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Fundraising does not have to feel like throwing spaghetti against the wall and hoping for the best. My guest this week is going to help us finally take the guesswork out of finding, cultivating & activating new donors — in proven and actionable ways. In this episode, we discuss: How to Attract New Funders And Donors to Fuel Your GrowthHow to fund growth How to Mobilize your board to be *real* ambassadors and meaningful thought partners to you and your team How to attract (instead of chasing!) increased revenue by deepening your thought leadership and expanding your network About Brooke Richie-Babbage Brooke Richie-Babbage has spent the past 23 years working as a nonprofit leader and social entrepreneur.  She is the host of the Nonprofit Mastermind Podcast, and the founder and CEO of Bending Arc, a social impact strategy & digital content agency that partners with non-profit leaders and philanthropic institutions around the country to support the launch and sustainable growth of high-impact nonprofits. Connect with Richie on LinkedIn Visit Richie's website Tune in on The Nonprofit Mastermind Podcast Email Brooke at: brooke@brookerichiebabbage.com Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

In the last few years, bilingual social media content has emerged as a tool used to increase diversity and rights for minority groups. On Instagram, Twitter, Facebook, Snapchat, and other social platforms, organizations such as Tide Pods by Unilever have released bilingual images that support diverse communities.  More recently, nonprofits have started to use bilingual social media content as a marketing tool and support communities by creating awareness and encouraging the involvement of people to take positive action. This is important because it gives back to communities that have been left out by mainstream culture for many years. My guest today is Maria Ochoa, Founder and CEO at Emprender Creative, an agency helping organizations realize their vision by providing bilingual marketing services with content that is culturally targeted, impactful, and relevant to the Latinx community.  Maria has over 20 years of experience working with diverse populations in California and Illinois — advocating for individuals and groups. Her work in social media and content creation has allowed her to continue to serve and advocate for the most vulnerable members in our communities.  In this episode, Maria and I discuss:  How bilingual social media content helps promote diversity, equity, and inclusion in nonprofits How to use bilingual content in fundraising appeals and campaignsHow to start creating bilingual contentThe benefits of sharing bilingual content Which social media channels nonprofits should use to promote this contentAbout Maria Ochoa Maria Ochoa is the founder of Emprender Creative, a bilingual social media agency dedicated to helping organizations bring their visions to life. With a focus on culturally targeted and impactful marketing services.  Her goal is to help nonprofits engage effectively with the Latinx community. Maria holds a B.A. in Sociology from Aquinas College and a Master’s in Leadership Studies from North Central College. With over two decades of experience, Maria has advocated for diverse populations across the United States and Latin America. Through social media and Meet Maria Ochoa, the passionate founder behind Emprender Creative, a bilingual social media agency on a mission to bring organizations' visions to vibrant life. Maria's focus is all about crafting culturally targeted and impactful marketing services, with a special emphasis on helping nonprofits engage effectively with the Latinx community. Connect with Maria on LinkedIn Follow Maria on Instagram Other links: https://www.emprendercreative.com/https://www.emprendercreative.com/post/how-bilingual-social-media-content-helps-promote-diversity-equality-and-inclusion-in-nonprofits Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Livestreams are the new telethons, and they’re raising millions for charities. The rise of video game streaming in the last several years has opened up a new avenue for philanthropy.  Streamers and charity organizations routinely partner up to solicit donations from the gamer’s thousands of loyal viewers. Instead of calling in like participants did for telethons, viewers funnel donations through a digital pipeline that makes the fundraising process instantaneous.  Twitch streamers raised $40+ million in 2018, $55 million in 2019, and $83 million in 2020 (Forbes). And if you're looking for younger donors, note that 70% of Twitch's users are between 18 and 34 years old.  My guest today is Shane Bailey, Head of Gaming & Streaming for Australian charity Cure Cancer spearheading Game On Cancer®, an initiative that partners with gaming brands, developers, publishers, creators and communities to help fund life-saving cancer research. In less than four years, Game On Cancer® has raised more than $1M AUD and isn’t slowing down.   In this episode, we discuss:   The rise of gaming and streaming fundraisers and how can they raise donations for your nonprofitHow to partner with gamers and livestreamersHow nonprofits can determine if they are ready to run a gaming fundraiserWays to get started in this space, even if you are a small nonprofitAbout Shane Bailey Shane has worked in the Australian games industry, across a variety of different roles and disciplines, for the past 14 years. His work has included brand management, communications, retail, esports, events, trade marketing, community engagement and partnerships. Today, Shane is the Head of Gaming & Streaming for Australian charity Cure Cancer spearheading Game On Cancer®, an initiative that partners with gaming brands, developers, publishers, creators and communities to help fund life-saving cancer research. In less than four years, Game On Cancer® has raised more than $1M AUD and isn’t slowing down. Connect with Shane on LinkedIn Other links: https://linktr.ee/shanebaileyauhttps://gameoncancer.com.au/Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Your major gifts strategy may be leaving millions on the table. And it’s probably holding you back from the impact you know your organization could make. You have - or you are developing - relationships with ultra-high-net-worth individuals, but they’re not stepping up to the level you need.  But in truth, the person who needs to step up is you. Asking for a lot of money from a rich person face-to-face can be intimidating. Especially when you have worked so hard to build these relationships. My guest this week is Julie Ordoñez, founder of Courage Lab and Nonprofit Courage Lab Podcast, and a major gifts coach to thousands of nonprofits.  Julie knows that wealthy donors aren’t mind readers, and they don’t write million-dollar checks on a whim. They’re people like you and me. And they need a leader to show them what it takes to make their mark and leave a legacy. In this episode, Julie and I discuss:  Keys to a culture of generosityWhat should fundraisers & development teams be focused on right now when it comes to individual givingCourage in nonprofit leadership Why character development is crucial to make our missions and visions a realityHow to ask more from the donors you have rather than constantly chase brand new donors About Julie Ordoñez Julie Ordoñez is a major gifts strategist and coach on a mission to equip leaders with the courage to ask for more and raise multi-billions to solve the world’s most pressing issues. With 14 years of experience in major gifts, Julie was top 1% performer at United Way of Greater Los Angeles among 90 FTEs, and at LIFT as well as New Story raise $2.5M in her first 12 months in the role in 2022. She has coached and trained over 200 nonprofit executives and major gifts teams since 2018. She’s the founder of CourageLab, a 6-week major gifts training for leaders to get the courage and strategy to ask for more and raise major gifts and the host of the top-rated podcast Nonprofit CourageLab which hit #3 on the US nonprofit charts in Sept 2022. Connect with Julie on LinkedIn Follow Julie on Instagram julieordonez.com Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Social Media for Social Good Academy is open for enrollment - click here for more information! How is technology shaping your fundraising strategy this year? What challenges are fundraisers facing in 2024 - and where are the opportunities?  From leveraging data analytics to optimizing online donation processes, this episode explores some of the emerging tech-driven approaches that can elevate fundraising efforts. Join me for an episode diving into the dynamic intersection of technology and fundraising in 2024. My guest is Melaina Chromy, PR & Communications Manager at Qgiv. Before coming to Qgiv, she worked as a director of annual giving and used her digital marketing savvy to lead several successful giving days. When she's not coordinating brand awareness campaigns, she can be found binge-watching Parks and Rec and taking photos of everyone else's pets. We talk about the recent data released on fundraising effectiveness, and shed light on the trends and insights that fundraisers need to navigate the evolving landscape. Connect with Melaina on LinkedIn Get your free "This Is My Fundraising Shirt" t-shirt!  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

My guest today is Sterrin Bird, Senior Director, Nonprofit Industry Advisor, Salesforce. Sterrin is a nationally recognized leader in the nonprofit community, with nearly three decades spent working with some of the most prestigious organizations in the country, including UCSF Medicine, Duke Medicine, American Red Cross, United Way and the March of Dimes.  She was a Chief Development Officer for 30 years In addition she founded her own consulting practice in 2010. Sterrin partners with organizations to ensure they can access the affordable creative support and counsel necessary to scale their operations — and their impact.  She’s conducted more than two-dozen capital campaigns throughout the United States with combined fundraising goals in excess of $5.5 billion. In 2020, she joined Salesforce as a Nonprofit Industry Expert. In this episode, Sterrin and I discuss:  Why AI is not going to replace us (most of us!)Trends in the AI space that nonprofits need to knowHow nonprofits can use this technology to save time and do better workPitfalls and challenges in using this new technology for good The future of tech in the sector and how nonprofits can get ready for the next waveHow we can use predictive and generative AIDoes cybersecurity seem like a terrifying topic? Well have no fear. This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. For the eighth year in a row, they are offering a free webinar to teach you and your staff exactly the steps to make your IT more secure in the New Year. RoundTable Technology is a managed IT and cybersecurity services organization focusing almost exclusively on the nonprofit sector, with over 200 nonprofit clients. So make it your New Year’s resolution to get your entire staff FREE cybersecurity awareness training. Head over to NonprofitIT.com/best-ever to save your seat now. Here’s to a wonderful 2024! Connect with Sterrin on LinkedIn Other resources: Building a Data Management StrategyDonor-Centric Fundraising GuideNonprofit Trends ReportTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Social Media for Social Good Academy is open for enrollment - click here for more information! What type of content is most likely to inspire long-term support from your followers? How are nonprofit organizations handling the constant rise of social platforms and features? Are they jumping on the AI bandwagon? And which social platforms are they most (and least) confident will deliver a positive ROI? Join me and the Hootsuite Social Impact Team to discuss the Social Media Trends in Nonprofits report to get answers to all these questions, plus firsthand insights, industry inspo, and all the guidance you need to be a social media innovator for the year ahead. Get your copy of the report here: https://www.hootsuite.com/research/nonprofit-social-media-trends-report My guests are Eva Taylor, Director of Social Impact and Laura Zubick, Social Impact Manager at Hootsuite. Eva Taylor has over 15 years of experience creating and executing strategic programs and campaigns that connect brands and nonprofit organizations with their customers, communities and other key stakeholders. In her role as Director, Social Impact at Hootsuite, a global social media management platform, Eva creates initiatives that empower employees to give back to the communities where they live and work, including creating the award-winning Hootsuite for Good program. Alongside this, Eva leads the HootGiving Program for Nonprofits and oversees strategic partnerships, philanthropy and disaster relief. As the former Director of Global Social Marketing at Hootsuite, Eva works closely with nonprofit organizations of all sizes to harness the power of social media to innovate, adapt and leverage new ways of delivering impact worldwide. Laura Zubick is a marketing, corporate social responsibility, and DEI professional, who is passionate about bringing stakeholders forward in a purpose-driven way. She has developed and implemented several strategic initiatives, including the award-winning Pay Up for Progress campaign to achieve pay parity. In her current role of Social Impact Manager at Hootsuite, a global social media management platform, Laura leads the organization’s employee purpose program, Hootsuite For Good, and contributes to the growth of the HootGiving Program for Nonprofits. In this episode, we discuss:   The key insights and trends in the Nonprofit Social Media Trends 2024 reportHow nonprofits can strategically allocate their time and resources on social mediaHow to leverage entertainment on social media to boost the bottom lineWhy ROI is taking center stage and how to focus on it for maximum resultsGenerative AI and how to maintain authenticity in content creationTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Nonprofits are often stuck in the status quo of fundraising, inching along towards their revenue goals and slashing programs and budgets along the way.  What if we changed the question to: “What if we had no choice but to double our revenue over the next three years with half the resources, half the human effort, half the budget? How would we do it? Go.” This is the question that my guest aims to answer. Matt Scott is CEO of CauseMic and the author of The High Growth Nonprofit: Proven Steps to Quickly Double Your Revenue and Drive Impact. During Matt’s seven years at Team Rubicon, he took the organization from $275,000 in annual revenue to $51 million.  In this episode, Matt and I discuss:  Why reframing your organization’s growth mindset is the first step in doubling your nonprofit’s revenue in three years or less.How nonprofits can make a better case to donorsThe power of a one-page strategic planWays to convince your board to embrace and implement bold ideas and thinkingDoes cybersecurity seem like a terrifying topic? Well have no fear. This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. For the eighth year in a row, they are offering a free webinar to teach you and your staff exactly the steps to make your IT more secure in the New Year. RoundTable Technology is a managed IT and cybersecurity services organization focusing almost exclusively on the nonprofit sector, with over 200 nonprofit clients. So make it your New Year’s resolution to get your entire staff FREE cybersecurity awareness training. Head over to NonprofitIT.com/best-ever to save your seat now. Here’s to a wonderful 2024! About Matt Scott Besides being an early riser, Matt Scott is the CEO and Co-founder of CauseMic, a Portland-based consultancy helping nonprofits leverage the best-in-class for-profit methods to grow their organization. Before CauseMic, he was in your shoes as a fundraising leader on the inside of numerous young and fast nonprofits—one of which he helped take from $275,000 to $51 million in seven years. He’s a builder and a doer with a vision for scaling his company while balancing profitability with employee profit-sharing and respect. Connect with Matt on LinkedIn Check out Cause Mic Crew on Youtube Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Have you heard of human-centered design? It is built on the idea that people who experience a challenge are best suited to solve it. More recently, human-centered design has been adapted to solve problems that have nothing to do with technology. For example, school districts often use variations of the approach to redesign schools, engaging students, parents, and teachers as the “expert users” who know what’s needed for an optimal learning environment. Social entrepreneurs use it to design ways to alleviate poverty. My guest today is Vichi Jagannathan, Co-founder & Executive Director of the Rural Opportunity Institute. Rural Opportunity Institute (ROI), one of eight organizations in New Profit’s first Health Equity Cohort, supports youth, organizations, and communities in rural North Carolina to help them interrupt the cycle of generational trauma and design innovative solutions for healing and resilience. ROI builds new tools and is open-source, freely sharing what works. ROI works to turn wisdom and the newest science into common practice. In this episode, Vichi shares the path that led her to start the organization and how, when properly resourced, a rural community can become a hotbed of innovative practice. We discuss:  How to apply Design Thinking and Systems Thinking in rural communitiesHow to center equity and inclusion in organizational leadershipHow to center communities in social changeDoes cybersecurity seem like a terrifying topic? Well have no fear. This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. For the eighth year in a row, they are offering a free webinar to teach you and your staff exactly the steps to make your IT more secure in the New Year. RoundTable Technology is a managed IT and cybersecurity services organization focusing almost exclusively on the nonprofit sector, with over 200 nonprofit clients. So make it your New Year’s resolution to get your entire staff FREE cybersecurity awareness training. Head over to NonprofitIT.com/best-ever to save your seat now. Here’s to a wonderful 2024! About Vichi Jagannathan: Entrepreneur, strategist and social change leader who applies innovative ideas in unlikely settings to catalyze impact and community transformation. Vichi began her career as a high school science teacher in Northampton County, NC through Teach For America. She then spent two years on the West Coast leading the expansion of Microsoft’s TEALS computer science education program into California. In 2016, Vichi participated in the Innovation Next accelerator, where she received coaching from IDEO in human-centered design to develop a mobile sex education app called Real Talk, which has been downloaded over 10,000 times in over 100 countries. She also interned with SelfHelp Credit Union in Durham, NC where she created the strategy for Self Help’s branch expansion into Eastern North Carolina. In 2017, Vichi co-founded Rural Opportunity Institute (ROI). ROI builds the capacity of rural communities to support people’s healing from generational trauma to achieve health, safety, connection, and self-determination. Connect with Vichi on LinkedIn Resources: ruralopportunity.orgvichi@ruralopportunity.org@ruralopportunity on InstagramTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

AI is certainly a hot topic right now, and the focus is primarily on using the tools to save time and increase productivity. However, ethics and privacy concerns apply to any and all uses of AI. In this episode, my guest is Kim Snyder, VP of Data Strategy at RoundTable Technology. She leads us in a discussion of the specifics of ethics and privacy as they relate to generative AI.  We will cover essential safety practices for nonprofits using or considering generative AI, which includes the crucial step of developing an AI policy. Kim walks us through her AI Acceptable Use Policy template and how even small nonprofits can get started. Does cybersecurity seem like a terrifying topic? Well have no fear. This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. For the eighth year in a row, they are offering a free webinar to teach you and your staff exactly the steps to make your IT more secure in the New Year. RoundTable Technology is a managed IT and cybersecurity services organization focusing almost exclusively on the nonprofit sector, with over 200 nonprofit clients. So make it your New Year’s resolution to get your entire staff FREE cybersecurity awareness training. Head over to NonprofitIT.com/best-ever to save your seat now. Here’s to a wonderful 2024! About Kim Snyder: RoundTable Technology is dedicated to creating a roadmap for companies to succeed through technology. Kim fits right in with over 20 years of experience with data systems, business analysis and change management, not to mention accolades as an Agile Coach, a certified PMP (Project Management Professional) and a ACP (Agile Certified Professional). Kim has recently completed the CIPP/US certification as an Information Privacy Professional. Kim is definitely a people person. Her true passion lies in empowering nonprofit professionals to navigate the complex and ever-changing landscape of data and technology in the workplace. With a keen focus on data governance, privacy, compliance, and security, Kim has recently ventured into introducing the nonprofit sector to the transformative potential of artificial intelligence. Connect with Kim Snyder on LinkedIn Resources: Dr. Fei Fei Li - Author of The Worlds I See: Curiosity, Exploration, and Discovery at the Dawn of AI and Co-Director of Stanford University’s Human-Centered Artificial Intelligence (HAI)Dr. Joy Buolamwini - Author of Unmasking AI: My Mission to Protect What is Human in a World of Machines and Founder and Artist-in-Chief at the Algorithmic Justice LeagueEthan Mollick - Author of One Useful Thing on SubstackTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

In this episode, Julia Campbell sits down with Wendy Mercurio, the Content and Education Specialist at Qgiv, to discuss the top fundraising trends to watch for in 2024. They cover five exciting emerging trends, including AI in fundraising, recurring donors and giving flexibility, peer-to-peer fundraising, unconventional donors, and digital wallets for easy payments. Wendy shares insights and practical tips on how nonprofits can leverage these trends to create more impact and improve their fundraising efforts. Key Takeaways: AI in fundraising can make the lives of fundraisers easier by automating tasks like thank-you emails and donor notifications.Recurring donors and giving flexibility are essential for meeting donors where they are financially and increasing donor retention.Peer-to-peer fundraising is an effective acquisition tool that can attract new donors and increase brand awareness.Unconventional donors, such as local celebrities and Gen Z, can have a significant impact on fundraising efforts and should not be overlooked.Digital wallets offer convenience and ease of use for donors, and nonprofits should accept digital wallet payments to meet donor preferences and increase conversion rates.Awesome Quotes: "AI in fundraising is super exciting. We can implement simple tools to make the lives of fundraisers a little bit easier." - Wendy Mercurio"Recurring giving is an amazing way to meet donors where they are financially and increase donor retention." - Wendy Mercurio"Peer-to-peer fundraising can expand our organization's outreach and attract new donors." - Wendy Mercurio"Unconventional donors, like local celebrities and Gen Z, can increase brand awareness and have a significant impact on fundraising efforts." - Wendy Mercurio"Digital wallets for nonprofits are quickly becoming a necessity to meet donor preferences and increase conversion rates." - Wendy MercurioAre you heading into 2024 with fundraising tools that make your job easier? Today's sponsor Qgiv can help! Over 20,000 fundraisers trust Qgiv to help them raise more money and improve their fundraising events. Visit www.jcsocialmarketing.com/qgiv to get a custom walkthrough of the platform and a free "This Is My Fundraising Shirt" t-shirt. Learn more from QGiv:  https://go.qgiv.com/research-study-subscription   Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Video is a critical tool in a nonprofit fundraising and marketing plan. Video storytelling can bring a nonprofit mission to life, fostering emotional connections. Visual narratives engage audiences, making complex issues relatable, driving empathy, and compelling action. Video's shareability amplifies impact, reaching wider audiences and enhancing donor engagement. My guest this week is Rachel Jellinek, the President of Reflection Films, Inc., a WBENC-certified woman-owned video production company.  Rachel gives tips on how to start the video process, how to ensure participant understanding and agency during unscripted film shoots, and valuable advice for anyone looking to embark on their video storytelling journey. She also shares her innovative three P's framework—pride, possibility, and purpose—that guides organizations to depict their narratives with authenticity and impact. About Rachel Jellinek Rachel Jellinek (she/her) is the President of Reflection Films, Inc., a WBENC-certified woman-owned video production company.  Reflection Films does video storytelling and content creation for a variety of mission-driven organizations.  They do filming and animation, typically for a fundraising, marketing, training or tribute purpose.  Reflection Films is based in Boston and films in other places as well. Prior to Reflection Films, Rachel worked at several nonprofits focused on public health and education. She has served as a health educator for youth and adults and as a director of a literacy program. Rachel holds a BA from the University of Michigan and an MA from Harvard University.  In her free time, she enjoys bird watching and playing the banjo. Connect with Rachel on LinkedIn. Resources: https://www.allaboutbirds.org/guide/Loggerhead_Shrike/id#https://r-films.comAre you heading into 2024 with fundraising tools that make your job easier? Today's sponsor Qgiv can help! Over 20,000 fundraisers trust Qgiv to help them raise more money and improve their fundraising events. Visit www.jcsocialmarketing.com/qgiv to get a custom walkthrough of the platform and a free "This Is My Fundraising Shirt" t-shirt. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts