Advertise on podcast: Where It Happens

I'm joined by Zach Pogrob, entrepreneur and content creator with over 1.5M followers. We discuss how to build a loyal audience in 2024, the importance of associating your brand with a word, three business ideas you can steal, and so much more. 🚀  My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/ 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.skool.com/community-empire-6150/about 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND ZACH ON SOCIAL X/Twitter: https://twitter.com/zachpogrobInstagram: https://www.instagram.com/zachpogrob Episode Timestamps 00:00 How to build an unforgettable brand01:47 First business idea: Suffering as a service03:05 What is the Run Cult?15:24 Second business idea: Building agencies on the back of creators22:09 Third business idea: A platform that helps creators get sponsors25:28 Golden advice for creators and entrepreneurs27:30 The importance of being authentic31:37 Long-form vs short-form video36:00 The future of online writers38:19 Be strict with your message, flexible with the medium39:52 The importance of associating your brand with a word49:10 Zach’s biggest fears55:10 Where to find Zach If you enjoy the podcast, consider leaving a review to help others discover the show :)

I'm joined by Alex Lieberman, Co-founder & Executive Chairman of Morning Brew. We discuss some of the hottest trends and opportunities for entrepreneurs in 2024, how creators can successfully monetize their newsletter and the best ways to innovate an existing business. 🚀  My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/ 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.skool.com/community-empire-6150/about 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND ALEX ON SOCIAL X/Twitter: https://twitter.com/businessbaristaLinkedIn: https://www.linkedin.com/in/alex-lieberman/ If you enjoy the podcast, consider leaving a review to help others discover the show :) Episode Timestamps 00:00 Why content curation is a superpower01:00 First business idea: The new Sports Illustrated08:21 How to monetize a newsletter13:21 How to rejuvenate an existing business19:09 Second business idea: A modern-day Weight Watchers28:30 Trend to watch out for: In-person peer groups35:14 Third business idea: Software recommendations for entrepreneurs40:17 Fourth business idea: Content curation as a service52:19 Where to find Alex

I'm joined by Soren Iverson, Designer at Cash App and the indisputable idea machine of the internet. We talk about building products that spread like wildfire, how to test business ideas before launch, how to build a memorable brand, and more.  🚀  My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/ 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.skool.com/community-empire-6150/about 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND SOREN ON SOCIAL X/Twitter: https://twitter.com/soren_iversonLinkedIn: https://www.linkedin.com/in/soreniverson/ If you enjoy the podcast, consider leaving a review to help others discover the show :) Episode Timestamps 0:00 How to build better products01:42 Best ideas for hardware/physical products in 202416:31 How to test your product ideas23:11 How to build an appealing brand31:20 Digitizing the real estate experience42:22 Best startup opportunities in the design space53:45 Where to find Soren

I'm joined by Tiago Forte, Founder at Forte Labs and bestselling author of ‘Building a Second Brain’ and The ‘PARA Method’. We talk about the necessity of building credibility online, the role of gatekeepers in information sharing, and why the B2B market could be a goldmine for online course creators. We cover the benefits (and drawbacks) of being an independent creator, how to leverage the media platforms of the world to your advantage, and why you need lead magnets. 00:00 Why Creators NEED to diversify.08:09 Cool non-Internet business ideas.11:41 Using a dumb phone - the ultimate productivity hack.22:30 The future of tech in 2024.25:15 Is Tiago Forte really creating a TV show?34:37 Multi-million dollar opportunities in B2B markets.38:00 Free B2B business ideas.44:02 Why you should stop building businesses in competitive spaces.51:15 Book recommendation: "Signs: Secret Language of the Universe" by Laura Lynn Jackson.

I'm joined by Noah Kagan, CEO of AppSumo. We talk about how to build products people love, how he lost $1M for not listening to customers, how to find the best business ideas in 2024, and more. 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. 🪄 The CastMagic team reached out to me and wanted to give you a free month of Castmagic with the code Greg100. You can check out https://get.castmagic.io/l953mvcu8yiv to learn more about how to automate your content with AI using CastMagic. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND NOAH KAGAN ON SOCIAL X/Twitter: https://twitter.com/noahkagan LinkedIn: https://www.linkedin.com/in/noahkagan/ Episode timestamps: 00:00 Why you should test your business ideas first  00:43 The importance of differentiating your brand 02:07 Best opportunities for entrepreneurs in 2024 06:41 Using content creators to grow your business 08:28 The impact of AI in the workplace 10:15 Platforms to streamline the hiring process 12:40 Why you don’t need to innovate everything 18:43 Tips for hiring A-players 22:55 How Noah lost $1M 27:08 How Greg built the largest real-time stock market 29:43 How to build million-dollar businesses in 2024 33:50 Dealing with rejection in business 37:55 How to decide if a project is worth pursuing 45:58 How to find the best business ideas

I'm joined by Dickie Bush, Co-Founder of Premium Ghostwriting Academy and Nicolas Cole, Co-Founder of Ship 30 for 30. We talk about the best ways to make $10M in 2024 if you were starting from scratch: hyper-niche paid newsletters, AI-powered book publishing, and so much more.

I'm joined by Michael Karnjanaprakorn, former CEO of Skillshare. We talk about the biggest startup trends that will shape 2024: IRL community spaces, AI educational agents, and more. 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND MICHAEL ON SOCIAL X/Twitter: https://twitter.com/mikekarnjWebsite: https://www.mikekarnj.com/

I'm joined by Erik Torenberg, Co-Founder of Turpentine, a network of podcasts, newsletters, and more. We talk about why B2B creators are the next big thing, how to spot profitable niches and opportunities to monetize media businesses. 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. FIND ME ON SOCIAL Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

In this special end-of-year episode, Greg looks back at his biggest wins, biggest losses, business epiphanies, productivity unlocks, and so much more.  📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. FIND ME ON SOCIAL Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ TIMESTAMPS 0:00 Intro 0:47 Big wins 07:11 Big losses 11:16 Business epiphanies 18:56 Productivity unlocks 22:11 Audience growth  28:20 Game-changing products 36:22 Net worth & investment breakdown 39:26 Business updates

Today I'm joined by Late Checkout’s Chief Operating Officer Theo Tabah and Operating Partner Jordan Mix. We talk about the importance of trust in business, our main takeaways from 2023, and six juicy startup ideas you can steal for 2024.  📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. FIND ME ON SOCIAL Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ LINKS FOR THIS EPISODE Theo’s socials: X: https://twitter.com/TheoTabah LinkedIn: https://www.linkedin.com/in/theotabah/ Jordan’s socials: X: https://twitter.com/jrdnmix TIMESTAMPS: 00:00 Intro 01:28 Why trust is the key to business success 08:44 Productized partnerships 11:40 How Greg and Jordan met on X 17:40 Finding out what fuels you 21:51 Scalable consulting 25:31 Greg’s biggest regret of 2023 30:16 First business idea: Locket for creators 37:42 Second business idea: Apple Vision Pro bars 45:10 Third business idea: A multi-industry fitness product  49:47 Fourth business ideas: Neighborhood work clubs 58:02 Fifth business idea: Cup of sugar, an app to meet your neighbors 01:02:44 Sixth business idea: Right hand, assistance for solopreneurs

Greg interviews Eric Ries, author of "The Lean Startup" and founder of The Long Term Stock Exchange. They talk about how to test business ideas, why businesses with a social mission will outperform, and opportunities in AI. ►►Subscribe to Greg's weekly newsletter for insights on community, creators, and commerce. You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckoutstudio.ck.page/ FIND GREG ON SOCIAL:Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberga LINKS FOR THIS EPISODE:Production Team: https://PodFlow.com ERIC RIES:Eric Ries's Newsletter: https://theleanstartup.com Long-Term Stock Exchange (LTSE): https://ltse.com Lean Startup Corporate Training and Events: https://leanstartup.co X: https://twitter.com/ericries LinkedIn: https://www.linkedin.com/in/eries/ TIMESTAMPS:00:34 Concept of AI companies being funded differently 02:06 Longevity of wrapper AI startups and platform wars 07:16 Benefits of creating viral startups 11:07 Idea of buying non-AI startups and adding AI capabilities 14:08 Approaches to quickly understand customer needs in a new space 21:41 Eric's point about companies doing the right thing and the importance of trust 36:23 First Business Idea: Religion startup - HQ trivia meets a church 37:08 Second Business Idea: Social network for gig workers 38:31 Third Business Idea: AI accountability bots

Greg interviews Dru Riley, founder of Trends.vc, a newsletter and community for founders interested in new business ideas and markets. They talk about growing newsletter subscribers, opportunities for "faceless" YouTube channels built using AI, systemizing companies, and more. ►►Subscribe to Greg's weekly newsletter for insights on community,  creators and commerce. You'll also find out when new and exclusive  episodes come out from Where it Happens. And it's totally free.    https://latecheckoutstudio.ck.page/  FIND GREG ON SOCIAL:  Twitter: https://twitter.com/gregisenberg  Instagram: https://instagram.com/gregisenberg/  TikTok: https://tiktok.com/@gregisenberga    LINKS FOR THIS EPISODE:  Production Team:  https://PodFlow.com Dru Riley:• Company site: https://trends.vc• Personal site: https://druriley.com• X: https://twitter.com/DruRly• LinkedIn: https://www.linkedin.com/in/drurly/   TIMESTAMPS:   00:45 - Dru introduces Trends.vc 02:00 - Newsletter co-registration 04:45 - Newsletter metrics 07:15 - Jumping on new media formats 9:08 - "Faceless" YouTube channels 16:15 - Examples of faceless channels 17:50 - Non-obvious ad sponsorship opportunities 23:00 - Custom GPTs 28:17 - Productizing execution 33:20 - Picking ideas to pursue