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The DM Sales Gal: Close Sales in DMs with Instagram Stories, Lead Generation & High-Ticket Sales Strategies

Advertise on podcast: The DM Sales Gal: Close Sales in DMs with Instagram Stories, Lead Generation & High-Ticket Sales Strategies

Rating
★★★★★
5
from
1 reviews
This podcast has
27 episodes
Language
English
Explicit
No
Date created
2026/04/01
Latest episode
2026/10/07
Average duration
38 min.
Release period
9 days

Description

If your Instagram stories aren't converting followers into high ticket clients and your DMs are full of leads that are going nowhere  this podcast is about to change that. This podcast for high ticket coaches, founders, and service providers who are DONE playing small and ready to close deals like the CEO they are. Welcome to the DM Sales Gal, I'm Alyssa, your chief sales gal. I've spent 11 years in business running a done-for-you Instagram lead generation and management agency  and I'm here to hand you the exact strategies that turn your Instagram stories into a $16K/month lead machine. Each week we're getting into the juicy stuff: Using Instagram stories to attract hot, ready-to-buy leadsClosing high ticket sales straight from the DMsConverting Instagram followers into paying clientsLead generation strategies for coaches and service providersHigh ticket sales techniques that actually workIf you're already making $15K months, but your Instagram leads aren't converting the way they should,  pull up a seat, friend. It's time to turn your stories into sales. Want to be pulled into my world?  👉 Come hang with me on Instagram: @alyssalmoorhead “DM me the word SALES GAL ” to talk about your sales strategy or let me know you came from the podcast! 🌐 Ready to work together? Head to: www.alyssamoorhead.com

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Check latest episodes from The DM Sales Gal: Close Sales in DMs with Instagram Stories, Lead Generation & High-Ticket Sales Strategies podcast


How to Use Data (Yes, Math!) to Increase Your Sales Conversion Rate | Ep 26
2026/10/07
Your funnel might be getting people in the door… but is it actually helping you close the sale? 👀 In this episode of The DM Sales Gal, I’m talking all things sales conversion, high-ticket sales, lead generation, funnels, and case studies with Danielle Klem, a conversion rate optimization expert who helps businesses turn their funnels and launches into something that actually does the selling. We’re getting into the numbers, the data, AND the stuff your audience isn’t explicitly telling you — because your people are leaving clues everywhere. 👀 We talk about: Why more followers and email subscribers does NOT automatically mean more qualified leadsHow to know whether your funnel is actually convertingWhy you should plan your launches 6–8 weeks ahead instead of panic-launching two weeks beforeThe underrated data hiding inside heat maps, page recordings, FAQs, and average page session timeHow to use your sales event Q&A to create content that answers your buyers’ actual final questionsWhy your “quiet” audience might still be giving you tons of informationHow to create case studies that actually sell instead of posting another “OMG she’s amazing!” testimonial screenshotWhy your case studies need the before, during AND afterHow to use your clients’ exact language to improve your sales pages, emails, and contentWhy you should stop assuming every case study needs a giant revenue numberAnd how to turn your lead magnet into a sales-priming tool instead of just collecting another pile of email addressesPlus, Danielle shares some seriously good conversion-rate optimization tips that you can start using TODAY — including one thing you should install on your website immediately if you want to understand what people are actually doing on your pages. If you’re trying to make your sales conversion more predictable, improve your lead generation, or sell a high-ticket offer without throwing more content, more offers, and more random funnel pages at the wall… this episode is for you. Find Danielle: Follow Danielle Klemm on InstagramJoin the Proof That Pays Off Waitlist Take her Free Quiz (Freebie to Buyer Gap): This podcast was produced by Your Girl Media.  Follow on Instagram: @yourgirlmedia Want to be pulled into my world?  👉 Come hang with me on Instagram: @alyssalmoorhead  💸 Curious for more? Head to: www.alyssamoorhead.com ☎️ Want to book a Sales Call? Book HERE Check out the 5-Step DM Sales to $20K+ Months Masterclass Deck Join My Email List + Get the Free Lead Tracker Ready for $9K in sales straight from the DMs? Join my email list and you'll get: Invites to free networking callsUpcoming sales masterclassesA free Lead Tracker templateBehind-the-scenes updates from The DM Sales Gal podcastWeekly lead generation and DM sales strategies that actually work👉 Sign up HERE
Your Testimonials are Mid: THESE Case Studies Get You More Clients | Ep 25
2026/09/30
💸 Ready for $36k days straight from your Instagram DM's?  Hate to tell you but, your testimonials aren’t enough.  Today, I’m talking with client experience systems strategist Colie James about how to turn your client results into actual case studies that help you close more sales, get more clients, and make your marketing do more of the heavy lifting. And yes, we talk about the juicy numbers. But we also talk about the context behind them — because “my client made $30K” means absolutely nothing if you leave out the fact that she already had leads, a $6K offer, a launch strategy, and a massive audience. Context matters. In this episode, we’re talking about: Why a client testimonial is NOT the same thing as a case studyThe storytelling arc you need to turn client results into compelling proofWhy you should be collecting case study information during the client journey — not just at the endHow “in progress” case studies can actually be some of your best marketingThe specific data you should be collecting from your clientsWhy you need to know exactly what your offer is supposed to do BEFORE you know what data to collectHow to uncover unexpected results your clients are gettingWhy confidence, time saved, pricing increases, referrals, and retention can be just as valuable as revenue numbersHow to use case studies in your DM sales and sales callsWhy your prospects need to see someone like THEM in your case studiesHow identity-led case studies help potential clients see themselves getting the resultWhy context is everything when you're using client revenue as proofHow better client experience systems can create better proof, better referrals, and more repeat businessAnd how Colie is building a tool called Proof to help you actually organize and find all of this client data when you need itFollow Colie James: 👉Follow her on Instagram: @coliejames 👉Check our her tools and services This podcast was produced by Your Girl Media.  Follow on Instagram: @yourgirlmedia Want to be pulled into my world?  👉 Come hang with me on Instagram: @alyssalmoorhead  💸 Curious for more? Head to: www.alyssamoorhead.com ☎️ Want to book a Sales Call? Book HERE Check out the 5-Step DM Sales to $20K+ Months Masterclass Deck Join My Email List + Get the Free Lead Tracker Ready for $9K in sales straight from the DMs? Join my email list and you'll get: Invites to free networking callsUpcoming sales masterclassesA free Lead Tracker templateBehind-the-scenes updates from The DM Sales Gal podcastWeekly lead generation and DM sales strategies that actually work👉 Sign up HERE
How My Lead Gen Client Made $30K With ONLY 300 Followers | Ep 24
2026/09/23
🔥 Sign Up For My FREE Lead Tracker  Think you need more followers to make more high-ticket sales? Think again. One of my clients had less than 300 Instagram followers and made $30K in five weeks — nearly twice the sales of a client with 200K followers. In this episode, I’m breaking down why Instagram DM sales matter more than follower count and how to turn the audience and leads you already have into paying clients. We’re talking about: How to use Instagram DMs to close more salesWhy more followers don’t automatically mean more high-ticket clientsThe sales math you need to hit your revenue goalsHow to turn existing followers and email subscribers into leadsWhy your lead tracker is essential for consistent salesHow to follow up with warm leads without being annoyingWhy marketing and sales need to work togetherIf you want to get more clients, make more high-ticket sales, and convert more of the leads you already have, this episode is for you. 👉 Sign up for our Sales on Repeat Challenge Starting Sept 28th: Sign up HERE  This podcast was produced by Your Girl Media.  Follow on Instagram: @yourgirlmedia Want to be pulled into my world?  👉 Come hang with me on Instagram: @alyssalmoorhead  💸 Curious for more? Head to: www.alyssamoorhead.com ☎️ Want to book a Sales Call? Book HERE Check out the 5-Step DM Sales to $20K+ Months Masterclass Deck Join My Email List + Get the Free Lead Tracker Ready for $9K in sales straight from the DMs? Join my email list and you'll get: Invites to free networking callsUpcoming sales masterclassesA free Lead Tracker templateBehind-the-scenes updates from The DM Sales Gal podcastWeekly lead generation and DM sales strategies that actually work👉 Sign up HERE
6 MAJOR Sales Mistakes Keeping You From Closing More Sales in the DM's | Ep 23
2026/09/16
👉 Sign Up For My FREE Lead Tracker   I'm breaking down 6  sales f**k-ups that could be keeping you from closing 1–2+ high-ticket sales every single week — especially if you're relying on Instagram DMs for lead generation. And yes, I'm calling out some of the absolute nonsense I keep seeing online about what actually makes sales. We're talking about what really matters when you want to get more clients, close more sales, and make your DMs actually convert. In this episode, we're getting into: Why you need to know your conversion rates before you can predict your salesThe difference between cold-to-warm, warm-to-hot, and hot-to-close conversion ratesWhy your Instagram DMs are NOT a lead trackerExactly what you should be tracking in your lead trackerWhy mass-blasting your webinar, freebie, or event to everyone is not DM lead generationHow to actually follow up with people instead of talking at themWhy you're probably selling way too lateHow far in advance you should actually be talking to potential buyersWhy more RSVPs, followers, likes, and comments do NOT automatically mean more salesWhy your sales event should not be doing all the selling for youHow to turn questions from your DMs and sales events into content that helps you close more salesWhy clients with hundreds of followers can make more sales than people with thousands of followersThe sales numbers that actually matter — and the vanity metrics you can stop obsessing overAnd here's the big takeaway: Talking to people matters. Your follower count doesn't close the sale. Your likes don't close the sale. Your Threads comments don't close the sale. Your ability to identify the right leads, start conversations, follow up, understand where they are in the buying process, and actually track your numbers? THAT is what matters. I also share how one of our clients with under 300 followers generated $30K with us in her first five weeks, while people with 15,000 followers can still struggle to create consistent months. So if you're ready to stop obsessing over vanity metrics and start getting serious about high-ticket sales and DM lead generation, this one's for you. This podcast was produced by Your Girl Media.  Follow on Instagram: @yourgirlmedia Want to be pulled into my world?  👉 Come hang with me on Instagram: @alyssalmoorhead  💸 Curious for more? Head to: www.alyssamoorhead.com ☎️ Want to book a Sales Call? Book HERE Check out the 5-Step DM Sales to $20K+ Months Masterclass Deck Join My Email List + Get the Free Lead Tracker Ready for $9K in sales straight from the DMs? Join my email list and you'll get: Invites to free networking callsUpcoming sales masterclassesA free Lead Tracker templateBehind-the-scenes updates from The DM Sales Gal podcastWeekly lead generation and DM sales strategies that actually work👉 Sign up HERE
My Group Program Launch Formula That Generated $65K on Instagram | Ep 22
2026/09/09
What if you could make $65K from 35 sales across just THREE group program launches? That’s exactly what we did for three of our done-for-you DM sales clients — and I’m giving you the actual formula we used to make it happen. And spoiler alert: it’s not about having a massive audience, launching every month, or making your offer cheaper. It’s about having the right offer, the right leads, and a sales system that actually follows up with the people already raising their hands. In this episode, I’m breaking down exactly how we generated nearly $65,000 across three group program launches, including one client who made $30K from just FIVE sales. We’re talking DM lead generation, Instagram lead generation, group coaching sales, high-ticket sales coaching, and how to close more sales without making your entire business revolve around sales calls. Here’s what we’re getting into: The exact numbers behind three group program launches that generated nearly $65KWhy I actually think higher-ticket offers can be EASIER to sell than mid-ticket offersThe biggest mistake I see group program owners make before a launch: starting their sales process way too lateThe simple Instagram form field you should be adding to EVERY opt-inWhy your email list and Instagram should work together instead of operating as two completely separate audiencesHow to turn email leads into hot Instagram DM leadsWhy you absolutely need a lead tracker if you're serious about DM lead generationThe six-step sales system we use to move leads from opt-in → sales event → DM conversation → saleHow we use Instagram Stories, carousels, Reels, and Threads to create demand during a launchHow we use DMs to personally invite people to a sales event and get them to actually show upHow to turn questions from your webinar, sales calls, and DMs into sales contentWhy case studies are one of your best tools for closing salesWhen you DON'T need sales calls to sell a group programWhat separates our “level 10” clients from everyone elseWhy having an in-demand offer and strong positioning makes the sales process so much easierHow to know if you're actually ready to scale your Instagram lead generation and DM salesThe six-step formula: Get their Instagram. Add an Instagram field to your opt-ins.Track the leads. Put their email + Instagram into a lead tracker.Create high-quality content. Stories, carousels, Reels, Threads — actually use the damn platforms you're on.DM your leads. Invite them to your sales event and ask why they joined, what they're excited about, and what questions they have.Turn their questions into content. Your audience is literally telling you what they need to hear.Close the sale. Close in the DMs when you can, or book a sales call when you actually need one.Simple? Yes. Easy? Not necessarily. That's why people hire us. And the biggest thing I want you to take away from this episode is that you don't necessarily need more leads. You might just need a better system for the leads you already have. If you've already got an in-demand offer, an audience, leads coming in, and a sales event — the missing piece might be the DM sales strategy that turns those warm leads into actual buyers. Want more? Get on my email list for behind-the-scenes details from the podcast, weekly-ish sales content, and even more of the shit I'm testing with our clients. And if you're listening to this because you're ready to close more sales through Instagram, come find me in the DMs and tell me you listened to this episode. 👀 I’ll see you there. 🎬 Want to Make Your Offer Stranger Ready? If you’re ready to sharpen your offer, create more demand, and actually get people excited to buy, go join the Stranger Things free challenge with Emylee Williams and Taylor Lane. It’s 10 days, 2 live calls, and completely free — and it’s designed to help you create an offer people actually want. 👉 Join the FREE Stranger Things Challenge This podcast was produced by Your Girl Media.  Follow on Instagram: @yourgirlmedia Want to be pulled into my world?  👉 Come hang with me on Instagram: @alyssalmoorhead  💸 Curious for more? Head to: www.alyssamoorhead.com ☎️ Want to book a Sales Call? Book HERE Check out the 5-Step DM Sales to $20K+ Months Masterclass Deck Join My Email List + Get the Free Lead Tracker Ready for $9K in sales straight from the DMs? Join my email list and you'll get: Invites to free networking callsUpcoming sales masterclassesA free Lead Tracker templateBehind-the-scenes updates from The DM Sales Gal podcastWeekly lead generation and DM sales strategies that actually work👉 Sign up HERE
How to Hire Your Next Virtual Assistant: 3 MAJOR Mistakes Founders Make | Ep 21
2026/09/02
👉 Sign Up For My FREE Lead Tracker   If you’ve ever hired a VA and somehow ended up with MORE work, more management, and more shit on your plate… this episode is for you. Because sometimes the problem isn’t that your VA “didn’t work out.” Sometimes you hired the wrong person for the role, didn’t know what you actually needed, or tried to hand an executive-level job to someone you were paying $400 a month. And yeah… we’re gonna talk about it. Hey, sales friends! Welcome back to the DM Sales Gal Podcast. Today I’m talking with my client and Denver neighbor, Dawnisha Taylor, founder of OnPoint, an executive virtual assistant agency that matches founders, executives, and consultants with US-based executive VAs. And I LOVE this conversation because I’ve hired a LOT of people over the years. In fact, this year alone, I’ve hired more people than I probably did in the first several years of my business combined. So I have some opinions about hiring, delegation, operations, and what happens when you finally stop trying to do everything yourself. We’re breaking down the biggest mistakes founders make when hiring a virtual assistant — and, more importantly, how to do it better. In this episode, we talk about: The biggest mistake founders make BEFORE hiring a VAHow to figure out what you actually need to delegateThe simple seven-day exercise Donisha recommends to identify what should come off your plateWhy you shouldn’t hire someone just because you’re overwhelmedThe difference between a general VA and an executive virtual assistantWhy hiring based on the lowest price can cost you WAY more in the long runHow to calculate the actual ROI of hiring operations supportWhy your time as a founder has a dollar valueThe importance of SOPs when you’re building a teamWhy you don’t need perfect systems before hiring an operations personThe difference between hiring a task-taker and hiring an actual strategic partnerWhy founders need to take accountability for their part in a bad hiring experienceWhen you should hire specifically for marketing, social media, lead generation, or other specialized rolesHow to build a team that can actually think, make decisions, and operate without constantly coming back to youWhy the goal of hiring isn’t just to get things off your plate — it’s to give yourself back the time to actually be the CEOConnect with Dawnisha: Follow her on Instagram: @therealvaconnectCheck out her website Start Your VA Match Call This podcast was produced by Your Girl Media.  Follow on Instagram: @yourgirlmedia Want to be pulled into my world?  👉 Come hang with me on Instagram: @alyssalmoorhead  💸 Curious for more? Head to: www.alyssamoorhead.com ☎️ Want to book a Sales Call? Book HERE Check out the 5-Step DM Sales to $20K+ Months Masterclass Deck Join My Email List + Get the Free Lead Tracker Ready for $9K in sales straight from the DMs? Join my email list and you'll get: Invites to free networking callsUpcoming sales masterclassesA free Lead Tracker templateBehind-the-scenes updates from The DM Sales Gal podcastWeekly lead generation and DM sales strategies that actually work👉 Sign up HERE
How to Close High Ticket Sales ( Without Sales Calls!!) | Ep 20
2026/08/27
👉 Sign Up For My FREE Lead Tracker  What if I told you that you don’t need to get on a sales call to close a high-ticket sale? I’ve closed sales of $18K+ entirely in the DMs, and in this episode, I’m breaking down exactly how I do it. I sat down with my podcast strategist and manager, Marie Walker from Your Girl Media  and the podcast Your Girl to talk about DM sales, lead generation, sales calls, and what actually needs to happen before someone is ready to buy. We’re getting into my five-step DM sales flow, why I stopped doing sales calls, how to use content to pre-sell your offer, and why your sales process needs to become more streamlined as you scale. In this episode, I’m sharing: Why I believe you do not need a sales call to close a saleThe five-step DM sales flow I use to close clientsHow I went from doing 50+ sales calls in a quarter to almost completely eliminating themWhy your client experience actually starts during the sales process—not onboardingHow to use consent and permission in your DMs without making people feel like they’re being sold toWhy you need to make your pricing and offer details easy to findThe sales content I use to answer objections before someone ever gets into my DMsHow lead generation and lead management become essential as you scaleHow my podcast has become part of my sales ecosystem and shortened my sales cycleWhy niching down can make your marketing and high-ticket sales dramatically easierHow I use ethical urgency to help qualified leads make a decisionIf you’re drowning in DMs, constantly being asked for coffee chats, or spending your entire week on sales calls, this episode is for you. You don’t need more calls. You need a simple, repeatable sales process that works. 👉 Connect with Marie: Listen to her podcast on how to scale your business: Your Girl Follow her on Instagram: @yourgirlmedia This podcast was produced by Your Girl Media.  Follow on Instagram: @yourgirlmedia Want to be pulled into my world?  👉 Come hang with me on Instagram: @alyssalmoorhead  💸 Curious for more? Head to: www.alyssamoorhead.com ☎️ Want to book a Sales Call? Book HERE Check out the 5-Step DM Sales to $20K+ Months Masterclass Deck Join My Email List + Get the Free Lead Tracker Ready for $9K in sales straight from the DMs? Join my email list and you'll get: Invites to free networking callsUpcoming sales masterclassesA free Lead Tracker templateBehind-the-scenes updates from The DM Sales Gal podcastWeekly lead generation and DM sales strategies that actually work👉 Sign up HERE
Why You're Capped at 5 Clients (And Why More Leads Isn't the Answer to Scaling) | Ep 19
2026/08/21
👉 Sign Up For My FREE Lead Tracker If you’re a small business owner or service provider who feels like you’re working your ass off, constantly booked out, and STILL somehow watching your revenue tank every 30–60 days… this episode is for you. Because there’s a very real point in business where more clients stop being the answer. You’re at capacity. You don’t have the cash flow to hire. You get busy delivering, your lead pipeline dries up, then you panic-market, get booked out again, and the whole damn cycle starts over. Emylee Williams calls this “ceiling season” — and in this episode, we’re getting into how to break out of it without completely burning your business to the ground. Emylee is a growth strategist for one-on-one service providers and the founder of Sold Out Services. She has spent 15+ years in the online business space helping service providers make more money, create more impact, and actually build businesses that are sustainable. And today, we’re getting VERY nerdy about productizing your service, scaling your business, avoiding business burnout, creating better case studies, and building a business that can grow without everything depending on you. In this episode, we’re talking about: What “ceiling season” looks like for a service provider — and why you might be stuck in the cycle of being booked out → delivering → losing leads → panic marketing → getting booked out againWhat it actually means to productize your offer and why it goes way beyond simply creating systems and SOPsWhy productization can be your first hire before you ever bring someone onto your teamHow to redesign your offer, positioning, client experience, delivery, team structure, and founder roleWhy adding more clients isn't always the solution to increasing revenueThe connection between an undefined offer and business burnoutWhy service providers can start resenting their clients when boundaries, scope, and expectations aren't clearWhy creating a course, membership, or low-ticket offer isn't automatically the answer when you're burned outThe “one-to-medium” business model and the middle ground between bespoke one-on-one services and one-to-manyHow Emylee went from replacing a six-figure salary with five clients to building a more scalable service-based businessWhy you should stop changing your offer every five seconds and start making decisions based on dataHow to beta test a new service before rolling it out to your entire client baseWhy case studies are one of the most powerful tools for converting cold audiencesThe difference between quantitative and qualitative case study dataHow to actually measure the results your clients are gettingWhy screenshots, client language, feedback, and real data can dramatically speed up the trust-building processHow to build a marketing strategy around your signature offer without trying to be everywhereWhat Emylee teaches inside Sold Out Services to help service providers productize and scalePeople Mentioned Taylor Elizabeth Lane — Mentioned in the conversation around using real screenshots and client proof to build stronger case studies and increase trust with your audience. @taylor.elizabethlane on Instagram Lauren Selwood — Mentioned as a resource for carousel design and content support when you know what you want to say but need help turning the idea into a polished marketing asset. @laurendoesmktg on Instagram 👉 Connect with Emylee: Want to nerd out with Emylee about service-based businesses, productization, and scaling your offer? Instagram: @sellthedamnservice on Instagram Threads: @sellthedamnservice  Podcast: Listen to Sell the Damn Service  Free Authority Anchor: Grab Emylee's free Authority Anchor to pressure-test your positioning, your number one result, your Level 10 client, and your unique methodology: soldoutservices.com/authority And seriously go DM Emylee and tell her what you took away from this episode.  If this episode helped you rethink the way you're scaling your business, send it to another service provider who needs to hear this. Because you don't have to work harder, take on more clients, and burn yourself into the ground just to grow. This podcast was produced by Your Girl Media.  Follow on Instagram: @yourgirlmedia Want to be pulled into my world?  👉 Come hang with me on Instagram: @alyssalmoorhead  💸 Curious for more? Head to: www.alyssamoorhead.com ☎️ Want to book a Sales Call? Book HERE Check out the 5-Step DM Sales to $20K+ Months Masterclass Deck Join My Email List + Get the Free Lead Tracker Ready for $9K in sales straight from the DMs? Join my email list and you'll get: Invites to free networking callsUpcoming sales masterclassesA free Lead Tracker templateBehind-the-scenes updates from The DM Sales Gal podcastWeekly lead generation and DM sales strategies that actually work👉 Sign up HERE
Breakdown of My Highest Sales Month EVER: $69K in Sales, $24.5K Cash | Ep 18
2026/08/13
👉 Sign Up For My FREE Lead Tracker Today, I’m giving you the very real, very unfiltered behind-the-scenes breakdown of my biggest month ever: $69K in sales and $24,500 in cash collected in July. And while yes, I’m breaking down the numbers, the high ticket sales, and exactly where my leads came from, this episode is about way more than hitting a big revenue goal. Because once you start scaling, the question becomes: Can you make the money, keep the money, and build a business that can actually handle the money? I’m breaking down what happened behind the scenes during a wild three-month stretch of moving across the country, hiring, creating SOPs, growing my sales team, and figuring out how to scale without completely losing my mind. And there was one HUGE plot twist… Threads. After 11 years of Instagram being my primary lead and sales source, I teamed up with Threads expert Taylor Lane for the Skip The Sales Call challenge—and it completely changed the game for me. We generated 140 leads, and $22,500 of my $69K in July sales came directly from Threads. But the real magic wasn't just Threads. It was the entire journey: Threads → Instagram Stories → Instagram DM sales → closing. In this episode, I’m getting into: How I generated $69K in sales and $24,500 in cash in one monthWhere my July leads actually came fromWhy Threads sales completely changed my lead generation strategyHow I used Threads to drive people into Instagram Stories and DM salesWhy Instagram is still one of my biggest sources of DM lead generationHow I closed 5 of 7 clients primarily through the DMsWhen a sales call actually makes sense—and when it doesn'tWhy having a sales system is about so much more than simply getting more leadsHow my monthly recurring revenue grew from $8K to $18.5KThe difference between revenue, cash, and actual profitWhy my July profit margin was around 60%What I learned from hiring and scaling my teamThe mistakes I made while traveling, getting sick, and running a rapidly growing businessWhy making more money isn't the only measure of business successAnd why I care so much about the people behind the saleMy July Sales Breakdown $69K in total sales$24,500 in cash collected$22,500 attributed directly to Threads$24K attributed to Instagram$18.5K monthly recurring revenue by JulyApproximately $10K in business expensesApproximately $15K in profit7 new clients signed in July7 people on my sales teamAnd the biggest takeaway? I don't just need to know how to make money. I need to know how to scale, stabilize, and actually build a business that can support the money I'm making. Want to Close More Sales? If you want more strategies around high ticket sales, Instagram DM sales, Threads sales, DM lead generation, and how to close more sales without living on sales calls, come hang out with me on Instagram. Send me a DM @alyssalmoorhead and tell me you came from Episode 18: Behind the Scenes of July so I know exactly where you found me. And make sure you're on my email list for upcoming trainings, events, the Skip The Sales Call program, and more behind-the-scenes sales strategies. Now go make some f*****g sales. 🍸 This podcast was produced by Your Girl Media.  Follow on Instagram: @yourgirlmedia Want to be pulled into my world?  👉 Come hang with me on Instagram: @alyssalmoorhead  💸 Curious for more? Head to: www.alyssamoorhead.com ☎️ Want to book a Sales Call? Book HERE Check out the 5-Step DM Sales to $20K+ Months Masterclass Deck Join My Email List + Get the Free Lead Tracker Ready for $9K in sales straight from the DMs? Join my email list and you'll get: Invites to free networking callsUpcoming sales masterclassesA free Lead Tracker templateBehind-the-scenes updates from The DM Sales Gal podcastWeekly lead generation and DM sales strategies that actually work👉 Sign up HERE
Instagram DM Sales: 5 Steps to Turn Followers Into Paying Clients | Ep 17
2026/08/06
👉 Sign Up For My FREE Lead Tracker If you have 100 Instagram followers, you have leads. I said what I said. If your Instagram stories and DMs aren't bringing you the sales you want, there's a pretty good chance you don't actually have a lead problem. You have a conversation problem. I've been in business for 11 years and have done pretty much every iteration of marketing and sales. And one of the biggest things I've learned is that people spend SO much time marketing themselves and then forget there's another step between "someone saw my content" and "someone paid me." That step is lead generation and sales. In this episode, I'm giving you a peek inside one of my private workshops where I break down my exact DM sales strategy for finding leads, starting conversations, nurturing them, and actually closing sales in the DMs. And yes, this works for high ticket sales. I've closed high-ticket and mid-ticket offers in the DMs without a sales call using this process. We're talking about: Where your "buried" leads are hiding on InstagramWhy your followers, story viewers, likes, and comments are already potential buyersHow to build a lead tracker so you're not losing money in your DMsWhy your content should actually help people make a buying decisionThe type of Instagram Stories that help you sign clients fasterWhat you should have pinned on your Instagram profileHow to find people who are already warming up to youMy five-step Instagram DM sales processHow to build rapport without making the conversation feel salesyHow to figure out what someone actually wantsHow to ask permission before making an offerWhen to move the conversation to a sales callWhy following up is NOT optionalAnd here's the thing: You do not need 10,000 followers to make sales. You don't need to go viral. You don't need to create more content just because you aren't getting inbound leads. You probably have people already watching your stories, engaging with your content, following you, sitting in old DMs, or sitting in your inbox from a sales call you had three months ago. They're just waiting for someone to open the door. That's what this DM sales strategy is really about. It's not about being pushy or sending 100 cold messages a day. It's about starting actual conversations with people who could genuinely be a good fit for what you sell. Because selling is helping. And if someone needs what you offer, why wouldn't you tell them you can help? So if you're ready to stop saying "I need more leads" every time your sales are slow, this episode is for you. Go listen, grab the free lead tracker, and then go look at your damn DMs. There are probably leads in there. Grab Alyssa's Free Lead Tracker I've included Alyssa's free lead tracker in the show notes so you can start organizing your warm and hot leads instead of letting them disappear into the Instagram abyss. Go through your: Past proposals that didn't closeOld sales callsDMs that went quietStory viewersFollowersLikes and commentsNew followersPeople engaging with your contentReferrals and networking connectionsPut them in the tracker. Know where they are. Know what you last talked about. Know what they want. And follow up. Because you cannot make money from leads you forget exist. Follow me on Instagram @alyssalmoorhead for daily, actionable sales tips, especially if you want to get better at Instagram DM sales, high ticket sales, and lead generation. And if you're ready to actually start having sales conversations instead of just posting and hoping someone buys... Go listen. 🍸 This podcast was produced by Your Girl Media.  Follow on Instagram: @yourgirlmedia Want to be pulled into my world?  👉 Come hang with me on Instagram: @alyssalmoorhead  💸 Curious for more? Head to: www.alyssamoorhead.com ☎️ Want to book a Sales Call? Book HERE Check out the 5-Step DM Sales to $20K+ Months Masterclass Deck Join My Email List + Get the Free Lead Tracker Ready for $9K in sales straight from the DMs? Join my email list and you'll get: Invites to free networking callsUpcoming sales masterclassesA free Lead Tracker templateBehind-the-scenes updates from The DM Sales Gal podcastWeekly lead generation and DM sales strategies that actually work👉 Sign up HERE
This Founder Made $130K in 15 Months Selling on Threads (Here's How) | Ep 16
2026/07/29
👉 Sign Up For My FREE Lead Tracker Guys selling on Threads is the next best kept secret, and today I am going to share how you can land high ticket sales with a click of a Threads post.  Today I'm sitting down with Taylor Lane, and we're pulling back the curtain on the exact strategy we've been teaching inside our Skip the Sales Call Challenge. We break down how we're using Threads, Instagram Stories, and DM sales to consistently attract leads, build trust, and close clients—without spending our calendars on Zoom. After three weeks of testing this strategy with over 140 business owners, we wanted to share what actually worked, what surprised us most, and why we believe Threads is one of the biggest opportunities for business owners right now. If you've been wondering how to turn your content into conversations—and those conversations into paying clients—this episode is for you. In This Episode: Why Threads sales are creating some of the highest-intent leads I've seenHow I use Instagram Stories to answer objections before someone ever DMs meWhy I stopped relying on endless discovery callsThe exact funnel we're using: Threads → Instagram Stories → DM SalesThe four types of Instagram Story content that consistently bring in buyersHow to create content that starts the conversations you actually want to haveWhy your marketing should answer the same questions you'd normally answer on a sales callHow Taylor built a six-figure business by becoming known for one thing on ThreadsThe daily 30-minute sales routine we're both usingThe real revenue results we've seen from this strategyWhat We Talk About One of the biggest mindset shifts I've had is realizing that my content should do the same job my sales calls used to do. Instead of answering the same questions over and over on discovery calls, I create content that educates my audience before they ever reach my DMs. By the time someone messages me, they're already informed, qualified, and usually just have one or two final questions before they're ready to buy. Taylor shares how she built a six-figure business through Threads by creating content that attracts the right people, builds community, and naturally leads them over to Instagram where the conversations—and sales—happen. Together, we show you how to build a simple sales system that works without spending your life on Zoom. Connect with Taylor: Follow her on Instagram Follow her on Threads: @taylor.elizabethlane This podcast was produced by Your Girl Media.  Follow on Instagram: @yourgirlmedia Want to be pulled into my world?  👉 Come hang with me on Instagram: @alyssalmoorhead  💸 Curious for more? Head to: www.alyssamoorhead.com ☎️ Want to book a Sales Call? Book HERE Check out the 5-Step DM Sales to $20K+ Months Masterclass Deck Join My Email List + Get the Free Lead Tracker Ready for $9K in sales straight from the DMs? Join my email list and you'll get: Invites to free networking callsUpcoming sales masterclassesA free Lead Tracker templateBehind-the-scenes updates from The DM Sales Gal podcastWeekly lead generation and DM sales strategies that actually work👉 Sign up HERE
I'm Closing $27K on Sales Calls... Here's Why I'd Still Choose DM Sales | Ep 15
2026/07/08
👉 Sign Up For My FREE Lead Tracker  Ready for $9K in DM sales? Join my email list for no-fluff sales strategies, free resources, and exclusive trainings. 👉 Sign up HERE  This week, I'm closing $27,000 in high ticket sales from sales calls...and I still prefer closing inside the DMs. Yep. Both can work. But they're not interchangeable. In this episode, I'm pulling back the curtain on when I choose sales calls, when I refuse them, why DM sales are still my favorite way to sell, and exactly what qualifies someone for each. You'll also hear what it actually looks like behind the scenes when you're selling bigger retainers, larger proposals, multiple decision-makers, and high-level clients. If you've been wondering whether you should focus on sales calls or DM sales to get more clients, this episode will help you decide. Inside this episode: Why I'm currently closing $27K in high ticket sales from sales calls—and why that isn't my defaultThe real reason I still prefer DM sales for most clientsWhen a sales call actually makes sense (and when it absolutely doesn't)The differences between selling in the DMs versus on a callThe three qualifying questions I ask before I ever make an offerWhy voice notes are non-negotiable if you want to close more sales in the DMsHow my offer posts, FAQ posts, and client stories shorten the sales process and save hours every weekThe deadline strategy that helps prospects make decisions without chasing themWhat scaling into larger clients actually looks like behind the scenesWhere my best lead generation is coming from right nowMy biggest takeaway: You don't need to do business the way everyone else says you should. Decide from the beginning whether your sales process is built around DM sales or sales calls, then create content that supports that process from start to finish. Your offer content should answer questions before prospects even ask them, making it easier to close more qualified leads and get more clients without spending all day selling. Your action step: Go make your Instagram Stories. Start three DM conversations. Practice asking: What's your specific goal?What's your timeline?What's your budget?Then guide them to your offer content instead of rewriting the same answers over and over. Efficiency wins. Ready to sell more in the DMs? If you're struggling to start conversations in the DMs or convert leads into clients, DM me "Episode 15" on Instagram, and I'll personally send you feedback on what's happening in your sales process. 👉 https://www.instagram.com/alyssalmoorhead/ And if you're listening while the Skip the Sales Call Challenge is still running, come join us! Our next live call is Tuesday, July 21 at 12:00 PM MST, where I'll walk you through exactly how to close more clients without relying on traditional sales calls. Sign up here: 👉 https://thetaylorlane.kartra.com/page/challenge If this episode helped you... Share it with another business owner who's trying to decide between DM sales and sales calls, and leave a review so more entrepreneurs can find the show. And if you're ready to build a sales system that brings in qualified leads, simplifies your lead generation, and helps you consistently get more clients, come hang out with me on Instagram. That's where all the good sales conversations start. This podcast was produced by Your Girl Media.  Follow on Instagram: @yourgirlmedia Want to be pulled into my world?  👉 Come hang with me on Instagram: @alyssalmoorhead  💸 Curious for more? Head to: www.alyssamoorhead.com ☎️ Want to book a Sales Call? Book HERE Check out the 5-Step DM Sales to $20K+ Months Masterclass Deck Join My Email List + Get the Free Lead Tracker Ready for $9K in sales straight from the DMs? Join my email list and you'll get: Invites to free networking callsUpcoming sales masterclassesA free Lead Tracker templateBehind-the-scenes updates from The DM Sales Gal podcastWeekly lead generation and DM sales strategies that actually work👉 Sign up HERE
$22,500 in Sales Without Sales Calls: BTS of My Sales Strategy | Ep 14
2026/07/01
👉 Sign Up For My FREE Lead Tracker What if you stopped treating sales like a stressful obligation... and started treating it like a game? This month, I played with my marketing instead of forcing it—and that mindset shift turned into $22,500 in sales, dozens of qualified leads, and a sales system that's working without relying on endless sales calls. In this episode, I'm taking you completely behind the scenes of what actually worked in June—from Threads to Instagram Stories to DM sales—and exactly how we're creating more high ticket sales while having way more fun doing it. If you've been wondering how to generate leads consistently, sell on Instagram Stories, and close clients inside your DMs, this episode is for you. In This Episode, We Cover: Why putting less pressure on sales often leads to better resultsThe mindset shift that helped generate $22,500 in salesHow my Instagram Stories collaborations brought in over $9,000Why cross-marketing is one of the most underrated lead generation strategiesThe behind-the-scenes changes we made to our sales teamWhat I learned from launching Lead Gen Sprints (and why we changed the offer)How we're using Threads to attract warm leads every single weekThe exact path we're using: Threads → Instagram Stories → DM SalesWhy your Instagram Stories are doing more selling than you realizeHow to create Instagram Stories people actually want to watchMy favorite places to find endless content ideasThe five-step DM sales flow we're using instead of traditional sales callsWhy having more fun is actually a legitimate sales strategyKey Takeaways ✨ Sales matter—but they don't have to feel serious. ✨ People buy from people they're excited to work with. If you're having fun, your audience can feel it. ✨ Instagram Stories are one of the strongest trust-building tools you have before someone ever sends a DM. ✨ Most of my newest leads aren't coming from posting more—they're coming from engaging with other people on Threads. ✨ You don't need more content ideas. You need to stop overthinking the ones you already have. ✨ You don't have to rely on sales calls to close premium clients. The right DM process can absolutely convert high ticket sales. Resources Mentioned Instagram Stories CollaborationsThreads to Instagram Stories Sales StrategyLead Generation SprintsSkip the Sales Call July ChallengeFive-Step DM Sales FrameworkLoved This Episode? If this episode helped you rethink your sales strategy, I'd love for you to share it with another business owner who's trying to generate more leads without living on sales calls. And if you have a question you'd love answered on an upcoming episode, send me a DM with "Episode 14." I'll know exactly what you're talking about, and there's a good chance your question will be featured on a future episode. If you're enjoying the podcast, don't forget to follow the show and leave a review. It helps more business owners discover practical strategies for lead generation, high ticket sales, and learning how to sell on Instagram Stories without feeling pushy. Thanks so much for hanging out with me. I'll see you in the next episode! This podcast was produced by Your Girl Media.  Follow on Instagram: @yourgirlmedia Want to be pulled into my world?  👉 Come hang with me on Instagram: @alyssalmoorhead  💸 Curious for more? Head to: www.alyssamoorhead.com ☎️ Want to book a Sales Call? Book HERE Check out the 5-Step DM Sales to $20K+ Months Masterclass Deck Join My Email List + Get the Free Lead Tracker Ready for $9K in sales straight from the DMs? Join my email list and you'll get: Invites to free networking callsUpcoming sales masterclassesA free Lead Tracker templateBehind-the-scenes updates from The DM Sales Gal podcastWeekly lead generation and DM sales strategies that actually work👉 Sign up HERE
Make the D*mn Instagram Stories: The Fastest Way to Hit Your Next Sales Goal | Ep 13
2026/06/24
👉 Sign Up For My FREE Lead Tracker  What if the thing standing between you and your summer sales goal isn't another strategy, another funnel, or another certification? What if it's simply the thing you've been avoiding for months? In this episode, I'm getting real about what I've seen after 11 years in sales and lead generation: why some people start making sales quickly while others stay stuck waiting, and the one simple activity that consistently speeds up sales results. Spoiler alert: It's not sexy. It's not complicated. And yes, it's probably Instagram Stories. If you've been wondering how long it actually takes to hit your sales goals, build momentum, and create predictable revenue, this episode will help you set realistic expectations while showing you exactly what to focus on right now. In This Episode, We Cover: How long it realistically takes to hit your summer sales goalsWhy existing leads dramatically shorten your sales timelineThe difference between businesses with lead pipelines and businesses starting from scratchWhy lead generation is only half of the sales equationThe biggest mistake business owners make when trying to increase revenueHow Instagram Stories directly impact lead generation and salesWhy consistency beats intensity every single timeThe truth about trust-building and longer buying cyclesWhat to post on Instagram Stories when you have "nothing to say"How to turn everyday client conversations into sales contentInstagram Story Ideas to Generate More Leads If you're staring at your phone wondering what to post, start here: ✔ Questions people ask you in your DMs ✔ Frequently asked questions from potential clients ✔ Client success stories and transformations ✔ Common challenges your clients face before hiring you ✔ Why now is the right time to solve a specific problem ✔ Conversations from sales calls ✔ Wins, lessons, and behind-the-scenes moments from client work The Hard Truth About Sales Growth You can't control exactly when someone buys. You can control: How consistently you create sales contentHow often you're generating leadsHow many conversations you're startingHow frequently you're following upThe businesses making sales consistently aren't waiting for motivation. They're showing up anyway. Key Takeaway If you want to speed up your sales results, stop overthinking and start posting. Five minutes of Instagram Stories a day can create more leads, more conversations, and more opportunities than hours spent tweaking your website or obsessing over your offer. The fastest path to your next sale may already be sitting in your phone. Resources Mentioned Instagram StoriesInstagram DMsLead Tracking SystemsOrganic Lead Generation StrategiesSales Follow-Up SystemsConnect With Alyssa Enjoying the podcast? Send Alyssa the word "PODCAST" on Instagram and tell her which episode you're listening to. She'll help you brainstorm Instagram Story ideas that can support your summer sales goals and create more sales conversations. And if this episode helped you, be sure to subscribe, leave a review, and share it with a business owner who needs the reminder to stop waiting and start posting. Because your next sale might be one Instagram Story away. This podcast was produced by Your Girl Media.  Follow on Instagram: @yourgirlmedia Want to be pulled into my world?  👉 Come hang with me on Instagram: @alyssalmoorhead  💸 Curious for more? Head to: www.alyssamoorhead.com ☎️ Want to book a Sales Call? Book HERE Check out the 5-Step DM Sales to $20K+ Months Masterclass Deck Join My Email List + Get the Free Lead Tracker Ready for $9K in sales straight from the DMs? Join my email list and you'll get: Invites to free networking callsUpcoming sales masterclassesA free Lead Tracker templateBehind-the-scenes updates from The DM Sales Gal podcastWeekly lead generation and DM sales strategies that actually work👉 Sign up HERE
7 Instagram Story Ideas That Actually Make Sales | Ep 12
2026/06/17
👉 Sign Up For My FREE Lead Tracker   Stop wasting time on Instagram content that doesn't sell. Today I want to talk about 7 of my mist lucrative Instagram, Story Ideas that actually make sales.  I'm breaking down the exact Instagram Story formats that have generated the most leads, DMs, and revenue in my business. Not theories. Not trends. Actual story content that gets people to raise their hand, start conversations, and buy. And before anyone says they don't have time? Five minutes a day, five days a week is 25 minutes. I'd bet good money those 25 minutes will make you more sales than most of the content you're currently creating. Let's get into it. In This Episode You'll Learn: Why face-to-camera Instagram Stories outperform endless B-rollThe biggest mistake business owners make with Instagram StoriesHow to create educational content that leads directly to salesThe Instagram Story strategy that generated some of my highest-performing contentWhy your personal story matters more than you thinkHow to turn DM questions into endless content ideasThe power of showing your differentiators instead of blending inWhat to post when you need more leads this monthResources & Ways to Work Together Want more qualified leads coming from Instagram? Send me a DM on Instagram @alyssalmoorhead and tell me which of these seven story ideas you're going to implement first. Need help turning Instagram conversations into actual sales? That's exactly what we do. Loved This Episode? If you're enjoying the DM Sales Gal Podcast: ⭐ Follow the show on Spotify  ⭐ Subscribe on Apple Podcasts  ⭐ Leave a rating and review  ⭐ Share this episode with a business owner who needs more leads Every share helps more women learn how to sell with confidence and build a business that actually pays them. Instagram Stories for Business, Instagram Story Ideas, Instagram Sales Strategy, Instagram Lead Generation, DM Sales, Instagram Marketing for Coaches, Social Media Sales, Sales Through Instagram, Instagram Story Marketing, Lead Generation Strategies, Online Busin This podcast was produced by Your Girl Media.  Follow on Instagram: @yourgirlmedia Want to be pulled into my world?  👉 Come hang with me on Instagram: @alyssalmoorhead  💸 Curious for more? Head to: www.alyssamoorhead.com ☎️ Want to book a Sales Call? Book HERE Check out the 5-Step DM Sales to $20K+ Months Masterclass Deck Join My Email List + Get the Free Lead Tracker Ready for $9K in sales straight from the DMs? Join my email list and you'll get: Invites to free networking callsUpcoming sales masterclassesA free Lead Tracker templateBehind-the-scenes updates from The DM Sales Gal podcastWeekly lead generation and DM sales strategies that actually work👉 Sign up HERE

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Read The DM Sales Gal: Close Sales in DMs with Instagram Stories, Lead Generation & High-Ticket Sales Strategies podcast reviews


5 out of 5
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culturecultshow 2026/07/06
Finally a sales podcast that works for me!!
This podcast is such a fun and refreshing perspective on sales and how I can sell through Instagram and my stories and not always on sales calls. Also...
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