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When last did you assess your copywriting strategy? Not from the marketer's perspective, but from that of your customer. Are you actually in alignment with what they are thinking - and does your offer truly speak to their needs? Today's episode involves not one but five lightbulb moments that will help you craft a stronger marketing message for your product or service.  Billy Broas has niched down into copywriting as his preferred skill set and because it's the biggest needle mover when you get it right.  How you get it right is with The Five Lightbulbs Messaging Framework that Billy is walking us through today (we get to walk over a bridge to a land where your customer's tension is released). Using visual imagery for better memory recollection, these five lightbulb moments will undoubtedly force you to understand your customers better, expose the environment of solutions available to them, and define your messaging approach.  You will also get to choose the vehicle for your approach as you build belief by painting the right before and after picture.  It may sound complicated, and you may have to picture a bear and an owl, but honestly, this framework is the bee's knees when it comes to creating stronger marketing messaging.  Billy Broas is the Founder of The Five Lightbulbs. You can find him at BillyBroas.com or check out the link below for a swipe file of his fabulous framework.  Key Takeaways: 01:50 Why did Billy choose copywriting as a marketing skill? 04:04 What You Say, How You Say It, How You Amplify It 05:49 Developing a framework for successful messaging 07:18 What are the 5 Light Bulbs? 10:14 Understanding your Customer's Status Quo 12:37 Giving voice to your fear 17:36 Defining your approach to messaging 19:34 What is the vehicle for your approach? 21:35 What is your offer? Talking about your experience 24:25 Painting a 'before' and 'after' picture 27:11 The power of belief building Connect with Billy Broas: Website - https://billybroas.com/ Five Lightbulbs Framework - https://fivelightbulbs.com/framework Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Lovea href="https://perpetualtraffic.com/" rel="noopener noreferrer"...

Could AI be the crutch that ruins your career? A forthright member of the DigitalMarketer community certainly seems to think so!  Fans of the show will know that the topic of AI has come up just a few times in the last year or so. And while it's invariably been trumpeting the latest AI tool to make the online marketer's life easy, today's guest begs to differ.  Ben Albert is from Real Business Connections and instead of bowing at the altar of ChatGPT, he's trumpeting the human-to-human essentials that make for good marketing.  Managing human relationships is the number one marketing skill these days, concurs Mark. Managing your AI prompts might well be number two. The fundamentals of marketing are unequivocally laid out for us as we are reminded to Know, Like, and Trust. Approaching your AI content generation with a degree of curiosity is the next step as we grow creatively from hearing a different perspective.  Finding the balance between AI and the human touch is our new marketing challenge. We are, after all, only human, so let's revel in our fallible pursuit!  (Full disclosure: this content was not AI-generated.)  Real Business Connections is Ben Albert’s business – and the name of his podcast. He interviews executives, entrepreneurs, convicts, behavior scientists, sales trainers, wellness experts, and more.  Key Takeaways: 02:08 Know, Like, and Trust: Foundational Marketing  05:18 Why managing relationships is the #1 marketing skill 07:00 Appreciating that everyone's favorite word is their own name 09:50 The good news for marketers 10:30 How do you find a balance between AI and the human marketing touch? 14:18 Becoming the right formulator for AI-generated content production 15:45 The importance of building healthy relationships with your clients 18:06 How PPC changed the marketing game  20:17 Should you disclose when your published content was AI-generated? 23:05 Using AI to feed your own curiosity 25:55 How can you build a basic understanding of marketing? Connect with Ben Albert: YouTube - Real Business Connections - YouTube - https://www.youtube.com/channel/UCatiqMEYvn1CO_isUcb6pAQ Podcast -  Real Business Connections on Apple Podcasts - https://podcasts.apple.com/us/podcast/real-business-connections/id1537115928 LinkedIn - Ben Albert 🌳 - Real Business Connections | LinkedIn - https://www.linkedin.com/in/realbenalbert/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA...

How can a magician possibly help a financial coach better sell his online course? By reducing his lead magnet cost from $400 to $37 per lead. And that's just for starters.  Nick Golev is helping coaches in various industries produce content and increase their revenues and following.  Nick's background as a magician filming his tricks and developing his confidence in front of the camera has prepared him to help other online coaches capture the attention of their ideal customers. Today he's waving his hand over the production process of a social media reel, using a case study to demonstrate the easy-to-follow, super-practical steps he takes his clients through to get more eyeballs (and leads).  Learn about the power of the first five seconds, how to remix your client testimonials for maximum effect, and the importance of a super strong call to action.  Join us on an episode that is applicable to anyone wanting to keep abreast of the algorithm in our avaricious attention economy.  Nick Golev is the co-founder of Digital Wizards agency, which has thus far generated 11 million subscribers and 2 billion views. Offering full-service digital marketing, you can find him in the links below. Key Takeaways: 01:49 Capitalizing on the attention economy (with cleverly repurposed content) 03:36 How Nick was able to reduce the cost per lead of a financial coach's course  05:08 Leveraging the viewer's pain point + providing the solution 06:15 How to use your customer testimonials more effectively on your reels 07:12 Creating a strong Call To Action 08:33 Engaging your viewer in an engaging way 10:40 How much ad spend per day do you need to create impact? 15:24 Using five different hooks (with the same main content) 17:18 The Power of The Irresistible Offer 19:47 Remembering to Feel Relaxed (communicating with your own phone) Connect with Nick Golev: LinkedIn - https://www.linkedin.com/in/nickgolev/Is/ Website - https://www.digitalwizardsagency.com Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan...

How do you create an app and then use it to serve your clients? AI is changing the app development game by dramatically reducing the prohibitive money and time investment required to get your big idea off the ground.  Opportunity exists for marketing agencies to think about more than just a smart project management tool as they look to scale (and potentially sell) their agency.  Tony Guarnaccia pivoted to app development in the podcasting space after the pandemic hurt his agency's ambitions. By learning to prioritize his app development ideas, he's been able to introduce some real innovation as he helps his clients Promote and Profit from their podcasts. There are two other Ps where that came from as Tony shares his 'marketer first, developer second' approach to building out app ideas that actually work and that your clients can benefit from.  Learn how to go from idea to SOP and then App for your agency in what is really a no-brainer of an idea if you are looking to innovate, systematize, and then sell that new shiny object. Please join us. You can meet Tony G by visiting his website, www.meettonyg.com to learn more about how you can turn your smart idea into an app, ideally one in the podcasting space that can earn you lots of profit! Key Takeaways: 02:50 How AI has changed the app development game 06:10 Can you use AI to create more intuitive apps?  07:50 The Challenge of Prioritization (now that anything is possible) 09:50 How do you test your new app idea? 11:30 The 4 Ps of Podcasting 12:50 Unpacking Promotion after the Podcast 15:00 How can agencies embrace Tony's new tech?  19:41 Check out meettonyg.com  Connect with Tony Guarnaccia: Website - www.meettonyg.com Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer! Ecom Cert

How can experiential marketing help grow your brand? Considered by many to be the future of what we will be doing as marketers anyway, experiential marketing is about a lot more than pulling off a good party with a photo booth on the side. Kim Trieu is someone who 'curates experiences and brings people together'. In today's episode, she's sharing with us why experiential marketing is not just a 'channel', but part of a cohesive, integrated marketing strategy. How do you invite guests in, make the event and brand engagement memorable, and keep them thinking about you and your brand, long after the event? Or even until your next event rolls around! Learn about 'temple moments', a 'red line experience', and appreciating social currency as a key KPI in an episode of DigitalMarketer that takes you through the process of planning an event to using it to create good content afterward – all in the name of authentic client engagement. Please join us.  Kim Trieu leads Global Events and Experiences for Expedia Group. You can hear at kimtrieu.com or on LinkedIn at the link below.  Key Takeaways: 01:15 What is experiential marketing?  04:05 What is the process of planning an event? 08:00 How do you choose a 'temple moment'?  10:15 Taking educated risks with your experiential marketing event 12:30 What is Kim’s favorite experience that she's put together? 15:00 What happens after the event from a marketing perspective?  16:50 Getting people to your next event: creating authentic interaction 18:20 How event staffing is undervalued (getting good brand ambassadors) 20:15 Using your event to create good content Connect with Kim Trieu: Website - kimtrieu.com LinkedIn - Kim Trieu - Global Events and Experiences - Expedia Group | LinkedIn - https://www.linkedin.com/in/trieukim/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive

Have you heard of No-Code, the software development approach that allows you to effortlessly build an app with simple drag and drop?  This is great news for digital marketers looking to execute their ideas without waiting months for their coder to get back to them.  Getting your hands dirty as you build your own software solution also keeps you connected to the problem you're solving. Not only can you control the iteration process, but you also know what you're talking about when it's time to sell your app to your clients. Lucas James is the CEO and Co-Founder of Twiz, pioneering No-Code app building and proving to us today that the future for digital marketers doesn't mean fearing coding complexities.  The barrier for entry has been removed as we learn how to embrace AI and no-code and develop software that we can scale and sell, rather than getting stuck in the ideation process, and relying on someone else to do the backend.  It's time for us as digital marketers to get our hands dirty - even if it is just drag and drop! You can find out more about Lucas James and the work he does at Twiz by visiting twiz.io Key Takeaways: 01:30 What is No-Code?  03:54 The joy of controlling the iteration process 07:00 How does Lucas's product work?  08:25 "Self-usage": building stuff based on a process you have complete knowledge of 10:26 The future of digital programming 13:58 When will marketers be able to offer this software as a service? 15:52 Having a direct connection between the problem and the solution 18:00 Building and scaling a software product: keeping the end in mind 19:13 From ideation to execution using No-Code  23:58 How the barrier to entry to code with AI has been removed Connect with Lucas James: Website - Twiz Blog - https://resources.twiz.io/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most...

What is the process for creating SOPs? And what are some of the mistakes that people make when systematizing things that they do all the time? Today we're talking SOPs (Standard Operating Procedures) and how important they are when it comes to scaling your business. And not just scaling your business, but standing out too! If you're looking to create a step-by-step process for your business, where should you start? Is it the easiest thing that you can outsource – or is it perhaps the one that's the most draining? Do we focus on the process or the outcome? When do we let go of control and remove ourselves strategically from the SOP process? How do we measure our efficiency so that we know what we have to improve upon? To answer all these questions is Ngāhuia Lane Galligan, a returning guest from episode 357 - https://www.digitalmarketer.com/podcast/digitalmarketer/harnessing-systems-and-processes/ Ngāhuia is the Founder of Harness, a company that focuses on Systems and Processes Design, as well as Documentation & Implementation. SOPs have never sounded so sexy in this episode of DigitalMarketer which demonstrates that SOPs can be dynamic and empowering and constantly improving. It's time to create systems that serve the people! Please join us. To find out more about Ngāhuia Lane Galligan and how Harness can help you plan your process, please check out harnesshq.com/digitalmarketer Key Takeaways: 01:27 Why are SOPs so important at the small business level? 03:17 Three common mistakes we make when creating SOPs 08:35 Where should you start with creating an SOP? 12:00 How to reduce client churn with the right SOP 15:54 The importance of personalization 19:00 Moving from delegation to trust 23:20 How do we scale our people? Creating systems that serve 26:30 The importance of personal accountability 29:49 What is the outcome you want from being in business? 33:00 Creating SOPs for the right hire! 35:07 Managing your business by process Connect with Ngāhuia Lane Galligan: Website - https://harnesshq.com/digitalmarketer LinkedIn - https://www.linkedin.com/in/laneygalligan/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Lovea href="https://perpetualtraffic.com/" rel="noopener noreferrer"

Does the internet feel broken to you, or confusing even? How do we, as digital marketers, adjust to 'modern SEO' to get our clients noticed in a world where backlinks and directories just aren't cutting it anymore?  Amara Omoregie has the solution for us, and in a way, it's already here under our noses. Search Engine Optimization (SEO) needs to become Human Experience Optimization (HEO) if we are to provide people with a viable alternative to asking their closed Facebook groups (dark social) for advice on a good plumber.  The way that we do that, according to Amara, is by properly understanding Google's knowledge graph as well as 'schema' and structured data. And while your traffic might drop a bit, the quality of intentional searching for your brand will be better in the long run.  Learn about natural link attraction and Rank Math as the perfect plugin to help you understand your SEO better in a conversation that will leave you super informed on where SEO is going.  It's time to clean up the internet and for us all to feel far less out to sea in this sea of confusing search results that load far too slowly anyway to properly process! Amara is here to show us how.  Amara Omoregie is the founder of amarareps.com, a company that provides a data-driven, humancentric approach to driving consistent, scalable revenue.  Her company focuses on aligning sales, marketing, and customer experience for maximum impact and growth efficiency. Key Takeaways: 01:33 Why is organic traffic declining? 05:17 How SEO used to be versus how it is now 06:30 The value of natural link attraction for SEO  09:16 Understanding the evolution of Search Engine Results Pages 13:22 Why a reduction in traffic isn't necessarily a bad thing 15:10 Schema.org for better-structured data 18:17 Using the Rank math plugin to understand your schema 20:20 How AI is using structured data 23:15 How the search experience will soon mimic generative AI 24:54 Why we need to think about SEO in new ways (Human Experience Optimization)  28:04 Check out amarareps.com for more! Resources Mentioned: Rank Math - https://rankmath.com/ Connect with Amara Omoregie: Website - AmaraREPS - https://amarareps.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of Scalea...

What good is an offer if you can't convert? Lead conversion services, like sales follow-up to make offers more compelling, is today's hot topic, and here to discuss it is the Director Of Strategic Operations at Alien Leads, Eugene Song. Eugene is sharing the insights he gained from reading Alex Hormozi's book, 'The $100M Offer'. He learned that he needed to focus more on solving client problems than just trying to scale.  Along with tips on lead conversion optimization, Eugene and Mark also discuss ideas for new offers around sales funnel building and using AI for lead handling. They also dream of an imminent AI future where you can train your digital personal assistant to navigate your desktop and do more grunt work.  Learn about 'speed to contact' and turning 'the offer' into a product service development process for your business in an episode of DigitalMarketer that reminds us that sales funnels are the lifeblood of your business.  Eugene Song oversees marketing campaigns in multiple channels in the financial industry, with his specialty being Search Engine Optimization.  Key Takeaways: 03:05 What Eugene got out of Alex Hormozi's '100 Million Dollar Offer' 07:30 Learning how to put your own skill sets together creatively for your offer 08:40 Understanding 'Speed to Contact' 12:46 Turning 'the offer' into a product service development process 15:00 Sales funnels as the lifeblood of your business 20:50 Making the entrepreneurial mistake of thinking about 'scale' first 24:36 If you learn enough, you'll be able to adjust to anything 26:50 What are the 3 big projects you can accomplish every quarter?  28:47 Mark's initial thoughts on trying ChatGPT when it first came out 33:44 Having a personal digital assistant that can control your desktop Connect with Eugene Song: Website - Alien Leads - https://alienleads.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer! a...

What can you use AI for immediately to enhance your marketing? If you're not having an ‘expert chat’ with your pro version of ChatGPT in the morning for breakfast, you're probably doing it wrong. As marketers we need to be two steps ahead of everybody else and always first to the party. This means shelling out the twenty bucks a month for the expert version of ChatGPT and actually training it in your brand voice and cadence. That’s for starters! Today's guest is Jordan Wilson, host of the 'Everyday AI' podcast. He's overcome the fear, embraced the learning curve, and is working with Large Language Models (LLM) AI technology to automate his business, conduct his research, and chat with him in the mornings! As we close in on a year of AI being on everyone's lips, for some people it still feels new. For others, like Jordan, he's learned how to hone his relationship with the tools to save himself time, money, and effort in the long run. This episode offers practical tips to those marketers still wanting to get to the party on time to understand where they can up their AI game. Please join us.   Jordan Wilson is the Founder and CEO of  Accelerant Agency and the Founder and Host of 'Everyday AI Podcast'. You can find him online at youreverydayai.com Key Takeaways: 02:19 Why is AI still 'new' to some people?  06:04 Trusting AI over more primitive forms of search 08:22 How you need patience to overcome the fear  08:56 Using ChatGPT to know your company voice 10:29 The value of teaching generative AI your cadence 12:43 Investing the time to train AI upfront 14:10 The importance of using AI for research and analysis  18:38 Giving your AI access to your spreadsheets 19:42 Appreciating business automation within ChatGPT 23:48 Thinking two steps ahead as a marketer 26:23 Getting over the fear (and initial learning curve) Connect with Jordan Wilson: Website - https://youreverydayai.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this...

How can you use AI to write your next book? As we get to the tail end of a year that has been punctuated by the introduction of AI apps that assist us in our creative process, Markus Heitkoetter has turned to AI as his sparring partner to help him write his next book.  A successful real estate investor with a few book titles already under his belt, Markus has not been afraid to gamify his writing process and hopefully save his editor some time in the long run by turning to AI for constructive, objective feedback.  In this episode, we look at the specifics of AI software such as Claude and Elicit that are perhaps better suited for uploading big documents and checking your research as you fine-tune your own prompt engineering process.  There's still a creative process to be had that needn't be as daunting as staring at a blank page trying to draw blood from a stone.  If your next masterpiece is waiting inside you but you're afraid to let it out, perhaps this conversation will encourage you to get the creative juices flowing as you put pen to paper and create 'your best book yet.' Markus Heitkoetter is the Founder of RockwellTrading.com. A link to some of his previous book titles (written without AI) can be found below. Key Takeaways: 01:14 Why has Markus decided to use AI to write his next book? 03:35 Using Claude (AI) as your sparring partner to create a book brief 05:29 Using AI to get constructive feedback on your ideas 07:48 The joy of instant feedback (and how that improves your creativity) 12:30 Learning to 'gamify' the writing process 16:57 Using Perplexity AI for your research (and ELICIT.ORG) Resources Mentioned: Claude AI - https://claude.ai/ Elicit AI - https://elicit.com/ Connect with Markus Heitkoetter: Markus’s Books on Amazon - https://www.amazon.com/s?k=markus+heitkoetter Website - https://www.rockwelltrading.com/markus-up-close-and-personal/ Personal - Markus Heitkoetter - http://markus-heitkoetter.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization Agencya href="https://www.bkacontent.com/perpetual/" rel="noopener noreferrer"...

How do you create consistency with your content? And how do you make sure your content is worth the time people are going to give you to pay attention to it?  As new distribution tools for content continue to evolve, being able to communicate through telling a story is more important than ever.  So too is being consistently on brand and being consistent over time. Even if it means repurposing old content and resharing it again when something you once said (and banished to a hard drive folder) is suddenly newsworthy again.  This is the advice of Geoffrey Klein, AKA Mr. Purple, author of ‘The Content Beast: Create story-driven content to connect with your audience’.  Geoffrey is sharing the successful strategy behind how he got 352K views on his TEDx talk and the content campaign he did leading up to it. Old-school marketing values are espoused in today's episode reminding us to continue the conversation with our customers beyond the transaction.  It's about building a relationship; it's about how we make our customers feel.  And to get there, to that place where you've captured your customer's attention and imagination, requires reverse engineering content from what they care about to what you then create.  Learn how Mr. Purple did just that with content pillars that battle 'infobesity' - and more!  Geoffrey Klein is the Founder, President, and CEO of 9 Dots. You can check out his new book, ‘The Content Beast: Create story-driven content to connect with your audience’, at the link below.  Key Takeaways: 01:12 How is content evolving? Appreciating the new distribution tools (and the old model of storytelling) 02:50 Understanding 'infobesity'  04:16 The 11th Commandment: 'Know Thy Audience' (adopting a customer-centric mentality) 07:00 How to connect good content with a revenue stream 08:25 Understanding the Story PAD (Pain, Answer, Difference it makes) 11:58 How to differentiate between content for brand awareness and content for retention (CLV) 16:24 How to justify your content marketing campaign to an executive  18:15 How consistency leads to loyalty (and brand advocacy) 19:36 Why having an integrated content strategy is so important 20:50 How Geoffrey's TEDx  talk got so many eyeballs 22:18 'Playing the hits': repurposing successful content and resharing it 25:24 Understanding audience segmentation  27:32 How content connects you (and reinforces that connection over time) 28:50 ‘ERA’: Experiment, Review, Adjust! Connect with Geoffrey Klein: LinkedIn - https://www.linkedin.com/in/ggklein/ Buy Geoffrey’s book - Amazon.com: The Content Beast eBook : Klein, Geoffrey: Kindle Store  Website - https://ninedotsmedia.com/ Be sure to subscribe to the podcast