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The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD

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Rating
★★★★★
4.8
from
93 reviews
This podcast has
676 episodes
Language
English
Explicit
No
Date created
2014/06/30
Latest episode
2026/10/30
Average duration
57 min.
Release period
7 days

Description

The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit. Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live.

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Podcast episodes

Check latest episodes from The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD podcast


Episode 611 - Player Piano: Kurt Vonnegut's Warning About AI
2026/10/30
More than 70 years before the emergence of generative AI, Kurt Vonnegut imagined a world in which machines did nearly all the work, leaving humanity to wrestle with a fundamental question: What happens when technology makes human beings seemingly unnecessary? In this episode of The Soul of Enterprise, Ron and Ed revisit Vonnegut's remarkably prescient 1952 debut novel, Player Piano, exploring its themes of automation, economic efficiency, technological progress, and the search for human purpose. How accurately did Vonnegut anticipate today's AI revolution? Does technological advancement necessarily lead to human flourishing? And what happens to creativity, dignity, and the value of human knowledge when machines can increasingly perform tasks once reserved for people? Join Ron and Ed as they examine the novel's warnings, its biting satire, and its surprising relevance to the future of work, business, and the knowledge economy. Is Player Piano a cautionary tale about the dangers of technology, or a reminder that human ingenuity will always find a way to reinvent the future?
Episode 610 - Pricing Update: Nobody buys effort, not even from AI
2026/10/23
AI is changing how companies price, but are tokens and credits bringing back the same old cost-plus mistakes? In Episode 610, Ron Baker and Ed Kless explore why customers buy a better tomorrow—and why charging for effort misses what they value. The conversation ranges from price transparency to the limits of outcome-based pricing when "outcome" means only measurable profit. Peace of mind, trust, and transformation matter, too. Ron and Ed also examine where AI can strengthen pricing decisions and why strategy, imagination, and human judgment remain essential. When everyone has AI, what will still make your offering different?
Episode 609 - Zero Entry: Interview with Jeff Seibert and Rob Hamilton
2026/10/16
What happens to the accounting profession when the data entry disappears? Ron and Ed welcome Rob Hamilton and Jeff Seibert, authors of the new book Zero Entry: The Unstoppable Forces Reshaping the Accounting Profession—and the Opportunity of a Lifetime. They explore the technological, economic, and demographic forces converging on accounting, why AI represents far more than another efficiency tool, and what firms must do to thrive as routine work is increasingly automated. Rather than predicting the demise of the accountant, Rob and Jeff make the case for something much more interesting: technology can free professionals from tedious work and elevate the distinctly human capabilities of judgment, trust, ethics, and strategic guidance. The conversation examines what the next few years could mean for firm business models, talent, technology, pricing, and the changing relationship between accountants and their customers. Is AI a threat to the profession—or the opportunity accountants have been waiting for? Guest bios Jeff Seibert is co-founder and CEO of Digits, an AI-native accounting platform. Previously Twitter's Head of Consumer Product, Jeff co-founded Crashlytics, acquired by Twitter in 2013, and Increo, acquired by Box. A Stanford computer science graduate and longtime entrepreneur and investor, he also appeared in the Netflix documentary The Social Dilemma. His experience building technology companies gives him a distinctive perspective on how AI will reshape accounting. Digits Rob Hamilton is Head of Partnerships & Business Development at Digits. His career spans technology, finance, and strategic partnerships, with previous roles at Amazon, Twitch, Alexa, Twitter/Gnip, FactSet, and Apple. His years working at the intersection of technology, partnerships, and the accounting profession inform Zero Entry's examination of how AI and automation are changing firms—and the opportunities those changes create.
Episode 608 - The Abundant Accountant - Interview with Michelle Weinstein
2026/10/09
In this episode, Michelle Weinstein joins Ron and Ed to challenge many of the assumptions accountants have about sales, pricing, and client relationships. They discuss why so many professionals undercharge despite delivering tremendous value, how to overcome the discomfort of selling, and why moving from compliance work to trusted advisory starts with changing your mindset. Whether you're struggling to raise your fees, attract better clients, or simply become more confident in business development, this conversation offers practical insights for building a more profitable—and more abundant—practice. Michelle Weinstein believes that technical expertise alone isn't enough to build a thriving accounting firm—you have to be able to confidently communicate your value. As founder of The Abundant Accountant and The Pitch Queen, Michelle has helped accounting professionals add millions in revenue by replacing fear-based selling with authentic, value-driven conversations. Michelle's Bio Michelle Weinstein is a seasoned entrepreneur, sales strategist, and founder of The Abundant Accountant. She helps accounting, tax, fractional CFO, and bookkeeping firm owners own their value and confidently sell high-level services without pressure or burnout. Her clients have collectively added over $38 million in additional revenue to their firms, all without working more hours, chasing more clients, or doing anything they didn't want to do.
Episode 607 - Beyond the Software: Rethinking Accounting Technology
2026/10/02
Episode Description Ron and Ed welcome John Dierkhising of Bottom Line Accounting Services and returning guest Shannon Kaiser of Summit for a conversation at the intersection of accounting, technology, and service. John brings the perspective of a practitioner who supports businesses using Sage and other accounting technologies, while Shannon brings deep experience in application hosting, cloud infrastructure, and managed services. Together, they explore how the right technology environment can remove friction, improve support, and allow firms to serve more clients without adding unnecessary complexity. Expect a practical discussion about Sage, hosting, scalability, reliability, and what accounting professionals should really be looking for from their technology partners. About John Dierkhising John Dierkhising is the owner of Bottom Line Accounting Services, a Minnesota-based firm providing accounting, bookkeeping, and financial software consulting. John and his team specialize in helping businesses get more from systems including Sage, QuickBooks, Crystal Reports, and related technologies. A longtime Sage practitioner and consultant, John brings a hands-on perspective on how accounting technology, support, and hosting can help firms operate more efficiently and serve clients at scale. About Shannon Kaiser Shannon Kaiser is General Manager of Application Hosting at Summit and a veteran technology executive with extensive experience in cloud infrastructure, cybersecurity, application delivery, and managed services. He has led engineering, operations, and technology teams and today focuses on helping organizations build secure, scalable technology environments that support growth while reducing operational risk. Shannon previously joined TSOE for Episode #590, "Security, Scale, and Trust."
Episode 606 - Adhūc Magis Magnifica Humanitas: Interview with Fr. Robert Sirico
2026/09/25
Ron and Ed welcome back Fr. Robert Sirico, co-founder and president emeritus of the Acton Institute, for a wide-ranging conversation about human dignity, liberty, economics, and the moral foundations of a free society using the framework of Leo XIV's encyclical, Hagnifica Humanitas. Drawing on decades of work at the intersection of theology and economics, Fr. Sirico explores why the human person must remain at the center of economic life and why markets, entrepreneurship, and business are ultimately about far more than material prosperity. Along the way, they discuss the relationship between freedom and virtue, the dignity of work, the moral responsibilities of business, and the institutions necessary for human flourishing. It's a conversation that goes to the very soul of enterprise: How do we build an economy that recognizes not merely what people produce, but who they are? About Father Sirico Rev. Robert A. Sirico is co-founder and president emeritus of the Acton Institute, which promotes a free and virtuous society grounded in individual liberty and religious principles. A Catholic priest, author, speaker, and commentator, he has written extensively on economics, ethics, religion, and civil society. His work explores the moral foundations of markets and the essential place of human dignity, freedom, and responsibility in economic life.
Episode 605 - Free-Ridin' Ron: The Jury's Out
2026/09/18
What happens when there's no guest, no predetermined topic, and possibly only one host? It's time to bring back the spirit of Free-Rider Friday. With Ed potentially sidelined by jury duty, Ron raids his ever-growing stack of articles, ideas, observations, and assorted intellectual curiosities for a wide-ranging tour through whatever has captured his attention lately. Economics, business, technology, culture, pricing—and probably a few things that defy categorization—are all fair game. No agenda. No guest. No guarantee where we'll end up. Just the kind of intellectual free ride longtime listeners of The Soul of Enterprise will remember fondly.
Episode 604 - Remembering 9/11, Reflecting on America at 250
2026/09/11
Twenty-five years to the day after the attacks of September 11, 2001, Ron and Ed commemorate a day that changed America and changed each of us in ways both large and small. They share personal stories and memories from that time, reflecting on where they were, what they experienced, and what remains vivid a quarter-century later. Against the backdrop of America's 250th anniversary, the conversation broadens to consider the country we were then, the country we are now, and the ideals that have endured through crisis, conflict, and change. Along the way, Ron and Ed offer a few additional USA 250 reflections on liberty, citizenship, national character, and the remarkable resilience of the American experiment. A personal and contemplative episode about memory, gratitude, loss, and what it means to remember.
Episode 603 - Deep Story: Interview with Bob Rogers
2026/09/04
What makes an experience unforgettable? Why do some ideas, brands, museums, and attractions merely inform us while others permanently change how we think, feel, and act? In this episode of The Soul of Enterprise, Ron and Ed welcome Bob Rogers, founder of BRC Imagination Arts and author of Deep Story: The Complete Guide to Creating Transformational Themed Attractions. Drawing on decades of experience designing award-winning visitor experiences for organizations ranging from Disney and NASA to Coca-Cola and the Abraham Lincoln Presidential Library and Museum, Bob explains the difference between entertainment, engagement, and true transformation. The conversation explores the power of storytelling to shape identity, create lasting emotional connections, and inspire action. Bob shares the principles behind "Deep Story," the framework he developed for creating experiences that move audiences beyond awareness and into meaningful change. Together, the hosts and Bob discuss what business leaders, educators, marketers, and experience designers can learn from the world's most successful attractions—and why the future belongs not merely to the Experience Economy, but to organizations capable of creating transformation. Whether you're building a brand, leading a firm, teaching a subject, or simply fascinated by the art and science of storytelling, this episode offers a masterclass in creating experiences people never forget. About Bob Bob Rogers is the founder of BRC Imagination Arts, a globally recognized design and production company that creates transformative visitor experiences for leading brands, museums, and cultural institutions. A filmmaker, inventor, writer, and master storyteller, Bob has earned Academy Award nominations, received the IAAPA Thea Award for Lifetime Achievement, and helped shape attractions for organizations including Disney, NASA, Coca-Cola, and the Abraham Lincoln Presidential Library and Museum
Episode 602 - The Answer Is Still Transaction Costs: Michael Munger Returns
2026/08/28
Professor Michael Munger returns to The Soul of Enterprise for a fourth visit and once again, the answer is transaction costs. Ron and Ed catch up with the Duke University economist, political scientist, author, and host of The Answer Is Transaction Costs to explore some of the provocative questions he has tackled in the podcast's latest summer episodes. Why is being late an economic problem rather than merely bad manners? How have social media dramatically lowered the cost of coordinating outrage? Can transaction costs even explain the battle between the person who makes a resolution tonight and the same person who breaks it tomorrow? Along the way, we'll explore Munger's larger argument that transaction costs are hiding in plain sight, shaping markets, institutions, cooperation, incentives, and everyday human behavior. It's another wide-ranging conversation with one of TSOE's favorite economists and the Knower of Important Things. About Michael C. Munger Mike Munger is the Pfizer/Edmund T. Pratt, Jr. University Distinguished Professor at Duke University, with appointments in Political Science, Economics, and Public Policy. A former president of the Public Choice Society and former FTC staff economist, he studies markets, institutions, regulation, and the sharing economy. He is the author of Tomorrow 3.0 and The Sharing Economy and hosts The Answer Is Transaction Costs podcast.
Episode 601 - Markets, Martians & Muenster
2026/08/21
Ed and Ron (mostly Ron) empty out the overflowing stack of stuff and roam wherever intellectual curiosity takes them. On the docket: how Adam Smith's invisible hand actually works; what we should make of the latest government files on UFOs and UAPs (color us skeptical); whether standing desks are really healthier than sitting; the strange economics and crony capitalism of the college textbook market; encouraging news in the fight against dementia; and, in what may amount to professional heresy, the case against CPA licensing. And because no serious program on economics, business, and human flourishing would be complete without it, we'll investigate an important question of Western civilization: Does Britain really have more cheeses than France?
Episode 600 - Beyond Membership - Interview with Denise Froemming
2026/08/14
What does it take to lead one of the largest state CPA societies through one of the most transformative periods in the profession's history? In this episode, Ron and Ed welcome Denise Froemming, President and CEO of CalCPA, for a wide-ranging conversation about the future of accounting, professional associations, and leadership in an era defined by AI and rapid change. Drawing on her experience leading major professional organizations, Denise shares how CalCPA is reimagining its role—from serving members to building a vibrant professional community that helps CPAs thrive amid shifting business models, changing talent expectations, and emerging technologies. The discussion explores the profession's pipeline challenge, the evolving value of the CPA credential, the importance of authentic leadership, and why curiosity and adaptability are becoming the defining traits of successful professionals. Whether you're a CPA, firm leader, educator, or simply interested in how professions reinvent themselves, this conversation offers practical insights into leading through change while keeping people at the center. More about Denise Denise Froemming, CPA, CAE, MBA, is President and CEO of CalCPA and the CalCPA Education Foundation. An accomplished association executive, she previously served as CEO of the Institute of Real Estate Management (IREM) and held executive leadership roles at the American Health Information Management Association (AHIMA). Denise is recognized for driving organizational transformation, fostering inclusive cultures, and advancing innovation to help the accounting profession thrive in a rapidly changing world.
Episode 599 - Magis Magnifica Humanitas: Building Babel or Jerusalem
2026/08/07
Last week, Ron and Ed began exploring Pope Leo XIV's landmark social encyclical Magnifica Humanitas. This week, they continue the conversation, moving beyond first impressions into the document's deeper implications for business, technology, and the future of human flourishing. What does it mean to remain fully human in an age increasingly shaped by artificial intelligence? Can technology serve the common good without reducing people to data points or algorithms? And is AI simply another powerful tool—or does it force us to confront far more fundamental questions about freedom, responsibility, work, and what it means to become the person we are called to be? Along the way, Ron and Ed reflect on the encyclical's surprising engagement with economics, subsidiarity, solidarity, transhumanism, and the enduring tension between efficiency and human dignity. Whether you agree with every conclusion or not, Magnifica Humanitas offers one of the most thoughtful frameworks yet for understanding the AI revolution through the lens of philosophy, theology, and civilization itself. Join us as we continue asking the question that lies at the heart of both the encyclical and The Soul of Enterprise: not simply what AI can do, but what kind of people—and what kind of society—it is helping us become.
Episode 598 - Magnifica Humanitas: Second interview with Father Vincent DeRosa
2026/07/31
Father Vincent DeRosa returns to The Soul of Enterprise to examine Magnifica Humanitas, Pope Leo XIV's first encyclical and a landmark reflection on safeguarding human dignity in the age of artificial intelligence. Building on our earlier conversation about Rerum Novarum, we explore how Catholic social teaching continues to evolve while remaining rooted in timeless principles. Ron, Ed, and Father Vincent discuss why the Church sees AI as a defining challenge of our era, drawing compelling parallels between today's technological revolution and the Industrial Revolution that inspired Rerum Novarum 135 years ago. Together they unpack themes including the common good, human dignity, work, innovation, and the ethical responsibilities of business leaders as AI reshapes organizations and society. Whether you're religious or not, this conversation offers a thoughtful framework for asking one of the most important questions of our time: How do we ensure that technology serves humanity—rather than the other way around? About Father Vincent DeRosa Father Vincent DeRosa is a Catholic priest, educator, and thoughtful commentator on the intersection of faith, ethics, technology, and economics. Returning to The Soul of Enterprise after his popular discussion of Rerum Novarum, Father Vincent helps translate centuries of Catholic social teaching into practical insights for today's business leaders. His work explores how enduring principles of human dignity and the common good can guide decision-making in the age of artificial intelligence.
Episode 597 - Rise 2040: A conversation with Tom Hood
2026/07/24
The accounting profession has always adapted to change—but what if it could actively shape the future instead of simply reacting to it? In this episode, Ron and Ed welcome Tom Hood, EVP of Business Engagement & Growth at AICPA & CIMA, to discuss Rise2040, the profession-wide initiative designed to help accountants and finance professionals envision—and create—the future of the profession. Tom explains why AI, automation, shifting client expectations, and changing talent models require a new mindset centered on foresight rather than hindsight. The conversation explores the key themes emerging from the Rise2040 project, including how trust becomes even more valuable in an AI-powered world, why accountants must evolve into strategic advisors, and what firms and finance leaders can do today to prepare for the next 15 years. Whether you're in public accounting, industry, or simply curious about where the profession is headed, this discussion offers a compelling look at how accountants can move from reacting to disruption to leading it. About Tom Hood Tom Hood, CPA, CGMA, CITP, is Executive Vice President of Business Engagement & Growth at AICPA & CIMA. A longtime thought leader on the future of accounting, he previously served as CEO of the Maryland Association of CPAs and is a LinkedIn Top Voice with more than 700,000 followers. Tom leads initiatives including Rise2040, helping accounting and finance professionals prepare for an AI-driven future through innovation, leadership, and strategic foresight.

Podcast reviews

Read The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD podcast reviews


4.8 out of 5
93 reviews
★★★★★
Hexgarcia 2025/03/22
Great
Listening to for 10 years, what I have learned from this podcast is invaluable. I appreciate the contrarian point of views to the “conventional of wis...
★★★★★
BTerrell Group 2023/05/08
Bonus episode 436
Greg’s comment at about 5:10 of bonus episode 436 available to Patreon subscribers about potentially “giving websites away for free” reminds me of my ...
★☆☆☆☆
CUSteve 2023/02/02
Obnoxiously arrogant
I have read a few of Ron Baker’s books over the past 15 years. They started out having great ideas and I’ve implemented some of them. But over the yea...
★★★★★
SWBelof 2022/07/09
Excellent and well thought out content and interviews!
Excellent podcast- knowing Ed personally he is always insightful and found him to be a deep thinker. This seems to be a good pairing and this is defin...
★★★★★
Dr Reginald 2022/03/14
My most important source of new ideas
Full disclosure. I have been a guest on the podcast. Value can be defined as how something is better with you or how it would be worse without you. ...
★★★★★
mas90guru ct 2021/07/03
Put 2 Kids Thru College With This Knowledge
I embraced the concepts around fixed pricing and how they can apply to consulting. For years I only half heartedly believed these “concepts” until I a...
★★★★★
The IC-DISC Guy 2021/04/23
The brilliance of Ron’s mind, weekly!
I have been a huge fan of Ron’s books for decades. The knowledge from his books have literally earned me millions of dollars in additional revenue. ...
★★★★★
Lee Handley 2021/02/05
Best Podcast for Professional Knowledge Workers
If you made it this far, then congratulations! You’ve discovered the Fountain of Truth! Seriously, Ron and Ed are able to distill and synthesize a bod...
★★★★★
Chris Hervochon 2020/05/08
A MUST listen every week
Ed and Ron are some of the deepest thinkers about business and the knowledge economy around. Every episode contains at least one mind-blowing takeaway...
★☆☆☆☆
ThatGuySam 2020/05/06
Too many commercials
I had heard someone recommend Ron Baker, and I found this podcast because his name was on it. I was listening to the podcast when a voice said somet...
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