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There's always something new to talk about in the sunless industry! 👀 This week on Dopamine Hits Podcast, we're catching up on new spray tan solution launches, sharing our personal experiences with different brands, and getting curious about spray tan removal, skin prep, and how different products perform on different skin types. We're also chatting about payment processing fees, the ups and downs of business ownership, marketing burnout, and creative ways to make your clients feel extra special. Plus, a few experiments we want to try, some exciting industry updates, and plenty of our usual off-topic conversations. 😂 🎧 Listen to Dopamine Hits Podcast on Spotify, Apple Podcasts, and YouTube!

Is it just us, or does everything feel like a sales pitch lately? This week on Dopamine Hits Podcast, we're talking about social media fatigue, affiliate marketing, and the challenges of running a spray tan business when bookings slow down. We get into the growing world of sunless education, why investing in the right training matters, and whether all those skincare ingredients are actually doing what brands claim. Plus, we're exploring how AI and SEO are changing the way clients find businesses, sharing our own marketing struggles, and, as always, getting completely sidetracked along the way. Whether you're a new spray tan artist or an experienced business owner, there's plenty to unpack in this one!

You're creating content, following trends, and posting consistently… but is any of it actually bringing clients through your door? This week on Dopamine Hits Podcast, we're joined by Jordon Lock, founder of The Marketing Collective, to talk all things social media marketing, branding, and content strategy for spray tan artists. We're covering Instagram engagement, content pillars, posting schedules, finding your ideal clients, and why a perfectly curated feed doesn't necessarily mean more bookings. Plus, how to create a realistic social media strategy that helps grow your spray tan business without burning yourself out.

Lauren is missing from this one, so it’s just Katie + Natalie catching up on business, life, and all the random things currently taking up space in our brains. We’re talking about what’s actually working when it comes to selling packages, why the timing of an offer matters so much, and how to make more sales without making your clients feel like they’re being sold to. We also get into client retention, branding your solutions in a way that makes them feel more exciting, looking at your business through your client’s eyes, and why we both think secret shopping your own business might be one of the smartest things you can do. And naturally, we bounce around a little. We’re also chatting about moving, routines, weddings, motherhood, money, equipment maintenance and everything else that somehow makes its way into a business-owner conversation. We get into: Selling packages without feeling pushyThe best time to present an offer to a clientCreating more repeat clientsSelling through connection instead of pressureBranding and naming your spray tan solutionsSecret shopping your own client experienceDestination and intimate wedding trendsCleaning and maintaining your spray tan equipmentMoney, spending and payment optionsMotherhood, routines and running a business through different seasons of lifeBasically, this episode is one big business catch-up between two friends who are constantly testing ideas, changing things, and figuring out what actually works.

How do you create packages and memberships that clients actually want to buy without constantly discounting your services? In this episode, Natalie Finley joins Lauren and Katie for a very real conversation about making more money in your spray tan business while creating an even better experience for your clients. We get into how Natalie structures her packages and memberships, why expiration dates matter, creative ways to add value without immediately offering a discount, and how to make retail and aftercare feel like a natural part of the client experience instead of an awkward sales pitch. Then we get nerdy about spray tan solutions. We talk about choosing solutions for different skin tones and undertones, DMI, sensitivities and allergic reactions, bronzers, skincare ingredients, product formulation, and why having an actual chemist behind a formula matters more than most artists probably realize. We also somehow make our way into tipping, laundry, Alix Earle, personal branding, imperfect content, TV collaborations and plenty of random side conversations because... obviously. In this episode: • How to structure spray tan packages that encourage clients to come back more often • Membership pricing, perks and creative incentives • Why adding a gift can sometimes work better than giving a discount • How to sell more retail and aftercare without feeling pushy • Tips, gratuity and the client experience • Choosing solutions for pale, olive and harder-to-match skin tones • What DMI actually does in spray tan solutions • Whether clients can be sensitive or allergic to DMI • Bronzers, undertones and spray tan color theory • Why chemistry matters when developing spray tan products • The rise of skincare ingredients in sunless formulas • Social media, relatability and why imperfect content often connects more Chapters 00:00 Spray tan packages and memberships 04:07 Package caps and expiration dates 07:01 Membership pricing and benefits 09:59 Retail upselling and aftercare 15:01 Tips and gratuity 20:00 Creative membership incentives 25:00 Skin tones and solution selection 30:00 Olive and pale skin tones 35:01 Unique undertones and client-specific solutions 38:22 Can someone be allergic to DMI? 41:22 Bronzers and spray tan color science 45:16 Laundry tips for spray tan artists 48:24 Alix Earle, TikTok and personal branding 51:29 Why relatable content works 54:20 Spray tan industry collaborations 55:30 Closing thoughts Follow us on Instagram @dopaminehitspod for episode clips, behind-the-scenes conversations and more of the things we probably should not say on a microphone but do anyway. And seriously, if there’s a topic you want us to dig into on an upcoming episode, send it our way. We want to talk about what you actually want answers to.

This week we’re talking manifestation, intuition, trusting your gut and actually enjoying the process while building a business. Somehow that turns into psychic mediums, future-self exercises, product development, spray tan-friendly body care and plenty of completely unrelated chaos along the way.

Bri from Bronzed Monarch joins us to chat about the content that helped grow her salon, building trust through real client consultations, memberships, training, team growth and more. We also get into solution transparency, client prep, technique and all the little things that come with growing a spray tan business.

This episode is basically a conversation about the things that are making business (and life) feel a whole lot easier for us right now. We’re talking about what we’re delegating, how we’re finding more time to actually work ON our businesses, and why sometimes paying for help isn’t an expense... it’s the thing that finally gives you room to grow. We also get into social media and the kind of content people actually want to see. Spoiler: it probably doesn’t need to be as polished as you think. We’re talking behind-the-scenes content, sharing more of your real life, using Canva to make content creation way less time-consuming, and how to use AI as a tool without suddenly sounding like a robot wrote your entire personality. And because none of us started a business just to be stressed about it 24/7, we’re also talking about taking actual breaks, making time for yourself, and finding ways to grow without constantly adding MORE to your plate. If business has been feeling a little too complicated lately, this one is for you. Come hang with us. 🤍 In this episode, we get into: Delegating the things that are stealing time from what actually grows your businessUsing childcare and other support without feeling like you have to “do it all”The social media content that’s creating real connection right nowWhy showing the imperfect, behind-the-scenes stuff can actually make people trust you moreMaking content creation faster and easier with CanvaUsing AI without losing your own voiceGiving yourself permission to step away from your business sometimesSmall changes that can give you more time, energy and brain space And if you made it all the way down here, I feel like we're basically friends now... so you might as well hit subscribe. 😂 It helps more beauty business owners find the show AND makes sure our next episode magically appears for you without you having to remember one more thing. Come hang out with us between episodes: Our Website : https://dopaminehitspodcast.com/ Instagram: https://www.instagram.com/dopaminehitspodcast And if something in this episode made you think of another business owner, send it to her. Consider it your good deed for the day. 🤝

Somehow we went from the psychology of serial killers and dating safety to spray tan color theory, bronzers, DHA percentages, client retention, procrastination, mental health, and why sometimes you just need to do the dang hard thing. So… basically a normal episode for us. 😂 We’re talking about what actually makes clients come back, why the experience before AND after the appointment matters just as much as the tan itself, and the little details that can turn a one-time client into a loyal regular. We also get into troubleshooting some of the weird stuff spray tan artists deal with, like sunburns, uneven color, sensitive skin, bronzer debates, solution ingredients, and whether the industry needs stronger training standards. PLUS: travel plans, dance lessons, procrastination, motivation, dating as a single mom, content creation, and a few conversations that have absolutely nothing to do with spray tanning… until somehow they do. If you like your spray tan education with a side of unfiltered girl talk, this one is for you. 🎧

This week, we’re talking slow seasons, lost motivation, learning to spray tan, stressful brides, client expectations, motherhood, and the absolute betrayal of the iPhone back camera. It’s a little business, a little self-care, a few random side quests, and a very real conversation about keeping your momentum when life and business feel a little off. Chapters 00:00 Setting the Stage01:02 Business Slowdown and Self-Tanning02:19 Learning to Spray Tan02:57 Dealing with Distractions08:05 Motivation and Impact15:10 Maintaining Energy and Momentum20:24 Reading and Self-Help20:52 Balancing Entertainment and Education22:00 The Marvel Fandom25:59 Challenges of Spray Tanning Brides36:41 Managing Client Expectations39:49 Phone Camera Distortion and Body Image44:44 Body Image and Self-Care46:02 Motherhood and Parenting55:12 Entrepreneurship and Business Growth59:36 Podcast and Community Engagement

In this episode, Cassie from the Glow Collective shares her journey from mobile spray tanning to owning a successful studio, her TikTok strategy, team management, and retail systems that drive her business growth. Follow Cassie on IG: https://www.instagram.com/theglowcollective__

Maybe don't listen to this episode with any kiddos in the car... FOLLOW US ON IG: https://www.instagram.com/dopaminehitspodcast GET YOUR EQUIPMENT WEEK TICKET: https://theglocollective.mn.co/plans/1988572?bundle_token=f01c1a3795c02c75feab20b61333b36e&utm_source=manual&utm_medium=social&utm_content=link_in_bio SHOP EVOLUTION TAN SOLUTIONS: https://evolutionsunless.com/ SHOP BAKD DHA INFUSED BODY WASH: https://bakdsunless.com/products/bakd-sunless-dha-infused-body-wash-3-4fl-oz-10-pack

Yeah, you read that title right! Got a wild client story, salon confession, or business question? DM us on Instagram at @dopaminehitspod. Nothing is off the table. Clearly. Send in your stories : dopaminehitspodcast.com

Our first LIVE episode, baby. Megan joined us for such a good conversation about building a spray tan business from home, making your space feel intentional, and creating a client experience that feels personal without needing a giant studio, fancy setup, or unlimited budget. We talked about the little things that make clients feel remembered, why notes and personal touches matter so much, how to show up online when it feels awkward, and why sometimes the best business growth comes from just being brave enough to put yourself out there. Basically, this one is for the spray tan artist building something beautiful with what she has right now.

In this hilarious and refreshingly candid episode of Dopamine Hits, Lauren, Katie, and Natalie sit down with Jim from Fuji Spray Sunless for a deep-dive conversation about spray tan equipment, customer service, and what it really takes to keep a sunless business running smoothly. What starts as a playful, chaotic interview quickly turns into a surprisingly insightful look at the science behind spray tan guns, the differences between turbine systems, common troubleshooting issues, and why regular maintenance matters more than most artists realize. Jim shares the story behind Fuji’s growth, how the company works with artists to develop new products, and why customer service is a core part of the brand’s reputation. The conversation also gets delightfully off-track with jokes, listener-style banter, and plenty of “Father Fuji” energy, making this episode equal parts educational and entertaining. If you’re a spray tan artist, beauty professional, or just love behind-the-scenes business stories with personality, this one delivers both laughs and practical takeaways.