Advertise on podcast: The Art of Online Business

In this episode I call out the launch mistake that I frequently see course creators committing that keeps them from being able to troubleshoot their launch so they can make more money the next time around. The mistake is not tracking the launch registrants from your Facebook ads  separately from your organic leads. You could be sitting on a very nice situation where all you need to do is scale your ad spend for your next launch. Or maybe you need to pivot in a big way because your ads leads aren’t buying but your organic leads are. But you won't know until you separate your launch funnels so you can accurately measure. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Links mentioned in this episode: Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Sign up for HoneyBookSign up for ConvertKitSign up for Kajabi Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramLearn about the new podcast host: Episode 746: It's Time For Rick To Say Farewell And Pass The BatonEpisode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost Apply for ads management with  [QUĀY.jo].https://theartofonlinebusiness.com/ads 

In this episode, PR expert Gloria Chou, shares valuable insights on mastering the art of pitching to be featured on podcasts. Gloria emphasizes the importance of crafting specific and relevant pitches, providing a clear framework called CPR Pitching Method™ for effective outreach. She encourages listeners to overcome inertia, take action, and leverage podcasts as a powerful platform to enhance credibility, authority, and reach in their respective industries.  Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Links mentioned in this episode: Listen to episode 486: The Simple 3-Step Method for Getting PR for Your Business with Gloria ChouListen to episode 711: PR Simplified: Free and Effective Strategies for Greater Visibility and More Leads | w/ Gloria ChouDM the word "pitch" on Gloria's Instagram to get a freebieSave your spot in Gloria’s PR Secrets MasterclassListen to Gloria’s Small Business PR Podcast Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram Gloria’s Links: Check out Gloria's website  Timestamps: 0:00 Introduction 6:47 Effective Pitching Strategies for Podcasts 20:00 Mastering PR for Business Growth 27:14 Masterclass With Gloria Chou Learn about the new podcast host: Episode 746: It's Time For Rick To Say Farewell And Pass The BatonEpisode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost Make sure you're not making FB ads mistakes that hurt your results. Book a strategy call with Kwadwo now.  Apply for ads management with  [QUĀY.jo].https://theartofonlinebusiness.com/ads 

In this episode, I share what's been working really well for several of my Facebook ads clients currently running lead magnet, direct to sale and launch registration ads.  It's short form video! I break down our best performing content and several factors you'll want to consider so your Reels perform well.  Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Links mentioned in this episode: Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo.  Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramEpisode 746: It's Time For Rick To Say Farewell And Pass The BatonEpisode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost Apply for ads management with  [QUĀY.jo].https://theartofonlinebusiness.com/ads 

In this episode, I dive into the behind-the-scenes process of upgrading my website with my web designer, Archie. We discuss effective communication strategies, collaboration tools like Loom and Vimeo, and best practices for clear email communication. We also touch on trust-building in client relationships and payment structures for projects. If you're considering a website redesign or upgrade, check out arcawebsolutions.com and mention the Art of Online Business podcast for a special bonus. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Links mentioned in this episode: Listen to episode 763 where Archie and I talked about what matters most for your business's website to leave a great impressionListen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Optimize your website with Archie  Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram Archie’s Links: Check out Archie's website Reach out to Archie on FacebookMessage Archie on LinkedIn Timestamps: 0:00 Introduction 13:37 Business Relationships 21:00 Flexibility and Trust in Conducting Business Learn about the new podcast host: Episode 746: It's Time For Rick To Say Farewell And Pass The BatonEpisode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost Make sure you're not making FB ads mistakes that hurt your results. Book a strategy call with Kwadwo now.  Apply for ads management with  [QUĀY.jo].https://theartofonlinebusiness.com/ads 

In this episode, I talk about why when you show your ads all over the world, you waste your money. This is in response to a question that I received in my email. If you have an ads question you'd like me to answer, DM me on Instagram @quayjo Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Links mentioned in this episode: Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo.  Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram Timestamps: 0:00 The Pitfalls of Worldwide Ad Targeting 9:48 Targeting Countries for Online Advertising 15:27 Targeting the Right Audience for Success Episode 746: It's Time For Rick To Say Farewell And Pass The BatonEpisode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost Apply for ads management with  [QUĀY.jo].https://theartofonlinebusiness.com/ads 

Know this critical mistake when using a free quiz funnel for online course businesses. I’ll share insights from working with a client on quiz funnel, sharing the changes I recommended to increase sales.  Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Links mentioned in this episode: Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Book a strategy call with Kwadwo! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Subscribe to The Art of Online Business’s YouTube Channel Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram Timestamps: 00:00 - Introduction 06:21 - Optimizing Thank You Page for Sales Episode 746: It's Time For Rick To Say Farewell And Pass The BatonEpisode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost Apply for ads management with  [QUĀY.jo].https://theartofonlinebusiness.com/ads 

In this episode, I unravel the secrets behind Dallas Travers' high-performing quiz funnel, which boasts an impressive 11% lead-to-sale conversion rate and earns an astounding $767 per lead.  This episode provides valuable insights into creating effective quiz funnels and optimizing lead nurturing for substantial results. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Links mentioned in this episode: Dallas' Success Super Power QuizBrenna McGowan’s Behind the Launch SummitListen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo.  Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Subscribe to The Art of Online Business’s YouTube Channel Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Book a strategy call with Kwadwo!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram Timestamps: 00:00 - Introduction 11:55 Exploring Work, Building Lists, Successful Coaching 23:18 Improve Conversion Rates in Online Courses Learn about the new podcast host: Episode 746: It's Time For Rick To Say Farewell And Pass The BatonEpisode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost Apply for ads management with  [QUĀY.jo].https://theartofonlinebusiness.com/ads 

In this episode, website developer Archie Alibasa and I discuss the significance of a well-designed website in enhancing business conversions. Archie, with 15 years of web development experience, shares insights on building user-friendly websites.  We cover topics like color palette choices, the importance of balance and separation in design, and the impact of website speed on user experience. For more details on optimizing your website and boosting conversions, visit Archie's website at arcawebsolutions.com. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Links mentioned in this episode: Optimize your website with Archie Reach out to Archie on FacebookMessage Archie on LinkedIn Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram Archie Alibasa’s Links: Check out Archie's website  Timestamps: 0:00 Well-Designed Websites for Business Conversions 13:38 Colors, Emojis, and Building a Website Learn about the new podcast host: Episode 746: It's Time For Rick To Say Farewell And Pass The BatonEpisode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost Make sure you're not making FB ads mistakes that hurt your results. Book a strategy call with Kwadwo now.  Apply for ads management with  [QUĀY.jo].https://theartofonlinebusiness.com/ads 

In this episode of Funnel Fix Friday, I share actionable tips to boost sales conversions on your WordPress sales and checkout pages. Learn the importance of minimizing distractions on sales pages, removing unnecessary headers, and steering clear of exit-intent pop-ups that may hinder the buying process.  Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Links mentioned in this episode: Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Visit Kwadwo’s website for Facebook Ads help Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Say hi to Kwadwo on Instagram Timestamps: 0:00 Improve Sales Conversions on Sales Page 13:13 Checkout Page Captcha and Feedback Discussion Learn about the new podcast host: Episode 746: It's Time For Rick To Say Farewell And Pass The BatonEpisode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost Apply for ads management with  [QUĀY.jo].https://theartofonlinebusiness.com/ads 

Are you ready to illuminate your marketing strategy?  Today, we're challenging conventional wisdom by unveiling five simple yet potent marketing lightbulbs that have the potential to ignite success for businesses of all sizes. Join us as we explore the game-changing Five Lightbulbs messaging framework crafted by marketing consultant and copywriter Billy Broas. From straightforward concepts to powerful executions, this episode promises to illuminate your approach to selling.  Through captivating anecdotes from his early career, Billy delves into how The Five Lightbulbs inject simplicity and leverage into anyone's marketing strategy. Billy demonstrates how these timeless principles have consistently propelled businesses to success across various industries.  Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Links mentioned in this episode: Learn the Five Lightbulbs 5-part email series here: https://fivelightbulbs.com/Eugene Schwartz: Breakthrough Copywriter https://amzn.to/3G6ErIJ Kwadwo’s Links: Subscribe to The Art of Online Business’s YouTube Channel Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram Billy Broas’ Links: Get to know more about Billy BroasLearn more about The Five Lightbulbs Timestamps: 00:00 - Introduction 03:10 - Details on Billy's transition to online business 11:51 - Brain wired to focus on high-impact strategies 14:02 - Unacceptable status quo, demand, value in past lessons 16:53 - Marketers must understand, empathize before offering solutions 22:12 - Copywriting projects focus on bridging message clarity 25:01 - Differentiating marketing crucial for standing out 29:06 - Minimize hurdles, optimize sales page checkout process 33:38 - The importance of outcome in marketing 36:07 - Where to learn more about The Five Light Bulbs Learn about the new podcast host: Episode 746: It's Time For Rick To Say Farewell And Pass The BatonEpisode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost Make sure you're not making FB ads mistakes that hurt your results. Book a strategy call with Kwadwo now.  Apply for ads management with  [QUĀY.jo].https://theartofonlinebusiness.com/ads 

In this episode, I share my strategies for effectively scaling Facebook ads in lead generation and sales campaigns. I emphasize the need to stabilize lead costs before scaling and provide insights on managing ad sets during launches. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Links mentioned in this episode: Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Subscribe to The Art of Online Business’s YouTube ChannelBook a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram Learn about the new podcast host: Episode 746: It's Time For Rick To Say Farewell And Pass The BatonEpisode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost Apply for ads management with  [QUĀY.jo].https://theartofonlinebusiness.com/ads 

Selling your program before launch isn't about a hard sell; it's about crafting an experience. It's about creating a narrative that resonates, offers that entice, and anticipation that drives action. In our latest episode, I have the pleasure of speaking with Brenna McGowan, a renowned launch strategist and copywriter. Brenna brings her wealth of experience to the table, discussing the importance of a pre-launch phase and how it can drastically improve the success of your launch.  Brenna's approach to anticipation marketing isn't just about selling a product; it's about creating a journey for your audience that begins well before the launch. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Links mentioned in this episode: Listen to this episode, How to Create a Pre-Launch Strategy That Sells Out Your OfferGet the Pre-Launch Cheat Sheet Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: Subscribe to The Art of Online Business’s YouTube Channel Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram Brenna McGowan’s Links: Visit Brenna’s websiteDM Brenna on InstagramConnect with Brenna on Facebook Timestamps: 00:00 - Introduction 00:34 - Minimizing launch burnout through strategy 06:23 -  Market saturation impacts decision-making; allow space. 09:38 -  Utilize personality to differentiate during pre-launch period. 11:14 -  Client understanding, empathy, and pre-launch strategies fundamental. 13:48 -  Exploring authority, credibility, empathy, and personal values. 17:00 -  Generate anticipation and excitement for upcoming product launches. 20:25 -  Balancing anticipation and excitement for adult consumers. 24:40 -  Process facilitates impactful and engaging content creation. 27:06 -  Novel ideas drive dopamine and market success. 31:04 -  Program offers confid Learn about the new podcast host: Episode 746: It's Time For Rick To Say Farewell And Pass The BatonEpisode 720: Get to Know Kwadwo [QUĀY.jo] The New Cohost Make sure you're not making FB ads mistakes that hurt your results. Book a strategy call with Kwadwo now.  Apply for ads management with  [QUĀY.jo].https://theartofonlinebusiness.com/ads