Advertise on podcast: The My Wife Quit Her Job Podcast With Steve Chou

I used Claude Code to analyze my YouTube channel. It found a backstory habit costing 15-20 retention points per video, plus which topics to double down on and drop. The post 660: AI Found a Mistake Costing Me 20% Of My YouTube Viewers appeared first on MyWifeQuitHerJob.com.

Amazon blocks AI shopping agents like Meta's Muse to protect a $68 billion ad business. Here is why that move hurts Amazon sellers and what to do about it. The post 659: The #1 App In America Just Became Amazon’s Worst Nightmare appeared first on MyWifeQuitHerJob.com.

How to sell clothing on Amazon when Chinese sellers own the low end: Sharona Ozeri built a 7-figure resort wear brand from $5K in bartending tips. Here is her playbook. The post 658: She Built a 7 Figure Clothing Brand With Just $5K in Bartending Tips appeared first on MyWifeQuitHerJob.com.

Bumblebee Linens has grown for 18 years without social media. Toni Anderson argues new sellers cannot skip it. Here is the honest answer for your stage and personality. The post 657: Can Ecommerce Brands Still Grow Without Social Media in 2026? appeared first on MyWifeQuitHerJob.com.

Reddit's citations in ChatGPT fell 86% overnight the same week Reddit joined the S&P 500. The gamification playbook that agencies charged $20K a month for is over. The post 656: The Reddit AI SEO Playbook Just Stopped Working appeared first on MyWifeQuitHerJob.com.

Where ecommerce sellers lose money: successful Amazon-only sellers now net low single digits, and the leak is fees that never appear as a line in their books. The post 655: Ex Amazon Employee Reveals Where Sellers Are Quietly Losing Money appeared first on MyWifeQuitHerJob.com.

What AI cannot do for your business: supply missing context, judge creative work consistently, or hold instructions across a long task. Everything else, hand off. The post 654: AI Does 80% Of My Job Now, But Here’s What It Sucks At appeared first on MyWifeQuitHerJob.com.

43% of shoppers abandon a store with no buy now pay later option, and BNPL on product pages lifted average order value 91%. Here is what it costs sellers. The post 653: This Checkout Trick Can Increase Sales 91% Overnight. Should You Use It? appeared first on MyWifeQuitHerJob.com.

A wave of frivolous Shopify privacy lawsuits under CIPA (California) and FSCA (Florida) is hitting sellers with $6K-$20K settlement demands. Here's how to avoid them. The post 652: The Lawsuit Hitting Shopify Sellers Right Now (And How to Avoid It) With Steven Weigler appeared first on MyWifeQuitHerJob.com.

YouTube dropped its affiliate threshold to 500 subs and lets creators tag physical products under videos. One under-10K-sub channel drove $20K in product sales last year. Here's the playbook. The post 651: How YouTube Is Quietly Becoming An E-Commerce Platform appeared first on MyWifeQuitHerJob.com.

Steve and Toni break down the exact AI workflow they use to publish daily content that sounds human, not like generic ChatGPT slop. The post 650: How To Build An AI Content System That Sounds Like You, Not A Robot appeared first on MyWifeQuitHerJob.com.

Kari Capone 10x'd her knitting-kit sales after one shop-floor conversation landed her in Wirecutter. Here is exactly how she did it and how you can too. The post 649: She Makes 6 Figures Selling Knitting Kits With Kari Capone appeared first on MyWifeQuitHerJob.com.

The fastest way to launch an ecommerce product today is to build the audience first and the product second. On a recent My Wife Quit Her Job podcast episode, my co-host Toni and I broke down a seven-figure product launch from someone in the ECF forums who spent zero dollars on ads. She built a community for a year before she ever mentioned her brand, and when she finally launched, her people bought. That is the entire playbook in one sentence. Meta ad costs have gotten so brutal that seasoned sellers are quitting the platform, and the old “build it […] The post 648: Most Sellers Launch Their Products Wrong (Here’s the Better Way) appeared first on MyWifeQuitHerJob.com.

Miroki Tong turned a deck of creative writing prompt cards into a $1M+ Kickstarter and still runs Meta ads at 4-5x ROAS. Here's the exact playbook for launching a niche product without an audience. The post 647: How To Make $2M Selling Creativity In a Box With Miroki Tong appeared first on MyWifeQuitHerJob.com.

Claude Code is the tool Toni and I use to save 30 hours a week running our ecommerce businesses. Here are the exact workflows we automated first, plus what to skip. The post 646: How We’re Using Claude Code To Get Back 30 Hours A Week appeared first on MyWifeQuitHerJob.com.