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The More Profitable Podcast with Stacey Harris

Advertise on podcast: The More Profitable Podcast with Stacey Harris

Rating
★★★★★
5
from
57 reviews
This podcast has
721 episodes
Language
English
Date created
2013/11/04
Latest episode
2026/04/22
Average duration
25 min.
Release period
21 days

Description

The More Profitable Podcast is for service-based business owners who want their podcast to drive real sales—not just downloads.  Hosted by Stacey Harris, founder of Uncommonly More, this show gives you the strategies, systems, and structure you need to turn your podcast into a sales tool. We’re not here for hacks or vanity metrics—we’re here to help you build a show that consistently attracts, qualifies, and converts right-fit leads.  Each week, Stacey shares what’s working right now for her clients—real business owners using podcasts to sell high-ticket offers, shorten the sales cycle, and build trust at scale. Whether you’re managing your own show or working with a production team, you’ll learn how to create episodes that support your marketing, move your listeners closer to working with you, and keep your content sustainable.  If you're tired of your podcast feeling like a time-suck that’s disconnected from your revenue, this is your show.

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Where to Put Calls to Action in Your Podcast so They Actually Convert
2026/04/22
Let's talk about the timing of your podcast calls to action. When you make your asks and what kind of ask you're making at each point changes how well they actually convert. Most podcasters are making one call to action per episode, usually at the end, usually rushed, and wondering why their show isn't converting. Here's what that one-CTA approach misses. A pre-roll ad does a different job than a mid-episode mention, which does a different job than a live read outro tied to the episode's content. When you only use one, you're skipping the placements that actually move listeners toward a decision. And the live read outro, the one tied directly to what you just taught, is the call to action most podcasters skip entirely. It's probably the one costing you the most clients. In this episode of The More Profitable Podcast, I'm walking through the four places to put calls to action in your podcast, what kind of ask belongs in each spot, and how to layer them so they work together instead of fighting for attention. I'm also getting into why you should be using at least two of these in every episode, three in most, and why the resistance you feel about "selling too much" is usually the exact thing keeping your show from converting. 0:08 - Why the timing of your calls to action changes how well they convert 2:08 - Why one CTA per episode means you're spinning your wheels 3:14 - Why you'll always feel like you've talked about your offer a million times 4:43 - How actively selling filters out the audience that was never going to buy anyway 8:54 - The pre-roll dynamic ad and when to use it for timely promos 11:27 - Why I keep pre-roll ads to 30 to 45 seconds 13:09 - The mid-intro CTA and why this is where free offers belong 16:06 - The live read outro, the CTA most podcasters skip 16:28 - How to plant seeds earlier in the episode so the live read outro actually lands 21:39 - The pre-recorded outro as the catch-all for ratings, free offers, and awareness 23:07 - Why more than three asks in the pre-recorded outro confuses the listener Mentioned In Where to Put Calls to Action in Your Podcast so They Actually Convert The Podcast Newsroom 5 Mistakes Business Owners Make When Launching a Podcast Profitable Podcast Summer Camp Podcast Launch Accelerator Podcast Production Rate and review The More Profitable Podcast Ready to build a podcast that actually converts? If your show isn't pulling its weight as a sales tool, the fix usually starts with strategy, not more content. We have one spot open for the Podcast Launch Accelerator and one spot for Podcast Production. Launch Accelerator is for new podcasters building a first season with support. Production is for established podcasters ready to commit to the long game. Book a call to talk through which one fits. Send Stacey a Text Support the show
What to Ask Before You Hire a Podcast Pitching Service
2026/04/15
Podcast pitching services look like a shortcut. Hire someone, get booked on shows, show up and record. But almost every person who asks me about these services is coming off a bad experience, and when I ask what the agency's process was, they can't answer the question. They never asked. Skipping that question is expensive. Not just in dollars, but in the relationships it can quietly damage when a cold template goes out to someone you know, or when you end up on 15 shows that have nothing to do with your actual buyers. In this episode of The More Profitable Podcast, I'm breaking down the four things to ask before you hire a podcast pitching service, including how they price their work, how they qualify shows, what their process actually looks like, and what you're still going to be responsible for no matter who you hire. 0:32 - Why podcast pitching services often don't deliver on the promise 1:07 - Why production clients are the ones asking me about pitching services 6:09 - Process is the first thing to ask about and what good process looks like 8:21 - What happens when a cold template goes to someone you already know 9:29 - What a good pitching partner actually involves you in 11:25 - Per pitch pricing and why it incentivizes volume over quality 12:19 - Per booked appearance and why more yeses isn't always better 13:21 - Flat monthly retainer and what it needs to include to be worth it 15:05 - Matching pricing structure to your actual visibility goals 18:25 - How they qualify shows and what the answers reveal 20:26 - Red flags in show qualification 21:55 - What you're still responsible for no matter who you hire 25:07 - The difference between strategic visibility and vanity 27:36 - Why I DIY my own pitching in this season of business Mentioned In What to Ask Before You Hire a Podcast Pitching Service Podcast Launch Accelerator Buzzsprout Global Stats The Podcast Newsroom Rate and Review The More Profitable Podcast Ready to get your podcast launched and off your plate? We have one spot open in the Podcast Launch Accelerator for Q2. This is a 90-day container where we build your show strategy and optionally produce your first season so all you have to do is record. Learn more and grab your spot. Send Stacey a Text Support the show
Stop Asking AI for Content Ideas and Look Here Instead
2026/02/18
Stop asking ChatGPT for content ideas. Stop Googling "podcast topics for coaches." Stop posting on Instagram asking what your audience wants to hear. Your audience doesn't know what they need you to tell them. That's your job, not theirs. The best content ideas aren't sitting in AI tools or search results. They're already in your business. In your sales call recordings, your DMs, your client conversations. The places where people are actually asking questions, raising objections, and showing you exactly what they need to hear. In this episode of The More Profitable Podcast, I'm breaking down the three places I look for content ideas that actually convert, how using your clients' language makes your content both searchable and connectable, and why this approach trains people to be your best fit clients before they ever work with you. 1:00 - Stop asking ChatGPT to give you content ideas 2:36 - Worried about too many podcasts but copying everyone else's content 5:01 - The client who found me through search and knew exactly what I do 9:02 - Where I actually get my content ideas (three places) 9:17 - Sales call recordings give you objections and conversion content 12:14 - DMs and emails are where nurture content lives 13:59 - Content that trains people to be great clients before they hire you 16:24 - Your current clients are your best content source 19:48 - Using their language makes content searchable and connectable 23:31 - How we build content plans in Podcast Strategy Intensives Mentioned In Stop Asking AI for Content Ideas and Look Here Instead Fathom.ai Monday.com The Podcast Newsroom  Podcast Strategy Intensive Rate and Review The More Profitable Podcast Ready to stop guessing at content and start using what's already working? The best content ideas aren't in ChatGPT or Google. They're in your sales calls, DMs, and client conversations. In a Podcast Strategy Intensive, we'll build your next 12 weeks of content by pulling from what's actually happening in your business right now. Book your Podcast Strategy Intensive. Send Stacey a Text Support the show
Should You Add Video to Your Podcast This Year
2026/02/11
There's a toxic belief spreading around the internet that if your podcast isn't on YouTube as a video show, you can't find an audience. That audio-only podcasting is dying. But that's an opinion being presented as fact, and it's causing podcasters to make expensive decisions without understanding if video actually makes sense for their business. The reality is 53% of podcast listeners still prefer pure audio. Audio completion rates are significantly higher than video retention. And if your show isn't already converting listeners, adding video won't fix that. But there are shows where video makes sense - where the visual element actually supports the education you're doing and helps convert listeners into clients. The key is making an informed decision instead of following what everyone else is doing. In this episode of The More Profitable Podcast, I'm walking through the actual pros and cons of video podcasting. I'm talking about when it makes sense to invest in video production, when audio-only is the smarter play, and the both-and strategy that lets you test video content for social without committing to a full YouTube show. 0:59 - There's a toxic belief spreading that video podcasts are required for success 1:42 - You're a business owner who creates content, not a content creator 2:40 - Breaking down the pros, cons, and both-and strategy for video podcasting 6:39 - Why comparing your podcast to Netflix shows or massive media podcasts doesn't work 8:45 - Service providers need conversion engines, not media empires 11:22 - Adding data to the feelings around video requirements 11:45 - 53% of podcast listeners still prefer pure audio content 14:06 - Your podcast goal is conversion, which means retention matters 14:50 - Audio completion rates significantly outperform video retention rates 16:13 - The real cost of video production and why batching is harder 17:40 - Video production costs are 77% higher than audio on average 21:04 - When video actually makes sense for your podcast 23:40 - What does your client need to see to make a decision 25:39 - The both-and strategy for testing video without full production commitment 29:53 - Adding video will not fix a broken podcast strategy Mentioned In Should You Add Video to Your Podcast This Year Podcast Launch Accelerator The Podcast Newsroom Rate and review The More Profitable Podcast Ready to launch your podcast in 2026? We have one open spot in our Podcast Launch Accelerator right now. This is a one-on-one intensive where we plan your show strategy and can optionally produce your first 12 episodes. Pricing increases at the end of Q1, so book now to lock in current rates. Reserve your spot today. Send Stacey a Text Support the show
What Happened When I Stopped Podcasting for Four Months
2026/02/04
Life gets hard sometimes. Things pile up. And when you're looking at what to put down, your podcast feels like an obvious choice, especially if you're the one doing all the work. But most podcasters assume that stepping away means their show stops working for them entirely. I didn't release a podcast episode from September through January. Four full months of silence. And during that time, I signed multiple new production clients. One found me through Google search, binged my existing episodes, and reached out ready to work together. My podcast kept doing its job even when I wasn't showing up to record. In this episode of The More Profitable Podcast, I'm breaking down why I was able to step away without tanking my business, what actually happened during those four months, how building your show as a long term asset means it can work whether you're releasing new episodes or not, and what re-entry looks like when you're ready to come back. 1:49 - The reality of taking an unplanned break (and why most people didn't notice) 4:12 - How I made the decision to step away and what I knew would keep working 7:02 - Why my episodes are built as sales assets, not just content 9:03 - What actually happened during the four months I was gone (spoiler: I signed new clients) 11:50 - The long-term value of consistency and why stick-to-itiveness matters 13:05 - How social media algorithms shifted and why podcasts matter more than ever now 16:52 - Why long form content is what actually nurtures people into buyers 19:18 - How to prepare for unexpected breaks by building strategically right now 21:28 - Coming back: do you announce it or just start releasing again? 24:07 - How to rebuild your podcasting muscles after time away 26:05 - Being honest about capacity and what you actually need right now 29:09 - Why this isn't the first time this has happened (and won't be the last) Mentioned in What Happened When I Stopped Podcasting for Four Months Podcast Strategy Intensive Podcast Production with Uncommonly More The Podcast Newsroom Rate and Review The More Profitable Podcast Ready to build a podcast that works whether you're recording or not? The podcasts that keep converting during breaks aren't accidents. They're built with strategy from the start. If you want a show that functions as a sales asset even when life gets hard, let's talk about what production support looks like. Work with our team. Send Stacey a Text Support the show
Why Quarterly Strategy Is Non-Negotiable if Your Podcast Is a Sales Tool
2025/09/17
A commitment to “record and release in the same week” is the thing keeping your podcast stuck. If your show isn’t built around quarterly planning, it’s not going to work as the sales asset you need it to be. Every production client I’ve worked with - whether they’ve been with us six months or six years - comes to the table for quarterly strategy. Because the truth is, your content has to serve the sales goals of your business right now, not just fill airtime. When you skip this step, you waste time, confuse listeners, and miss the conversions you actually want. In this episode of The More Profitable Podcast, I’m breaking down what quarterly planning really looks like, the three questions you need to run your content through every 90 days, and why this is the difference between a podcast that sucks up time and one that books clients. 0:32 - Why “record and release” keeps your podcast from working as a sales tool 2:37 - How quarterly planning actually saves you time and stress 4:08 - Why bad-fit clients are usually your fault - and how your podcast helps filter them 7:14 - How intentional education raises the quality of your sales conversations 8:31 - Why strategy intensives exist (and how they support DIY podcasters too) 10:33 - Using quarterly planning to check if your podcast goals still align with your business 13:15 - Why running week-to-week content leaves you behind when seasons shift 16:04 - The three core questions to revisit every 90 days: What are you selling? Who are you selling it to? How are you selling it? 18:50 - How sales path (course vs. high-touch offer) changes the content your podcast needs 20:31 - Why repeatable, re-shareable content is an asset that buys you time in busy seasons Mentioned in Why Quarterly Strategy Is Non-Negotiable if Your Podcast Is a Sales Tool Podcast Strategy Intensive The Podcast Newsroom Rate and review The More Profitable Podcast Ready to get serious about your podcast strategy? The last spots for this year’s Podcast Strategy Intensives are open now. If you want to start Q1 with a content plan built to drive sales, you need to book in October. Reserve your spot today. Send Stacey a Text Support the show
Perfection Is What’s Keeping You From Launching Your Podcast
2025/09/10
If you’re still sitting on a podcast idea because you’re waiting for the “right” time, let me stop you. What you’re actually doing is waiting for perfect. And perfect is just procrastination with better branding. While you’re busy “getting ready,” somebody else is already publishing and getting in front of your clients. I’ve put out 689 episodes of this show. Do I think they’re all good? Nope. Do I think any of them are perfect? Absolutely not. But they exist. They work. They connect with people. And that matters way more than the drafts collecting dust in Google Drive. In this episode of The More Profitable Podcast, I’m talking about how perfectionism shows up for podcasters, why it costs you visibility and clients, and what you can do to get your first episodes out even if they’re messy. Because messy works. Perfect doesn’t. 00:39 — Why perfectionism feels safe but actually keeps me stuck 04:20 — The Ira Glass “taste vs. skill” gap and how I see it play out with podcasters 07:56 — Why I’d rather improve than be perfect (and how 689 episodes prove it) 10:22 — The cost of hiding — lost visibility, lost trust, lost clients 12:32 — Why my crummy first episode was better than every draft I never published 13:56 — How I coach clients to experiment without the pressure of perfect 14:44 — How the Podcast Launch Accelerator helps me keep perfectionists moving Mentioned in Perfection Is What’s Keeping You From Launching Your Podcast Podcast Launch Accelerator The Podcast Newsroom Rate and review the show  Stop Waiting for Perfect → Start Publishing If perfectionism has been holding you back, it’s time to let your first season be the experiment it’s meant to be. Inside the Podcast Launch Accelerator, you’ll get the strategy (and if you choose, the production support) to finally publish your show without letting “perfect” stall you out.  Let’s build your first season together. Send Stacey a Text Support the show
Why Listener Growth Doesn’t Equal More Clients (And What to Focus On Instead)
2025/09/03
If your downloads have dipped and you’re thinking, “The podcast is broken, what am I doing wrong?”—you’re not alone. It’s easy to spiral when numbers dip, but more downloads doesn’t equal more sales. Your show has a job inside your sales process. The real question isn’t “How do I get more listeners?” It’s “Is my show actually moving the right people closer to becoming clients?” Those are two different problems, and solving the wrong one will leave you frustrated. In this episode of The More Profitable Podcast, we’ll talk about what actually matters when you look at your podcast numbers, how to measure success in a way that matches your business goals, and the content shifts that will help you attract and convert the clients you actually want. 1:24 – The real question to ask instead of “how do I get more listeners?” 2:41 – The first step if you’re unhappy with your numbers 5:59 – Why your download expectations are probably unrealistic 7:32 – How comparing your show to itself helps you see progress 10:00 – Shifting your goals from audience size to sales alignment 14:43 – What realistic capacity looks like for most coaches and service providers 17:36 – Why chasing thousands of new listeners can break your business 19:57 – The three core jobs your podcast content should do 21:06 – Why right-fit listeners are better than hundreds of casual ones 23:07 – Retention as the real driver of revenue 24:29 – Building content that works like SEO for long-term discoverability 27:26 – The timeless advice that still works no matter how the platforms change 28:44 – Building a bingeable library that attracts and converts the right people 29:03 – How to shift from chasing growth to building leads that actually buy Mentioned in Why Listener Growth Doesn’t Equal More Clients (And What to Focus On Instead) The Podcast Newsroom Buzzsprout Global Stats Podcast Strategy Intensive Stop Chasing Downloads, Start Converting Clients Your podcast doesn’t need more random listeners—it needs the right people turning into clients. Inside a Podcast Strategy Intensive, we look at exactly how your show is supporting your sales process, and we build a content plan that attracts, nurtures, and converts the clients you actually want. Reserve Your Podcast Strategy Intensive Send Stacey a Text Support the show
Podcast Housekeeping: How to Craft the Perfect Podcast Episode
2025/08/27
Until now, this podcast housekeeping series has been very much about the listener. It’s been more about the people on the other end who you want to entice into your business. But what about the impact on how you feel about your podcast? That’s the focus for today’s show, where we dive into the process of putting episodes together. In this episode of The More Profitable Podcast, you’ll learn about the strategical and logistical sides of preparing your perfect podcast episode. I’ll teach you how I map out episodes, where to find the content that people want to hear, and the various ways you can craft your episodes. 2:15 - How often I map out episodes and the best place to find content for your podcast 5:33 - My second favorite place to get podcast episode content ideas 8:19 - Several ways you can record episodes 12:09 - Something to be mindful of that can kill your momentum Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Episode Join The Podcast Newsroom What Working With Uncommonly More Looks Like Book Your Podcast Strategy Intensive Learn More About Podcast Production with Uncommonly More Send Stacey a Text Support the show
Podcast Housekeeping: How to Craft the Perfect Podcast Description and Cover Art
2025/08/20
When you open up Spotify or another preferred podcast app, what do you see? As a podcast host, you really want your show to stand out on these apps. But listeners have so many choices, even if they narrow things down with a search for a specific subject (unless it’s really, really niche). And the options can blend together. So how do you make sure your show doesn’t disappear in the crowd and get passed over? It starts with the first thing everyone sees: the cover art and description. In this episode of The More Profitable Podcast, you’ll learn about how to craft your show’s description and cover art so that it grabs the attention of those you want to find it. I’ll reveal how to update these podcast elements so that your show can reach the goals you desire. 2:56 - The art of creating an attention-grabbing cover graphic for your podcast 6:18 - Why I use an image of my face as part of the cover art for The More Profitable Podcast 9:36 - Why it both DOES and DOESN’T matter what you say in your podcast description 11:40 - The questions you should be answering when putting together your podcast description 14:25 - How often you need to update your show’s description Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Description and Cover Art Join The Podcast Newsroom TikTok video How to Use Dynamic Ad Content to Turn Podcast Listeners Into Clients Book Your Podcast Strategy Intensive Learn More About Podcast Production with Uncommonly More Send Stacey a Text Support the show
Podcast Housekeeping: How to Craft the Perfect Podcast Outro
2025/08/13
Your podcast outro is highly-valuable real estate. Anybody who lasts long enough to hear it is on your “best listener” and “most interested leads” list. Therefore, you want to make sure it’s good! Much of what you need for a great podcast intro also applies to your show’s outro. So in this next housekeeping episode of The More Profitable Podcast, you’ll learn about how to craft the perfect podcast outro. I’ll teach you how to position it so that it works best to help you create the leads and sales you want to generate for your business. 1:46 - Why you should update your outro yearly 3:09 - The goal of your podcast outro and three ways you can set it up 7:49 - One thing I absolutely don’t recommend you do with your show’s outro 9:34 - How long your podcast outro should be 10:30 - Quick dos and don’ts of crafting the perfect podcast outro Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Outro Join The Podcast Newsroom Book Your Podcast Strategy Intensive Learn More About Podcast Production with Uncommonly More Send Stacey a Text Support the show
Podcast Housekeeping: How to Craft the Perfect Podcast Intro
2025/08/06
New listeners to your podcast usually get their first impression from the intro. Is yours as effective as it can be? This is the first part of actually getting into the foundational pieces of your podcast in this housekeeping series. If you happen to be a new listener of The More Profitable Podcast looking to launch your show, this is a good episode to start with. And if you’re an older listener with a podcast, it’s a good refresher to clean up or update things if you haven’t done so in a while. Today on the show, we’ll revisit the four checkpoints for how to craft the perfect podcast introduction. This is one aspect of podcasting where we tend to have a “set it and forget it” approach. But you’ll learn how to make sure it’s (still) doing the job you want it to for your show.  2:42 - How often should you update your podcast intro 4:55 - The purpose of your podcast introduction 7:18 - A little something special we do with The More Profitable Podcast intro 8:16 - My strong opinions on how you should structure your podcast intro 12:58 - Quick dos and don’ts of crafting the perfect podcast introduction Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Intro Join The Podcast Newsroom Book Your Podcast Strategy Intensive Learn More About Podcast Production with Uncommonly More Send Stacey a Text Support the show
My 3 Sales-Driven Podcast Goals for the Rest of the Year
2025/07/16
This is not the episode I had planned for today, but I had a question come up in a conversation with a client recently and it gave me a desire to do something a little behind the scenes. So that's what we're going to do today. I'm going to take you into the aftermath of my mid-year review. During their mid-year review, my client asked some really great questions about how I make decisions around what to do next with my own show. And I thought this would be an opportunity for me to really practice transparency and take you into my own thinking as I share my three goals for the back half of this year. What I want you to understand before we get into this is you're going to notice that the why is often sales-driven. And I want you to use that as the permission slip to make sales-based decisions more frequently in your own show. Because in almost every case, it ultimately comes down to sales. It is an offer first situation. Because every bit of content that happens here is intentionally built to drive you to a decision. 0:54 — Why this behind-the-scenes episode came about and what my client asked 4:00 — How every piece of content is intentionally built to drive you to a decision 5:35 — Goal #1: Testing a new opt-in that's integrated with the content 6:42 — Building assets instead of just episodes and thinking about long tail discovery 11:41 — Goal #2: Building another repeatable series focused on launching 14:29 — How mid-year review is really the start of next year planning 16:05 — Building intentional assets to sell my pillar offerings 18:00 — Goal #3: Having more conversations through guesting and potentially bringing guests on 20:35 — The desire to build more community and relationships 26:01 — How all of these goals tie together and thinking more holistically about your show Mentioned in My 3 Sales-Driven Podcast Goals for the Rest of the Year The Podcast Newsroom Podcast Strategy Intensive Podcast Housekeeping Series The Profitable Podcast Launch Accelerator Want Your Own Offer-First Content Strategy? Let's build your next quarter of content with intention. Inside the Podcast Strategy Intensive, we'll connect your episodes to your sales goals and give you a roadmap for the months ahead. Book your Podcast Strategy Intensive Send Stacey a Text Support the show
Why Your Podcast Needs a Tune-Up, Not a Total Overhaul
2025/07/09
If your podcast is leaving you feeling a little stuck as you're doing your mid-year audit, the answer is almost never to burn it down and start fresh. I get the instinct to grab the lighter. It's more exciting, frankly more fun, because we don't have to look real hard. We can blame the podcast instead of our approach to the podcast. But here's the thing about overhauls. They're usually expensive, they cost you a lot of energy, and they just push these feelings down the road with wasted time—especially if you never fix the core real center issues of your show. In this episode of The More Profitable Podcast, I'm walking you through what a real tune-up looks like instead. We're talking about auditing your current content to find the leaks, reviewing your CTAs to make sure they're built for sales (not just performative), shifting your episode planning to think pathways instead of value, and evaluating whether it's time to get support with your production process. Because you don't need to overhaul your show. You don't need to burn it down. You need a strategic tune-up with an expert partner. 1:41 — When the instinct to overhaul isn't based in data but feelings 2:23 — Why overhauls are usually the wrong move and what they really cost you 3:06 — The procrastinate planning trap and how it feels productive without impact 6:17 — Tune-up step 1: Audit your current content to find what's converting and what's not 7:25 — How to use conversations and feedback to identify your most impactful episodes 8:46 — Building mechanisms for people to talk back to you 11:22 — Tune-up step 2: Looking at your CTAs and whether they're built for sales or just performative 12:43 — Why this episode is built to be a sales tool, not give you more ideas 13:54 — How to frame calls to action as the fix for your clients 15:46 — Tune-up step 3: Think pathways, not value when planning episodes 16:23 — Why your emphasis on being valuable is detrimental to your listener and business 17:46 — Tune-up step 4: Evaluating your production process and whether it's time for support 19:15 — Signs it's time to get help with your podcast strategy Mentioned in Why Your Podcast Needs a Tune-Up, Not a Total Overhaul The Podcast Newsroom Podcast Strategy Intensive How to Create an Audio Sale Page for Each of Your Offers Ready for Your Strategic Tune-Up? If you're going through your content audit, reviewing your CTAs, doing your episode planning, and noticing you've got good consistency with downloads but inconsistent results getting people on sales calls—or if instead of feeling inspired and excited, you're in a constant state of overwhelm and dread—it's time to get help. You don't need to overhaul your show. You don't need to burn it down. You need a strategic tune-up with an expert partner. Inside the Podcast Strategy Intensive, we start with an audit, go into planning, and build your next 12 weeks of your podcast together. You are closer than you think to having a podcast that works more effectively than it does right now. Book your Podcast Strategy Intensive Send Stacey a Text Support the show
The Launch Mistakes That Cost You Sales and How to Avoid Them
2025/07/02
It's easy to get stuck in gear and hosting choices and building new pages for your website when you're launching a podcast. But when we're using this as a tool to market our business, some things have got to be lined up from the jump so we actually see the results we want to see. I have conversations with potential podcasters all the time where we end up talking about how many downloads they should expect, how quickly they'll see sales, or swinging the pendulum the other way, how long they have to provide value before they're "allowed" to make an offer. These are crazy questions because ultimately, they're not going to get you anywhere. In this episode of The More Profitable Podcast, I'm zooming in on three mistakes I see business owners making when they launch their show. And I want to be really transparent with you. If you launch your podcast and manage to completely sidestep making any of these mistakes, congratulations, you're great. But you've also got to watch out that these don't sneak up later because they absolutely can if we're not paying attention. 1:00 — The questions that won't get you anywhere and why chasing vanity metrics won't build your marketing engine 3:37 — Mistake #1 Not understanding the clear purpose your podcast serves in your business 5:37 — Why you have to understand why for you and your business now is the right time 8:50 — The red flag to watch for when someone else is assigning you a podcast 11:52 — Mistake #2 You start with the wrong content and the belief that you need to prove yourself first 13:26 — The two bad things that happen when you only give and never make the ask 17:50 — Why you can't be so focused on value that you forget to make an ask 19:22 — Mistake #3 Forgetting to market your episodes after launch 21:14 — How to build episode marketing into your process from day one 22:03 — Why it's harder to market your sixth episode than your first 25:12 — How the Podcast Launch Accelerator helps you avoid these mistakes Mentioned in The Launch Mistakes That Cost You Sales — and How to Avoid Them The Podcast Newsroom Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales Asset Podcast Launch Accelerator Ready to Launch Right the First Time? If you want to launch your podcast as a marketing and sales engine, not just another thing on your to-do list, let's build it intentionally from the start. Inside the Podcast Launch Accelerator, we map out your sales strategy, build your content strategy, and understand the impact on your marketing plan so your show delivers results from day one. No more hoping it works. No more guessing at content. Just a podcast built to generate and convert leads. Learn more about the Podcast Launch Accelerator Send Stacey a Text Support the show

Podcast reviews

Read The More Profitable Podcast with Stacey Harris podcast reviews


5 out of 5
57 reviews
★★★★★
Diann Wingert 2022/11/17
This podcast made me a client
Producing a podcast to market your business is definitely a long game, but listening to this show can shorten the time it takes for your podcast to cr...
★★★★★
undomestic_mom 2022/05/20
A wealth of information!
I just discovered Stacey and the podcast and I’m already a convert. I adore her approach and energy to podcasting. Let the binge fest begin!
★★★★★
EricaBushwell 2021/08/19
Awesome podcast!
Stacey, host of the Uncommonly More podcast, highlights all aspects of business, growth and more in this can’t miss podcast! The host and expert gues...
★★★★★
Shannon_Baker 2020/09/19
Real and Practical Advice
I love that Stacey is so honest with her marketing tips! This has really helped me have more success because I market based on my goals instead of the...
★★★★★
Jessi Honard 2020/08/28
Incredible, no-BS marketing advice
Stacey tells it like it is. She gives you real marketing advice that cuts through the noise and is actionable and effective. I love listening to her e...
★★★★★
Kelly Ferg 2020/08/28
Stacey is the real deal.
As someone who has a tendency to squirrel out when it comes to all things marketing-this podcast helps identify what's truly important and where peopl...
★★★★★
IndiaJackson 2020/02/11
Actionable
As someone who is also in the marketing and strategy space, I love that Stacey gives it to you straight up with no fluff. This podcast is giving you ...
★★★★★
Nicole CO 2020/02/11
Stacey is the real deal. She gets serious results!
I love how actionable Stacey's podcast are. She's thoughtful and a complete breathe of fresh air in a sea of people pushing quick and spammy marketing...
★★★★★
AlliCrow 2019/08/28
Real, Actionalbe, Valuable for my crazy brain
I think in circles...and this womans practicality and dry sense of humor + strategic wisdom is so freaking helpful. Wise business and marketing conve...
★★★★★
Caliann2 2019/06/13
Favorite marketing podcast
Stacey’s podcast is one of the most real and actionable I’ve ever listened to. As someone who is trying to self learn marketing and isn’t sure who to ...
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