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The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching highlights the significance of always saying yes to customers in the auto repair industry. He recounts two examples where service advisors faced challenges in agreeing to customer requests. Cotton stresses the importance of customer satisfaction and the delicate balance of agreeing to customer demands without making unrealistic promises. Saying Yes to Customers (00:02:36) Importance of prioritizing customer satisfaction and finding ways to say yes instead of no. Handling Customer Requests (00:03:45) Addressing an instance where a service advisor struggled to manage customer expectations and deliver on promises. Customer Service Skills (00:05:54) Emphasizing the need to take care of the customer, manage expectations, and avoid overpromising while saying yes. Saying Yes and Managing Expectations (00:10:11) Discussing the importance of saying yes to customers while managing expectations and not overpromising. 1. Importance of not saying no to customers in the auto repair business 2. Instances of a service advisor struggling to say yes to customers 3. Emphasizing the need to prioritize customer satisfaction 4.Managing expectations while saying yes to customers 5.Not overpromising to customers Quotes: Coach Chris Cotton', '00:06:54', "How would you like it if you were leaving town in 24 hours and somebody said, 'Oh, you can't take your car because we can't finish it up'? It's just not the right place to be in." 'Coach Chris Cotton', '00:09:14', "The customer doesn't care about any of that; the customer just wants to know if you can help them or not." 'Coach Chris Cotton', '00:12:16', "If they're in front of you unexpectedly, say yes, smile, and be like, 'Oh, I'm so glad, Mrs. Johnson, that you're here today. I haven't seen you in a while. Absolutely, we'll take care of your crisis for you.'" Connect with Chris: chris@autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

Jennifer Filzen explores the "PASTA Method," a business management approach focusing on company culture and employee engagement. Praise your employees, Ask them for input, Share information, Trust them to do the right thing, and Allow them to act upon their instincts. A personal story from Jennifer's Rome, Italy visit illustrates the method's principles in action, emphasizing exceptional customer service and the importance of standard operating procedures. The episode highlights the importance of a positive work environment for business. Jennifer Filzen, Rock Star Marketing, Jennifer's previous Episodes HERE. Show Notes Watch Full Video Episode The PASTA Method (00:01:08) Jennifer introduces the pasta method, a mnemonic device for company culture and employee management. Importance of standard operating procedures (00:06:48) Jennifer emphasizes the importance of standard operating procedures for reproducible positive customer service experiences. Tribal knowledge and teaching (00:09:14) Jennifer discusses the concept of tribal knowledge and the importance of teaching and documenting procedures. Implementing the PASTA Method (00:12:35) Jennifer shares how implementing the pasta method resulted in a record-breaking year for her company in 2023 and the positive impact on her team. The impact of praise (00:16:30) Jennifer explains how praise and celebrating team achievements contribute to a positive work environment. Employee Input and Personal Wins (00:18:25) Jennifer encourages employee input and shares personal weekly wins to foster team support and understanding. Supporting Employee Aspirations (00:19:40) The team celebrates each other's personal and professional aspirations, creating a supportive culture. Continuous Learning and AI Implementation (00:22:26) The team actively engages in continuous learning, leading to innovative AI applications and new product development. Trusting Employees and Allowing Ideas (00:25:49) Emphasizing the importance of trusting employees and allowing them to act on their ideas to foster a positive work environment. Rome Trip and Standard Operating Procedures (00:30:55) Jennifer shares a story about a restaurant experience in Rome, highlighting the importance of standard operating procedures. Creating Loyalty (00:38:10) The impact of creating loyalty and a fan base through storytelling and exceptional customer experience. Implementing the Pasta Method (00:39:17) The importance of identifying roles, standard operating procedures, and infusing company culture in procedures. Market Research (00:39:55) Unique marketing agency approach to creating standard operating procedures and infusing company culture. Building Community (00:43:42) Utilizing the pasta method in the community to share information, trust, and act on ideas. Praising and Mentorship (00:48:33) The significance of praising, acting on new ideas, and creating a positive, growth-focused workplace. Thanks to our Partners, AAPEX and NAPA TRACS Set your sights on Las Vegas in 2024. Mark

In this episode, we dive deep into the world of mortgages with Pat McCormick, a seasoned expert from McCormick Mortgage Services. As we explore the complexities of the current mortgage landscape, including fluctuating interest rates and the outlook for future homebuyers, Pat offers invaluable insights that could impact everyone from first-time buyers to seasoned investors. Whether you're contemplating a new home purchase or seeking strategies to navigate the mortgage market, this discussion sheds light on the most pressing questions in today's economic climate. • Understanding Interest Rates: Pat shares his perspective on the recent surge in mortgage rates, the factors influencing these changes, and what it means for the average homebuyer. Despite the challenges, there's a silver lining as rates begin to show signs of improvement, potentially signaling a more favorable buying season ahead. • Strategies for Homebuyers: With many potential buyers on the sidelines due to uncertainty in the market, Pat emphasizes the importance of strategic planning. He discusses the impact of the Federal Reserve's decisions on mortgage rates and offers advice for those looking to navigate the current environment. • The Future of Mortgage Rates: Delving into the complexities of how mortgage rates are determined, Pat explains the relationship between Federal Reserve actions and the mortgage market. He provides predictions on rate movements and strategies for buyers to consider in anticipation of future rate cuts. • Advice for Self-Employed Borrowers: Recognizing the unique challenges faced by self-employed individuals in securing mortgages, Pat offers targeted advice to improve eligibility and optimize financial profiles for loan approval. https://mccormickmortgageservices.com/ patrick@mccormickmtg.com 410-935-4326 Thanks to our partners, NAPA TRACS and Promotive Did you know that NAPA TRACS has onsite training plus six days a week support? It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice. Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com. Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: podcast@paarmelis.com Get a copy of my Book: Download Here Aftermarket Radio Network

"Individuals who have made outstanding career contributions to the mobile A/C and heat transfer industry are recognized for their work with the Mobile Air Climate Systems Pioneer Award." Recorded Live at the 2024 MACS (Mobile Air Climate Systems) Training Event & Trade Show, Carm Capriotto discusses the automotive air conditioning industry with Peter Coll and Pioneer Award Winners Larry Hays, and Tom Massey. They explore the evolution of air conditioning systems, the importance of collaboration, and the role of MACS in advancing the industry. Larry Hays' career in automotive service began in high school when his shop teacher got him a job at an independent garage. Shortly thereafter, and while still in high school, Larry took a work/study job starting at 80 cent an hour and stayed there for 5 years before moving to Dallas Smith Transport. There he got his first taste of the A/C life learning to install factory A/C in a 1962 Buick and rebuild A6 compressors at the GM Training center in El Paso, TX. After three years, Larry found his forever home at Tony M. Coury Buick in Mesa, AZ where he would go on to spend the next 40 years. In 1966 Harrison Radiator introduced their own automatic A/C system and often visited Larry from the GM Proving ground due to his close proximity.  The visits led to friendships, networking and, eventually an introduction to the likes of Paul Weissler, Jim Resutek, Ward Atkinson, and many others. In 1976, Tom Massey, an ASE certified Master Technician, started his own shop in Sioux Falls, SD. Doing A/C in South Dakota in the 1980’s, Tom was frustrated because the one fitting that was needed for the job was not available locally so, Tom started stocking A/C fittings, A/C units and other parts to be available on demand. When other shops found out that he had inventory, the business progressed to add wholesale parts & distribution. He was a distributor for ARA, AIR & later for the company that became Global Parts Distributors. Tom’s passion for A/C drew him to heat of Las Vegas in 1993 when he started Auto Air & More Inc. selling A/C parts to consumers, fleets, dealerships, and competitors as well as servicing vehicles. Show Notes: Watch Full Video Episode Pioneer award winners and their contributions (00:01:00) Recognition of industry pioneers and their significant contributions, including the first board member who was a technician. Challenges in automotive air conditioning systems (00:03:49) Discussion about the challenges and innovations in air conditioning systems, particularly in the context of specialized vehicles like limousines. Impact of temperature on air conditioning systems (00:06:35) Explanation of the impact of high temperatures on air conditioning systems, including the need for specialized designs and heat exchange. Differences in customer expectations between dealerships and independent shops (00:08:27) Comparison of customer expectations and concerns between dealership and independent shop environments. Effect of climate on air conditioning systems (00:09:21) Discussion about the influence of climate, particularly humidity, on the functioning of air conditioning systems. Collaboration between manufacturers and technicians (00:12:00) Importance of collaboration between manufacturers and technicians in diagnosing and addressing technical issues in air conditioning systems. Role of MACS in industry collaboration...

Matt Fanslow and guest Justin Morgan tackle various issues within the automotive industry during a live "Ask Us Anything" session. They discuss the struggle for industry respect, the challenges small shops face, and the crucial role of specialization. The conversation highlights the importance of training for staff development and the difficulties in motivating technicians to attend. They also explore the impact of influential figures on training, the dynamics between shop owners and technicians, and the importance of mentorship for new technicians. Show Notes The barrier to elevating respect in the industry (00:01:18) Discussion on the challenges and factors affecting the level of respect in the automotive industry.The importance of specialization for small shops (00:09:26) The challenges faced by smaller shops and the importance of specializing in specific car lines or services.The impact of training on staff improvement (00:14:55) The significance of training and its role in enhancing the skills and knowledge of staff members in the automotive industry.The frustration of low training attendance (00:15:17) Discussion about the disappointment of low training attendance and the struggle to motivate technicians to take advantage of available training opportunities.The lack of awareness about available training (00:17:20) Exploration of the widespread lack of knowledge about the existence of various training resources and events within the automotive industry.Challenges of implementing online training (00:19:22) Discussion about the resistance and challenges in implementing online training, including the mental block towards online training and the lack of engagement with online resources.Differentiating job from career mindset (00:21:02) Exploration of the distinction between a job mindset and a career mindset and the difficulty in converting individuals from one mindset to the other.Discussion about specialized tools and training costs (00:25:21) Conversation about the cost and necessity of specialized tools and training, particularly focusing on the cost of entry and P-WAS tools for specific car lines.Challenges Faced by Small Shops (00:32:00) Challenges faced by small shops and the struggle for improvement and recognition.Perpetuating Positive Evolution (00:38:29) Addressing the negative attitudes towards the automotive industry and encouraging perseverance and growth.Delayed Gratification in the Automotive Industry (00:42:26) Comparison with other skilled trades and the potential for growth and success in the automotive industry.Investing in New Technicians (00:43:28) Discussion on investing in new technicians, advice for newcomers, and the challenges of starting out in the automotive industry.Discovering Your True Calling (00:45:11) Exploration of finding one's true calling, the expectations on young people, and the importance of giving opportunities without bias.Developing Mechanical Aptitude (00:46:21) The impact of changing environments, the lack of mechanical aptitude in younger generations, and the need for patience in skill development.Dealing with Frustrations in the Trade (00:50:01) Addressing the difference between frustration with vehicles and feeling stuck in the trade, and the importance of managing toxic work environments. Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: a href="mailto:mattfanslowpodcast@gmail.com"...

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Kim’s Tips: Go with a plan - know who you want to meet. Pre-schedule these meetings. Promote that you are there! Use the event/conference app! Schedule your post-conference debriefing meeting.Create a post-conference action planSee our Conference Planning Checklist! Brian’s Tips 1 - Register early and be strategic about the classes you take - stay at the hotel2 - Establish a bedtime with a no-excuses policy3 - Choose your team’s classes and make them teach it when they get back4 - Visit the vendors - know/like/trust them - they subsidize your attendance5 - Come with Friends How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com  Facebook - facebook.com/shopmarketingpros  Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros  Questions/Ideas - podcast@shopmarketingpros.com

Recorded at MACS (Mobile Air Climate Systems) 2024 Training Event & Trade Show, Frank Woodson from Gates discusses the importance of proper vehicle maintenance, focusing on water pump failures and electrolysis in cooling systems. Frank explains that 70-72% of water pump failures are due to weep leaks from seal failure, often caused by neglected coolant. The episode highlights the significance of thorough diagnostics and maintenance to avoid unnecessary repairs and ensure vehicle reliability. Frank Woodson, Training Manager, North America Aftermarket, Gates Corporation  Show Notes Watch Full Video Episode Bobby Bassett's Influence (00:01:08) The impact of Bobby Bassett, a former trainer, on the decision to focus on water pumps and the importance of his episode. Understanding Water Pump Failures (00:02:12) The discussion revolves around Bobby Bassett's foresight and the importance of understanding coolant and water pump failures. Preventing Water Pump Comebacks (00:05:46) The potential to prevent water pump comebacks through proper maintenance and the significance of addressing weep leaks and contamination. Water Pump Warranty Sort (00:08:40) Insights into the process of conducting water pump warranty sorts and the significance of analyzing water pump failures. Challenges in Implementing Preventative Measures (00:10:10) The challenges and complexities in educating the industry about the importance of preventative measures for water pump maintenance. Advancements in Hydraulic Hoses (00:12:47) Discussions about new sealing types and hose technologies, including the introduction of unique designs for hydraulic applications. Serpentine Belt System and Alignment Tests (00:13:43) The significance of the serpentine belt system and the use of alignment tests, such as the spray bottle test, to diagnose issues. Teaching about Hydraulics (00:16:16) The satisfaction of teaching and discussing the impact of the serpentine belt system and hydraulics on automotive components. Electrolysis in Cooling Systems (00:17:05) Conversations about the prevalence of electrolysis in cooling systems and the importance of diagnosing and addressing it effectively. Leak source and troubleshooting (00:18:25) Exploring potential sources of leaks and the importance of addressing ground issues and dirty coolant in electrolysis troubleshooting. Signs of electrolysis and pump seal failure (00:19:07) Recognizing signs of electrolysis in water pumps and the impact on pump seal failure. Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on...

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching introduces his upcoming book designed to help auto repair shop owners enhance their businesses. The book, tentatively titled "The Auto Fix Auto Shop Coaching Owner's Guide to Everything You Didn't Know About Running a Successful Auto Repair Shop," covers topics like goal setting, financial management, staffing, and adapting to future technologies. Cotton invites shop owners to contribute suggestions and request a free copy. The episode, sponsored by Shop Marketing Pros, aims to motivate the bottom 50% of shop owners to grow and succeed in their industry. Chapter 1: What Do You Want as a Shop Owner? (00:02:13) Discusses the different goals and aspirations of shop owners and the importance of defining personal success. Chapter 2: Define Your Goals (00:03:08) Highlights the process of setting smart goals, understanding business variables, and keeping an eye on market trends. Chapter 3: Barriers to Coaching (00:04:13) Explores the common barriers that prevent shop owners from seeking coaching and offers solutions. Chapter 4: Essentials of Being a Successful Auto Repair Shop (00:05:20) Covers the foundational aspects of running a successful auto repair shop, including meeting customer needs and financial stability. Chapter 5: The Importance of a Good Chart of Accounts (00:06:18) Emphasizes the significance of a well-maintained chart of accounts for financial management and streamlining. Chapter 6: The Vital Role of the Income Statement (00:07:26) Focuses on the income statement and its importance in financial review and standardization. Chapter 7: Determining the Right Car Count for Success (00:08:30) Addresses the misconception of needing more cars for sales goals and the importance of optimizing existing processes. Chapter 8: The Heartbeat of Auto Repair Businesses (00:09:33) Explores profit centers, margins, and the road to financial health in auto repair businesses. Chapter 9: Guest Chapter on Car Count and Marketing (00:10:38) Features insights from a guest expert on car count, marketing, and branding for auto repair shops. Chapter 10: Profit Margins and Parts Matrix (00:11:43) Delves into profit margins, parts matrixes, and strategies for maximizing profits in auto repair. Chapter 11: Cash Flow (00:12:32) Discusses the unique challenges of cash flow management in auto repair businesses and offers solutions for improving profitability. Connect with Chris: chris@autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

Recorded Live from MACS (Mobile Air Climate Systems Association) 2024 Training Event & Trade Show, shop owner and MACS board member Tim Iezzi discusses his family's legacy in the business and his passion for air conditioning and being a perpetual student. Tim also shares his experiences in working alongside other local shops, particularly when specialized services are required. This spirit of mutual support and knowledge exchange is what propels the industry forward, ensuring that we all benefit from shared wisdom. Tim Iezzi, MACS Board Member, Owner of Iezzi’s Auto Service, Reading, PA Show Notes Watch Full Video Episode Learn More About MACS (Mobile Air Climate Systems Association): https://macsmobileairclimate.org/ Engineering School Experience (00:03:24) Tim's experience in engineering school and its impact on his problem-solving skills in the automotive industry. Specialties in the Shop (00:04:08) Tim's passion for air conditioning and electrical problems, and the significance of drivability work. Industry Collaboration (00:08:10) The value of testing and the collaboration among industry professionals for the benefit of the automotive industry. MACS Board and Industry Representation (00:11:12) The role of MACS board members in representing different sectors of the automotive industry and advocating for industry concerns. Teaching and industry events (00:19:48) Tim's involvement in teaching A/C best practices and the importance of industry events. Networking and industry support (00:23:57) Discussion about the renaissance of industry support, the value of networking, and the sophistication of the automotive industry. Future of the industry and business (00:24:28) Insights into the future of the automotive industry, potential changes in refrigerants, and the future of Tim's auto service business. The evolving automotive industry (00:27:11) Tim's positive outlook on the future of the automotive industry, the impact of technology, and the professional level of the aftermarket. Thanks to our Partners, AAPEX and NAPA TRACS Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: a href="https://www.linkedin.com/in/carmcapriotto/"...

As tax season 2024 unfolds, many entrepreneurs find themselves grappling with previous years' unpaid taxes, alongside the looming obligations for the current year. This episode gets into practical solutions for managing tax debt, with real-life advice and expert insights to navigate this challenging aspect of business ownership. • Understanding Your Options with the IRS: Setting up a payment plan with the IRS is the most common recourse for those unable to pay taxes in full. Learn about the prerequisites, process, and potential pitfalls. How does the IRS view income versus payroll tax debts? What are the crucial differences that could affect your business? • The Truth About Offers in Compromise: Offers in Compromise (OIC) might seem like a silver bullet for tax woes, but they're often misunderstood and not as easily attainable as advertised. I I try to demystify OICs, outlining the qualifications, processes, and the reality behind settling tax debts for "pennies on the dollar." Why are these offers rarely the best solution for most taxpayers? • Practical Tips and Real-World Strategies: Beyond understanding IRS mechanisms, this episode provides actionable advice for managing and potentially settling tax debts. From negotiating with state tax authorities to leveraging existing assets and income for a better outcome, learn strategies that could save your business significant amounts of money and stress. Thanks to our partners, NAPA TRACS and Promotive Did you know that NAPA TRACS has onsite training plus six days a week support? It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice. Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com. Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: podcast@paarmelis.com Get a copy of my Book: Download Here Aftermarket Radio Network

Industry experts discuss the future of the automotive industry, focusing on training, technology, and business strategies. They explore the importance of simplifying communication, utilizing video content for customer education, and the benefits of in-person versus virtual training. The panel also discusses the challenges of management training and the need for a holistic approach to business issues, emphasizing collaboration and a positive company culture. The episode provides insights into adapting to economic changes and fostering industry growth through shared knowledge and experiences. Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast Hunt Demarest, CPA, Paar Mellis and Associates, Business by the Numbers Podcast Kim and Brian Walker, Shop Marketing Pros, Auto Repair Marketing Podcast Chris Cotton, AutoFix Auto Shop Coaching, Chris Cotton Weekly Blitz Podcast Show Notes: Watch Full Video Episode Impact of COVID on business (00:02:37) Analysis of the impact of COVID on business performance and consumer behavior. Economic indicators and business mindset (00:06:40) Discussion of economic indicators, including credit card delinquencies, and the importance of mindset in business performance. Influence of external information (00:11:01) The impact of external information on mindset and decision-making within the industry. Proactive vs. Reactive business approach (00:13:35) The importance of a proactive approach and avoiding a reactive mindset in business management. The importance of long-term perspective (00:15:28) Discussing the need to take a step back and wait for trends to play out before making reactive changes. The impact of timing and consumer confidence (00:15:42) Exploring the delayed impact of business decisions and the importance of considering consumer confidence in financial planning. Dealing with business cycles and financial pressures (00:18:03) Understanding the impact of property taxes and the need to avoid overreacting to short-term financial fluctuations. Planning for financial obligations and cash flow (00:19:17) Discussing the importance of planning for taxes and managing cash flow to avoid financial stress. Balancing long-term trends and short-term anomalies (00:19:38) Emphasizing the need to focus on longer-term business trends and avoid getting caught up in short-term fluctuations. Consumer confidence and economic impact (00:20:53) Analyzing the influence of consumer perception and economic factors on business decisions. The importance of video marketing (00:24:05) Highlighting the significance of video content in marketing strategies and encouraging businesses to embrace video marketing. Community involvement and communication (00:29:02) Exploring the value of community engagement and face-to-face communication in marketing efforts.

Donny Seyfer from the National Automotive Service Task Force (NASTF) discusses the importance of ongoing training for technicians and the challenges they face in accessing information and tools. Seyfer emphasizes the need for collaboration with automakers and lawmakers to improve security measures and technical support. Show Notes Family Background and Career Journey (00:02:23) Donny Seyfer shares his family's history in the automotive industry and his journey into the professional business.Formation and Growth of NASTF (00:04:20) Empowering Independent Techs (00:09:39) Evolution of NASTF's Structure (00:11:35) Stakeholders and Board Members (00:13:27) Reprogramming Events and Knowledge Base (00:15:24)Challenges in Supporting Legacy Vehicles (00:21:15) Development of Tools for Key Code Delivery (00:25:08) Game Theory Pitch (00:30:50) Secure Data Release Model (00:32:04) Scan Tool Validation Program (00:39:09)The VSP Program (00:45:14) Vehicle Theft and Security (00:46:07)System Testing and Updates (00:53:55) Engagement with Lawmakers and Automakers (00:54:43) Tool functionality and availability (00:59:58)Service information access issues (01:00:31) Tooling and VSP credentials (01:04:51) Addressing illicit tool use (01:07:17)  Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: mattfanslowpodcast@gmail.com Diagnosing the Aftermarket A - Z YouTube Channel HERE Aftermarket Radio Network: https://aftermarketradionetwork.com/