Advertise on podcast: A People's Guide to Publishing

Does a publisher need a point of view? And why the hell does Microcosm say we're a "moderate/centrist" publisher in all of our books? This week on the pod, Microcosm Marketing Specialist Daley Farr joins Joe and Elly to talk about Microcosm's POV, publisher identities, and pranks.************Thank you for catching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************

Fun fact about Microcosm—we broke up with Amazon in 2018 and never looked back. And while we thought we would see a dip in sales, we've really seen the opposite.There's a common thought in publishing and writing that you HAVE to sell on Amazon, because like it or not, that's where almost all the books are sold these days. But is that actually true? Does Amazon really represent the majority of books sold in the world?Jane Friedman of The Bottom Line is back to chat with Joe and Elly about the realities of book sales, markets, and how Amazon defines "sales."For more from Jane Friedman, check out https://janefriedman.com/To read more about Microcosm and Amazon, check out https://microcosm.pub/amazon************Thank you for catching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the People's Guide to Publishing book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: https://microcosmpublishing.comSubscribe to our monthly email newsletter: https://microcosm.pub/newsletterFind us on social media:Tik Tok: https://www.tiktok.com/@microcosmpub/BlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: https://instagram.com/microcosm_pubFacebook: https://facebook.com/microcosmpublishing************

Backlist books—titles that have been around longer than a selling season—are often seen as forgotten or that publishers have given up on them. But often, backlist favorites are the backbone of a publisher's income, as opposed to big new titles. This week on the pod, Microcosm author and freelance writer Jessie Kwak joins Elly and a very offscreen Joe to talk about evergreen titles vs flashy frontlist, how to tell which titles will have signs of being good backlist, and whether or not a rising tide lifts all books.Find Jessie's books on the Microcosm website or your local bookstore: https://microcosmpublishing.com/catalog/artist/jessie-l-kwakFind more from Jessie on her website: https://www.jessiekwak.com/************Thank you for catching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the People's Guide to Publishing book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: https://microcosmpublishing.comSubscribe to our monthly email newsletter: https://microcosm.pub/newsletterFind us on social media:Tik Tok: https://www.tiktok.com/@microcosmpub/BlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: https://instagram.com/microcosm_pubFacebook: https://facebook.com/microcosmpublishing************

What makes a book sell? And does Amazon REALLY have the market share on book sales? Jim Hanas of the Small Press Insights Dashboard is back this week to talk to Joe and Elly about their favorite thing... data!************Thank you for catching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the People's Guide to Publishing book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: https://microcosmpublishing.comSubscribe to our monthly email newsletter: https://microcosm.pub/newsletterFind us on social media:Tik Tok: https://www.tiktok.com/@microcosmpub/BlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: https://instagram.com/microcosm_pubFacebook: https://facebook.com/microcosmpublishing************

What happens when a book doesn't sell well, especially when stores have ordered up?  Oftentimes, they'll get returned to the publisher to be resold as remainders and bargains, pulped and recycled, or something else.But what does it mean for your bottom line? Are returns a blessing in disguise? This week on the pod, Jane Friedman of The Bottom Line is back to Joe and Elly about it!Want more publishing insights from Jane? Check out https://https://janefriedman.com/************Thank you for catching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the People's Guide to Publishing book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: https://microcosmpublishing.comSubscribe to our monthly email newsletter: https://microcosm.pub/newsletterFind us on social media:Tik Tok: https://www.tiktok.com/@microcosmpub/BlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: https://instagram.com/microcosm_pubFacebook: https://facebook.com/microcosmpublishing************

Libraries are a great way to access eBooks, streaming shows, and other types of digital content. But how do those licenses work, and who benefits from them? The answer has changed a lot over the years, often contributing to the misconception that libraries hurt authors' and publishers' bottom lines.This week on the pod, industry analyst and friend of the 'Cosm Guy LeCharles Gonzalez is back to talk to continue the conversation about libraries, ebooks, sales, and who the true enemy is (if there even is one).************Thank you for catching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the People's Guide to Publishing book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: https://microcosmpublishing.comSubscribe to our monthly email newsletter: https://microcosm.pub/newsletterFind us on social media:Tik Tok: https://www.tiktok.com/@microcosmpub/BlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: https://instagram.com/microcosm_pubFacebook: https://facebook.com/microcosmpublishing************

There is no one-size-fits-all method to guarantee your publisher's success. We all come out with different titles, balance finding a comfortable niche vs branching out to new audiences, and find the structures and systems that work for us.But there are universal things publishers can do to make their lives easier! This week on the pod, Microcosm' Marketing & Publicity specialist Daley Farr is back to talk to Joe and Elly about Microcosm's strengths, places we can grow, blurbs, pub dates, discoverability, and so much more.************Thank you for catching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************

Andrew Coltrin, author of "The ADHD FAQ" and "ADHD Coping Skills Deck,"  joins us on the podcast this week to talk about his journey of getting diagnosed, writing for an ADHD audience, and how understanding of ADHD has changed over time.************Thank you for catching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************

A few years ago, during the Penguin Random House/Simon and Schuster merger trial, a claim was made that most books only sell around 12 copies. But if you listen to this podcast, you know statistics are rarely that cut and dry (or generalized). So where did that stat about 12 books even come from? What's the truth of book sales?This week on the pod, Jane Friedman of The Bottom Line is back to talk to Joe and Elly about interpreting book sale statistics.For more from Jane, check out janefriedman.com************Thank you for catching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the People's Guide to Publishing book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: https://microcosmpublishing.comSubscribe to our monthly email newsletter: https://microcosm.pub/newsletterFind us on social media:Tik Tok: https://www.tiktok.com/@microcosmpub/BlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: https://instagram.com/microcosm_pubFacebook: https://facebook.com/microcosmpublishing************

How do you make marketing your book work for you? The inclination can be to get it in front of as many people as possible, with as much exposure as you can. But does that actually work? Microcosm's own Marketing & Publicity Specialist, Daley Farr, is back on the pod this week with Joe and Elly to talk about marketing, why knowing your target audience is better than just getting into Target,  and how the media landscape is changing.************Thank you for catching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************

(Because they aren't hurting book sales.)So then why are people claiming that libraries hurt book sales?This week on the pod, industry analyst Guy LeCharles Gonzalez is back to continue the conversation about libraries, book sales, and the Author's Guilds claims about ebooks and libraries hurting the wider industry.  ************Thank you for catching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the People's Guide to Publishing book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: https://microcosmpublishing.comSubscribe to our monthly email newsletter: https://microcosm.pub/newsletterFind us on social media:Tik Tok: https://www.tiktok.com/@microcosmpub/BlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: https://instagram.com/microcosm_pubFacebook: https://facebook.com/microcosmpublishing************

We've got a fun one for you today, folks!Andrew Coltrin, aka PartlyRobot, aka author of "A is for Autism," "The ADHD FAQ," and "The ADHD Coping Skills Deck," joins Joe, Elly, and Bernie on the pod this week to talk about his latest book, neurodivergence, and finding what works for you (diagnosed or not).************Thank you for catching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************

Most things related to publishing insights are focused on the Big 5. They dominate the Indie Next List, most all bestseller lists, and conversation through the industry.Recently, Jim Hanas launched Small Press Insights, which shows which small press titles rank where at Amazon, and the indie bookstore lists, and what upcoming titles are popular. He joins Joe and Elly on the pod this week to talk about their favorite thing- analytics!If you want to learn more about why Jim started the list, you can read his blog about it here: https://www.loureedsnephew.com/p/the-small-press-viewCheck out the Small Press Insights list here: https://smallpressinsights.com/ipc************Thank you for catching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the People's Guide to Publishing book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: https://microcosmpublishing.comSubscribe to our monthly email newsletter: https://microcosm.pub/newsletterFind us on social media:Tik Tok: https://www.tiktok.com/@microcosmpub/BlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: https://instagram.com/microcosm_pubFacebook: https://facebook.com/microcosmpublishing************

Aw man, a book you love has gone out of print. But it's not gone forever! There are many reasons publishers bring books back from the grave—suddenly hockey romance is popular, or an author becomes online famous, the world got into sourdough bread during the pandemic, or one of many, many other reasons.This week on the pod, Jane Friedman of The Bottom Line is back to talk to Joe and Elly about trendspotting, marketing, rights, and other things that go into consideration when a publisher might want to bring a book back into print!************Thank you for catching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the People's Guide to Publishing book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: https://microcosmpublishing.comSubscribe to our monthly email newsletter: https://microcosm.pub/newsletterFind us on social media:Tik Tok: https://www.tiktok.com/@microcosmpub/BlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pubFacebook: http://facebook.com/microcosmpublishing************

There's been a lot of discourse lately about eBooks, libraries, and sales. But are libraries really hurting book sales (and authors' and publisher's bottom lines)? This week on the pod, industry analyst and friend of the 'Cosm, Guy LeCharles Gonzalez, joins Joe and Elly to talk about why publishers and libraries often seem pitted against each other, licensing agreements, and how Baker and Taylor's closure factors in.************Thank you for catching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the People's Guide to Publishing book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: https://microcosmpublishing.comSubscribe to our monthly email newsletter: https://microcosm.pub/newsletterFind us on social media:Tik Tok: https://www.tiktok.com/@microcosmpub/BlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: https://instagram.com/microcosm_pubFacebook: https://facebook.com/microcosmpublishing************