Advertise on podcast: better. with Jerred Moon

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, Jerred breaks down a question most high performers struggle with: when is it actually okay to quit? We're taught to never quit—but sometimes quitting is the smartest move you can make. He shares two clear frameworks to help you decide when to stick it out vs. when to walk away, plus a simple exercise to audit your time and focus on what actually moves you forward. Here's what you'll learn: 1️⃣ Why "never quit" is incomplete advice for growth 2️⃣ The difference between quitting because it's hard vs. quitting strategically 3️⃣ How to use goals as a filter for what to continue or eliminate 4️⃣ Why you should always commit to a fixed timeframe before quitting 5️⃣ The mistake most people make when they "pivot" too early 6️⃣ A simple quarterly audit to decide what to start and stop doing Takeaways: Quitting is okay when something no longer serves your goals. You must commit to a defined timeframe before deciding to quit. Most people quit too early because things get hard—not because it's the wrong path. Time is your most valuable asset—eliminate anything that doesn't move you forward. Consistency over a long enough timeframe is what creates real results. Regularly audit your time and priorities to stay aligned with your goals. Connect with Jerred: 🌐 Website: https://better.biz 📸 Instagram: https://www.instagram.com/jerred.moon/

In this episode, Jerred breaks down how to turn a simple book into a powerful client acquisition system. Instead of writing a book that just sits on a shelf, you'll learn how to build an "authority system" that attracts high-value clients and pays for its own marketing. Here's what you'll learn: 1️⃣ Why entrepreneurs should write books for clients (not royalties) 2️⃣ How to write a sharp book that solves one problem for one specific person 3️⃣ The pricing strategy that turns your book into an impulse buy 4️⃣ How to build a simple funnel with an upsell that pays for your ads 5️⃣ The self-liquidating offer model that lets you run traffic for free 6️⃣ How to convert readers into $2,000+ clients using a follow-up system Takeaways: Your book is not a revenue stream...it's a client acquisition tool. Solve one problem for one person instead of trying to write a broad, unfocused book. Price your book low to maximize reach and volume. Use an upsell to cover ad costs and create a self-liquidating funnel. Follow up with readers to ensure they consume your content and move toward your offer. A well-built book funnel can turn a $5 product into high-ticket clients. Connect with Jerred: 🌐 Website: https://better.biz 📸 Instagram: https://www.instagram.com/jerred.moon/

Episode Description In this episode, Jerred Moon breaks down the real path to solopreneur business growth by walking through his 18-year journey from starting a simple fitness blog to building multiple seven-figure companies. He shares the key lessons he learned year by year so you can shortcut the process, avoid common mistakes, and build a stronger business faster. Here's what you'll learn: 1️⃣ Why most solopreneurs never hit $1 million — and what separates the few who do 2️⃣ How Jerred's first five-figure launch completely changed his mindset as an entrepreneur 3️⃣ Why automation is one of the biggest growth levers for solopreneurs 4️⃣ The importance of recurring revenue, niche ownership, and credibility-building assets like books 5️⃣ How systems, operations, and leadership create time freedom and long-term scale Takeaways: Start before you feel ready and let consistency shape the path. Your first dollar online can completely change how you think about business. Automate before you hire if you want sustainable solopreneur business growth. Recurring revenue gives you stability and breathing room. Books, content, and systems can accelerate trust, growth, and scale. If you want to build faster than Jerred did, you need a long-term strategy — and you need to try harder. Connect with Jerred: 🌐 Website: https://better.biz 📰 Newsletter: https://better.biz/newsletter 📸 Instagram: https://www.instagram.com/jerred.moon/

In this episode, Jerred Moon breaks down the Better Operating System — a five-part framework to help you plan, track, and scale your business heading into 2026. Learn how to create clarity in your business, make better decisions, and build systems that actually last. Here's what you'll learn: 1️⃣ The 1330 Planning Process — how to assess, plan, and execute with precision 2️⃣ The Company Cockpit — which metrics actually matter week to week 3️⃣ The Try Harder Cadence — the 10-minute weekly meeting that keeps you on track 4️⃣ The OODA Loop — a proven decision-making framework from the U.S. Air Force 5️⃣ The Dash One — how to create your company's master manual for scale Takeaways: Don't step into 2026 without a plan. Track the few metrics that matter most. Build playbooks so problems never blindside you twice. Your business should run on systems, not guesswork. Whether you build it yourself or get help, you need these five systems to scale. To make 2026 your best year yet, you'll have to try a whole lot harder than you are right now. Connect with Jerred: 🌐 Website: https://better.biz 📰 Newsletter: https://better.biz/newsletter 📸 Instagram: https://www.instagram.com/jerred.moon/

The 3 Ways to Earn Your Team's Respect.

Content marketing isn't about the latest trends, hacks or even going viral. I know this because I have been doing simple content marketing for 15 years and have generated $30M+ in revenue. In this video, I'll share a presentation on content marketing strategy that has worked in scaling brands for 15 years.

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I tackle a question I get all the time: 1099 vs W2 — which should you hire? I break down the real differences, share a story about two moving companies that taught me the lesson, and explain why the choice impacts your company culture more than your bank account. Then, for the first time, I share my own Better Humanness Reporting — what I'm reading, how I'm training, and my biggest wins personally and professionally this past week. This is a new style of episode, going a bit longer and behind the scenes. I'd love your feedback. 💡 Key Takeaways: 1099 contractors may save money in the short term, but they rarely build long-term culture. W2 employees allow you to invest in leadership, development, and a real "crew." Culture is built by consistent teams, not random contractors pieced together. Leadership after the first million in business is about succeeding through people. Better Humanness Reporting: training, reading, and wins help leaders connect at a deeper level. ⏱️ Chapters: 00:00 Intro & New Style of Episode 01:10 1099 vs W2 — The Real Question 03:00 The Moving Company Story (Contractors vs Crews) 06:20 Why W2 Employees Build Better Culture 09:00 Leadership Beyond a Million — Succeeding Through People 11:30 Introducing Better Humanness Reporting 12:15 My Training This Week 13:50 What I'm Reading Right Now 15:10 Personal & Professional Wins 16:30 Asking for Your Feedback Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #leadership #businessgrowth #companyculture #entrepreneurship #tryharder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I break down the biggest mistake young leaders make — avoiding confrontation. If you're scared to correct team members when they mess up or say something off, you're accidentally building a weak company culture. As a former military officer and entrepreneur for over a decade, I've seen over and over that leadership (not tactics) is what scales companies. Today, I'll show you how to make effective spot corrections, set real standards, and become the leader your team actually respects. 💡 Key Takeaways: Leadership — not more marketing tactics — is what ultimately scales a business. Culture grows by action or inaction. Avoiding tough talks builds a weak culture. Spot corrections should happen immediately — but with the right tone and setting. Use the "nuclear option" (public correction) only for extreme cases; otherwise, correct privately. Always explain the why behind your corrections to earn respect and drive real change. ⏱️ Chapters: 00:00 The #1 Mistake Young Leaders Make 01:00 Why Leadership — Not Tactics — Scales Companies 02:45 How Avoiding Confrontation Destroys Culture 04:30 When and How to Make Spot Corrections 06:30 The "Nuclear Option" (When Public Correction Is Necessary) 08:20 Why Explaining the WHY Builds Trust Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #leadership #companyculture #confrontation #management #tryharder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I unpack the powerful lesson behind doing hard things—through the incredible story of Admiral James Stockdale. Shot down over North Vietnam and held as a prisoner of war for seven years, Stockdale survived by practicing what later became known as the Stockdale Paradox: disciplined thinking, neither blind optimism nor crippling pessimism. His survival was shaped by one seemingly small decision—taking a philosophy class years earlier. You never know which hard thing you choose today will shape who you become tomorrow. 💡 Key Takeaways: Hard things prepare you for the unknown future—before the crisis comes. The Stockdale Paradox: face brutal facts while maintaining belief you'll prevail. Stoicism gave Stockdale the mental armor to endure years of captivity and torture. We all have "easy buttons," but choosing difficulty builds resilience and strength. Daily practice: ask yourself, "What hard thing will I do today?" ⏱️ Chapters: 00:00 Why Doing Hard Things Matters 01:35 The Story of Admiral James Stockdale 03:15 From Fighter Pilot to Philosophy Student 05:00 Shot Down & Captured Over North Vietnam 06:30 Surviving Seven Years of Captivity 08:00 The Stockdale Paradox Explained 09:40 Why Small, Hard Choices Shape Your Future 11:00 Daily Practice: Choose Hard Things Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #stoicism #mentalstrength #stockdaleparadox #dohardthings #tryharder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I share my personal journey with resiliency—what it means to "be where your feet are," how to handle anxiety about the future, and why facing life's hardest moments one step at a time is the key to moving forward. I'll talk about my early entrepreneurial days, lessons learned from the military, and the powerful advice from my late best friend Talon that has carried me through some of life's hardest seasons. 💡 Key Takeaways: "Be where your feet are" — focus fully on the present moment, not on future unknowns. Only worry about the "closest alligator to the boat" — solve the problem right in front of you. Worry alone is useless; move from anxiety to action by making a plan. Entrepreneurship (and life) is a contact sport — expect challenges and prepare to respond. Resiliency is built through presence, planning, and executing one step at a time. ⏱️ Chapters: 00:00 Why Resiliency Matters for Entrepreneurs 01:20 My Journey Into Entrepreneurship & Self-Development 03:00 The Friendship That Shaped My Perspective 05:00 "Be Where Your Feet Are" — Talon's Powerful Advice 07:10 Learning to Face Anxiety & Worry With Logic 09:05 The Closest Alligator to the Boat: How to Focus 10:40 Planning Your Way Through Uncertainty 11:50 Final Thoughts on Presence & Resiliency Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #resiliency #mentalstrength #entrepreneurship #bewhereyourfeetare #tryharder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I break down how to run a sub-6 minute mile—even if you're not a "runner." This framework is built for the well-rounded athlete: strong in the gym, fast on the track, and still fitting training into a busy life. I've used this exact system to hit sub-6 consistently, and I've coached countless others to do the same, all without training for hours a day. 💡 Key Takeaways: You don't need marathon-level mileage—just smart, targeted conditioning. Use the three energy systems: Gain (short bursts), Pain (intense efforts), and Sustain (longer intervals). Interval training is the fastest way to improve mile time when you're limited on time. Consistency across intervals matters more than volume—stop when your performance drops. Combine this with bodyweight strength work (like my pull-up program) for a complete, efficient system. 📌 Example Protocols: Gain: 30s on, 90s off — start with 5 intervals, build up while maintaining consistency. Pain: 2m on, 4m off — very hard efforts, 5–10 intervals max. Sustain: 5m on, 5m off — 3–5 intervals at aerobic threshold or Zone 2. ⏱️ Chapters: 00:00 Who This Is For (Well-Rounded Athletes) 01:05 Why a Sub-6 Mile Matters 02:00 The Simplicity of Energy System Training 03:15 Gain Workouts (Explosiveness & Power) 04:30 Pain Workouts (The Hard Stuff No One Trains) 06:00 Sustain Workouts (Aerobic & Threshold) 07:25 Putting It All Together in a Week 08:20 Why Fitness Fuels Every Part of Life Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #sub6mile #intervaltraining #conditioning #wellroundedathlete #tryharder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I show you how to get off your damn phone—so you can take back control of your mind, sharpen your focus, and be more present. The average American spends 4.5 hours a day on their phone, mostly doom-scrolling. I've cut my screen time down to about 29 minutes a day, and the difference in clarity, presence, and enjoyment of life is huge. Here's the system I use and how you can do it too. 💡 Key Takeaways: Most phone time isn't productive—it's addictive by design, draining your energy and focus. I use an app called Opal (no affiliation) to block distracting apps with strict schedules. The key is the Allow List—only keeping essential apps (GPS, camera, Audible, Spotify, kids' sports apps, etc.). Set different rules for weekdays and weekends—block during family time and cut down work distractions. Even if you need Instagram or another app for business, set strict daily limits (15–30 minutes max). Track your average daily screen time to make sure your system is actually working. ⏱️ Chapters: 00:00 Why You Need to Get Off Your Phone 01:05 The Average 4.5 Hours Problem 02:15 The App I Use: Opal 03:45 Building an Effective Allow List 05:20 My Weekday and Weekend Schedules 07:10 Handling Instagram for Business 08:15 Why You Can't "Just Use Discipline" 09:20 Final Thoughts: Protect Your Mind, Be Present Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #digitaldetox #focus #productivity #mindset #tryharder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I break down how to build mental toughness—not by waiting for life to throw you hard times, but by deliberately creating them through training. The tool I've used for over a decade is called Meet Yourself Saturday—a weekly workout designed to confront the weakest version of yourself and strengthen the voice that pushes you forward. Mental toughness isn't about never wanting to quit—it's about changing the conversation in your head when you do. 💡 Key Takeaways: Mental toughness is built by controlling the conversation in your mind. Meet Yourself Saturday is a weekly hard workout designed to expose your inner quitter—and overcome it. The Murph workout (1 mile run → 100 pull-ups → 200 push-ups → 300 squats → 1 mile run with a 20 lb vest) is one of the best mental toughness builders. True grit comes from repetition—doing this every week for years, not days. Visual representations (stickers, bricks, markers) reinforce progress and keep you accountable. ⏱️ Chapters: 00:00 Why Mental Toughness Must Be Practiced 01:20 The Inner Conversation That Defines You 03:00 What Is Meet Yourself Saturday? 04:15 The Murph Workout Example 06:00 Recognizing and Reframing Weak Thoughts 07:20 How Long It Really Takes to Build Mental Toughness 08:30 Visual Bricks & Tracking Progress 09:30 Final Thoughts: Grit Takes Years, Not Days Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #mentaltoughness #grit #resilience #entrepreneurship #tryharder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I share my honest experience with building a personal brand—what's worked, what hasn't, and why ditching polished AI content for raw, authentic storytelling has made a massive difference. After building multiple businesses, I realized engagement and trust don't come from perfectly produced videos or AI-written captions—they come from showing up as yourself, listening to your audience, and playing the long game. 💡 Key Takeaways: Raw, authentic content outperforms polished AI "slop." Your story, struggles, and behind-the-scenes matter more than perfection. Ask your audience what they actually need help with—and create content around that. Engagement isn't about vanity metrics—it's about real conversations, replies, and relationships. Play the long game—trust and brand growth are built over time, not overnight. ⏱️ Chapters: 00:00 Intro & Why Personal Branding Matters 01:15 The Problem with Polished Content 03:00 Why I Ditched AI Captions 04:45 Creating Content Around Audience Struggles 06:30 Authenticity Over Vanity Metrics 07:45 Playing the Long Game Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #personalbrand #entrepreneurship #authenticcontent #newslettergrowth #tryharder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I break down the Strike Zero Program—a simple and brutally effective way to get better at pull-ups, push-ups, sit-ups, squats, or any bodyweight exercise. This is the exact program that took me from struggling to do a single pull-up to being able to rep out 20+ strict reps consistently. It's customizable, time-efficient, and built for busy entrepreneurs, parents, or anyone trying to stay fit while building a better life. 💡 Key Takeaways: The Strike Zero Program uses maximum effort sets until you "strike" through all reps down to zero. It tailors itself to your fitness level by bringing you to failure every set. Rest periods are short (about 60 seconds), making workouts efficient and effective. You can do it three times per week with a lower body move, upper body push, and upper body pull—or just pick one exercise when short on time. Momentum > perfection—one session, even short, builds consistency and results. 📌 Example Workout: Air Squats: 200 reps total Push-Ups: 100 reps total Pull-Ups: 50 reps total Do max reps → subtract from total → rest 60 sec → move to next exercise → repeat until you hit zero. ⏱️ Chapters: 00:00 Why Fitness Fuels Everything Else in Life 01:15 My Embarrassing Start with Pull-Ups 02:45 The Marine Who Showed Me the Way 04:10 The Origins of the Strike Zero Program 05:30 How the Program Works (Strike Down to Zero) 07:15 Weekly Programming & Variations 08:45 Quick Wins for Busy Entrepreneurs 09:40 Final Thoughts on Consistency & Momentum Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #bodyweighttraining #strikezeroprogram #pullups #entrepreneurfitness #tryharder