Advertise on podcast: The Campaign Podcast

Last year WPP, Apple and Amazon increased their in-office days, with the latter two tech companies mandating five days in office. In February this year, adland’s best-performing holding company Publicis Groupe increased its mandated staff attendance from three days to four. In the age of AI and efficiency, this episode of The Campaign Podcast is asking if being in the office more does actually increase productivity, if its possible to measure productivity and if adland will soon be in the office for more days a week.  Hosted by tech and multimedia editor Lucy Shelley, this episode includes deputy editor Gemma Charles, deputy media editor Shauna Lewis and deputy creative and culture editor Charlotte Rawlings. Further reading: Should adland follow Publicis and WPP’s four-day office mandate? This is adland: 2025 Updated: latest hybrid working policies at “new big six” Why do more office days no longer boost staff’s sense of belonging? Hybrid working in adland: who struggles most with stricter in-office policies? Hybrid working Credos report: Less than half of adland happy with home/office split Mark Read: 'People are happier when they’re in the office' Is a four-day working week viable for adland? Hosted on Acast. See acast.com/privacy for more information.

In March, Meta and Google were found liable for designing addictive platforms that harmed a young user's mental health, a verdict both platforms disagree with and plan to appeal. Channel 4 also released its documentary called Molly vs The Machines about a 14 year old girl who took her own life after seeing harmful content online. Plus, the UK Government began a consultation for a potential ban for under 16s to improve digital safety, following Australia's ban in December, with Prime Minister Sir Keir Starmer saying we “have to act”. Instagram, Facebook, YouTube and other platforms rely on advertising to make money. So whether a government ban or strict regulation of the platforms is the solution, this episode questions how much responsibility should the brands funding these platforms have. Jake Dubbins, managing director at Media Bounty and co-chair of Conscious Advertising Network, joins the episode alongside Campaign's UK editor Maisie McCabe and editor-in-chief Gideon Spanier. This episode is hosted by tech and multimedia editor Lucy Shelley. Further reading: Ian Russell challenges Instagram boss to “chat” at Cannes Lions Molly vs the Machines showed us that advertising choices aren't neutral Can we talk about whether fraudulent ads are the tech platforms' biggest problem? Ofcom research finds rise in concern over online risks versus benefits Hosted on Acast. See acast.com/privacy for more information.

In-house agencies have been growing over the last few years, as brands have been taking more work in-house and building bespoke teams. In the last few weeks, Allwyn launched an in-house studio, ITV shifted its retained creative account from Uncommon to ITV Creative and Uncommon’s executive creative director Richard Biggs jumped to BBC Creative.  Campaign Red analysed this trend and last month produced an in-depth global report, The Inside Job, looking into what disciplines brands are in-housing, why they are luring agency talent and how they are collaborating with external agencies.  In this episode, Niki Garner, director of ITV Creative, joins The Campaign Podcast to discuss the in-housing evolution, why she hires from agencies and how in-house teams can provide the most value. Garner was also named In-house Agency Leader at Campaign’s In-House agency awards last year. Joining from the Campaign team is data journalist Jamie Rossouw, co-author of The Inside Job, and premium content editor Nicola Merrifield. This episode is hosted by tech and multimedia editor Lucy Shelley. Further reading: How to build a successful in-house agency Allwyn's media director: in-house shop Studio 59 aiming for “newsroom mentality” BBC Creative appoints Natalie Lau as head of planning ITV Creative lead dismisses past 'snobbery' aimed at in-house agencies ITV promotes I’m a Celebrity… South Africa with hand-drawn animation “The darker side of water”: behind the scenes of Channel 4’s “The fountain of filth” Lego ad calls 'play' with array of characters performed by Tom Holland Specsavers highlights audiology services by 'rebranding' Over four in 10 in-house agencies want to be brand’s lead agency, IHALC research finds ITV, Reckitt and Pepsi in-house leaders to speak at Campaign's In-Housing Summit The Lists 2025: Top five in-house creatives Campaign In-House Agency Awards 2025: winners revealed Hosted on Acast. See acast.com/privacy for more information.

In a break from the usual listen, we're bringing you the first three episodes of The Karman Line, a new podcast about the UK space industry from Haymarket Media Group, the owner of Campaign. This burgeoning sector is keen to communicate the extraordinary things it is doing to wider, complementary audiences. How do we solve population pressure and climate crisis in space? How has GPS allowed us to provide 12% more food globally? How did the UK become a global leader in small satellite manufacture after the British Government said, “there’s no future for the UK satellite industry”? How did Elon Musk turn reusable rockets from science fiction to science fact in less than 20 years? What else are “Elon and Jeff” going to allow us to do? And why is SpaceX still “the elephant in the room”?   Join Alice as she talks to Will Whitehorn, chair of giant space tech investor Seraphim and former president of Virgin Galactic, and they discuss the implications of “The Elon Musk show” and its legacy, “the beginnings of a competitive space industry of scale”.   Contributors: Alice Bunn, President of UKspace  Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedIn UKspace: Overview | LinkedIn   Will Whitehorn OBE, Seraphim Space Investment Trust Will Whitehorn OBE | LinkedIn Key topics covered: UK satellite manufactureUK universitiesSpaceX valuationReuseable rocketsAgricultural managementPopulation pressureClimate crisisSolar powerData centres in spaceIndustrialising in space Hosted on Acast. See acast.com/privacy for more information.

Campaign's annual School Reports scrutinise and assess 80 UK agencies from across the industry, giving them each a score between 1 and 9. Released last week, agencies across creative, media, social, digital, CRM and experiences are evaluated based on their individual history. The top mark of 9 is awarded to an agency that has had an outstanding year; 8 for an excellent year; 7 for a good one; 6 is satisfactory; 5 is adequate; 4 stands for below average; 3 is poor; 2, a year to forget and 1 warns that the shop's survival is in question.  For the last two years, no 9s were given, but this year, there were four awarded.  In this episode, Campaign's journalists discuss what the data revealed about individual agency health, how agencies fared in this year’s reports against difficult conditions and what goes into achieving a top score of 9. Premium content editor Nicola Merrifield, editor Maisie McCabe and media editor Beau Jackson join the episode hosted by tech and multimedia editor Lucy Shelley. Further reading: School Reports 2026: Top holding companies School Reports 2026 tables: Top 100 creative agencies School Reports 2026 tables: Top 50 media agencies School Reports 2026: Top regional agencies School Reports 2026: Agency billings growth slows down amid industry challenges School Reports 2026: The end of “performative window dressing” for diversity School Reports 2026: Which agencies got the highest marks? What is Group M? Do holding company solutions undermine agency brands? WPP launches new Elevate28 strategy with four core divisions and £500m savings Hosted on Acast. See acast.com/privacy for more information.

Gaming has firmly entered the mainstream, with more than three billion players worldwide and engagement levels that now rival – and often exceed – social platforms. What was once seen as a niche channel is now a dominant cultural force, commanding time, attention and participation at scale. These shifts, and what they mean for brands, were explored in depth at Campaign’s recent gaming summit, held in London. In this sponsored episode of The Campaign Podcast, Dentsu’s global head of gaming, Brent Koning, builds on that conversation and goes further. He delves into gaming’s role as an immersive social space, and why it remains one of the most underutilised channels in the marketing mix. Hosted on Acast. See acast.com/privacy for more information.

In a break from the usual listen, we're bringing you the first three episodes of The Karman Line, a new podcast about the UK space industry from Haymarket Media Group, the owner of Campaign. This burgeoning sector is keen to communicate the extraordinary things it is doing to wider, complementary audiences. What did the Space-Comm Expo conference and exhibition tell us about connecting space and wider business? How does this manifest as tech connectivity in telecoms and why do farmers care about that? What did we learn about the benefits of extreme cold in manufacturing laboratories and why do pharmas care about that? How vulnerable are global logistics to the spoofing of navigation signals? And why is the UK government centralising space strategy in the Department for Science, Innovation and Technology?   Join Alice and Jonners as they reflect on the UK space sector’s largest trade event and the “energy, diversity and …sheer scope of what this industry has to offer”.   Contributors: Alice Bunn, President of UKspace  Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedIn UKspace: Overview | LinkedIn   Jonathan Daves, The Karman Line Jonathan Daves | LinkedIn   Subscribe to The Karman Line Apple: https://podcasts.apple.com/ca/podcast/the-k%C3%A1rm%C3%A1n-line/id1876605462 Spotify: https://open.spotify.com/show/3qED4CgdRDxfKKzYNKZCIH?si=lZ-I4a19SPGLAJL-dHi4DQ YouTube: https://www.youtube.com/@TheKármánLineUK Key topics covered: Space-Comm Expo, London, March 2026 Conference overview Sector integration Insurance Customer utility Government role Future outlook   Technological advancements · Telecoms · Manufacturing   Defence and security · Satellite capabilities · Current threats Hosted on Acast. See acast.com/privacy for more information.

If gaming is not to be considered a media channel, what is it? Campaign hosted the Gaming Summit this month, and many speakers at the event asserted that gaming should be considered more than just a channel to activate to make the most of its 3.5 billion global audience. In this episode, Campaign's journalists from the event discuss why media should not be considered as as media channel, some of the mistakes brands make when approaching gaming and how to capitalise on the audience's active engagement. Tech and multimedia editor Lucy Shelley is joined by the event’s host media editor Beau Jackson and deputy media editor Shauna Lewis. Further reading: McDonald's taps into nostalgia with trading card promotion Replacing the funnel: the three pillars of modern gaming marketing Hosted on Acast. See acast.com/privacy for more information.

The quote “good artists copy, great artists steal” also applies to advertising. Some ads are paying homage while some simply rip others off when creatives spot a good idea. In this episode, the Campaign team takes a look at some of the recent ads that look noticeably similar, including British Heart Foundation and Cancer Research, Crocs and the V&A, Experian and an Amazon ad from 2023, Primark and Levi's iconic denim ad and Apple Watch and Rebook's "Belly's going to get you" in 2000. Some creatives argue that ads can get away with copying if it's "over five years old and 5000 miles away", while others suggest it is "lazy" and creatives should be "named and shamed". Host tech and multimedia editor Lucy Shelley is joined by deputy creativity and culture editor Charlotte Rawlings, reporter Eszter Gurbicz and editor Maisie McCabe. Further reading: Is there such a thing as an original (OOH) idea? Is pre-testing a ‘no-brainer’? With Martin Beverley Coming up in the Campaign calendar: Influencer360 on 28th April Hosted on Acast. See acast.com/privacy for more information.

In a break from the usual listen, we're bringing you The Karman Line, which is a new podcast on the British space industry from Haymarket Media Group, the owner of Campaign. The UK space industry is a significant and strategic driver of the UK economy contributing over £19 billion in direct revenues. And it needs brilliant communicators to help tell its story. For most people, space is about rockets and astronauts. But it's actually about sustainability, infrastructure, observation, communication and increasingly, manufacturing. Not a lot of people know that.  For the space industry to fully realise its potential it needs more of the right people to understand what’s happening and get involved. People like policy makers, investors, regulators, planners, lawyers and consultants. In this first episode of The Karman Line, Dr Alice Bunn, the president of UK Space, and her panel of guests, Sam Alden co-CEO of Space Solar, Nick Shave managing director of Astroscale and Anushka Sharma founder of Naaut, discuss the surprising, awe inspiring business of space. Hosted on Acast. See acast.com/privacy for more information.

WPP announced a new strategy and structure last week, on Thursday 26 February, as the company hopes to turn its fate around, while reporting its worst financial performance since the pandemic.  Campaign's editor-in-chief Gideon Spanier interviewed WPP's chief executive officer Cindy Rose on the three-phrase plan "Elevate28" which includes £500m in cost savings and transitioning the business from a holding company structure to a single company with four core divisions – WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions. These will be led across four regions globally. In this episode, the Campaign team breaks down the announcements and what it means for WPP’s agencies, look at how the company compares to its competitors and discuss if Rose's plan will work. Tech and multimedia editor Lucy Shelley hosts the episode which includes Spanier alongside editor Maisie McCabe and deputy media editor Shauna Lewis. Further reading: WPP Media and VML drive 8% UK decline for WPP WPP Creative will 'not sunset' agency brands Hosted on Acast. See acast.com/privacy for more information.

Campaign has released the A List – a compilation of over 200 industry leaders and their musings on the year gone and year ahead. In 2025, the advertising and marketing industry underwent some huge organisational shifts. With revenue declines and share price drops, job cuts, leadership changes and legacy agencies changing their names, 2026 marks a new era for the industry. In this episode, the Campaign team discuss some of the A Listers' perspectives, including how to be innovative in uncertain times, and what outfits they wear to a pitch. Hosted by tech and multimedia editor Lucy Shelley, this episode includes deputy editor Gemma Charles, editor-in-chief Gideon Spanier and deputy creativity and culture editor Charlotte Rawlings.  Further reading: The 2026 A List: 'Massive f****n' traitors', 'Method Pitchers' and AI-induced boredom Half of VCCP's current jobs didn't exist at launch, CEO says The A List and it’s completely different but it’s also still the A List Campaign A List 2026: How leaders are planning for success in surprising times Can we talk about how you get into Campaign's 2027 A List? In Pictures: Campaign A List party 2026 Hosted on Acast. See acast.com/privacy for more information.

Media planners and buyers, like many in adland, have been tackling a period of immense change. AI, media fragmentation and budget restraints are all impacting the roles within media. At the end of January Campaign hosted Media Week Live, a conference for media planners and buyers, discussing how their roles are changing and what the future of the media agency looks like. Leaders from X, Pinterest, Omnicom, WPP, Publicis and the National Theatre joined to share their perspectives from the top. Campaign's media journalists hosted the event: media editor Beau Jackson and deputy media editor Shauna Lewis. The pair join tech and multimedia editor Lucy Shelley to discuss the future of the media planner and buyer, what part creativity plays in the media plan, how media planners work alongside AI and what challenges media agency leaders are facing this year. Further reading: What does it take to be a media agency chief investment officer? 'Frustrating' and 'disappointing': media buyers on Google's action against Kantar Media and Barb The Lists 2025: Top 10 media buyers ‘The weather is changing’: How much should publishers fret about Google AI Overviews? Will media buyers be the first victims of AI? Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founder Hosted on Acast. See acast.com/privacy for more information.

Following the Super Bowl LX over the weekend, David Kolbusz, chief creative officer at Orchard Creative; Helen Rhodes, chief creative officer at Grey London; and Josh Green, chief creative officer of Elvis review a selection of the ads in this week's episode of The Campaign Podcast.  Hosted by Campaign’s creativity and culture editor Gurjit Degun, the trio critique work from Instacart, Anthropic, Squarespace, E.l.f Cosmetics, Pringles, Dove and Bud Light.  They also comment on whether this year’s ads are better than those of previous years. Kolbusz said: "The theme for me this year was that people are starting to figure out the Super Bowl again. I think the last five or so years have just been an absolute tragedy." Further reading: Super Bowl 2026 round-up: watch the adsPringles "Can hands" by Grey London  Campaign calendar: Audio Advertising Awards: final entry deadline on 12th February, with multi-entry discounts Hosted on Acast. See acast.com/privacy for more information.

The FIFA World Cup really is bigger this year, taking place in Summer across 39 days, taking place in 16 cities across the US, Mexico and Canada. While all the on-pitch fun is happening across the Atlantic, how can brands across the pond engage UK audiences effectively and authentically? In this episode of The Campaign Podcast, Campaign welcomes guest Lizi Hamer, the global executive creative director at Octagon to discuss some of the biggest mistakes brands make when creating brand experiences around the World Cup, and why advertisers should be thinking community first, not country first. Tech and multimedia editor Lucy Shelley hosts the episode with Campaign's deputy editor Gemma Charles and creativity and culture editor Charlotte Rawlings. Further reading: Beyond borders: why countries don’t define modern fandom Fifa 2026’s longer tournament window presents a golden opportunity for fan activations Identity launches global sports proposition The Year Ahead 2026: Cultural trends The Year Ahead 2026: Experiences Campaign calendar: Audio Advertising Awards: final entry deadline on 12th February, with multi-entry discounts Hosted on Acast. See acast.com/privacy for more information.