The Digital Marketing Podcast

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Rating
4.7
from
73 reviews
This podcast has
99 episodes
Language
Explicit
No
Date created
2010/05/19
Last published
2022/06/08
Average duration
24 min.
Release period
19 days

Description

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

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Podcast episodes

Check latest episodes from The Digital Marketing Podcast podcast

Influencer Marketing & The Hottest Social Platforms
2022/06/08
It's hard to know where to start with running highly effective social media influencer marketing. Everyone talks about it, but few have successfully nailed it repeatedly and reaped the rewards Ciaran talks with agency founder Sedge Beswick from SEEN Connects, an innovative that specialises in helping top brands plan, launch and execute highly With a growing stack of successful social campaigns under their belt, SEEN Connects are well placed to talk the talk, and walk the walk when it comes to crafting brand influencer collaborations that scale. Hottest Social Platforms? We explore which are the current hot platforms and trends marketers can leverage in the social space. Is it all still about Instagram or is there a more exciting and innovative platform Sedge thinks we should all be playing with? ( Hint- There is!) Crafting The Perfect Influencer Marketing Campaign Brief Learn the best ways to work with social media agencies and influencers. Sedge shares some of the wisdom she and her team have developed over many years of working with brands of all sizes. We also explore the importance of market research to inform and create campaigns that achieve real results, helping you to win awards and even land your next big promotion... Maybe! ;-)
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Learn Local SEO
2022/06/02
Nearly every business could benefit from better local SEO, but it can be difficult to know where to start. Most businesses don't even have a Google Business Profile or Bing Places account, let alone taking advantage of the features they offer. In this episode, Ciaran walks us through how to set up and optimise your local SEO using citations, Online directory listings like Google business profile and Bing Places. We also share some great tools to help maximise your local SEO performance and manage multiple listings.
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Analytics Masterclass Part 2: Outcomes, Empathy Action & Profit
2022/05/20
In Part II of our Analytics and Data Masterclass, shares his tips for working effectively with your analytics and analysts. Learn how to ask outcome questions rather than questions about marketing activity. These questions will  ensure your focus on the company's most important metrics. Conversion Rate & Customer Satisfaction If you aren't keeping an eye on user performance metrics and conversions, as Avinash learned, you can damage your customer satisfaction. Walking in your Customers' Shoes Avinash shares with us the dangers of over optimising around a specific profit focussed goal! When did you last spend time walking in your customers' shoes and feeling their pain? Start asking more questions about consumer behaviour. This is the path to developing a type of empathy that directly drives profits. Ever felt your data and reports get ignored? Too often, analytics is seen as a necessary evil by marketing leaders - it's something that needs to be done, but it's not always clear how it ties in with overall goals. As a result, analysts can feel marginalised and undervalued. Analytics Data & Business Insights that Demand Action Learn how to ensure your Marketing analytics and reports can command respect and attention and have real influence. Avinash shares three concrete tips that marketing leaders and data analysts can take to communicate more effectively. We also explore the critical relationship between storytelling and compelling analytics insights.  Useful Links 
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Suck Less! - Data & Analytics Masterclass Part 1
2022/05/13
You’ve been tasked with increasing the success of your marketing efforts, but you don’t know where to start. Big data and analytics is becoming increasingly important in marketing, but it can be challenging to know how to use them effectively. Recording and gathering data on its own doesn’t get you results. You need to shape all that data into a meaningful story. Learn from Google’s , how to tame large amounts of marketing analytics data and use it to increase your success. Avinash spills the beans on how to start leveraging all your marketing data. Set yourself an effective benchmark for what success looks like. Learn some simple yet creative ways to ensure your marketing efforts suck less next week than last month or last quarter! Predictive Analytics – Predicting Future Outcomes We also explore how to use predictive metrics to get meaningful insights. How helpful would it be to discover patterns that foretell possible excellent or poor future performance before it happens? Advanced artificial intelligence in analytics tools allow us to leverage predictive metrics to see what the future holds before it happens. Of course, that kind of functionality comes at a cost, but anyone can start to leverage predictive insights if they know where to look. Learn how to look at your data in reverse and start making smarter decisions to direct more effective marketing spending, placement, and outcomes. Data And Analytics Before results come. Avinash takes us back to a foundational level and asks, “What are you trying to achieve?” Is that clear? Have you been specific? Stop hiding behind complex concepts like machine learning, structured data, data mining, data warehousing, advanced-data models, and statistical algorithms!  None of this will help you if you miss a clear aim that your whole team is focused on.  Key Insights Are your Marketing team and Analyst team Do you all have a meaningful target to shoot for? Are you fishing out Dolphins when you wanted Stingrays? Avinash shares his top tips on reading your analytics data sources and metrics. Start turning data insights into action that gets results. Pair up your marketing skills and audience understanding with a great analyst and work together to ensure your most insightful data insights don’t die at the last mile. Unstructured Data? Finally, we explore where leadership and data analysis can collide into a train crash of poor performance. Discover the best way marketing leaders can ensure this doesn't happen. As you will learn - it's all on you as a leader to ensure you ask the right questions! What are those questions? Listen in, discover what you should be asking, and start reaping the rewards.
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Effective Display Advertising & The User Journey
2022/04/19
Display advertising can be a great way to reach your target market, but it's often difficult to measure how effective these campaigns are.  Without proper measurement, you can't be sure whether your display campaigns are achieving their objectives. Display campaigns are one of the easiest ways to spend your budget, but often, it’s much more challenging to understand how these campaigns are performing as part of an effective marketing mix. This is especially true if you don't understand the user journey and how people interact with your ads. It doesn’t have to be like this.  In this episode, Daniel and Ciaran explore how to make more effective use of display advertising to aid the users' journey. We explore what you can do to better measure display performance and measure results. This starts with understanding what you want your campaigns to achieve. Daniel shares his views on where Display often goes wrong and why he feels it's massively an undervalued channel. Learn how to measure and better attribute your results and make sure that your campaigns are working as hard as they should be. Useful resources  
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Understanding Why Video Marketing works so well.
2022/02/23
88% of marketers say that video marketing provides them with a positive ROI. So why does video marketing work so well? In this episode of the Digital Marketing Podcast, we welcome back Jon Mowat to discuss some of the psychology and methodology behind video’s success. Jon explains in detail the five key areas that  he believes make video so powerful; we can touch and feel it, it moves, the extension of personal self, we can target and we can tell emotional stories. Some of his theories are brilliant… Are people more willing to pay for an object or service they see on their phone than a screen on the other side of the room? If so, what’s the psychological reasoning behind this? This is not one to miss. If you listen to the end, Jon also reveals how to get a discount for his book ‘Video Marketing; Create Engaging Video Campaigns to Drive Brand Growth and Sales’. to get the full show notes and links visit        
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Build Better Video Marketing Funnels
2022/02/09
Video marketing is an area that didn’t really exist until about 5 years ago, but now, more and more businesses are using videos as a way to engage with their customers. So, what actually is video marketing and how can it be utilised to deliver brand growth?  In this episode of the Digital Marketing Podcast, Ciaran meets with Jon Mowat, author and founder of Hurricane, a leading marketing agency that offers video strategy, production and activation.   A good video marketing strategy is all about making conversation with your audience and comprises of different content types for each stage of the sales funnel. Jon explains how this can be done using three of his popular models; hero hub help go, the digital sales funnel and the fixed vs. fluid platform.  Join us next week where we welcome Jon back for a second episode where we dive into  understanding of why video works so well.  Links              
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Marketing Planning for 2022
2022/01/18
Daniel and Ciaran are back to kick off 2022 with a fresh look at planning and priorities. For the first time, we recorded this episode on video so those of you who want to watch it - now can!  Daniel shares his ongoing vision of creation before curation. We explore setting some effective and smart goals and objectives for your year ahead. We also explore some of the new technologies marketers need to understand. We also have quite a heated debate on cookies and the web's reliance on them.  Also under discussion on crypto and NFC’s, Daniel rails against ciaran multiple times to convince him that NFC’s are hugely important but in the end, comes to the conclusion he may be banging his head against a brick wall on that front. Finally, we wrap up with some sources of inspiration for looking at your work differently. Daniel shares with us his appreciation of Agile Marketing Management, OKR’s, Project Oxygen. Dig into the resources he shares and invigorate your year ahead with some fresh perspective. Useful Resources Target Internet Youtube Channel  This episode as a video Daniel’s Strategy Statement Apple Example A- What you’ll do B- What it will be focussed on C- What it will achieve D- What the market impact will be Apple will launch a full communications assault (a) to challenge the PC/Microsoft Windows dominant position (b) by finding flaws in the PC to contrast with Mac computers’ simplicity (c) to steal significant market share by enticing frustrated consumers to buy a Mac (d). Setting S.M.A.R.T. Objectives First used in the November 1981 issue of Management Review by George T. Doran in an article entitled "There's a S.M.A.R.T. way to write management's goals and objectives". () Specific Measurable Actionable / Achievable / Attainable Realistic and Relevant Time-bound See how much this has been pulled around by different marketers TikTok GA4 Felipe Castro OKR’s Agile Marketing Management Google’s Project Oxygen Benchmark your skills  
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Digital Marketing Skills Benchmark 2021
2021/12/20
The skills required to succeed in digital marketing are constantly changing, which makes it very hard to keep up with all of these changes.  So how is the marketing industry coping with developing and learning all these new skills?  Daniel walks us through what  Target Internet's Digital Skills Benchmark results tell us about the state of digital marketing at the start of 2022. Published in partnership with the Chartered Institute of Marketing, the 2022 edition of this report has some interesting findings. With data collated from thousands of marketers across the world, it helps us all understand our skill and knowledge gaps more clearly than ever before. Listen in for the answers and find out what the benchmark level is among your level of seniority and discover how different sectors of our industry have performed. Also under discussion, could Ciaran carry off being completely bald?  We also explore, if Daniel and Ciaran were being chased by a Tiger, who would get eaten? Useful Links If you would like to benchmark your own performance you can. It only takes around 30 minutes.  If you manage a team of marketing professionals, we are inviting teams of up to 30 people to benchmark their whole team (Usually we limit this to just 10.) To take advantage of this unique offer for podcast listeners, just mention you listen to the podcast in the Subscribe to our  
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Audience Insight Tools
2021/12/07
Audience Insight Tools Daniel and Ciaran explore must-have tools for better marketing audience intelligence. These free tools will help you uncover who your website audience is and what they are interested in. Get a greater depth of understanding and clarity than your standard analytics can give you. Discover exactly what your audience do while on your website.  Digital Marketing Toolkit UpdateWe all know that digital marketing can be complicated. There are so many tools, and it's hard to know which ones you should use. Our will help make navigating the marketing world easier and more effective for you. This toolkit has been put together by us after years of experience working with businesses of all sizes. It includes all-out favourite Google Chrome extensions and apps as well as some awesome free online resources you won't want to miss.  We also announce our new, not to be missed, free monthly event. Make sure you have to ensure you get your invite. Useful Links Consent Permission Optimisation Podcast episode Usercentrics Quantcast Measure: Audience Intelligence Choice consent management tool Descript Audio and Video Editor Bing Webmaster Tools Microsoft Clarity SparkToro YouGov Think With Google Get Our Updated Digital Marketing Toolkit Subscribe to our Email Newsletter      
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Is Social Media A Toxic Ingredient?
2021/11/26
Earlier this week, ethical and global cosmetics brand Lush announced their intention to shut down their activity on multiple social media platforms. “The global Lush brand will be turning its back on Instagram, Facebook, TikTok and Snapchat until the platforms take action to provide a safer environment for users. This policy is rolling out across all the 48 countries where Lush operates. “ In the wake of this news, Daniel and Ciaran discuss ‘Is Social Media Toxic?” exploring different angles to the debate. For those who decide it is, what could or should be done about it? We invite listeners to get in touch with their perspectives? What are your thoughts on this subject and how is your organisation or brand intending to work the marketing mix in the current marketing environment going into 2022 and beyond. Listen in and join in the debate. Useful links Lush Press Announcement Understanding Negativity Bias Facebook Experiments into Negativity and Positivity Wall Street Journal article on leaked Social Media research Instagram’s response to the above Wall Street Journal Article CIM IAB Code of Ethics BIMA
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Culture Ate My Brand - Improving Company Culture & Results
2021/11/18
If culture is the foundation of every successful brand, is your organisation fundamentally doomed? Does your organisation settle for inadequate employee performance, mediocre outcomes, and unremarkable earnings? It doesn’t have to be like this. We speak to Mark Miller and Ted Vaughn, the cofounders of Historic Agency about their work as a brand strategy company that helps ambitious brands do more good. They believe in mediocrity's potential for greatness through understanding culture at all levels with methods like measuring it so you can understand how your organisation functions from top-down or bottom-up, or both. The Culture of a CompanyWe explore the concepts in their Book ‘Culture Built My Brand’. Discover ways to break through the inertia to engage your team, drive better results, and attract a tribe of loyal customers—by tapping into the greatest driver of brand success: your internal company culture. Passionate about helping ambitious businesses do more good in their communities they love tackling tough problems like how best to measure culture or what actions can lead an organisation towards greatness with its customers at heart. What is Company Culture?Learn how your company culture can help you win more customers and turn them into super fans. Filled with practical steps and case study examples of culture at work, Mark and Ted share the know-how you need to tap into your company culture to create an authentic brand that stands out from the competition. Useful LInks Historic Agency Culture Built my brand Patagonia Patagonia Daycare Nasa Pumpkin Carving Contest The Netflix Keeper Test ( It is a more positive than you think) Tidal High Fidelity Music Sharing service
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Podcast Reviews

Read The Digital Marketing Podcast podcast reviews

4.7 out of 5
73 reviews
Arlie K 2022/02/28
A marketing must-listen!
The Digital Marketing Podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, ...
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maddie@podcastingyou 2021/12/17
Incredible podcast!
Ciaran and Daniel are incredibly knowledgeable as well as passionate and engaging! Each episode is a joy to listen to and a valuable resource for all ...
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ASobering 2021/08/30
Such a wealth of knowledge! ?
This is one of the most insightful podcasts that I have ever come across! Daniel and Ciaran do such a great job of sharing their wisdom and I love how...
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malfoxley 2021/06/28
Great show!
The hosts of the Digital Marketing podcast highlight all aspects of digital marketing and more in this can’t miss podcast! The hosts and expert guest...
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Sudduth girl 2020/06/23
Loving this Podcast
Love the podcast because of a few great things. 1. Two great hosts ❤️ 2. The length of each episodes are perfect and new episodes are consistent, so...
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Clarisse Gomez 2020/04/08
Awesome Podcast!!!
Ciaran and Daniel, hosts of The Digital Marketing Podcast, highlight all aspects of business, marketing and more in this can’t miss podcast! The host...
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Brooke Craven 2019/06/06
Awesome Podcast!!
Ciaran & Daniel, hosts of The Digitial Marketing Podcast, highlights all aspects of business, marketing and more in this can’t miss podcast! The host...
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Muff6833 2019/04/02
Wealth of Knowledge
I love this Podcast. I’m switching careers from accounting to marketing and I have learned so much listening to the episodes. The content also reinfor...
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mark_da_man 2019/02/14
Entertaining & Informative
Absolutely brilliant podcast. If you are trying to keep up with the ever changing digital marketing world, then this podcast is a must listen. I’ve be...
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Katie Joy B. 2018/10/24
A True Digital Diamond!
Not only does this gem of a show only cover topics that are genuinely helpful to those of us who want to build our digital marketing knowledge base, b...
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