Advertise on podcast: Work Smart Hypnosis | Hypnosis Training and Outstanding Business Success

Are you still measuring your hypnotherapy work by how quickly you can run a rapid induction or how many fancy protocols you can squeeze into a session? What if the real magic comes not from technique but from presence The highest-performing practitioners are those willing to stop chasing the next new method and finally sit in the uncomfortable space of really listening. In this episode, Scott Sandland reveals how presence, genuine presence, not just active listening as a buzzword, becomes the true catalyst for change. You will hear why speeding through a session actually costs you impact, how to audit for what matters most, and specific rituals that help your clients feel seen, heard, and ready for transformation. It is not about having all the right answers. It is about learning to ask the right questions and being patient enough to let the powerful responses emerge. “It is a moment of that unflappable confidence, not arrogance, there’s humility behind it, but with it is a belief that this person wants to get better enough, and I believe that I’ve learned enough about this that I won't screw it up for them.” ~Scott Sandland   Here is what you will discover: ·      Why technique chasing keeps you stuck and why presence unlocks far greater results for your clients ·      The one-minute shift that will get you out of your own way and invite truly life-changing conversation ·      How the expectation-to-ritual ratio determines how hard you have to work and why most practitioners get it backwards ·      Practical tricks for presence, including the sip of water technique to stop interrupting clients and help you really listen  ·      The three-part structure Scott Sandland uses to naturally create deeper rapport, insight, and readiness for change, without relying on scripts or protocols ·      Why confidence built on mastery over techniques eventually fails, and how to build unshakable certainty regardless of the client or situation ·      How to use deliberate constraints in your sessions to grow your clinical resourcefulness and resilience  ·      What actually predicts whether practitioners burn out or build meaningful, lasting careers in hypnosis Resources Mentioned: ·      HypnoThoughts Live https://htlive.net/ ·      HTLive365 https://htlive365.com/ Connect with Scott Sandland https://hypnothoughts.com/ Connect with Jason >> WorkSmartHypnosis >> AttractPreSoldClients Engage & get supported in our FREE Work Smart Hypnosis community:  >>  https://Group.WorkSmartHypnosis.com/ Build your confidence as a hypnotist in our next live & online certification course:  >>  https://www.WorkSmartHypnosisLIVE.com/ Get on-demand self-guided access to Jason Linett’s hypnotherapy techniques library: >>  https://www.HypnoticWorkers.com/ Grow your hypnosis business with ready-to-launch action plans: >>  https://www.HypnoticBusinessSystems.com/   Benefit from weekly coaching and new ethical sales persuasion systems every month: >>  https://Influence.AttractPreSoldClients.com/     Get Jason’s “Attract Pre-Sold Clients” team to rebuild & launch your new website & funnels: >>  https://www.DoItNow.vip/Launch/    Subscribe & send us your valuable feedback: >>  https://wshpod.com/Apple-Podcasts >>  https://wshpod.com/Spotify-Podcasts >>  https://wshpod.com/Amazon-Music >>  https://wshpod.com/iHeartRadio >>  https://wshpod.com/Pandora >>  https://wshpod.com/Facebook >>  https://wshpod.com/YouTube   Want to work with Jason for a personal change or to launch a new project in your business? >>  https://www.JasonLinett.com/Apply

Are you tired of discovery calls that turn into endless free advice sessions, or awkwardly stumbling through the moment when a potential client asks how to get started? What if you could create instant clarity and credibility with every interaction, making it easier for clients to book consultations and for you to get paid? Today I am sharing the exact words and psychology behind my Double 3 Act Formula, a proven strategy you can use in your marketing content and your consultations to set expectations, drive action, and convert more prospects into paying clients, all while keeping the process smooth and comfortable for both sides. You will learn not just what to say to fill your calendar, but how to ensure every call moves seamlessly from curiosity to commitment. "Rather than sayingI'lll show you how hypnosis works, I instead say why it works so quickly. I have just changed the measurement within your brain.It'ss subtle.It'ss powerful" ~Jason Linett Today on Work Smart Hypnosis: ·      The Double 3 Act Formula, what it is and exactly how to use it for rock solid clarity and consistent calls to action ·      Why saying""why it works so quickl"" shifts aclient'ss entire perception of your value ·      The three key steps for every consult: what to ask, what to explain, and when and only when to make your offer ·      How to build authority and rapport before your first meeting, so clients arrive presold and ready to buy ·      How to avoid the free advice trap and take charge of your client conversations from start to finish ·      The secret power of repeating the consult framework in both your marketing and your live calls ·      Why specificity about outcomes in your message means more bookings and less confusion ·      How to bond your offer to genuine confidence and confidently decline clients you are not best suited to help Resources Mentioned: Download the Double 3 Act Formula Cheat Sheet https://worksmarthypnosis.com/460 Connect with Jason >> WorkSmartHypnosis >> AttractPreSoldClients Engage & get supported in our FREE Work Smart Hypnosis community:  >>  https://Group.WorkSmartHypnosis.com/ Build your confidence as a hypnotist in our next live & online certification course:  >>  https://www.WorkSmartHypnosisLIVE.com/ Get on-demand self-guided access to JasoLinett's’s hypnotherapy techniques library: >>  https://www.HypnoticWorkers.com/ Grow your hypnosis business with ready-to-launch action plans: >>  https://www.HypnoticBusinessSystems.com/   Benefit from weekly coaching and new ethical sales persuasion systems every month: >>  https://Influence.AttractPreSoldClients.com/     Get Jason's “Attract Pre-Sold Clients” team to rebuild & launch your new website & funnels: >>  https://www.DoItNow.vip/Launch/    Subscribe & send us your valuable feedback: >>  https://wshpod.com/Apple-Podcasts >>  https://wshpod.com/Spotify-Podcasts >>  https://wshpod.com/Amazon-Music >>  https://wshpod.com/iHeartRadio >>  https://wshpod.com/Pandora >>  https://wshpod.com/Facebook >>  https://wshpod.com/YouTube   Want to work with Jason for a personal change or to launch a new project in your business? >>  https://www.JasonLinett.com/Apply

Ever feel like confidence is something elusive, always just out of reach, tied up in the stories you tell yourself?  This week, I brought James Hazelrigg back for a powerful look at identity, storytelling, and the real meaning of confidence in change work. From pirate-themed AC/DC covers to transformative sessions behind jail walls, James reveals why the most effective techniques are not always found in scripts, but in the way you adapt, connect, and embody the art of narrative. You will hear how story structure and intuition shape client breakthroughs, whether that means helping someone step free of old habits or redefining themselves completely. James has spent years blending hypnotic language with performance, therapy, and even goat herding. His journey began with a literal birth into hypnosis and grew into a career changing lives, from anxiety sufferers to those ready to walk away from cigarettes for good. Along the way, his sense of identity and confidence has continually evolved, shaped by the stories he lived and told. "Confidence comes from your identity, and identity is the story you tell yourself."  ~James Hazelrigg Today on Work Smart Hypnosis: ·      Why your client's struggle is really a bad story, and your job is to help them write a better one ·      The art of starting sessions without a script, and trusting your intuition to lead powerful change ·      How the most striking moments are found when you are fully present, in the here and now ·      The secret to hypnotic storytelling, weaving change, resonance, and personal meaning into every tale ·      Why trance is not always necessary, and how everyday stories can create real results ·      How to use client wins and feedback files to reinforce your own confidence as a practitioner ·      The surprising truth about self-esteem, sometimes you are more confident than you realize ·      Tools for crowd management, engagement, and maximizing impact, from recovery centers to big audiences Connect with James Hazelrigg https://hypnosisaustin.com/ Connect with Jason >> WorkSmartHypnosis >> AttractPreSoldClients Engage & get supported in our FREE Work Smart Hypnosis community:  >>  https://Group.WorkSmartHypnosis.com/ Build your confidence as a hypnotist in our next live & online certification course:  >>  https://www.WorkSmartHypnosisLIVE.com/ Get on-demand self-guided access to Jason Linett’s hypnotherapy techniques library: >>  https://www.HypnoticWorkers.com/ Grow your hypnosis business with ready-to-launch action plans: >>  https://www.HypnoticBusinessSystems.com/   Benefit from weekly coaching and new ethical sales persuasion systems every month: >>  https://Influence.AttractPreSoldClients.com/     Get Jason’s “Attract Pre-Sold Clients” team to rebuild & launch your new website & funnels: >>  https://www.DoItNow.vip/Launch/    Subscribe & send us your valuable feedback: >>  https://wshpod.com/Apple-Podcasts >>  https://wshpod.com/Spotify-Podcasts >>  https://wshpod.com/Amazon-Music >>  https://wshpod.com/iHeartRadio >>  https://wshpod.com/Pandora >>  https://wshpod.com/Facebook >>  https://wshpod.com/YouTube   Want to work with Jason for a personal change or to launch a new project in your business? >>  https://www.JasonLinett.com/Apply

Should you record your hypnosis sessions for clients? Let’s talk about why I stopped... and what to do instead.   I’ll be direct with you… Most recordings that hypnotists create might after unravel the transformational change you’ve helped your client to create. Most practitioners hit record without even thinking about whether it’s really getting their clients the best results. Maybe out of habit. Maybe because their training told them to.   In this episode, I make the case for why I don’t record sessions for my hypnosis clients. I reveal why the default “here’s your audio” approach can work against your results. I’ll also walk you through two specific strategies I use instead... including my “two sessions in one” method, plus the exact scripting I use with clients to figure out what kind of support they actually need. Listen now to stop keeping your clients in their old story... and start building their new one.   "Any resource I'm going to share with you, these are about helping you to build the new story to leave the old one behind you in the past." ~Jason Linett   Today on Work Smart Hypnosis: ·     Why recording your session isn’t always best: uncovering the real risk of reminding clients of the problem they used to have ·     The exact question to ask clients before you ever agree to record a session—and the game-changing context it gives you ·     The two core models of change: repetition versus intensity, and how each shapes your session strategies ·     How to run the “two sessions in one” approach, and deliver an instant, actionable audio resource for performance and trigger events ·     The simple, no-tech way to record and transfer resources using your client’s own phone, guaranteeing instant access and privacy ·     How to create a hybrid journey for clients: combining live work with a curated library of methods, video walkthroughs, and reinforcing audios ·     Reframing follow-up sessions: focus on building the new story, not reliving the old problem ·     Using compliance questions to guarantee follow-through on self-help tools and post-session strategies Resources Mentioned: ·     Client surveys and hybrid survey: https://worksmarthypnosis.com/458 ·     Work Smart Hypnosis Community: https://Group.WorkSmartHypnosis.com/ ·     Hypnotic Workers library: https://www.HypnoticWorkers.com/ ·     Hypnotic Business Systems: https://www.HypnoticBusinessSystems.com/ ·     Influence Attract Pre-Sold Clients: https://Influence.AttractPreSoldClients.com/ ·     Do It Now VIP Launch: https://www.DoItNow.vip/Launch ·     Circle of Excellence, Collapsing Anchors, Detox Emotional Triggers, Peripheral Vision (acknowledgements: Michael Elnor, Alan Barsky, Melissa Teers, John Overdorf)   Connect with Jason >> WorkSmartHypnosis >> AttractPreSoldClients Engage & get supported in our FREE Work Smart Hypnosis community:  >> https://Group.WorkSmartHypnosis.com/   Build your confidence as a hypnotist in our next live & online certification course:  >> https://www.WorkSmartHypnosisLIVE.com/   Get on-demand self-guided access to Jason Linett’s hypnotherapy techniques library: >> https://www.HypnoticWorkers.com/   Grow your hypnosis business with ready-to-launch action plans: >> https://www.HypnoticBusinessSystems.com/   Benefit from weekly coaching and new ethical sales persuasion systems every month: >> https://Influence.AttractPreSoldClients.com/    Get Jason’s “Attract Pre-Sold Clients” team to rebuild & launch your new website & funnels: >> https://www.DoItNow.vip/Launch/   Subscribe & send us your valuable feedback: >> https://wshpod.com/Apple-Podcasts >> https://wshpod.com/Spotify-Podcasts >> https://wshpod.com/Amazon-Music >> https://wshpod.com/iHeartRadio >> https://wshpod.com/Pandora >> https://wshpod.com/Facebook >> https://wshpod.com/YouTube   Want to work with Jason for a personal change or to launch a new project in your business? >> https://www.JasonLinett.com/Apply

What if imposter syndrome as a hypnotist isn't something to overcome before you start your business... but something you work through by starting?   Amy Cinnamond's first hypnotherapy client? A decorated Royal Navy commander. She almost talked herself out of showing up. She'd done the trainings and the practice, but she still doubted herself to deliver on the results.   She showed up anyway. And that decision changed everything.   In this episode, Amy gets honest about the gap between finishing your hypnosis training and actually building a practice... and why no certification closes that gap for you. If you've ever felt like you needed more credentials, more experience, or someone else's story before you could truly help a client, this conversation is going to challenge that thinking directly.   Because the shift that took Amy from self-doubt to a thriving practice working with high-performing clients to reduce stress, conquer anxiety, and reach their personal goals... it wasn't another course. It was a decision to finally step into the work. Listen now!   "The moment you give your client a new angle to look from, you immediately open up different possibilities, different ways of thinking." ~Amy Cinnamond   Today on Work Smart Hypnosis: ·     How Amy overcame crippling self-doubt after booking her first hypnosis client... a real-life "James Bond" Royal Navy commander ·     Why waiting to "be the expert" keeps you stuck, and learning alone won't bridge the gap to truly helping others ·     The truth about working with clients from backgrounds you haven't experienced (and the secret reason don’t have to have the same story to be effective) ·     How free yourself from the imposter syndrome and performance anxiety that's been holding you back from becoming a hypnosis professional ·     Trusting your process: the mindset shift from forcing results to guiding exploration ·     Why addressing your own struggles isn’t a weakness, but the greatest gift you can give your practice and your clients     Resources from this episode ·     https://www.amycinnamond.com ·     Amy on Facebook ·     https://www.HypnosisWebsite.com/   Connect with Jason >> WorkSmartHypnosis >> AttractPreSoldClients Engage & get supported in our FREE Work Smart Hypnosis community:  >> https://Group.WorkSmartHypnosis.com/   Build your confidence as a hypnotist in our next live & online certification course:  >> https://www.WorkSmartHypnosisLIVE.com/   Get on-demand self-guided access to Jason Linett’s hypnotherapy techniques library: >> https://www.HypnoticWorkers.com/   Grow your hypnosis business with ready-to-launch action plans: >> https://www.HypnoticBusinessSystems.com/   Benefit from weekly coaching and new ethical sales persuasion systems every month: >> https://Influence.AttractPreSoldClients.com/    Get Jason’s “Attract Pre-Sold Clients” team to rebuild & launch your new website & funnels: >> https://www.DoItNow.vip/Launch/   Subscribe & send us your valuable feedback: >> https://wshpod.com/Apple-Podcasts >> https://wshpod.com/Spotify-Podcasts >> https://wshpod.com/Amazon-Music >> https://wshpod.com/iHeartRadio >> https://wshpod.com/Pandora >> https://wshpod.com/Facebook >> https://wshpod.com/YouTube   Want to work with Jason for a personal change or to launch a new project in your business? >> https://www.JasonLinett.com/Apply

No client testimonials? There’s a smarter way to build credibility than waiting for them.   If a lack of testimonials is the only thing standing between you and your first paying hypnosis client, this episode erases that barrier.   Sharing strategies that have worked in my own business and for hypnosis professionals I have coached around the world, I reveal how to build credibility and trust by leveraging the collective success of your profession. Plus, you’ll discover how NOT to do it, so you don’t risk damaging your reputation before you’ve even started.   In this episode, I also teach you step by step how to find and share research in persuasive client-friendly language... and I’ll even give you a free web page template and easy-to-use AI prompts, so you can put this to use today. Listen now for your step-by-step strategy to build your credibility and attract your first clients!   “You're going to stand on the success of your profession. You're going to make use of clinical data, make use of research specifically around hypnosis and hypnotherapy, and then you're going to borrow the credibility of that to help you to position your services.” ~Jason Linett   Today on Work Smart Hypnosis: ·     The real reason you don't need testimonials to get started as a paid hypnosis professional ·     Common mistakes with testimonials... including why you should NEVER use fake reviews ·     How to ethically use scientific research to support the effectiveness of hypnosis on your website ·     My step-by-step process to locate peer-reviewed studies to use in your marketing... and how to use AI tools to turn those research abstracts into audience-friendly language ·     How linking to reputable scientific sources boosts search engine rankings and builds prospective client trust ·     Why it is smart to keep both research highlights and your own testimonials as your business matures ·     A free, ready-to-customize template for creating your own research-focused credibility page Resources Mentioned ● Free research resource page template at worksmarthypnosis.com/456 ● Google Scholar for finding research scholar.google.com ● Live professional hypnosis training at live.worksmarthypnosis.com ● Hypnosis business website resources at worksmarthypnosis.com/launch Connect with Jason Linett ● Work Smart Hypnosis Website   Connect with Jason >> WorkSmartHypnosis >> AttractPreSoldClients Engage & get supported in our FREE Work Smart Hypnosis community:  >> https://Group.WorkSmartHypnosis.com/   Build your confidence as a hypnotist in our next live & online certification course:  >> https://www.WorkSmartHypnosisLIVE.com/   Get on-demand self-guided access to Jason Linett’s hypnotherapy techniques library: >> https://www.HypnoticWorkers.com/   Grow your hypnosis business with ready-to-launch action plans: >> https://www.HypnoticBusinessSystems.com/   Benefit from weekly coaching and new ethical sales persuasion systems every month: >> https://Influence.AttractPreSoldClients.com/    Get Jason’s “Attract Pre-Sold Clients” team to rebuild & launch your new website & funnels: >> https://www.DoItNow.vip/Launch/   Subscribe & send us your valuable feedback: >> https://wshpod.com/Apple-Podcasts >> https://wshpod.com/Spotify-Podcasts >> https://wshpod.com/Amazon-Music >> https://wshpod.com/iHeartRadio >> https://wshpod.com/Pandora >> https://wshpod.com/Facebook >> https://wshpod.com/YouTube   Want to work with Jason for a personal change or to launch a new project in your business? >> https://www.JasonLinett.com/Apply

Every hypnotic technique you'll ever use comes down to one simple two-word formula. Once you understand it, everything changes. Join me for this game changing episode where I reveal the linguistic foundation that underlies every hypnotic intervention, whether it's an induction, deepener, change work, age regression, parts therapy, or anything else. I share why understanding how and why techniques work matters more than collecting endless protocols, and how this single principle will transform your ability to customize for clients in real time. I break down the two primary factors that create lasting change, repetition and intensity, and share personal stories that illustrate both, including how my grandfather quit smoking cold turkey because of something I said as a child, and the moment that emotionally shifted my final 30 pounds of weight loss. You'll discover why the new story must overwrite the old story, how to address thoughts, feelings, and actions as the three legs of the tripod, and most importantly, the exact two-word formula, pacing and leading, that makes every technique work without exception. This episode features audio from my Work Smart Hypnosis Live training, including the powerful moment when a medical doctor realized "that's all you're doing?" and another practitioner who said I simultaneously amplified and "ruined" all his other trainings in the best possible way. Plus, I share the story of the hypnotist with the healing blanket induction on blue cardstock, and how understanding the framework freed him from scripts forever. "The new story that is being created has to overwrite the old story." ~Jason Linett Today on Work Smart Hypnosis: ·     The two primary factors for creating lasting change: repetition and intensity, and how most change uses both ·     Why confidence comes from understanding how techniques work, not just collecting more methods ·     The three components of psychodynamic change: thoughts, feelings, and actions, the tripod model ·     How my grandfather quit smoking instantly because of one emotional moment, and what that teaches us ·     The exact two word formula behind every hypnotic technique: pacing and leading, cause and effect, action and result ·     Why pacing must be verifiably true without judgment, and how to recognize when you're adding opinion ·     How the previous lead becomes the next pace: the secret to freestyle hypnotic language ·     Complex equivalence: the power of the word "means" in creating hypnotic suggestions ·     Why most hypnotists don't realize how persuasive they already are, the personal trainer parallel ·     The blue cardstock story: how one hypnotist broke free from scripts by understanding the framework Resources Mentioned: ·      Video of this Presentation ·      Work Smart Hypnosis Live & Online Training   Connect with Jason >> WorkSmartHypnosis >> AttractPreSoldClients Engage & get supported in our FREE Work Smart Hypnosis community:  >> https://Group.WorkSmartHypnosis.com/   Build your confidence as a hypnotist in our next live & online certification course:  >> https://www.WorkSmartHypnosisLIVE.com/   Get on-demand self-guided access to Jason Linett’s hypnotherapy techniques library: >> https://www.HypnoticWorkers.com/   Grow your hypnosis business with ready-to-launch action plans: >> https://www.HypnoticBusinessSystems.com/   Benefit from weekly coaching and new ethical sales persuasion systems every month: >> https://Influence.AttractPreSoldClients.com/    Get Jason’s “Attract Pre-Sold Clients” team to rebuild & launch your new website & funnels: >> https://www.DoItNow.vip/Launch/   Subscribe & send us your valuable feedback: >> https://wshpod.com/Apple-Podcasts >> https://wshpod.com/Spotify-Podcasts >> https://wshpod.com/Amazon-Music >> https://wshpod.com/iHeartRadio >> https://wshpod.com/Pandora >> https://wshpod.com/Facebook >> https://wshpod.com/YouTube   Want to work with Jason for a personal change or to launch a new project in your business? >> https://www.JasonLinett.com/Apply

Are you defending strategies that stopped working months ago? It's time to stop paying for old decisions. Join me for this Make It Rain Monday edition as I tackle one of the biggest silent killers in your hypnosis business: the sunk cost fallacy. I break down why confidence comes from decisiveness, not loyalty to old mistakes, and why the most successful hypnotists I know aren't the ones who never made mistakes, they're the ones who learned from them and moved on fast. I share practical strategies to help you escape the trap of defending past decisions, including the powerful "criteria shift" technique, the "starting today test," and how to calculate the real cost of staying stuck. You'll discover why the most expensive decision isn't what you've already spent, it's what you're losing by not pivoting. Whether it's that gorgeous website that produces zero sales, that friendly business training that keeps everyone talking instead of acting, or that software you paid for but aren't using effectively, I'll show you how to make the tough calls that actually move your business forward. This isn't about dismissing your past experiences; it's about stopping the cycle of throwing good time and money after bad. I'll give you the exact questions to ask yourself that will collapse the sunk cost bias instantly and shift you from defending the past to evaluating the future with clear eyes. "Confidence comes from decisiveness. It comes from decisiveness, not loyalty to old mistakes." ~Jason Linett Today on Work Smart Hypnosis: ·     Why the most successful hypnotists have incredible stories about what didn't work, and what they learned ·     The criteria shift: Stop asking "how do I make this work?" and start asking the right question instead ·     The single question that instantly collapses the sunk cost fallacy and helps you evaluate objectively ·     How to filter past experiences for value without staying trapped by them ·     The "starting today test": If you were starting from zero, would you choose the same actions again? ·     Why "there's no failure, only feedback" is more than just an NLP presupposition, it's a business survival skill ·     How to calculate the cost of staying: the revenue you haven't earned and clients you haven't helped ·     The real loss is in the future, not the past, what you're delaying by staying stuck ·     Emotional hooks that keep you defending bad decisions: pride, embarrassment, and fear of starting over ·     The difference between improvement offers and new opportunity offers (and why hypnosis sells easier than you think) ·     Connect with Jason ·     >> WorkSmartHypnosis >> AttractPreSoldClients ·      Engage & get supported in our FREE Work Smart Hypnosis community: ·      >> https://Group.WorkSmartHypnosis.com/ ·       ·     Build your confidence as a hypnotist in our next live & online certification course: ·      >> https://www.WorkSmartHypnosisLIVE.com/ ·       ·     Get on-demand self-guided access to Jason Linett’s hypnotherapy techniques library: ·     >> https://www.HypnoticWorkers.com/ ·       ·     Grow your hypnosis business with ready-to-launch action plans: ·     >> https://www.HypnoticBusinessSystems.com/ ·       ·     Benefit from weekly coaching and new ethical sales persuasion systems every month: ·     >> https://Influence.AttractPreSoldClients.com/  ·       ·     Get Jason’s “Attract Pre-Sold Clients” team to rebuild & launch your new website & funnels: ·     >> https://www.DoItNow.vip/Launch/ ·       ·     Subscribe & send us your valuable feedback: ·     >> https://wshpod.com/Apple-Podcasts ·     >> https://wshpod.com/Spotify-Podcasts ·     >> https://wshpod.com/Amazon-Music ·     >> https://wshpod.com/iHeartRadio ·     >> https://wshpod.com/Pandora ·     >> https://wshpod.com/Facebook ·     >> https://wshpod.com/YouTube ·       ·     Want to work with Jason for a personal change or to launch a new project in your business? ·     >> https://www.JasonLinett.com/Apply

Want to get your clients into trance faster and deeper – and have them raving about working with you? Listen now to this episode with hypnotist Matt Dickson to discover: • How to stop overcomplicating it and tap into simplicity for better client results • Why “traditional” hypnosis language can make or break rapport without you even realizing it • The hidden persuasive superpower already within you… and the one thing you need to unlock it!   Matt (and his mustache) brings a unique perspective in this episode with his trauma-informed approach that bridges yoga, personal training, and hypnosis in ways that will transform how you think about client work – including what to do (or not to do) with abreactions, a deep-dive into the concept of "sthira-sukha", and why “permissive language” helps you get better results with your clients. Listen now!   "Most hypnotists don't understand how persuasive they are, and that the client doesn't know about mind-bending language or the Elman induction and all these things. They just want the result. They just want to be hypnotized." ~Matt Dickson   Today on Work Smart Hypnosis: ·       The slinky metaphor for nervous system regulation and abandoning either/or thinking ·       Why there's zero correlation between body image and body composition (and what that means for hypnotists) ·       How to avoid the trap of being ultra-creative when simple techniques work better ·       The problematic nature of patriarchal hypnosis language: "subject," "put you under," "drop you down" ·       Why permissive language can actually induce trance faster than direct commands ·       How to recognize when you've lost rapport… and strategies to bring it back ·       The critical difference between following an abreaction and respecting that it may be unrelated to the presenting issue ·       Why saying "everything I do is intentional" creates powerful pre-framing for sessions ·       How trauma-informed principles apply even outside of trauma-focused work ·       The power of simply asking: "Is there anything I haven't asked about that I should have asked about?" Resources Mentioned: ·       Stephanie Conkle's Profound Somnambulism Program ·       Martin Berkhan's article on "F**k-Around-itis" ·       Dr. Flowers Induction ·       Krasner Method Connect with Matt Dickson: ·      Visit Matt online at MattDicksonHypnosis.com ·      Follow Matt on TikTok: @thehypnoticyogi Connect with Jason >> WorkSmartHypnosis >> AttractPreSoldClients Engage & get supported in our FREE Work Smart Hypnosis community:  >>  https://Group.WorkSmartHypnosis.com/ Build your confidence as a hypnotist in our next live & online certification course:  >>  https://www.WorkSmartHypnosisLIVE.com/ Get on-demand self-guided access to Jason Linett’s hypnotherapy techniques library: >>  https://www.HypnoticWorkers.com/ Grow your hypnosis business with ready-to-launch action plans: >>  https://www.HypnoticBusinessSystems.com/ Benefit from weekly coaching and new ethical sales persuasion systems every month: >>  https://Influence.AttractPreSoldClients.com/   Get Jason’s “Attract Pre-Sold Clients” team to rebuild & launch your new website & funnels: >>  https://www.DoItNow.vip/Launch/  Subscribe & send us your valuable feedback: >>  https://wshpod.com/Apple-Podcasts >>  https://wshpod.com/Spotify-Podcasts >>  https://wshpod.com/Amazon-Music >>  https://wshpod.com/iHeartRadio >>  https://wshpod.com/Pandora >>  https://wshpod.com/Facebook >>  https://wshpod.com/YouTube Want to work with Jason for a personal change or to launch a new project in your business? >>  https://www.JasonLinett.com/Apply

In this episode, I share the number one thing missing from most hypnosis business marketing: the gap. I walk you through a straightforward four-step formula to position your services as the crucial bridge between your clients’ challenges and their desired transformations. By illustrating the journey from “Hell Island” to “Pleasure Island,” I show you how spotlighting the space between where your clients are and where they want to be will make your offerings truly valuable. You’ll learn how to deliver real value, clarify what’s still missing, and inspire your audience to take meaningful action. I also explain how these principles shape effective websites and marketing funnels so you can attract the right clients and build your authority. “If you don’t spotlight the gap you have not yet given your audience  a reason to buy from you.” ~Jason Linett Today on Work Smart Hypnosis: ·      How clients move from “Hell Island” to “Pleasure Island” with your help ·      The importance of framing your service as the bridge that gets results ·      Why identifying and emphasizing the gap motivates clients to buy ·      The four-step content framework: Hook Value Gap Call to Action ·      Tips for opening with a bold statement or a curiosity-driven question ·      Three ways to provide authentic value without giving away a complete solution ·      How to use a motivated call to action to encourage the next step ·      Common marketing mistakes and how to fix them by focusing on the gap ·      Steps to build authority and trust while growing your hypnosis business Resources Mentioned: Robert Cialdini’s Principles of Influence Connect with Jason >> WorkSmartHypnosis >> AttractPreSoldClients Engage & get supported in our FREE Work Smart Hypnosis community:  >>  https://Group.WorkSmartHypnosis.com/ Build your confidence as a hypnotist in our next live & online certification course:  >>  https://www.WorkSmartHypnosisLIVE.com/ Get on-demand self-guided access to Jason Linett’s hypnotherapy techniques library: >>  https://www.HypnoticWorkers.com/ Grow your hypnosis business with ready-to-launch action plans: >>  https://www.HypnoticBusinessSystems.com/   Benefit from weekly coaching and new ethical sales persuasion systems every month: >>  https://Influence.AttractPreSoldClients.com/     Get Jason’s “Attract Pre-Sold Clients” team to rebuild & launch your new website & funnels: >>  https://www.DoItNow.vip/Launch/    Subscribe & send us your valuable feedback: >>  https://wshpod.com/Apple-Podcasts >>  https://wshpod.com/Spotify-Podcasts >>  https://wshpod.com/Amazon-Music >>  https://wshpod.com/iHeartRadio >>  https://wshpod.com/Pandora >>  https://wshpod.com/Facebook >>  https://wshpod.com/YouTube   Want to work with Jason for a personal change or to launch a new project in your business? >>  https://www.JasonLinett.com/Apply

Ever felt like you were second-guessing yourself during a hypnosis session? This conversation will change how you see confidence in your hypnosis practice. Dr. Richard Nongard joins me again to unpack what it really means to build confidence as a hypnotherapist – and why that confidence is the cornerstone of both effective client sessions and a successful practice. Listen to this episode to discover practical science-backed steps you can take immediately to boost your own self-efficacy, including how to: • Effectively model the success of others in your own process • Implement real feedback the right way so that you build confidence instead of reinforcing self-doubt • Integrate somatic approaches for deeper client success (which means more word-of-mouth referrals!) Richard is a leader I’ve trusted for years, both in training and collaboration. He holds doctorates in leadership and psychology, has spent over three decades guiding therapists and hypnotists, and continues to shape our industry through teaching, research, and the ICBCH. If you’ve ever seen him present or trained with him, you already know why he’s the person I want sharing these lessons with you plus partner together for the upcoming ICBCH Train-the-Trainer program. Richard not only brings the latest research from his own dissertation and decades in the field, but he also shares the honest, personal side, the joy that comes from doing the work, the lessons learned from tough sessions, and how ongoing training actually makes sessions smoother (and gets you those five-star reviews). Whether you’re new or experienced, there’s real value here to grow your confidence in your hypnotherapy practice – listen now.   “When both the hypnotist and the client have high levels of confidence, the outcomes are more favorable and more likely to be what is consistent with expectations.” ~Dr. Richard Nongard   Today on Work Smart Hypnosis: ·     Why progressive muscle relaxation and other “simple” inductions actually deliver powerful results ·     How the newest research into somatic therapy and mind-body connection impacts what we do in hypnosis ·     What makes confidence the heart of every successful session, for you and your client ·     How to use Albert Bandura’s model of self-efficacy, role models, feedback, and social persuasion ·     The value of observing great practitioners and continuing education for expanding your skillset ·     Why your mistakes (and tough sessions) are just as important for building confidence as your successes ·     How emotional self-awareness and cultivating joy can set you apart as a therapist ·     Why teaching others and sharing your expertise can strengthen your practice (and clarify your own best strategies) Resources Mentioned: ·     Become an ICBCH-certified hypnosis trainer at the next ICBCH Train the Trainer event ·     Discover more about the Bandura Bobo Doll Study ·     Read more on Albert Bandura’s work on Self-Efficacy ·     Get your copy of The Body Keeps the Score by Bessel van der Kolk ·     ICBCH & NGH conferences: HypnoThoughts Live, Hypnosis World, Willie Mitchell’s Conference ·     For academic hypnosis research to use in your marketing visit scholar.google.com  ·     Show notes at worksmarthypnosis.com/451 Connect with Dr. Richard Nongard: ·     For Richard's website & dissertation, visit doctorofpsychology.com ·     ICBCH ·     For Richard’s trainings & courses, visit Expert Hypnosis ·     Become an ICBCH Hypnotherapy Instructor   Connect with Jason >> WorkSmartHypnosis >> AttractPreSoldClients Engage & get supported in our FREE Work Smart Hypnosis community:  >> https://Group.WorkSmartHypnosis.com/   Build your confidence as a hypnotist in our next live & online certification course:  >> https://www.WorkSmartHypnosisLIVE.com/   Get on-demand self-guided access to Jason Linett’s hypnotherapy techniques library: >> https://www.HypnoticWorkers.com/   Grow your hypnosis business with ready-to-launch action plans: >> https://www.HypnoticBusinessSystems.com/   Benefit from weekly coaching and new ethical sales persuasion systems every month: >> https://Influence.AttractPreSoldClients.com/    Get Jason’s “Attract Pre-Sold Clients” team to rebuild & launch your new website & funnels: >> https://www.DoItNow.vip/Launch/   Subscribe & send us your valuable feedback: >> https://wshpod.com/Apple-Podcasts >> https://wshpod.com/Spotify-Podcasts >> https://wshpod.com/Amazon-Music >> https://wshpod.com/iHeartRadio >> https://wshpod.com/Pandora >> https://wshpod.com/Facebook >> https://wshpod.com/YouTube   Want to work with Jason for a personal change or to launch a new project in your business? >> https://www.JasonLinett.com/Apply

Remove these 3 words from your language if you want to have your clients become more successful and grow a more profitable hypnosis business. Listen to this episode now to discover how you can confidently and ethically address competing approaches in your client conversations and marketing. Blanket statements like “that doesn’t work” risk not only damaging your credibility but also the hypnosis profession as a whole. In this episode, Jason gives you a clear, easy-to-use formula for invalidating with integrity, showing you the right way to acknowledge the genuine strengths of other therapies, medications, or modalities – all while skillfully positioning hypnosis as the answer to what remains unaddressed. If you want to build better client relationships and attract more referrals (even from doctors and other “competing” professionals), this episode gives you the right integrity-driven messaging to make it happen. Listen now! Through Work Smart Hypnosis, Jason Linett empowers hypnotists to grow strong businesses, improve their client results, and become respected voices in this field by working smarter – always with integrity.   “You can invalidate other things, but the key is do it with integrity.”  ~Jason Linett   Today on Work Smart Hypnosis: ·     Why “that doesn’t work” should disappear from our conversations, unless it’s absolutely true without exception ·     How popular therapies stick around because they genuinely help people, even if not everyone ·     Where we go wrong by dismissing other modalities, and how that hurts our credibility ·     My step-by-step formula, "Thing can help you to A because it B. However, for some people, that leaves C unaddressed." ·     How I use this structure with real-world examples, like nicotine gum, weight-loss medications, and more ·     The power and professionalism of saying something nice about your “competition” first ·     What this approach does for your reputation, especially when connecting with other professionals and doctors ·     Why this integrity-first method will make you, and our profession, stand out for the right reasons   Resources Mentioned: ·     Show notes at https://www.WorkSmartHypnosis.com/450/ ·     Get feedback and connect with other hypnotists at group.worksmarthypnosis.com ·     Work Smart Hypnosis Live – The next event is starting soon. Benefit from hands-on practice and interactive support to build your confidence as a hypnotist.   Connect with Jason Linett: >> Work Smart Hypnosis >> Attract Pre-Sold Clients   Engage & get supported in our FREE Work Smart Hypnosis community:  >>  https://Group.WorkSmartHypnosis.com/   Build your confidence as a hypnotist in our next live & online certification course:  >>  https://www.WorkSmartHypnosisLIVE.com/   Get on-demand self-guided access to Jason Linett’s hypnotherapy techniques library: >>  https://www.HypnoticWorkers.com/   Grow your hypnosis business with ready-to-launch action plans: >>  https://www.HypnoticBusinessSystems.com/   Benefit from weekly coaching and new ethical sales persuasion systems every month: >>  https://Influence.AttractPreSoldClients.com/     Get Jason’s “Attract Pre-Sold Clients” team to rebuild & launch your new website & funnels: >>  https://www.DoItNow.vip/Launch/   Subscribe & send us your valuable feedback: >>  https://wshpod.com/Apple-Podcasts >>  https://wshpod.com/Spotify-Podcasts >>  https://wshpod.com/Amazon-Music >>  https://wshpod.com/iHeartRadio >>  https://wshpod.com/Pandora >>  https://wshpod.com/Facebook >>  https://wshpod.com/YouTube   Want to work with Jason for a personal change or to launch a new project in your business? >> https://www.JasonLinett.com/Apply

Even if you already have a website for your hypnosis practice, it doesn’t mean it’s helping you consistently attract the right clients & get paid. In this episode, I reveal five critical mistakes that hypnotists make that prevent you from growing the hypnosis business you want. Your hypnosis website needs to generate real results for your business. I go far beyond surface-level web design & suggestions to explore the essential strategies that move people from casual visitors to paying clients. My goal is to help you NOT make the mistakes I did early in my hypnosis career. I share specific, actionable stories based on my experience of learning the hard way what ACTUALLY works. You’ll learn how to adopt a genuine, people-first approach to communication can instantly strengthen rapport. This episode will share with you the formula I use to decide what to keep, what to trash, and what to create based on the criteria that’s actually important. If you want to get found and climb the ranks of the search engines, you’ll learn where to put your focus and how to avoid the risk of doing SEO the wrong way. I illustrate ways to design client journeys that capture both immediate interest and build longer-term relationships.  I share actionable steps to fix the “Leaky Bucket” problems in your sales process so you can now focus your efforts on helping the clients you’re passionate to serve. This podcast is about helping hypnotists bridge the gap between meaningful online communication, effective client acquisition, and sustainable business growth. My ongoing mission is to share not only what has worked for my clients and me in the past, but also what continues to work, and will keep working, as technology and client behavior evolve.   “People do business with people. Communicate directly with your audience. Be yourself.” ~Jason Linett   Today on Work Smart Hypnosis: ·     The real reason a “nice” hypnosis website isn’t enough to drive business ·     Why presenting yourself as a faceless corporation destroys trust, and why authenticity wins ·     How a conversational, one-on-one communication style builds connection and rapport ·     The importance of video and speaking in your own words for effective web copy ·     Letting go of what you like if it isn’t driving results: the data-driven approach to web content ·     How quality content and client-first language fuel genuine SEO, not cheating or shortcuts ·     Building both “short-path” (ready to buy now) and “long-path” (needs nurturing) client journeys ·     Patching the “leaky buckets” in your sales process with smart automations and retention sequences ·     Why website complication sabotages your marketing, and how to make it easy and effective   Resources Mentioned: ·     Show notes at www.WorkSmartHypnosis.com/449/ ·     Visit Website.WorkSmartHypnosis.com to get our help to launch (or relaunch) your hypnosis website and essential funnels so that your online presence becomes a client-generating machine. ·     Jason’s HypnoThoughts LIVE 2017 Keynote on Imposter Syndrome   Connect with Jason Linett  >> Work Smart Hypnosis  >> Attract Pre-Sold Clients   Engage & get supported in our FREE Work Smart Hypnosis community:  >>  https://Group.WorkSmartHypnosis.com/   Build your confidence as a hypnotist in our next live & online certification course:  >>  https://www.WorkSmartHypnosisLIVE.com/   Get on-demand self-guided access to Jason Linett’s hypnotherapy techniques library: >>  https://www.HypnoticWorkers.com/   Grow your hypnosis business with ready-to-launch action plans: >>  https://www.HypnoticBusinessSystems.com/   Benefit from weekly coaching and new ethical sales persuasion systems every month: >>  https://Influence.AttractPreSoldClients.com/     Get Jason’s “Attract Pre-Sold Clients” team to rebuild & launch your new website & funnels: >>  https://www.DoItNow.vip/Launch/   Subscribe & send us your valuable feedback: >>  https://wshpod.com/Apple-Podcasts >>  https://wshpod.com/Spotify-Podcasts >>  https://wshpod.com/Amazon-Music >>  https://wshpod.com/iHeartRadio >>  https://wshpod.com/Pandora >>  https://wshpod.com/Facebook >>  https://wshpod.com/YouTube   Want to work with Jason for a personal change or to launch a new project in your business? >> https://www.JasonLinett.com/Apply

This one strategy can help you amplify the positive results you get with your clients – without changing any of your hypnotherapy methods. Listen to this session immediately as Jason Linett shares a step-by-step pre-session strategy to immediately boost the effectiveness of your client sessions. Drawing on years of real-world experience and insights from high-value sales, he breaks down a practical formula for moving smoothly from your initial intake conversation to delivering great results, without drowning clients in technical jargon. Jason walks through examples you can use right away, addresses common concerns hypnotherapists face. He demonstrates how this process helps both YOU and YOUR CLIENT to feel confident and clear about what’s next. If you want to eliminate the “wait and see” or “hope it works” tone that holds back many sessions from being effective, this episode is one you must listen to. The outline for this process is: 1) You mentioned X. 2) That’s why we’re going to A so that B. 3) Does that make sense? 4) Any questions on that? 5) What is that going to do for you? Through Work Smart Hypnosis, Jason Linett teaches strategies that help practitioners adapt in real-time by making hypnosis more practical and accessible and consistently create powerful change for clients. “By asking the question, ‘What is that going to do for you?’ your client literally writes the script for you.” ~Jason Today on Work Smart Hypnosis: ·     The simple five-step framework to maximize client results ·     How the right framing at the beginning of your hypnosis session can change everything ·     Why clarifying what the client says makes everything easier ·     Talking in your client’s language, not just hypnosis jargon ·     Turning intake questions into actionable steps ·     The hidden magic behind the question “What’s that going to do for you?” ·     What to do if a client hesitates or pushes back ·     Using clients' own goals to make every session unique ·     How to apply the formula to everything from public speaking to nail biting Resources Mentioned: ·     Show notes at https://www.WorkSmartHypnosis.com/448/ ·     Work Smart Hypnosis Live – The next event is starting soon. Benefit from hands-on practice and interactive support to build your confidence as a hypnotist. ·     Dr. Richard Nongard   Connect with Jason Linett  >> Work Smart Hypnosis  >> Attract Pre-Sold Clients   Engage & get supported in our FREE Work Smart Hypnosis community:  >> https://Group.WorkSmartHypnosis.com/   Build your confidence as a hypnotist in our next live & online certification course:  >> https://www.WorkSmartHypnosisLIVE.com/   Get on-demand self-guided access to Jason Linett’s hypnotherapy techniques library: >> https://www.HypnoticWorkers.com/   Grow your hypnosis business with ready-to-launch action plans: >> https://www.HypnoticBusinessSystems.com/   Benefit from weekly coaching and new ethical sales persuasion systems every month: >> https://Influence.AttractPreSoldClients.com/    Get Jason’s “Attract Pre-Sold Clients” team to rebuild & launch your new website & funnels: >> https://www.DoItNow.vip/Launch/   Subscribe & send us your valuable feedback: >> https://wshpod.com/Apple-Podcasts >> https://wshpod.com/Spotify-Podcasts >> https://wshpod.com/Amazon-Music >> https://wshpod.com/iHeartRadio >> https://wshpod.com/Pandora >> https://wshpod.com/Facebook >> https://wshpod.com/YouTube   Want to work with Jason for a personal change or to launch a new project in your business? >> https://www.JasonLinett.com/Apply

Major life transformations can happen in a split second. What would be different if you could make those rapid changes happen on purpose? Carla Chalah joins me to share her powerful journey of losing 115 pounds through self-hypnosis and how that transformation shaped her professional expertise and authority in the field. She opens up about her initial skepticism, the inefficiencies she found in traditional therapy, and how hypnosis provided a fast track to personal change. She details the mindset shifts, self-talk, and incremental steps that moved her from feeling stuck to reclaiming her confidence, both personally and professionally. Carla also expands on the art and individuality of hypnosis, the importance of authenticity as a practitioner, and how sharing her vulnerable story has deepened her connection with clients and grown her impact. Carla Chalah is the founder of Hemisphere Hypnotherapy, serving clients seeking personal transformation and healing through hypnosis. Originally from South Africa, she holds degrees in English, psychology, and sociology, and furthered her studies in clinical psychology in the US. Known for her candidness and genuine approach, Carla trains future hypnotists and helps individuals achieve breakthroughs in habits, mindset, and emotional well-being.   "It's inauthentic when hypnotists say things like, 'Oh, hypnosis makes weight loss easy.' That's total BS. That's not real. However, it does make it easier." ~ Carla Chalah   Today on Work Smart Hypnosis: ·     Carla’s unconventional path from therapy client to hypnosis practitioner ·     Why she became disillusioned with traditional therapy and what drew her to hypnosis ·     The efficiency and rapid transformation she experienced through hypnotic work ·     How perfectionism and imposter syndrome colored her early career, and how she overcame them ·     The pivotal mindset and self-talk practices behind her 115-pound weight loss journey ·     Why authenticity and vulnerability with clients create deeper, more inspiring results ·     The value of modeling, individualizing, and embracing the artistry of hypnosis over rigid techniques ·     How documenting her journey online has resonated with, and at times triggered, the public ·     Tips for working with clients while navigating your own personal transformation   Connect with Carla Chalah: Hemisphere Hypnotherapy Carla on TikTok Carla on Instagram   Connect with Jason Linett  >> Work Smart Hypnosis  >> Attract Pre-Sold Clients   Engage & get supported in our FREE Work Smart Hypnosis community:  >> https://Group.WorkSmartHypnosis.com/   Build your confidence as a hypnotist in our next live & online certification course:  >> https://www.WorkSmartHypnosisLIVE.com/   Get on-demand self-guided access to Jason Linett’s hypnotherapy techniques library: >> https://www.HypnoticWorkers.com/   Grow your hypnosis business with ready-to-launch action plans: >> https://www.HypnoticBusinessSystems.com/   Benefit from weekly coaching and new ethical sales persuasion systems every month: >> https://Influence.AttractPreSoldClients.com/    Get Jason’s “Attract Pre-Sold Clients” team to rebuild & launch your new website & funnels: >> https://www.DoItNow.vip/Launch/   Subscribe & send us your valuable feedback: >> https://wshpod.com/Apple-Podcasts >> https://wshpod.com/Spotify-Podcasts >> https://wshpod.com/Amazon-Music >> https://wshpod.com/iHeartRadio >> https://wshpod.com/Pandora >> https://wshpod.com/Facebook >> https://wshpod.com/YouTube   Want to work with Jason for a personal change or to launch a new project in your business? >> https://www.JasonLinett.com/Apply