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The Art of Online Business

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Rating
★★★★★
4.8
from
766 reviews
This podcast has
1021 episodes
Language
English
Date created
2015/01/04
Latest episode
2026/10/19
Average duration
23 min.
Release period
7 days

Description

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle. Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling! Hosted by Kwadwo – sounds like  [QUĀY.jo] – a  & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches. Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business. You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more. Hit "Subscribe" and let's gooooo!

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Your Best Skill Doesn't Have to Be Your Passion
2026/10/19
If the work you're best at isn't the work you're most passionate about, you can still build something you're happy to run. Book Your Free Ad Strategy Session I talk about why your best skill doesn't have to be your favorite thing to do, and I use a client whose Facebook and Instagram ads bring in leads for under a dollar to show what happens when you build on what you're already good at. Listen now and see why being great at work you don't love can still make you happy. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links: Book Your Free Ad Strategy SessionGet Done For You Facebook AdsGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
How Stacey Brass-Russell Sells a $9,000 Program on Just $25 a Day in Facebook Ads
2026/10/12
You sell one high-ticket offer, not a bunch of low-ticket ones, so you've told yourself Facebook ads aren't for you, because everyone says they only pay off if you spend thousands a month. I talk with Stacey Brass-Russell about how she sells a $9,000 program on $25 a day in Facebook ads, filling a free event with about 200 of the right people. Click here for a free strategy session Get your Genius Edge DiagnosticFollow Stacey on Instagram We get into how one of her launches actually works, why she's never run Facebook ads to a free download, and how a $9,000 offer stays profitable on a small ad budget. Listen now and see what her small-budget launches can teach you about running Facebook ads to a high-ticket offer without spending thousands a month. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Book Your Free Ad Strategy SessionGet Done For You Facebook AdsGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Stacey's Links: Check out on Stacey's WebsiteConnect with Stacey on LinkedInFollow Stacey on Facebook
The Math That Tells You When To Hire A Facebook Ads Manager
2026/10/05
If you’ve been thinking about handing off your Facebook and Instagram ads for months and you keep deciding you can’t tell whether it would be worth it, you’re probably missing one number. Book Your Free Ad Strategy Session Get Done-For-You Ad Management I walk through the two numbers that tell you whether hiring an ads manager actually pays off, and I run them on screen so you can watch the decision make itself. I also show why every month you wait is a month that math doesn’t get to work for you. Listen now and find the one number that ends the should-I-hire-someone loop. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Book Your Free Ad Strategy SessionGet Done For You Facebook AdsGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Why Smart Course Creators Won't Pay for What They Know Works
2026/09/28
You know hiring an expert could help your business grow, but when you see the price, you start wondering if you should just do it yourself.  Book Your Free Ad Strategy Session  I talk about why course creators with successful businesses still hesitate to spend money on things like sales page copy and ad management, even when those investments could improve their results.  I also break down what it can cost you when you keep spending your own time and energy trying to figure everything out. Listen now to see when investing in expert help could be the better move for your business.  ‍‍Watch this episode on YouTube!  Other Resources Mentioned:  Read the Copyhackers SweatBlock Case StudyCheck out the  Unbounce Conversion Benchmark ReportExplore the  AAA Car Maintenance Study Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Book Your Free Ad Strategy SessionGet Done For You Facebook AdsGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Small Facebook Ads Budget, Real Results. How Melissa Webb Filled a Webinar for Under $200
2026/09/21
If you’ve been waiting until you have a bigger budget to run Facebook and Instagram ads, I think Melissa Webb’s story will give you the confidence to start.   Join Melissa's free training: Homeschool Writing That Makes Sense Get Done-For-You Ad ManagementGet your Spot in The Ad Room Melissa shares how she filled a webinar, grew her email list, and made a profit while spending less than $200 on ads. We also talk about why you don’t need a huge budget to get results if your offer already works.  Listen now to see how you can start small and grow with confidence.  ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Book Your Free Ad Strategy SessionGet Done For You Facebook AdsGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Melissa's Links: Connect with Melissa on InstagramCheck out on Melissa's WebsiteFollow Melissa on Facebook
You Already Have a Funnel You Just Don't Trust It Enough to Run Facebook Ads
2026/09/14
If your offer is already making sales but you keep thinking you need a better funnel before you can run ads, you may be more ready than you think.  Get your spot in The Ad Room I explain why a simple funnel that already makes money can be enough to start using Facebook and Instagram ads.  You do not need a complicated setup if what you have is already working. Listen now to see if your current funnel is ready for ads. ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Book Your Free Ad Strategy SessionGet Done For You Facebook AdsGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Bad? Trading Time for Eyes Not Hours for Hours
2026/09/07
If creating content is bringing in sales but taking up too much of your time, there may be another way to grow. Get your spot in The Ad Room I talk about how Facebook and Instagram ads can bring new people into a funnel that already works, so you don’t have to depend only on posting more content. Ads can help you reach more people without spending more hours creating content. Listen now to see how ads can help you grow what’s already working. ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Book Your Free Ad Strategy SessionGet Done For You Facebook AdsGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
How Shannon Matson Runs a 7-Figure Launch Facebook Ad Strategy Without Touching Ads Manager
2026/08/31
If you’re spending money on Facebook and Instagram ads but aren’t sure they’re helping your launches, Shannon Matson has a simple approach worth hearing.  Get Instant Access to Shannon's Private Podcast to see how 6- and 7-figure businesses keep demand high in today's attention economy.Get a free ad strategy session. Shannon shares how she grew from $16,000 organic launches to seven-figure launches without running the ads herself. We talk about how she uses ads to bring in new people, warm them up, and lead them toward her offer.  Listen now to see how Shannon’s launch strategy could work for your business.  ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Book Your Free Ad Strategy SessionGet Done For You Facebook AdsGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Shannon's Links: Connect with Shannon on InstagramCheck out on Shannon's Website
The Facebook Ad Spend Ceiling Nobody Warns You About
2026/08/24
Feeling stuck because your Facebook and Instagram ads stop working every time you increase your budget?   Get your spot in The Ad Room I explain why the real problem often isn't your ads at all, but what happens after someone clicks, and I share simple ways to find the bottleneck that's holding your growth back.  I also walk through a real example of how a few small changes helped break through an ad spending ceiling. Listen now and see what might be limiting your ads before you spend another dollar.  ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Book Your Free Ad Strategy SessionGet Done For You Facebook AdsGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Your Webinar Is Teaching People Out of Buying From You.
2026/08/17
If people love your webinar but almost no one buys, you may be giving away too much.  Book Your Free Ad Strategy Session Get Done-For-You Ad Management I explain why teaching too much can make people think they don't need your program, even when they do. I also share a simple way to help people understand their problem and see why they need your help instead of trying to do it alone.  Listen now and learn how to turn more webinar viewers into customers. ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Book Your Free Ad Strategy SessionGet Done For You Facebook AdsGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
How to Build an Email List with Facebook Ads on a Mini-Budget (Quiz Funnel Strategy) with Holly Haynes
2026/08/10
If you think you need a big ad budget to make Facebook and Instagram ads work, Holly Haynes’ quiz funnel will make you think again. Take Holly's Quiz to see the process we discussGet your Spot in The Ad Room I talk with Holly about how she uses a small ad budget to grow her email list, send people to the right podcast episodes, and help them get to know her before she sells. We also talk about tracking, how her quiz shows where people are in business, and why ads don’t have to be the main way you grow. Listen now and see how a simple quiz funnel could work in your business. ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Book Your Free Ad Strategy SessionGet Done For You Facebook AdsGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Holly's Links: Connect with Holly on InstagramCheck out on Holly's Website
The Reason Your Webinar Isn't Converting Has Nothing to Do With Your Ad Targeting.
2026/08/03
If you've been changing your Facebook and Instagram ad targeting but your webinar still isn't making sales, you may be fixing the wrong problem.  Book Your Free Ad Strategy Session Get Done-For-You Ad ManagementListen/Watch this episode: Your Ads Aren't the Problem. Your Webinar Is.  I explain how to tell if the issue is your targeting or your webinar, and what to look at before making more changes to your ads. I also share why clear messaging is often more important than perfect targeting.  Listen now and find out what's really stopping your webinar from converting.  ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Book Your Free Ad Strategy SessionGet Done For You Facebook AdsGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Your Ads Aren't the Problem. Your Webinar Is.
2026/07/27
Getting cheap webinar leads but not enough sales? You're probably fixing the wrong thing.  Book Your Free Ad Strategy Session Get Done-For-You Ad Management I walk you through the numbers and funnel steps I check before touching another ad, including your webinar show-up rate, follow-up emails, and presentation. I also share why teaching more isn't always the answer if you want people to buy.  Listen now and learn where your webinar is really losing sales. ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Book Your Free Ad Strategy SessionGet Done For You Facebook AdsGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
5x ROAS Running Facebook Ads to Webinars? Here's Exactly How With Valerie Del Grosso
2026/07/20
If you're getting clicks but not the sales you expected, your offer might not be the issue. I talk with Valerie Del Grosso about how she kept going after six painful ad attempts, what finally changed, and how her live webinar funnel started pulling in $2–$4 leads and a 5x return.  Book Your Free Ad Strategy Session  Free Live Masterclass: 2026 Legal Changes Affecting Coaches Now  We talk through why coaches need to protect their paycheck with stronger sales language, smarter terms, and offers that don’t leave their business exposed.  Listen now and see what Valerie’s funnel can teach you about ads, messaging, and protecting what you sell.  ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Book Your Free Ad Strategy SessionGet Done For You Facebook AdsGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Valerie's Links: Connect with Valerie on InstagramCheck out on Valerie's Website
Your Offer Has to Earn Ads Before You Run Them
2026/07/13
If your Facebook and Instagram ads are getting clicks but no sales, your offer may not be ready for ads yet.  Book Your Free Ad Strategy Session Get Done-For-You Ad Management I explain why a strong offer should prove it can sell before you spend money driving traffic to it, and I share three simple questions to help you know if you're ready. I also show you why fixing your offer and messaging first makes every dollar you spend on ads work harder.  Listen now and find out if your offer has earned the right to run ads.  ‍‍Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Book Your Free Ad Strategy SessionGet Done For You Facebook AdsGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Podcast reviews

Read The Art of Online Business podcast reviews


4.8 out of 5
766 reviews
★☆☆☆☆
Castlequeengh 2026/09/05
Shannon Matson is a fraud
like kwadjo but the recent guest shannon matson is awful. I bought one of her courses and the level of BS, shes fake and phoney! Someone stop her from...
★★★★★
Zhara97 2026/02/27
What a refreshing podcast
Online Business is a special niche and I love how current and applicable the convos are!
★★★★★
Meg Yelaney 2025/11/02
Ads Simplified!
Kwadwo has such a beautiful way of simplifying ads, which has always been such a complex and overwhelming topic to me in the past! I have learned so m...
★★★★★
J rich Allen 2025/07/15
must listen
The Art of Online Business is always jampacked with actionable information. I must listen if you have an online business. Jermaine Allen, Magic Mane...
★★★★★
apj86 2025/05/02
Facebook ads, what?!
I loved the episode on Facebook ads! I would love more content like that!!!
★★★★★
Tori Boats of ToriBoats.com 2025/04/06
Approachable Online Business Tips
I appreciate how friendly and connected 🤗 to his interview guest Kwadwo is. I love that his podcast is an ‘artful’ 🎨 mix of practical and strategy. ...
★★★★★
Earcandy23 2025/03/18
More sales funnel interviews please!
The interview with Elise was super helpful and I’d love more episodes that illustrate a low ticket funnel in a similarly detailed way. Thank you for a...
★★★★★
NSPhotobook 2025/02/14
Great Stuff!
I really appreciate all the great content and the tangible advice. The host is great at connecting with the audience in a valuable way. Keep them comi...
★★★★★
Crystal Oakes 2024/12/23
Crystal Oakes
I’ve listened to several episodes so far and loved each one! However, my favorite is the episode with Laura Jawad - Why you shouldn’t sleep on SEO. As...
★★★★★
FFerenczi 2024/09/24
Best of the best!
The name says it all—online business is an ART and Kwadwo is a master at his craft. I have learned so much from these episodes and love to listen!
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