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What if the biggest obstacle to growing your law firm isn't getting more leads, but having the right person to handle them? Raquel Gomes, CEO and Founder of Stafi, identifies one of the most overlooked factors in law firm growth: the people responsible for turning prospective clients into paying clients. She outlines what it takes to hire the right client intake specialists, provide task-specific training, and continuously coach offshore teams to strengthen client relationships and improve performance. Drawing on her background in psychology and sales leadership, Raquel reveals a common hiring mistake among law firm owners: choosing candidates based on likability rather than their ability to perform the job. She breaks down how psychological assessments, experience verification, role-playing, and structured training help identify professionals with the right skills and personality for each role. The conversation also explores how law firms can delegate more effectively, develop remote teams from Latin America, and reduce the HR responsibilities that keep attorneys from focusing on their clients and growing their businesses. What You’ll LearnWhy client intake is one of the most important roles in a growing law firmHow offshore teams can help law firms scaleThe biggest mistakes law firms make when hiring remote talentWhy likability bias leads to poor hiring decisionsHow to identify the right skills and personality for client-facing roles80 tasks law firms can delegate to offshore teamsWhy training and ongoing coaching improve employee performanceHow effective delegation frees up attorneys to focus on growing their firms If you're a law firm owner struggling with hiring, client intake, employee turnover, or managing a growing team, this episode explores why finding the right people is only the beginning. Learn how better hiring decisions, task-specific training, and ongoing coaching can help your firm build stronger client relationships while freeing up attorneys to focus on higher-value work. Learn more about Raquel Gomes and Stafi:Website: https://www.stafi.cc Instagram: @therealraquelgomez LinkedIn: https://www.linkedin.com/in/raquel-gomesstafi Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Want to grow your business and get more clients, but don’t know what to fix first? Dan Kuschell of Breakthrough3X shares the One-Page Profit Plan, a practical business growth plan that identifies bottlenecks, improves profitability, and turns priorities into action. This episode covers a plan to add five to seven new clients in seven days through referrals, partnerships, and reactivating existing opportunities. Instead of chasing more leads, Dan shares ways to find growth opportunities within the relationships and resources your business already has. For HVAC, flooring, and other home service business owners, Dan also discusses the shift from skilled technician to business owner. He shares client examples, including a flooring company exceeding $650K a month and an HVAC company reaching $700K–$800K a month. What You’ll LearnIdentify the one to three priorities that could make the biggest difference to profitability.Improve marketing messages using your customers’ own words.Track lead costs and client acquisition costs across marketing channels.Build a referral system that generates more introductions.Take control of your website, CRM, analytics, and other marketing assets.Create sales and marketing playbooks that help your business operate without you.Turn your growth plan into action with scripts, checklists, and specialist support. If your business has hit a growth plateau, this episode offers a starting point for building more predictable marketing and a clearer path forward. Get the One-Page Profit Plan. Download the plan and set aside time to identify your next growth priorities: [Breakthrough3x.com/profitplan] Connect with Dan Kuschell:Get the One-Page Profit Plan - Breakthrough3x.com/profitplanConnect with Dan - https://www.linkedin.com/in/dankuschell/?isSelfProfile=false Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Jerry Levinson is the founder of Carpets Arizona and creator of the Flooring Business Blueprint, where he helps flooring business owners and home improvement companies build scalable sales and marketing systems. After rebuilding his own career following bankruptcy, Jerry developed proven processes that have helped flooring companies improve closing rates, increase average ticket size, and generate hundreds of thousands of dollars in additional annual revenue. He teaches that many flooring businesses plateau because of outdated sales processes and inconsistent systems—not a lack of demand. By simplifying the buying experience and building repeatable processes, flooring business owners can improve closing rates, increase profit margins, and scale more profitably. This episode explores why so many flooring companies get stuck between $1.5 million and $2 million in annual revenue and the practical sales, marketing, and leadership strategies Jerry uses to help them break through that ceiling. What You'll Learn:Why flooring businesses get stuck at $1.5M–$2MThe sales process that closes more flooring jobsPricing strategies that increase profit marginsWhy customer experience beats product knowledgeHiring salespeople without flooring experienceUsing YouTube to generate more flooring leadsLeadership systems that help flooring companies scale If your flooring business has stopped growing or you're looking for proven ways to improve sales and profitability, this episode shares practical strategies that can help you build a more scalable business. Learn more from Jerry Levinson and the Flooring Business Blueprint:https://www.jerrylevinson.com/ Download the Flooring Business Blueprint and book a strategy call: https://www.jerrylevinson.com/strategy-call Call: +1 (602) 690-0402 Social Links:Connect with Jerry Levinson on LinkedIn for flooring business growth and sales insights: https://www.linkedin.com/in/jerry-levinson-2020487 Listen to The Flooring Business Podcast: https://podcast.jerrylevinson.com/ Subscribe for more flooring business strategies on YouTube: https://www.youtube.com/@JerryLevinson Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Tom Spall, Co-owner of Shamrock Heating and Cooling, has spent more than 40 years in the HVAC industry building businesses around technical expertise, customer service, and strong core values. Early in his career, Tom was working 80 to 90 hours a week while underpricing his services. Learning how to price properly and run a sustainable business changed the direction of his career. Tom learned that technical mastery alone was not enough to build a successful HVAC business. By focusing on the customer, solving the real problem instead of applying a Band-Aid, and giving customers informed options, he built an approach centered on integrity, innovation, reliability, and care. This episode explores how HVAC and service business owners can build stronger companies through better pricing, holistic problem solving, customer service, hiring, and employee development. Tom also shares why Shamrock hires for attitude and trains for skill, how his team developed its core values through real customer stories, and why creating wins for employees and customers ultimately creates a win for the company. What You'll Learn:Why technical expertise alone is not enough to build an HVAC businessHow underpricing led to 80 to 90 hour workweeksWhy solving the underlying HVAC problem mattersHow the must do, should do, and could do approach gives customers better optionsWhy Shamrock hires for attitude and trains for skillHow customer stories helped shape the company's core valuesWhy HVAC technicians need time to properly diagnose problemsHow creating wins for employees and customers helps the company win If you're building an HVAC or service business, this episode shares practical lessons on pricing, customer experience, hiring, leadership, and solving problems the right way. Tom’s experience shows how understanding the whole customer story can lead to better solutions, stronger relationships, and a more sustainable business. Need help with your heating and cooling system?Learn more about Tom Spall and Shamrock Heating and Cooling at callshamrocknow.com. To connect directly with Tom Spall, email [email protected] or call (480) 755-7959. Explore current deals and coupons, learn about available financing options, or contact the team at [email protected] or (602) 962-2397. Share this episode with an HVAC contractor or service business owner looking to build a stronger business without sacrificing customer service or core values. Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Why do people know exactly what they should do but still fail to take action? Nir Eyal, bestselling author of Beyond Belief and one of the leading voices on behavior design, explores why knowledge alone rarely changes behavior. He explains how belief influences motivation, persistence, and decision-making, introducing practical frameworks that help people recognize limiting beliefs, overcome self-imposed barriers, and create lasting change in both business and life. He discusses why persistence matters more than intelligence, how beliefs shape customer behavior as much as personal behavior, and why marketers, leaders, and business owners should focus on building belief instead of simply providing more information or incentives. The conversation also explores the psychology behind motivation, chronic distraction, perception, prayer, and personal transformation, revealing how changing the stories we tell ourselves can reduce unnecessary suffering while creating greater resilience, stronger relationships, and more meaningful results. What You’ll LearnWhy belief matters more than motivationThe missing link between knowledge and actionHow limiting beliefs hold people backA simple framework for changing your beliefsWhy persistence predicts long-term successHow marketers become belief buildersThe difference between pain and sufferingUsing daily rituals to create lasting change If you struggle to stay motivated, help clients follow through, or inspire lasting behavior change, you're not alone. This episode explains why belief—not information—is often the missing ingredient. Learn how understanding motivation, perception, and limiting beliefs can improve leadership, marketing, customer success, and personal growth. Learn more about Nir Eyal:Website: https://www.nirandfar.com Link to the book: geni.us/beyondbelief Free belief change guide is here: www.nirandfar.com/beyond-belief-live LinkedIn - https://www.linkedin.com/in/nireyal/  Explore the Fish in the Barrel Analyzer from Video Case Story: https://videocasestory.com/fib Resources:●       Connect with Ian ●       Download a Tackle Box! ●       Supercharge your marketing and grow your business with video case stories today! ●       Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Why do so many marketers chase better ads while ignoring the audience that actually drives sales? Brian Kurtz, founder of Titans Marketing and one of the most respected voices in direct response marketing, shares the timeless principles that helped build a $150 million publishing business. From Recency Frequency Monetary Value (RFM) and lifetime value to the famous 40/40/20 rule, Brian explains why understanding your audience has always been more important than writing better copy. He highlights why marketers should focus on getting rich slowly instead of chasing quick wins, why email remains one of the most valuable business assets you can own, and why consistent communication builds stronger customer relationships than any social platform. The conversation explores how AI is changing marketing, where it creates opportunities, where it creates risks, and why human experience, personal stories, and authentic relationships may become even more valuable as AI-generated content becomes increasingly common. What You’ll LearnThe 3 marketing principles behind a $150 million businessWhy RFM still drives customer growthHow lifetime value beats quick winsThe real power of the 40/40/20 ruleWhy email lists outperform social mediaHow to build stronger customer relationshipsUsing AI without losing your human voiceWhy the long game wins in marketing If your business is struggling to generate consistent leads or build lasting customer relationships, this episode explains why audience-first marketing, email ownership, and long-term thinking remain some of the biggest competitive advantages available today. Learn more about Brian Kurtz and Titans Marketing: Website: https://briankurtz.net Get a copy of OverDeliver: https://overdeliverbook.com Explore the Fish in the Barrel Analyzer from Video Case Story: https://videocasestory.com/fib Resources:●       Connect with Ian ●       Download a Tackle Box! ●       Supercharge your marketing and grow your business with video case stories today! ●       Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Why is AI making brands sound the same, and why are founder stories becoming more important than ever? Kevin Rogers, founder of Copy Chief, spent years building one of the most respected copywriting communities online before stepping away from the business during the rise of AI-generated content. As more brands rely on AI for messaging and content creation, Kevin argues that businesses are losing the human connection and distinct voice that once made audiences trust them. Kevin shares why he believes founder stories are becoming the new “North Star” for businesses and how personal context now affects how AI platforms like ChatGPT interpret, rank, and recommend brands. He also explains why AI-generated copy often fails the “smell test” with experienced audiences and how overusing AI can quietly erode trust with customers and peers. The conversation also explores why human interviews still uncover stories AI tends to miss and how clear founder messaging may shape AI visibility.  What You’ll Learn• Why AI copy is making brands sound the same • How founder stories improve AI search visibility • The “North Star” framework for business storytelling • Why human interviews still outperform AI conversations • The hidden trust problem with AI-generated writing • How ChatGPT decides who becomes an authority • Why consistency matters more in the AI era • The emotional moments AI still cannot recognize If your business is relying on AI-generated content but struggling to stand out, this episode explores why founder-driven storytelling may become one of the biggest advantages in AI search and brand trust. Learn more about Kevin Rogers and the Copy ChiefWebsite: https://copychief.com Email Kevin Rogers directly: [email protected] Follow Kevin Rogers on Substack: https://officialcopychief.substack.com Listen to Copy Chief Radio: https://copychief.com/podcasts/ Explore the Fish in the Barrel Analyzer from Video Case Story: https://videocasestory.com/fib Resources:●    Connect with Ian ●    Download a Tackle Box! ●    Supercharge your marketing and grow your business with video case stories today! ●    Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Why do some business owners struggle to close conversations even when they have a strong offer? Glenn Milliet, communication and sales coach at Business Communication Expert, believes the problem often starts before the pitch even begins. Instead of leading with products or services, Glenn focuses on emotional connection, communication psychology, and asking better questions to understand what people actually want to change. Glenn shares communication techniques he uses to help business owners connect with prospects naturally without sounding pushy or overly sales-focused. He explains why “selling is the transfer of emotion,” asking “What would you change?” creates better conversations, and why people buy based on emotion instead of price alone. Glenn also breaks down subtle communication techniques, including tone of voice, body language, visual messaging, and the importance of creating a connection before consultation. This conversation explores how communication affects sales, leadership, networking, and client relationships. Glenn also explains why many businesses lose opportunities by focusing too heavily on pitching instead of understanding the emotional problem behind the purchase decision. What You’ll LearnSwelling is the transfer of emotionThe question to avoid sales resistanceWhy do people buy based on emotion instead of priceThe communication mistakes that weaken client conversationsHow to build a connection before a consultationWhy writing things down increases trust with prospectsThe role tone of voice plays in authority and confidenceRight shoulder and left eye communication techniques If sales conversations feel forced or prospects seem disengaged before decisions are made, this episode breaks down communication techniques designed to improve trust, connection, and client conversations naturally. Learn more about Glenn Milliet and Business Communication Expert:https://businesscommunicationexpert.com/ Book a free 30-minute strategy session with Glenn Milliet: https://businesscommunicationexpert.com/ Call or text Glenn directly: (504) 250-3969 Subscribe for more conversations on communication psychology, sales strategy, business growth, and marketing systems: https://www.youtube.com/@GarlicMarketingShow  Resources:●       Connect with Ian ●       Download a Tackle Box! ●       Supercharge your marketing and grow your business with video case stories today! ●       Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Why do growing businesses struggle with cash flow and inefficient systems?  Adi Klevit, CEO and Founder of Business Success Consulting Group, works with companies that are already successful but struggling to keep up with growth due to missing or inconsistent systems. Instead of focusing only on more leads or revenue, the focus shifts to documenting, optimizing, and aligning processes so the business can scale without adding chaos Adi shares real examples, including an HVAC company that improved cash flow by collecting payments at the end of each job and a company that reduced onboarding time by up to 75% after documenting and organizing their processes. These examples show how operational changes can directly impact revenue, efficiency, and team performance This conversation explores why many businesses operate without clear systems, how inefficiencies go unnoticed over time, and why documenting processes with the team leads to better adoption and results. It also covers the role of AI in process development and why human strategy is still required to make systems effective. What You’ll LearnHow inefficient systems impact cash flow and growthWhy documenting processes creates a single source of truthWhat the HVAC payment example reveals about improving cash flowHow small process changes reduce delays and errorsWhy teams don’t follow processes and how to fix itHow to identify bottlenecks and optimize workflowsThe right way to use AI for documenting and improving processesWhy AI cannot replace human strategy in operationsHow documented systems reduce onboarding timeWhat it takes to scale a business without adding chaos If your business is growing but operations feel disorganized, this episode breaks down how systems create structure, improve cash flow, and make scaling more predictable Learn more from Business Success Consulting Group: https://bizsuccesscg.com Connect with Adi Klevit on LinkedIn: https://www.linkedin.com/in/adiklevit Explore the Process Guru AI tool: https://bizsuccesscg.com Resources:●       Connect with Ian ●       Download a Tackle Box! ●       Supercharge your marketing and grow your business with video case stories today! ●       Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

How do distributors find better leads and close deals faster? Tim Rasmussen, Founder of Rivet|MRO, explains why most distributors struggle with lead quality and how data changes that process. By analyzing real customer data and identifying high-value segments, teams can target prospects that are more likely to buy. This approach, often called customer cloning, helps sales teams get into accounts faster, close deals sooner, and increase order size. In some cases, results include a 300% increase in orders and significant sales growth. The episode also covers how clickable catalogs and digital tools support sales and how a consistent social media presence builds credibility. In one case, this led to a $190 million opportunity from a prospect that had been watching over time. This is part two of a two-part series on how distributors can use data, digital tools, and co-op marketing to drive sales growth without increasing spend. What You’ll Learn:Why most distributors struggle to generate high-quality leadsHow data reveals high-value customer segmentsWhat the customer cloning strategy looks like in practiceTurning data into targeted campaigns that improve sales performanceHow better targeting leads to faster deals and larger ordersHow digital tools like clickable catalogs support sales and e-commerceWhy is consistent social media building credibility with decision makersHow focused campaigns led to 300% increase in orders and strong sales growth  If your sales team is struggling to find the right leads or your outreach is not turning into real opportunities, this episode breaks down how better targeting and a data-driven strategy can improve results.  Learn more about Rivet|MRO and co op marketing strategies:https://www.rivetmro.com/ Follow Tim Rasmussen for co op marketing strategy and distributor growth insights LinkedIn: https://www.linkedin.com/in/timrasmussen/ Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Why do most industrial distributors leave co-op marketing funds unused? Tim Rasmussen, Founder of Rivet|MRO, explains why co-op marketing funds often go unclaimed in B2B distribution. The process is complex, the rules vary by manufacturer, and most teams do not have the time to manage it. When the funds are used, they are often spent on low-impact tactics that do little to drive sales. The conversation focuses on the gap between marketing and sales for industrial distributors. Without structured systems and tools that support the sales process, B2B marketing efforts often fail to drive measurable sales growth. Tim Rasmussen shares how aligning marketing with how sales teams actually sell leads to stronger performance, including a campaign that resulted in a 57% increase in product sales. This is part one of a two-part series on how distributors can use co-op marketing funds to support sales, improve positioning, and drive growth without increasing marketing spend. The episode breaks down how co-op marketing funds can be used more effectively to build sales enablement tools and improve overall business performance. What You’ll Learn:How co-op marketing funds work and why most distributors ignore themThe complexity behind managing co-op across multiple suppliersWhy co-op funds often get wasted on low-impact tacticsTurning co-op funds into sales tools that support your teamAligning marketing with the sales process to improve resultsHow targeted campaigns led to a 57% increase in salesWhat makes sales tools effective in real customer conversations  If your sales team is struggling to stand out or your marketing efforts are not translating into growth, this episode breaks down how better alignment and strategy can change results. Learn more about Rivet|MRO and co op marketing strategies:https://www.rivetmro.com/ Follow Tim Rasmussen for co op marketing strategy and distributor growth insights LinkedIn: https://www.linkedin.com/in/timrasmussen/ Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Why are law firms losing visibility even when they rank number one on Google? AI search is changing how people find and choose attorneys. With over 80% of legal searches now triggering AI overviews, traditional rankings are getting pushed down the page, and click-through rates are dropping fast. David Arato breaks down what is actually working right now in AI search, and why leads coming from tools like ChatGPT and Claude are converting at a much higher rate. The conversation goes deeper into how the customer journey is changing. Instead of short keyword searches, users are asking layered questions and having longer conversations. By the time they reach a law firm’s website, they are often already decided. You will also hear how David was able to get content ranking in AI results in just hours, what role schema markup plays, and why most law firms are wasting time chasing high-volume keywords instead of focusing on how people actually search today. What You’ll LearnWhy AI overviews are replacing traditional search visibilityHow conversational search is changing client behaviorWhat “conversational content” actually means in practiceHow schema markup can accelerate AI visibilityWhy most SEO content is no longer effectiveHow smaller firms can compete without massive budgets If your firm is still relying on traditional SEO rankings, this episode breaks down what is changing and how to adapt your content for AI-driven search Learn more from Lexicon Legal Contenthttps://lexiconlegalcontent.com/ Connect with David Arato LinkedIn: https://www.linkedin.com/in/davidarato Email: [email protected] Resources:●       Connect with Ian ●       Download a Tackle Box! ●       Supercharge your marketing and grow your business with video case stories today! ●       Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Does your website look outdated or feel inconsistent with the level of your business? Blaire Brown, Founder and CEO of Visionary Advantages, works with companies that are growing but still struggling with how their brand is perceived. Instead of focusing only on leads and traffic, the focus shifts to how your brand actually looks, feels, and signals value before a conversation even starts. Blaire highlights real examples, including a handbag story that reveals how small visual details change perceived value and a brand that built momentum around something as unexpected as unicorn party supplies. These examples show how branding decisions shape how buyers respond long before they evaluate the offer. This conversation explores what makes a brand feel outdated, why many businesses delay redesign too long, and how missing or poorly used brand guides create inconsistency across websites, packaging, and marketing. What You’ll LearnHow to spot an outdated website fastHow design details signal value instantlyWhat the handbag story reveals about positioningWhy unexpected branding can drive demandWhen to stop DIY and hire a designerWhy a brand guide matters and how it’s usedLogo mistakes that make brands look datedHow to choose a design team that gets strategyWhat it takes to redesign a wellness brand If your branding feels disconnected or no longer reflects your business, this episode breaks down where the gap starts and how to approach fixing it. Learn more from Visionary Advantageshttps://visionaryadvantages.com/ Connect with Blaire Brown https://www.linkedin.com/in/blairebrown Resources:●       Connect with Ian ●       Download a Tackle Box! ●       Supercharge your marketing and grow your business with video case stories today! ●       Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Most ad accounts fail for one simple reason. They treat every customer the same. Jason Smith, Founder of Spotlight Social Advertising, breaks down how proper funnel segmentation changes everything. From top of funnel prospecting to bottom of funnel retargeting, he explains how to structure campaigns based on actual behavior. One of the biggest mistakes he sees is using long lookback windows. If someone has not engaged in 30 days, they are no longer warm. They need to be brought back through the funnel. The conversation also dives into real case studies. Brands like Diamondback Tools and Small Pet Select scaled rapidly using this structure, expanded into Pinterest, and unlocked new revenue without relying on a single platform. This episode shows what actually happens when an ad strategy is built for scale, not just short-term performance. This episode is part two of a two-part series focused on how brands scale paid ads using better measurement, stronger creative, and multi-channel strategy What You’ll Learn:How to structure top, middle, and bottom of funnel campaigns the right wayWhy 30-day audiences outperform longer lookback windowsHow to segment 7-day, 14-day, and 30-day retargeting for better resultsWhat causes ad performance to drop as you scale spendHow Pinterest ads unlock new revenue even for unexpected audiencesWhy keyword targeting on Pinterest improves ad accuracyHow authentic UGC outperforms AI-generated ad creative If your ads stop working as you scale or you are unsure what is actually driving revenue, this episode breaks down where the problem starts Need help reviewing your ad performance or scaling your campaigns?Learn more about Jason Smith and Spotlight Social Advertising: https://www.spotlightsocialadvertising.com/ Follow Jason for paid ads strategy and scaling insights LinkedIn: https://www.linkedin.com/in/jason-smith-spotlight Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

At what point does scaling your ads start hurting performance? Jason Smith, Founder of Spotlight Social Advertising, explains why ad performance often breaks down as brands increase spend. He walks through how relying on ROAS can create a false sense of performance and why it fails to reflect how multiple channels contribute to revenue. The conversation focuses on how this leads to scaling issues, misallocated budgets, and missed opportunities for growth. He explains why scaling ads starts with measuring total business performance, not individual platform metrics. He walks through common mistakes, including relying too heavily on ROAS, simplifying campaign structures too early, and failing to segment audiences across different stages of the funnel. The episode also covers how brands often scale spend without understanding how channels work together, leading to inefficient budgets, missed conversions, and stalled growth. This episode is part one of a two-part series focused on how brands scale paid ads using better measurement, stronger creative, and multi-channel strategy. What You’ll Learn:• Why Facebook ads stop working when you try to scale • How ROAS can mislead your ad performance decisions • What media efficiency ratio actually measures • How Meta, Google, and other channels work together • Why turning off one channel can hurt overall results • What causes ad performance to plateau at higher spend • How AI is changing ad targeting and creative strategy • What a proper campaign structure looks like for scaling If your ads stop working as you scale or you are unsure what is actually driving revenue, this episode breaks down where the problem starts. Need help reviewing your ad performance or scaling your campaigns?Learn more about Jason Smith and Spotlight Social Advertising: https://www.spotlightsocialadvertising.com/ Follow Jason for paid ads strategy and scaling insights LinkedIn: https://www.linkedin.com/in/jason-smith-spotlight Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.