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Have you broken your business lately? You really should.  If you’ve ever felt like you couldn’t even take a simple vacation because you felt like your business was going to burn to the ground, you are not alone. This is a common issue that so many entrepreneurs have.  The key to solving this issue is setting up the systems and processes in your business so that it will continue to run smoothly and generate revenue even while you are taking a break.  So where do you start? Break your business. Yes, you read that right. In this episode of Art of Online Business, I am sharing the easy but powerful exercise you need to do to break your business so that you can better prepare for anything that could go wrong while you’re away. This will allow you to look at issues from every angle and come up with a plan of action if an issue comes up.  You can take a vacation as an entrepreneur without your business collapsing. By taking these simple steps, you’ll be able to set up a machine-like business that can run smoothly while you’re away.  In this episode, you’ll learn: Why you need to break your businessHow to brain dump everything that could go wrongThe steps to determining what team member would be in charge of each issueHow to set up a plan of action for each issue that could come upWhy this will give you peace of mind when you need to step away Links & Resources: The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program Full show notes available at www.rickmulready.com/611 One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.  That's where Zapier comes in.  Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.  Get started with a free account today at www.zapier.com/art

As business owners, we should be building our businesses around our life, not the other way around, but perfectionism can make that hard. Many of us end up working way more hours than we would like because we struggle to let go of certain tasks.  In today’s episode of Art of Online Business, I sat down with Ashley Gartland to talk about how you can start to create more time freedom in your business so that you can do more by doing less and achieve your version of success.  Ashley Gartland helps small business owners set a time freedom goal for their business and identify the shifts and solutions that will help them achieve it so they can make time for what's most important. She's all about taking a subtractive approach to business and finding ways to do less, better—and not so her clients can be more productive but rather so they can live more rich, fulfilling lives. Less is more when it comes to achieving time freedom. By setting your priorities and determining what success looks like for you, you can work your way toward the time freedom that you want without your business suffering.  In this episode, you’ll learn: Why you need to determine your own version of successHow to look at your business from a life-first perspectiveHow to establish systems to free up timeMindset tips for overcoming perfectionismHiring tips to help free up your timeTips for finding your next team memberHow to decide what to keep in your business and what to delegate Links & Resources: The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission. Ashley Gartland’s Links:  Follow Ashley on InstagramConnect with Ashley on LinkedInListen to the Better Than Big podcastGet the Do Less Live More audio courseVisit Ashley’s website Full show notes available at www.rickmulready.com/610 One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.  That's where Zapier comes in.  Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.  Get started with a free account today at www.zapier.com/art

Evergreen is a big topic for many business owners.  Whether you currently have evergreen offers or are starting to create one, it’s kind of an elusive thing that everyone strives for. We all want to relax on the beach while money falls down from the sky, but the reality is that evergreen is a lot of work.  It takes a lot of time and work to set up your evergreen funnel. As great as it is, it’s not really a “set it and forget it” situation. You have to optimize it, keep an eye on it, and be willing to go in and look at the data to make changes accordingly.  In today’s episode of Art of Online Business, I’m sharing 3 ways that you can increase your evergreen sales. With the methods I am discussing, you can make the most of your evergreen offer.  You want to serve your customers in the best way that you can, and to do that, you have to put the work in. These tips will help you create an evergreen webinar funnel with integrity that meets your customers where they are and increases your sales.  In this episode, you’ll learn: The difference between live launches and evergreen conversionsHow to calculate your lead-to-sale conversion rateHow often to look at your conversion ratesWhy you should shorten your open cart periodThe importance of revising your messaging to keep it current Links & Resources: The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission. Full show notes available at www.rickmulready.com/609 One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.  That's where Zapier comes in.  Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.  Get started with a free account today at www.zapier.com/art

Let’s turn the conversation about getting visibility for your business on its head.  We all want to generate more revenue, increase our profits, and help more and more people, right? Well, in order to do that, we need to broaden our audiences and attract them into our business, and we are often taught to reach out to as many people as possible to do that. But what if we approach it differently?  In today’s episode of Art of Online Business, I sat down with Mai-kee Tsang to talk about sustainable visibility. This means putting ourselves out there more in a way that feels right for us, so rather than trying to reach as many people as we can, we can do it in a sustainable way. This is so important because it is about safety first and strategy second.  Mai-kee Tsang is The Sustainable Visibility® Mentor, Certified Trauma-Sensitive Leadership Coach & Podcast Guesting Strategy Trainer. She helps underestimated & underrepresented humans in business to take an intersectional & trauma-sensitive approach to visibility. This is so that they can feel safer expanding their comfort zone, as they become more visible to grow their impact-fueled businesses. After listening to this episode, my hope is that you’ll be able to shift how you approach getting visibility. Whether it is podcasts, social media, or YouTube—you’ll be able to make sure that it is in alignment with you.  In this episode, you’ll learn: Why it’s harmful to find visibility if you don’t have systems to uphold who you are The Circles of Intimacy and why they matter when it comes to visibility Why oversharing can be harmful in some casesWhy playing it safe isn’t the same as playing smallHow to be consistent with the way you show upWhat trigger warnings are and why they matterHow to leverage sustainable visibility when being a guest on podcasts Links & Resources: The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission. Mai-kee Tsang’s Links:  FREE Resource: Be Our Podcast GuestVisit Mai-kee’s websiteFollow Mai-kee on Instagram Full show notes available at www.rickmulready.com/608 One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.  That's where Zapier comes in.  Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.  Get started with a free account today at www.zapier.com/art

How simple is your business?  If you listen to this podcast often, you know that I talk about simplicity all the time. Simplicity in your business can mean having one flagship offer, one audience that you serve, one primary marketing channel to attract people into your audience, and one primary sales campaign.  Now, can you have multiple offers? Of course you can, but if you only have one offer for your one audience, you could easily take your business to a million dollars if that’s what you wanted to do.  The problem that many business owners face is what we like to call shiny-object syndrome. Before they get any traction on one thing, they start chasing another or trying something else. By doing this, they miss out on expanding their first offer and increasing their revenue with it.  All roads lead to your primary offer in your business. The key to increasing your sales and scaling your business is to diversify your marketing efforts. By having multiple pathways that lead to your primary offer, you will be able to reach all of your business goals.  In this episode, you’ll learn: Why simplicity pays offThe importance of diversifying your marketing systemsDifferent pathways to lead to your primary offerWhy you need to track the effectiveness of your pathwaysHow to optimize your offers as you go Links & Resources: The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission. Full show notes available at www.rickmulready.com/607 One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.  That's where Zapier comes in.  Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.  Get started with a free account today at www.zapier.com/art

Do you prioritize building long-term wealth?  I will be the first to say that this isn’t something that I have been focusing on much in my life yet, but it is something that I really want to learn more about. Someone who has been educating me a ton when it comes to this topic is my guest for this week’s episode, Salena Kulkarni.  Salena is a wealth strategist for entrepreneurs. She shows them how to replace lifestyle income and create the freedom to exit their businesses in 2-5 years through low-risk alternative investments. With this episode, my goal is to educate you on what’s possible and the things you can do with your business if it is generating great revenue and profits. I want to show you how to leverage your existing business right now, whether you are already doing well or heading in that direction, in order to build more long-term wealth.  No one cares about your money as much as you do. By learning the 4 pillars of wealth and taking control of your financial wealth building, you can get yourself on track to retire in 2-5 years if you want to.  In this episode, you’ll learn: Why your net worth is a vanity metricWhat the 4 pillars of wealth areWhy wealth building is an art, not a scienceHow to get in the right mindsetWhat alternative investments areWhat downside protection is and why it’s important Links & Resources: The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission. Salena Kulkarni Links: Learn about Salena’s mastermind and calculator at her websiteListen to The Alternative Investing PodcastThe Alternative Investing PlaybookFollow Salena on InstagramConnect with Salena on LinkedInCheck out Salena’s YouTube channelFollow Salena on FacebookConnect with Salena on Twitter Full show notes available at www.rickmulready.com/606 One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.  That's where Zapier comes in.  Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.  Get started with a free account today at www.zapier.com/art

In the first four years of my online business, we were able to hit seven figures. I don’t say that to brag, but as more of a cautionary tale. I really thought that was what success looked like because that was what I was told. You aren’t successful until you hit that mark.  I’m here to tell you that is a bunch of crap. I hit that mark and felt empty and like I didn’t know what to do next. My mental and physical health and my relationships all suffered in pursuit of this goal.  After a while, my revenue actually dipped. Along with a friend's help, I figured out that it was because my brain was self-sabotaging my success. I had convinced myself that the success I wanted would come at the expense of my health and relationships. It wasn’t until I worked through that limiting belief that I was able to increase my revenue again.  In today’s episode of Art of Online Business, I am sharing a coaching call with one of my members inside of my Accelerator program. This student had begun to associate the idea of hitting her goals with the feeling of burnout. She associated the feeling of calm with lower revenue.  She was hitting her goals but she just wasn’t happy.  I know that so many people can relate to this topic here so I knew I had to share it. By listening to this coaching call between one of the Accelerator coaches, Neill Williams, and one of my members, Gloria, you’ll get some truly valuable insights and tips to help you work through this kind of blockage in your business as well.  In this episode, you’ll learn: Different ways to achieve your revenue goals without feeling burned outThe limiting beliefs that people have around hiring and costsHow your thoughts impact your businessHow to rewrite the definition of costTips for looking at the costs in your business in a different way Links & Resources: The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission. Full show notes available at www.rickmulready.com/605 One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.  That's where Zapier comes in.  Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.  Get started with a free account today at www.zapier.com/art

Have you ever felt frustrated trying to figure out how to create a funnel that actually converts?  Funnels are incredibly effective marketing tools when optimized correctly. But how can you make that happen? In today's episode of The Art Of Online Business, I sat down with Neill Williams who created a funnel for her business that converts like crazy.  Neill is a former member of my Accelerator program and is currently a coach inside of the program where she helps members uplevel their businesses on their own terms just as she did.  Neill is a Master Certified Life Coach through The Life Coach School, specializing in Time, $$, and Business. She is the host of The Unbusy Your Life podcast and creator of the $10K in 10 Hours Mastermind. Only after ditching her own belief that success was measured by the number of hours worked was Neill able to achieve true lifestyle freedom while juggling her roles as a mom, wife, Master Certified Coach, entrepreneur, and employee. Now she helps coaches build their side hustle coaching businesses in 10 hours a week. Neill knows that the secret to getting crazy high conversion rates is to know your audience really well. Now it’s like everything she touches turns to gold. She’s here today to talk about how you can turn your business into a conversion machine with an excellent niched-down funnel.  In this episode, you’ll learn: How Neill helps coaches create a successful business in 10 hours a weekThe way Neill perfected her funnelWhy Neill works backward from her offerQuestions to ask when your lead magnet doesn’t workHow to solve the challenge of getting people to show upThe importance of having a niche with this kind of offerHow Neill adds value with bonuses and guarantees Links & Resources: The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programNeill Williams’ Links:  Visit Neill’s websiteUnbusy Your Life podcast30 Day PlannerFollow Neill on InstagramNeill Williams CoachingFull show notes available at www.rickmulready.com/604 One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.  That's where Zapier comes in.  Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.  Get started with a free account today at www.zapier.com/art

In the last episode of The Art of Online Business, I talked with Jude Charles all about using storytelling to stand out in the crowd.  The online business space is getting pretty crowded these days, so it’s more important than ever to find ways to set yourself apart from the rest. Jude explained the power of using a story in your business and how to pull a story from your memory and use it to drive home a point and separate you from everyone else.  This week is a continuation of the conversation with Jude. In this episode,  he’s interviewing me and helping me craft a powerful story that I can use in my business. At the end, he will bring it full circle and show you how you can use this method to increase sales and uplevel your business through the art of storytelling.  For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage. In this episode, you’ll learn: Jude’s process for helping clients build a storyWhy I do what I doWhy storytelling is so impactfulThe benefits of having a story bankHow you can start creating your story bankHow to get better at storytelling Links & Resources: The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission. Jude Charles’ Links: Dramatic Leverage NewsletterFollow Jude on TwitterJude’s websiteGet Jude’s book The Dramatic Demonstration Full show notes available at www.rickmulready.com/603 One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.  That's where Zapier comes in.  Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.  Get started with a free account today at www.zapier.com/art

Do you ever feel like your business gets lost in the crowd?  Chances are your business niche is a very crowded one. The online space is getting pretty dense these days. So what are some things that we can do to stand out from all the noise and distinguish ourselves and our business from everyone else out there?  In today’s episode of The Art Of Online Business, I sat down with Jude Charles to talk about how to help your business stand out with storytelling. He shares tips for pulling stories from your life that are relevant to your promotions or launches to catch your customers' or clients' attention and drive sales.  For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage. It’s all about catching the moments in your everyday life and leveraging them to drive home a point in order to separate yourself from the crowd. My hope is that with this episode, you're able to take this concept and apply it to your own business for continued growth.   Stay tuned for part 2 next week to hear more about how to do this in your business. In this episode, you’ll learn: What a story is and how to use itHow to make your stories relevant to what you have going onTips for organizing your storiesWays you can use stories to drive home your pointsHow stories help build the “know, like, and trust” factor Links & Resources: The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission. Jude Charles' Links:  Dramatic Leverage NewsletterFollow Jude on TwitterJude’s websiteGet Jude’s book The Dramatic Demonstration Full show notes available at www.rickmulready.com/602 One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.  That's where Zapier comes in.  Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.  Get started with a free account today at www.zapier.com/art

Are you looking for a simple and effective way to grow your email list?  It can be easy as business owners to overlook simple things that can help us succeed even when they are right in front of us because we are too close to our own businesses. Having a business coach or outside eyes on your business is so important for making sure you don’t miss any growth opportunities. In this quick tip episode of The Art Of Online Business, I am sharing a simple and often overlooked way to grow your email list. It’ll also increase your awareness and positioning, as well as attract your ideal audience to your business.  That strategy is podcast sponsorships. Find a business that works in the same niche as you on a complimentary, not competitive, side and offer to sponsor their podcast for a little while. This will directly connect you to their audience who are also your ideal audience. This is a highly leveraged way to grow your email list and if done correctly, it will pay off tremendously. Start by researching complementary businesses that have podcasts with the same ideal audience. You’ll get some high leverage wins for a cost-effective budget by sponsoring them.  In this episode, you’ll learn: Why you need outside eyes on your businessThe benefits of working with complementary businesses in your nicheThe importance of finding leverage in your businessHow podcast sponsorships workLinks & Resources: The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission. Full show notes available at www.rickmulready.com/601 One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.  That's where Zapier comes in.  Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.  Get started with a free account today at www.zapier.com/art

We have done it! We have reached 600 episodes of the podcast. It’s mind-blowing that this podcast has come so far.  To celebrate, in this episode of The Art of Online Business, I want to share 6 lessons I have learned in 600 episodes. These business lessons have all been a direct result of building and growing this podcast.  These lessons have taught me so much about podcasting, business, and life and I am now able to run my business in a way that is more congruent to my strengths, my values, and what success means to me. If you don’t run your business through the filter of your values, I really encourage you to start doing that. Success looks different for everybody, and I hope these tips will help you get clarity on that.  Even though we have been at it for 600 episodes, I feel like we are just getting started. I still have so much cool stuff coming your way!  So I want to take a moment to thank you so much for making this possible. I appreciate you showing up every week, hitting that follow button, and helping me turn this podcast into what it is now. I’m looking forward to taking everything that I have learned in the past 600 episodes, learning from it, and moving forward.  In this episode, you’ll learn: Not being afraid to do things differentlyHow consistency will grow your businessWhy simplicity scalesUsing your values as a filter in your business Links & Resources: The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission. Full show notes available at www.rickmulready.com/600 One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.  That's where Zapier comes in.  Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.  Get started with a free account today at www.zapier.com/art