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The Art of Online Business

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Rating
★★★★★
4.9
from
767 reviews
This podcast has
995 episodes
Language
English
Date created
2015/01/04
Latest episode
2026/04/20
Average duration
19 min.
Release period
7 days

Description

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle. Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling! Hosted by Kwadwo – sounds like  [QUĀY.jo] – a  & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches. Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business. You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more. Hit "Subscribe" and let's gooooo!

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Meta Took Away Your Ad Placement Controls — Here's What to Do Now
2026/04/20
Meta just quietly removed your ability to choose which ad graphic shows up in which placement — and if you're still running ads the old way, the algorithm is already making decisions for you that could be killing your conversions.  Get the 48-Hour Ad Fix Audit  I break down exactly what changed in Meta's ad creative setup after the Andromeda update, why you still need to create both your 3x4 feed graphic and your 9x16 story graphic, and what happens to your ads if you only show up with one format. If your lead gen, launch, or low-ticket offer ads aren't performing the way they should, get an ad audit and let me put my nearly seven years of experience to work on your account. ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Prepare to do THIS with Facebook & Instagram Ads Before Life Happens
2026/04/13
 What if your ads could keep bringing in sales while you step away and actually live your life?  Get the 48-Hour Ad Fix Audit   I talk through how I’m helping clients use low-ticket offers and simple funnels so they don’t have to rely on draining launches all year.  I break down how this setup works and why it gives you more time without slowing down your revenue. If you’ve got an offer already selling and you’re not running ads to it yet, this is your sign.  ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Inside Michelle Knight’s $27 Funnel That Hit 2.5x ROAS on Facebook & Instagram Ads
2026/04/06
Ever wish you could peek inside a real $27 funnel while it’s working, wobbling, and getting rebuilt in real time? Michelle Knight is back, and we get into the actual numbers behind her storytelling funnel that was pulling a 2.5 ROAS before Meta changed the game.  ‍‍  Unlock 2,900+ storytelling content ideas for just $27 Visit The Art of Online Business website for Facebook Ads help  ‍‍ ‍‍   We talk through why her order bump converted at 50%, how her upsells performed, and what happened when she tested a new kind of ad that looked promising but quietly lowered buyer quality.  This conversation is part funnel breakdown, part mindset check, and part live troubleshooting session on what to keep, what to change, and how to think when your ads stop behaving. ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Michelle Knight's Links: Connect with Michelle on InstagramSubscribe to Michelle's YouTube
Why Smart Course Creators Treat Facebook & Instagram Ads Like a Lab
2026/03/30
What if the reason your ads aren’t working… is because you’re treating them like a gamble instead of a lab?  Get the 48-Hour Ad Fix Audit  I walk you through the mindset I see in course creators who actually win with Facebook and Instagram ads—and how they use every result as feedback, not failure.  I share why being willing to test, even when things flop, is exactly how you find the message that converts and grows your business. If you’ve been overthinking your ads or holding back, this will help you take action and keep going. ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Lead Costs Rising on Your Facebook & Instagram Ads? Do THIS Before Touching Targeting
2026/03/23
Lead costs on your Facebook and Instagram ads starting to creep up?   ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit   I share a real troubleshooting session I had with my wife after she hit a wall managing a client’s ads. Instead of changing targeting, we went back three months into the data, found the messaging that had consistently produced the lowest leads, and built new creative tests around it.  You’ll hear how looking for patterns in your winning ads—and improving the message before touching targeting—can help stabilize results and lower lead costs again. ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
When $300/Month on Facebook & Instagram Ads DOESN’T Make Sense
2026/03/16
Spending just $300 a month on ads feels safe, but it can actually hide bigger problems in your business.  Get the 48-Hour Ad Fix Audit  I explain when low ad spend makes sense, when it doesn’t, and the three places profit needs to exist before ads can truly work. I also talk about how to tell if your funnel, messaging, or offer is the real bottleneck—and what to tweak first to improve results without simply spending more.  If you want responsible growth instead of expensive guesswork, this will help you see whether your ads are ready to scale or not.  ‍‍ ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Your Ads Are Whispering Money Secrets… Are You Listening?
2026/03/09
Your ads are literally telling you how to make more money — most course creators just ignore the clues.  Get the 48-Hour Ad Fix Audit  ‍‍ ‍‍ I share how I use message testing to see what cold audiences actually respond to and why those clicks are basically votes for what to say everywhere else in your business. Once you spot the winning angle, you can plug it into your emails, sales page, and content instead of guessing what to say next.  If you’re already spending on ads, this is how you squeeze way more results out of the same data you already have. ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Why the Best‑Performing Facebook & Instagram Ads Aren’t the Most Polished
2026/03/02
Some of the ads that make the most money don’t look impressive at all — and I explain why that is actually a good thing.    ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit  I share how low-production, “ugly” ads can outperform polished ones because they blend into the feed, feel more relatable, and are faster to produce and test. You hear how one client agreed to try this approach for retargeting ads and ended up with creatives that deliver positive ROAS.  If perfectionism has been slowing you down, this episode shows why testing more simple ideas often beats waiting for the “perfect” ad. ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
The Questions I Ask Before We Ever Spend Another Dollar on Facebook & Instagram Ads
2026/02/23
Thinking about spending more on ads? Hold up — I share the exact questions I ask before anyone increases their Facebook and Instagram Ad budget.  Get the 48-Hour Ad Fix Audit  ‍‍ ‍‍ I walk through how to figure out whether your lead magnet, webinar, or funnel is actually profitable, including the key numbers that tell you if scaling makes sense or if you’re just pouring money into leaks.  I also talk about what to check inside a self-liquidating offer funnel, from order bump performance to upsell conversions, so you know where the real opportunities are. If you want to grow responsibly instead of guessing, this episode shows you how to make decisions based on clarity, not hope.  ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Meta Andromeda - A Simple, Effective Ad Setup for Online Course Creators
2026/02/16
 If you’ve heard about the Meta Andromeda update and felt confused—or worse, saw your ad performance drop—this episode is for you.   ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit  ‍‍ ‍‍ I walk you through a simple, Andromeda-friendly ad setup I used with a client and exactly how we rebuilt their ads step by step. We talk about how many ads to run in one ad set now, how to mix messaging with creative without overcomplicating things, and why this approach brought lead costs down fast.   If you want a clean, practical way to lower lead costs and get your Facebook and Instagram ads back on track, this episode gives you a clear blueprint to follow.  ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
How Jacques Hopkins Built a Profitable SLO Funnel with Facebook & Instagram Ads
2026/02/09
Ever wondered what a real profitable SLO funnel actually looks like behind the scenes? Jacques Hopkins is back on the show, and this time we’re getting very specific.   ‍‍ Get the 48-Hour Ad Fix Audit  ‍‍ ‍‍ We break down his $27 Five-Day Piano Challenge, the order bump that’s quietly doing a lot of the heavy lifting, and how he approaches upsells and course upgrades without turning it into a sales circus.  Jacques also shares what finally worked after years of ads falling flat and how he’s testing and scaling this funnel with confidence. ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
This ONE Tweak Increased my Friend’s Course Sales with Facebook & Instagram Ads
2026/02/02
A friend of mine is running Facebook and Instagram ads to his course and asks why sales feel harder than they should. When I look at his sales page, I notice something simple but costly: too many pricing options.    ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit  ‍‍ ‍‍ I explain how decision fatigue quietly hurts conversions and why guiding people to one clear choice often leads to more sales.  I show you how a small sales-page tweak can improve results from your ads without touching targeting, budgets, or creative. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Will changing Facebook and Instagram ad copy erase my social proof?
2026/01/26
Ever wonder if you can tweak the copy on a Facebook or Instagram ad without killing all the likes and comments?    ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit  ‍‍ ‍‍ A client asked me this exact question, so I explain what really happens when you change ad copy and why social proof usually resets. I share how to use organic Instagram posts as a workaround and the risks that come with disconnecting and relaunching ads.  I also discuss why new ads inside an existing ad set sometimes get little to no spend and what to do when that happens. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Are Your Facebook & Instagram ads In Learning Limited? Do This First!
2026/01/19
Seeing “Learning Limited” on your Facebook or Instagram ads can feel scary, but it’s usually not the problem people think it is.    ‍‍ ‍‍ Listen/Watch this episode: Troubleshooting Facebook and Instagram Ads Increase in Cost Per LeadGet the 48-Hour Ad Fix Audit  ‍‍ ‍‍ I explain how I actually evaluate learning-limited ad sets, which numbers I watch, and when it makes sense to leave them running.  I also share when increasing budget can help, when duplicating an ad set is the smarter move, and when it’s time to shut it off. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Tarzan Kay’s Shockingly Simple List-Building Strategy (And Why Meta Ads Made It Work)
2026/01/12
Tarzan is a copywriter and newsletter creator known for her story-driven emails and consent-based approach to selling. She spent years dismantling a seven-figure “girlboss” business to build something more sustainable that puts people and great writing first.   ‍‍ ‍‍ Get the 48-Hour Ad Fix AuditSubscribe to Tarzan's The Free Weekly Newsletter  ‍‍ ‍‍ Tarzan and I talk about a list-building strategy that breaks a lot of the usual rules and why Meta ads are what make it work.  We also talk about using ads as a way to grow without being glued to social media, how that choice supports long-term consistency, and why building an email list this way attracts better-fit subscribers from the start. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel ‍‍ ‍‍ ‍‍ Tarzan Kay’s Links: Connect with Tarzan on InstagramSubscribe to Tarzan's The Free Weekly Newsletter

Podcast reviews

Read The Art of Online Business podcast reviews


4.9 out of 5
767 reviews
★★★★★
Zhara97 2026/02/27
What a refreshing podcast
Online Business is a special niche and I love how current and applicable the convos are!
★★★★★
Meg Yelaney 2025/11/02
Ads Simplified!
Kwadwo has such a beautiful way of simplifying ads, which has always been such a complex and overwhelming topic to me in the past! I have learned so m...
★★★★★
J rich Allen 2025/07/15
must listen
The Art of Online Business is always jampacked with actionable information. I must listen if you have an online business. Jermaine Allen, Magic Mane...
★★★★★
apj86 2025/05/02
Facebook ads, what?!
I loved the episode on Facebook ads! I would love more content like that!!!
★★★★★
Tori Boats of ToriBoats.com 2025/04/06
Approachable Online Business Tips
I appreciate how friendly and connected 🤗 to his interview guest Kwadwo is. I love that his podcast is an ‘artful’ 🎨 mix of practical and strategy. ...
★★★★★
Earcandy23 2025/03/18
More sales funnel interviews please!
The interview with Elise was super helpful and I’d love more episodes that illustrate a low ticket funnel in a similarly detailed way. Thank you for a...
★★★★★
NSPhotobook 2025/02/14
Great Stuff!
I really appreciate all the great content and the tangible advice. The host is great at connecting with the audience in a valuable way. Keep them comi...
★★★★★
Crystal Oakes 2024/12/23
Crystal Oakes
I’ve listened to several episodes so far and loved each one! However, my favorite is the episode with Laura Jawad - Why you shouldn’t sleep on SEO. As...
★★★★★
FFerenczi 2024/09/24
Best of the best!
The name says it all—online business is an ART and Kwadwo is a master at his craft. I have learned so much from these episodes and love to listen!
★★★★★
Mindi H. 2024/09/02
He asks the questions you’re thinking!
I just tuned into Top email marketing mistakes with Allison Hardy. It was a perfectly bite sized episode packed with essential and actionable info! Kw...
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