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This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ UNDERSTANDING PR IS KEY TO DOING IT WELL (AND GETTING RESULTS FOR YOUR BUSINESS) PR is a weapon, but only if you understand how to harness its power for the benefit of your business (or cause or issue if that's your end game). In this episode, we get down to tin-tacks, unpacking the concept of public relations, busting myths, and discussing what PR really is (versus what the majority of the business world thinks it is), plus why it's important for entrepreneurs to understand the crucial role it plays in building their brand and their business. Having a practical understanding of PR will give you an edge in the marketplace. Many (most?) people in business - even those in marketing! - have little understanding of what constitutes PR today; they simply don't recognise or appreciate with any great depth the key role it plays in helping to build and sustain a successful enterprise. Bottom line: You can't master PR until you understand its nuances, the role it plays in the marketing mix, as well as the value it brings to the table in a more holistic business sense. Become one of the 1% of entrepreneurs who 'get' PR and thus are able to harness it in a powerful and strategic way for their business! What you'll learn: The true definition of PR (and why most of what you've heard is wrong)Why reputation and relationships are the keys to long-term business successHow to sustainably grow your audience and become your own PR machineBusting persistent PR myths and misconceptionsActionable tactics to build bridges and amplify positive word of mouth Whether you're a solopreneur, small business, or just keen to get your story out there, tune in to understand how PR can fuel your growth - minus the spin! __________________ ABOUT EARN THE RIGHT: EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity. Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity. Across four distinct (but interrelated) tracks - From The TrenchesThe Pay-offPocket PR EssentialsIn The Arena — you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority. Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co

This episode's featured track is FROM THE TRENCHES - deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy. __________________ How do you build an authentic, credible business or personal brand in today’s hyper-competitive, AI-driven, digital-first world—without getting lost in the algorithm trap or shouting into the void? Host Trevor Young sits down with brand and PR pros Andrés López-Varela (ALV) and Bec Sands, a dynamic husband-wife team, for a lively, honest conversation packed with real-world reputation and authority-building insights. In this episode: The real definition of “PR” today - and why authentic perception and strong communities matter more than everWhy performative rage-bait and dancing reels aren’t a shortcut to credibility (and why you shouldn’t let the algorithm erode your identity)Personal branding for good: advice for experts, thought leaders, and entrepreneurs who want to share genuine value, not just noiseThe power of owned media (newsletters, podcasts, websites, private communities) and how to strategically select your home base beyond social mediaSharp debate: Is paid media the new starting point for small businesses? Or can you still grow organically by tapping your existing network?Earned media secrets: How to get invited into other people’s rooms, from niche podcasts to industry panels—with practical examples you can start todayWhy building deep connections (not just going viral) should be your top focusThe compounding value of credibility markers and how social proof works in B2B and B2CWhat’s working for Bec and Andres right now - and their take on the evolving role of AI in marketing strategy If you’re a consultant, creative, marketer, entrepreneur, or aspiring authority ready to make your reputation matter (without selling your soul to the algorithm gods), this episode is your goldmine. Find our guests online: Bec SandsAndrés López-Varela Tune in, earn the right, and start turning credibility into recognition and opportunity—on your terms! —----- Connect with Trevor on LinkedIn Subscribe to Earn the Right Substack P.S. Don’t forget to subscribe and share if you found this valuable ~ thanks!

This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. __________________ What does it really take to build authority and a lasting reputation in today's digital-first landscape? In this solo episode, Trevor breaks down the "Broadway vs. Off-Broadway" approach to personal brand PR and communications, revealing why the most trusted voices are often found on the smallest stages. Key takeaways: Big Stage vs. Small Stage: Why chasing mainstream "Broadway" platforms (LinkedIn, tier 1 media, viral moments etc) gets you visibility, but not always credibility.The Power of Off-Broadway: Discover how authority is forged on niche podcasts, in professional associations, newsletters, and boutique conferences - where trust, engagement, and real relationships flourish.Going Off Off Broadway: Dive into the hidden world of hyper-niche communities, private masterminds, local grassroots events, and spontaneous opportunities that spark deep, memorable connections.Strategy Unlocked: Learn why balancing the big and small stages - visibility AND intimacy - is the secret to building a reputation that lasts.Action Question: Where is your personal brand currently playing? Are you leveraging the powerful "hidden stages" where true authority is built? Tune in to discover the hidden stages where credible voices are made. It's time to take your brand Off-Broadway! —----- Connect with Trevor on LinkedIn Subscribe to Earn the Right Substack P.S. Don’t forget to subscribe and share if you found this valuable ~ thanks!

This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ In this episode, Trevor Young dives into the essential challenge for businesses today: standing out in a noisy, digital-first marketplace. From battling social media algorithms to overspending on ads that don’t cut through, Trevor explains why building and nurturing your own audience is the key to lasting PR and brand impact. Key Highlights: Why relying solely on paid ads isn’t sustainable anymoreThe power of growing and owning your audience for long-term resultsBecoming your own media network -no more renting someone else’s platformThe importance of a holistic, ongoing strategy (not just quick campaigns!)Humanising your brand: moving beyond faceless business communicationEngaging clients, influencers, and partners for real resonance Tune in for practical insights to help you build real connections, communicate with purpose, and stay top-of-mind in your industry. The lesson for today? Start growing an audience you can connect with - and do it as a human, not a logo. __________________ ABOUT EARN THE RIGHT: EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity. Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity. Across four distinct (but interrelated) tracks - Crank The 3rdPocket PR EssentialsIn The ArenaFrom The Trenches — you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority. Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co

This episode's featured track is CRANK THE 3RD - featuring conversations with inspiring midlife founders, solopreneurs and professionals who are turning decades of know-how into opportunity building meaningful ventures, shaping ideas and designing work that matters. ----------------------- Today's guest is Karen Ansen - founder of Ignite HR and Employment Law, and Ignite Your Purpose. Join us for a raw, inspiring conversation on weaving compliance, compassion, and personal purpose into a business (and life) you love. Karen shares her remarkable journey: from two decades in government, to studying law in her 40s while juggling work and motherhood, to boldly launching her own boutique firm at 52. She gets candid about the fear and tears, the setbacks and breakthroughs, and why sometimes you just have to get out of your own way. You’ll discover: Why Karen left a “safe” government job and took a nine-year journey to become a lawyerHow she bootstrapped her first business, without a single client lined upWhy Karen believes you should start with what you have (and worry about the website later)The power of niching down, and why complexity can be your business superpowerHow Karen melds legal expertise with leadership coaching and trauma-informed retreats in her Ignite Your Purpose passion projectLessons learned scaling up to seven employees, then intentionally downsizing for freedom, balance, and impactThe impact of AI and remote work in reshaping Karen’s business model for a new era Plus: Karen’s honest take on motherhood guilt, building a values-led workplace, and crafting a “retirement” of meaning, travel, and giving back. Are you a multi-skilled professional with passions that don’t fit the usual box? This episode is packed with practical wisdom for blending your talents, overcoming your doubts, and earning the right to build a fulfilling, purpose-driven business. Connect with Karen Ansen: Ignite HR & Employment Law Karen's LinkedIn Like what you heard? Please rate and subscribe to EARN THE RIGHT for more inspiring conversations.

This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. __________________ In today’s episode, Trevor dives into the critical difference between being an expert and being recognised as an authority in your field. Drawing from his own journey and insights, he unpacks why even the most skilled professionals can remain invisible, missing out on opportunities, if they're not seen as leaders in their space. Trevor covers practical steps for crossing the "perception bridge", from codifying your expertise and owning your point of view, to building a communications platform and showing up in the right rooms. If you’re ready to move from being the best-kept secret to a sought-after authority, this episode will help get you started! __________________ ABOUT EARN THE RIGHT: EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity. Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity. Across four distinct (but interrelated) tracks - Crank The 3rdPocket PR EssentialsIn The ArenaFrom The Trenches — you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority. Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co

This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ Today's ever-evolving marketplace presents some serious challenges for business owners. We live in a digital-first world; today’s social currency is trust (and it’s in short supply!). This in turn presents business owners with a number of challenges when it comes to marketing our brands and communicating with prospective clients and customers. KEY MESSAGE: We need to be pragmatic — what’s worked in the past probably won’t work now (although there are some truisms that carry through e.g. human stories, helpfulness, thought provocation, openness and transparency etc - these will be themes we touch on throughout this series). Onwards! ~ Trevor __________________ ABOUT EARN THE RIGHT: EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity. Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity. Across four distinct (but interrelated) tracks - Crank The 3rdPocket PR EssentialsIn The ArenaFrom The Trenches — you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority. Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co

This episode's featured track is CRANK THE 3RD - featuring conversations with inspiring midlife founders, solopreneurs and professionals who are turning decades of know-how into opportunity building meaningful ventures, shaping ideas and designing work that matters. In this encore episode, host Trevor Young sits down with creative director and self-confessed corporate troublemaker, Stanley Johnson, for an inspiring conversation about creativity, curiosity, and the art of staying relevant in today's fast-changing world. From humble beginnings as the child of factory workers in the UK to leading successful ventures both in agencies and his own consultancy, Stanley shares how his journey through trades, advertising, and entrepreneurship has shaped his approach to work and life. He offers honest reflections on navigating career pivots, lessons learned from unlikely experiences, and the invaluable returns of long-term professional relationships. The episode offers a candid look at the importance of curiosity, not just in creative industries, but in all facets of business and personal growth.  Stanley and Trevor unpack strategies for replenishing your creative toolbox, challenging yourself to explore new perspectives, and resisting the comfort of routine. They explore the role of pop culture, social media, and technology in keeping ideas fresh and meaningful, touching on topics like echo chambers, algorithmic influence, and the value of serendipity in inspiration. The discussion is packed with practical insights for anyone seeking to stay sharp and relevant, especially in the “third chapter” of their professional lives. Hear about Stanley’s day-to-day work at his consultancy, the importance of writing and brevity in sharpening thought, and the routines that keep his creative fires burning. Whether you’re a seasoned professional, solopreneur, or someone looking to reignite your passion and curiosity, this episode delivers actionable takeaways on how to keep learning, questioning, and making a meaningful impact well into your career journey. Connect with Stanley on LinkedIn - https://www.linkedin.com/in/branddna/

This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. This is the introductory episode of the POCKET PR ESSENTIALS audio program. Think of it as micro coaching, training and inspiration in your pocket. Subscribe to EARN THE RIGHT today so you don't miss subsequent micro-coaching episodes as they're published. ___________________ ABOUT EARN THE RIGHT: EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity. Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity. Across four distinct (but interrelated) tracks - Crank The 3rdPocket PR EssentialsIn The ArenaFrom The Trenches — you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority. Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co

Welcome to the first episode of this podcast - rebranded as Earn the Right, and reimagined as an integrated audio channel. In this relaunch episode, host Trevor Young lays out why being brilliant at what you do just isn’t enough anymore - you have to earn attention, trust, and the opportunity to make an impact. This podcast is your guide to building reputation-based authority and turning credibility into real-world recognition. Discover: Why earning the right matters in today’s noisy, digital-first worldThe four signature tracks of the show: Crank the Third, Pocket PR Essentials, In the Arena, and From the TrenchesHow to build trust, recognition, and authority with integrity - no hype, no shortcuts, no chasing the latest fleeting trendsWhat makes Earn the Right more than a podcast: it’s a learning platform for credible founders, experts, and solo practitioners If you’re ready to go deeper, do the work, and amplify your voice with clarity and purpose, this is the show for you! Ready to earn your seat at the table? Hit subscribe, and let’s get started! Find the newsletter and more at EarnTheRight.co

Ever wonder how some people seem to juggle multiple projects, run successful businesses, and still find time for personal growth? In this enlightening episode, Trevor Young sits down with Dr. Jen Frahm, a change leadership expert and global facilitator, to unpack her approach to balancing a thriving career with a fulfilling personal life. Jen shares her candid response to the oft-asked question, "How do you do it all?" Her answer might surprise you. With refreshing honesty, she reveals that she doesn't do it all - far from it. Instead, Jen offers a nuanced perspective on productivity, self-care, and professional success that's both inspiring and attainable. Key insights from the conversation: The power of grace and self-compassion in professional lifeWhy energy management trumps time managementThe role of AI and automation in creating space for creativity and restThe importance of movement and play in maintaining mental agilityHow to navigate work-life balance with wisdom gained from decades of experience Jen's approach challenges conventional notions of hustle culture, offering a more sustainable path to success. She emphasises the value of "working out loud" - sharing your journey transparently - and how this practice can build trust and connections in your professional network. Practical takeaways: Strategies for using AI and automation to streamline work processesTips for incorporating movement and creativity into daily routinesInsights on balancing global work commitments with personal well-beingThe importance of acknowledging and nurturing supportive relationships Whether you're an entrepreneur, a corporate leader, or someone looking to optimise their professional life, this conversation offers valuable insights on thriving in today's fast-paced world without sacrificing personal well-being. "Grace removes the grind." - Dr. Jen Frahm Join us for a thought-provoking discussion that will inspire you to reassess your approach to work, success, and life balance. It's time to embrace a more holistic view of productivity - one that values both professional achievement and personal fulfillment.

The path to fulfillment after 50 isn’t about playing small or fading away. According to this week's guest, it's about reclaiming your voice, living your values, and using your wisdom to uplift others and yourself. In this episode, host Trevor Young sits down with Jet Swain - strategic advisor, speaker, and founder of the Affection Economy. Jet’s story is anything but linear: from growing up on a sheep farm in rural Australia, studying fine arts, and braving the boisterous world of teaching, to carving out a dynamic career in advertising, innovation, and human-centered design. Jet opens up about her eclectic journey, filled with zigzags, moments of reinvention, and lessons found in adversity, including her battle with breast cancer and navigating single motherhood. She shares how these experiences fueled her passion for the Affection Economy: a values-led movement that challenges traditional leadership and encourages bringing kindness, courage, and authenticity back to business and daily life. Together, Trevor and Jet explore why now is the perfect time to dust off old dreams, get back in touch with your true self, and proudly claim your voice and vision - especially if you feel invisible in today’s workforce. Whether you’re looking to transform your career, reconnect with your personal values, or simply hear an inspiring story of resilience and reinvention, this episode is packed with wisdom, practical insights, and the kind of warmth that only comes with lived experience. ______________ Key Takeaways from the Episode: 🟢 Embrace the Zigzags Jet’s unconventional path is proof that paying attention to your instincts and interests can lead you somewhere remarkable, even - especially - if you don’t have a map. 🟢 Find (& Live) Your Values Jet challenges us to identify our top three values - not buzzwords, but what truly matters and drives you. Kindness, courage, and curiosity are her guiding lights. What are yours? 🟢 Reclaim Your Voice After years of being told she was “too much” or “too kind,” Jet discovered those were actually her strengths. Speaking up and standing out takes courage. Sometimes, as she puts it, “I am a lot, but I’m not too much.” 🟢 Building a One-Person Movement From speaking and mentoring to creating practical tools (think: postcards, values cards, and a book), Jet is turning her philosophy into a platform and business - proof that you can design work to fit around your life and beliefs. 🟢 Why Connection (and Community) Matters Kindness and connection aren’t soft business skills - they’re levers for real change. And sharing your story helps others find the courage to tell theirs. Thanks for tuning in to CRANK THE 3RD —don’t forget to check out Jet Swain’s work, connect with her online, and keep an eye out for more inspiring stories and practical insights to help you find your voice, reconnect with your values, and keep cranking in your next chapter!

Welcome to the 300th episode of the podcast, and what a terrific way to celebrate the milestone! In this episode, host Trevor Young sits down with Andrew "Billy" Baxter - an acclaimed leader whose career is a masterclass in professional reinvention, adaptability, and building a meaningful portfolio life after the corporate grind. Once a heavy-hitter in Australia’s advertising industry, Billy has transitioned into a diverse and purpose-driven professional world: he chairs and sits on major boards including Australian Pork, and the Sydney Symphony Orchestra, all while running his own thriving business consultancy, 24 Hour Business Plan. Trevor and Billy dive deep into what it takes to successfully pivot after decades in a traditional career path, how to build a board portfolio, and why curiosity and ongoing relevance are crucial in today’s fast-changing business landscape. Billy opens up about his personal journey -sharing the lessons learned from decades at the top of the marketing world, how he uses his network, why having a clear sense of purpose matters, and his practical tips for anyone looking to craft a more meaningful, flexible professional life. Whether you’re contemplating your own ‘what’s next’ or simply curious about life beyond the C-suite, this episode is packed with honest insights and actionable advice.

In this episode of Crank The 3rd, we dive into what it really means to stand out in your 50s and beyond. Host Trevor Young sits down with Judy Winslow, founder of Unforgettable Brands, to explore how experienced professionals and entrepreneurs can build a soulful, authentic, and unforgettable personal brand in the so-called “third chapter” of their careers. Judy shares her powerful personal story - from facing depression and feeling out of place as a young woman, to discovering her purpose through creativity, business, and brand strategy. Together, Trevor and Judy unpack the importance of embracing your unique twist, reconnecting with your values, and getting comfortable with being a “unicorn”—someone who dares to be different in a world that often rewards blending in. You’ll get practical tips on how to bring out your individuality, what it means to infuse your brand with real soul, and why your past experiences are the raw material for your finest work. Judy also pulls back the curtain on her process for helping clients get braver and bolder, whether you’re building a team, scaling your business, or preparing for a big-stage moment like a TEDx talk. If you’re ready to stop playing small, own your story, and amplify your impact, this conversation is packed with wisdom, humour, and actionable steps. Let’s get started! QUOTABLE QUOTE FROM JUDY: “No one speaks quite like you. No one articulates quite like you. No one sees your industry quite like you, nor do they have the experience. So… just being you—that's so fabulous.” ____________ Visit Judy's website - https://unforgettablebrands.com/ Connect with Trevor on LinkedIn - https://www.linkedin.com/in/trevoryoung

Welcome to Season 10 of the CRANK THE 3RD podcast! In this episode, Trevor Young is joined by brand and career strategist, Wendy Pavey, for a thought-provoking look at what comes next for experienced professionals over 50. As Trevor puts it, this one’s for anyone contemplating their “third chapter”, whether you’re an entrepreneur considering scaling back, a business owner looking for more purpose, or a seasoned executive curious about building a flexible and meaningful portfolio career. Wendy shares her expertise on how to harness decades of hard-earned wisdom and experience, drawing parallels between brand-building for global companies and personal branding for individuals. Together, they break down the concept of a portfolio career - what it really means, how to tailor it for your strengths and passions, and why it’s a powerful way to blend lifestyle, legacy, and continued professional impact in later life. From exploring advisory and board roles, consulting, and mentoring, to actionable strategies for staying visible, relevant, and resilient, this episode is packed with actionable tips for designing a work life on your terms. If you’re ready to take control of your professional future and craft a career that matches your values, flexibility, and ambition - especially after 50 - this conversation will give you both the confidence and ideas to get started. For more from Wendy, connect with her on LinkedIn or explore her insights through her website - www.yourexecutivebrand.com