The Digital Marketing Podcast

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Rating
4.6
from
91 reviews
This podcast has
99 episodes
Language
Date created
2010/05/19
Average duration
24 min.
Release period
7 days

Description

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

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Podcast episodes

Check latest episodes from The Digital Marketing Podcast podcast


Latest Email Statistics
2024/02/26
In today's episode of the Digital Marketing Podcast we delve into the latest email statistics so you can stay on top of your email marketing game. We've gathered the up-to-date industry averages, including open rates, click-through rates and bounce rates to help you understand where you compare with your industry landscape. We also breakdown the new Email Sender Guidelines, so you're up to date on the best practices on spam, authenticity and unsubscribe rules. -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 
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What's New With AI Search
2024/02/16
On today's episode of the Digital Marketing Podcast, we discuss the most drastic change Google has made to its user interface in 25 years, Search Generative Experience. Pushing search results listings further and further down the page, Google's SGE introduces a brand new section of AI-generated information. However, with notable negative feedback from users, it's unclear whether it's something we should be concerned about just yet. Listen in to hear our discussion, but when it comes to producing content, remember our aim should always be making our customers happy, not the algorithm. -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 
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GA4 Funnel Reports
2024/02/09
The onset of GA4 hasn't been smooth sailing, it was completely different to the platform we know and loved and it was continually changing. However, the ability to build custom reports completely changed the game. As much as we now love GA4, there was one report we couldn't get our heads around, until now. Join us on our latest episode of the Digital Marketing Podcast as we break down GA4's Funnel Report, so you can see just how many users make it through each step of the online journey and which areas they might of dropped off, needing attention. -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 
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Custom GPTs for Marketing
2024/02/02
Custom GPTs are custom versions of ChatGPT that Open AI users can create for their own specific purpose. Building your own GPT requires no code, all you have to do is configure the ChatGPT by telling it what you want to create, give it some guidance on tone of voice etc, and the builder will take it from there. Join us on today's podcast episode as we tell you everything you need to know about custom GPTs, including the best custom GPTs in the GPT store and our own real-world use cases of how we've used (and loved) them. -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 
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GA4 News, Tips and Tricks
2024/01/26
In this episode of the Digital Marketing Podcast, we delve into the latest updates and functionalities of Google Analytics 4. If you are getting lost in your Google Ads conversions, not sure how to work with secondary dimensions, or need a deeper understanding of user reports, tune in for our latest news, tips and tricks to help you master the platform. If you’re looking for some further guidance on GA4, we have a -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 
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CRMs, Scaling Up and Beating the Giants
2024/01/19
On today's episode of the Digital Marketing Podcast, we are joined by Andy Fowler, CEO and Will Gordon, Director of Marketing at Nutshell CRM, who are the winners the Automation and Personalisation category of the Digital Marketing Toolkit Awards. Nutshell proides an all-in-one growth software featuring CRM, email marketing, and contact management to help sales teams close more deals. With its competitors being big giants such as Salesforce and Hubspot, how do Nutshell compete and continue to scale up? In this episode, Andy and Will discuss with Daniel how they have competed against such huge competitors, how they continue to solve problems in the CRM space and how they've build their product-led software. Not one to miss! Tune in today. -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please   
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Digital Marketing Trends for 2024
2024/01/12
We are back with another trends episode, and what better trends episode to do, than one at the start of a fresh year, looking at the year ahead. So we bring you our digital marketing trends for 2024! With the phase-out of third-party cookies looming, the cookieless future is fast approaching... join us as we discuss how you can prepare for its impact on digital marketing. We also discuss other emerging trends for 2024, the ride of voice, image and video search, private GPTs and AI (of course) and new types of web interface! Tune in today. -- Show notes:   We'd love to hear any of your marketing New Years Resolutions or any feedback on the show you may have. , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 
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New Years Resolutions for Marketers in 2024
2024/01/05
First of all, Happy New Year! We’re looking forward to the year ahead and we’re sure that 2024 won’t be short of new marketing trends and developments. In this episode of the Digital Marketing Podcast, we bring you our (long) list of New Years Resolutions that we will be bringing into 2024, and that we recommend you do to. From updating old content and keeping diaries of who you engage with online, to testing the small stuff, not just relying on GA4 and running SEO audits to get hold of any website issues, tune in to hear our top recommendations to get the most out of your marketing efforts this year. -- Show notes:   We'd love to hear any of your marketing New Years Resolutions or any feedback on the show you may have. , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 
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The Danger of Attribution Modelling
2023/12/22
Attribution modelling helps marketers understand which campaigns or activities were most effective in driving conversions, allowing marketing teams to adjust budgets and other factors accordingly. Sounds like a perfect methodology, but it’s not all smooth sailing. Join us for the latest episode of the Digital Marketing Podcast as we discuss the dangers of attribution modelling, such as overlooking external factors, the hazards of over-reliance on data, issues with cannibalisation and more. -- Show notes:   Do you have any feedback on the show? We really would love to hear from you. , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 
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Usability and Competitor Reviews, with Jonathan Lovatt-Young
2023/12/19
On today's episode of the Digital Marketing Podcast we welcome Jonathan Lovatt-Young, founder of and user experience expert with 30 years of expert in digital design and brand strategy, to talk about how to review your competitors in an actionable way. If you are reviewing your direct competitors and conducting competitor analysis', great. But what are you doing with that information? Is it valuable? What are you taking away from them? To turn your competitor analysis into actionable insights you need to understand the entire customer journey, so you know how to outperform. Join us as for this insightful episode as Jonathan guides us through his strategies. -- Show notes:   Do you have any feedback on the show? We really would love to hear from you. , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 
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Google Gemini VS. ChatGPT
2023/12/15
If you’re not yet aware, Google are launching their latest AI development, Gemini — a multimodal artificial intelligence model that can reason seamlessly across test, images, video, audio and code. It is the first model to outperform human experts on MMLU (Massive Multitask Language Understanding), and surpasses GPT-4 in 7/8 capability benchmarks. Gemini is not due to be released to the public until January 2024, but its API is now available to developers and Bard is currently powered by Gemini Pro. Despite numerous reports on Google falling behind in AI compared to others, Google’s Gemini could be the first serious competitor of ChatGPT, which has dominated the AI space since its launch in November 2022. -- Show notes:   What are your thoughts on Google Gemini? Or do you have any feedback on the show? We really would love to hear from you. , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 
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The Latest Stats In Digital Marketing, with Simon Kemp
2023/12/12
On today's episode of the Digital Marketing Podcast, we are joined by Simon Kemp, Chief Analyst at Datareportal. We're sure many of our listeners will have heard of Datareportal, but for those who haven't, they compile thousands of free reports online on social media use, internet use, digital marketing use and more in every country in the world. Bringing you the latest stats in digital marketing, Simon explores the remarkable growth in digital adoption, the country with the biggest surge in internet users and its impact on the rest of the world. We then turn our attention to Tiktok's continued expansion, and significant growth as a news source for younger audiences. Our journey through the digital marketing landscape wouldn't be complete without discussnig search engines. Is Google retaining search volumes or losing the younger generation to social media networks? Stay tuned! -- Show notes: Have feedback on the show? We really would love to hear from you. , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 
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Podcast reviews

Read The Digital Marketing Podcast podcast reviews


4.6 out of 5
91 reviews
Mnfrdrsh 2023/11/30
Great listen if your learning about Digital Marketing
Love the podcast! Very insightful and one of my go to morning listens to get me ready to tackle the day!
CrispyCaucasian 2023/08/01
Entertaining and very informative!
Just finished listening to their latest episode “Building A Personal Brand”. Very helpful information and straight to the point!
jasonsmcc 2023/09/17
Love the content but please put links in your show notes
Been a listener for a few months now. Love the content but my only gripe is you never add links in your show notes. So, I have to look up the interest...
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Zucker23000 2023/07/29
Great podcast for learning
I learn a lot from these podcasts that i can bring to work and look into applying. It is informative and they are entertaining speakers
Facqt Media 2022/07/31
Digital Marketing Gem!
It got the latest info and strategies in marketing, definitely a MUST listen, got into a few episodes, and the content and format are great! I love ho...
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ASobering 2021/08/30
Such a wealth of knowledge! 🧠
This is one of the most insightful podcasts that I have ever come across! Daniel and Ciaran do such a great job of sharing their wisdom and I love how...
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malfoxley 2021/06/28
Great show!
The hosts of the Digital Marketing podcast highlight all aspects of digital marketing and more in this can’t miss podcast! The hosts and expert guest...
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Sudduth girl 2020/06/23
Loving this Podcast
Love the podcast because of a few great things. 1. Two great hosts ❤️ 2. The length of each episodes are perfect and new episodes are consistent, so...
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Brooke Craven 2019/06/06
Awesome Podcast!!
Ciaran & Daniel, hosts of The Digitial Marketing Podcast, highlights all aspects of business, marketing and more in this can’t miss podcast! The host...
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Muff6833 2019/04/02
Wealth of Knowledge
I love this Podcast. I’m switching careers from accounting to marketing and I have learned so much listening to the episodes. The content also reinfor...
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