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How to Get Found on ChatGPT Before Your Competitors Do A complete stranger asked ChatGPT how to explain binge eating to their partner. ChatGPT recommended one woman's podcast. That stranger listened, fell in love with her work, and showed up to the consult call already knowing the price and ready to sign. She made $3,500 from a conversation that happened without her. This is what's happening in search right now. AI tools are recommending specific businesses by name, and the businesses getting named are the ones who figured this out first. Rachel Lindteigen spent 25 years in marketing, Fortune 500s and ad agencies, before turning that expertise toward one question: how do small businesses get found? She now teaches entrepreneurs how to show up in both Google and AI search. One of her students found a single keyword, optimized her homepage around it, and made $150,000 in six months. No launches. No ads. In this episode, Rachel breaks down how AI tools decide which businesses to recommend, how to find the right keywords, and the three mistakes keeping most online business owners invisible. The window is open. This is where you start. RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. A business making $150K to $500k annually, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I'll teach you how to turn scattered marketing effort into predictable revenue. Ready to build that system? Save your seat here. Etched Marketing (Rachel's website) Marketing for Entrepreneurs Podcast Rachel Lindteigen on Instagram ChatGPT Claude Perplexity Yoast SEO Plugin WordPress Squarespace HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ AI Search Is Recommending Specific Businesses by Name, and Yours Could Be One of Them — When your ideal client asks ChatGPT a question in your area, those tools recommend specific businesses by name. Getting named comes down to one thing: content that directly answers what your clients are already asking, in their own words. 2️⃣ Content Strategy Comes Before Optimization, and That Order Is Everything — The most important SEO question is strategic: what is your ideal client searching for? Answer those questions first, then optimize for findability. Most business owners do it in reverse, and that's why the results never come. 3️⃣ The Keyword You Haven't Found Yet Might Be Worth More Than Your Next Launch — One of Rachel's students found one phrase, optimized her homepage around it, and made $150,000 in six months. No launches. Finding the right keyword is a learnable skill, and for the entrepreneurs who do, it quietly changes everything.MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

What Actually Needs to Be True Before Your Higher Price Converts I went from 50 sales to one overnight. Same offer. Same audience. Same launch. The only thing that changed was my price.  I blamed the number for months before I finally admitted what actually went wrong. It was me. I didn't believe in the price, and my audience could feel it. Every word I used to sell that offer was drenched in doubt. I over-explained. I piled on bonuses. I practically apologized for what I was charging. And here's the thing nobody tells you: your audience doesn't decide your price. Your confidence does. This episode is the conversation I wish I'd had before that launch. I'm breaking down what has to be true before a higher price converts, and it's not a new offer, a redesigned sales page, or a better number. It's three specific things, and once you see them, you'll understand why every pricing problem you've ever had was never really about the price at all. I also get into payment plans, how to handle existing clients when you raise your prices, and what to do when someone's upset the price went up since the last time they checked. RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. A business making $150K to $500k annually, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I'll teach you how to turn scattered marketing effort into predictable revenue. Ready to build that system? Save your seat here. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Transformation Clarity Unlocks Pricing Confidence — Before you raise your price, you need one clear sentence: who is your student before your offer and who are they after? When you can answer that simply, the value stops feeling abstract and the price starts feeling obvious. Confidence doesn't come before clarity. It comes after. 2️⃣ Your Positioning Does the Selling Before You Ever Make the Offer — When you're specific about who you help, own a clear point of view, and back it up with real results, your audience arrives already believing in you. By the time you name the price, the work is already done. 3️⃣ How You Talk About Your Offer Matters More Than the Number Itself — If you're over-explaining, hedging, or piling on bonuses to justify the price, your audience feels your doubt. Say the price out loud until it stops feeling big. Lead with the transformation, not the features. Address objections before they surface. Your comfort with the number is contagious, and so is your doubt.MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

How to Lead Under Pressure Without Losing Yourself in the Process There's a version of you that is not built to lead. And every time you drag her into a high-stakes meeting, a hard decision, or a moment where your team needs you to be their leader, you pay for it. Your team pays for it. Your business pays for it. You walk away exhausted and wonder why running a company you built feels so relentlessly heavy. That weight has a name, and this episode is where you finally figure out what to do about it. Dr. NaTasha Jordan has worked with Fortune 500 executives and seven and eight-figure entrepreneurs, and she's watched the same pattern play out at every level: the more you've built, the more you're leading from a version of yourself that was never meant to carry it. I'll tell you something I don't love admitting. When Dr. NaTasha spoke at my Made to Scale Mastermind and asked the room "do you know who you are?", I raised my hand during Q&A, which I almost never do with my own guests, because I genuinely didn't have the answer. What came out of that conversation changed something specific for me, and I share exactly what that was in this episode. You'll walk away understanding exactly why you're exhausted, who you actually need to be in your business, and what to do about the one fire that's been quietly burning everything else down. RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. A business making $150K to $500k annually, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I'll teach you how to turn scattered marketing effort into predictable revenue. Ready to build that system? Save your seat here. Follow Dr. NaTasha Jordan on Instagram Free Lifeline Audit HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ The "Just Be Yourself" Advice Is Costing You More Than You Know — Your real self needs rest and protection. She's not built for high-stakes leadership moments. When you bring her into them anyway, your team shifts into caretaker mode and manages you instead of the work. Your performer self is the one who walks in with clarity, holds the standard, and gives your team something steady to follow. Kobe had Black Mamba. Beyoncé has Sasha Fierce. You need yours too. 2️⃣ Under Pressure, You Don't Rise to the Occasion. You Fall to What You've Trained — Knowledge alone doesn't change behavior under pressure. You can read every leadership book ever written and still find yourself reactive and deciding from fear the moment something goes sideways. The leaders who stay steady have done the internal work of understanding their triggers before those triggers run the show. That's what Dr. NaTasha walks you through here. 3️⃣ You Already Know Which Fire Is Burning Your Business Down — You don't have ten problems. You have one. One decision you've been avoiding, one fire generating all the smoke you keep putting out everywhere else. Name it, give it 30 days, then spend the next 30 building a different pattern. It takes 66 days to rewire a behavior. It starts the moment you get honest about which fire you've been walking past. MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

A Look Into The Rooms That Build 7-Figure Businesses I've watched it happen over and over again. Smart, talented women putting in the hours, showing up, and still not seeing the growth they deserve. Almost every single time, what gets them to the next level is getting the right people around them. The biggest leaps I've made in 17 years of entrepreneurship came from being in rooms with people who could see what I couldn't see and who asked the questions I wasn't asking myself. One conversation saved me from a hire that would have been a disaster. Another completely changed how I priced my offers. And more than once, I've walked out of a room thinking bigger than I ever would have allowed myself to think on my own. You can't ChatGPT your way to the next level. At some point, you need proximity. And if you've been feeling like everything is harder and slower and lonelier than it should be, this episode will show you exactly how to find and walk into the right room for you. RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. A six-figure business, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I’ll break down what’s quietly out of sync, and how alignment turns scattered effort into more predictable revenue. If you’re ready for predictable revenue, you can save your seat here. The Milly Club HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You Need Two Types of Rooms — The first is a peer group. People at similar stages, facing similar challenges. You share ideas, swap resources, and learn from each other's experiments. The second is an aspirational room where most people are doing bigger things than you. Peer groups help you grow steadily. Aspirational rooms help you leap.  2️⃣ Being in the Right Room Normalizes Success — One of the most powerful things about being around people doing bigger things is that success starts to feel normal. You hear someone talk about a million dollar launch or a seven figure year and you start to believe it's possible because you see it in front of you.  3️⃣ You Can Add Value Even When You're the Least Experienced — Ask better questions. Share your real experiences. Be generous with your insight. Some of the best contributions in masterminds come from people who are newer but see something others can't because they're too close to it. Don't hold back because you think you're not qualified enough.MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Running ads shouldn’t feel like a money pit.  I hear this all the time from six-figure founders. You know you need to run ads. You know that's how you're going to reach more people, grow faster, and stop relying on the algorithm to get in front of the right audience. But every time you think about actually doing it, you just don’t.  Maybe you've lost money on ads before. Maybe you've heard horror stories. "Just test it and see what happens" feels reckless. So you put it off. I get it. And while I'm not here to tell you to ignore that instinct, I am here to show you a smarter way. In this episode, I'm walking you through a concept called self-funding your growth. The idea is simple: you use a low-priced offer to offset the cost of your ads so that by the time someone buys your bigger offer, you've already covered most or all of your ad spend. You're not spending money now and hoping it pays off later. You're building a list of buyers from day one, and the math works from the beginning. I’ll break down the difference between tripwires and small offers, give you real examples of what to sell, and walk you through the three checks you need to make before you try this strategy. If you've been wanting to run ads but haven't been able to pull the trigger because it feels too risky, this episode is for you. RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. A six-figure business, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I’ll break down what’s quietly out of sync, and how alignment turns scattered effort into more predictable revenue. If you’re ready for predictable revenue, you can save your seat here. Episode 38: Tiny Offers™ with Allie Bjerk My Newsletter HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Self-Funding Your Growth Removes Risk — The traditional approach to ads is spending money upfront and hoping it pays off in a purchase down the road. Self-funding flips that. You use a low-priced offer, either a tripwire after a free opt-in or a standalone small offer, to bring in revenue right away. That money offsets your ad spend as you go, so you're not gambling your savings on a future launch. 2️⃣ Buyers Are More Valuable Than Freebie Seekers — When someone pays, even $17 or $27, they’re more invested. They open more emails, engage more with your content, and are far more likely to buy bigger offers down the line. Growing your list with buyers from day one is a completely different game than hoping freebie seekers eventually convert. 3️⃣ Keep the Lift Low and Solve One Specific Problem — The best low-ticket offers are simple, valuable, and easy to deliver. Think templates, toolkits, audits, or strategy sessions. You're solving one specific problem fast. And if you can test it with your existing audience first, you'll know it converts before you ever spend a dollar on ads.MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Two years. That's how long it's been since Anna Konchar went live in front of an audience. No webinars. No launches. No "doors closing in 24 hours" panic. And she's built a seven-figure business in that time. I know a lot of you have tried evergreen. You set it up, you waited, and nothing happened. The same happened to Anna, her sales tanked in 2023. So I wanted to know exactly what she did to turn it around. And what she shared with me? It completely changed how I think about evergreen funnels. Most people are still running evergreen funnels the way we did in 2020. But the way people consume content has changed. The way the algorithm works has changed. The way cold audiences need to be sold to has changed. Anna rebuilt her entire approach from the ground up, and now she's going to walk you through exactly how she did it and what's working today. In this episode, we talk about why giving people instant access to your webinar is killing your conversions, why shorter funnels are outperforming longer ones, the exact price range that works for evergreen, and why you will never get consistent sales without paid ads. She also shares her full tech stack and how she runs everything with zero full-time employees. If you're tired of the live launch rollercoaster and you've been wondering if there's another way, this is the episode for you. RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. A six-figure business, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I’ll break down what’s quietly out of sync, and how alignment turns scattered effort into more predictable revenue. If you’re ready for predictable revenue, you can save your seat here. More from Anna Konchar Anna Konchar on Instagram EverWebinar Deadline Funnel Flowdesk Kajabi Spiffy ChatGPT HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You Have to Build Your Funnel for Cold Audiences — The number one mistake Anna sees is people repurposing live launch assets and dropping them into an evergreen funnel. Live launches sell to warm audiences. Cold audiences need a completely different conversation.  2️⃣ If You Want Consistent Sales, You Need Consistent Traffic — Evergreen funnels only work if new people are coming in every single day. You can start by promoting to your email list and social following, but you will eventually burn out that audience. Paid ads are the most passive and consistent way to drive traffic. Without them, you will never get the predictable income you're looking for. 3️⃣ The Sweet Spot for Evergreen Pricing — Below $500, you don't have enough margin to run profitable ads. Above $2000, it's hard to convert someone who's never heard of you before. Start somewhere in that range, track your cost per sale, and adjust your pricing based on what the numbers tell you.MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Delete These Subscribers Now Why a Smaller Email List Makes You More Money If you've followed me for any length of time, you know I've built my entire business on the fact that your email list is everything. I've been saying it for 17 years. Grow your list. Nurture your list. The money is in the list. So what I'm about to say might shock you. I want you to delete people from your email list. Not one or two. Hundreds. Maybe thousands. I know. Coming from me, that sounds almost blasphemous. But here's what’s 100% true… that list you've worked so hard to build might actually be working against you. A big list full of people who never open, never click, and never engage isn't the asset you think it is. It's dragging down your open rates, destroying your deliverability, and sneakily convincing Gmail to send your emails straight to spam. Every single time you hit send, those lurker subscribers are making it harder for the people who actually want to hear from you to see your emails. A few years ago, I was looking at our email metrics and something wasn't adding up. We had a solid list size, but our open rates were tanking and our launches weren't performing the way they should have. That's when we got serious about something that should have had our focus from the start: list health. What we learned flipped our entire approach on its head. In this episode, I'm walking you through exactly what we did, how to know who's worth fighting for and who's dead weight, and why a smaller, cleaner list will make you more money than a bloated one ever will. RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. A six-figure business, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I’ll break down what’s quietly out of sync, and how alignment turns scattered effort into more predictable revenue. If you’re ready for predictable revenue, you can save your seat here. My Newsletter and Nurture Funnel Revenue Consistency Formula Free Training Kit Kajabi Active Campaign MailChimp Flodesk HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Disengaged Subscribers Drag Down Your Entire List — Email providers like Gmail, Yahoo, and Outlook track engagement. When a large percentage of your list ignores your emails, that affects your reputation with providers. Your emails land in spam folders or get buried in the promotions tab. This affects everyone, including your most loyal subscribers. 2️⃣ Use the 90-Day Rule to Identify Your Quiet Quitters — Create a segment of subscribers who have been on your list for at least 90 days, but haven't opened an email in 90 days and haven't purchased in 90 days. These are the people who have had plenty of opportunities to engage and consistently haven't. That's your starting point for a re-engagement campaign. 3️⃣ A Clean List Is More Profitable Than a Big List — Once you remove the people who never open, your metrics finally tell you the truth. You can see what subject lines actually work, what content resonates, and what offers get traction. You stop second-guessing your strategy based on numbers that were being skewed by people who were never going to engage anyway. And your launches become more predictable because you're measuring what's real. MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Why High Performers Swear By Journaling Your brain never stops. Emails, decisions, fires to put out, ideas that won't leave you alone at 2 am. And most of that thinking? It stays trapped in your head, never actually going anywhere. What if there was a way to get it out? To think more clearly, make better decisions, and finally feel like you're operating from a place of clarity instead of chaos? That’s what this episode is about. I'm sitting down with Laura L. Rubin, creative coach and author of The Big Unlock, to talk about why journaling isn't a floofy self-care ritual. It's a strategic tool that high performers at Google, Netflix, and beyond are using to sharpen their thinking and lead with more intention. Laura has worked with executives, pro athletes, venture capitalists, even special forces veterans. And what she's found is that the most visionary leaders all have one thing in common: they make space to reflect. We talk about why writing by hand activates your brain differently than typing, how to build a journaling habit in just four minutes a day, what to write when you have no idea how to start, and how journaling can help you work through feeling stuck in your business and life.  If you've been curious about journaling but haven’t known how or haven’t stayed consistent, this conversation will change the way you think about it. RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. A six-figure business, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I’ll break down what’s quietly out of sync, and how alignment turns scattered effort into more predictable revenue. If you’re ready for predictable revenue, you can save your seat here. The Big Unlock by Laura L. Rubin All Swell Creative Laura L. Rubin on Instagram Laura's Substack All Swell Notebooks Cross Pen Company HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ The 4x4x4 Method Makes Journaling Doable — Four minutes, four days a week, for four weeks. That's it. You don't need to write pages of deep reflection. You just need to show up consistently enough to build the habit. Plus, what to do if you fall off. 2️⃣ Writing By Hand Changes Your Brain — When you move your hand across paper, synaptic connections fire that just don't happen when you type. Pen to paper forces structured thought and pulls you out of the constant state of react and respond that most of us live in, finally giving you space to think. 3️⃣ Try a Done List Before Bed — At the end of the day, write down all the ways you were a good steward of yourself. Not just the big accomplishments. Did you take your supplements? Go for a walk? Fill your water bottle? Over time, you'll start to see patterns in where you're consistent and where you need more attention. It's a small habit that creates real awareness.MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Truth About What It Takes (And What No One Tells You) Everyone talks about the four-day workweek like it's some magical finish line. Work less, live more, finally breathe. But nobody talks about what it actually takes to make it work when you're running a real business with real responsibilities and a team that's counting on you. I've been doing this for years now, and I'm going to tell you exactly what it looks like. Some Fridays I work and some Fridays my team does too. There are seasons where everything spills over and four days just aren't enough. To accommodate more off time, we had to rebuild how this entire company operates. How we run meetings, how we communicate, how we protect our time, all of it. And that's the part nobody tells you. I went to my team and asked them to be honest about what's actually working about a four-day workweek and what's genuinely hard. Their answers surprised me. One person said she feels like she did something wrong when she has to work a Friday, even when that's not true. Another said she's a hundred times more productive now because she has no choice but to be. This is the real version. The systems, the trade-offs, and the moments when having that extra day back is worth it all. If you've been wondering whether this could ever work for you, this episode will give you the full picture. RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. Revenue, audience, offers that work. But the results still don’t match what you know you’re capable of. The Revenue Consistency Formula is a FREE Live training for six-figure female founders who are done with inconsistent results and ready to understand what’s out of sync so their messaging, offers, and lead generation can finally work together. Click here to register now. Previous Episode: How We Launched Our 4-Day Workweek Experiment Shorter by Alex Soojung-Kim Pang Asana Slack Google Calendar HubSpot HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You'll Be More Productive, Not Less — When you only have four days, you stop tolerating the things that waste your time. One of my team members said she's a hundred times more productive now because she works fewer hours. The intensity goes up, but so does the focus. No more endless meetings, no more context switching, no more "I'll get to it later." When Friday is on the line, you protect your time fiercely. 2️⃣ It Only Works If You Have Systems — You can't just remove a day and expect everything to fit. We protect Mondays and Thursdays as no-meeting days. Deadlines land on Thursdays. We changed our expectations around communication. Without these systems, a four-day workweek falls apart. With them, it runs smoother than five days ever did. 3️⃣ You'll Still Work Some Fridays And That's Okay — Secret’s out. A four-day workweek doesn't mean you never work on Friday. During busy seasons, my team and I both do. But there's a difference between a Friday you're forced to work and a Friday you choose to work with no meetings, no Slack, no interruptions.  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Pre-Launch Strategy That Changes Everything What if your audience was already excited to buy before you ever opened the cart? That's the dream, right? No scrambling in the final hours. No sending more emails than you planned. No pushing harder than feels good and still wondering why it's not converting. I'm sitting down with Brenna McGowan, launch strategist and creator of Anticipation Marketing®, to talk about the phase of launching most people skip over entirely. And honestly, it's the phase that makes or breaks your results. Here's what I've learned from my own launches and from watching thousands of my students do theirs: most people think they're doing the pre-launch part right. They mention what's coming in the P.S. of an email. They post about it on social and put up a waitlist. They feel like they're doing everything they're supposed to be doing. But then the cart opens and it still feels harder than it should. They're white-knuckling their way through launch week, and by the end of it, they're exhausted and wondering what went wrong. Is it the offer? Is it the audience? Is it just harder to sell right now? Usually, it's none of those things. It's the pre-launch. And that's what we're fixing today. RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. Revenue, audience, offers that work. But the results still don’t match what you know you’re capable of. The Revenue Consistency Formula is a FREE Live training for six-figure female founders who are done with inconsistent results and ready to understand what’s out of sync so their messaging, offers, and lead generation can finally work together. Click here to register now. Learn More About Brenna McGowan Find Brenna McGowan on Instagram The Pre-Launch Plan Program HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ A Waitlist Is Not a Pre-Launch — Posting "join the waitlist" isn't warming your audience up in the way you think it is. A real pre-launch builds belief in the problem, belief in the solution, and belief that you are the person to help them get there. When that's in place, you don't have to convince anyone when the cart opens. They're already in. 2️⃣ Sell the Process, Not the Program — During pre-launch, you shouldn’t be talking about your course or your offer. Your job is to get your audience to believe in the method behind it. Brenna calls this belief-shifting, and it's the difference between an audience that's ready to buy and one that stays on the fence. 3️⃣ Anticipation Beats Urgency — Emphasizing the countdown used to work, but not anymore. People have been burned by courses and programs that didn't deliver, and they've lost trust in others and in themselves. What works now is building genuine excitement and curiosity so your audience is leaning in and asking when they can buy instead of feeling pushed into a decision. MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Profit Lesson I Learned Way Too Late I had a $100K month and couldn't pay myself. And the worst part? I didn't even know until it was too late. I was out celebrating what I thought was a massive win, telling myself I'd finally made it. And the whole time, I was actually in the red. Moving backward. I didn't find out until weeks later when I finally sat down and looked at the real numbers. How did this happen? I was so focused on revenue that I never stopped to ask what I was actually keeping. If you've ever looked at your business and thought, “I'm making money, so where is it all going?”, most of us have been there. So in this episode, I'm breaking down the actual difference between gross revenue, net revenue, and profit, why chasing revenue almost cost me everything, and five strategies to actually keep more of the money you're working so hard to make.  RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. Revenue, audience, offers that work. But the results still don’t match what you know you’re capable of. The Revenue Consistency Formula is a FREE Live training for six-figure female founders who are done with inconsistent results and ready to understand what’s out of sync so their messaging, offers, and lead generation can finally work together. Click here to register now. Marie Forleo and B-School ChatGPT Claude Help Scout HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Revenue Is Not the Scoreboard You Think It Is – Chasing revenue while ignoring profit is how you end up exhausted, overworked, and wondering where all the money went. It's also how you say yes to offers that drain you and scale a business that can't actually support your life. The entrepreneurs who build real wealth are the ones focused more on what stays than what comes in. 2️⃣ More Offers Usually Means Less Profit – I know it feels like more revenue streams equals more security. But every offer requires its own marketing, systems, and support. That complexity eats into your margins. Fewer offers promoted well will almost always outperform a bloated offer suite. 3️⃣ You Can't Fix What You Don't Track – Quarterly profit check-ins are non-negotiable. Pull your numbers, audit your subscriptions, and stop avoiding a hard look at your money. You don't need to be an accountant. A simple spreadsheet and 60 minutes is how you stop leaks. MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Money Mindset Shift Every Woman Entrepreneur Needs There are more men named John running Fortune 500 companies than there are women. Total. Let that sink in for a second. That's just one of the things Vivian Tu, aka Your Rich BFF, dropped in this episode that made me go, wait, what? She went from being told she was "too girly for Wall Street" to becoming one of the most trusted voices in personal finance. And the way she breaks down money will make you rethink everything you thought you knew. We get into why women who are crushing it in business still let their money sit in a savings account earning 0.39%, the simple equation that tells you whether something is actually worth buying, why women fight over 2% of the pie when there's 98% sitting right there, and how to stop working around the clock and let your money do the work instead. Vivian also gets real about running her business at a sprint pace for years and what she's doing to finally build something sustainable. This is the money conversation I wish I had ten years ago. CHAPTERS: 00:00 "Money Truths with Amy Porterfield" 05:39 "Growing Wealth and Money Mindset" 13:42 "Leaving Wall Street and Identity" 19:05 Work Ethic and Efficiency 22:26 "Scaling Up: Hiring Strategically" 28:22 "Leveraging Technology and Lessons" 33:04 "Investing: Money Works for You" 41:43 Redefining Richness and Values 46:21 Why Women Struggle to Celebrate Success 51:56 "Focus on Profitable Ventures" 56:26 "Get Rich, Stay Rich Framework" 01:01:02 "Mastering Life's Biggest Finances" HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Separate Your Business and Personal Finances – As soon as you start making real money, set up a business entity that's fully separate from you. Your dry cleaning bill should not be on your business credit card. This protects you and sets you up to scale. 2️⃣ Stop Letting Your Money Sit in a Savings Account – A regular savings account earns you almost nothing. Once you have your emergency fund set, your money should be working for you through investments. Your labor earns you capital. Your capital makes you rich. 3️⃣ Value Purchases in Time, Not Dollars – Before you buy something, divide the cost by your hourly take-home pay. That $100 pair of yoga pants might cost you five hours of work. Is it worth it? This simple equation helps you spend strategically and without guilt. RESOURCES MENTIONED IN THIS EPISODE: Well Endowed by Vivian Tu (available wherever books are sold) Ask Dolly ManyChat Follow Vivian Tu (Your Rich BFF) on Instagram MORE FROM ME Follow me on Instagram @amyporterfield You've built something real. Revenue, audience, offers that work. But the results still don't match what you know you're capable of. The Calibrae Collective is a high-level coaching experience for female founders earning $150K+ annually who are done with inconsistent results and ready for predictable revenue. Click here to learn more. SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Mindset Shift That Separates Burnout from Breakthrough You've been told self-care is bubble baths and boundaries. But what if the real self-care is becoming the kind of person who doesn't need to recover from their own emotions every week? That's exactly what Dr. Gabrielle Lyon and I dig into in this episode. Dr. G is a board-certified physician and New York Times bestselling author who has worked with some of the most successful entrepreneurs in the world. And she says the ones who sustain success over time have one thing in common: they stay neutral. Big win? Neutral. Big problem? Neutral. It's just another Tuesday. We go way beyond nutrition and fitness in this conversation. We're talking about why emotional neutrality is one of the most underrated entrepreneurial skills, why discipline is actually the new self-care, and why your health quietly determines how far your business can go. Dr. G also shares how to catch yourself before old patterns start creeping back in and how to use your physical body as a tool for confidence and clarity. If you've ever felt like your emotions are running your business instead of you, this one's for you. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Emotional Neutrality Is a Skill, Not a Personality Trait – The best entrepreneurs don't ride the highs and lows. They stay steady because as high as you let yourself go, that's how hard you'll crash. Neutrality isn't boring. It's sustainable. 2️⃣ Discipline Is the New Self-Care – Another episode or glass of wine isn’t self-care if they pull you away from your standards. Real self-care is keeping promises to yourself, honoring your commitments, and building trust in your own word. 3️⃣ You Will Never Outgrow Your Health – Your business has a ceiling, and it's your body. You cannot outgrind your physiology. If you want to scale, your health has to come first. Not as a nice-to-have, but as the foundation everything else stands on. RESOURCES MENTIONED IN THIS EPISODE: The Forever Strong Playbook by Dr. Gabrielle Lyon (Order for book + bonuses + six-week challenge) Follow Dr. Gabrielle Lyon on Instagram House of Pamelyn by Pamelyn Rocco Body Health Essential Amino Acids Brooklyn Naked Nutrition Dried Beef CHAPTERS 00:00 - Just Another Tuesday: The Entrepreneur’s Mindset 01:40 - Amy’s Transformation Story 03:00 - The Start of Amy’s Health Revolution 04:15 - Why Muscle Is the Organ of Longevity 05:20 - The One Trait of Ultra-Successful Entrepreneurs 07:40 - Emotional Highs Equal Emotional Lows 09:30 - Practicing Emotional Neutrality: A Real-Life Strategy 12:00 - Reframing Stress: Don’t Avoid It, Add It 16:30 - Tend & Befriend: A Better Stress Response 19:00 - Discipline Is the New Self-Care 21:20 - How to Use Discernment to Fuel Focus 23:30 - Physical Discipline = Mental Confidence 25:30 - Using Your Body as a Tool for Mastery 28:10 - Standards vs. Goals: The Mindset Shift for High Achievers 30:00 - Protein Overload? Or Protein Revolution? 32:20 - You’ll Never Outperform Your Health 34:00 - Behind the Scenes of the New Dietary Guidelines 36:55 - How Much Protein Should You Really Eat? 38:00 - Easy Protein Hacks for Busy Women 40:20 - How to Build a High-Protein Morning Routine 44:00 - Real-Life Meal Ideas: What Dr. Lyon Eats 48:15 - Muscle Builds Your Brain Power 50:00 - Know Yourself at Your Best 53:00 - Don’t Go It Alone: Use Community for Accountability 55:15 - The Forever Strong Playbook: Your Tactical Guide 57:20 - Get the Bonuses + 6-Week Challenge 58:15 - Amy’s Final Encouragement MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Visibility Shift That Can Fast-Track Your Business Growth I’ve said it for years: I don’t like recording video.And yet… I’m officially going all in on YouTube. After looking at our analytics, I saw a discoverability gap I couldn’t ignore. Podcasting still nurtures beautifully, but it’s no longer the growth engine it once was. And if the people who need your message can’t find you, none of it matters. In this episode, I’m breaking down why I’m betting big on YouTube in 2026, what finally changed my mind, and how you can build visibility without overcomplicating your content or burning yourself out. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Discoverability Is the New Growth Strategy – Podcasting is incredible for nurturing your audience, but it’s no longer the growth engine it once was. YouTube is a search engine, which means your content can be discovered long after you hit publish, helping you reach the people actively looking for solutions. 2️⃣ Your Comfort Zone Can’t Be Your Strategy – Personal preference shouldn’t limit your impact. When you’re clear on your goals, you can make strategic decisions even when they stretch you. Growth often requires doing things you don’t love so you can build the business you truly want. 3️⃣ Simplicity Is the Secret to Consistency on Video – You don’t need fancy equipment or a perfect setup to start. A simple, repeatable process removes decision fatigue and helps you show up consistently. Consistency, not production value, is what builds momentum on YouTube. RESOURCES MENTIONED IN THIS EPISODE: Riverside Opus Clip You've built something real. Revenue, audience, offers that work. But the results still don't match what you know you're capable of. The Calibrae Collective is a high-level coaching experience for female founders earning $150K+ annually who are done with inconsistent results and ready for predictable revenue. Click here to learn more. CHAPTERS 00:00 – Why Audio Alone Isn’t Enough Anymore 01:00 – My Longtime Resistance to Video (And Why It Worked… Until It Didn’t) 02:55 – The Discoverability Wake-Up Call That Changed Everything 04:00 – Getting Clear on 2026 Goals (And Doing What It Takes) 06:20 – Why Personal Preference Can’t Limit Your Impact 07:55 – Who This YouTube Shift Is Really For 08:45 – The Hard Truth About Podcast Growth Today 10:15 – Why YouTube Wins at Search and Discovery 11:05 – When Your Platforms Don’t Match How People Search 12:05 – Even Successful Businesses Have Weak Spots 13:10 – Video Is Work… But Staying Invisible Is Worse 14:05 – How YouTube Shorts Accelerate Growth 15:10 – Shorts Don’t Replace Deep Content — They Feed It 16:05 – Do People Actually Watch Podcast Videos? 17:20 – Using YouTube to Grow a Podcast (Not Replace It) 18:45 – Why Discoverability Is the Real Strategy 19:10 – Video Feels Heavy — Here’s the Reframe 20:05 – Video Isn’t Harder Than Audio. It’s Just New. 21:00 – How I Originally Built My Business With Simple YouTube Videos 22:40 – The Regret of Not Staying Consistent on YouTube 23:55 – Don’t Make This Mistake If You’re Earlier in Business 24:05 – Your Simple, No-Excuses Video Setup 25:40 – What Actually Matters More Than Production Value 27:05 – Consistency Beats Fancy Equipment Every Time 28:10 – Why Public Commitment Creates Follow-Through 29:00 – How Recording Video First Simplifies Everything 30:10 – Turning One Video Into 20 Content Assets 31:00 – Using Clippers and AI Tools to Repurpose Faster 31:45 – Video Is an Investment in Being Found 32:55 – Visibility Beats Vanity Metrics 33:20 – The Reframe That Makes Video Worth It 33:55 – My Challenge to You (And What I’m Doing Next) MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Ethical, Time-Saving AI Framework Every Woman Entrepreneur Needs I'll be honest… I've had at least three separate panic spirals about whether using AI makes me less authentic. Turns out, I'm not the only one losing sleep over this. That's why I brought in AI expert Natalie MacNeil for a conversation about how women can use AI in a way that protects their voice, values, and integrity. In this episode, Natalie breaks down why so many women feel resistance around AI, and why that hesitation is actually a strength. We talk about the real benefits: getting your time back, having support through busy seasons, and scaling without burning out or hiring a massive team. Then we get tactical. Natalie walks through her frameworks for prompting, building an AI dream team, and using AI to handle productivity, creativity, and decision-making without losing the human parts of your business that matter most. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Using AI With Integrity Is a Leadership Skill – Women aren’t anti-AI. They’re pro-integrity. You get to decide what stays human, what you protect, and how AI supports you without replacing your voice, values, or creativity. 2️⃣ An AI Dream Team Gives You Your Time Back – When AI is set up intentionally, it can save hours every week, reduce decision fatigue, and support you like a full team would. That time can be reinvested into your zone of genius or your life outside work. 3️⃣ The 3 C’s Framework Unlocks Better AI Results – Clarity, context, and cues are the foundation of effective prompting. When you give AI a clear role and goal, meaningful business context, and strong supporting cues, the output becomes dramatically more useful and aligned. RESOURCES MENTIONED IN THIS EPISODE: Download Natalie MacNeil’s Free AI guidebook Subscribe to Natalie’s newsletter Follow Natalie on Instagram Claude ChatGPT Gemini Taskade You've built something real. Revenue, audience, offers that work. But something still isn't clicking. The Calibrae Collective is a high-level coaching experience for female founders earning $150K+ annually who are done with inconsistent results and ready for predictable revenue. Click here to learn more.  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!