Advertise on podcast: STUCK in Design

Are art and science really that incongruent? Creative technology is a relatively new field of work that straddles the border between arts, science, design and development. In his very first episode, Benjamin Xue, one of the leads in STUCK's newly launched branches STUCK Labs, shares aspects of what he does as a creative technologist at STUCK, and even plays a sneaky little numbers game to showcase the magic of computational thinking.   If you want to find out more about STUCK Labs click on the link below https://stucklabs.com ~~~~~~~~~~~~~~~~~~~~~~~ If you would like to hear more like this you can find us on: Youtube: https://youtube.com/playlist?list=PLl1HOXB4dbFcooWNhZtfJ3hPDTdm5X7p7 Spotify: https://tinyurl.com/spotstuck Google: https://bit.ly/2Ufs9FG Apple: https://tinyurl.com/applestuck   Or you can follow us on: Website: https://www.stuck.sg/ Facebook: https://www.facebook.com/stuckdesign/ Instagram: https://www.instagram.com/stuckdesign/ ~~~~~~~~~~~~~~~~~~

You can have the perfect design and it could still fail If you can't tell it's story well.   Today we have one of STUCK's newest director's KK Wong sharing about how to craft a story so your audience understands the consideration behind your design.   KK shares how a juicy insight needs to be R.I.P.E. like a juicy mango How to test your design stories with the 'Happy Hour Bar' test and how to get really good at making sure your design stories stick.   Check out http://www.stuck.sg for the full transcript.   #STUCKdesign #MakeThingsPeopleLove #MTPL #designstorytelling #happyhourbartest #ripeinsights  

Designers face a dilemma when asked to design products or services that may not align with their personal beliefs.   In the case of vice products, Donn shares why STUCK tends not to pick up such projects, and how the team holds one another accountable to only designing for good.   #STUCKdesign #STUCKinDesign #STUCKedu #podcast #MakeThingsPoepleLove #MTPL #lovable  #consultancy #vice #design

An idea that is based on truthful insight will naturally resonate and be loved, and storytelling is the key to bringing this to light.   Donn shares an anecdote of designing a farming implement, and how the project team crafted a story to bring forward a missing but crucial insight that would alter the entire design.   #STUCKdesign #STUCKinDesign #STUCKedu #podcast #MakeThingsPoepleLove #MTPL #lovable  #consultancy #insight #truth

Designing a well-loved product is hard; producing and selling one is even harder.   Donn discusses the various stakeholders involved in making an object that people love, and how big brands like MUJI and Apple are closing the gap between objects that designers love and objects loved by the general public.   Donn also shares the approach he takes when designing products people love, and how to design something that people don’t know they miss.   #STUCKdesign #STUCKinDesign #STUCKedu #podcast #MakeThingsPoepleLove #MTPL #lovable #muji #apple #consultancy

We go on staycations to relax and unwind, but what difference does a hotel bring as compared to our own homes?   Donn thinks the answer lies in the products we have at home and shares how products that are inappropriately designed for human use at home are driving us to find an escape elsewhere.   #MakeThingsPeopleLove #STUCKedu #STUCKinDesign #STUCKdesign #consultancy #podcast #MTPL #staycaytion #humanbehaviour

Creating a delightful experience is a common goal amongst designers and brand managers.   Yet, this sense of delight changes with the context of the brand, product and user. Tze talks about the different ways “delightfulness” changes, and how we can use it to design better things that people love.   #MakeThingsPeopleLove #STUCKedu #STUCKinDesign #STUCKdesign #consultancy #podcast #MTPL  

'I just need to add one more thing to make it better' As a designer, project manager or client, it’s tough to decide when a design is complete and ready for market. Tze shares how testing is an important step in evaluating a design’s readiness for the market, and how there needs to be a balance between innovation and pragmatism.   #MakeThingsPeopleLove #STUCKedu #STUCKinDesign #STUCKdesign #consultancy #podcast #MTPL

Thought experiments cost nothing to test. Experiments are valuable to discover newness but can often be costly and comes with the risk of failing. Yet experiments can also start from thought experiments, which cost close to nothing to test. Tze shares how to experiment meaningfully in different kinds of projects, and how the spectrum of experimentation can lead the design process.     ~~~~~~~~~~~~~~~~~~   #stuckdesign #stuckindesign #podcast #processes #makethingspeoplelove #MTPL #stuckedu #designexperiment

Does bias really have no part to play in research? It is commonly believed that research studies should be unbiased and fair.   Yet, biases are very much human and commonly found in research, especially qualitative studies.   Jieyu shares how biases should be something to look out for when conducting design research, but also help to guide the synthesis of data and add richness to the research work.

Why do we need to hire a designer? Most companies have employees who are far more experienced, who understand the issues the company is facing more intimately and who by all logic would do a much better job at solving the problems the company is facing. So why would you pay someone who knows next to nothing about your issues to come in and tell you how to change your company?   Let Jieyu share in this short snippet, the crux of why designers are paid to consult on complex issues that companies face and how they bring value to a field they may be novices in. #makethingspeoplelove #stuckindesign #designconsultancy

Design thinking seems to be the hot new tend that everyone talks about. And though it seems quite simple in concept it is seen as something that only designers can do.   Well the truth is, ANYONE CAN USE DESIGN THINKING.   Listen to Jieyu as he breakdown what design thinking truly is, empathy and looking at things through someone else's shoes. Learn how you can employ a little design thinking in your own life and get ahead of the crowd. #stuckdesign #stuckindesign #makethingspeoplelove #MTPL #podcast #process