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276 episodes
Language
EnglishPublisher
Shane ParrishExplicit
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Date created
2015/04/28
Latest episode
2026/04/22
Average duration
77 min.
Release period
9 days
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Master the best of what other people have already figured out. Deep conversations with the best that go beyond the usual advice to uncover the timeless principles that drive success. If you enjoy the show, please hit the follow button.
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Greg Brockman: Inside the 72 Hours That Almost Killed OpenAI
2026/04/22
The AI race, the future of AGI, and the inside story of OpenAI.
Greg Brockman is the co-founder and President of OpenAI, the company behind ChatGPT and GPT-5. He was the first engineer at Stripe before leaving in 2015 to help start OpenAI.
In this rare conversation, Greg goes inside the moments that built, and nearly broke, the most important AI company in the world.
Greg explains how the original Napa offsite produced the three-step technical plan OpenAI has followed for a decade and the real reason OpenAI had to abandon its pure nonprofit structure.
He then walks through the 72 hours after Sam Altman was fired: where he was when he got the board call, why he quit the same day, how the "Phoenix" backup company was designed at Sam's house the next morning, and the moment Ilya Sutskever's tweet changed everything.
From there, the conversation turns forward: whether we're in a global AI race, how much of OpenAI's own code is now written by AI ("it's hard to know what percent is not"), why OpenAI stopped showing reasoning traces, what a compute-constrained world means for who gets access to AGI, and Greg's answer to the question everyone is really asking: What happens to your job?
-----
Timestamps:
00:00:00 Introduction
00:00:49 Meeting Sam Altman and Starting OpenAI
00:02:40 Building the Founding Team
00:04:25 DeepMind's Lead Over OpenAI
00:04:54 The Change from a Pure Non-Profit
00:06:05 Breakthrough Moments at OpenAI
00:08:22 What Dota 2 Meant for OpenAI
00:10:04 Reasoning Versus Prediction
00:11:59 Tensions Grow at OpenAI
00:15:44 Sam Altman's Firing
00:17:49 Greg Quits OpenAI
00:19:56 Sam Explores Deal with Microsoft's Satya
00:20:28 OpenAI Employees Sign Petition for Altman's Return
00:23:43 Ilya Sutskever Leaves OpenAI
00:24:59 Lessons Learned in Leadership after Sam Ousting
00:28:22 The Thing Ilya Said that Greg Can't Forget
00:32:22 Is AI Going Parabolic?
00:33:24 How Much of OpenAI's Code is Written by AI?
00:36:21 Are AI Chatbots Just Telling Us What We Want to Hear?
00:38:06 The Global AI Race to Reach AGI
00:38:40 What Happens if US Doesn't Reach AGI First?
00:39:49 Are Competing Countries Stealing AI Advancements from U.S?
00:40:38 Why ChatGPT No Longer Shows Reasoning
00:41:47 The Finite Constraints of Compute
00:43:38 On Investing Early in Data Centers
00:46:31 The Future of Data Center Specialization
00:47:52 How OpenAI Will Decide Whose Queries to Serve
00:49:08 OpenAI on Consumer vs Enterprise Models
00:53:05 Data Centers in Space?
01:00:56 What Should AI Regulation Look Like?
01:04:33 The Future of AI-Powered Entrepreneurship
01:04:44 AI and Job Loss
01:07:15 The Skills Young People Should Invest In
01:11:30 What Does Success Look Like For You?
------
Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter
------
Follow Shane Parrish:
X: https://x.com/shaneparrish
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Follow Greg Brockman:
LinkedIn: https://www.linkedin.com/in/thegdb/
Blog: https://blog.gregbrockman.com/
------
Thank you to the sponsors for this episode:
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Playing to Win: Mario Harik on Running XPO, Spotting A Players, and Thinking Big
2026/04/14
Mario Harik is the CEO of XPO, one of the largest trucking companies in the world, and leads a team of 40,000 people across a multi‑billion‑dollar operation.
He started as employee #3, trained under Brad Jacobs (who’s built eight multibillion‑dollar companies from scratch), and has spent the last two decades turning engineering discipline, frontline feedback, and a deep belief in human potential into a repeatable leadership system.
In this conversation, Mario breaks down how he makes decisions in real time using data and “second‑derivative” thinking, how he hires and develops A players (and the gut test that quietly tells you who isn’t one), how he runs meetings so the most junior person in the room often delivers the best idea, and why ego, complacency, and small goals are the silent cap on most leaders and most companies.
You’ll learn: how an engineer thinks about strategy and execution, what Mario learned from Brad Jacobs about thinking big and moving fast, the A/B/C player framework he uses to assess talent, how he turned the Yellow bankruptcy into a capital‑allocation win, and the three core levers—people, capital, and time—he believes drive every great business result.
Enjoy.
Timestamps:
(00:00:00) Why Ego and Complacency Quietly Cap Great Leaders
(00:00:19) How an Engineer’s Mind Changes the Way You Lead
(00:01:58) Using Engineering Frameworks to Run a Multi‑Billion‑Dollar Business
(00:03:38) Letting Go of Perfection: How People Actually Operate
(00:05:14) Lessons from Brad Jacobs: Thinking Bigger
(00:07:13) Building Strong Teams and the Feedback Loops That Keep Them Going
(00:08:18) Evaluating Talent: Skill, Work Ethic, and the Collegiality Test
(00:10:51) Disagree, Then Commit: Making Better Decisions as a Team
(00:12:50) The Service‑First Strategy Behind XPO’s Customer Edge
(00:16:21) Running a Giant Business in Real Time with KPIs and Data
(00:19:41) Why the Best Ideas Come from Frontline Employees
(00:22:35) Using AI and Tech to Track Performance and Cut Errors
(00:28:35) Coaching People with Data Instead of Opinions
(00:29:30) How to Run Effective Meetings
(00:32:36) Pre‑Meeting Prep: Getting the Most Out of Your Team
(00:34:29) Spotting and Developing Future Leaders Inside Your Company
(00:39:48) Mario’s Hiring Framework: How He Really Assesses Candidates
(00:47:30) Early Life Lessons That Still Shape How He Leads Today
(00:49:27) Thinking Analytically About Risk and Big Decisions
(00:50:56) Inside the Yellow Bankruptcy Acquisition: A Case Study
(00:55:31) Turning Strategy Into Execution Through Financial Tracking
(00:59:23) The A/B/C Player Framework for Evaluating Talent
(01:02:12) Creating a High‑Performance Culture Through Belief and Feedback
(01:04:18) How Mario’s Leadership Style (and Feedback) Has Evolved
(01:07:33) People, Capital, and Time: The Three Levers of Value Creation
------
Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter
------
Follow Shane Parrish:
X: https://x.com/shaneparrish
Insta: https://www.instagram.com/farnamstreet/
LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/
Follow Mario Harik:
LinkedIn: https://www.linkedin.com/in/marioharik/
XPO: https://investors.xpo.com/board-member/mario-harik/
------
Thank you to the sponsors for this episode:
+Granola AI, The AI notepad for people in back-to-back meetings: https://www.granola.ai/shane
Check out the Granola Notes.
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How AI at Alpha School Makes Kids Learn 10x Faster (with Joe Liemandt)
2026/03/31
Joe Liemandt quietly built one of the most successful software empires you’ve never heard of—then reappeared with a $1 billion bet that AI can make kids learn ten times faster and love school more than vacation.
At Alpha School, students spend just two hours a day on AI‑driven academics, consistently score in the top 1% on standardized tests, and use the rest of their time to build real‑world life skills: leadership, entrepreneurship, teamwork, and projects they actually care about. There are no lectures, no moving on without mastery, and a very different role for “teachers”—now called guides.
Liemandt is the principal of Alpha School and the founder of Trilogy Software and ESW Capital. He dropped out of Stanford to build Trilogy, made the cover of Forbes twice before turning thirty, became the youngest member of the Forbes 400, then vanished from public life for twenty‑five years while quietly becoming one of the most prolific acquirers of software businesses in the world.
Now he’s using everything he learned about systems, incentives, and scale to rebuild K–12 from first principles around mastery, motivation, and AI.
In this conversation, we cover Joe’s full arc, from sleeping on the floor at Trilogy and being mentored by Jack Welch to deciding that “kids must love school more than vacation” would be a non‑negotiable design principle for Alpha. He explains how the Timeback platform works under the hood, why he’s comfortable streaming student screens to AI in real time, and how he plans to scale this model to a billion kids.
You’ll learn: why he thinks the traditional classroom was designed for a narrow slice of students and wastes everyone else’s time, what changes when kids master a year of material in roughly 20–22 hours, how guides coach motivation instead of delivering lectures, and the simple rules he uses to make high‑stakes decisions about people, product, and strategy.
------
Timestamps:
(00:00) What’s Broken in Today’s Education System
(07:01) What Makes Alpha School Different
(11:01) Real Results: 2 Hours of AI, Top 1% Scores
(16:55) Who Gets In
(23:20) The Everyday Classroom Problems Alpha Is Fixing
(26:40) Redefining Mastery: No Moving On Until You “Get It”
(35:37) Can You Actually Change a System This Big?
(39:19) Teaching Through AI
(44:27) Solving the Motivation Problem: Why Kids Love Alpha
(57:01) What Makes a Great Guide Instead of a Traditional Teacher
(01:01:04) Coaching Kids to Own Their Work (and Their Time)
(01:05:17) Teaching Life Skills: Leadership, Teams, and Real Projects
(01:08:18) “You Can Do Hard Things”: Building Grit in the Classroom
(01:13:25) Streaming Student Screens to AI: How Monitoring Works
(01:21:08) Effort vs. IQ: What Actually Predicts Success at Alpha
(01:23:36) Rethinking Physics for High Schoolers with AI
(01:24:40) After Alpha: What Happens to Graduates?
(01:37:08) Why You Should Invest in Yourself
(01:38:21) Lessons from Jack Welch: Mentorship and Management
(01:45:49) Why Trilogy Didn’t Go Public
(01:51:40) Physical vs Virtual School: What Kids Actually Need More
(02:03:18) Paying Kids to Learn: Incentives, Rewards, and Risks
(02:11:01) What Is Success For You?
------
Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter
------
Follow Shane Parrish:
X: https://x.com/shaneparrish
Insta: https://www.instagram.com/farnamstreet/
LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/
Follow Joe Liemandt:
LinkedIn: https://www.linkedin.com/in/liemandt/
Tools to help your kids:
Math up to grade 7: https://www.synthesis.com/tutor
High School Physics: https://physicsgraph.com
Math Grade 8-12: https://www.mathacademy.com
------
Thank you to the sponsors for this episode:
+Granola AI, The AI notepad for people in back-to-back meetings: https://www.granola.ai/shane
Check out the Granola Notes.
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[Outliers] Harrison McCain: Single-Minded Purpose
2026/03/24
Harrison McCain learned salesmanship by talking his way into a pharmaceutical job at 22, then spent five formative years under K.C. Irving, absorbing lessons in vertical integration, relentless deal-capture, and "management by suggestion."
He quit with no plan, two newborn kids, and no income. His brother Bob noticed that New Brunswick potato farmers were shipping raw potatoes to Maine for processing into frozen fries, then buying the finished product back. The McCains pooled $100,000 in family money, assembled capital from five different sources without giving up equity, and built a plant on a cow pasture in Florenceville.
The company's core strategy was to avoid competition entirely: enter markets where frozen fries didn't exist, prove the market by exporting first, hire locals, and only build a factory after the numbers justified it.
The U.S. was the one market that scared Harrison, and he patiently waited 16 years before a $500 million acquisition of Ore-Ida's foodservice division finally cracked it. Along the way, Harrison nearly destroyed his most important customer relationship with McDonald's by telling their buyer he didn't need to tour his plant, a mistake that took years to repair.
By the time he died in 2004, McCain Foods operated 57 factories across six continents, sold in 160 countries, and processed a million pounds of potato products every hour.
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Timestamps:
(00:00) Introduction
(01:03) The Offer
(04:35) Learning From the Best
(12:30) Time to Build
(19:45) Going Global
(27:57) The McDonald’s Mistake
(31:17) The Operating Principles
(33:24) Florenceville: I Like it Here
(36:10) Characteristics of an Entrepreneur
-----
Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ fs.blog/membership
------
Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter
------
Follow Shane Parrish:
X: https://x.com/shaneparrish
Insta: https://www.instagram.com/farnamstreet/
LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/
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Brookfield CEO: AI Bubble, Opportunities, and Risk | Connor Teskey
2026/03/17
Connor Teskey is the CEO of Brookfield Asset Management, one of the world’s largest investors, managing about a trillion dollars across infrastructure, power, real estate, private equity, and credit.
In this exclusive interview, his first as CEO, we explore his approach to capital allocation, isolating variables, and building a business designed for long-term growth.
Discover why effective investing begins with minimizing losses, how waiting for perfect information can result in missed opportunities, the strategies Brookfield uses to manage market risk while maintaining upside potential, and the key insights he gained working alongside Bruce Flatt.
This discussion goes beyond investment strategies, offering a glimpse into Connor's perspective on decision-making in an uncertain environment, mentorship, culture, positioning, and talent.
It's a rare inside look at the operations of one of the world's most tight-lipped firms.
Enjoy!
-----
Timestamps:
(00:00) Introduction
(00:05) State of the Union for Brookfield
(04:14) Nature of Investing
(07:24) The Rise to Brookfield
(12:06) Your Work Ethic is in Your Control
(17:30) Ad Break
(19:00) Data Center Deep Dive
(22:22) How Does a Deal Come to Be?
(29:34) Taking Bets Against Consensus
(32:00) What Happens Post Business Acquisition?
(40:44) Ad Break
(41:55) Lived Experience Through Crashes
(43:44) Where Does Talent Matter the Most at Brookfield?
(47:10) Identifying Talent
(58:18) Using AI to Increase Value Not Cut People
(01:01:58) When Was Brookfield the Underdog?
(01:03:38) Personal Ambition Over the Next 20 Years
(01:10:34) Behind The Scenes of Oaktree
(01:15:17) Work and Life Harmony
(01:17:54) Time Allocation
(01:19:58) The Most Fun Deal to Work On
------
Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter
------
Follow Shane Parrish:
X: https://x.com/shaneparrish
Insta: https://www.instagram.com/farnamstreet/
LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/
Follow Connor Teskey:
LinkedIn: https://www.linkedin.com/in/connor-teskey-67931326b/?originalSubdomain=uk
------
Thank you to the sponsors for this episode:
+Granola AI, The AI notepad for people in back-to-back meetings: https://www.granola.ai/shane
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-----
* Note: Shane and guests may hold positions in assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. Nothing in this conversation should be considered investment advice, financial guidance, or a recommendation to buy or sell any security. Always do your own due diligence or consult with a qualified financial advisor before making investment decisions.
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[Outliers] J.W. Marriott: Building an Empire Without a Master Plan
2026/03/10
Bill Marriott built the largest hotel company in the world. But he didn’t open his first hotel until he was 55 and he fought against it the whole way.
In fact, the man that would go on to build the world’s largest hotel chain started with a nine-seat root beer stand in Washington, DC and a simple goal: serve people well and build something that lasts.
In this episode of Outliers, we explore how Marriott turned that single stand into huge hotel empire without a master plan. In fact, before hotels, he even made a detour to start the airline catering industry.
We break down his obsession with downside risk, how he isolated variables like location, and why his refusal to rely on forces he couldn’t control allowed him to expand during the Great Depression while his competitors folded.
-----
Approximate Timestamps:
(00:00) Introduction
(03:58) Ice Cold Root Beer
(10:35) The Hot Shoppe Expansion
(12:07) Building the Machine
(20:07) The Airport Expansion
(24:20) The Marriott Lessons
(26:22) The Hotel Empire
(30:53) Handing Over the Presidency
(35:01) The End of an Era
-----
Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ fs.blog/membership
------
Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter
------
Follow Shane Parrish:
X: https://x.com/shaneparrish
Insta: https://www.instagram.com/farnamstreet/
LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/
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The CEO Who Lost 80% of His Company's Value (And Built It Back): Vlad Tenev
2026/03/03
In January 2021, Vlad Tenev made a decision that nearly destroyed Robinhood. Wall Street called it betrayal. Customers called it cowardice. He has never fully explained what happened — until now.
Vlad Tenev built Robinhood into a financial titan, navigated the unprecedented GameStop crisis, and completely re-engineered the company to thrive after losing the vast majority of its market value.
He breaks down the brutal transition from bloated hyper-growth to a lean machine, why a "juicy falsehood is more powerful than a boring truth", and the 3 distinct phases of AI integration separating the winners from the dead.
Believe it or not, GameStop was not his hardest moment.
-----
Approximate Timestamps:
(00:00) The Unprecedented Crisis
(00:33) The Truth About GameStop
(09:30) Why False Narratives Win
(10:39) Surviving an 80% Market Crash
(16:02) Firing the Nice Founder & Going Founder Mode
(24:25) Rules for High Performance
(28:50) The Young Talent Advantage
(35:13) First Principles Storytelling
(39:07) 3 Phases of AI Integration
(50:03) Building AI That Reasons
(01:02:59) Fixing Private Market Access
(01:20:04) Deciding What to Build Next
(01:22:05) Surviving 1800% Inflation
(01:31:22) How Robinhood Makes Money
(01:39:51) Redesigning the Modern Bank
(01:47:47) The Definition of Success
-----
Check out Vlad:
https://investors.robinhood.com/management/vlad-tenev
https://www.linkedin.com/in/vlad-tenev-7037591b/
------
Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter
------
Follow Shane Parrish:
X: https://x.com/shaneparrish
Insta: https://www.instagram.com/farnamstreet/
LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/
------
Thank you to the sponsors for this episode:
+Granola AI, The AI notepad for people in back-to-back meetings: https://www.granola.ai/shane
Check out the Granola Notes
+Download The League App today and find your perfect match! https://click.theleague.com/qmhm/0vdzsmj5
+Shopify: https://shopify.com/knowledgeproject
+.tech domains: Nothing says tech like being on .tech https://get.tech/
And a Big shout out to Wouter Teunissen who prepared a book on Robinhood that helped me prepare!
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[Outliers] The Obsession That Built Nike | Phil Knight
2026/02/24
Phil Knight is the founder of Nike, the brand that reshaped sports and became one of the most powerful companies in the world.
What would you do if your bank, your supplier, and your government all turned against you at the same time? Phil Knight didn’t have to imagine it. He lived on the edge of insolvency for nearly two decades.
This Outliers episode explores belief, trust, fear, and the price of growth through the story of Nike’s founding.
-----
Approximate Timestamps:
(00:00) Introduction
(02:07) Lessons From Phil Knight
(11:25) How It All Began
(15:56) The Waiting Game
(22:26) The Darker Times
(32:56) The End of the Customs War
-----
Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ fs.blog/membership
------
Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter
------
Follow Shane Parrish:
X: https://x.com/shaneparrish
Insta: https://www.instagram.com/farnamstreet/
LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/
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The $2 Trillion Mind | Nicolai Tangen
2026/02/17
Nicolai Tangen is the CEO of Norges Bank Investment Management, the world’s largest sovereign wealth fund. He is responsible for managing $2.1 trillion. That's roughly 1.7% of every listed company on earth.
In this episode, we explore the intersection of massive wealth, high-speed decision-making, and the psychological traits required to survive the AI revolution.
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Approximate Timestamps:
(00:00) Introduction
(01:09) What Are You Leaning Against?
(03:17) Tech Sector Evolution
(04:15) The AI Bubble
(05:44) Will AI Replace Humans in Investing?
(06:24) Lessons on Listening
(09:15) American vs. European Mindset
(12:09) Prime Minster For a Day
(14:27) Most Important Data
(16:00) Speed and Agility
(17:05) Ad Break
(18:35) Using Urgency as a Tool
(20:12) Can You Teach People to Change Their Minds?
(22:14) Positive and Negative Comments
(22:56) Testing Assumptions Before a Big Investment
(25:07) Attitude Towards Risk
(28:33) What’s Gotten Harder in Investing?
(29:07) The Rise of Passive Investing
(33:42) Why Did You Take This Job?
(35:04) Ad Break
(36:14) Sovereign Wealth Funds
(38:24) Voting Against Elon Musk’s Pay Package
(39:08) Building Long-Term Thinking
(43:17) Slowing Down Decisions
(45:13) Seeking Out Disagreement
(48:08) Hiring Checklist
(49:15) 140 Conversations To Prepare For A Huge Role
(53:33) CEO Evaluation
(01:01:25) What is Success For You?
------
Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter
------
Follow Shane Parrish:
X: https://x.com/shaneparrish
Insta: https://www.instagram.com/farnamstreet/
LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/
Follow Nicolai Tangen:
LinkedIn: https://www.linkedin.com/in/nicolai-tangen/?originalSubdomain=no
Learn More: https://www.nbim.no/en/about-us/leader-group/leadergroup-persons/nicolai-tangen/
------
Thank you to the sponsors for this episode:
+Granola AI, The AI notepad for people in back-to-back meetings: https://www.granola.ai/shane
Check out the Granola Notes
+Download The League App today and find your perfect match! https://click.theleague.com/qmhm/0vdzsmj5
+Shopify: https://shopify.com/knowledgeproject
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Psychology of Power | Michael Ovitz
2026/02/03
Michael Ovitz co-founded CAA and helped reshape Hollywood, then took the same playbook into tech investing and advising founders.
In this conversation, he breaks down the operating rules that kept CAA from losing clients, and the personal disciplines that kept him grounded when the stakes got massive.
You’ll learn how to build momentum, tell the truth without hesitation, read for context instead of noise, hire people who raise the standard, and package ideas into outcomes.
-----
Upgrade: Get a hand-edited transcript and an ad-free experience, along with my thoughts and reflections at the end of every conversation. Learn more @ fs.blog/membership
------
Approximate Timestamps:
(00:00) Introduction
(00:58) Learning Machine
(03:41) You Don't Know Everything
(08:17) How People Go Wrong
(16:42) Don’t Fight Your Job
(18:28) Managing Relationships
(20:46) Hiring Top Performers
(26:47) Never Get High on Your Own Supply
(30:27) Identifying Greatness
(33:28) Meeting Marc Andreessen
(43:42) On Failure
(47:48) The Smartest Person I Ever Met
(52:49) The Genius of Patrick Collison
(57:51) A Good Idea Taken Too Far
(01:01:30) Information Consumption
(01:14:13) Business Education Curriculum
(01:16:28) Momentum
(01:18:16) Packaging
(01:24:43) What Would You Tell Your Younger Self?
(01:26:30) The Importance of Trust
(01:29:15) What is Success For You?
------
Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter
------
Follow Shane Parrish:
X: https://x.com/shaneparrish
Insta: https://www.instagram.com/farnamstreet/
LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/
Follow Michael Ovitz:
LinkedIn: https://www.linkedin.com/in/mikeovitz/
Book: https://amzn.to/4kn9jb9
------
Thank you to the sponsors for this episode:
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[Outliers] How McDonald’s Took Over America | Ray Kroc
2026/01/27
Ray Kroc turned McDonald’s from a single roadside restaurant into a system built to scale.
At 52, after decades selling paper cups and milkshake machines, he opened the first McDonald’s in 1955 and helped grow it to nearly 8,000 restaurants worldwide.
This Outliers episode breaks down how standards, execution, franchising, and real estate created a business machine built to last.
-----
Approximate Timestamps:
(00:00) Introduction
(01:46) Turning Dreams Into Action
(10:05) The Multimixer
(15:51) America's Roadside Revolution
(22:58) Building the Machine
(32:14) What Ray Kroc Really Built
(43:12) Epilogue: Grinding it Out
-----
Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ fs.blog/membership
------
Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter
------
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Morgan Housel: Wealth is What You Have Minus What You Want
2026/01/20
Morgan Housel breaks down the exact framework he uses to build wealth, minimize financial stress, and buy freedom.
While most financial advice focuses on how to get rich, Morgan explains why the skills needed to stay rich are completely different.
You will learn why "boring" investing beats complex strategies, how to avoid the social traps that destroy wealth, and the specific equation for finding contentment.
Morgan Housel is a partner at Collaborative Fund and the bestselling author of The Psychology of Money.
Enjoy!
-----
Approximate Timestamps:
(00:00) Trailer/Introduction
(00:58) What Drives You?
(04:50) What Can Money Do For Us?
(07:22) Happiness vs. Satisfaction
(11:45) Becoming Financially Independent
(14:40) Survival and Contrast
(20:16) Ad Break
(21:05) Investing: Can You Beat the Market?
(22:32) When Is The Right Time To Buy a House?
(26:45) Housing Affordability and Equity
(28:39) Step by Step Investing
(35:08) Eras of Life and Spending In Those Eras
(43:50) Raising Kids With Money
(48:46) Social Media: Expectations and Comparison
(55:46) Lessons From the Vanderbilts
(01:01:21) Learning From Others Spending Habits
(01:07:51) Lessons From History: Depressions, Panics, Downturns
(01:11:40) Net Worth in Cash
(01:14:20) Passive Income and Financial Independence
(01:25:58) Massive Success: Doing It All Again
(01:32:27) What Should You Optimize For?
(01:38:24) What Do You Splurge On?
(01:40:38) What Can History Teach Us About Inflation?
(01:47:46) Index Funds Allocation
(01:53:36) What Is Success For You?
-----
This episode of the Knowledge Project is for informational purposes only. The views and opinions expressed by Shane Parrish or our guests are solely their own. Nothing in this conversation should be considered investment advice, financial guidance, or a recommendation to buy or sell any security. Always do your own due diligence or consult with a qualified financial advisor before making investment decisions. It's time to listen and learn.
-----
Psychology of Money: https://geni.us/my3K
Morgan Housel
X: https://x.com/morganhousel
Website: https://www.morganhousel.com/
-----
Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ fs.blog/membership
------
Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter------
Follow Shane Parrish:
X: https://x.com/shaneparrish
Insta: https://www.instagram.com/farnamstreet/
LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/
------
Thank you to the sponsors for this episode:
Granola AI, The AI notepad for people in back-to-back meetings: https://www.granola.ai/shane
Check out the Granola Notes here.
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Multidisciplinary Approach to Thinking | Peter D. Kaufman [Outliers]
2026/01/13
Peter D. Kaufman is the Chairman and CEO of GlenAir, the editor of Poor Charlie’s Almanack, and was a decades-long friend of Charlie Munger.
In a talk that was never meant to be made public, one of the world's greatest business minds reveals the secrets to multidisciplinary thinking.
Peter allowed the complete talk to be transcribed and posted on FS.
-----
Approximate Timestamps:
(00:00) Introduction
(01:49) Why is Multidisciplinary Thinking Important?
(07:27) How The World Works
(18:39) The Biggest Blind Spots in Business
(22:05) You Only Get One Life
-----
Dive into Mental Models: https://fs.blog/tgmm/
-----
Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ fs.blog/membership
------
Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter
------
Follow Shane Parrish:
X: https://x.com/shaneparrish
Insta: https://www.instagram.com/farnamstreet/
LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/
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How to Build Good Habits & Break Bad Ones | James Clear
2026/01/01
James Clear is the author of Atomic Habits, a global bestseller that has shaped how millions of people think about habits, consistency, and long-term change.
In this conversation, James explains how habits shape identity, why progress often stays invisible before it compounds, and how to design your environment so good behavior becomes the default.
You will learn how to stay consistent when motivation fades, stop quitting too early, and build habits that work across different seasons of life.
-----
Approximate Timestamps:
(00:00) Introduction
(00:56) The Role of Identity in Habit Formation
(03:38) Lack of Patience Changes the Outcome
(07:20) Seeing Invisible Progress
(09:58) Why Do We Change What's Working?
(13:46) Creating Conditions for Success
(17:44) Finding the Confidence to Start
(23:55) Playing to Win vs. Playing Not to Lose
(26:29) Internal Sayings to Live By
(30:36) Reputation
(34:32) Positioning in Business and Life
(44:36) Investment Philosophy
(47:18) Turning Reading Habits into Action
(50:31) Taking Notes While Reading...
(52:36) ...And Then What?
(56:06) Maintaining Focus on What You Want
(58:01) Lessons on Filtering Opportunities
(01:06:06) Longevity of Content
(01:07:21) Sequencing Through the Eras of Your Life
(01:11:22) What is a Habit?
(01:13:03) Is a Habit Working For You or Against You?
(01:15:20) Evaluation Framework for Habits
(01:18:32) Building or Replacing a Habit
(01:22:19) Social Media Detox
(01:25:34) The Most Important Upstream Habits to Create
(01:29:58) Relationship Check-In
(01:30:57) Thoughts on Popular Habits
(01:37:31) Become Stronger Than Your Feelings
(01:42:59) When Should You Deep Dive into an Idea
(01:48:12) Complexity vs. Simplicity
(01:54:40) Consistency vs. Intensity
(02:01:11) Learning New Subjects as an Adult
(02:06:40) Prioritization
(02:11:53) What is Success For You?
-----
Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ fs.blog/membership
------
Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter
------
Follow Shane Parrish:X: https://x.com/shaneparrish
Insta: https://www.instagram.com/farnamstreet/
LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/
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The Outlier Playbook: The Patterns Behind Enduring Success
2025/12/30
What do some of the greatest outliers in business history have in common?
For the past year, I’ve been sharing the stories of history's greatest outliers like James Dyson, Estée Lauder, Sol Price, Henry Singleton, Les Schwab, Rose Blumkin, Jim Clayton, and Andrew Mellon. These are names that deserve to be studied, but rarely are.
This episode explores the mindsets, systems and patterns history’s most notable outliers used to turn adversity into long-term advantage.
-----
Approximate Timestamps:
(00:00) - Introduction
(01:51) - Part 1: A Taste for Saltwater
(09:20) - Part 2: Do it now
(17:40) Ad Break
(19:37) - Part 3: Systems to Scale
(30:51) - Part 4: Understand What Really Matters
-----
Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ fs.blog/membership
------
Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter
------
Follow Shane Parrish:X: https://x.com/shaneparrish
Insta: https://www.instagram.com/farnamstreet/
LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/
------
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.tech domains: Nothing says tech like being on .tech https://get.tech/
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-----
This episode is for informational purposes only.
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Podcast reviews
Read The Knowledge Project podcast reviews
Traca S. 2026/04/16
A Level Up for Serious Thinkers
I don’t just listen to this podcast — I study it.
I’ll find a single episode and come back to it five times, sometimes more. That’s how much depth th...
BagOfMaps 2026/03/07
Please improve sound quality
I love your podcast. The content, guests and thoughtfulness of your interviews are top notch. I’d like to suggest an improvement. The host’s is very m...
TAstrong 2026/02/16
Proven method distilled in the simplest terms
Such a wide variety of leaders from many walks of life and straightforward conversations making the ideas easily available to a common man! Shane is t...
PetLoverforever 2026/02/09
Enlightening
Every episode I learn something knew even when I think I know a lot about that topic and the best part of being a member is getting Shane’s insights a...
courtneyinLA 2026/01/15
Fantastic!
I just listened to the “Outliers” episode and it’s a tour de force! It is full of amazing stories that Shane zips through so fast, your head will be s...
JTing6 2025/06/26
Simply my Favorite Pod
Not sure what all the recent review hate is about I think Shane’s pod has on improved over time. I find Shane to be great interviewer and super easy t...
Oopsawally 2025/04/14
good until
I listened to this podcast for years. Some excellent interviews! But this political posture now with interviewing a single candidate just weeks before...
TofuMySon 2025/05/31
Please stop saying “let’s double click on that”
I was a fan but I can’t take the risk at hearing the cringy corporate jargon in my free time.. taking a break
L Helen Yow 2025/05/04
Used to be good, now weirdly annoying
While this podcast used to be pretty good, recent efforts to ramp up the auditory appeal are try-hard and annoying. This is especially prominent in th...
rogerdavis2 2025/04/17
Another tech-bro
Shane Parrish is another tech-bro who thinks he has all the answers for all of us. He says it's time to "listen and learn" but he really means "listen...
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