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Jennifer Spivak is the (nice) Miranda Priestley of ads, and she's here to show you exactly how to scale your coaching or course business the smart way. Founder of The Ad Girls, Forbes' "Conversion Queen," and the strategist that's generated over $100M in client sales, Jennifer has been influencing online purchases for over a decade. In fact, if you're in the online space, you've almost definitely purchased something her team was marketing! In this series, Run Ads Like a Girl, Jennifer is cracking open her secret playbook to insanely profitable ads that get results like: - A very famous online coach's most biggest launch ever (with the lowest ad costs she'd seen in years) - Turning $1M in spend into $11M in sales - Booking 120 qualified sales calls a month - A 6.3X ROAS, which is a regular Tuesday for Jenn's team With real-time visibility into 45 client accounts across every niche, Jenn sees the patterns we don't. Now, she's opening up about what's actually selling, which funnels work the best for different offers, how to fix your broken sales machine, and how to scale with a paid strategy that makes your business the most predictable and profitable it's ever been. Let Jenn alter your brain chemistry. Whatever you think is possible with ads? Oh, honey… it's like 10X that. That's all.

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Check latest episodes from Run Ads Like A Girl podcast

Episode 9: For Agency Owners: How to Build a Wildly Profitable Business You Actually Like

2026/08/19

PUT MORE MONEY IN YOUR HANDS: WORK WITH THE AD GIRLS https://theadgirls.com/apply Jenn swore she'd never build an agency. In the finale of Run Ads Like a Girl, she gets honest about the accidental path that led her there anyway, the catch-22 every agency owner eventually hits, and why she rebranded her own coaching program around a much smaller definition of success. In this episode: The midnight Black Friday text that made Jenn realize she couldn't keep freelancing solo Why she resisted calling herself an agency owner for years, even as she kept growing The client acquisition, hiring, and burnout cycle nearly every agency owner gets stuck in Why Jenn believes consistent client acquisition is the one system to fix first, even though it won't fix everything Why her program is now called the Lifestyle Agency Blueprint, and what she tells women who don't actually want a million-dollar agency

Episode 8: Should You Outsource Your Ads?

2026/08/19

PUT MORE MONEY IN YOUR HANDS: WORK WITH THE AD GIRLS https://theadgirls.com/apply For anyone circling the decision to finally invest in ads, this episode breaks it down honestly. Jenn shares the real difference between DIY, freelancers, and agencies, and walks through exactly what the first 90 days of working with The Ad Girls looks like. In this episode: The real question to ask yourself before running ads, and why it isn't really about ads at all The tradeoffs between learning to run ads yourself, hiring a freelancer, or working with a full agency A full walkthrough of Jenn's first 90 days with a new client: the three-week setup, the audit, and the first wide-lane test Why Jenn recommends starting with $4,000 to $5,000 a month, not a bigger, scarier number What it actually feels like six months in, once the guesswork is gone

Episode 7: Inside Jennifer's Own Multi-Million Dollar Funnel

2026/08/19

PUT MORE MONEY IN YOUR HANDS: WORK WITH THE AD GIRLS https://theadgirls.com/apply Jenn has run the exact same funnel to book her own agency clients since February 2020, without any major changes. In this episode, she walks through why she broke every "rule" about lead magnets and nurture sequences, and why her booking form has a checkbox that says something hilarious. In this episode: How to think about what your ideal client actually needs from your funnel to buy The unconventional decision to send cold traffic straight to a book-a-call page with nothing in front of it How 2020 became Jenn's first million-dollar year, and why that funnel hasn't changed since The infamous checkbox on her booking form that repels the wrong clients right away What happens between someone booking a call and actually showing up, and why that gap matters more than you realize Insider secrets to a multi-million dollar agency's funnel that's battle tested

Episode 6: Famous Launches, Passive Products + Tripling a Business

2026/08/19

PUT MORE MONEY IN YOUR HANDS: WORK WITH THE AD GIRLS https://theadgirls.com/apply Jenn pulls back the curtain on some of her biggest client wins, including a launch for Amy Porterfield that required a huge team-wide push, and a coaching client who tripled her monthly revenue in under three months. In this episode: What we all can learn from Amy Porterfield's ultra-successful launches with The Ad Girls How Jenn's team produces hundreds of pieces of effective creative for a single launch, even if their client has saturated most of the market The story of a $19,000 coaching client stuck at $50-60K a month who tripled to $180K within two to three months Why even the best-performing ad will eventually fatigue, and how Jenn thinks about "wide lane" versus "narrow lane" testing The $297 course client who went from breaking even to $2,500 a day in fully passive profit

Episode 5: The Messaging Fix That Unblocks Your Funnel

2026/08/19

PUT MORE MONEY IN YOUR HANDS: WORK WITH THE AD GIRLS https://theadgirls.com/apply Something that works organically doesn't always translate directly to paid, and Jenn explains exactly why. This episode is about becoming a "category of one," and how Jenn's own famous ad made her millions because of balloons and a T-shirt. In this episode: Why messaging that works on your warm, organic audience can fall completely flat with cold traffic What a cold prospect actually needs to see before they'll trust you enough to buy The story behind Jenn's multi-million dollar balloon ad people ask her about years later Why you should be just as focused on repelling the wrong clients as you are on attracting the right ones Jenn's "everywhere AF" retargeting strategy for staying in front of your warm audience without posting every day

Episode 4: "What ROAS Can You Get Me?"

2026/08/19

PUT MORE MONEY IN YOUR HANDS: WORK WITH THE AD GIRLS https://theadgirls.com/apply Everyone wants to know their ROAS number before anything else. Jenn explains why that question misses the real financial picture of a business, and gets into how much you actually need to spend before you can tell if a strategy is working at all. By the end of this episode, you'll know better than to be chasing ROAS alone. In this episode: How much ad spend it actually takes to start seeing "signs of life" in a low ticket versus a book-a-call funnel Why comparing ROAS across two different businesses is almost never apples to apples The real difference in show-up and close rates between free and paid live launches Jenn's honest take on launching versus evergreen, and how she helps clients decide between the two The story behind the tattoo on Jenn's leg: "collapse the time, speed up the process," and why you don't need years to get where you're going

Episode 3: The Anatomy of a 7-Figure Funnel

2026/08/19

PUT MORE MONEY IN YOUR HANDS: WORK WITH THE AD GIRLS https://theadgirls.com/apply Most funnels are more complicated than they need to be. In this episode, Jenn breaks down the different funnel types she actually runs for clients today, and makes the case for boring, dead-clear messaging over anything clever. In this episode: Why Jenn believes most funnels have too many steps, and what "the simplest path" actually looks like SLO, book-a-call, webinar, VSL, and freebie funnels: what each one is and when it wins The five-second internal test Jenn's team uses to determine if an ad will work Why some of Jenn's highest-earning ads are "dry and boring" Why a 2x return on ad spend isn't sexy, but can still be the most scalable, passive math in your business

Episode 2: "I Ran Ads and Didn't Get Results," What Really Happened

2026/08/19

PUT MORE MONEY IN YOUR HANDS: WORK WITH THE AD GIRLS https://theadgirls.com/apply There's always an ads guru that says install this funnel, follow this script, and it's guaranteed to work. Jennifer calls B.S. on bro marketing, and she's built her entire agency the opposite way. So is there any truth to the silver bullet ad strategies we see on Instagram? Is there one funnel to end all funnels, or is the answer more complex? This episode gets into what actually makes a campaign work, and how to know which kind of ad funnel will work best for your business. In this episode: Jenn's real definition of bro marketing, and why she refuses to force any client into one funnel Why chasing the cheapest cost per lead can work against your business The difference between an algorithm working with you versus working against you Why Jenn's own book-a-call funnel skips the freebie entirely and goes straight to a high-intent action Why two nearly identical businesses might need two completely different ad strategies

Episode 1: Is the Coaching + Course Industry Dead?

2026/08/19

PUT MORE MONEY IN YOUR HANDS: WORK WITH THE AD GIRLS https://theadgirls.com/apply Is the golden age of courses over? Jennifer Spivak, founder of The Ad Girls, says not exactly, but everything that was working in 2021 is dead. In the first episode of Run Ads Like a Girl, Jennifer explains what's really changed in the online business space, and why an ad on its own won't fix a bigger marketing problem. In this episode: Why the massive $2,000 course with zero support has lost its edge, while high ticket and low ticket are both still printing cash with the right funnel behind it How to reposition an existing offer instead of building something new from scratch Why "an ad by itself does nothing," and what that means for how Jennifer actually runs client accounts The story behind Jennifer's 27x return on ad spend doing everything the "wrong" way, and why she refuses to panic over algorithm changes How to be thinking about Meta's recent massive changes: what it means for your own business