Advertise on podcast: better. with Jerred Moon

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, Jerred tackles the idea of "over-optimization" in both business and health. From KPI dashboards and profit margins to sleep scores and HRV data, many people claim optimization can go too far. Jerred argues the real problem isn't optimization—it's the stress and anxiety we attach to the information. The data isn't the enemy. Our reaction to the data is. Here's what you'll learn: 1️⃣ Why true optimization can't actually be taken "too far" 2️⃣ The difference between optimization and simply wasting time 3️⃣ Why entrepreneurs often avoid metrics and KPI dashboards 4️⃣ The connection between health tracking, business data, and stress 5️⃣ How anxiety—not information—creates most optimization problems 6️⃣ Why increasing your stress tolerance may be your biggest growth opportunity Takeaways: Optimization means creating the best possible outcome within your current constraints. You can't "over-optimize" a business or your health—you can only optimize poorly. Data is neutral; your emotional response to it is what creates stress. Avoiding metrics doesn't remove problems—it simply hides them. Business owners and athletes often struggle with the same issue: anxiety around performance data. Increasing your stress tolerance is one of the most valuable forms of self-development. 💡 Key Lesson: Most people blame optimization when what they're actually experiencing is discomfort. Whether it's a poor sleep score, declining profitability, or underperforming KPIs, the challenge isn't the information itself—it's learning how to face reality without letting it overwhelm you. Questions to Ask Yourself: Am I avoiding data because it's unhelpful—or because it makes me uncomfortable? What business metrics am I currently ignoring? How do I react when performance numbers don't go my way? What practices help me increase my stress tolerance? Connect with Jerred: 🌐 Website: https://better.biz 📸 Instagram: https://www.instagram.com/jerred.moon/ ▶️ YouTube: https://www.youtube.com/@JerredMoon #BusinessOptimization #EntrepreneurMindset #KPIs #Leadership #StressManagement #HealthOptimization #SelfDevelopment #BusinessGrowth #TryHarder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, Jerred shares a raw behind-the-scenes look at entrepreneurship, delegation, AI, and one of the biggest mistakes business owners make: continuing to do work they've already outgrown. Through a personal story about nearly getting crushed while changing his own oil, he explains why holding onto low-value tasks can be far more expensive than most entrepreneurs realize. Here's what you'll learn: 1️⃣ Why entrepreneurs struggle to let go of tasks they should delegate 2️⃣ The hidden cost of the DIY mindset in business 3️⃣ How to identify tasks that no longer deserve your time 4️⃣ Why delegation isn't about working less—it's about creating more value 5️⃣ How Jerred used AI to automate content publishing across multiple platforms 6️⃣ What your role should become as your business grows and scales Takeaways: Just because you can do something doesn't mean you should. Delegation creates capacity for higher-level strategic thinking. The biggest opportunities in business often come after handing off routine work. AI can eliminate repetitive tasks that consume valuable entrepreneurial bandwidth. As you grow, your job shifts from execution to creation and leadership. The future of entrepreneurship belongs to people who combine creativity with leverage. 💡 Key Lesson: Many entrepreneurs continue "changing the oil" in their businesses long after they should have delegated or automated those tasks. The real question isn't whether you can do the work—it's whether it's the highest-value use of your time. Questions to Ask Yourself: What tasks am I still doing that someone else could handle? What repetitive work could be automated? If I gained back 5–10 hours per week, where would I invest that time? What meaningful work am I avoiding because I'm stuck in execution mode? Connect with Jerred: 🌐 Website: https://better.biz 📸 Instagram: https://www.instagram.com/jerred.moon/ ▶️ YouTube: https://www.youtube.com/@JerredMoon #Entrepreneurship #BusinessSystems #Delegation #Leadership #AIforBusiness #Productivity #BusinessGrowth #TimeManagement #TryHarder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, Jerred pulls back the curtain and shares a raw behind-the-scenes update on his businesses, why podcast content is changing, how he's using AI across multiple companies, and the marketing principle that's driving growth right now. If you want an honest look at what's actually happening while scaling businesses in 2025, this episode is for you. Here's what you'll learn: 1️⃣ Why the podcast is shifting away from repurposed YouTube content 2️⃣ How Jerred is using AI to optimize multiple businesses in real-world ways 3️⃣ Why business operators have a unique advantage in the AI era 4️⃣ The "Find the Atom" marketing framework for attracting more customers 5️⃣ How simplifying your marketing message can dramatically improve results 6️⃣ Why getting hands-on with AI is more important than consuming endless content about it Takeaways: AI is not replacing business fundamentals—it's accelerating them. The best way to learn AI is by using it, not endlessly researching it. Most businesses overcomplicate their marketing message. Finding the smallest problem you solve is often the key to acquiring customers. Customers buy specific outcomes, not your entire transformation process. AI can dramatically improve website optimization, systems, and operations when applied strategically. Business owners should focus on practical implementation instead of chasing every new AI trend. 💡 The "Find the Atom" Framework: Identify the smallest problem your ideal customer wants solved. Build your marketing around that specific outcome. Save the broader transformation for your actual delivery process. Simple messaging often outperforms sophisticated messaging. Connect with Jerred: 🌐 Website: https://better.biz 📸 Instagram: https://www.instagram.com/jerred.moon/ ▶️ YouTube: https://www.youtube.com/@JerredMoon #AIforBusiness #BusinessSystems #MarketingStrategy #Entrepreneurship #ArtificialIntelligence #PersonalBrand #SEO #BusinessGrowth #TryHarder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, Jerred breaks down how to build an AI-powered life and business operating system using Obsidian and Claude. Instead of relying on random prompts or scattered files, you'll learn how to create a system that runs on files you own, works with any AI model, and can manage your goals, workouts, podcast notes, business systems, and more. Note: This episode was originally created as a YouTube video, so the full visual walkthrough is best experienced on YouTube. You can still listen here to understand the concept, but for the full demonstration, watch the video on Jerred's YouTube channel. Here's what you'll learn: 1️⃣ Why Obsidian + Claude creates a powerful AI knowledge base 2️⃣ How to build systems using files you own instead of being locked into one app 3️⃣ Why the index file is the core of your AI operating system 4️⃣ How to use AI to manage goals, workouts, podcast notes, and daily execution 5️⃣ Why markdown files make your system AI-agnostic and future-proof 6️⃣ How to start small with one simple monthly goals file Takeaways: Obsidian gives you a clean interface and file structure for managing your systems. Claude can read, reference, and build from your Obsidian vault when structured correctly. The index file acts like a "constitution" for your AI system, telling it how your frameworks work. Markdown files keep your notes portable, flexible, and compatible with multiple AI tools. You can use this setup for fitness, goal tracking, podcast notes, business operations, and more. The goal is not just better notes—it's building living systems that help run your life and business. Connect with Jerred: 🌐 Website: https://better.biz 📸 Instagram: https://www.instagram.com/jerred.moon/ ▶️ YouTube: https://www.youtube.com/@JerredMoon

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, Jerred breaks down how to use Claude as your executive admin assistant—not by prompting it randomly, but by actually "hiring" it with a job description, a skill file, and a repeatable workflow. He shares how Claude now handles a major portion of his admin workload, including email, calendar, Slack, project management, daily briefings, and task organization. Here's what you'll learn: 1️⃣ Why Claude can replace a large portion of executive admin work 2️⃣ The difference between prompting AI and hiring AI 3️⃣ The two files you need to build your AI executive assistant 4️⃣ How to use the H.I.R.E. framework to create AI employees 5️⃣ How Claude can manage email, calendar, Slack, Monday, and daily briefings 6️⃣ Why entrepreneurs should stop treating AI like Google and start treating it like a team member Takeaways: Claude can handle a large portion of daily admin work when set up correctly. The key is giving AI a real job description, not just random prompts. The H.I.R.E. framework stands for: Hand it a job description, Install it as a skill, Run it with a trigger, and Evolve it over time. AI works best when you customize it to your systems, tools, and communication style. Claude can draft emails, scan your calendar, review Slack, check project management tools, and generate a daily brief. The real shift is moving from prompting AI to employing AI. Connect with Jerred: 🌐 Website: https://better.biz 📸 Instagram: https://www.instagram.com/jerred.moon/ ▶️ YouTube: https://www.youtube.com/@JerredMoon

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, Jerred breaks down a question most high performers struggle with: when is it actually okay to quit? We're taught to never quit—but sometimes quitting is the smartest move you can make. He shares two clear frameworks to help you decide when to stick it out vs. when to walk away, plus a simple exercise to audit your time and focus on what actually moves you forward. Here's what you'll learn: 1️⃣ Why "never quit" is incomplete advice for growth 2️⃣ The difference between quitting because it's hard vs. quitting strategically 3️⃣ How to use goals as a filter for what to continue or eliminate 4️⃣ Why you should always commit to a fixed timeframe before quitting 5️⃣ The mistake most people make when they "pivot" too early 6️⃣ A simple quarterly audit to decide what to start and stop doing Takeaways: Quitting is okay when something no longer serves your goals. You must commit to a defined timeframe before deciding to quit. Most people quit too early because things get hard—not because it's the wrong path. Time is your most valuable asset—eliminate anything that doesn't move you forward. Consistency over a long enough timeframe is what creates real results. Regularly audit your time and priorities to stay aligned with your goals. Connect with Jerred: 🌐 Website: https://better.biz 📸 Instagram: https://www.instagram.com/jerred.moon/

In this episode, Jerred breaks down how to turn a simple book into a powerful client acquisition system. Instead of writing a book that just sits on a shelf, you'll learn how to build an "authority system" that attracts high-value clients and pays for its own marketing. Here's what you'll learn: 1️⃣ Why entrepreneurs should write books for clients (not royalties) 2️⃣ How to write a sharp book that solves one problem for one specific person 3️⃣ The pricing strategy that turns your book into an impulse buy 4️⃣ How to build a simple funnel with an upsell that pays for your ads 5️⃣ The self-liquidating offer model that lets you run traffic for free 6️⃣ How to convert readers into $2,000+ clients using a follow-up system Takeaways: Your book is not a revenue stream...it's a client acquisition tool. Solve one problem for one person instead of trying to write a broad, unfocused book. Price your book low to maximize reach and volume. Use an upsell to cover ad costs and create a self-liquidating funnel. Follow up with readers to ensure they consume your content and move toward your offer. A well-built book funnel can turn a $5 product into high-ticket clients. Connect with Jerred: 🌐 Website: https://better.biz 📸 Instagram: https://www.instagram.com/jerred.moon/

Episode Description In this episode, Jerred Moon breaks down the real path to solopreneur business growth by walking through his 18-year journey from starting a simple fitness blog to building multiple seven-figure companies. He shares the key lessons he learned year by year so you can shortcut the process, avoid common mistakes, and build a stronger business faster. Here's what you'll learn: 1️⃣ Why most solopreneurs never hit $1 million — and what separates the few who do 2️⃣ How Jerred's first five-figure launch completely changed his mindset as an entrepreneur 3️⃣ Why automation is one of the biggest growth levers for solopreneurs 4️⃣ The importance of recurring revenue, niche ownership, and credibility-building assets like books 5️⃣ How systems, operations, and leadership create time freedom and long-term scale Takeaways: Start before you feel ready and let consistency shape the path. Your first dollar online can completely change how you think about business. Automate before you hire if you want sustainable solopreneur business growth. Recurring revenue gives you stability and breathing room. Books, content, and systems can accelerate trust, growth, and scale. If you want to build faster than Jerred did, you need a long-term strategy — and you need to try harder. Connect with Jerred: 🌐 Website: https://better.biz 📰 Newsletter: https://better.biz/newsletter 📸 Instagram: https://www.instagram.com/jerred.moon/

In this episode, Jerred Moon breaks down the Better Operating System — a five-part framework to help you plan, track, and scale your business heading into 2026. Learn how to create clarity in your business, make better decisions, and build systems that actually last. Here's what you'll learn: 1️⃣ The 1330 Planning Process — how to assess, plan, and execute with precision 2️⃣ The Company Cockpit — which metrics actually matter week to week 3️⃣ The Try Harder Cadence — the 10-minute weekly meeting that keeps you on track 4️⃣ The OODA Loop — a proven decision-making framework from the U.S. Air Force 5️⃣ The Dash One — how to create your company's master manual for scale Takeaways: Don't step into 2026 without a plan. Track the few metrics that matter most. Build playbooks so problems never blindside you twice. Your business should run on systems, not guesswork. Whether you build it yourself or get help, you need these five systems to scale. To make 2026 your best year yet, you'll have to try a whole lot harder than you are right now. Connect with Jerred: 🌐 Website: https://better.biz 📰 Newsletter: https://better.biz/newsletter 📸 Instagram: https://www.instagram.com/jerred.moon/

The 3 Ways to Earn Your Team's Respect.

Content marketing isn't about the latest trends, hacks or even going viral. I know this because I have been doing simple content marketing for 15 years and have generated $30M+ in revenue. In this video, I'll share a presentation on content marketing strategy that has worked in scaling brands for 15 years.

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I tackle a question I get all the time: 1099 vs W2 — which should you hire? I break down the real differences, share a story about two moving companies that taught me the lesson, and explain why the choice impacts your company culture more than your bank account. Then, for the first time, I share my own Better Humanness Reporting — what I'm reading, how I'm training, and my biggest wins personally and professionally this past week. This is a new style of episode, going a bit longer and behind the scenes. I'd love your feedback. 💡 Key Takeaways: 1099 contractors may save money in the short term, but they rarely build long-term culture. W2 employees allow you to invest in leadership, development, and a real "crew." Culture is built by consistent teams, not random contractors pieced together. Leadership after the first million in business is about succeeding through people. Better Humanness Reporting: training, reading, and wins help leaders connect at a deeper level. ⏱️ Chapters: 00:00 Intro & New Style of Episode 01:10 1099 vs W2 — The Real Question 03:00 The Moving Company Story (Contractors vs Crews) 06:20 Why W2 Employees Build Better Culture 09:00 Leadership Beyond a Million — Succeeding Through People 11:30 Introducing Better Humanness Reporting 12:15 My Training This Week 13:50 What I'm Reading Right Now 15:10 Personal & Professional Wins 16:30 Asking for Your Feedback Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #leadership #businessgrowth #companyculture #entrepreneurship #tryharder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I break down the biggest mistake young leaders make — avoiding confrontation. If you're scared to correct team members when they mess up or say something off, you're accidentally building a weak company culture. As a former military officer and entrepreneur for over a decade, I've seen over and over that leadership (not tactics) is what scales companies. Today, I'll show you how to make effective spot corrections, set real standards, and become the leader your team actually respects. 💡 Key Takeaways: Leadership — not more marketing tactics — is what ultimately scales a business. Culture grows by action or inaction. Avoiding tough talks builds a weak culture. Spot corrections should happen immediately — but with the right tone and setting. Use the "nuclear option" (public correction) only for extreme cases; otherwise, correct privately. Always explain the why behind your corrections to earn respect and drive real change. ⏱️ Chapters: 00:00 The #1 Mistake Young Leaders Make 01:00 Why Leadership — Not Tactics — Scales Companies 02:45 How Avoiding Confrontation Destroys Culture 04:30 When and How to Make Spot Corrections 06:30 The "Nuclear Option" (When Public Correction Is Necessary) 08:20 Why Explaining the WHY Builds Trust Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #leadership #companyculture #confrontation #management #tryharder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I unpack the powerful lesson behind doing hard things—through the incredible story of Admiral James Stockdale. Shot down over North Vietnam and held as a prisoner of war for seven years, Stockdale survived by practicing what later became known as the Stockdale Paradox: disciplined thinking, neither blind optimism nor crippling pessimism. His survival was shaped by one seemingly small decision—taking a philosophy class years earlier. You never know which hard thing you choose today will shape who you become tomorrow. 💡 Key Takeaways: Hard things prepare you for the unknown future—before the crisis comes. The Stockdale Paradox: face brutal facts while maintaining belief you'll prevail. Stoicism gave Stockdale the mental armor to endure years of captivity and torture. We all have "easy buttons," but choosing difficulty builds resilience and strength. Daily practice: ask yourself, "What hard thing will I do today?" ⏱️ Chapters: 00:00 Why Doing Hard Things Matters 01:35 The Story of Admiral James Stockdale 03:15 From Fighter Pilot to Philosophy Student 05:00 Shot Down & Captured Over North Vietnam 06:30 Surviving Seven Years of Captivity 08:00 The Stockdale Paradox Explained 09:40 Why Small, Hard Choices Shape Your Future 11:00 Daily Practice: Choose Hard Things Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #stoicism #mentalstrength #stockdaleparadox #dohardthings #tryharder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I share my personal journey with resiliency—what it means to "be where your feet are," how to handle anxiety about the future, and why facing life's hardest moments one step at a time is the key to moving forward. I'll talk about my early entrepreneurial days, lessons learned from the military, and the powerful advice from my late best friend Talon that has carried me through some of life's hardest seasons. 💡 Key Takeaways: "Be where your feet are" — focus fully on the present moment, not on future unknowns. Only worry about the "closest alligator to the boat" — solve the problem right in front of you. Worry alone is useless; move from anxiety to action by making a plan. Entrepreneurship (and life) is a contact sport — expect challenges and prepare to respond. Resiliency is built through presence, planning, and executing one step at a time. ⏱️ Chapters: 00:00 Why Resiliency Matters for Entrepreneurs 01:20 My Journey Into Entrepreneurship & Self-Development 03:00 The Friendship That Shaped My Perspective 05:00 "Be Where Your Feet Are" — Talon's Powerful Advice 07:10 Learning to Face Anxiety & Worry With Logic 09:05 The Closest Alligator to the Boat: How to Focus 10:40 Planning Your Way Through Uncertainty 11:50 Final Thoughts on Presence & Resiliency Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #resiliency #mentalstrength #entrepreneurship #bewhereyourfeetare #tryharder