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A Solo Episode with Jeremy C. Jones Being the best expert is not enough if people cannot understand, remember, or share what makes you valuable. In this solo episode, Jeremy C. Jones introduces three central ideas from his new book, The New Genius Code. He explains why clarity creates opportunity, why simplicity has become a modern form of genius, and how experts can turn years of knowledge and experience into intellectual capital that continues to create value. 3 Big Ideas Discussed in This Episode: BIG IDEA #1: The Market Rewards the Expert It Can Understand The most experienced or qualified expert does not always win. The expert whose value is easiest to understand, remember, and repeat often attracts more opportunities. Jeremy calls this the Visibility Gap. Better expertise does not automatically create more opportunity, clearer expertise does. The goal is to make your value findable, understandable, and easy for others to refer. BIG IDEA #2: Today, Genius Is Simplicity Genius is not about making ideas sound complicated. It is the ability to take something complex and make it simple enough for another person to understand, remember, and use. As information becomes increasingly commoditized through AI, judgment, simplification, and structure become more valuable. The expert who can turn 20 years of experience into a clear framework, model, question, or process can create more impact than the person who simply knows the most. BIG IDEA #3: Your Knowledge Is Intellectual Capital Most experts think of their experience as something they use while working. Jeremy challenges them to see it as something they own and can use to build valuable assets. Your ideas, methods, stories, processes, and experience can become books, frameworks, programs, content, and other intellectual property. When your knowledge is captured and structured, it can build authority, attract opportunities, and create value beyond one conversation or client engagement. Get The New Genius Code on Amazon now: http://newgeniuscode.com/order-on-amazon  About Jeremy C. Jones: Jeremy C. Jones is a four-time #1 Amazon bestselling author, military veteran, entrepreneur, and authority-building strategist. As the founder and CEO of Jones Media Publishing, he helps experts, entrepreneurs, and business leaders transform their knowledge into professionally published books that build credibility, attract opportunities, and support business growth. Jeremy is also the creator of the Speak Your Book System™ and Your Book Blueprint™, a proven process for creating, publishing, and promoting an authority-building book. He hosts the Ideas & Impact podcast, where he has interviewed over 500 entrepreneurs, authors, and thought leaders about the ideas and strategies behind meaningful success. Get The New Genius Code on Amazon now: http://newgeniuscode.com/order-on-amazon  Stay updated: https://NewGeniusCode.com Learn more at: https://YourBookBlueprint.com Get the show notes at: https://AskJeremyJones.com/podcast

People-Side Risk Management | Darryl Anderson Interview with Darryl Anderson Every major business transformation carries people-side risk. If leaders focus only on strategy, systems, and financial results, they can overlook the human conditions that determine whether change succeeds or quietly falls apart. In this episode, Darryl Anderson shares how leaders can guide organizations through growth and transition without losing the people who make progress possible. He explains the business maturity curve, why people are an organization's greatest commodity, and how Return on Engagement, ROE, creates the foundation for Return on Investment, ROI. Darryl is also the author of The Culture Architect: The Leadership Discipline That Determines Whether Your Organization Thrives or Quietly Fails. 3 Big Ideas Discussed in This Episode BIG IDEA #1: Understanding the Business Maturity Curve Organizations face different leadership challenges as they grow and mature. Darryl explains why leaders must understand where their business is on the maturity curve, recognize what the organization needs at that stage, and adjust how they lead through growth and transition. BIG IDEA #2: People Are Our Greatest Commodity Strategy and systems matter, but people determine whether those plans produce results. Darryl shares why the human element must remain central during transformational change and how leaders can create conditions that help people stay engaged, resilient, and ready to move the organization forward. BIG IDEA #3: ROE Gets You to ROI Return on Investment begins with Return on Engagement. Darryl explains why leaders who build clarity, trust, and meaningful employee engagement create a stronger foundation for execution, performance, and sustainable financial results. About Darryl Anderson Darryl Anderson designs the conditions that help organizations move forward without being destroyed by transformational change. He is not merely a consultant of change, he is an architect of enduring transformation. His work helps ensure that as systems evolve, the human element remains the organization's greatest asset and its most resilient engine of growth. Darryl is the author of The Culture Architect: The Leadership Discipline That Determines Whether Your Organization Thrives or Quietly Fails. Get Darryls new book The Culture Architect on Amazon here now: https://www.amazon.com/Culture-Architect-Leadership-Discipline-Organization-ebook/dp/B0HD2F1JVP/ Learn more about Darryl at TR3 LLC. Get the show notes for this episode at AskJeremyJones.com/podcast.

Most people assume the hardest part of leaving the military is finding a job or adjusting to a 9-to-5 schedule. Uko Okon, an Army infantry veteran with eight and a half years of active-duty service and now a licensed therapist in Arizona, says that's not it at all. In this episode of Ideas & Impact, host Jeremy Jones talks with Uko, founder of Verdant Therapy and Wellness, about the real drivers of veteran struggle after service: the loss of tribe, purpose, and identity that the military spent years building. Uko walks through why core values work, identifying what was meaningful about military service and translating it into civilian life, is the foundation of helping veterans reconnect with purpose. He explains why organizations often mistake a veteran's directness or work ethic for a problem instead of an asset, and why stereotyping every behavior change as PTSD does more harm than good. Therapy, Uko argues, isn't about starting over; it's an evolution of the discipline and habits veterans already have.   The conversation closes with practical guidance for military families: how to recognize the early signs of struggle (anger, withdrawal, silence), and why education and open communication work far better than ultimatums when encouraging a veteran to seek help.   Whether you're a veteran navigating civilian life, a family member trying to support one, or an employer working with veteran talent, this episode reframes what support should actually look like.   Learn more about Uko at: verdanttherapyandwellness.com Get the show notes for this episode here: askjeremyjones.com/podcast

Every story needs a character on a journey to a transformation, but for businesses, Caleb Marsh says most storytellers get the order backwards. In this episode of Ideas & Impact, host Jeremy Jones talks with Caleb Marsh, founder and CEO of Red Legend, a business storytelling agency that helps companies use video for marketing, sales, and recruitment. Caleb opens with a definition that took him months to land on: a story is a character that goes on a journey and reaches a transformation. For a business, though, the transformation has to come first,  it's the value being exchanged for the customer's dollar, and the character and journey get reverse-engineered from there. From there, Caleb breaks down the three categories of stories every business can tell: stories about the company and its people, stories about the product (think "How It's Made," but for your business), and stories about the customer and their world. Most businesses only tell the third one, which leaves real opportunity on the table. The conversation moves into Caleb's four-part model of transformation,  internal (think and feel) and external (action and the state of the world), and how understanding which lever to pull turns storytelling from a nice-to-have into "an act of service." Caleb closes with practical, tactical advice on where video actually belongs: starting with a website video that can last three to five years, and expanding from there into TV, streaming, email, and social. Whether you're building out a marketing plan, trying to close more sales, or trying to attract and retain great people, this episode gives you a simple, repeatable framework for finding, and telling,  the stories your business already has. Learn more about Caleb at: reddlegend.com Get the show notes for this episode here: askjeremyjones.com/podcast

3 Big Ideas discussed in this episode: BIG IDEA #1: Culture is created by behaviors and core values. Culture doesn't happen by accident. It is shaped by the behaviors leaders allow, encourage, and model every day. Monte shares why executive teams must intentionally guide the culture of the organization by connecting daily actions to clear core values. BIG IDEA #2: Leadership and management are not the same thing. Leadership and management are two different disciplines, and organizations need both. Monte explains why leaders must cast vision, create clarity, and inspire direction, while managers help execute, measure, and keep the team focused. BIG IDEA #3: Executive teams need clear 90-day priorities. One of the biggest reasons teams lose momentum is a lack of focus. Monte shares why every executive team should define clear 90-day priorities for the organization and for each department so everyone knows what matters most right now. About Monte Wyatt: Monte Wyatt creates leadership and management clarity for CEOs, business owners, and executive teams through strategy, implementation, and leadership development. He helps mid-market organizations align their leaders, engage their teams, and create focused execution across the business. Learn more about Monte at: www.AddZerosNow.com Get the show notes for this episode here: https://AskJeremyJones.com/podcast

Here are the show notes formatted for your podcast: A Successful Foundation for Sales Leaders | Michael Biedermann Interview with Michael Biedermann 3 Big Ideas discussed in this episode: BIG IDEA #1: Why sales leaders need a team foundation A strong sales team does not grow by accident. Michael explains why sales leaders need a clear foundation that gives the team direction, structure, expectations, and a shared way to operate. Without a foundation, sales teams often rely on personality, pressure, or inconsistent activity instead of a repeatable system for success. BIG IDEA #2: The basic pillars of a sales leader's foundation Michael shares the core pillars every sales leader needs to build a stronger team. These pillars help leaders create clarity, build trust, improve communication, set standards, and guide the team toward consistent performance. When these pillars are in place, salespeople know what matters, how to execute, and how success is measured. BIG IDEA #3: How sales leaders implement their foundation Having a foundation is not enough. Sales leaders must know how to bring it into the day-to-day rhythm of the team. Michael discusses how leaders can implement their foundation through coaching, accountability, team communication, consistent expectations, and practical leadership habits that create long-term results. About Michael Biedermann: With three successful exits, Michael Biedermann is an award-winning sales leader and author with experience ranging from IBM to startups. He now mentors GTM and sales leaders, helping them build stronger teams, improve leadership effectiveness, and create a foundation for sales success. Get the book: https://www.amazon.com/Sales-Valley-Blueprint-Leadership-ebook/dp/B0H1YHSCJ1 Get the show notes for this episode here: https://AskJeremyJones.com/podcast

3 big ideas discussed in this episode: BIG IDEA #1: Machine intelligence is changing everything in ways we do not fully understand. BIG IDEA #2: We must become 'a little cyborg' in order to thrive in the 'intelligence revolution' BIG IDEA #3: How can we make AI safe amidst the crazy race by governments and big-tech? Get the show notes for this episode here: https://AskJeremyJones.com/podcast

3 big ideas discussed in this episode: BIG IDEA #1: There is a GAP in the Systems: Most advice after divorce assumes both parents want peace, but with a toxic or high-conflict ex, there is One parent thrives on Chaos. This gap in the system leaves kids vulnerable to invisible emotional harm unless the healthy parent learns how to shield them. Leading to bleak future outcomes. BIG IDEA #2: The Good News: Resilience isn't luck, it's built. Research shows kids can thrive when the 8 Pillars of Resilience are reinforced, even when a high-conflict parent creates weak spots. It has been shown that One stable, caring adult who knows how to strengthen those pillars can change a child's future for the better. BIG IDEA #3: The How: By combining resilience research with my expertise in child development, behaviour, and the effects of separation and divorce, I provide parents with concrete, practical strategies to counteract the invisible emotional harm toxic co-parents cause. Because almost no real help exists in this area, these tools give parents a way to cut through the chaos and give their kids clarity, stability, and hope. Get the show notes for this episode here: https://AskJeremyJones.com/podcast

3 big ideas discussed in this episode: BIG IDEA #1: The ad-production industry is broken. Ad agencies are big, slow, and expensive and it's possible to make agency-quality creative without an agency. BIG IDEA #2: Don't stress about being "original." Good artists borrow, great artists steal. - P. Picasso. Find a good bit and add your unique twist. That's what wins. BIG IDEA #3: The 5 Magic Metrics - Advertising/Marketing asset success comes down to 5 main factors: 1. Breakthrough 2. Product Recall 3. Message Recall 4. Likeability and 5. Purchase Intent. Hit on all five and you have a winning piece of creative. Get the show notes for this episode here: https://AskJeremyJones.com/podcast

3 big ideas discussed in this episode: BIG IDEA #1: Positivity isn't a mood, it's a muscle. The more you practice positivity, the more it carries you (and your team) through tough seasons without losing momentum. BIG IDEA #2: The squeeze is inevitable, but burnout isn't. When you're caught between big goals and client relationships, or between work demands and your home life, the pressure can drain your energy fast. Practicing positivity gives you the reset you need to stay sharp, engaged, and leading at your best. BIG IDEA #3: Culture changes through shared experience, not emails. The quickest way to build trust, alignment, and commitment is to put people in the same room, working toward something that matters, and letting them win together. Get the show notes for this episode here: https://AskJeremyJones.com/podcast

3 big ideas discussed in this episode: BIG IDEA #1: Systems thinking is a mission-critical leadership capability. Leaders today need systems thinking—the skill of seeing patterns over problems—to overcome disruption, generational shifts, disengagement, and market change. It transforms strategic blindness into clarity for navigating complexity. BIG IDEA #2: HR leaders who champion ecosystems can build adaptive capacity in themselves and their organizations. With insight into both internal dynamics and external forces, they're uniquely positioned to apply systems thinking and guide organizations through change. BIG IDEA #3: It's never been a more important time for engaging WITH systems rather than imposing ON them. By working with natural patterns instead of forcing solutions, organizations create sustainable transformation and avoid unintended consequences. Get the show notes for this episode here: https://AskJeremyJones.com/podcast

3 big ideas discussed in this episode: BIG IDEA #1: Your Body Is Your First Order of Business. Low energy and poor focus drag everything down. We'll cover how optimizing physical health translates directly into sharper leadership, better decisions, and higher performance. BIG IDEA #2: Systems Beat Willpower Every Time. Discipline isn't the answer—systems are. I'll share simple, repeatable frameworks I use with clients that create structure and consistency in nutrition, fitness, and recovery without disrupting their business or family life. BIG IDEA #3: Leading Yourself Is the Hardest and Most Important Leadership Role. Great leaders own their habits. We'll explore how health becomes the backbone of self-leadership, and how the ripple effect of living with discipline, integrity, and intention transforms the people and culture around you. Get the show notes for this episode here: https://AskJeremyJones.com/podcast

3 big ideas discussed in this episode: BIG IDEA #1: Time is cash, not credit. BIG IDEA #2: Your constant availability is bad for everyone. You need to clearly segment focus time and reactive time. BIG IDEA #3: You will get the life you choose, or the life you tolerate. Get the show notes for this episode here: https://AskJeremyJones.com/podcast

3 big ideas discussed in this episode: BIG IDEA #1: Why Authority Beats Attention BIG IDEA #2: Educate First, Sell Later  BIG IDEA #3: AI Is Your Amplifier, Not Your Replacement Get the show notes for this episode here: https://AskJeremyJones.com/podcast

3 big ideas discussed in this episode: BIG IDEA #1: Most deals don't die because of price or competition—they die from poor execution. Red Zone Selling shows you how to finish strong and close like a champion. BIG IDEA #2: Momentum is the lifeblood of sales. Learn how to avoid deal stalls by running the right plays at the right time across the Yellow, Green, and Red Zones. BIG IDEA #3: You don't need more leads—you need a better game plan. Discover how having a repeatable sales playbook transforms confidence, control, and close rates. Get the show notes for this episode here: https://AskJeremyJones.com/podcast