Advertise on podcast: Social Media Marketing Podcast

Want to know which YouTube metrics actually matter now and how to get your videos found in Ask YouTube, ChatGPT, and other AI search tools? I interview Justin Brown to learn how YouTube's new view count and engaged views work, which YouTube analytics to track instead, and how to optimize your videos, chapters, and Shorts for search and AI discovery. How YouTube Now Counts Views vs Engaged ViewsWhich YouTube Metrics Matter for Business GrowthHow to Turn More YouTube Views Into Engaged ViewsHow to Optimize YouTube Videos for Ask YouTube and AI SearchWhy Custom YouTube Shorts Thumbnails May Not Be Worth the Time Guest: Justin Brown | Show Notes: socialmediaexaminer.com/742 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Struggling to create Facebook, Instagram, or TikTok ads that people remember long enough to buy from you? I interview Sarah Levinger to learn how to use behavioral science and consumer psychology to create social ads by deciding how to deliver a message, who to aim it at, and where it fits in the customer journey. Why Behavioral Science Matters for Social Ads: Recall, Not Just ConversionsDecide How to Deliver the Ad Message Using the Valence and Intensity ModelDecide Who the Ad Targets Using the Three-Self Model Instead of AvatarsDecide Where the Ad Fits in the Customer Journey Using the Messy Middle Model Guest: Sarah Levinger | Show Notes: socialmediaexaminer.com/741 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how to use Instagram's newest editing tools and analytics to scale short-form video content? I interview Elizabeth Marberry to learn how to use Instagram's First Draft feature, the Edits app, analytics insights, and profile optimization strategies to produce better Reels in less time How to Make Instagram Reels Faster Without Sacrificing QualityHow to Use the Instagram Edits App as a Reels Production WorkspaceHow to Analyze Instagram Reels Performance With Edits InsightsHow to Optimize an Instagram Profile Grid With Pinned Posts and Tagged ContentHow to Use Automatic Reels Translations to Reach New Audiences Guest: Elizabeth Marberry | Show Notes: socialmediaexaminer.com/740 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to stop losing YouTube viewers in the first few seconds of every video? I interview Adam Ivy to learn the BINGE method, a YouTube scripting framework that boosts retention, generates engagement, and turns viewers into customers. Opening With a Banger Hook and Building IntrigueThe Nudge Forward: YouTube Script Structure That Keeps Viewers WatchingGenerating Engagement That Builds Trust and ReachEnding in Momentum to Drive Binge-Watching Guest: Adam Ivy | Show Notes: socialmediaexaminer.com/739 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to use AI to create LinkedIn content without getting flagged or losing credibility? I interview AJ Wilcox to learn how to use AI strategically at each stage of content creation on LinkedIn. The Ideation-Expertise-Polish Model for AI-Assisted ContentLinkedIn's AI-Powered Live Stream ToolsLinkedIn's AI Ad Creative Tools and the Variation TrapLinkedIn Video Format and Aspect Ratio PerformanceLinkedIn Comments as a Strategic Growth ChannelLinkedIn Posting Frequency and Timing That Maximizes Engagement Guest: AJ Wilcox | Show Notes: socialmediaexaminer.com/738 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how to create Instagram Reels that build a loyal following without expensive equipment or hours of editing? I interview Shannon McKinstrie to discover a complete framework for creating authentic, unpolished Instagram Reels that drive engagement, attract followers, and convert viewers into customers. Why Unpolished Content Outperforms Polished Production on InstagramFind the Intersection of Expertise and EnthusiasmUse Identity-Based Hooks to Stop the ScrollWrite Hooks Built on Specificity and PerspectiveVisual and Editing Techniques That Boost Reel RetentionTest Reels Content With Instagram Trial Reels Before Publishing to the Feed Guest: Shannon McKinstrie | Show Notes: socialmediaexaminer.com/737 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how to use Meta's newest algorithm changes and AI tools to lower your ad costs and improve lead quality? I interview Tara Zirker to discover how Meta's latest updates to ad placements, creative AI, the pixel, and business agents are reshaping what marketers need to control and what they should hand over to the algorithm. Why Meta Is Removing Manual Placement Controls and What Advantage+ Placements Actually DoesThe Andromeda Algorithm and Why Creative Diversity Is Now the Competitive LeverHow the AI-Enhanced Pixel and Product Catalogs Change the Data GameUsing Meta AI at Meta.ai for Account Analysis and StrategyMeta Business Agent and the Rise of AI-Powered Customer Interactions Guest: Tara Zirker | Show Notes: socialmediaexaminer.com/736 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to stop paying for distribution and let YouTube's AI find the right audience for your business? I interview Derral Eves to learn how to build a YouTube content strategy that lets the algorithm find and deliver your ideal customers without paid ads. Why Most Businesses Get YouTube Strategy WrongHow to Target the Viewer, Not the CustomerHow to Use a Curiosity Gap to Earn the ClickHow to Build Know, Like, and Trust Before SellingHow to Use Find an Authentic VoiceHow to Choose the Right YouTube Video Format and Engagement MechanismHow to Use YouTube Analytics to Analyze and Adjust Your Content Strategy Guest: Derral Eves | Show Notes: socialmediaexaminer.com/735 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to run TikTok ads but find the Ads Manager interface overwhelming and the learning curve too steep?​ I interview Melissa Laurie to learn how TikTok's latest AI tools, including Agentic Hub, Symphony Creative Studio, and Content Suite, can simplify ad creation, automate campaign management, and help produce high-performing short-form video content. TikTok's Agentic Hub and MCP Open the Door to AI-Powered Ad ManagementAI Skills That Give Marketers a Shortcut to Expert-Level Campaign ManagementSymphony Creative Studio Generates Video Ads From Briefs, but Human Oversight Remains EssentialContent Suite's AI Search Simplifies Competitive Research and Creative IdeationHow to Structure Short-Form Video That Outperforms AI-Generated Content Guest: Melissa Laurie | Show Notes: socialmediaexaminer.com/734 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how to create video content that builds real audience relationships and drives sales? I interview Daryn Strauss to learn how to structure a binge-worthy video series using proven storytelling frameworks that turn casual viewers into loyal customers. Why Video Series Content MattersThe 4H Formula for Structuring Individual Videos for an Educational Video SeriesHow to Use Your Origin Story in Educational Video Series: The Story Vault & Re-HookingThe Golden Series Formula for Creating a Video SeriesHow to Choose a Repeatable Video Series Format Guest: Daryn Strauss | Show Notes: socialmediaexaminer.com/733 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Curious which of Instagram's latest features can help small businesses reach new audiences? I interview Elizabeth Marberry to learn how to use Instagram's caption, music, and audio updates to expand your reach and engagement. Instagram's TV App Expansion and What It Means for MarketersUsing AI-Powered Stories Effects and Keeping Stories AuthenticSwapping Audio on Published Posts and CarouselsHow Adding Music to Instagram Carousels Unlocks the Reels FeedCreating Multi-Caption Carousels and Strategic Carousel Content Guest: Elizabeth Marberry | Show Notes: socialmediaexaminer.com/732 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering why your Instagram content isn't converting the way it used to? I interview Ellen Mackenzie to discover a three-part Instagram marketing strategy for 2026. Why Instagram Feels Different in 2026How to Create Natural-Feeling Instagram Reels for MarketingHow to Create Natural-Feeling Instagram Carousels for MarketingHow to Find Your Format Mix and Posting Cadence With Instagram MetricsHow to Amplify High-Performing Organic Instagram Posts With Paid Ads Guest: Ellen Mackenzie | Show Notes: socialmediaexaminer.com/731 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Curious which new LinkedIn features can help your brand reach entirely new audiences? I interview AJ Wilcox to learn how collaborative posts and the creator marketplace work, how a new analytics metric reveals whether your content is breaking beyond your existing network, and how to use AI on LinkedIn without getting flagged. Using LinkedIn Collaborative Posts & Creator MarketingUsing LinkedIn Campaign Manager Brand Kit for AdsUsing LinkedIn Collaborative Posts to Drive Reach Beyond Company PagesUsing AI-Powered People Search for All US UsersUsing the LinkedIn Creator Marketplace: How to Pitch B2B Influencers & Thought LeadersUnderstanding LinkedIn’s In-Network vs. Out-of-Network Analytics Guest: AJ Wilcox | Show Notes: socialmediaexaminer.com/730 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how to turn casual Instagram photo slides into a consistent lead generation system? I interview Katelyn Rhoades to learn how to use Instagram carousels to build a loyal following, generate leads, and drive sales without ever hitting record on a Reel. Why Instagram Carousels Outperform Reels for Many CreatorsChoosing the Right Visual Style for Instagram CarouselsWriting Instagram Carousel HooksStructuring the Instagram Carousel Story ArcTurning Instagram Carousel Engagement Into Revenue Guest: Katelyn Rhoades | Show Notes: socialmediaexaminer.com/729 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering what YouTube's aggressive push into living rooms means for your marketing channel strategy? I interview Liron Segev to learn how to optimize your YouTube channel and content for TV viewers Why YouTube on TV Changes MarketingOptimize Your Channel Banner and Thumbnails for TVCreate Longer, Episodic Content for the Couch AudienceUnderstand YouTube's New Unique Reach MetricPrepare for Ask YouTube and AI-Powered Search on TVTake Advantage of YouTube's TV Commerce Features Guest: Liron Segev | Show Notes: socialmediaexaminer.com/728 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.