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In his Wisdom From The Patio video series, Kongusto President and founder Joel Ciniero describes the culture he expects from his team: bring solutions, own the outcome together, and keep going even when winning is off the table. According to Joel Ciniero, what great business people do is solve problems. It’s a standard he applies to his own team. “I always expect you to bring a potential solution to the problem, no matter how crazy it is,” he says. A problem that arrives without any attempt at a solution isn’t what he’s looking for. The second half of that expectation is accountability. “If we all agree as a team that the solution is X and we execute on X and we fail, we live together, we die together,” Ciniero explains. “We don’t go on a witch hunt and look for somebody to blame.” In his view, failure doesn’t have to be the end of the story. A setback can become the plateau from which a team starts to grow next. To make the point, Ciniero turns to the last-place finisher in a race. The runner isn’t remembered as a loser, he says. “You remember them because you know they ran into problems.” What matters is what that person chose to do next. “What they didn’t do was drop out and be one of the middle people who never crossed the finish line. They had the grit to know they weren’t going to win and finish anyway.” For telecom providers, managed service providers, contact centers, and outsourcing organizations, the message speaks to how a team is led as much as how it performs. When people are expected to bring ideas, and know a missed result won’t turn into a hunt for someone to blame, they have more reason to take the swing. It’s a straightforward view of leadership from an executive who asks his team for solutions first and shares the outcome after. The takeaway: A team that brings solutions and owns results together can keep moving even when the outcome isn’t a win. Watch Joel Ciniero’s “Embrace failure” video, part of his Wisdom From The Patio series. Connect with Joel Ciniero Joel Ciniero is President and Founder of Kongusto, a nearshore outsourcing company. To learn more about his perspectives on business leadership, workforce strategy, and outsourcing excellence, visit www.kongusto.co or contact him at [email protected].

In his Wisdom From The Patio video series, Kongusto founder Joel Ciniero answers a simple question, “what does Kongusto do?”, and explains why the label alone doesn’t tell the story. Ask Joel Ciniero, President and Founder of Kongusto, what his company does, and the quickest answer is also the least interesting one. “I say we’re a call center, it’s not very compelling,” he acknowledges. So he starts with what the company believes. “At Kongusto, we believe that great people build great companies, and we believe that premium human capital is the ultimate competitive advantage.” In Ciniero’s view, that belief sets his company apart from much of the industry, which he says is built on mediocrity. “That’s why they use scripts, that’s why they use call timers. That’s why there’s always something QA to filter out somebody who doesn’t say the right words.” The goal of the call center structure, he says, isn’t greatness. “They don’t want to be too much or too little. They want to be right in the middle.” Kongusto takes a different route. The company hires professional people who are skilled in what they do, and they don’t work from home. Instead, Kongusto brings them into a professional workplace, asks them to dress professionally, and mentors them to build “deep cultural bonds with their counterparts in the US.” “That is how we approach outsourcing,” Ciniero says. For telecom providers, managed service providers, contact centers, and outsourcing organizations, the distinction is worth noticing. How a team is hired, where it works, and how it is developed can say far more about a partner than the category it falls into. It’s a candid perspective from an executive who would rather define his company by what it believes than by the label it’s usually given. The takeaway: A category describes what a company does, but a belief about people explains how well it does it. Watch Joel Ciniero’s “Great people build great companies” video, part of his Wisdom From The Patio series. Connect with Joel Ciniero Joel Ciniero is President and Founder of Kongusto, a nearshore outsourcing company. To learn more about his perspectives on business leadership, workforce strategy, and outsourcing excellence, visit www.kongusto.co or contact him at [email protected].

By Doug Green “The best survey is the one you don’t have to send.” In this Technology Reseller News podcast, John Moses, Vice President of Member Experience at Oura, explains how the company is using AI to develop a new customer experience metric called TCX — Total Customer Experience — designed to measure service quality continuously rather than relying primarily on traditional surveys. Oura is best known for its wearable ring, but Moses says the company also sees itself as a membership and healthcare business. Customers wear the device throughout the day, interact frequently with the Oura app and rely on the platform for ongoing health insights. That continuous relationship led Oura to rethink how it measures customer experience. Traditional tools such as CSAT and post-interaction surveys depend on customers choosing to respond. Moses says response rates are limited, survey fatigue is real, and the feedback is often too vague to tell a service organization exactly what went right or wrong. TCX takes a different approach. Oura uses AI to analyze customer interactions directly and scores them across four areas: whether the issue was correctly identified, whether the customer experienced friction during the support process, whether the issue was resolved, and what the customer’s sentiment was at the end of the interaction. All four need to be positive for the interaction to receive a successful TCX score. That creates a much larger pool of data than surveys alone. Moses says managers can drill into performance by channel, problem type, contact center, team or individual representative and see where service quality is improving or slipping. Speed is another advantage. Instead of waiting weeks or months for survey trends to emerge, Oura can see problems much closer to when they occur and respond faster. The model also helps evaluate AI-driven service. As AI takes on a larger share of customer interactions, Moses says companies need a way to govern those systems at scale. “AI is now doing the work,” Moses says. “We need a measure that can keep up with the productivity of AI and tell us where to look.” Oura also uses TCX to help human service representatives understand what worked in successful interactions and where they could improve. Moses believes the larger industry may eventually need a new standard for measuring customer experience in an AI-driven world. His hope is that TCX can contribute to that conversation. To learn more about Oura’s TCX you can read the blog here.

In his Wisdom From The Patio video series, Kongusto President and founder Joel Ciniero uses a simple race analogy to explain why comfort may be a business’s most dangerous habit. When people watch a race, they remember the first-place winner, says Joel Ciniero, but they also remember the competitor who fails spectacularly right at the end. What they rarely remember is everyone in between. “You never want to finish in the middle,” Ciniero says. “Nobody remembers the people in the middle.” For Ciniero, the same rule applies to business. “You never want to be caught in death by mediocrity,” he warns. The reason it’s so easy to fall into, he explains, is that the middle feels good. “Mediocrity is comfortable. Mediocrity is safe.” A company that matches what its competitors are doing, avoids bold decisions, and settles for acceptable results rarely feels like it is taking a risk. But the safety is deceptive. “You’re never going to win being mediocre.” For telecom providers, managed service providers, contact centers, and outsourcing organizations, where many competitors can look and sound alike, the message is worth taking seriously. A business that sets out to be good enough gives customers very little reason to remember it, and even less reason to choose it again. A race is a simple image, but it carries a direct message for any leader deciding how much risk is worth taking. The takeaway: Playing it safe feels comfortable, but a business that settles for the middle of the pack gives customers nothing to remember. Watch Joel Ciniero’s “Middle is mediocre” video, part of his Wisdom From The Patio series. Connect with Joel Ciniero Joel Ciniero is President and Founder of Kongusto, a nearshore outsourcing company. To learn more about his perspectives on business leadership, workforce strategy, and outsourcing excellence, visit www.kongusto.co or contact him at [email protected].

By Doug Green “There’s still value in these devices — and there’s still data that has to be protected.” In this special Technology Reseller News and ITAD Association podcast, Malik Notta and A.J. Jamal of Elite Supply Chain Solutions discuss the growing opportunity around mobile device recycling, data destruction and asset recovery for enterprises, carriers and channel partners. Elite Supply Chain Solutions works with used and end-of-life mobile devices, including phones that may still have resale value as well as damaged devices that can be repaired, harvested for parts or responsibly recycled. The company has worked with major wireless carriers on device return, salvage and recovery programs. Jamal says one of the biggest issues is keeping usable equipment out of landfills. A phone traded in for a newer model may still have substantial life remaining. Devices in good condition can be resold, while damaged devices may be repaired or broken down for usable components. That creates both an environmental and financial opportunity. But data security is equally important. For enterprises, carriers and individuals, retired mobile devices may still contain sensitive business information, personal data, photos and credentials. Elite says it performs certified data wiping and can provide documentation showing that the data has been removed. That capability extends beyond phones. Notta says the company can also handle laptops, computers, hard drives and older storage media that organizations may have accumulated without a clear disposition strategy. For MSPs and MSSPs, that creates an additional service opportunity. Partners already managing customer infrastructure can add IT asset disposition to the relationship, helping customers securely retire devices while recovering remaining value. That can also differentiate an MSP by solving a problem many customers may not realize they have. Carriers represent another opportunity. Jamal says Elite has supported programs where damaged or returned devices were evaluated, securely wiped and either recovered for resale value or broken down for parts. In some cases, that creates a revenue stream. In others, it provides a compliance and data-security service. The broader message is that mobile device disposition should not simply mean throwing old equipment away. For enterprises, MSPs and carriers, a structured ITAD process can protect data, reduce environmental impact and recover value from equipment that might otherwise be overlooked. Visit EliteCell.com to learn more.

By Doug Green “RCS isn’t just SMS 2.0. It changes what businesses can actually do inside a message.” In this Technology Reseller News podcast, Dave Boddington of Infobip discusses how Rich Communication Services is changing both the technical and commercial realities of business messaging — and why RCS is becoming a much more important part of omnichannel customer engagement. Infobip is an AI-native communications platform supporting channels including messaging, voice and email, along with an expanding software and AI orchestration stack. Boddington says RCS differs fundamentally from SMS because it is delivered over IP and supports much richer experiences. That includes branded messages, verified senders, rich media, buttons, quick replies and interactive experiences that can turn a simple notification into a transaction or conversation. Brand verification is especially important. Only approved brands can use the channel for business messaging, giving customers a visible indication that the sender is legitimate. Apple’s rollout of RCS has also accelerated adoption. Boddington says support across both Android and iOS has significantly expanded the addressable audience in major markets, making RCS one of the broadest rich messaging channels available to businesses. The opportunity extends well beyond marketing. An appointment reminder, for example, can allow a customer to add the event to a calendar or reschedule immediately. A retail message can lead directly to a purchase. A support interaction can be handled within the messaging thread itself. Boddington describes RCS as a “Swiss army knife of messaging.” But he also stresses that RCS should not be viewed in isolation. Businesses still communicate through voice, email, mobile apps, websites and other messaging channels. The real opportunity comes from intelligently orchestrating those interactions so the customer is not repeatedly receiving disconnected communications. That is where AI increasingly enters the picture. Infobip’s AgentOS is designed to help orchestrate interactions across multiple channels and give businesses a more unified view of the customer journey. The shift also creates a new opportunity for carriers. Infobip recently introduced RCS Business OS, a modular set of tools designed to help operators manage RCS provisioning, traffic, pricing, governance and compliance. Boddington says carriers are finding that RCS can generate entirely new messaging use cases rather than simply replacing existing SMS traffic. For enterprises, service providers and carriers, the larger message is that business messaging is moving from simple notifications toward interactive, trusted and measurable customer experiences. Visit Infobip.com to learn more.

In his Wisdom From The Patio video series, Kongusto founder and President Joel Ciniero argues that companies that treat outsourcing as a cost play are setting the wrong expectation from day one. Say the word “outsourcing” to most business owners, and the first thoughts are usually cheap and low quality. According to Joel Ciniero, that assumption shapes how many companies move forward, and it’s where the trouble begins. At first, Ciniero says, the approach seems to work. “It works fine until you stand up and the full weight of your scaling, your product, your customers all come to bear on your shoulder.” That’s when the reality sets in. “You start to feel the claws digging in your shoulders and into your hips, and you realize it wasn’t as easy a lift as I thought it was going to be.” His answer is to raise the standard before the partnership begins. “As companies, we should not outsource for kind of the average,” he says. “We should outsource for excellence.” For Ciniero, that means holding an outsourcing partner to a clear expectation: “We should have an expectation of our outsourcing partners that they can perform better than we’re performing that same service at home, not just cheaper.” For telecom providers, managed service providers, contact centers, and other organizations weighing an outsourcing partner, the idea reframes the evaluation. The question worth asking goes beyond what a partner will cost. It’s whether that partner can do the work better than the company can on its own, especially when growth puts real pressure on the service. It’s a pointed message from an executive who leads a nearshore outsourcing company and is holding his own industry to a higher bar. The takeaway: Outsourcing for the lowest price may hold up early on, but outsourcing for excellence is what holds up once the business is under real weight. Watch Joel Ciniero’s “Outsourcing for excellence” video, part of his Wisdom From The Patio series. Connect with Joel Ciniero Joel Ciniero is President and Founder of Kongusto, a nearshore outsourcing company. To learn more about his perspectives on business leadership, workforce strategy, and outsourcing excellence, visit www.kongusto.co or contact him at [email protected].

By Doug Green “You can work from the AI you already use instead of jumping between portals.” In this Technology Reseller News podcast, Daniel Rosenrauch of Viirtue discusses the launch of Viirtue MCP, a white-label Model Context Protocol server designed to connect AI platforms such as ChatGPT, Claude, Codex, Grok and Gemini directly to the Viirtue communications environment. MCP, or Model Context Protocol, is an open standard that allows AI systems to connect with outside tools and data. For Viirtue partners and customers, that means an AI assistant can pull communications data, analyze activity and increasingly take action without requiring the user to log into a separate portal. Rosenrauch demonstrated queries such as asking how many calls came into a sales line, how many were new prospects, what prospects were asking about, how many agents were available in a queue and why certain calls were transferred. The system can also take action. Users can log agents in and out of queues, adjust settings and build workflows directly through the AI interface. For enterprise customers, Rosenrauch says the opportunity is particularly strong in regulated industries. Viirtue MCP includes governance controls ranging from no-access and metadata-only modes to redacted and full-access modes. In healthcare, the redacted mode is designed to remove protected health information before data reaches the AI, while maintaining audit logging and access controls. That can allow healthcare organizations to use AI to analyze communications while addressing HIPAA-related requirements. Sales organizations can also use the system to analyze transcripts across multiple conversations and identify patterns, such as which offers produce stronger close rates or which customer questions appear most frequently. For MSPs, Rosenrauch sees an equally important operational use case: troubleshooting. A partner managing many customers could ask the AI to locate an account, review call traces and help diagnose why calls are dropping or why a call flow is not performing as expected. Rosenrauch says more than half of respondents in a recent Viirtue partner poll identified troubleshooting as the first way they planned to use MCP. The service is included at no additional cost for Viirtue customers, including smaller deployments. For partners, Rosenrauch says that creates both a competitive differentiator and a way to simplify support, administration and reporting. His broader message is that MCP connectivity is moving quickly toward becoming table stakes. Visit Viirtue.com to learn more or request a demo.

By Doug Green “We’re growing through our partners, and that partner community is what made eight million users possible.” In this Technology Reseller News podcast, Jon Brinton of Crexendo discusses a major milestone for the NetSapiens platform: more than eight million active users, reached roughly five years after Crexendo and NetSapiens came together. Brinton says the platform had fewer than 1.75 million users at the time of the merger. Since then, the user base has more than quadrupled, driven largely by the service providers and licensees building their own offerings on NetSapiens. Today, the platform supports roughly 250 service providers globally. Brinton says many newer licensees have migrated from legacy platforms such as Metaswitch and BroadSoft, while the overall licensee base has continued to expand. A major part of the model remains what Crexendo calls “sessions, not seats.” Instead of licensing strictly by individual user seats, NetSapiens is licensed on concurrent usage. Brinton says that gives partners greater flexibility to create their own service packages, user profiles and pricing models. The platform is also designed to operate under the partner’s own brand. That becomes increasingly important as service providers move beyond basic UCaaS and build solutions around specific verticals. Brinton points to the NetSapiens ecosystem as a major growth engine. Partners can combine the core platform with additional technologies in areas such as AI, contact center, mobility and customer experience. Tango Networks is one example, allowing partners to extend UC capabilities to a user’s native mobile dialer. Brinton says the model lets providers tailor offerings around markets ranging from education and professional services to highly specialized verticals. That can also support higher revenue per user. “When you add these new applications and really make the solution fit a specific vertical, partners can command significantly higher revenue and margin,” Brinton says. Crexendo is also preparing a major NetSapiens platform update, version 46, known as NetSapiens Flow. Brinton says feedback from some licensees has been that the changes are substantial enough to feel more like a new platform than a simple version update, with a redesigned user interface and changes across core functionality. Those developments will be a major focus at the upcoming NetSapiens User Group Meeting in Austin. The annual UGM brings together licensees and ecosystem partners to share best practices, demonstrate new applications and explore how they are building differentiated services on top of NetSapiens. For Brinton, the eight-million-user mark is ultimately a reflection of that community. Visit Crexendo.com and NetSapiens.com to learn more.

By Doug Green “The OMS may make the right decision, but if the runway is blocked, the plane still can’t land.” In this Technology Reseller News podcast, solutions architect Hanuman Gali discusses a problem retailers often underestimate heading into Black Friday and the holiday season: peak failures frequently happen between systems rather than inside the order management system itself. Gali says retailers should think of peak season as a period stretching from early October through early January, with individual companies running promotions at different points depending on sales goals and inventory. The order management system may sit at the center of the process, but it depends on many other systems operating correctly. Those include payment gateways, warehouse management systems, inventory systems, store systems, queues, APIs and network connections. Gali compares the OMS to an air traffic controller. It may correctly determine the best store or warehouse to fulfill an order, but if the communications path to that location is blocked or delayed, the order still does not move. Inventory latency is another major risk. A system may show five units available even though some are damaged, already committed or simply not reflected correctly because of a delayed update. During normal operations, those gaps may be small. During Black Friday volumes, even a few minutes of delay can result in overselling, back orders and cancellations. Ship-from-store adds another layer of complexity. Stores may technically have inventory, but fulfillment can still fail because employees are busy with customers, network connectivity is weak, systems are not updated, or basic equipment such as carts, totes or pallet jacks is unavailable. Gali says technology teams therefore need to look beyond software alone. His peak-readiness checklist includes code and configuration freezes well ahead of major sales events, realistic volume forecasting and load testing at 1.5 to 2 times expected demand. Teams should also review database health, queue depth, API performance, certificates, passwords, cache, logs and monitoring thresholds. Operational runbooks are equally important. If a queue backs up, an integration stops responding or another component fails, teams should already know what steps to take rather than developing a response in the middle of the event. Gali also recommends documenting what happened after every peak period and feeding those lessons into the next readiness cycle. The takeaway is simple: retailers should not assume the OMS is the only system that matters. Peak performance depends on the entire chain around it.

In his Wisdom From The Patio video series, Kongusto President and founder Joel Ciniero explains why leaders who focus on trimming expenses may be overlooking the one lever that actually moves a business forward. When a company is struggling, the first instinct is often to open the P&L and start cutting. But according to Joel Ciniero, that instinct has a limit, and he saw it firsthand while working in mergers and acquisitions. When you take over a troubled company, Ciniero explains, some costs simply can’t be cut. “You can save money by getting rid of your telephone system, but you can’t run a business,” he says. “You can save money by not buying desks, but you’d have nowhere for people to sit.” Eventually, the savings run out, and leaders are left with a harder question: How do you save the company? Ciniero’s answer is revenue growth. “Just simply sell more of your product, where you hopefully have some profit margin built in.” He sees the opposite pattern in many CEOs and business operators, who comb through the P&L looking for a few dollars to save here and a few more there. When that becomes the goal, Ciniero warns, the business suffers. “Nobody saved their way to success. They earned it.” For telecom providers, managed service providers, contact centers, and outsourcing organizations, the idea is worth considering. Cost control still deserves attention, but it has a ceiling, while the ability to grow revenue does not. Winning new customers and selling more of what the business already does well is where leadership time creates the most value. It’s a grounded perspective from an executive whose M&A experience gave him a close look at companies in trouble and what it takes to turn them around. The takeaway: Cutting costs can buy a business time, but growing revenue is what gives it a future. Watch Joel Ciniero’s “You can't save your way to success” video, part of his Wisdom From The Patio series. Connect with Joel Ciniero Joel Ciniero is President and Founder of Kongusto, a nearshore outsourcing company. To learn more about his perspectives on business leadership, workforce strategy, and outsourcing excellence, visit www.kongusto.co or contact him at [email protected].

By Doug Green The latest technology isn't always the greatest competitive advantage. Sometimes, it's the ability to keep customers running when something goes wrong. In this Technology Reseller News podcast, Doug Green speaks with Peter Siler, sales manager at Leaseweb USA, about the company's article, “Reliability Is the New Innovation.” Their conversation explores why reliability, resilience, and predictable infrastructure costs are becoming increasingly important for managed service providers. Siler explains the distinction between uptime and true resilience. While uptime measures service availability, resilience addresses what happens when infrastructure fails, including how quickly systems recover and whether services can continue operating across different locations. The discussion examines how hybrid and multi-cloud environments can introduce hidden single points of failure, why disaster recovery requires more than a backup plan, and how MSPs can design infrastructure around their customers' actual business requirements. Siler also discusses Leaseweb's global infrastructure, its flexible approach to cloud deployment and the importance of avoiding unnecessarily complex or expensive solutions. For MSPs, resilience can also create new recurring revenue opportunities through monitoring, cybersecurity, capacity planning and disaster recovery services. The message is that reliability is not simply a technical specification. It can be a business differentiator, a customer retention strategy and an opportunity for MSPs to deliver greater value. Read the original article: https://telecomreseller.com/2026/09/29/reliability-is-the-new-innovation/ Learn more about Leaseweb: https://www.leaseweb.com

By Doug Green “Voice is absolutely central.” In this Technology Reseller News podcast recorded at vCon in Atlanta, Peter Saddington, General Partner and CEO of Staas Fund, discusses why voice AI is attracting serious venture investment and why he sees voice as a foundational interface for the next generation of intelligent applications. Staas Fund, short for Strategy as a Service, is an Atlanta-based venture studio and investment fund focused on early-stage companies. Saddington says the firm typically writes checks ranging from $50,000 to $250,000 while also helping portfolio companies with technology, software development, marketing and operations. Over the last year, Saddington says he has invested in two AI startups focused specifically on voice and telecom. That, he argues, is a signal worth watching. Saddington describes himself as a techno-optimist and says he looks for AI companies that can improve productivity, reduce friction and create better outcomes for people. Healthcare is one example. He points to voice AI as a way to handle routine triage, reduce time spent waiting on the phone and make common interactions with healthcare providers faster and more efficient. But Saddington believes the opportunity goes further. “If we can get voice right, then care might come through AI technology,” he says. That may sound counterintuitive in a market where AI is often criticized as impersonal, but Saddington argues that improvements in latency, context, emotional nuance and conversational quality are changing what voice systems can do. Voice, he says, was previously treated as secondary because the technology simply was not good enough. The missing ingredient was emotional and contextual fidelity. Today, that gap is narrowing. Saddington says users are now listening for subtle signs that an AI-generated voice is artificial — a milestone that, in his view, shows just how far the technology has advanced. For entrepreneurs and investors, that creates an opportunity. The companies that can close the remaining gap between synthetic and natural conversation may be able to unlock new use cases across healthcare, customer experience and other industries where trust, clarity and human interaction matter. Saddington’s message is simple: voice is no longer an add-on. It is becoming one of the central interfaces through which AI will interact with people. Search Peter Saddington online to learn more about Staas Fund and his investment work.

By Doug Green “Traditional telecom was built for human-to-human calling. We designed the communications layer for AI agents.” In this Technology Reseller News podcast recorded at vCon in Atlanta, Vikash and Anubhav of Vobiz AI discuss why voice AI needs telecom infrastructure built specifically for AI agents. Vobiz is targeting AI agent developers, enterprises and service providers moving traditional contact center traffic toward AI. Vikash says legacy telephony was largely designed around 8 kHz human voice traffic. Vobiz delivers higher-fidelity 16 kHz and 24 kHz audio, along with noise cancellation, voice isolation, forward error correction and packet-loss concealment. The goal is to give speech-to-text systems better audio while allowing AI developers to focus on the agent rather than the underlying telephony. Vobiz also emphasizes speed. Customers can complete KYC, obtain a number, connect it to an AI platform and make a first call in less than 10 minutes. For larger deployments, the platform includes campaign management, number-health monitoring, automated number rotation and retry management. Anubhav says Vobiz is also building a pre-call intelligence layer that can help determine which number, route, time and communications channel is most likely to reach a customer. That intelligence can extend across voice, SMS, WhatsApp, RCS and other channels. For MSPs and channel partners, the company offers an API-first model that can simplify entry into telecom and AI voice services. Vikash says Vobiz is available in approximately 130 countries and is already handling hundreds of millions of calls per month. The company’s broader vision is to move from telecom infrastructure to an intelligent communications layer built for AI. Visit Vobiz.ai to learn more.

By Doug Green “The mobile workforce is part of the communications opportunity — and partners should be capturing that revenue.” In this special Cloud Communications Alliance and Technology Reseller News podcast, Brian Cassano, Vice President of Channel Success Americas at Tango Networks, discusses how MSPs and communications providers can extend UCaaS capabilities to mobile workers while creating a new recurring revenue opportunity. Tango Networks integrates unified communications services directly with mobile networks, allowing an employee’s smartphone to operate as part of the business communications environment without requiring an over-the-top mobile application. Cassano says that matters as organizations increasingly depend on hybrid, remote and field-based workers. Employees may spend much of their day away from a desk, but businesses still need their calls, messaging, compliance tools, analytics and other communications capabilities connected to the corporate environment. Tango brings those two worlds together. A worker can use the native dialer on a smartphone while maintaining a business identity connected to the company’s UCaaS platform. In a bring-your-own-device environment, personal and business communications can remain separated while the employee continues carrying a single phone. For partners, Cassano sees a significant opportunity. Instead of selling communications services primarily to fixed workers, MSPs can extend their offering across the customer’s entire workforce. That includes highly regulated industries. Healthcare organizations, for example, may not want nurses or other employees distributing personal mobile numbers to patients and coworkers. Tango allows workers to use a business identity while extending capabilities such as call recording, analytics and other compliance-related tools already used within the UCaaS environment. The same model can apply to financial services, legal organizations and other businesses where mobile communications may need to be captured and managed. Tango is also expanding its relationship with Crexendo and the NetSapiens partner ecosystem. Through the Crexendo marketplace, partners can access NetSapiens Extend, powered by Tango Networks, providing a simpler path to bundle mobile communications into existing UCaaS offerings. Cassano says that can help partners differentiate themselves, increase customer satisfaction and create cross-sell and upsell opportunities. AI adds another dimension. As service providers introduce AI-powered analytics, customer experience tools and communications intelligence, those capabilities can also be extended to mobile workers rather than remaining limited to traditional contact center or desk-based environments. Cassano’s message to MSPs is straightforward: mobile should increasingly be considered part of the UCaaS sale rather than a separate communications silo. Tango Networks will be a Platinum sponsor at the upcoming Crexendo User Group Meeting in Austin, where the company plans to work directly with partners on mobile UCaaS use cases and revenue opportunities. Visit TangoNetworks.com to learn more.