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Check latest episodes from The Product Boss Podcast podcast

TikTok Insider Gives Us the Scoop

2024/02/26

Have you thought about selling your products on TikTok? In this episode, we have a TikTok insider walk us through setting up a TikTok Store and using its affiliate program. The first thing you should know about getting a TikTok Store (not to be confused with TikTok Business) is that it can be quick and easy. It usually only takes a day or two for your TikTok store account to be approved and go live. Then you can simply link the Shopify account you already use to sell your products. TikTok will sync with your Shopify inventory on an ongoing basis. You also have the option to manually input your products to your TikTok store natively. Now let’s talk money. TikTok charges 2% plus thirty cents on transactions. The other money item: You can pay independent creators to market your products. There are two ways to do this: Shop Plan and Targeted Plan. In Shop Plan, you upload your product to the TikTok affiliate marketplace and then affiliates (TikTokers who have atleast 5,000 followers) can choose a product to market for you based on a sales-only commission. Targeted Plan is a little more involved– you can evaluate creators’ target audiences, success rate, etc., then choose one based on how well you think they fit your product. If you want to tap into the hot TikTok market, this episode is a can’t miss! Resources: TikTok ShopStruggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!Are you a six-figure product boss looking to take your business to the next level while still having a life? Apply to our six-month Mastermind. You’ll get a handcrafted experience that weaves together the power of in-person connection, ongoing support, and the game-changing guidance of a dedicated coach. Apply today. Connect: Website: theproductboss.comInstagram: @theproductboss Mentioned in this episode: The Hustle Daily Show Listen to The Hustle Daily Show wherever you get your podcasts. The Hustle Daily Show HubSpot Get started for Free with Hubspot CRM HubSpot 2024

"I need more sales for my purpose-driven business." | Coaching Session

2024/02/22

How can a jewelry maker get more conversions for her purpose-driven products? Today we help Tisha Trapp find ways to better grow her online business. Tisha creates beautiful one-of-a-kind bracelets with a purpose behind them: To celebrate the unique and individual qualities of those with autism, as well as embracing each person's distinct personalities. We review all Tisha’s messaging from product descriptions and website copy to social media posts to emails. We also talk about visual branding, including product photos, and website user experience. Listen in for tips on how to optimize your own messaging so that your products are easily accessible and attractive to a wide audience. Resources: Support Tisha’s business at tishatrapp.comFollow Tisha Trapp Jewelry on Instagram: @tishatrappjewelryStruggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37! Connect: Website: theproductboss.comInstagram: @theproductboss Mentioned in this episode: The Hustle Daily Show Listen to The Hustle Daily Show wherever you get your podcasts. The Hustle Daily Show HubSpot Get started for Free with Hubspot CRM HubSpot 2024

The 3 Biggest Problems Holding Product-Based Businesses Back (and What You Can Do About Them!)

2024/02/19

Hey there, Product Bosses! In this episode, we're peeling back the layers on the three biggest pain points that you, our fellow Product Bosses, have shared with us, especially in these turbulent times. But it's not just about identifying these challenges; it's about overcoming them. We'll be sharing inspiring success stories from our very own students who've managed to not only navigate these hurdles but to thrive amidst them. These stories are a testament to what can be achieved with the right guidance, mindset, and community support. Whether it's adapting to the changing landscape, finding innovative ways to connect with your audience, or scaling your business in ways you never thought possible, we've got insights that could change the game for you. Resources: Guess what, Product Bosses: Multi-Stream Machine is officially open for enrollment – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of our 20 years of experience to help you scale your business! Head to MultiStreamMachine.com to find out more and get a $500 off discount for a limited time! Connect: Website: theproductboss.comInstagram: @theproductboss Mentioned in this episode: The Hustle Daily Show Listen to The Hustle Daily Show wherever you get your podcasts. The Hustle Daily Show HubSpot Get started for Free with Hubspot CRM HubSpot 2024

"I'm waking up at 3 AM to do everything but I feel so drained. How do I find more time?" | Coaching Session

2024/02/15

Today, we're diving into a special coaching session with Anela, the incredibly talented owner of Puakenikeni Designs. Based in the heart of Hawaii, her business brings the beauty of the islands to life through unique bags and totes adorned with the iconic pua design. But even with her business blooming, Anela faces the universal challenge of juggling entrepreneurship with personal commitments. With seven kids and countless responsibilities, the struggle to find enough time in the day is real. In this episode, we're not just talking about managing time; we're exploring strategies to meet revenue goals efficiently, especially during those unpredictable slow and busy seasons. It's about making the most of every minute and finding those hidden opportunities in Anela's schedule to scale her business without sacrificing her wellbeing. We're here to show you that with the right approach, it's possible to thrive in business and maintain blending in your personal life. So, whether you're a solo entrepreneur or juggling a family alongside your business dreams, this episode is packed with insights and strategies tailored to help you succeed! Resources: Support Anela’s business at shop.puakenikenidesigns.comFollow Puakenikeni Designs on Instagram: @puakenikenidesignsGuess what, Product Bosses: Multi-Stream Machine is officially open for enrollment – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of our 20 years of experience to help you scale your business! Click here to find out more and get a $500 off discount for a limited time! Connect: Website: theproductboss.comInstagram: @theproductboss Mentioned in this episode: HubSpot Get started for free with Hubspot CRM HubSpot 2024 The Hustle Daily Show Listen to The Hustle Daily Show wherever you get your podcasts. The Hustle Daily Show

Sales Beyond Etsy: How to Diversify Your Sales Channels

2024/02/12

Welcome, Product Bosses! In today’s exciting episode, we’re thrilled to share a segment from our guest appearance on the How to Sell Your Stuff on Etsy podcast, hosted by the fantastic Lizzie Smiley. Our alignment with Lizzie is rooted in our shared passion for empowering women to live their dream lives, free from career and financial constraints. This is the driving force behind our entrepreneurial ventures, where the freedom of time and money reigns supreme. This discussion with Lizzie is particularly insightful, especially considering her recent experience of having her shop unexpectedly shut down on the Etsy platform. This highlights the risks of relying on a single platform and underscores the critical saying, "You can't build on borrowed land." We delve into the nitty-gritty of navigating the Etsy terrain, exploring strategies to enhance your average order value—a skill that’s beneficial across all platforms. We also dive into the dangers of putting all your eggs in one basket, or in this case, one sales channel. The vulnerability of depending solely on a single channel is a risk too great to ignore. We also share an invaluable tip on growing your email list, a strategy not just for Etsy sellers but for all entrepreneurs looking to expand their reach. So, join us as we unpack these essential strategies to ensure your business remains resilient and thriving, irrespective of the platform. Resources: Learn more about How to Sell Your Stuff on EtsyFollow How to Sell Your Stuff on Instagram: @howtosellyourstuffIt’s time to stop throwing spaghetti at the wall and start focusing on what works: Your best sellers! Join me inside our free Best Seller Secrets Challenge, where I’m teaching you the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot! Connect: Website: theproductboss.comInstagram: @theproductboss Mentioned in this episode: HubSpot Get started for free with Hubspot CRM HubSpot 2024 The Hustle Daily Show Listen to The Hustle Daily Show wherever you get your podcasts. The Hustle Daily Show

“How do I grow my bakery business in a sustainable way?” | Coaching Session

2024/02/08

Hey, Product Bosses! In today's exciting episode, we're diving deep into a real-life entrepreneurial journey with Marian, the passionate owner of Cheesecake Mama. She’s been hard at work in her business over the last decade, and business started to look up during the pandemic as she took on some creative new strategies. In this coaching session, we'll explore the unique challenges Marian faces in her business, as well as build out a plan to overcome them. It's all about getting in front of new customers in a way that feels authentic and comfortable. We understand that every business owner has their unique style, and Marian's approach is a masterclass in tailoring your business strategies to align with your personal comfort and values. Join us as we unpack the lessons from Cheesecake Mama's journey, offering insights and inspiration for all of you striving to build momentum in your businesses. Let's learn, grow, and succeed together! Resources: Support Marian’s business at mamacheesecake.comFollow Mama Cheesecake on Instagram: @mamacheesecakelaIt’s time to stop throwing spaghetti at the wall and start focusing on what works: Your best sellers! Join me inside our free Best Seller Secrets Challenge, where I’m teaching you the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot! Connect: Website: theproductboss.comInstagram: @theproductboss Mentioned in this episode: The Hustle Daily Show Listen to The Hustle Daily Show wherever you get your podcasts. The Hustle Daily Show HubSpot Get started for free with Hubspot CRM HubSpot 2024

The Secret to Success Nobody is Talking About (and other myths killing your business)

2024/02/05

We've had an absolutely incredible start to this year, and we're thrilled to share our journey with you. Whether you're new here or a long-time listener, you might have caught wind of the Best Year Yet workshops we've been hosting. These workshops have been nothing short of amazing, bringing together thousands of product-based business owners from all corners of the globe. Their stories, their passions, and their 'whys' have been nothing short of inspiring. As we engaged with these diverse entrepreneurs, we've noticed a pattern of common myths circulating in the business world. Myths that, if left unchallenged, can keep us stuck and hinder our progress. But here's the exciting part – as we bust these myths, we uncover often overlooked secrets to success. These secrets are not widely discussed, yet they hold the key to breaking through barriers and achieving our goals. In today's episode, we're diving deep into these myths and the hidden truths behind business success. Join us as we explore these revelations, gathered from our recent experiences and years of insight. We're here to guide you through these misconceptions and reveal the secrets that can propel your business forward. Let's dig in and discover the truth together! Resources: Creating Your Dream Business & Life as a Maker with Susan Gordon PotteryReady to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot! Connect: Website: theproductboss.comInstagram: @theproductboss Mentioned in this episode: The Hustle Daily Show Listen to The Hustle Daily Show wherever you get your podcasts. The Hustle Daily Show HubSpot Get started for free with Hubspot CRM HubSpot 2024

"There's a lot of money in this business but my salary is sitting in my inventory. How can I move it?" | Coaching Session

2024/02/01

As entrepreneurs, we often face the challenge of balancing rapid growth with efficient inventory management. In this episode, we're taking a look at Amanda's incredible achievement of nearing six-figure months in revenue in her business Davin & Adley. However, with great success comes new challenges. Amanda is experiencing rapid growth, but this has led to a significant accumulation of inventory. Our discussion will revolve around practical strategies to navigate through this challenge. We'll explore various tactics to enhance sales, from increasing lead acquisition to the art of upselling, and the often-overlooked potential of focusing on existing customers. These strategies are not just theoretical; they are actionable steps that can be applied to any business facing similar challenges. Join us as we dive into Amanda's journey, unpacking the lessons learned and insights gained. Whether you're a budding product boss or a seasoned business owner, this episode is packed with valuable takeaways to help you manage growth and inventory more effectively. Resources: Support Amanda’s business at davinandadley.comFollow Davin & Adley on Instagram: @davinandadleyReady to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot! Connect: Website: theproductboss.comInstagram: @theproductboss Mentioned in this episode: The Hustle Daily Show Listen to The Hustle Daily Show wherever you get your podcasts. The Hustle Daily Show HubSpot Get started for free with Hubspot CRM HubSpot 2024

Quenching the Market: Stanley’s Leap from $70M to $750M in Four Years

2024/01/29

Join us today as we delve into an extraordinary and inspiring story of transformation. We're talking about Stanley, a 110-year-old company, and how it revolutionized its brand with a single product - the Stanley Quencher. You might be familiar with it, perhaps even sipping from one right now! This is more than just a tale about a product; it's about market adaptation, innovation, and strategic partnerships. Let's explore how this simple piece of drinkware became a fashion statement and propelled Stanley to an astonishing $750 million in sales. From its humble beginnings to becoming a household name, the journey of the Stanley Quencher is nothing short of remarkable. So what can we learn from this story? That product businesses are not built overnight and the importance of becoming known for something. We'll dive into the strategies used, the challenges faced, and the innovative thinking that turned a simple idea into a massive success. So, grab your quencher, and let's take a sip into the world of market revolution! Resources: Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot! Connect: Website: theproductboss.comInstagram: @theproductboss Mentioned in this episode: LatinX in Power Listen to LatinX in Power, hosted by Thaisa Fernandes! LatinX in Power HubSpot Get started for free with Hubspot CRM! HubSpot 2024

“I get imposter syndrome when selling in-person. How can I feel confident in my elevated branding?” | Coaching Session

2024/01/25

Welcome to our coaching session episode about how to turn your uncomfortable experiences into valuable market insights. Leah Gunter is a successful Hollywood film professional and runs her own luxury perfume brand on the side. A Multi-Stream Machine student, Leah came to us with a pain point: She felt like an outsider when selling her luxury product in-person at weekend markets. We dig into Leah’s feeling of discomfort. Is there anything about her product that she feels like is not good enough? Her branding? Her business fundamentals? When you tune in to this episode, you’ll see how we review a whole business, top to bottom. You’ll also see how you can take your worries or discomforts and channel them into actionable business insights. Plus, we give Leah a little pep talk that we all have needed at least once in our business careers: You can do this. You belong here. You have done the work. Now go get it. Resources: Support Leah’s business at monalisapure.comFollow Mona Lisa Pure on Instagram and Pinterest: @monalisapureoilReady to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot! Connect: Website: theproductboss.comInstagram: @theproductboss Mentioned in this episode: The Hustle Daily Show Listen to The Hustle Daily Show wherever you get your podcasts. The Hustle Daily Show HubSpot Get started for free with Hubspot CRM! HubSpot 2024

This is How You Build a 6-Figure Business at Your Own Pace

2024/01/22

Welcome back, friends, to another empowering episode of the Product Boss Podcast. Today, we're diving into a topic that's close to our hearts: building a six-figure business at your own pace. It's time to transform your business beliefs – because, remember, action-takers are money makers, and we're here to help you make those crucial steps! We understand that the path to success isn't just about hard work and hustle – it's about smart work. It takes balancing dedication with intelligent strategy, a lesson echoed by many of our successful Multi-Stream Machine students. This episode is a treasure trove of guidance to help you navigate the exciting yet challenging world of owning a product-based business. We're here to support you in every step, helping you build a business that not only thrives but also resonates with your pace and lifestyle. Resources: Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot! Connect: Website: theproductboss.comInstagram: @theproductboss Mentioned in this episode: LatinX in Power Listen to LatinX in Power, hosted by Thaisa Fernandes! LatinX in Power HubSpot Get started for free with Hubspot CRM! HubSpot 2024

“I need to turn my business around. How do I get loyal customers?” | Coaching Session

2024/01/18

Welcome to another insightful behind-the-scenes coaching session! Today, we're diving into a conversation with Ashley, the passionate founder and owner of Teal Meal, a brand dedicated to sustainable, toxic-free, and eco-friendly baby products. Ashley approached us with a few challenges: her sales were hovering around $200 a month, her product range felt unfocused, and her messaging wasn't quite hitting the mark with her audience. Despite gaining some traction on social media and her email list, she's feeling the heat of overwhelming friction. We're here to help Ashley pinpoint her bestsellers and leverage them to elevate her business. It's a session packed with actionable advice and strategies that any business owner can apply. Whether you're struggling with low sales, unfocused products, or messaging that doesn't resonate, this episode is a treasure trove of insights. We'll explore how focusing on your star products can be a game changer and how to effectively communicate your brand's unique values to your audience. Join us as we unravel the knots in Ashley's business strategy and lay down a roadmap for growth. It's a journey of discovery, focus, and strategic thinking that's bound to inspire! Resources: Support Ashley’s business at tealmeal.comFollow Teal Meal on Instagram: @tealmealConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot! Connect: Website: theproductboss.comInstagram: @theproductboss Mentioned in this episode: LatinX in Power Listen to LatinX in Power, hosted by Thaisa Fernandes! LatinX in Power HubSpot Get started for free with Hubspot CRM! HubSpot 2024

Krew1 2024/02/09

Tuning In 🔔

I just started listening and already learning new things that I can implement into my business right away! I am doing this in addition too to joining ...

AmRober9877 2024/02/09

Love this Podcast

I just recently got introduced to this podcast. I’ve only listened to a couple so far but I am eager to listen to more and create a successful busines...

kerrianes 2024/02/09

The Best Podcast!

This podcast is the absolute best! Very practical and helps me set tangible goals for my business. I feel so empowered and encouraged after listening!

Jen(BunnyLass) 2024/02/09

One of my favorites

I’ve been listening to The Product Boss for about 2 years now, and I just continue to fall more in love with it. Jacqueline gives such great pointers,...

Amabel - ShoeShoe 2024/02/09

Practical advice

My favorite episodes are the coaching sessions with business owners. It’s incredibly helpful to hear Jacqueline analyze pain points and propose soluti...

Naena33 2024/02/09

Practical and useful information

I like the real life examples and coaching calls shared on this podcast. This shows me that the strategies and tips that Jacqueline shares really wor...

tesskress 2024/02/09

The best product podcast out there!

If you’re a product based business this is a MUST listen! The wealth of knowledge is invaluable and has helped me grow my business so much faster and ...

AnnahBrook 2024/02/09

⭐️⭐️⭐️⭐️⭐️

This podcast is wonderful for those with product-based businesses looking to SOAR in their business in the online space! Listen and heed the advice of...

African Jewel 2024/02/09

Best Business podcast Ever

Ong where do I Start !!!!!. Jacqueline is the best if you have not listen or tried any of her business .Tips you are missing out. I Don’t understand h...

Nikkii609 2024/02/09

So Informative

Jacquline gives too tier advice and her steps are actionable in a way that doesn’t make you feel overwhelmed. She has a great energy and her challenge...

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