Worksheet 👉 Plug in your gym's numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less. Instagram: @gymmembermachine ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here's what that actually means: • Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call. Either way, we're rooting for ya 💪 Timestamps 0:00 - Our Most Profitable Offer Ever 0:11 - Why This Offer Prints Cash for Years 0:33 - The "New Offer Every Month" Agency Scam 1:40 - The A/B/C Price Sheet, Drawn Out 2:21 - Option A: The 6-Week Program, Priced 7-10X 3:21 - Bonuses That Cost You Next to Nothing 5:29 - The Free Nutrition Guide I'd Steal 6:42 - Option B: The Membership (Bill It Weekly) 7:41 - Get Aggressive With Member Bonuses 8:47 - Option C: The $10K Anchor Nobody Buys 11:11 - How to Present It Without the Overwhelm 12:22 - The Exact Close, Word for Word 13:00 - Sell More Cash or More MRR? Your Call 14:08 - Price Yourself Right (Free Masterclass) #GymOwner #GymMarketing #GymBusiness #GymPricing #GymSales #SmallGroupTraining #PersonalTrainingBusiness #FitnessBusiness #GymMemberships #GymMemberMachine

Claim a (yes, actually) free 30-day trial with GMM hereFREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Instagram: @gymmembermachine— ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here’s what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call. Either way, we're rooting for ya 💪 Timestamps 0:00 - All money isn't good money 0:34 - Ground rules: What to do when you've done wrong 2:06 - The Angry Boat 3:38 - How to take a client from A**hole to Advocate 4:46 - How to make bad feedback a gift to your gym 5:45 - The "silent sufferers" in your gym 7:37 - The 3-Part A**hole Test 9:25 - "Handsome Max's" story 11:31 - When it's time to fire a client 13:31 - The extreme reach conversation for saving a grumpy client 14:42 - How to fire a client and stay classy 16:36 - Hidden benefits [morale & churn] 19:21 - The #1 way to avoid headache clients

Claim a (yes, actually) free 30-day trial with GMM here: https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=freetrial&htrafficsource=youtube FREE Profitable Gym Pricing Worksheet: https://join.gymmembermachine.com/podcast-pricing-sheet?el=shownotes&htrafficsource=youtube ⬆️ Plug in your gym's numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less. Follow us on Instagram: https://www.instagram.com/gymmembermachine ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here's what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here: https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=freetrial&htrafficsource=youtube 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call. Either way, we're rooting for ya 💪 Timestamps 0:25 - How to target gym clients over 40 3:41 - Speak Their Language, Not Yours 6:02 - Is Retargeting Worth It Anymore? 8:09 - What Kinds of Gym Ads Are Converting Right Now 11:05 - Video vs. Images: The Real Trade-Offs 14:16 - Why Clicks Aren't Turning Into Leads 17:42 - Why Your Leads Suck 25:54 - What to Actually Say in Your Ads 33:17 - Which Offers Win: Free Trial, Challenge, or "AB" 34:48 - Standing Out When Every Gym Looks the Same 37:49 - Should You Put Price in Your Ads? 41:32 - How Often to Refresh Your Creative 43:08 - When & How to Scale Your Ad Spend 47:52 - How to Know If an Ad Is Actually Winning 48:43 - What to Do When Performance Drops 49:56 - How Many Ads to Run at Once 51:27 - One Offer or Multiple? 52:39 - How Often to Launch New Campaigns 56:53 - Better Ads or Broken Business? #gymmembermachine #gmm #gymmarketing #growyourgym