Advertise on podcast: Informed: the podcast for LinkedIn® users

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★★★★★

4.5

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35 reviews

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"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA. John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.) This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.

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Check latest episodes from Informed: the podcast for LinkedIn® users podcast

506. Newsletters continued

2026/10/17

Postbag Mary Wu: post boostingMic Adam: company pagesAshley Leeds: LinkedIn groupsNicky Oliver: company verifications and newsletters Company page comment blocking and removing people from a page Pinned comments return New recommend / super like reaction for Premium members My interview on Embracing Marketing Mistakes Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

505. Are LinkedIn newsletters in trouble?

2026/10/10

Postbag question by Ivan Tobias: What are the biggest misconceptions you've found building other people's LinkedIn profiles that other LinkedIn experts perpetuate? Can your LinkedIn profile URL reveal your account's age? Native bold support for text LinkedIn newsletter analytics and visibility Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

504. Improving your LinkedIn feed relevance

2026/10/03

Voice note questions from Steve Bruce, Hanne Møller, Ashley Leeds, Mary Wu, Darren Millings, and Mic Adam. The questions cover these topics: endorsements, languages, percentage of content creators on the platform, batch tagging, licenses and certifications, About sections, connection strategy, and profile updates – plenty! Tips for feed relevance: Unfollow or even disconnect with the people you're not interested in.Use the "not interested" option where appropriate.Mark posts and comments as AI slop if appropriate.Create a custom content search for topics by a named group of creators.Use the new Network tab at the top of the feed to show updates from only your 1st connections and people you follow (I don't have this yet but it's coming soon).Send more comments and DMs in the direction of people you *do* want to hear from, as this is a strong algorithmic signal of what and who you care about. Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

503. Improvement suggestions for LinkedIn

2026/09/19

The Postbag includes voice notes from Mark Lee, Ashley Leeds, and Lynnaire Johnston. Suggested LinkedIn fixes: Exact date and time on posts & comments Batch delete notifications Pinned comments Combine split DM threads from the same person Rich text support in posts Reorderable sections in LinkedIn profiles Update image option when editing posts and comments Folders and tags in direct messages Block option for company pages Muted words & phrases option Away message option for non-connections Export option for newsletter subscribers Block voice notes option in direct messages Videos and audio in commentsVoice note transcriptions in DMsSend DM voice notes on desktopReintroduce audio eventsFolders and tags for saved posts LinkedIn Local Birmingham is on Friday 25 September. Tickets are only £20 or £15 if you're an Espresso+ member. Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

502. How many active users does LinkedIn have?

2026/09/05

Postbag questions and contributions from Hanne Møller, Mary Wu, Gillian Whitney, Mic Adam, and Mari-Liis Garcia. Private connection notes are here for Premium members. How many active users are there on LinkedIn? Don't forget to grab your ticket for UpLift Live Nano Bristol on 17 September 2026 at https://jesp.me/nanobristol Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

501. Profile top card basics

2026/08/29

A look at some of the basics of your LinkedIn profile's top card. Plus, voice note contributions from Lynnaire Johnston and Mark Lee. Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

500. The anniversary bumper Postbag

2026/08/22

A special version of the Informed podcast as it reaches its 500th episode, with voice note contributions from several listeners. Plus, a reminder to join us in Bristol for UpLift Live Nano on 17 September 2026. Your chance to ask your LinkedIn questions in person and even have your profile reviewed – and we even throw in a delicious buffet lunch at our fab venue on the Bristol waterfront. Get tickets: https://jesp.me/nanobristol Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

499. Is SSI going away?

2026/08/15

Brenda Meller voice note about the new "Seems like AI slop" feature Is Social Selling Index (SSI) going away for free users? My first collaborative post, with Lynnaire Johnston Come to UpLift Live Nano Bristol! It's on Thursday 17 September at The Watershed. Tickets: https://jesp.me/nanobristol New book: Mic Drop: The Human Side of LinkedIn, by Mic Adam "Eyes hurt" is trending on Google … Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

498. "Seems like AI slop"

2026/08/01

Postbag Mark Lee and Jeremy Freeman sent voice notes about where to get official LinkedIn info and change logs. "Seems like AI slop" is a new feature on LinkedIn posts viewed in the main feed. Update on collaborative posts Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

497. Collaborative posts

2026/07/10

Voice note from Gillian Whitney on out-of-network content viewers Voice note from Mary Wu on profile URLs, plus some feedback on limiting posts Get your ticket to UpLift Live Nano Bristol for Thursday 17 September Collaborative posts Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

496. Post visibility

2026/07/03

Postbag Nigel Cliffe voice note on limiting your post visibility Ashley Leeds voice note on automation tools Lionel Guerraz on connecting with your company's CEO Caryn Yuen on link display in comments To see what proportion of your network is seeing your posts, go to the Content performance panel in your profile analytics. I've reached about a quarter of a million people in the past year, but only 38% of them are 1st connections or followers. WhatsApp usernames are now available to reserve Open the app, go to Settings | Account | Username to reserve yours. Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

495. Creator Marketplace and company page collaborations

2026/06/20

Postbag Lionel Guerraz voice note about content reach Come to UpLift Live Nano Bristol on 17 September 2026 – a chance to ask your LinkedIn questions direct to me and get yourself a live LinkedIn profile review! Creator Marketplace and company page collaborations Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

494. GIFs and games

2026/06/11

Voice notes with feedback from Nigel Cliffe and Meena McDonald Native GIF support in LinkedIn comments Wend game Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

493. Who is looking at your content?

2026/06/06

Discovery analytics for in and out of network viewers Should you comment on content where you don't expect to reply? Why you shouldn't delete AI comments on your posts Why you shouldn't use "comment X to get Y" Video tab arrives on mobile Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

492. More about AI, plus the Video tab returns

2026/05/30

More chat about AI on LinkedIn, plus the return of a feature in the mobile app. PostbagTrevor Lambert about AI Ross Thorpe about AI – check out Rooverse Ashley Leeds about profile URLs Trudy Pannekeet about group DMs ——— Video tab returns to UK, Australia & Canada Connect button on mobile prompts for a note Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

Podcast reviews

Read Informed: the podcast for LinkedIn® users podcast reviews

4.5 out of 5

35 reviews

★★★★★

MaryAWu 2026/04/20

Relentlessly useful / quick and clean

John has a thorough knowledge of LinkedIn and one day a week he gives us short bits of useful and relevant LinkedIn knowledge. If you’re looking to up...

★★★★★

LeadingInclusion 2023/03/04

Solid that provides answers I can’t get elsewhere

When I get into the grove with this podcast, I can’t stop listening! The podcast is that good! I always learn something I can use right away and I get...

★★★★★

Gillian Whitney 2021/02/03

Great Learning from Mark Williams - Both On

Mark really is “Mr LinkedIn” and shares such valuable content. I have been following him on LinkedIn for quite awhile and enjoy listening to his podca...

★★★★★

KJO192837 2020/12/30

The title is true - this podcast is informative :)

Just started listening a few weeks ago. Have found the host’s style to be charming and easy to listen to. I’ve learned quite a lot in a short time. 5-...

★★★★★

Jan @ GravitasDetroit 2019/12/28

LinkedIn knowledge in a nice conversational style

I love the informal conversational style of this podcast. I always get useful information and look forward to each new episode. Mark is authentic and ...

★★★★★

Bruce S 2 2019/08/29

The Best Podcast!

LinkedInform is a great way to stay updated on LinkedIn. It is in fact the only podcast that I listen to without fail. Mark finds the right balance be...

★★★★★

Eric Karpinski 2018/12/31

The Happiness Coach

This podcast is awesome if you are trying to create value for your potential customers on LinkedIn. I love Mark's direct style and his strategies of ...

★★★★★

Englishmaninnm 2018/11/24

Has really got me engaged with LinkedIn

Love the format of the show - with news, enhancements and going in depth on a topic. Like the fact that he doesn’t rely on interviews - but has guests...

★★★★★

Worldtraveler222 2018/02/06

Outstanding insights on LinkedIn and Social Selling, delivered in a fun and enjoyable format

I have been on LinkedIn for years, and never fully understood its full power and how to best utilize it until starting to listen to Mark Williams and ...

★★★★★

Sandra G. Long 2017/04/05

LinkedIn Author, Speaker and Trainer (Independent)

Mark has a wonderful show all about LinkedIn. I find it both informative and entertaining. He analyzes so many interesting aspects related to LinkedIn...

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