Advertise on podcast: Grassroots Marketing

Toby Streett, the founder of Cbdeeme explained the critical issues facing the hemp industry, detailing how the proposed Farm Bill's total THC limit threatens the $24 billion market and the need for urgent consumer and congressional education on hemp and cannabinoid regulation. We also learn about Cbdeeme’s educational e-commerce platform and its vetted hemp-derived products, emphasizing the importance of Certificates of Analysis for consumer trust. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Hybrid Marketing Co.'s VP of Strategy, Jen Lamboy, offered a deep dive into the complex, state-by-state regulated U.S. cannabis market, highlighting that managing diverse consumer types and cultural stigma is key to success. Lamboy shared insights from the recent MJ Biz conference, noting a shift toward attendees being "ready to do business," and predicted immense growth in cannabis-infused beverages despite the looming potential for a federal ban on intoxicating hemp. She detailed the company's strategy work across the full supply chain, which leverages five core business drivers—revenue, risk, cash flow, cost, and asset utilization—to manage varied organizational risk tolerances around compliance. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Eric Steenstra discussed the complex federal journey of hemp legalization, highlighting the shift from the 2014 Farm Bill's original non-intoxicating intent to the unintended conversion of CBD into intoxicating cannabinoids like Delta 8 and Delta 9 following the 2018 Farm Bill. Steenstra expressed concern over the FDA's failure to establish clear regulations for hemp products, which could result in unsafe, high-potency items entering the market. In contrast to the regulatory uncertainty, he emphasized the guiding principles of his company, Skyworld, which is rooted in an indigenous philosophy of ethical growth, community empowerment, and a commitment to supporting Native American sovereignty and economic development through cannabis. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

James Stephens, co-founder of Sinful, shared insights on his company's success as Montana's top-selling cannabis brand, which specializes in premium THC beverages and gummies. The discussion covered Sinful's strategic expansion plans into new US markets, including New Jersey, New York, Florida, and California, and the anticipated positive impact of cannabis rescheduling to Schedule III on capital availability for smaller operators in Montana. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

 with Simon Knobel, CEO of Calyx Containers, centered on the cannabis packaging industry's challenges, including scrutiny over unverified claims like mold prevention, which he attributed to failures in complying with federal FIFRA rules. Knobel introduced their Calyx Cure nine-layer pouch technology, explaining that a six-month study with the Cannabis Research Coalition demonstrated it preserves an additional 14 to 18 percent of terpenes and sellable weight by maintaining optimal water activity compared to standard commodity bags.  Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Angela Brown, CEO and co-founder of Coast Cannabis Company, detailed her strategy for scaling the business from a craft brand into a "Multi-State Brand" (MSB) while rigorously maintaining product quality. She emphasized that the company's commitment to organic ingredients and a high-integrity, expensive supply chain is a non-negotiable that secures consumer trust against market price compression. Coast Cannabis Co ensures consistency across its five states (MA, RI, CT, MD, NJ) through mandatory vendor vetting, strict contractual agreements, and frequent on-site visits to partner facilities, utilizing a strategy focused on states close to its Massachusetts base for operational efficiency and shared knowledge.  Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Prominent cannabis industry leader Alexa Wilson addressed the multifaceted challenges facing Multi-State Operators (MSOs), including the anticipated financial impact of potential 280E tax relief, shifting capital markets, compliance issues, and banking hurdles, all while the industry awaits federal rescheduling. Wilson advised MSOs and customers to plan conservatively for the expected cash flow windfall from 280E relief. She also highlighted the critical role of Omega Equipment and Supply in the industry's maturation by providing essential equipment, supply, and design solutions that promote professional business practices and safety standards. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

SWADE Cannabis, with its vertically integrated dispensary network in Missouri, is expanding its product line with the introduction of Sinse Gummies. Brandon Cavanagh, the Director of Marketing, highlighted that these new edibles stand out in a crowded market by utilizing full-spectrum cannabis oil for a more authentic, "true-to-plant" experience, differentiating them from common distillate-based products. Furthermore, the gummies are vegan and pectin-based, offering a consistent texture while being accessible to more consumers. The line features five distinct, beverage-inspired flavors with functional cannabinoid ratios, including indica options like Blueberry Lemonade and Sleepy Time Lavender Tea (both with 1:1 THC:CBD, plus CBN in the latter), sativa options like Cuba Libre and Mountain Soda (both with 1:1 CBG), and a high-potency hybrid, Blood Orange Yuzu Spritz, with 50mg of THC. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

with Tamara Anderson, CEO of Culinary and Cannabis, highlights her mission to champion cannabis for wellness and self-advocacy, driven by her personal survival of chronic myeloid leukemia and her dual expertise as a registered nurse and pastry chef. She emphasizes a safe, informed approach to consumption, including the "start low, go slow" method, and consulting with healthcare professionals. Anderson is actively working with the California Department of Cannabis Control (DCC) to shape better industry policies. For social equity, she proposes lowering fees, increasing access to capital, and establishing a robust, collaborative mentorship hub for women-owned brands and legacy operators. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Colin Fraser is back to tell us about Upling's nonprofit, From Grass to Grace, which has launched a charitable initiative in response to the devastation caused by Hurricane Melissa in Jamaica. Teaming up with Cookies Jamaica, the DMV, and Connect Jamaica, the effort is focused on supporting devastated growers in the St. Elizabeth region. The relief includes rebuilding essential agricultural infrastructure and sending vital supplies to aid in the community's recovery. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Alex Anderson, co-founder and CEO of Skyworld and a member of the Tuscarora Nation, was interviewed about the New York-based indigenous cannabis brand. Skyworld is rooted in the "Skyworld" creation story and operates with a "human forward" approach dedicated to creating the best possible experience from staff to product. Anderson highlighted the brand's high-profile marketing collaboration with NBA All-Star Carmelo Anthony on the "Hall of Flame" flower line, describing it as an honor that provided an unparalleled platform to elevate the indigenous voice. He discussed Skyworld’s mission to deepen its presence in New York’s licensed cannabis market, highlighting the significant economic and community benefits Indigenous nations contribute. He also spoke to the parallel tribal-side work of leaders like Jay Randolph on the Shinnecock Reservation, emphasizing shared purpose and collective progress. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jay Randolph Wright, store manager for Little Beach Harvest, detailed the dispensary's operations under the Shinnecock Indian Nation's Cannabis Regulatory Division, emphasizing its independence from New York State's OCM and its focus on tribal cultivation and community advocacy, with 4% of revenue supporting the Shinnecock Nation. We highlighted the limited tribal involvement in the national cannabis market, while Jay noted Little Beach Harvest's product offerings, competitive pricing, and ongoing efforts to ensure product quality and sustainability for the tribe. The Shinnecock Nation is prioritizing the growth of cannabis operations and other sustainability initiatives over casino development. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Grassroots Marketing welcomed MacKenzie McClain Hill, the founder of the BIPO owned CBD-powered beauty and wellness brand LumiBloom, for a recording session, where MacKenzie discussed how the discipline from their elite athletic background translates into entrepreneurship. MacKenzie detailed the Lumi Sport line's focus on deep recovery and natural pain management using CBD and CBG, which includes products like a pain relief stick, soothe stick, bath salts, and pain spray, and emphasized that LumiBloom is a lifestyle brand promoting inclusivity and empowering women across areas like beauty, pain relief, energy, and focus. MacKenzie also recommended specific Lumi Bloom products, such as tinctures for stress management and the soothe stick, body scrubs, shower steamers, and bath bombs, as holiday gift options. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Spherex Chief Revenue Officer Ryan Hunter discussed the company's significant market demand, evidenced by $250,000 in back orders. He outlined a holistic, consumer-product-focused marketing approach that moves beyond traditional dispensary pop-ups to include building strong relationships with retail staff and hosting large consumer-facing events, such as a 700-person Halloween roller skate party. Hunter detailed Spherex's strategy to compete with illicit and unregulated hemp products by offering safer alternatives across a range of price points. He also addressed the financial challenges in the cannabis industry due to the lack of traditional banking, which necessitates immediate reinvestment of retail revenue into inventory like hardware and raw cannabis. Key product successes covered were the proprietary, defect-free 4-gram XVapes cartridge and a popular sleep gummy featuring Rishi mushrooms.  Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Kristin Rogers, co-founder of LEVIA, details the company's decision to reacquire the cannabis beverage brand from MSO Air Wellness. The decision was driven by the competitive pressure from the unregulated hemp market, which the smaller, private LEVIA can now address by pivoting faster than the MSO. Kristin outlined plans for expansion into other regulated markets and leveraging the hemp market to provide broader access to their products. She also voiced serious concern over a campaign to repeal the legal cannabis industry in Massachusetts, emphasizing that such a move would result in significant job and financial losses. LEVIA's current product strategy includes its popular 5-milligram THC seltzers and the newly introduced, higher-dose 1,000-milligram drink drops, which are available in over 200 Massachusetts stores. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy