The New Music Business with Ari Herstand

Advertise on podcast: The New Music Business with Ari Herstand

Rating
4.8
from
120 reviews
This podcast has
87 episodes
Language
Publisher
Explicit
No
Date created
2020/02/20
Last published
2022/06/22
Average duration
65 min.
Release period
8 days

Description

*2021 Webby Award Winner: Best Music Podcast* Ari Herstand is the best-selling author of How to Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it. To learn more follow @aristake_ and @ariherstand Visit aristake.com to join the newsletter. -- See acast.com/privacy for privacy and opt-out information.

Podcast episodes

Check latest episodes from The New Music Business with Ari Herstand podcast

How He Made $250K on his NFT Song After He Was Dropped From Sony
2022/06/22
Our guest this week on the New Music Business is singer/songwriter Sammy Arriaga. Ari and Sammy dive deep into everything songwriting and his successful endeavors in the world of NFTs. To learn more about Sammy, visit https://sammynft.com. 2:34 Welcome 4:07 Upbringing and auditioning for American Idol 8:35 Life-changing move to Nashville 16:37 Writing 1000 songs, shopping on Music Row and signing to Sony 30:04 Aftermath of getting dropped from Sony 31:36 Journey into TikTok 37:06 Jumping into the NFT world 45:27 Busking in Twitter Spaces to avid NFT collectors 53:44 Primary sales price and what’s included 1:02:54 Reinvesting NFT income and breaking down the crypto ecosystem 1:18:16 Final question Subscribe to The New Music Business: https://aristake.com/nmb Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Academy: https://aristakeacademy.com Instagram: https://www.instagram.com/aristake_/ TikTok: https://www.tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Sammy Arriaga: Website: https://sammynft.com OpenSea: https://opensea.io/collection/metagirldh TikTok: https://www.tiktok.com/@sammyarriaga Instagram: https://www.instagram.com/sammyarriaga Twitter: https://mobile.twitter.com/sammyarriaga YouTube: https://www.youtube.com/sammyarriaga Edited and mixed by Maxton Hunter Music by Brassroots District Produced by the team at Ari’s Take See acast.com/privacy for privacy and opt-out information.
more
Explaining the Metaverse for Musicians
2022/06/15
Our guest this week is Anne McKinnon, the co-founder and CEO of the web3 experience platform Ristband (ristband.co). In this episode, Ari and Anne break down everything musicians need to know about the ever-evolving metaverse and how exactly it’ll add value to artists’ careers. To hear all of the most up to date news about Ristband, you can join their Discord community here: https://discord.com/invite/ce7jDJM9uA 4:10 Welcome 6:04 The story behind Ristband 14:06 Explaining the metaverse 18:22 How’s the metaverse different from a video game? 24:35 How’s the metaverse going to benefit artists? 31:19 Breaking down virtual concert experiences 46:01 Relationship with Epic Games 47:19 Ristband events showcasing NFT artists 52:42 Decentralized vs. centralized platforms 59:15 Final question Subscribe to The New Music Business: https://aristake.com/nmb Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Academy: https://aristakeacademy.com Instagram: https://www.instagram.com/aristake_/ TikTok: https://www.tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Anne McKinnon: Website: https://www.ristband.co Discord: https://discord.com/invite/ce7jDJM9uA Instagram: https://www.instagram.com/ristbandinc Twitter: https://twitter.com/ristbandinc LinkedIn: https://www.linkedin.com/company/ristband/ Edited and mixed by Maxton Hunter Music by Brassroots District Produced by the team at Ari’s Take See acast.com/privacy for privacy and opt-out information.
more
How To Make $10K a Gig Playing Performing Arts Centers
2022/06/08
This week on the New Music Business, our very own Ari’s Take Academy course instructor Carey Rayburn (Good Co. and Rayburn Entertainment) joins Ari to discuss Performing Arts Centers and how to best navigate your live career within the Special Events market. 3:07 Welcome 4:32 Breaking down the Performing Arts Center market 7:13 Benefits of a subscription model 8:41 The kind of acts that PACs book 16:06 Presenters, compensation and entertainment 23:21 Age demographic breakdown 26:10 Performing at conferences 35:48 Artist grants and community outreach 38:52 Advice for musicians interested in the Special Events market 46:10 Working with wedding and event planners 55:37 Good Co. music, Rayburn Entertainment and the ATA course 59:15 Final question Subscribe to The New Music Business: https://aristake.com/nmb Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Academy: https://aristakeacademy.com Instagram: https://www.instagram.com/aristake_/ TikTok: https://www.tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Carey Rayburn: Website: https://www.goodcomusic.com/ Instagram: https://instagram.com/goodcomusic SoundCloud: http://www.soundcloud.com/goodcomusic Twitter: http://www.twitter.com/goodcomusic YouTube: http://www.youtube.com/goodcomusic Edited and mixed by Maxton Hunter Music by Brassroots District Produced by the team at Ari’s Take See acast.com/privacy for privacy and opt-out information.
more
Sync Licensing Company Explains How Music Gets Placed
2022/06/01
This week on the New Music Business, Ari is joined by Lyle Hysen and Kyra Wendel of the sync licensing agency, Bank Robber Music. They discuss everything from how they organize and pitch playlists, what today’s sync fees are looking like, negotiations with record labels and publishing companies, the best pitching methods, and much more! To learn more about Bank Robber, visit https://bankrobbermusic.com. And you can send streaming demos to info@bankrobbermusic.com 4:06 Welcome 5:47 Bank Robber Music and what defines a sync agency 10:39 Organizing playlists in response to briefs 12:39 Partnering with record labels and publishing companies 17:00 Clearing the master and publishing rights 18:51 Pitching playlists, individuals songs and prioritizing certain artists 23:19 Breaking down the sync fees 38:07 Why artists should work with a sync agency 39:15 Business models of sync agents 44:05 Difference between sync libraries and exclusive agencies 47:36 Do artists have a say in where their song may get placed? 49:26 How to work with Bank Robber 52:52 Crafting the ideal email pitch 57:03 Final question Subscribe to The New Music Business: https://aristake.com/nmb Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Academy: https://aristakeacademy.com Instagram: https://www.instagram.com/aristake_ TikTok: https://www.tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Bank Robber: Website: https://bankrobbermusic.com/ Instagram: https://www.instagram.com/bankrobbermusic/ Twitter: https://twitter.com/BankRobberMusic Edited and mixed by Maxton Hunter Music by Brassroots District Produced by the team at Ari’s Take See acast.com/privacy for privacy and opt-out information.
more
How the World's Largest Music Festival Books Bands
2022/05/25
This week on the New Music Business podcast features Bob Babisch, the Vice President of Entertainment for the glorious Summerfest. Following its 1968 debut, Summerfest has evolved into what is now recognized as “the World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration with approximately 800k people. Babisch manages tens of millions of dollars in the entertainment budget for Summerfest on an annual basis, and has worked with a plethora of artists over his 46 years in the music industry, from The Rolling Stones, Paul McCartney and Stevie Wonder to Whitney Houston, Lady Gaga and Kanye West. Learn more about Summerfest here: https://www.summerfest.com 5:05 Welcome 7:38 The history of Summerfest 9:42 How many people each stage holds 11:54 Structuring the festival lineup 13:27 Showcasing local Wisconsin artists 16:45 Keeping up with the times 18:30 When Summerfest starts booking acts 22:15 Fishing where the fish are 23:38 The finances behind Summerfest 30:17 The production crew 35:25 Change over times and standard line checks 38:46 Video screens on stage 39:51 Festival hospitality 41:39 Smaller ground stages 43:44 How to get booked at Summerfest 47:29 Final question Subscribe to The New Music Business: https://aristake.com/nmb Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Academy: https://aristakeacademy.com Instagram: https://www.instagram.com/aristake_/ TikTok: https://www.tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Bob Babisch: Website: https://www.milwaukeeworldfestival.com Website: https://www.summerfest.com Instagram: https://instagram.com/summerfest Twitter: https://twitter.com/sfestbob Edited and mixed by Maxton Hunter Music by Brassroots District Produced by the team at Ari’s Take See acast.com/privacy for privacy and opt-out information.
more
Indie Band Played 50 States on $50 and Grossed $80K
2022/05/18
This week on the New Music Business, the 4-piece Georgia band Walden breaks down their fully independent and successful Where’s Walden Tour that grossed $80k and carried them across the entire U.S. with only a $50 budget. 3:18 Welcome 3:53 The Where’s Walden Tour 9:03 Booking and outreach from start to finish 12:58 Breweries vs. traditional music venues 16:42 With a little help from Indie On The Move, Yelp and Facebook 22:32 No show close calls 31:27 Interactive website tour map 35:46 Inside the Where’s Walden Tour poster 38:06 Merch game 38:55 Cold pitch emails and negotiations 48:18 Merch game (continued) 55:18 What they would have done differently 1:05:47 How they grossed $80k 1:15:08 Final question Subscribe to The New Music Business: https://aristake.com/nmb Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Academy: https://aristakeacademy.com Instagram: https://www.instagram.com/aristake_ TikTok: https://www.tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Walden: Website: https://whereswaldentour.com Instagram: https://www.instagram.com/waldengrams TikTok: https://www.tiktok.com/@whereswaldentour YouTube: https://www.youtube.com/channel/UC6riyJ3_-KFkZBDKYZ9t89Q Edited and mixed by Maxton Hunter Music by Brassroots District Produced by the team at Ari’s Take See acast.com/privacy for privacy and opt-out information.
more
State of the Industry | ATA Instructor Round Table
2022/05/11
Enrollment is NOW OPEN for Ari’s Take Academy! In this episode of the New Music Business, we’ve got all the ATA instructors together to discuss the current state of the music industry. We also invited our community to be a part of this special live round table discussion, so be sure to stick around for the Q&A at the end. To learn more about ATA, please visit: https://aristakeacademy.com and use code NMB for 10% off! 4:42 Welcome 6:52 Introducing Vo Williams (@thisisvo) 8:10 Vo on performing in the Tampa Bay Lightning arena for 20k people 9:42 How Vo got started in the sync licensing world 11:39 What are companies paying for the rights to place music for sync? 13:33 How sports teams got in touch with Vo 14:57 Can the same song be synced more than once? 15:41 Sync successes within the ATA community –––––––––––– 17:27 Introducing Lucidious (@lucidous) & Jenny Powers (@iamjennypowers) 19:38 What is the focus right now for promoting music? 25:59 Digital marketing campaigns within the ATA community –––––––––––– 28:40 Introducing Austin Georgas (@austingeorgas) & Jun Park (@junparka) 31:53 How TikTok is being used by artists and labels 34:49 Why TikTok is so powerful for your music career 37:42 Discovering new music through TikTok and its streaming conversion rate –––––––––––– 40:58 Introducing Clare Means (@claremeans) 42:54 The similarities between busking and livestreaming 44:33 Why Twitch and TikTok are the best for livestreaming in 2022 –––––––––––– 49:12 Introducing Carey Rayburn (@goodcomusic) 50:37 Having a built-in audience within the Performing Arts Center (PAC) market 53:23 What your performances need to achieve recognition 54:11 ATA community successes within the PAC market –––––––––––– 56:03 How have FB/IG ads changed since TikTok came into the picture? 59:36 How can artists work with Flighthouse? 1:01:30 How can cinematic orchestral music best succeed in the sync licensing? 1:03:19 How can older musicians fit into the new music world? 1:05:07 The type of acts that works best within the PAC market 1:06:32 The power of using universal and timeless themes in your music 1:07:46 Working smarter (not harder) with the ATA community 1:10:28 Why there’s room for every genre and how to best navigate your audience 1:17:44 Farewell message Subscribe to The New Music Business: https://aristake.com/nmb Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Academy: https://aristakeacademy.com Instagram: https://www.instagram.com/aristake_/ TikTok: https://www.tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Edited and mixed by Maxton Hunter Music by Brassroots District Produced by the team at Ari’s Take See acast.com/privacy for privacy and opt-out information.
more
How Songwriters Get Publishing Deals and Hit Songs
2022/05/04
Nonstop Management founder and principal Jaime Zeluck Hindlin has signed, shepherded, and spearheaded the success of numerous GRAMMY® Award-winning multi-platinum songwriters and producers. In 2018, the roster ignited smashes such as Meghan Trainor’s “No Excuses” and “Let You Be Right,” XXXTentacion’s “Numb,” Jason Mraz’s “Have It All,” Young The Giant’s “Simplify,” and more as well as singles for Alesso, Bebe Rexha, Jack & Jack, Zara Larsson, and BTS. 3:00 Welcome 4:42 What does a music publisher do? 7:22 Pairing songwriters together and the purpose of songwriting sessions 14:35 The process of writing songs from movie briefs 15:28 To credit or not to credit 18:43 The Pact 22:33 Why you should negotiate the splits when the song is actually done 25:35 What it means to be a manager for songwriters and producers 26:58 From songs to the radio 29:19 Radio hits versus a big album cut 31:44 Songwriters asking for points on the master 34:17 The importance of your personality 39:15 The process of getting admin and co-publishing deals 43:06 Advice for aspiring songwriters 45:05 Does it matter where songwriters reside? 47:02 The downside of Zoom sessions 49:19 The stage of your pitched music and networking on social media 51:50 Final question Subscribe to The New Music Business: https://aristake.com/nmb Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Academy: https://aristakeacademy.com Instagram: https://www.instagram.com/aristake_/ TikTok: https://www.tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Jaime Zeluck Hindlin: Website: https://nonstopmanagement.com Instagram: https://www.instagram.com/nonstopmanagement Instagram: https://www.instagram.com/jemaime Twitter: https://twitter.com/missjemaime The Pact: https://www.the-pact.org Edited and mixed by Maxton Hunter Music by Brassroots District Produced by the team at Ari’s Take See acast.com/privacy for privacy and opt-out information.
more
How HBO's Insecure Changed Music and the Launch of an Equitable Record Label
2022/04/28
This week on the New Music Business, I interviewed the multi-faceted Benoni Tagoe. As the president of Issa Rae’s music label and supervision agency, Raedio, Tagoe breaks down the “audio everywhere” company, what it means to develop an artist, as well as his experiences supervising shows such as Insecure and The Misadventures of Awkward Black Girl. Learn more about Raedio here: https://theraedio.com. 3:37 Welcome 5:53 How Benoni became a music supervisor 13:40 How Raedio operates as a music supervision agency 14:56 Music as a driving force in a series 17:55 Writing camps 25:52 How artists can pitch to Raedio and get invited to a writing camp 28:23 Raedio’s record label 30:06 Turning Red on Disney+ and Billie Eilish 32:08 What it means to develop an artist 38:59 Raedio’s music library and how they use it 42:14 What’s next for Raedio 45:10 Final question Subscribe to The New Music Business: https://aristake.com/nmb Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY Connect with Ari’s Take: Website: https://aristake.com Academy: https://aristakeacademy.com Instagram: https://www.instagram.com/aristake_/ TikTok: https://www.tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Benoni Tagoe: Website: https://theraedio.com Instagram: https://www.instagram.com/theraedio Twitter: https://twitter.com/TheRaedio Twitter: https://twitter.com/nonibizz LinkedIn: https://www.linkedin.com/in/benonitagoe Edited and mixed by Maxton Hunter Music by Brassroots District Produced by the team at Ari’s Take See acast.com/privacy for privacy and opt-out information.
more
How Gamers Helped NEFFEX Get 4 Billion Streams Without a Label
2022/04/20
In this week’s episode, I spoke with artist NEFFEX (Bryce Savage) and his manager Ryan Sullivan of ATG Group (Against The Grain). We breakdown NEFFEX’s impression release strategy in which he successfully released one copyright free song a week (yes, you read that right!) to eventually surpassing 4 billion DSP streams all independently. We also dive into his previous record deal with 12Tone Music, embracing TikTok’s open verse challenges as well as how he expanded his role as a songwriter and producer. 2:20 Welcome 3:45 NEFFEX’S backstory 6:56 Where NEFFEX’s songs were streaming 8:54 Royalty free beats and unauthorized remixes 10:17 Driving forces behind promoting a song a week 12:10 NEFFEX’s pricing model 13:06 To credit or not to credit… 14:00 The process behind releasing a song a week 15:33 What attributed to the growing streams 17:37 What followed after this release strategy 19:38 How Ryan began managing NEFFEX 26:21 Getting attention from different distributors and labels 28:14 Breakin down NEFFEX’s record deal with 12Tone Music 35:52 The harsh reality signing with a label 43:04 How NEFFEX’s model evolved by embracing TikTok 47:07 TikTok’s open verse challenges 48:54 TikTok followers translating to NEFFEX’s own music 53:58 Remastering and re-releasing old catalog 58:51 Designing artwork with a quick turnaround 1:00:36 Why spending money on music videos is a waste 1:03:05 Engaging with fans and what’s on the horizon for NEFFEX 1:12:05 Final question Subscribe to The New Music Business: https://aristake.com/nmb Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY Connect with Ari’s Take: Website: https://aristake.com Academy: https://aristakeacademy.com Instagram: https://www.instagram.com/aristake_/ TikTok: https://www.tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Bryce Savage: NEFFEX Website: http://www.neffexmusic.com Instagram: https://www.instagram.com/neffex Twitter: https://mobile.twitter.com/neffex Spotify: https://open.spotify.com/artist/3z97WMRi731dCvKklIf2X6 YouTube: https://www.youtube.com/channel/UCBefBxNTPoNCQBU_Lta6Nvg Connect with Ryan Sullivan: Against The Grain (ATG): https://www.againstgrain.com/ LinkedIn: https://www.linkedin.com/in/ryan-sullivan-a31713b4/ Instagram: https://www.instagram.com/itsryansullivan Edited and mixed by Maxton Hunter Music by Brassroots District Produced by the team at Ari’s Take See acast.com/privacy for privacy and opt-out information.
more
Artist Management, Major vs. Indie Labels, Release Strategy with Brilliant Corners Manager
2022/04/13
This week on the New Music Business, I spoke with the co-founder and partner at Brilliant Corners Artist Management, Jordan Kurland. Artists such as Death Cab for Cutie, Toro Y Moi, She & Him, Best Coast, Soccer Mommy, Real Estate, New Pornographers, and Pup are all amongst their diverse talent roster. We discussed what the role of an artist management entails, his history working with Death Cab, building career artists without relying on TikTok, as well as the best methods for artists who are seeking management.  3:18 Welcome 5:00 Brilliant Corners Artists Management 10:26 How artists communicate with management team 17:00 Artists specializing in a certain niche 21:29 What does it mean to manage talent? 27:55 Building career artists without relying on TikTok 35:12 Finding partnerships for newer artists 37:31 Inside the Atlantic Records recording deal 44:42 Death Cab's "I Will Follow You Into The Dark" 49:17 Kurland’s management approach 53:58 Artist release strategy 1:03:08 Major labels vs. indie labels 1:05:19 Advice for artists seeking management 1:11:53 Final question Subscribe to The New Music Business: https://aristake.com/nmb Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY Connect with Ari’s Take: Website: https://aristake.com Academy: https://aristakeacademy.com Instagram: https://www.instagram.com/aristake_/ TikTok: https://www.tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Jordan Kurland: Brilliant Corners: https://brilliantcorners.com/ Website: https://www.jordankurland.net/ LinkedIn: https://www.linkedin.com/in/jordan-kurland/ Instagram: https://www.instagram.com/jordan.kurland/ Twitter: https://twitter.com/zeitpop Edited and mixed by Maxton Hunter Music by Brassroots District Produced by the team at Ari’s Take See acast.com/privacy for privacy and opt-out information.
more
How Tai Verdes Went from TikTok to Top 40
2022/04/06
This week on the New Music Business, I spoke with the multi-faceted Ryan Chisholm. He is the General Manager of Work of Art Management, as well as the Senior Vice President of Arista Records’ West Coast division. At WoA, the company currently represents notable artists such as Mike Posner, Trevor Daniel, Verzache, Tai Verdes, Wes Period and MILCK. Prior to WoA and Arista Records, Chisholm worked with Nettwerk Music Group under their Artist MGMT and A&R department. In this episode, we dove into Tai Verdes’ musical journey, the significance of TikTok, influencer marketing deals and gaining leverage with the major labels. To learn more about Work of Art, visit: https://workof-art.com 4:06 Welcome 6:12 Work of Art Management 12:11 The story behind Tai Verdes 16:11 Creating partnership with Tai Verdes 21:42 TikTok influencer marketing deals 28:50 Gaining leverage with the major labels 35:07 Preparing a tour for someone who’s never performed 38:02 Advice for independent artists 41:30 Should artists be embracing Snapchat? 43:03 Final question Subscribe to The New Music Business: https://aristake.com/nmb Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY Connect with Ari’s Take: Website: https://aristake.com Academy: https://aristakeacademy.com Instagram: https://www.instagram.com/aristake_/ TikTok: https://www.tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Ryan Chisholm: Work Of Art (Website): https://workof-art.com/ Work Of Art (Instagram): https://www.instagram.com/woa/ Instagram: https://www.instagram.com/ryanchisholm Twitter: https://twitter.com/ryanchisholm LinkedIn: https://www.linkedin.com/in/ryanchisholm4/ Edited and mixed by Maxton Hunter Music by Brassroots District Produced by the team at Ari’s Take See acast.com/privacy for privacy and opt-out information.
more

Podcast Reviews

Read The New Music Business with Ari Herstand podcast reviews

4.8 out of 5
120 reviews
tehayttyh 2022/05/18
Love it
Bro is asking all the right questions and has beneficial and priceless advice to impart on to the community. Every morning without fail, I plug my $30...
more
Smile4poptart 2022/04/09
Ari reads your mind
Ari does an excellent job interviewing each of his guests, asking them the pressure point questions that were humming in the back of your mind ~ but d...
more
Skytinual 2022/04/08
*THE* Industry Podcast
Ari is today's top thought leader in this space, and whether you're a label artist or indie/DIY artist, keep listening. Keep this amazing content comi...
more
BReed_16 2022/03/15
One of the best music business podcasts around!
Ari’s a great host, selecting great guests and topics to discuss in the music industry! I discover something new each episode to actually implement in...
more
oakshere 2022/02/25
Get on it!
Read the book, catch up on the podcast, and get ready to take notes! Thank you Ari for all your work to help out musicians!
i could do without it 2022/02/24
Valuable insight for arstists
I’ve been making music for over twenty years. I’ve read dozens of dozens of books and periodicals. In all of my years of struggling to make it as an a...
more
shiyanahill 2022/02/10
PinknoiseEnt#pure
Best music business podcast I’ve ever heard. The guests are amazing. One stop shop for all informational independent artists needs. If you are an aspi...
more
everythingmc 2022/02/04
Thank you!
I have thoroughly enjoyed these conversations. I’ve gone back to the beginning and working my way through all of them. The knowledge and quality can’t...
more
Mark "Huggy Bear" Lavengood 2021/12/13
Ari is ???
The insight, knowledge, and guidance for making it in the new music business is imperative and it’s hard to find elsewhere, let alone done well. Bravo...
more
buttbutt42 2021/07/21
Not worth the listens anymore.
He’s just posting reruns. Either post new content or take a break from posting. Ari used to feel like he was helping artists. Now he just talks over ...
more

PODCAST SPONSORSHIP ADVERTISING

Start advertising on The New Music Business with Ari Herstand & relevant audience podcasts

What do you want to advertise?

In what period are you looking for the advertisement to be published?

Do you already have an advertisement or sponsorship message?

Do you want to get promoted on more relevant podcasts?

What's your campaign budget?

Business Details