
Advertise on podcast: The Prosperity Podcast
Rating
4.7from
This podcast has
1177 episodes
Language
EnglishPublisher
Kim D. H. Butler and Spencer ShawExplicit
No
Date created
2015/04/10
Latest episode
2026/10/20
Average duration
14 min.
Release period
7 days
Description
The Prosperity Podcast is where money meets freedom — without Wall Street's limitations or typical financial advice. Hosted by Kim Butler, founder of Prosperity Thinkers, and Spencer Shaw, this podcast delivers straightforward financial strategies to help you build certainty, cash flow, and long-term prosperity.
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Check latest episodes from The Prosperity Podcast podcast
When Does Frugality Start Costing You Money?
2026/10/20
This episode of The Prosperity Podcast asks a question most savers avoid: when does being careful with money start to cost more than it saves? Spencer Shaw and Kim Butler open with two concrete stories, a family driveway poured too small to turn around in and a concrete project built on too little gravel, to show how a choice made to avoid an upfront expense can quietly raise the final price.
From there, Kim brings the lesson into personal finance. She explains why so many people cash out retirement plans after a job change and accept a 10 percent penalty plus taxes, how automatic 401(k) enrollment leaves young workers with no liquidity, and why an emergency opportunity fund, held in the bank or as whole life insurance cash value, protects every other dollar that stays invested.
The second half of the conversation is practical. Kim shares what her family happily pays more for, her dad's rule to spend on what you sit on, sleep on, and walk on, and why lean years and green years are worth discussing with your kids. She closes with a clear warning about cheap clothing in business settings, and Spencer ties it together with a Reddit thread about once-affordable things that never mentioned reserves or a financial foundation.
Links & Resources Mentioned Prosperity Thinkers website: Empower Your Finances With Our Prosperity Podcast
Contact Kim directly: [email protected]
Keywords frugality, financial freedom, Prosperity Thinkers, emergency fund, emergency opportunity fund, cash flow, whole life insurance, cash value, 401(k) early withdrawal penalty, retirement plan liquidity, wealth preservation, financial education, mindset, lean years and green years, cheap vs inexpensive, spending priorities, financial confidence, family budgeting, Prosperity Economics
Episode Highlights [00:00:00 - 00:01:00] Spencer asks when frugality starts costing money, and Kim describes a family driveway too small to turn around in.
[00:01:00 - 00:02:00] Kim explains why she is grateful for the large driveway she poured during a tight stretch, and why every choice carries unintended consequences.
[00:02:00 - 00:03:00] Spencer shares a friend's concrete project that cost more because of skipped gravel, and Kim points to people who cash out retirement plans.
[00:03:00 - 00:04:00] Kim explains how automatic 401(k) enrollment leaves young workers with no emergency money and no liquidity.
[00:04:00 - 00:05:00] Kim describes the double cost of retirement-only saving, the highest tax brackets plus a penalty, and why retirement advice overlooks cash.
[00:05:00 - 00:06:00] Kim explains emergency opportunity funds, whether held in the bank or as whole life insurance cash value, and Spencer asks what she happily overpays for.
[00:06:00 - 00:07:00] Kim shares her husband's approach to quality tools and her dad's rule to spend on what you sit on, sleep on, and walk on.
[00:07:00 - 00:08:00] Kim recalls growing up frugal with teacher parents in the 1970s and 1980s, and Spencer asks which expenses look wasteful but increase prosperity.
[00:08:00 - 00:09:00] Kim introduces lean years and green years and why to talk with your kids about them, using a busy sports family as an example.
[00:09:00 - 00:10:00] Kim breaks down how much money goes to sports drinks and why packing food and drinks from home helps.
[00:10:00 - 00:11:00] Kim suggests water with powdered electrolytes alongside quality food, and begins explaining why cheap clothing creates scarcity.
[00:11:00 - 00:12:00] Kim explains how frayed hems and mismatched stripes lead clients and prospects to judge you before you speak.
[00:12:00 - 00:13:00] Kim says you don't need a $2,000 suit but shouldn't spend $50 either, and Spencer shares a Reddit thread on once-cheap things that now cost more.
[00:13:00 - 00:13:40] Spencer ties together lean years, green years, and reserves, and invites listeners to email with their frugality questions.
The Strongest Arguments Against Whole Life
2026/10/13
This episode of The Prosperity Podcast takes a different format: instead of making the case for whole life insurance, Spencer Shaw puts Kim Butler on the spot with the strongest arguments against it. Why pay more in premium when term insurance is cheaper? Why pay interest to borrow against your own cash value? And who should Kim actually tell to wait, or skip whole life altogether?
Kim answers each question directly, unpacking why the word "premium" causes so much confusion, why a policy loan uses the insurance company's money rather than the policyholder's own, and why cash flow, not lump sums, is what makes whole life insurance work. She's equally clear about who whole life isn't built for: people without consistent extra cash flow, people carrying heavy debt, and anyone hoping it will single-handedly solve retirement income on its own.
The conversation closes with a practical bridge for people who are "almost there," a way to combine convertible term insurance with a smaller whole life policy so families get both immediate protection and long-term cash value, without waiting until they can afford one or the other in full.
Links & Resources Mentioned Prosperity Thinkers website: https://prosperitythinkers.com/podcasts/
Prosperity Thinkers Shop (Perpetual Wealth book, audio, 52 Tips guide, card game): https://prosperitythinkers.com/shop
Contact Kim directly: [email protected]
Keywords financial freedom, Prosperity Thinkers, whole life insurance, term life insurance, cash value, financial education, premium vs contribution, convertible term insurance, policy loans, wealth preservation, mindset, cash flow, life insurance myths, recommendation, tax-free income, financial confidence, insurance basics, buy term invest the difference, death benefit, financial literacy
Episode Highlights [00:00:00 - 00:01:00] Spencer introduces the contrarian episode and asks why anyone would pay more for whole life when term insurance is cheaper.
[00:01:00 - 00:02:00] Kim uses a car analogy, Mercedes versus a bicycle, to explain why paying more can be worth it for those with extra cash flow.
[00:02:00 - 00:03:00] Kim explains why the word "premium" causes confusion, and why in whole life insurance it means contribution rather than cost.
[00:03:00 - 00:04:00] Kim clarifies that a policy loan is the insurance company's money, not the policyholder's own cash value.
[00:04:00 - 00:05:00] Kim explains that the policyholder's own cash value continues to grow and earn dividends, unaffected by an outstanding loan.
[00:05:00 - 00:06:00] Kim outlines who whole life is a poor fit for: anyone without consistent extra cash flow or a lump sum instead of ongoing contributions.
[00:06:00 - 00:07:00] Kim adds that whole life won't solve heavy debt or work as someone's only asset for retirement income.
[00:07:00 - 00:08:00] Kim introduces convertible term insurance as a baby step for people who are "almost there," and explains mixing term with a smaller whole life policy.
[00:08:00 - 00:09:00] Kim walks through a real example: a couple in their late 40s splitting $1,000 a month between a $250,000 whole life policy and convertible term insurance.
[00:09:00 - 00:09:30] Spencer recaps the "top-down, bottom-up" approach and closes with the standard call to action.
Will Your Kids Inherit Your Wealth or Your Money Anxiety?
2026/10/06
What gets passed down to the next generation is about more than a number on a balance sheet. In this episode of The Prosperity Podcast, Kim Butler and Spencer Shaw explore the difference between leaving kids real wealth and quietly leaving them money anxiety instead, and why intention matters as much as the size of the inheritance itself.
Kim explains why so many families leave behind more of a burden than a gift, whether that's a stuffed attic nobody wants to sort through or a windfall that gets spent within months because no one was prepared to manage it. She shares a sobering example of a million-dollar death claim that three siblings burned through almost entirely, and explains how tools like life insurance payout structures, trusts, and income annuities can protect an inheritance from disappearing that fast.
The conversation closes with two ideas that tie the whole topic together: bringing the next generation into financial conversations early, and a story about mending fences, literally, that reframes how families should think about the pace of transferring wealth.
Links & Resources Mentioned Prosperity Thinkers website: https://prosperitythinkers.com/podcasts/
Prosperity Thinkers Shop (Perpetual Wealth book, audio, 52 Tips guide, card game): https://prosperitythinkers.com/shop
Contact Kim directly: [email protected]
Keywords financial freedom, Prosperity Thinkers, wealth transfer, generational wealth, financial education, cash flow, whole life insurance, annuities, SPIA, income annuity, trusts, inheritance planning, money anxiety, family communication, mindset, wealth preservation, recommendation, estate planning, financial confidence, guaranteed income
Episode Highlights [00:00:00 - 00:01:00] Spencer introduces the episode: will kids inherit wealth or money anxiety, and why intention matters.
[00:01:00 - 00:02:00] Kim explains that wealth means what you leave in your kids, not just what you leave them, and warns against leaving behind clutter and paperwork messes.
[00:02:00 - 00:03:00] Kim shares the statistics on how quickly inherited money gets spent, using a million-dollar death claim that three siblings nearly burned through.
[00:03:00 - 00:04:00] Kim explains how life insurance payout structures and trusts can control how and when an inheritance is released.
[00:04:00 - 00:05:00] Kim stresses that communication matters most, and recommends involving the next generation in conversations with financial, legal, and tax advisors.
[00:05:00 - 00:06:00] Spencer shares a story from his son's junk removal business about inherited belongings that become a burden instead of a gift.
[00:06:00 - 00:07:00] Kim explains why converting an asset into cash flow without touching the principal is the hardest problem in personal finance.
[00:07:00 - 00:08:00] Kim introduces income annuities, or SPIAs, as a tool for turning a lump sum into steady, predictable payouts.
[00:08:00 - 00:09:00] Kim explains how guaranteed lifetime income annuities can supplement Social Security and remove daily market anxiety.
[00:09:00 - 00:10:00] Spencer shares the fence story from Kim's family farm and the lesson that not everything has to be finished today.
[00:10:00 - 00:11:00] Kim and Spencer connect the fence story to wealth transfer: give heirs space and time instead of handing over everything at once.
When Your Spouse Thinks Your Money Strategy Is Crazy
2026/09/29
Money is one of the most common sources of friction in a marriage, and it's rarely about the numbers themselves. In this episode of The Prosperity Podcast, Kim Butler and Spencer Shaw dig into what happens when spouses aren't on the same page financially, whether that's a spender paired with a saver, or one partner who wants to invest aggressively while the other prefers to play it safe.
Kim lays out a simple sequence for getting aligned: fund a shared household account for bills first, then agree on an emergency fund sized to whichever spouse wants the higher number, and only after those two are handled does it make sense to let each partner manage some money separately. She also tackles the harder half of the problem, the gap in financial education between partners, and offers a practical way to close it without turning money conversations into a fight.
The conversation closes with one of Kim's favorite tools for keeping a household aligned long term: the family meeting, something she grew up with, still practices as an adult, and recommends to every family she works with.
Links & Resources Mentioned Prosperity Thinkers website: https://prosperitythinkers.com/podcasts/
Prosperity Thinkers Shop (Perpetual Wealth book, audio, 52 Tips guide, card game): https://prosperitythinkers.com/shop
Contact Kim directly: [email protected]
Keywords financial freedom, Prosperity Thinkers, cash flow, wealth preservation, whole life insurance, financial education, mindset, household budgeting, emergency fund, family meeting, investing as a couple, marriage and money, spender vs saver, financial confidence, opportunity fund, money mindset, traditional financial planning, recommendation, couples finance, financial communication
Episode Highlights [00:00:00 - 00:01:00] Spencer introduces the episode: what happens when spouses aren't on the same page about money.
[00:01:00 - 00:02:00] Kim recommends a shared household account, funded monthly, to cover bills without emotion.
[00:02:00 - 00:03:00] Kim explains the emergency fund rule: always fund to the higher of the two spouses' numbers.
[00:03:00 - 00:04:00] Kim introduces opportunity money, a shared dollar figure both spouses agree to keep ready.
[00:04:00 - 00:05:00] Spencer asks how to bring a less experienced spouse up to speed without fighting.
[00:05:00 - 00:06:00] Kim reframes investing disagreements as a gap in education and experience, not risk tolerance.
[00:06:00 - 00:07:00] Kim explains why personal finance is a "second job" every spouse needs at least a surface understanding of.
[00:07:00 - 00:08:00] Kim outlines the educated spouse's obligation to teach the other at an elementary, accessible level.
[00:08:00 - 00:09:00] Kim advises the more aggressive investor to keep some money safe and boring so the other spouse can sleep at night.
[00:09:00 - 00:10:00] Kim recommends starting family meetings early, ideally weekly for kids and monthly for spouses.
[00:10:00 - 00:11:00] Kim shares her own family's Saturday morning family-meeting tradition and the advice to listen more than you talk.
[00:11:00 - 00:12:00] Spencer and Kim close with a lighter note on family traditions and the standard call to action.
Debt-Free, but Out of Cash
2026/09/22
Being debt-free feels like winning, but plenty of financially disciplined people still end up broke. In this episode of The Prosperity Podcast, Kim Butler and Spencer Shaw unpack why so many savers who have done everything right, paid off the mortgage, maxed out the 401(k), avoided debt, can still find themselves without real cash flow when they need it most.
Kim traces the problem back to a shift in financial thinking that started when 401(k)s arrived in the 1970s: deferring taxes became the goal, and cash flow got pushed down the road right along with it. She explains why traditional vehicles like IRAs and 401(k)s, along with plenty of real estate, do not actually create cash flow, and shares a cautionary story about a financially comfortable neighbor who ran out of money.
The conversation then turns practical. Kim and Spencer map out where cash flow thinking should start (as early as childhood), the two parallel paths every person walks (protection and wealth building), and the "strike number" concept, the bare minimum someone needs to live, that clarifies nearly every financial decision that follows.
Links & Resources Mentioned Prosperity Thinkers website: https://prosperitythinkers.com/podcasts/
Busting the Real Estate Investing Lies (Kim Butler's book, source of the "strike number" concept): https://prosperitythinkers.com/shop
Prosperity Thinkers Shop (Perpetual Wealth book, audio, 52 Tips guide, card game): https://prosperitythinkers.com/shop
Contact Kim directly: [email protected]
Keywords financial freedom, cash flow, Prosperity Thinkers, wealth preservation, whole life insurance, financial education, strike number, protection planning, wealth building, term life insurance, disability insurance, compound interest, mindset, traditional retirement planning, 401(k) cash flow, inflation and expenses, early career finance, confidence, recommendation, debt-free but broke
Episode Highlights [00:00:00 - 00:01:00] Spencer introduces the episode: being debt-free but out of cash, and why people chase the wrong financial targets.
[00:01:00 - 00:02:00] Kim explains that assets should exist to create cash flow, tracing the shift toward deferral back to when 401(k)s arrived in the 1970s.
[00:02:00 - 00:03:00] Kim shares the story of a friend's neighbor, financially comfortable on paper, who panicked because he had run out of money.
[00:03:00 - 00:04:00] Spencer asks where cash flow thinking should start and end, and Kim says it should begin in childhood.
[00:04:00 - 00:05:00] Kim explains there is no real finish line for cash flow planning, using a $4 million nest egg as a cautionary example.
00:05:00 - 00:06:00] Kim notes that inflation triples expenses roughly every 30 years, so no single number offers lasting peace of mind.
[00:06:00 - 00:08:00] Kim maps out the first building blocks for a new earner, starting with car insurance as the gateway into protection planning.
[00:08:00 - 00:09:00] Kim describes the two parallel paths of personal finance, protection and wealth building, and why wealth building takes time.
[00:09:00 - 00:10:00] Kim shares Todd Langford's hiking metaphor: a successful trip means making it both up and down the mountain.
[00:10:00 - 00:11:00] Spencer asks how people can quiet the anxiety of holding cash and debt at the same time.
[00:11:00 - 00:13:00] Kim introduces the "strike number" concept from Busting the Real Estate Investing Lies and illustrates it with a friend who funds nonstop travel.
[00:13:00 - 00:14:00] Kim walks through how a new $80,000 earner can split extra income between taxes, lifestyle, and savings.
[00:14:00 - 00:15:00] Spencer closes the episode with the standard call to action.
Stop Saving Just to Save
2026/09/15
In this Prosperity Podcast episode, Kim Butler and Spencer Shaw tackle a question straight from listener feedback: once someone has built a real opportunity fund, six figures or more sitting liquid and ready, what should they actually do with it? Kim starts by dismantling the old rule that opportunities should be chosen by age, growth investments in your thirties, income investments after sixty, and explains why the industry's own numbers no longer support it. Life insurance companies now illustrate policies out to age 120, and if ninety is closer to the midpoint of a life than the finish line, the traditional growth-then-distribution model stops making sense.
Kim's alternative is to let talent and passion, not age or convention, point the way. She walks through her own family's approach to opportunity, from marketing investment in their businesses to a small winemaking experiment with her husband Todd and his sister, and lays out a practical path: get language around your God-given talents with a tool like the Kolbe profile, find a problem you're passionate about solving, and test quickly for real-world results rather than betting everything on time or gut feeling.
The conversation closes on diversification, and Kim reframes it entirely around liquidity. True diversification isn't about how many asset classes you hold, it's about how fast you could turn any of them into cash if a deal went sideways. Kim and Spencer connect this back to Kim's book, "Perpetual Wealth," and the multigenerational story inside it about building an opportunity fund that lasts.
Links & Resources Mentioned Prosperity Thinkers website: https://prosperitythinkers.com/podcasts/
Prosperity Thinkers Shop (Perpetual Wealth book, audio, 52 Tips guide, card game): https://prosperitythinkers.com/shop
Kolbe profile: https://www.kolbe.com
Contact Kim directly: [email protected]
Keywords financial freedom, Prosperity Thinkers, opportunity fund, savings, wealth preservation, cash flow, financial education, whole life insurance, confidence, mindset, recommendation, Kolbe profile, talents and passion, purpose, diversification, liquidity, longevity planning, cash value life insurance, Perpetual Wealth, traditional financial advice
Episode Highlights [00:00:00 - 00:01:00] Spencer introduces the episode, built from listener feedback: once you have an opportunity fund, what do you actually pursue?
[00:01:00 - 00:02:00] Spencer lays out the traditional age-based approach to investing, growth in your thirties, income after sixty.
[00:02:00 - 00:03:00] Kim points out that ninety may only be the midpoint of a life that reaches 120, upending the traditional model.
[00:03:00 - 00:04:00] Kim notes life insurers already illustrate to age 120, and cites Peter Diamandis on the rise of entrepreneurs starting businesses after sixty.
[00:04:00 - 00:05:00] Kim argues opportunities should follow personal interest, not convention, and shares that marketing is her own family's best investment.
[00:05:00 - 00:06:00] Kim introduces talents plus passion as the formula for purpose, referencing her weekly work with Tammy Brannan.
[00:06:00 - 00:07:00] Kim describes a single-person, AI-assisted business as a real opportunity path, and Spencer asks how long to give an idea before moving on.
[00:07:00 - 00:08:00] Kim recommends the Kolbe profile as a starting point for putting language to natural talent.
[00:08:00 - 00:09:00] Kim shares her family's winemaking experiment with six grape plants as a live test of talent versus passion.
[00:09:00 - 00:10:00] Kim credits her son Robbie for pushing the family to collect real feedback and testimonials on the wine.
[00:10:00 - 00:11:00] Kim points to Peter Diamandis's contest model as a way to test results at any scale, not just time spent.
[00:11:00 - 00:12:00] Spencer summarizes and pivots to diversification, questioning what the term really means to most people.
[00:12:00 - 00:13:00] Kim reframes diversification around liquidity, how fast an asset can actually become cash.
[00:13:00 - 00:14:00] Kim challenges the idea that stocks, apartment buildings, or crypto are truly liquid if you would not sell them in a downturn.
[00:14:00 - 00:15:00] Kim warns that home equity lines of credit can be pulled by banks without warning, and asks what would remain liquid if a deal went down.
[00:15:00 - 00:16:00] Spencer summarizes the episode and connects it to Kim's book, "Perpetual Wealth," available at prosperitythinkers.com/shop.
[00:16:00 - 00:17:00] Kim describes the formats available on the shop, the full book, the audio version, the 52 Tips summary, and a card game.
[00:17:00 - 00:18:00] Kim closes with the book's three-generation family story and the idea of legacy as what you leave in people, not just to them.
The Emergency Opportunity Fund: What to Build Before You Invest Your First $100K
2026/09/08
This Prosperity Podcast episode is a guest crossover: Spencer Shaw hands the mic to Kim Butler's recent appearance on Martin Pyskerik's 21st Century Entrepreneurship, where Kim walks through what to build before you make your first investment. Kim has spent more than 30 years helping entrepreneurs and entrepreneurial thinkers keep more of what they earn, and this conversation covers the first three of her seven principles of prosperity: think, see, and measure.
Kim's central argument is that most people jump straight to investing without first building what she calls an emergency opportunity fund, a combined reserve that covers both emergencies and the lump sums needed to act on real opportunities. She explains why traditional financial advisors rarely talk about this fund, how to size it for both personal and business needs, and why the interest rate it earns matters far less than whether that growth is taxed.
The conversation closes with Kim's third principle, measure, and a clear walkthrough of opportunity cost, using the classic example of prepaying a mortgage instead of investing at a higher rate. Kim ties the whole conversation back to her seven principles of prosperity, written in 1999, and to the entrepreneurial thinkers she works with who are great at earning money and want to get just as good at keeping it.
Links & Resources Mentioned Prosperity Thinkers website: https://prosperitythinkers.com/podcasts/
Contact Kim directly: [email protected]
Keywords financial freedom, Prosperity Thinkers, emergency opportunity fund, emergency fund, opportunity fund, opportunity cost, cash flow, financial education, mindset, whole life insurance, wealth preservation, tax-free growth, entrepreneurial thinker, seven principles of prosperity, liquidity, accredited investor, Prosperity Pledge, financial confidence, investing before saving $100K, wealth building for entrepreneurs
Episode Highlights [00:00:00 - 00:00:34] Spencer introduces this guest episode, Kim's appearance on Martin Pyskerik's 21st Century Entrepreneurship, on investing before saving your first $100,000.
[00:00:34 - 00:01:00] Kim introduces herself and her 30-plus years helping people keep more of what they earn.
[00:01:00 - 00:02:00] Kim names the entrepreneurial thinker as her favorite client and introduces the first principle of prosperity, think.
[00:02:00 - 00:03:00] Kim names taxes as a top pain point and draws the line between earning dollars and keeping them.
[00:03:00 - 00:04:00] Kim introduces the second principle, see, and points to the emergency and opportunity fund as the big picture entrepreneurs miss.
[00:04:00 - 00:05:00] Kim explains why financial advisors rarely bring up emergency funds and how to define your personal and business number.
[00:05:00 - 00:06:00] Kim describes people in their 40s, 50s, and 60s who never built an emergency fund and lean on credit cards instead.
[00:06:00 - 00:07:00] Kim introduces the opportunity fund and why liquidity lets entrepreneurs act on real estate, partnerships, and business deals.
[00:07:00 - 00:08:00] Kim lays out a combined emergency and opportunity fund target, using $100,000 for emergencies and $250,000 for opportunities as an example.
[00:08:00 - 00:09:00] Kim argues the interest rate on this fund barely matters and that taxation is the real problem to solve.
[00:09:00 - 00:10:00] Kim closes the section with the Oprah Winfrey example and the reminder that the zeros don't matter, the function does.
[00:10:00 - 00:11:00] Kim shares the backstory of writing her seven principles of prosperity in 1999.
[00:11:00 - 00:12:00] Kim introduces the third principle, measure, and defines opportunity cost for personal finance.
[00:12:00 - 00:13:00] Kim gives the mortgage example: prepaying debt at 4% instead of investing at 8%
[00:13:00 - 00:14:00] Kim extends opportunity cost to the taxes paid on emergency and opportunity fund interest.
[00:14:00 - 00:15:00] Kim recaps how overpaying the mortgage company or the government compounds as a lifelong opportunity cost.
[00:15:00 - 00:16:00] Kim mentions her books, her upcoming title Prosperity Parents, and her Prosperity Pledge membership platform.
[00:16:00 - 00:18:00] Kim describes her team of specialists, her entrepreneurial thinker clients, and invites listeners to the Prosperity Action Pack with a no-sales-pitch conversation.
The Hidden Price of Playing It Safe
2026/09/01
Executive Summary In this Prosperity Podcast episode, Kim Butler and Spencer Shaw pick up where a recent conversation on missed opportunities left off, this time asking what it actually costs to play it safe. Kim explains that once real protections are in place, life insurance, disability coverage, guaranteed income for life, it becomes much easier to know when to plan carefully and when it's time to take the foot off the brake and move.
Kim returns to a familiar theme, the opportunity fund, but goes deeper this time into why most people's cash reserves are quietly losing ground every year. Because typical savings and money market accounts are taxed annually, an opportunity fund can lose real value over the decades most people hold one, sometimes 80 years or more. Kim makes the case that whole life insurance is one of the most efficient places to store that liquidity, since it grows without annual taxation and remains borrowable at a moment's notice.
The conversation also turns personal. Kim and Spencer debate whether people overestimate the risk of action or underestimate the risk of inaction, and Kim shares two real stories from her 30 years in the industry, one involving a medical event that disqualified someone from coverage, and another about a business owner who passed away without life insurance in place, leaving his family in real financial hardship. It's a candid look at why life insurance is designed to be used during life, not just after it.
Links & Resources Mentioned Prosperity Thinkers website: https://prosperitythinkers.com/podcasts/
Contact Kim directly: [email protected]
Keywords financial freedom, Prosperity Thinkers, whole life insurance, opportunity fund, cash flow, wealth preservation, confidence, financial education, mindset, guaranteed income, disability insurance, liquidity, risk of inaction, recommendation, traditional financial advice, taxation, life insurance living benefits, financial protection, emergency fund, financial planning
Episode Highlights [00:00:34 - 00:01:00] Kim explains that life insurance and disability coverage form the safety net that lets people play it safe with confidence.
[00:01:00 - 00:01:30] Kim jokes about rebranding as the Guaranteed Girls before explaining why she chose the name Prosperity Thinkers instead.
[00:01:30 - 00:02:00] Kim says having protections in place makes it far easier to know when to plan and when to move.
[00:02:00 - 00:02:30] Kim distinguishes between the time for planning and the time the trigger has to be pulled, one way or another.
[00:02:30 - 00:03:00] Kim explains that most financial advisors never ask clients about their opportunity fund at all.
[00:03:00 - 00:04:00] Kim reveals that a typical opportunity fund is taxed every single year, quietly eroding its value over time.
[00:04:00 - 00:05:00] Kim explains why whole life insurance lets you borrow against cash value immediately, without taxing its growth.
[00:05:00 - 00:05:20] Kim points out a typical opportunity fund could exist for roughly 80 years, taxed the entire time, without this strategy.
[00:06:00 - 00:07:00] Spencer asks whether people overestimate the risk of action and underestimate the risk of inaction.
[00:07:00 - 00:08:00] Kim shares a story about a client whose medical event disqualified them from purchasing life insurance.
[00:08:00 - 00:09:00] Kim shares the story of a business owner who passed away without life insurance, leaving his family in financial difficulty.
[00:08:40 - 00:09:00] Kim references roughly 6,000 people dying every day between ages 40 and 60.
[00:09:00 - 00:10:00] Kim reminds listeners that life insurance is meant to be utilized during life, not just after death.
[00:10:00 - 00:11:00] Spencer closes the episode and invites listener questions for Kim.
Why Smart People Miss Great Opportunities
2026/08/25
Executive Summary In this Prosperity Podcast episode, Kim Butler and Spencer Shaw dig into a question every ambitious person eventually faces: why do smart, capable people still miss great opportunities? Kim doesn't exempt herself, sharing a live example of an opportunity sitting on her own desk that she's already two weeks late on, simply because time got eaten by other priorities.
Kim breaks the problem into two forces: time and money. Time is always a function of priorities, and money is rarely about having enough, it's about having it liquid and ready to move. She revisits the idea of an opportunity fund, citing Nelson Nash's famous line that if you're in a position of cash, opportunities will seek you out, and challenges listeners to ask whether their own opportunity fund is actually liquid and leverageable.
The conversation then turns to relationships and presence. Kim shares what she learned from recent time spent with tax expert Tom Wheelwright and a room full of entrepreneurs, including the power of proximity, a give first mantra, and why learning to say no quickly is just as valuable as saying yes. She closes with her go-to tool for evaluating whether an opportunity is actually right for a given person: the Kolbe profile.
Links & Resources Mentioned Kolbe assessment: https://www.kolbe.com
Prosperity Thinkers website: https://prosperitythinkers.com/podcasts/
Contact Kim directly: [email protected]
Keywords financial freedom, Prosperity Thinkers, opportunity fund, cash flow, wealth preservation, confidence, whole life insurance, financial education, mindset, Nelson Nash, power of proximity, Kolbe profile, give first mantra, liquidity, missed opportunities, recommendation, business networking, traditional financial advice, decision making, franchise opportunities
Episode Highlights [00:00:34 - 00:01:00] Kim admits she has personally missed opportunities, including one currently sitting on her own desk.
[00:01:00 - 00:02:00] Kim explains missing an opportunity because of time, which she says is always a function of priorities.
[00:02:00 - 00:02:40] Kim shares Nelson Nash's line: "If you're in a position of cash, opportunities will seek you out."
[00:02:40 - 00:03:00] Kim asks listeners whether their own opportunity fund is truly liquid and leverageable.
[00:03:00 - 00:04:00] Spencer references Kim's recent time with Tom Wheelwright and a room of 50 entrepreneurs.
[00:04:00 - 00:05:00] Kim describes the power of proximity and the importance of being fully present in the room.
[00:05:00 - 00:06:00] Kim explains her give first mantra and why going into a room to get rarely works.
[00:06:00 - 00:07:00] Spencer and Kim discuss how yeses need to happen fast while no analysis paralysis is allowed.
[00:07:00 - 00:08:00] Kim calls "no" a complete sentence and describes using a parking lot for undecided opportunities.
[00:08:00 - 00:09:00] Kim shares her habit of taking selfies with new contacts to remember who they are and why.
[00:09:00 - 00:10:00] Spencer highlights how selfies help memory and make people feel seen, even in a friendly no.
[00:10:00 - 00:12:00] Kim names the Kolbe profile as her go-to tool for helping people determine if an opportunity fits them.
[00:12:00 - 00:13:00] Spencer closes the episode and invites listeners to follow the podcast and check out the socials.
The Freedom Threshold: Redefining Time, Money, and Relationship Freedom
2026/08/18
Executive Summary In this Prosperity Podcast episode, Kim Butler and Spencer Shaw dig into what they call the freedom threshold, the point where a person has enough time freedom, money freedom, and relationship freedom to actually live on their own terms. Kim breaks freedom into two categories, freedom from things we no longer want to carry and freedom to the life we actually want, and explains why so many people can describe what they don't want but struggle to name what they do want.
The conversation moves into how these priorities shift across life stages, from earning in your 20s and 30s to keeping in your 40s and 50s to questioning the very idea of retirement later on. Kim challenges the assumption that retirement at 65 still makes sense given today's life expectancies, and she draws a sharp line between financial independence and financial abundance.
Kim also lays out the most common financial mistakes she sees at both ends of the income spectrum: low income earners who lock up their cash in retirement plans before they've built an emergency opportunity fund, and high income earners who over-invest without keeping enough liquidity to move when a real opportunity shows up. The episode closes with a reminder that clarity, not just cash flow, is what determines whether someone actually feels free.
Links & Resources Mentioned Prosperity Thinkers website: https://prosperitythinkers.com/podcasts/
Contact Kim directly: [email protected]
Keywords financial freedom, freedom threshold, Prosperity Thinkers, financial independence, financial abundance, time freedom, money freedom, relationship freedom, emergency opportunity fund, cash flow, retirement mindset, wealth preservation, confidence, whole life insurance, financial education, mindset, high income earner mistakes, low income earner mistakes, liquidity, 401k mistakes
Episode Highlights [00:00:34 - 00:02:00] Kim splits freedom into freedom from and freedom to, and introduces time, money, and relationship freedom.
[00:02:00 - 00:03:00] Spencer asks whether these freedoms shift with age, and Kim says it depends on mindset, not just years.
[00:03:00 - 00:04:00] Kim shares the story of an entrepreneur whose CPA reminded her, "It's just money, you can go earn more."
[00:04:00 - 00:05:00] Kim challenges the idea of retirement at 65, calling it a social construct from the 1930s.
[00:05:00 - 00:06:00] Kim notes that "87 is the new 65," yet society remains stuck on outdated age expectations.
[00:06:00 - 00:07:00] Spencer shares a story about a 90 year old friend who just bought a factory to launch business incubators.
[00:07:00 - 00:08:00] Kim defines financial abundance as having enough to live, give, and serve with both time and money freedom.
[00:07:30 - 00:08:00] Kim explains that financial freedom comes from confidence in your ability to earn, not a fixed number.
[00:08:00 - 00:09:00] Kim identifies the top mistake of low income earners: maxing out a 401k before building an emergency opportunity fund.
[00:09:00 - 00:10:00] Kim explains how an emergency opportunity fund lets people say yes to real estate, business, or franchise opportunities.
[00:10:00 - 00:11:00] Kim identifies the top mistake of high income earners: being over-focused on investments without a true opportunity fund.
[00:11:00 - 00:12:00] Kim questions whether stock market money is really liquid in practice, even when it's technically liquid.
[00:12:00 - 00:13:00] Spencer closes with the standard call to action and invites listeners to email their questions to Kim.
Building Wealth Without Predicting the Economy
2026/08/11
Executive Summary Everyone has an opinion about where silver, oil, or the stock market is headed next. In this episode, Kim Butler and Spencer Shaw make the case for stepping out of the prediction game entirely. Kim explains why she refuses to guess at market direction and instead builds her financial plan around centuries-old vehicles that offer certainty, the kind of certainty that lets you sleep at night regardless of what the headlines say.
Kim and Spencer walk through the layered foundation she recommends for families at every stage: an emergency fund first, then an opportunity fund built inside a mutual life insurance company, and eventually guaranteed income for life stacked on top of Social Security. Kim shares what she is seeing firsthand with family members in their late 80s: a strong preference for simplicity over complexity, and real relief in having guaranteed income arrive every month like clockwork.
The conversation closes on a concept Kim calls the house of both: using a guaranteed opportunity fund to responsibly leverage higher-upside investments like cash flowing real estate, so you get certainty and opportunity rather than choosing between them.
Links & Resources Mentioned Prosperity Thinkers Podcast: https://prosperitythinkers.com/podcasts/
Prosperity Parents: http://prosperityparents.com/
Kim D.H. Butler on YouTube: https://www.youtube.com/@KimDHButler
Contact: [email protected]
Keywords financial freedom, Prosperity Thinkers, predicting the economy, emergency fund, opportunity fund, guaranteed income for life, whole life insurance, mutual life insurance companies, cash flow, financial decision fatigue, retirement income, Social Security income planning, house of both strategy, cash flowing real estate, wealth preservation, mindset, financial education, certainty in finances, prosperity economics, real estate leverage
Episode Highlights [00:00:00 - 00:00:56] Spencer opens on why nobody can reliably predict the economy, and Kim explains why she refuses to play that game.
[00:00:57 - 00:02:47] Kim on choosing centuries-old certainty over guesswork, and why simplicity matters most in your later years.
[00:02:48 - 00:03:59] Spencer asks how financial decision fatigue shows up differently for young families versus retirees.
[00:04:00 - 00:04:53] Kim lays out step one: setting a clear emergency fund and checking it off the list.
[00:04:54 - 00:06:07] Kim introduces the opportunity fund, stored with mutual life insurance companies like MassMutual and Northwestern Mutual.
[00:06:08 - 00:07:11] Kim explains guaranteed income for life as the opposite of life insurance, built to pay no matter how long you live.
[00:07:12 - 00:08:14] Spencer raises the pull toward high-upside investments, using a real estate example that gained 200% in twenty years.
[00:08:15 - 00:09:16] Kim introduces the house of both: using the opportunity fund to leverage higher-opportunity investments like cash flowing real estate.
Two Tax Categories Every Business Owner and Real Estate Investor Should Know
2026/08/04
Executive Summary In this episode, Kim Butler and Spencer Shaw continue their conversation on taxes, moving past the W2 versus self-employed comparison to cover two categories they hadn't yet addressed: business ownership and real estate investment. Kim walks through the progression from a simple Schedule C sole proprietorship to an LLC and eventually an S corp or C corp, explaining why any amount of 1099 income opens the door to valuable home office deductions. She then turns to real estate, pointing listeners toward bonus depreciation and cost segregation as free, learnable strategies that pay off well before a CPA ever gets involved.
Kim and Spencer also get into the more advanced and higher-risk end of the tax strategy spectrum: oil and gas investments for accredited investors, along with lesser-known credits tied to motion pictures, Native American tribes, and solar. They discuss the Augusta Rule, what it actually takes to qualify as a real estate professional, and why Kim remains cautious about deductions built on real estate losses. The episode closes with a practical look at business entry points, including the role of the Kolbe profile in deciding whether a franchise, a purchased business, or staying W2 is the right fit.
Throughout, Kim's message stays consistent: these strategies are valuable, legitimate, and worth learning, but they only work inside a foundation of emergency funds, opportunity funds, and guaranteed, boring money that's absolutely going to be there.
Links & Resources Mentioned Prosperity Thinkers: https://prosperitythinkers.com/podcasts/
Prosperity Parents: http://prosperityparents.com/
Kim D. H. Butler on YouTube: https://www.youtube.com/@KimDHButler
Contact: [email protected]
Keywords financial freedom, Prosperity Thinkers, tax strategy, whole life insurance, cash flow, wealth preservation, mindset, financial education, business deductions, 1099 income, bonus depreciation, cost segregation, real estate professional status, Augusta Rule, accredited investor, oil and gas investing, Kolbe profile, LLC vs S corp, confidence, recommendation
Episode Highlights [00:00:00 - 00:01:00] Spencer reintroduces the tax series and asks Kim to cover the two categories they haven't discussed yet.
[00:01:00 - 00:02:00] Kim breaks down business structures, from Schedule C to LLC to S corp and C corp, and why 1099 income matters.
[00:02:00 - 00:04:00] Kim points W2 earners toward real estate, starting with a single-family rental or Airbnb and a management company.
[00:04:00 - 00:05:00] Kim explains why learning bonus depreciation and cost segregation costs nothing before you bring in a CPA.
[00:05:00 - 00:06:00] Kim adds a third category for accredited investors: oil and gas, referencing Tom Wheelwright's book on the subject.
[00:06:00 - 00:07:00] Spencer lists lesser-known accredited investor credits: motion picture, Native American tribe, tree carbon offset, and solar.
[00:07:00 - 00:08:00] Spencer and Kim discuss why Tom Wheelwright built a casita, and how a real commute strengthens home office deductions.
[00:08:00 - 00:09:00] Spencer introduces the Augusta Rule, renting a property to your own corporation for an annual meeting deduction.
[00:09:00 - 00:11:00] Kim explains real estate professional status, the 750-hour requirement, and why it usually falls to a non-W2 spouse.
[00:11:00 - 00:13:00] Kim cautions against chasing tax losses through real estate and shares the golf pros' limited partnership story from the 1970s.
[00:13:00 - 00:15:00] Spencer and Kim weigh simple guaranteed returns against complex real estate deals that don't clear double digits.
[00:15:00 - 00:17:00] Kim lays out business entry points: Schedule C to LLC, the Kolbe profile, franchise fit, and following talents over passion.
What the Wealthy Know About Taxes That Most People Don't
2026/07/28
Executive Summary Most people treat tax season as something that happens to them every March, a stack of forms to survive rather than a plan to work. In this episode, Kim Butler and Spencer Shaw make the case that taxes are not a maze to escape but a roadmap to follow, and that the wealthy simply read the map earlier and more often. Drawing on her decades of experience and her friendship with tax experts Tom Wheelwright and Diane Kennedy, Kim breaks down why the language we use around taxes, roadmap versus loophole, planning versus preparation, matters far more than most people realize.
The conversation moves from the philosophical to the practical. Kim explains why most CPAs are historians rather than strategists, reporting on a year that has already closed instead of shaping the year still in motion. She draws a clear line between W-2 earners, whose options are limited, and those with 1099 income, real estate, or a business, who have real room to legally reduce what they owe. For W-2 households specifically, she introduces one concrete move: stop paying taxes on emergency and opportunity money sitting in a savings account or CD, and instead let it grow inside a whole life insurance policy at a mutual company, where it stays liquid and untaxed.
Listeners walk away with a clearer sense of the difference between what is legal and proactive versus what is risky and reactive, along with a specific, actionable step they can take before the end of the year rather than scrambling in the months after it.
Links & Resources Mentioned Prosperity Podcast: https://prosperitythinkers.com/podcasts/
Prosperity Parents: http://prosperityparents.com/
Kim D. H. Butler on YouTube: https://www.youtube.com/@KimDHButler
Contact: [email protected]
Book mentioned: Live Your Life Insurance by Kim Butler (available on Amazon)
Keywords financial freedom, tax planning, tax strategy, tax preparation vs tax planning, Prosperity Thinkers, whole life insurance, cash value life insurance, W-2 tax strategies, tax roadmap, Tom Wheelwright, CPA vs tax strategist, emergency fund, opportunity fund, tax-free growth, cash flow, wealth preservation, mutual life insurance company, 1099 income, real estate tax strategy, business owner tax planning
Episode Highlights [00:00:00 - 00:01:00] Spencer introduces the episode: what the wealthy know about taxes that most people don't.
[00:01:00 - 00:02:00] Kim explains Tom Wheelwright's rule: change your facts to change your taxes.
[00:02:00 - 00:04:00] Kim breaks down why "roadmap" is the right word and "loophole" is the wrong one.
[00:04:00 - 00:05:00] Kim shares a judge's quote on paying only what you legally owe.
[00:05:00 - 00:06:00] Kim distinguishes tax planning from tax preparation, and why timing changes everything.
[00:06:00 - 00:09:00] Kim explains why your CPA may not be your tax strategist.
[00:09:00 - 00:11:00] Kim reveals the one move every W-2 earner can make: untaxed emergency and opportunity money.
[00:11:00 - 00:13:00] Kim explains how shifting term insurance into whole life turns an expense into an asset.
[00:13:00 - 00:14:00] Kim details how whole life cash value works: withdraw to basis, or borrow against growth.
[00:14:00 - 00:15:00] Spencer closes with the standard call to action and next steps.
Trump Accounts vs. Whole Life Insurance: The House of Both
2026/07/21
Executive Summary The new Trump Accounts officially opened for enrollment on July 4, and Kim Butler and Spencer Shaw use this Prosperity Podcast episode to walk through what families actually need to know before they get involved. Newborns qualify for a $1,000 government seed contribution, and families can add up to $5,000 a year on top of that, but Kim is upfront that the accounts come with one unavoidable condition: 100% government control. She's not against the accounts. She's against going in blind.
Kim reframes the conversation around a principle she calls "the house of both." Rather than choosing between a Trump Account and a private strategy, she walks through why whole life insurance on children and grandchildren remains the only major financial vehicle that is state regulated instead of federally regulated, giving families a fully controllable, 0% government controlled asset to pair alongside any Trump Account contributions.
The episode also covers the often overlooked order of operations: why insurance should be purchased on grandparents first, then adult children, and only then on grandchildren, and why insurance companies themselves won't let a family skip that sequence. Kim closes with a comparison to Roth IRAs, explaining how whole life insurance follows nearly identical tax treatment, with one major advantage: full access to your money without waiting until 59 and a half.
Links & Resources Mentioned Prosperity Thinkers Podcast: https://prosperitythinkers.com/podcasts/
Empowering Parents, Nurturing Futures - Prosperity Parents
Kim D. H. Butler
Contact: [email protected]
Keywords Trump accounts, whole life insurance, financial freedom, Prosperity Thinkers, wealth preservation, cash flow, financial education, government control, Roth IRA, 529 plan, uniform gifts to minors, life insurance on grandchildren, insuring children, generational wealth, tax-free growth, order of generations, state regulated insurance, mindset, confidence, recommendation
Episode Highlights [00:00:20 - 00:01:00] Spencer introduces the newly launched Trump Accounts and why the timing matters.
[00:01:00 - 00:02:00] Kim explains why she's excited about Trump Accounts even though the government controls them 100%.
[00:02:00 - 00:03:00] Spencer breaks down the $1,000 newborn seed contribution and asks Kim which option she favors.
[00:03:00 - 00:04:00] Kim introduces her "house of both" mindset and refuses to pick just one strategy.
[00:04:00 - 00:05:00] Kim traces the history from uniform gifts to minors accounts, to 529s, to Roth IRAs, all under government control.
[00:05:00 - 00:06:00] Kim explains why whole life insurance is the only financial industry regulated by states, not the federal government.
[00:06:00 - 00:07:00] Kim describes her own paperwork for insuring her third grandchild and how ownership, premium, and beneficiary work together.
[00:07:00 - 00:08:00] Spencer raises how other cultures have used life insurance on children for generations.
[00:08:00 - 00:10:00] Kim explains the correct order of generations for insuring a family: grandparents, then parents, then grandchildren.
[00:10:00 - 00:11:00] Kim explains why insurance companies require term coverage on parents before a grandchild can be insured.
[00:11:00 - 00:12:00] Spencer recaps the $5,000 annual Trump Account limit and asks Kim for final thoughts.
[00:12:00 - 00:13:00] Kim compares whole life insurance tax treatment to Roth IRAs and highlights the liquidity advantage.
Why High Earners Still Feel Broke (And What to Do About It)
2026/07/14
Executive Summary A six-figure income is supposed to mean financial freedom. But for many high earners, the reality is quite different. In this episode, Kim Butler digs into why families making $150,000 to $250,000 a year, well inside the top 5% of American earners, can still feel like they're barely keeping their heads above water. The answer isn't lack of discipline or intelligence. It's a combination of lifestyle inflation and a financial planning industry that measures success in the wrong currency.
Kim makes the case that cash flow is what determines how financially free you actually feel, not net worth. Yet conventional financial planning is entirely focused on assets under management and growing net worth. That mismatch leaves high earners stuck: they see the number on paper but can't translate it into a better daily life.
The second half of the episode introduces a framework Kim calls the two parallel paths. Every family, she explains, is simultaneously building assets and protecting them. Most people treat protection as an afterthought. Life insurance, unlike car, home, or health insurance, is not an "if" coverage. It's a "when" guarantee. Build it alongside your accumulation strategy in your 30s, 40s, and 50s, and you create something rare in retirement: a simple, predictable income stream that no market crash or economic cycle can touch.
Links & Resources Mentioned Prosperity Thinkers Podcast: https://prosperitythinkers.com/podcasts/
Prosperity Parents: http://prosperityparents.com/
Kim D.H. Butler on YouTube: https://www.youtube.com/@KimDHButler
Contact: [email protected]
Keywords why high earners feel broke, lifestyle inflation, cash flow vs net worth, whole life insurance, prosperity economics, wealth building for high income earners, asset protection strategy, asset accumulation, guaranteed income retirement, financial freedom, two parallel paths wealth, Prosperity Thinkers, financial education, financial planning high income, retirement income strategy, paycheck in retirement
Episode Highlights [00:00:00 - 00:01:05] Spencer frames the paradox: why people with high incomes still feel financially stuck.
[00:01:06 - 00:02:03] Kim defines high income thresholds in the U.S. and describes how lifestyle inflation consumes even top earners.
[00:02:04 - 00:03:22] The net worth trap: why financial planners focus on the wrong number, and why it leaves clients stuck.
[00:03:23 - 00:05:09] Kim introduces the two parallel paths of wealth: asset accumulation and asset protection.
[00:05:10 - 00:06:17] Life insurance as a "when" guarantee versus every other "if" insurance you own.
[00:06:18 - 00:07:41] What clients in their 80s teach Kim about simplicity, guaranteed income, and what really matters.
[00:07:42 - 00:08:04] How building both paths simultaneously makes them stronger, not more complex.
[00:08:05 - 00:09:23] Spencer's disclosure: his AI prep notes lined up exactly. Taxes flagged for a future episode.
Podcast reviews
Read The Prosperity Podcast podcast reviews
donaldismyname 2024/05/10
Amazing educator
Love the way you educate. You make it so easy to understand the financial industry!! Appreciate you Kim!!!
John Motts 2022/07/15
Great Educational Content
Kim is a wealth of information. Listen to learn about money, taxes and life planning
malfoxley 2021/10/14
Great show!
Kim and Spencer, hosts of the podcast, highlight all aspects of finances, investments and more in this can’t miss podcast! The hosts and expert guest...
Davin1600 2021/06/04
Excellent!
I’m a financial professional and have been listening to this podcast for a couple years. It’s one the BEST financial podcasts I’ve found, whether are ...
RZ ND 2021/03/12
Partners
Love the show. Kim’s book ‘Live Your Life Insurance’ is a game changer.
2021/01/05
Time value of money - need context
This was my first podcast and I’m totally lost - there is zero context on what time value money really means
Salespreneur 2020/12/04
Life & Retirement Advisor
Keep up the great content!
Pool Rat 👍🏊♂️😎 2020/04/03
Thank you P4P!!!!
Thank y’all at P4P for doin’ all the wonderful good work y’all do!!!! :)
jfk86040 2020/04/02
Financial Wisdom
Kim’s knowledge, knowledge, expertise and willingness to share valuable information is unsurpassed in the industry. Put down your phone and listen, wh...
smilingjonathan 2020/04/02
Partners 4 prosperity
Kim Butler has opened up my eyes to think differently. Look at the forest and not just at the tree is an essential point of how she helps you allocate...
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