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Grow With Purpose

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Rating
★★★★★
5
from
15 reviews
This podcast has
199 episodes
Language
English
Explicit
No
Date created
2014/05/05
Latest episode
2026/10/02
Average duration
36 min.
Release period
11 days

Description

Grow with Purpose is a podcast for leaders, entrepreneurs, and business owners who want to build more than just a profitable company — they want to build a business that matters. Rooted in the principles of Joey Brannon’s book, "Grow with Purpose," this show explores what it means to grow on purpose and with purpose. Each episode features real conversations with business owners, industry experts, and mission-minded leaders who are integrating faith, values, and strategy into every layer of their business. Topics range from culture and team health to financials, operations, leadership, hiring and firing, and more — all viewed through the lens of lasting impact and spiritual alignment. Whether you're navigating the complexities of entrepreneurship, scaling your team, or making tough decisions that test your values, this podcast will challenge and equip you to lead with clarity, conviction, and purpose — in both business and life.

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The Succession Trap: Why 70% of Businesses Can't Transfer Value
2026/10/02
Every business goes through succession. Some owners are well prepared for it, and some let it happen. In this talk to Legacy Business Leaders at Bayside Community Church, Joey Brannon lays out why success and succession ask different questions, why succession is decided in culture and leadership, and the operating rhythm Axiom runs with companies whether they plan to sell, hand the business to the next generation, or never sell at all. He closes with what the parable of the talents says about our responsibility to be ready. IN THIS EPISODE, YOU’LL LEARN:• Success asks if the business pays you. Succession asks if it outlives you. • What culture needs: defined values, a vision, a why, and a mission • How servant leaders encourage, exhort, and empower, and the question every buyer asks • The operating rhythm that makes a business transferable Get the Q&A resource here: The Succession Trap: Q&A Topics. Every audience question from the event, answered, plus related episodes and resources. HELP US IMPROVE THE SHOW: Take our 30 second Survey 📞 Have a question? Email us at [email protected] CONNECT WITH AXIOM• Website• LinkedIn• Instagram• Facebook• YouTube ABOUT AXIOM STRATEGIC: Axiom Strategic helps business owners and leaders build mission-driven businesses by aligning culture, leadership, operations, sales, and financials.
Are Your Kids Ready to Take Over the Business? (Revisited)
2026/09/24
There are some owners with an adult child in the business who aren't comfortable asking the question out loud: Can they run this? The common plan is to move that son or daughter through department after department, a couple of years at a time, so they pick up technical expertise and build rapport with the team on the way up. Both of those hopes can come apart. Some people are going to resent the last name regardless of how much time your son or daughter spends working through the business, and credibility in the field doesn't necessarily translate to credibility in the office, where colleagues may have twenty, thirty, even forty years of leadership experience behind them. In this revisited episode, Cameron and Joey lay the traditional approach next to the strategic one, where the question moves beyond whether the second generation is ready and asks whether the company is ready for the transition, too IN THIS EPISODE, YOU’LL LEARN:• Why technical skill isn't leadership skill • Why experience alone doesn't make a manager • How a strategic plan changes succession • Why outside mentors matter HELP US IMPROVE THE SHOW: Take our 30 second Survey 📞 Have a question? Email us at [email protected] CONNECT WITH AXIOM• Website• LinkedIn• Instagram• Facebook• YouTube ABOUT AXIOM STRATEGIC: Axiom Strategic helps business owners and leaders build mission-driven businesses by aligning culture, leadership, operations, sales, and financials.
How Owners Step Back Without Breaking the Business (Part 2)
2026/08/28
Billy Swanson's two sons and his nephew are the third generation at Tri County Air Conditioning and Heating, and all three of them hold shares in it. Getting there took six or seven years. Three of those years were standing meetings two or three times a month on sales, cost of sales, liabilities, assets, financial statements, and leadership styles, and a full year went to one book about mission drift. Before anything was signed, Billy asked each man whether they would be willing to own the company and never be the CEO. Joey and Billy get into what a shareholder does, why the next generation wrote the vision instead of inheriting it, and what Billy would do over again. IN THIS EPISODE, YOU’LL LEARN:• Before shares change hands: Can you own it without being CEO? • What shareholders actually do, and how little that requires. • Why next-gen owners should think like employees. • Why the next generation should write, not inherit, the vision. DOWNLOAD THE LEADERSHIP GUIDE:‍ ‍Episode 198 - How Owners Step Back Without Breaking the Business (Part 2) HELP US IMPROVE THE SHOW: Take our 30 second Survey 📞 Have a question? Email us at [email protected] CONNECT WITH AXIOM• Website• LinkedIn• Instagram• Facebook• YouTube ABOUT AXIOM STRATEGIC: Axiom Strategic helps business owners and leaders build mission-driven businesses by aligning culture, leadership, operations, sales, and financials.
How Owners Step Back Without Breaking the Business (Part 1)
2026/07/31
Billy Swanson spent years treating ministry and business as two separate things that were in conflict with each other. He came back from a family vacation in North Carolina with a new purpose statement, a new vision statement, and a new mission statement, and then called a meeting to tell his employees they no longer had a job at the company they knew. Instead they could work for a new company with a different standard for getting the job done. From here on, if a customer was not compelled to tell somebody about their experience, the mission was not accomplished. Joey and Billy get into the redefinition, the Comfort Care department that came out of it, and the work of getting out of the way so the business could run without him. IN THIS EPISODE, YOU’LL LEARN:• Why the business and the calling are not two competing jobs. • How to write a mission your team can pass or fail on a given day. • Why a three-week vacation is the test of whether you can step back. • What a weekly financial statement catches that a monthly one buries. DOWNLOAD THE LEADERSHIP GUIDE:‍ ‍Episode 197 - How Owners Step Back Without Breaking the Business HELP US IMPROVE THE SHOW: Take our 30 second Survey 📞 Have a question? Email us at [email protected] CONNECT WITH AXIOM• Website• LinkedIn• Instagram• Facebook• YouTube ABOUT AXIOM STRATEGIC: Axiom Strategic helps business owners and leaders build mission-driven businesses by aligning culture, leadership, operations, sales, and financials.
Nothing Fixes Itself: 40 Years of Leadership Lessons
2026/07/17
Every owner who sits down with us asks for the same thing: more accountability. Almost none describe it as a leadership problem. Chris Romine has spent 40 years in financial services, and he leads his market inside a large institution the way an owner leads a company: a P&L he answers for, a mission he can say out loud, and a team he refuses to let one person grind down. Joey and Chris get into the hard conversation, the mentors who cared before either new what a mentor was, and the sustained discipline required to make it all work.  IN THIS EPISODE, YOU’LL LEARN:• Why the businesses that stand out in a community are the ones whose owners are genuinely bought in to the community, and how customers hear that on the first phone call. • How to open a hard conversation calmly, tie it to the mission, and close it well. • What it costs the rest of your team when you insulate yourself from a problem instead of addressing it • Why discipline outlasts motivation, in savings and in leadership  DOWNLOAD THE LEADERSHIP GUIDE:‍ ‍Episode 196 - Nothing Fixes Itself (Chris Romine) HELP US IMPROVE THE SHOW: Take our 30 second Survey 📞 Have a question? Email us at [email protected] CONNECT WITH AXIOM• Website• LinkedIn• Instagram• Facebook• YouTube ABOUT AXIOM STRATEGIC: Axiom Strategic helps business owners and leaders build mission-driven businesses by aligning culture, leadership, operations, sales, and financials.
Course Correction: When Your Plan Derails in Q2 (Revisited in 2026)
2026/07/08
By midyear, a lot of leadership teams are off the plan they set in January. Sometimes that's a rough patch. Sometimes it's something bigger. The hard part is knowing which one you're in before the window to fix it closes. In this episode, Mike LoBue sits down with Joey Brannon to work through how to diagnose a midyear drift, tell a tactical problem from a systemic one, and reset priorities without throwing out the plan or losing the team's trust. They get into why most plans stall by Q2, what the team's silence is really telling you, and how Axiom's Agenda 52 framework builds the weekly rhythm that keeps a leadership team on course all year long. This episode first aired in July 2025 as Episode 156. We're bringing it back as a midyear check-in on the plans you set at the start of the year. IN THIS EPISODE, YOU’LL LEARN:• How to tell the difference between a rough patch and a systemic drift — before the data confirms it • Why most midyear plan failures are execution problems, not strategy problems • How to reset priorities and adjust tactics without losing the team's trust or abandoning the vision • Why weekly cadence matters more than quarterly rescues — and how Agenda 52 makes it practical  DOWNLOAD THE LEADERSHIP GUIDE:‍ ‍Episode 156: Course Correction - When Your Plan Derails in Q2 (Revisted in 2026) HELP US IMPROVE THE SHOW: Take our 30 second Survey 📞 Have a question? Email us at [email protected] CONNECT WITH AXIOM• Website• LinkedIn• Instagram• Facebook• YouTube ABOUT AXIOM STRATEGIC: Axiom Strategic helps business owners and leaders build mission-driven businesses by aligning culture, leadership, operations, sales, and financials.
What Real Ownership Freedom Looks Like
2026/06/26
Owners say they want freedom. Push on the word and most are describing relief - not being overwhelmed, not carrying every decision, not putting out every fire. That's real, but it's a short-term fix. Real freedom is different: it's what's left once the structure, the team, and the standards can carry the business without the owner in every room. Mike LoBue and Tommy Rohrlack separate the two, get into why a team learns to wait for the owner, why control is usually a standards problem and not a trust problem, and why most owners regret selling when they never planned the next chapter. It's worth knowing which one you're after before you plan an exit or a vacation. IN THIS EPISODE, YOU’LL LEARN:• Why “I want freedom” usually translates to “I want relief,” and why that distinction changes everything. • The question that quickly shows how owner-dependent your business is: what breaks when you leave? • Why most owners regret selling and the one thing the other group did differently • What separates a free owner from one who has quietly checked out  DOWNLOAD THE LEADERSHIP GUIDE:‍ ‍Episode 194: What Real Ownership Freedom Looks Like REFERENCES:John Maxwell: The 21 Irrefutable Laws of Leadership (the Law of the Lid) Stephen Covey:The 7 Habits of Highly Effective People, and The Speed of Trust Jocko Willink and Leif Babin:Extreme Ownership (prioritize and execute) Exit Planning Institute: State of Owner Readiness HELP US IMPROVE THE SHOW: Take our 30 second Survey 📞 Have a question? Email us at [email protected] CONNECT WITH AXIOM• Website• LinkedIn• Instagram• Facebook• YouTube ABOUT AXIOM STRATEGIC: Axiom Strategic helps business owners and leaders build mission-driven businesses by aligning culture, leadership, operations, sales, and financials.
Owner Thinking vs. Manager Thinking
2026/06/20
Every owner says some version of the same thing: they wish their people would think like owners. In this episode, Joey Brannon and Tommy Rohrlack take that wish apart and rebuild it into something an owner can use. They get into what owners are really asking for, why most founders react like operators instead of thinking like owners, the margin it takes to think at all, and the grip on control that keeps them buried in the work. The conversation ultimately points back to the owner. Building margin, thinking further ahead, and letting go of control are often the first steps toward helping a team take greater ownership. IN THIS EPISODE, YOU’LL LEARN:• What owners are really asking for when they say they want owner thinking • Why margin, not mindset, is the first step out of reacting like an operator • The 80% hurdle for letting go, and why it isn’t about lowering your standard • How fear, not a people problem, keeps owners stuck in the weeds  DOWNLOAD THE LEADERSHIP GUIDE:‍ ‍Episode 193: Owner Thinking vs. Manager Thinking HELP US IMPROVE THE SHOW: Take our 30 second Survey 📞 Have a question? Email us at [email protected] CONNECT WITH AXIOM• Website• LinkedIn• Instagram• Facebook• YouTube ABOUT AXIOM STRATEGIC: Axiom Strategic helps business owners and leaders build mission-driven businesses by aligning culture, leadership, operations, sales, and financials.
When Growth Breaks the Owner
2026/06/12
Every owner wants growth. Few are ready for the version that shows up uninvited and never lets up. In this episode, Joey Brannon and Tommy Rohrlack talk through what happens when sustained growth starts to break the owner: the apathy that signals burnout, the financial squeeze that hides behind rising revenue, and the hard conversations owners avoid until the weight lands entirely on their own shoulders. They walk through the three identities every owner moves through and the one that actually survives growth, and they close with a single practice you can start this week. IN THIS EPISODE, YOU’LL LEARN:• Why the most dangerous growth is the kind you didn't plan for • The two telltale signs of burnout: apathy in decisions and no time away from the business • Why avoiding a hard conversation about a key person is what breaks the owner • The three owner identities and why leading people, not doing the work, is what scales  DOWNLOAD THE LEADERSHIP GUIDE:‍ ‍Episode 192: When Growth Breaks the Owner HELP US IMPROVE THE SHOW: Take our 30 second Survey 📞 Have a question for the show? Email us at [email protected] CONNECT WITH AXIOM• Website• LinkedIn• Instagram• Facebook• YouTube ABOUT AXIOM STRATEGIC: Axiom Strategic helps business owners and leaders build mission-driven businesses by aligning culture, leadership, operations, sales, and financials.
Not All PE Is the Devil
2026/06/05
Joey Brannon sits down with Axiom advisor Cameron Earhart, CEPA, to break down a recent client sale to a private equity firm. Cameron worked with the owner through the process, and the two talk candidly about why the buyer mattered more than the number, what changes the day after closing, and how the right firm turns a team loose to grow. It is an honest look at how these deals work from the inside and how to land in the small group of owners who are genuinely glad they sold. IN THIS EPISODE, YOU’LL LEARN:• Why your future CEO is the relationship that decides everything • How to read a buyer before you sign the LOI • What changes the day after you sell • The three boxes to check before your first PE meeting DOWNLOAD THE LEADERSHIP GUIDE:‍ ‍Episode 191: Not All PE Is The Devil HELP US IMPROVE THE SHOW: Take our 30-second SurveyHave a question for the show? Email us at [email protected] CONNECT WITH AXIOM• Website• LinkedIn• Instagram• Facebook• YouTube ABOUT AXIOM STRATEGIC: Axiom Strategic helps business owners and leaders build mission-driven businesses by aligning culture, leadership, operations, sales, and financials.
Three Moves That Change a Company
2026/05/29
Mike LoBue had just walked a packed advisor circle event through three moves one of our clients made that changed their business. The day after, Joey pulled him into the studio to go through them again while the conversation was fresh. The three moves: leadership development, a real scorecard, and a planning and execution rhythm. Each one is the kind of move owners delay. Each one is the kind that changes what a company is capable of when it finally gets made. Mike and Joey also get into the accountability question every CEO has to answer before any of it sticks. IN THIS EPISODE, YOU’LL LEARN:• The hard conversation most owners avoid about their leadership team • How to honor long-tenured employees the right way when the seat fit has shifted• Why financial statements aren't a scorecard, and what a real one looks like• Why 52 chances a year to adjust beats 12, and what the weekly meeting takes• The accountability question every CEO has to answer before the team will DOWNLOAD THE LEADERSHIP GUIDE:‍ ‍Episode Episode 190: Three Moves That Change a Company HELP US IMPROVE THE SHOW: Take our 30-second SurveyHave a question for the show? Email us at [email protected] CONNECT WITH AXIOM• Website• LinkedIn• Instagram• Facebook• YouTube ABOUT AXIOM STRATEGIC: Axiom Strategic helps business owners and leaders build mission-driven businesses by aligning culture, leadership, operations, sales, and financials.
Why Your Team Isn’t Taking Ownership
2026/05/22
“My team just won’t take ownership.” Most owners say it as a verdict on their people. Tommy Rohrlack and Cameron Earhart push back on that diagnosis. Before you decide you hired the wrong people, or that a younger generation just doesn’t care, look at the environment those people are working in. Tommy and Cameron get into what ownership means, the culture that makes it possible, the clarity that gives it somewhere to land, and the uncomfortable possibility that the owner is the bottleneck. IN THIS EPISODE, YOU’LL LEARN:• Why “act like an owner” is the wrong thing to ask for, and what to ask for instead.• The three things a culture needs before anyone takes a risk: safety, connection, and a sense of future.• How clear expectations turn into real accountability.• What it looks like when the owner is the bottleneck —  and the first move toward fixing it. DOWNLOAD THE LEADERSHIP GUIDE:‍ ‍Episode 189: Why Your Team Isn’t Taking Ownership HELP US IMPROVE THE SHOW: Take our 30 second SurveyHave a question for the show? Email us at [email protected] CONNECT WITH AXIOM• Website• LinkedIn• Instagram• Facebook• YouTube ABOUT AXIOM STRATEGIC: Axiom Strategic helps business owners and leaders build mission-driven businesses by aligning culture, leadership, operations, sales, and financials.
When the Business Needs You Less (And Why That’s Hard)
2026/05/15
Every owner says they want freedom. Then the day comes when the company can run without them, and a lot of them don’t know what to do with it. Cameron Earhart and Mike LoBue dig into why stepping back feels uncomfortable instead of freeing. They cover how an owner’s identity gets tied to being needed, where the fear of losing control comes from, and why the time you’ve been chasing can feel emptier than expected if you haven’t planned for it. This one closes out the series on building a business that doesn’t depend on you. IN THIS EPISODE, YOU’LL LEARN:• Why owners who say they want freedom struggle once they get it• How an owner’s identity gets wrapped up in being needed, and what to root it in instead• Where the fear of losing control comes from, and how to overcome it• What to plan for so the freedom you get doesn’t turn into regret DOWNLOAD THE LEADERSHIP GUIDE:‍ ‍Episode 188: When the Business Needs You Less HELP US IMPROVE THE SHOW: Take our 30 second SurveyHave a question for the show? Email us at [email protected] CONNECT WITH AXIOM• Website• LinkedIn• Instagram• Facebook• YouTube ABOUT AXIOM STRATEGIC: Axiom Strategic helps business owners and leaders build mission-driven businesses by aligning culture, leadership, operations, sales, and financials.
What Owners Should Be Working On (But Rarely Are)
2026/05/08
Most owners know they're stuck in the weeds. The harder question is what to do with the time once they finally step out. Joey and Tommy walk through why owners stay stuck (reactivity, identity, lack of trust, fear of losing clients), what it's costing the business, and the four things owners should be spending their time on once they reclaim their calendar. They close on the conversation every owner should be having with their leadership team this week. IN THIS EPISODE, YOU’LL LEARN:• l  The hidden costs of staying in the weeds, and why growth is the first thing to go• l  What 'I have an open-door policy' actually means when you look at the calendar"• l  The four things owners should be spending their time on instead• The one conversation with your leadership team that surfaces where you're the bottleneck DOWNLOAD THE LEADERSHIP GUIDE:‍ ‍Episode 187: What Owners Should Be Working On (But Rarely Are) HELP US IMPROVE THE SHOW: Take our 30 second SurveyHave a question for the show? Email us at [email protected] CONNECT WITH AXIOM• Website• LinkedIn• Instagram• Facebook• YouTube ABOUT AXIOM STRATEGIC: Axiom Strategic helps business owners and leaders build mission-driven businesses by aligning culture, leadership, operations, sales, and financials.
Risk, Control, and Letting Others Decide
2026/05/01
The fear of losing a customer is rarely the real fear. In this episode of Grow With Purpose, Joey Brannon sits down with Tommy Rohrlack to work through what’s keeping founders in every decision, and what it costs every day they don’t let go. IN THIS EPISODE, YOU’LL LEARN:• Why loss aversion makes the risk of delegating feel bigger than it is.• The org chart signal that says you’ve capped your growth.• What “decision rights” means, and the three areas to define first.• The identity shift that happens when an owner stops being the builder of a company DOWNLOAD THE LEADERSHIP GUIDE:‍ ‍186 - Risk, Control, and Letting Others Decide HELP US IMPROVE THE SHOW: Take our 30 second SurveyHave a question for the show? Email us at [email protected] CONNECT WITH AXIOM• Website• LinkedIn• Instagram• Facebook• YouTube ABOUT AXIOM STRATEGIC: Axiom Strategic helps business owners and leaders build mission-driven businesses by aligning culture, leadership, operations, sales, and financials.

Podcast reviews

Read Grow With Purpose podcast reviews


5 out of 5
15 reviews
★★★★★
TBL_fan 2026/03/13
Practical Business Leadership
The Grow With Purpose podcast is a goldmine of practical insights and business guidance. I love how each member of the team brings their unique perspe...
★★★★★
mpcorley iTunes 2022/01/26
Business Wisdom From a real Practitioner
Joey speaks from experience and shares his business wisdom referencing real situations. Very practical!
★★★★★
Jdidos 2022/01/03
Great content for business owners
Extremely valuable information for business owners. Relevant topics to help teams continue to get better.
★★★★★
TruWes 2019/08/08
Great content that can recruit real change
Joeys content is for real. Might not always be the flashiest but it works. There is a lot of content online that is flashy and sexy and promises the w...
★★★★★
Lancescaper 2015/07/26
Axiom Podcast Great for Growing Business
I’m a small business owner who never went to business school. I had heard of the Axiom Podcast, after discovering the “Businessology” podcast (also v...
★★★★★
Matt Deutsch 2014/07/15
CPA
I have loved going through this podcast the last couple weeks. Joey has great practical insights for strategic planning that I have never even conside...
★★★★★
Adam CPA 2014/07/01
Great podcast!
Covers a lot of great business topics. It has given us ideas to implement and helped us dramatically. Keep up the good work!
★★★★★
WELCPA 2014/06/24
Must listen to!
I became aware of Joey Brannon a few years ago when I was a Thriveal member. I do not know him personally, but was impressed by the insight that he o...
★★★★★
Wendy Knutson, CPA 2014/06/19
Thought Provoking and Practical
Joey gives awesome practical and strategic advice for business owners. His pace and delivery make the podcast a delightful listen!
★★★★★
Carol LeBlanc, CPA 2014/06/06
Joey Brannon is a Rock Star!
I am so excited that Joey is doing a podcast. These podcasts are filled with so much practical information that can help all businesses improve. I jus...
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