
Advertise on podcast: Growing Your Firm | Strategies for Accountants, CPA's, Bookkeepers , and Tax Professionals
Rating
4.8from
This podcast has
377 episodes
Language
EnglishPublisher
Jetpack WorkflowExplicit
No
Date created
2014/09/25
Latest episode
2026/01/29
Average duration
35 min.
Release period
22 days
Description
Growing Your Firm is the top podcast for ambitious firm owners to find tips, tactics, and strategies on how to grow their firm (or practice). In this podcast we'll be interviewing unique thought leaders in accounting, tax, and bookkeeping about topics including: practice management, marketing, social media, succession planning, partner relations, hiring, pricing, and much more.
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Check latest episodes from Growing Your Firm | Strategies for Accountants, CPA's, Bookkeepers , and Tax Professionals podcast
Fixing Turnover and Capacity Problems Inside Growing Accounting Firms with Erin Daiber
2026/01/29
Growing accounting firms often misdiagnose turnover and capacity issues. Erin Daiber explains why these problems usually start at the partner level, how trust breakdowns create hidden churn, and what firms must fix first before hiring or offshoring. The firms that stabilize fastest focus on leadership alignment, clear expectations, and disciplined workflows.
Resources:
Erin Daiber's LinkedIn - linkedin.com/in/cpacoacherin
How William Hamilton Breaks Down Pricing, Packaging, and Value for Accounting Firms
2026/01/15
On an episode of the Growing Your Firm podcast, David Cristello spoke with William Hamilton IV, founder of SmartPath, about why pricing problems often sit underneath many operational issues firms experience. William has spent more than a decade studying how accounting firms price services and where those models tend to break down.
Rather than focusing on theory, the conversation centered on how firms can think more clearly about pricing, packaging, and value in real client situations.
How Justine Lackey Turned a Focused Bookkeeping Firm Into a Successful Exit
2025/12/27
Justine Lackey built a sellable bookkeeping firm by staying hyper focused on one service, one platform, recurring revenue, documented systems, and ethical leadership. Long before selling in 2023, her firm was structured to operate independently, making the transition successful for clients, employees, and buyers.
Key Takeaways Focused service offerings help firms stand out in M&A discussions
Recurring prepaid revenue improves cash flow stability
Standardized systems support smoother transitions
Ethical leadership enables better client and team outcomes during exits
Reducing owner dependency supports long-term firm continuity
AI Tools That Help Accounting Firms Scale Faster: Insights from Anderson Petergeorge
2025/12/04
Anderson Petergeorge, co-founder of Quanto, explains how accounting firms can scale from startup to multi-million-dollar operations by using ChatGPT, meeting transcript tools, and modern ledgers. He argues that AI will not replace accountants but empower them to work faster, smarter, and more human.
Key Takeaways Firms can reach $1M in revenue using basic AI tools like ChatGPT and meeting note automation.
ChatGPT can write its own prompts and streamline advisory workflows.
Meeting transcripts are valuable data for training staff and personalizing client experiences.
Post-$1M, automation shifts toward system integrations and API connections between ledgers and workflow tools.
The most successful firms blend AI efficiency with deep client relationships and niche expertise.
The Future of Accounting Firms in an AI Driven World with Ryan Lazanis
2025/11/07
The accounting industry is changing faster than ever. Automation, artificial intelligence, and remote work are rewriting the way firms operate. Yet one principle remains clear: firms that balance technology with human connection will lead the next decade.
In this episode of Growing Your Firm, Jetpack Workflow founder David Cristello talks with Ryan Lazanis, founder of Future Firm and one of the industry's most forward-thinking voices. Ryan shares how a personal setback reshaped his approach to business, why human connection matters more than ever, and what accounting firm leaders should focus on in an AI-driven world.
How Coaching Transforms Accounting Leaders: Lessons from Douglas Slaybaugh
2025/10/23
Douglas Slaybaugh began his career in public accounting at Arthur Andersen, where he admits he nearly lost his internship due to chronic lateness. Mentors stepped in and advocated for him, giving him another chance. That early experience showed him how powerful support and mentorship can be.
As he advanced through his career and became a partner, Slaybaugh discovered that coaching people brought him more fulfillment than signing audit reports. He developed internal coaching programs for hundreds of employees, focusing on leadership and personal growth.
In 2014, he made a bold decision to leave his partner role and launch CPA Coach, helping accounting leaders and executives achieve greater purpose and balance in their work.
Firm as a Service: How Dark Horse is Transforming the Accounting Firm Model
2025/08/22
Firm as a Service (FaaS) is a model that gives accountants the entire infrastructure of a firm technology, staffing, marketing, and support so they can focus on serving clients and scaling their practice.
Unlike traditional partnerships or franchises, FaaS lets accountants retain ownership of their client base while benefiting from shared systems and resources.
In a recent Growing Your Firm podcast, David Cristello, Founder of Jetpack Workflow, spoke with Chase Birky, CEO of Dark Horse, about how this approach is reshaping firm ownership.
From CPA to Software Entrepreneur: How Ben Taylor Launched SoftLedger
2025/08/04
In this episode of Growing Your Firm, host David Cristello welcomes Ben Taylor, CEO of SoftLedger, to discuss the emerging trend of CPAs transitioning into technology entrepreneurs. With over a decade of experience as a practicing CPA, Ben shares his journey from accounting to software development, highlighting the growing interest among accountants in launching their own tech solutions. David and Ben explore examples of other industry leaders, such as Jackie Meyer and Kelly Mann, who have made similar transitions, and delve into the motivations behind this shift. This conversation offers valuable insights for ambitious accountants looking to innovate and expand their impact in the financial sector. Tune in to uncover the opportunities that lie at the intersection of accounting and technology!
In a recent podcast episode featuring Ben Taylor, CEO of SoftLedger, the discussion highlights how many CPAs, including Ben himself, have experienced firsthand the limitations of existing accounting software. Ben's journey began about ten years ago while managing various areas in the accounting department of a small public company. Frustrated with the outdated and inefficient Microsoft Dynamics GP, which led to delays in financial reporting, he realized there had to be a better way to handle accounting processes. This frustration sparked the idea for SoftLedger.
The episode also emphasizes that this trend is not isolated to Ben. Many other accountants have made similar transitions, moving from traditional firm roles to developing innovative software solutions. For instance, host David Cristello mentions several individuals who have successfully made this leap, including Jackie Meyer, Kelly Mann, and Hector Garcia. These examples illustrate a broader movement within the accounting profession, where practitioners leverage their industry knowledge to create tools that address specific pain points.
Scaling Accounting & CAS Beyond $5M with Dave Olsen
2025/06/28
In this episode of Growing Your Firm, host David Cristello welcomes Dave Olsen, founder of an accounting firm and Nimbl Staffing. Dave shares his unique journey in the accounting industry, discussing the success of his staffing service and his exciting new venture into IT services for accounting firms.
The conversation delves into the strategies behind building a solid foundation for business growth, including the structures necessary for launching new services. Listeners will gain insights into the process of expanding a business and the importance of having the bandwidth to innovate.
Tune in to discover how Dave navigates the challenges of running multiple services and what it takes to thrive in the accounting world.
Navigating Talent Trends in CPA M&A with Geoff Bruskin
2025/06/16
In this episode of Growing Your Firm, host David Crostello welcomes back Geoff Bruskin, founder of White Tiger Connections, to discuss the evolving landscape of talent in the accounting profession. Geoff shares insights from his extensive experience in mergers and acquisitions (M&A) for CPA firms, emphasizing the growing importance of talent acquisition and retention in today's market. He outlines the dual trends of M&A and talent, as well as the impact of technology on these areas.
Additionally, Geoff introduces his recent venture into business brokerage, helping CPA clients sell their businesses, further enhancing the services offered to the accounting community. Tune in for a thought-provoking conversation that explores how firms can leverage talent and technology to thrive in a competitive environment.
Geoff Bruskin is a distinguished figure in the realm of mergers and acquisitions (M&A) within the accounting profession, known for his innovative approach to talent acquisition and business growth strategies. As the founder and leader of White Tiger Connections, Geoff has dedicated his career to facilitating transactions that empower CPA firms to thrive in an increasingly competitive landscape. His expertise extends beyond M&A; he is also a recognized authority in recruiting for the CPA profession, helping firms not only to grow through acquisitions but also to build robust teams that drive sustainable success.
Unlocking the Secrets of Client Accounting Services with K.C. Eames
2025/05/29
In this episode of Growing Your Firm, host David Cristello welcomes K.C. Eames, the Director of Client Accounting Services at Dark Horse CPAs. The conversation delves into the complexities of pricing in client accounting services (CAS) and the nuances that make it both an art and a science.
K.C. shares insights about the unique structure of Dark Horse CPAs, contrasting it with traditional accounting firms that operate on a pyramid model.
The episode emphasizes the importance of understanding both the quantifiable and intuitive aspects of pricing, particularly as firms navigate the evolving landscape of CAS best practices.
Tune in to discover valuable strategies for enhancing your firm's operations and achieving your goals faster.
The Billion Dollar Accounting CEO w/ Alan Whitman
2025/05/15
In this episode of the Growing Your Firm podcast, host David Cristello welcomes Alan Whitman, the former CEO and chairman of Baker Tilly. Alan shares his remarkable journey of transforming Baker Tilly from a $475 million firm to a $1.5 billion powerhouse.
Throughout the conversation, Alan describes how businesses can thrive – largely by prioritizing strategy over aimless "accumulation."
Alan Whitman is a seasoned leader in the accounting and advisory industry, known for his transformative role as the former CEO and Chairman of Baker Tilly. As leader, he successfully scaled the organization from $475 million to $1.5 billion, demonstrating a keen understanding of strategic growth and operational maturity.
Currently, Alan runs an advisory practice where he shares his expertise in scaling firms and implementing best practices for growth. He is a sought-after speaker and thought leader, regularly publishing insights on leadership and organizational development through his weekly newsletter.
Alan is also active on LinkedIn, where he connects with professionals across the industry.
How to Stay Focused and Become a 'Smarter Accountant' w/ Dawn Goldberg
2025/05/01
In this episode of the Growing Your Firm podcast, David Cristello welcomes Dawn Goldberg, a seasoned CPA and a Certified Professional Coach.
Dawn shares her incredible story of maintaining her productivity even after a stage four cancer diagnosis forced her to undergo six months of chemotherapy. To accomplish this, Dawn maintained some key practices – including mind management, time management, and a scheduling trick she calls "container calendaring." She explains all of these strategies here.
Throughout the conversation, Dawn highlights the significance of mindset in overcoming obstacles and achieving success.
Are you an accountant seeking to enhance productivity and well-being? Then Dawn has solutions for you!
The Right Way to Plan Accounting Compensation w/Dominic Piscopo
2025/04/17
In this episode of the Growing Your Firm Podcast, host Dave Cristello welcomes Dominic Piscopo, the founder of Big 4 Transparency. An expert in salary benchmarking within the accounting industry, Dominic shares insights into compensation strategies, year-over-year changes, and the impact of private equity (PE) on salaries.
The conversation highlights the evolving landscape of compensation in accounting firms.
Dominic Piscopo, CPA is known as a compensation guru in the accounting industry. After years of working as an accountant and financial analyst, he founded Big 4 Transparency – which has served hundreds of thousands of CPAs by making salary data more visible.
Dominic assists accounting firms by giving them a user-friendly dashboard for understanding industry trends around compensation. He's also the host of the Big 4 Transparency podcast, where he interviews accounting industry insiders.
The Current State of Accounting Firm M&A W/Todd Steinberg
2025/04/03
In this episode of the Growing Your Firm podcast, host David Cristello welcomes Todd Steinberg, founder and managing partner of Thrive Financial Group.
David and Todd dive into the evolving landscape of accounting firm mergers and acquisitions (M&A), particularly the increasing role of private equity (PE) firms as buyers. They discuss key acquisition drivers such as human capital, geographic expansion, and cross-selling opportunities.
Todd also breaks down deal structures, explaining the rise of rollover equity and earnouts, and how these vary by buyer type. Additionally, he shares insights into current valuation multiples, emphasizing the factors that impact firm valuations, including profitability and client retention.
This episode is packed with actionable takeaways – whether you're an accounting firm owner considering growth through acquisition or preparing for a sale.
Tune in to gain Thrive Financial Group's expert perspective on the latest M&A trends and learn how to position your firm for success. Resources
Podcast reviews
Read Growing Your Firm | Strategies for Accountants, CPA's, Bookkeepers , and Tax Professionals podcast reviews
Troypolo43 2025/03/22
Phenomenal podcast and host
David does an awesome job getting phenomenal advice out of his guests. This podcast is essential in learning best practices for accounting firms.
eshour 2022/02/02
My new favorite accounting podcast
Heard about this podcast from another firm owner and have been loving all the episodes I’ve listened to so far. Super helpful tips from firm owners wh...
mjpayne55 2021/11/02
This needs to be part of your weekly routine!
I can’t tell enough accountants about David’s podcast. If you are currently running or plan to open an accounting practice, this is a must. I just wis...
jordalani 2021/04/30
Great interview
My first listen was the interview with Hannah stricker. I imm sisterly subscribed after listening to it! I got so much information and i can’t wait to...
helmet40186 2020/12/31
Practical and worthwhile
Great podcast, good length of time, and very practical and actionable information especially for someone starting out like myself. Thank you!
NuventureTravels 2020/12/03
Always inspired by these stories!
I always learn something new every time I listen in- thank you for sharing all of these stories and ideas. My to do list always grows when I listen!
obacker19 2020/09/29
Empowering, insightful and actionable! 🙌
Whether you’re well established running your own accounting firm, or just getting started carving out a profitable niche that’s ready to grow - this i...
CNaq42 2020/08/12
My #1 Podcast
Dave, I love the show. It's packed with great, practical tips for firm owners and opens up doors to many great thought leaders. On a lighter note, p...
Jake Wisdom 2020/05/12
Long Time Listener
I started listening to the podcast when it first came out, a few years before I acquired a firm. I draw inspiration for this podcast regularly, and co...
Xman2k2 2020/04/30
Good guest but interrupt them too often
Sound quality is ok but the main issue is that he cuts off his guests and starts to talk for too long himself
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