Advertise on podcast: Business of Beverages

In this special live episode you'll learn why the man with 50 years experience creating the biggest spirits brands in the world dislikes beer and how he thinks those who make and market it can do so much better. Recorded in the historic Irish College in Leuven, Belgium, in front of a large audience of Business of Beverages listeners, Will and special guest co-host, Susan Boyle talk with David Gluckman, author of That Shit Will Never Sell and creator of Baileys, Tanqueray Ten and Ciróc Vodka. David is in provocative form as he addresses an audience of brewers and beer lovers, explaining why beer is so unappealing to so many consumers. Ingredients, serve sizes, packaging and communication all come into focus as he back up his ire with well reasoned examples, from the mega successful Corona to the ill fated Virgin Lager. However he also offers thought provoking solutions and issues a challenge to everybody in beer to do better in a conversation full of wit and warmth. Please note that this is the third and final in a series of episodes that were recorded Live in Leuven as part of the first Business of Beverages roadshow which included, brewery tours, beer pairing dinners, brasserie visits and technical talks amongst other amazing adventures in the Beer Capital of Europe. If you want to talk to us about ideas and suggestions for our next roadshow destination & theme, please email bizbevpod@gmail.com Support the show

Which drink is part of a Caesar cocktail? Which drink is known as a "Fredo" when it's cold? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will and Foxy every other week (between the "serious" episodes). A Shot Of... sees each of our hosts take turns trying to guess which beverage is being described in cryptic clues. The points on offer vary as the difficulty changes and competition heats up!  Play along and let us know if you think you can do better! And remember, it's only a bit of craic Support the show

In this special live episode you'll learn how the the man leading the revolution in brewing technology for the biggest company on the planet believes that cheeper, better and greener beer is possible for all. Recorded in the historic Irish College in Leuven, Belgium, in front of a large audience of Business of Beverages listeners, Will and special guest co-host, Susan Boyle talk with David De Schutter, Global Vice President for Innovation and Technology Development for AB Inbev, the world's largest brewer. David leads a team of over 120 brewers, engineers, materials specialists, consumer analysts and neuro scientists as they try to find more efficient, sustainable and tastier ways to brew beers. David explains how AB Inbev have developed technology to reduce the carbon footprint of Brewhouse operations by 90% and how they have made this freely available to smaller brewers. Are there any catches? Please note that this is the second in a series of episodes that were recorded Live in Leuven as part of the first Business of Beverages roadshow which included, brewery tours, beer pairing dinners, brasserie visits and technical talks amongst other amazing adventures in the Beer Capital of Europe. If you want to talk to us about ideas and suggestions for our next roadshow destination & theme, please email bizbevpod@gmail.com Support the show

Which drink has 3 separate fruit infusion processes? Which drink is has an ABV that varies by up to 1% depending on its age? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will and Foxy every other week (between the "serious" episodes). A Shot Of... sees each of our hosts take turns trying to guess which beverage is being described in cryptic clues. The points on offer vary as the difficulty changes and competition heats up!  Play along and let us know if you think you can do better! And remember, it's only a bit of craic. Support the show

In this special live episode you'll learn how the Brewers of Europe organisation is fighting for Beer's place at the European table as it lobbies, researches and represents on behalf of all brewers. Recorded in the historic Irish College in Leuven, Belgium, in front of a large audience of Business of Beverages listeners, Will and special guest co-host, Susan Boyle talk with John Brauer, Executive Officer with the Brewers of Europe. John is uniquely placed to talk about the massive challenges that beer faces from a regulatory point of view but also the opportunities that new brewing techniques and categories provide. John is frank about the advantages and disadvantages that organisations like the Brewers of Europe face as they represent large and small brewers whose priorities may clash in the short term but align in the long term. Please note that this is the first in a series of episodes that were recorded Live in Leuven as part of the first Business of Beverages roadshow which included, brewery tours, beer pairing dinners, brasserie visits and technical talks amongst other amazing adventures in the Beer Capital of Europe. If you want to talk to us about ideas and suggestions for our next roadshow destination & theme, please email bizbevpod@gmail.com Support the show

It's time to come to Belgium with us! We're hosting a 2 day BizBevPod Live in Leuven event all about Belgian Beer on May 25th -27th with: live interviews with world class industry guests, exclusive brewery tours, beer pairings, brasserie visits, panel discussions and networking events. It's not too late,  just drop us a mail at BizBevPod@Gmail.com and we'll share details. Back to the quiz... Which drink is sold in an "award winning" bottle deigned in the 1970's? Which drink is made from fruit varieties such as Merrylegs and Mumblehead? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will and Foxy every other week (between the "serious" episodes). A Shot Of... sees each of our hosts take turns trying to guess which beverage is being described in cryptic clues. The points on offer vary as the difficulty changes and competition heats up!  Play along and let us know if you think you can do better! And remember, it's only a bit of craic. Support the show

Come to Leuven with us! We're hosting a 2 day BizBevPod Live event all about Belgian Beer on May 25th -27th with: live interviews with world class industry guests from Duvel, ABI, The Brewers of Europe and others, exclusive brewery tours, beer pairings, brasserie visits, panel discussions and networking events. the last few places are available now. Just drop us a mail at BizBevPod@Gmail.com and we'll share details. Back to the episode... In this episode you'll learn how the boom in whiskey sales has led some to invest in "rare" bottles or cask programmes that have a whiff of the gold rush about them. Will  talks to Serghios Florides, Editor in Chief of the Irish Whiskey Magazine about the promises and the pitfalls of investing in whiskey. Serghios gives his expert views on the right and wrong way to go about turning your interest in whiskey into an investment. On our Desert Island, Bill Franks, the Chairman of "The Canadian College of Whiskey Knowledge" talks endearingly about blagging his way around the Whiskey world and turning an interest into an artform. No only that but we talk about Foxy's recent tumble and Will's ineptitude at recording. Support the show

Come to Belgium with us! We're hosting a 2 day BizBevPod Live in Leuven event all about Belgian Beer on May 25th -27th with: live interviews with world class industry guests, exclusive brewery tours, beer pairings, brasserie visits, panel discussions and networking events. Places have just opened for booking. Just drop us a mail at BizBevPod@Gmail.com and we'll share details. Back to the quiz... Which drink was was used instead of saline? Which drink is aged in a combination of oak casks and glass demi johns? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will and Foxy every other week (between the "serious" episodes). A Shot Of... sees each of our hosts take turns trying to guess which beverage is being described in cryptic clues. The points on offer vary as the difficulty changes and competition heats up!  Play along and let us know if you think you can do better! And remember, it's only a bit of craic. Let me say it again...Come to Leuven with us! We're hosting a 2 day Belgian Beer Bonanza on may 25th -27th with: live interviews with World class industry guests, Exclusive Brewery tours, Beer pairings, Brasserie visits, panel discussions and networking events. Places have just opened for booking. Just drop us a mail at BizBevPod@Gmail.com and we'll share details Support the show

Come to Leuven with us! We're hosting a 2 day BizBevPod Live event all about Belgian Beer on May 25th -27th with: live interviews with world class industry guests from Duvel, ABI, The Brewers of Europe and others, exclusive brewery tours, beer pairings, brasserie visits, panel discussions and networking events. Places have opened for booking. Just drop us a mail at BizBevPod@Gmail.com and we'll share details. Back to the episode... In this episode you'll learn how the global distilled non alc category was created by one man with curiosity and a thousand bottles of hope. Will  talks to Ben Branson, the founder of Seedlip, about the nitty gritty of how he created the business and the challenges and opportunities he faced along the way. Specifically Ben describes the difficulties in persuading retailers to categorise and fixturise the emerging non alc category correctly and the temptation to devalue the category through cutting margin and prices too quickly. Plus Ben expands on why he chose to seek investment from Diageo and how that allowed him to achieve his goals quicker. No only that but we talk about Foxy's return to the Beer Festival circuit and Will's understanding of the theory of Effectuation. We skip our visit to our Desert Island because it's a bank holiday and a change is as good as a rest. Support the show (https://www.buymeacoffee.com/BizBevPod)

Come to Belgium with us! We're hosting a 2 day BizBevPod Live in Leuven event all about Belgian Beer on May 25th -27th with: live interviews with world class industry guests, exclusive brewery tours, beer pairings, brasserie visits, panel discussions and networking events. Places have just opened for booking. Just drop us a mail at BizBevPod@Gmail.com and we'll share details. Back to the quiz... Which drink was first created in Fraserburgh? Which drink was amended from 11% ABV to 15% ABV to avoid tax in Germany? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will and Foxy every other week (between the "serious" episodes). A Shot Of... sees each of our hosts take turns trying to guess which beverage is being described in cryptic clues. The points on offer vary as the difficulty changes and competition heats up!  Play along and let us know if you think you can do better! And remember, it's only a bit of craic. Let me say it again...Come to Leuven with us! We're hosting a 2 day Belgian Beer Bonanza on may 25th -27th with: live interviews with World class industry guests, Exclusive Brewery tours, Beer pairings, Brasserie visits, panel discussions and networking events. Places have just opened for booking. Just drop us a mail at BizBevPod@Gmail.com and we'll share details. Support the show (https://www.buymeacoffee.com/BizBevPod)

Come to Leuven with us! We're hosting a 2 day BizBevPod Live event all about Belgian Beer on May 25th -27th with: live interviews with world class industry guests from Duvel, ABI, The Brewers of Europe and others, exclusive brewery tours, beer pairings, brasserie visits, panel discussions and networking events. Places have opened for booking. Just drop us a mail at BizBevPod@Gmail.com and we'll share details. Back to the episode... In this episode you'll learn how one young woman is changing the way that the spirits industry (and Scotch in particular) builds it's networks and educates it's consumers, ambassadors and advocates. Will  talks to Georgie Bell, the Global Head of Advocacy for incubation Brands at Bacardi. Despite being an industry veteran with nearly 15 years experience and memberships of the most exclusive industry bodies, Georgie is still retains an outsider's perspective, enabling her to better advise and agitate for change in an industry that can be seen as "stale, male and pale". Our visit to our Desert Island sees  Ben Branson, the founder of Seedlip, make a pretty left-field choice that will bring home comforts, if not tropical tastes, to the island. No only that but we talk about Foxy's shirking of BizBevPod responsibilities, wedding ceremonies and the worst cocktail Will has ever ordered. Support the show (https://www.buymeacoffee.com/BizBevPod)

Come to Belgium with us! We're hosting a 2 day BizBevPod Live in Leuven event all about Belgian Beer on May 25th -27th with: live interviews with world class industry guests, exclusive brewery tours, beer pairings, brasserie visits, panel discussions and networking events. Places have just opened for booking. Just drop us a mail at BizBevPod@Gmail.com and we'll share details. Back to the quiz... Which beer was the first to be imported to the USA after the end of prohibition? Which drink was invented in the University of Bristol? As you'll hopefully have gathered by now, the Business of Beverages brings you drinks industry insights with makers, marketers and mischief every fortnight. However we thought that we would dial up the mischief with a short quiz/game played between Will and Foxy every other week (between the "serious" episodes). A Shot Of... sees each of our hosts take turns trying to guess which beverage is being described in cryptic clues. The points on offer vary as the difficulty changes and competition heats up!  Play along and let us know if you think you can do better! And remember, it's only a bit of craic. Let me say it again...Come to Leuven with us! We're hosting a 2 day Belgian Beer Bonanza on may 25th -27th with: live interviews with World class industry guests, Exclusive Brewery tours, Beer pairings, Brasserie visits, panel discussions and networking events. Places have just opened for booking. Just drop us a mail at BizBevPod@Gmail.com and we'll share details. Support the show (https://www.buymeacoffee.com/BizBevPod)