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The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend. Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, New Business Diaries, and IPA On... Talent Matters break down the big issues facing advertising and communications business.

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Check latest episodes from IPA Podcast podcast

The IPA Making Sense Podcast: Louise Twycross-Lewis

2026/10/07

PHD's Louise Twycross-Lewis joins the IPA Making Sense Podcast to discuss her belief in the power of research, how insight is evolving in an AI-driven world and how it can fuel creativity.

The Effectiveness Files: Will Butler-Adams, Brompton Bicycle

2026/09/23

Brompton Bicycle Managing Director Will Butler-Adams joins the IPA Effectiveness Files to talk about their journey to becoming Britain's biggest bike manufacturer, how they've set out to create urban freedom for happier lives, and what bicycle design can teach us about marketing.

New Business Diaries: The state of new business in 2026

2026/09/16

Emily Crabtree, Global Marketing Director at IMA, and Patrick Ryan, Founder of 300 Consultancy, join the IPA New Business Diaries to discuss the state of new business in 2026, the 'age of more' and how to drive sustainable growth for the agency and the client.

The IPA Making Sense Podcast: Jenny Biggam

2026/09/09

Jenny Biggam, Founder of the7stars, joins the IPA Making Sense Podcast to explain what makes a great planner, how to separate good judgment from risky decisions and explore whether it is time to reconsider what we call media planning in today's landscape.

The IPA Making Sense Podcast: Rik Moore

2026/08/12

Rik Moore, Managing Partner, Strategy at The Kite Factory, joins the IPA Making Sense Podcast to talk through how his comedy career influenced his career in advertising, how leaders can balance brand and performance and much more.

The IPA Making Sense Podcast: Monica Majumdar

2026/07/15

Monica Majumdar, Director of Client Strategy at Reach, joins the IPA Making Sense Podcast to explore the key lessons from a career spanning agencies and media owners; why attention, trust and local journalism matter more than ever and what the future holds for the relationship between audiences, publishers and advertisers in a rapidly changing media landscape.

The IPA Making Sense Podcast: Tessa LeGassick

2026/06/24

Tessa LeGassick, Chief Planning Officer at Hearts & Science, joins the IPA Making Sense Podcast to explore what makes a good planner, why the role is more important than ever, the impact of AI and much more.

The IPA Making Sense Podcast: Sam Knowles

2026/05/27

What is it about studying Classics that sets you up for success in the insight business? Sam Knowles, Chief Data Storyteller at Insight Agents, joins the IPA Making Sense Podcast to discuss insight, innovation, AI, decision-making and much more.

The IPA Making Sense Podcast: Vicky Fox

2026/05/06

Vicky Fox, Chief Planning Officer at Omnicom Media, joins the IPA Making Sense Podcast to share her advice for anyone starting their career now, how the pivot from searching to prompting is driving zero-click behaviour and what this means for the future of our industry.

IPA On... Dating trends

2026/04/22

Carlos Andres Rodriguez, Global Creative Director at Omnicom and IPA Insight Manager, Eric Kreis, join the IPA On... Podcast to explore Gen Z and modern dating trends.

The Effectiveness Files: HIVED

2026/04/08

Murvah Iqbal, CEO & Co-founder of all-electric delivery company HIVED, joins the IPA Effectiveness Files to talk about the journey HIVED has been on so far, the origins of the business and the core principles behind the brand.

The IPA Making Sense Podcast: Mike Follett

2026/04/01

Mike Follett, CEO of Lumen Research, joins the IPA Making Sense Podcast to explore the power of attention as a metric, how it varies across media and what this means in practice for planners and strategists.

IPA On... The value of creativity

2026/03/18

Award-winning strategy and transformation leader and author Sue Unerman joins the IPA On... podcast to discuss her book 'A Year of Creativity', and lessons from a storied career in advertising on belonging, wellbeing and success strategies for women at work. You can purchase 'A Year of Creativity' here: https://www.amazon.co.uk/Year-Creativity-Boosting-Innovation-Inspiration/dp/1399413252

The IPA Making Sense Podcast: Rich Kirk

2026/03/11

Rich Kirk, Chief Strategy Officer at EssenceMediacom, joins the IPA Making Sense Podcast to explore how to think about the physics of formats, what signal strength means for modern media planning, and how AI is revolutionising the search landscape.

The IPA Making Sense Podcast: Caroline Manning

2026/02/25

Initiative's Caroline Manning joins the IPA Making Sense podcast to explore how to find coherence in a fragmented media world, how planners can balance data, culture, and creativity, and how emerging tools like AI can be used to supercharge, rather than replace, human thinking.