Trade Tales

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46 reviews
This podcast has
35 episodes
Date created
Last published
Average duration
45 min.
Release period
14 days


Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.

Podcast episodes

Check latest episodes from Trade Tales podcast

Kevin Isbell on finding success with a small firm
As a young designer, Kevin Isbell reveled in the on-the-job portion of his design education, which he spent working for established firms and top designers. Now, he’s treating his current role of design principal the same way—and learning what leadership means as he lives it.
Alvin Wayne on making social media the bedrock of his business
For years, Alvin Wayne’s career was caught in a tug-of-war between interiors and luxury retail—until the pandemic hit, spurring a realization that prompted him to dive headfirst into design. Following that major decision, his firm’s route to success suddenly became a whole lot clearer.
Why Tina Ramchandani wants a “soul connection” with her clients
Tina Ramchandani has made a career out of trusting her intuition. Following a gut feeling is what led her to a path in design—now, it’s how she gets to the bottom of what clients really want out of their spaces.
Meagan Camp quit Instagram. This is what she learned
Meagan Camp woke up one morning and decided to hit the reset button on her social media accounts. As it turned out, starting anew online taught the designer a few transformative lessons about the design practice she helmed.
How DuVäl Reynolds attracts team members who share his vision
DuVäl Reynolds had the building blocks of his business in place when he embarked on a career in design. What he didn’t expect: the freedom he’d have to create a firm tailored to his own personality.
Toledo Geller on how to survive a crisis (or two)
Virginia Toledo and Jessica Geller started their eponymous firm together 15 years ago, and survived thanks to hard work, a recession-era pivot and a whatever-it-takes approach. Now, they’re learning how to take a step back from the daily grind and build a team that shares their all-hands-on-deck ethos.
How Linda Hayslett started designing on her own terms
Linda Hayslett embarked on her second career in design with a mission to understand the design industry inside and out. Now, she’s taking the reins on the design process from the ground up—and enjoying the creative control that comes with it.
Erin Gates on finding your voice
Erin Gates got in at the ground floor of the design blogging boom. When her career took off during a major period of growth for the industry, she managed to hold onto her voice—now she’s using it to share a few hard-earned lessons from the other side.
Nicole White on having the grace to grow
Nicole White walked away twice from a stable career and a steady paycheck for a chance at going all-in on design. More than a decade after that second attempt, she’s taking stock of the highs and lows of creative entrepreneurship and the sometimes bumpy road to success.
Refine and repeat: Park & Oak on navigating early-career obstacles [Rebroadcast]
Glen Ellyn, Illinois–based designers Christina Samatas and Renee DiSanto teamed up to create a design business on their own terms—a decision that resulted in runaway success, a growing team and a frank assessment of the challenges a project can bring.
Nile Johnson on making space for creativity [Rebroadcast]
Philadelphia-based interior designer Nile Johnson scored a dream client—one so good that she recommended him to all her friends. That's where the trouble began.
How Emilie Munroe shows clients that she won’t let them fail
When San Francisco–based designer Emilie Munroe left a role at an established firm to start a business of her own, the best advice she got was to take it slow. Now, she’s reaping the rewards of giving her company the space to grow into its own.

Podcast Reviews

Read Trade Tales podcast reviews

4.5 out of 5
46 reviews
Theresa Ory 2022/04/23
A real world education for designers
If you’re looking for information from other designers on how they run their businesses, what their ups and downs are, the lessons they’ve learned, an...
David L. Blair 2022/04/08
A fun, briskly paced master class in how to run an interior design firm
Kaitlin Petersen and her guests turn the nuts and bolts of running an interior design business into a fascinating topic, week after week. It’s also so...
scrap2day 2022/02/16
Great show and host
This is my favorite design business show. Host asks insightful questions that I actually want to hear the answers to. Highly recommend!
Njgymgal 2022/01/09
Such a valuable listen, every time
I truly enjoy these episodes - easy to listen, relatable content and I always walk away with some new insights and inspiration on how to tweak my desi...
lauren collins interiors 2021/11/06
Super insights
I really enjoy these podcasts, great insights into the process and structures designers use is so helpful to hear and builds community of great design...
Black Ink Interiors 2021/07/31
Great Insight
I love hearing from other designers about their processes and best business practices. Kaitlin leads the discussions in a thoughtful way, allowing the...
FrankieElizabeth 2021/05/13
After listening to just a few of Kaitlin’s podcasts, I was so inspired. Her interview skills are very natural and her questions are thoughtful. Her mo...
Rachelbrownkulp 2021/03/27
My favorite podcast
Please do more! This is such an invaluable resource to new designers. Like having a bunch of incredible mentors at your fingertips. No other podcast d...
Q & Co 2021/03/06
Spot on encouragement for designers
First episode was a hit (for me). Honest perspective on what it’s like being in the trade and being an interior designer is the golden nugget. I appre...
designismyjam 2021/03/04
Trade Tales. Great new podcast
Excellent podcast. I love Kaitlyn’s interview style. She asks great questions, nothing staid and expected. She brings out the best in the designer she...


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