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Check latest episodes from B2B Q&A | Your B2B content questions, answered podcast

B2BQ&A 113: What’s the best B2B content EVER?

2023/07/28

You nominated. The judges shortlisted. And you voted. Now, it's time to review 19 great examples of B2B content... and find out what you've chosen as the greatest of all time. The post B2BQ&A 113: What’s the best B2B content EVER? appeared first on Radix.

B2BQ&A 112: How can B2B content stay consistent when everything changes?

2023/06/28

We’re joined by two marketing and messaging experts to explore how you can find continuity in your B2B content, even if everything else changes. The post B2BQ&A 112: How can B2B content stay consistent when everything changes? appeared first on Radix.

B2BQ&A 111: How can ABM content balance relevance and brand voice?

2023/04/28

Three account-based marketing leaders help us explore ABM content writing, and how to blend what your brand wants to say with what your audience needs to read. The post B2BQ&A 111: How can ABM content balance relevance and brand voice? appeared first on Radix.

B2BQ&A 110: How can you find the right SEO keywords for niche B2B content?

2023/03/08

In this episode, Andy Crestodina talks us through the challenges and opportunities of keyword research in a niche B2B market. The post B2BQ&A 110: How can you find the right SEO keywords for niche B2B content? appeared first on Radix.

B2BQ&A 109.5: Copywriters share their top tips for writing B2B content

2022/11/08

In this mini episode of B2BQ&A, eight copywriters share their favourite tips for writing brilliant B2B content. The post B2BQ&A 109.5: Copywriters share their top tips for writing B2B content appeared first on Radix.

B2BQ&A 109: What’s the worst thing about briefing a B2B copywriter?

2022/08/02

What do B2B marketers find frustrating about writers they work with? Sophos marketing director Sally Adam and guest co-host Harry Kapur spill the beans. The post B2BQ&A 109: What’s the worst thing about briefing a B2B copywriter? appeared first on Radix.

B2BQ&A 108: How much B2B content actually gets read?

2022/07/13

How can you tell tumbleweed content from a B2B sensation? We ask Basware's Katie Colbourne and Matt Laybourn of Rockee. The post B2BQ&A 108: How much B2B content actually gets read? appeared first on Radix.

B2BQ&A 107: Which kinds of content work for which B2B audiences?

2022/06/01

Claire Drumond of Atlassian and B2B Unleashed's Maureen Blandford tell us how to find the best content types for the complicated B2B decision-making unit. The post B2BQ&A 107: Which kinds of content work for which B2B audiences? appeared first on Radix.

B2BQ&A 106.5: How to make boring B2B subjects more interesting (part 2)

2022/04/29

We return to Dave Briggs' question: how to make boring B2B subjects more interesting. This time, we hear from award-winning marketer Brian Macreadie. The post B2BQ&A 106.5: How to make boring B2B subjects more interesting (part 2) appeared first on Radix.

B2BQ&A 106: How can I make boring B2B subjects more interesting?

2022/03/31

What techniques can you use to turn jargon-stuffed B2B topics into knockout content people want to read? We ask Haydn Grey's Katherine Wildman and Robyn Collinge of WeTransfer. The post B2BQ&A 106: How can I make boring B2B subjects more interesting? appeared first on Radix.

B2BQ&A 105: How do you evaluate B2B content quality?

2022/03/03

We discover the processes B2B tech giants use to ensure consistent quality across all their content, and share a resource to help you check your own work. The post B2BQ&A 105: How do you evaluate B2B content quality? appeared first on Radix.

B2BQ&A 104: How can you keep your B2B content fresh?

2022/01/28

If you're writing about the same product, service, or idea over and over, how can keep your content compelling? We ask Xero's Content Strategy Lead. The post B2BQ&A 104: How can you keep your B2B content fresh? appeared first on Radix.