Advertise on podcast: Show de Vie Podcast

Luis Niño de Rivera, CEO of Mezcal Amaras, joins me for a conversation about leadership, mentorship, and building one of the world's most respected mezcal brands. We explore entrepreneurship, sustainability, innovation, and the importance of staying curious, while diving into the diversity of mezcal and the people who bring it to life. It's an engaging discussion about purpose, craftsmanship, and why the best leaders never stop learning.

Francisco "Cisco" Terrazas returns to Show de Vie to reflect on how his journey and the agave industry have evolved over the years. We discuss launching Raíces Imports, his work with the Tequila Interchange Project, and the challenge of balancing entrepreneurship with sustainability, conservation, and fair labor. Along the way, we explore marriage, personal growth, hospitality, and why contributing meaningful ideas matters more than simply adding to the noise. It's an honest conversation about purpose, progress, and staying true to your values.

Meredith Mills-Merritt didn't set out to make just another canned cocktail. Drawing on her background in beauty and brand innovation, she reimagined the RTD category with a family Southside recipe built on cleaner ingredients and transparency. We talk about building an alcohol brand from the ground up, why authenticity matters more than marketing, the future of drinking culture, and how the Clean Alcohol Collective is pushing the industry forward. It's a thoughtful conversation about gin, entrepreneurship, and creating a brand with purpose—not just another product.

Pablo Antinori's journey has taken him from Argentina and Bolivia to Texas, with stops in restaurants, Tuscany, distribution, and ultimately co-founding Socorro Tequila. We talk about adapting to constant change, building friendships across cultures, entrepreneurship, and why optimism has shaped every step of his career. Along the way, we dive into tequila, hospitality, innovation, and what it takes to build a brand with purpose in a crowded market. It's a fun, honest conversation about resilience, opportunity, and making the most of every chapter. And keep your eyes peeled for the new Still Strength version!

Emilio del Conde grew up in Tecate, crossing the U.S.-Mexico border every day for school, an experience that shaped the way he sees people, culture, and opportunity. That drive took him from sales and finance to founding Chupes Finos (importer, distributor, and more) in Carrollton, Texas. In this episode, Emilio shares how a passion for collecting mezcal turned into a partnership with Leo Garcia and Macheé Mezcal, while we dive into border culture, entrepreneurship, community, and the connections that great spirits create. It's an honest, insightful conversation full of great stories—and one that proves Emilio is only getting started.

Alejandro Orendain understands numbers, travel, and agave. What started as a departure from the family business, quickly turned back into a return to the homeland. His roots in Tequila, and the inescapable pull back into the operations of Tequila Arette, bring us to his current chapter. A chapter during which, Alejandro educates many about the familial brand and ensures that his quality tequila can be easily available at everyone's fingertips. We chat about drumming, bar anecdotes, and a whole new brand aesthetic.

I had the lovely privilege to visit Hacienda Patrón and explore their various production sites and methods. Beyond the opulent quarters and beautiful hospitality, I found something more intriguing: the hidden complexity of their tequila. (Which is soon to be released in an entirely new 100 Proof, tahona-crushed, blanco tequila.) Towards the middle of my stay, I had the opportunity to interview Patrón's maestro Tequilero David Rodriguez. We chat about quality, history, learning, and his inherent scientific mind. Recorded live at Copper Bar at Hacienda Patrón.

Santos Serfaty, co-founder of Zancudo Mezcal, has traversed the world while working in many restaurants and bars. This transnational lifestyle has led to him learning many languages, and learning many lessons about life. Nomadic in ways, and tremendously ground in others, Santos has settled in Mexico City to finally find his home. Through his love of food and cocktails, Santos was introduced to mezcal and a direct path to Oaxaca. Afters years of blending, tasting, and exploring, Zancudo Mezcal was finally born. We chat drums, proofing, and design.

Alice Carroll is breaking waves in the whiskey business. Her many chapters as a brand ambassador for the world's most well known whiskies emboldened an ambition: an ambition to create her own brand. The delicious result is Foxes Bow Irish whiskey, an artist, flavor first concoction. But as Alice's passion project breathes live into the market, what kind of challenges and unexpected corners will have to be surmounted? We chat about fashion, the sound of our own voices, and a new 40% missing campaign: a new bottling for International Women's Month that begs the question "where is the representation for Women in this vast whiskey industry?"

Austin's Glenn Boiles is seemingly around every corner waiting to freshen your drink. He is at every event with a smile, warm glow, and the finest spirits from across the globe care of The Backbar Project. From Texas, to PDX, back to ATX, Glenn has acquired massive knowledge and experience in the hospitality industry; often as the result of flipping a coin. From Park Cognac to Estancia Raicilla, the various marks in the Back Bar project reflect different places, different traditions. Much like Glenn, they express the beauty this world has to offer. We chat fatherhood, argument styles, and the perfect boilermaker.

Cesar Garcia grew up in mezcal country. He was surrounded by the culture, the land, and the drink itself. However, the realities of alcohol consumption sometimes eclipse the romanticized category. After decades in corporate life, Cesar experienced a life changing event that forever changed the trajectory of his life and coincidentally brought him back to the world of Mezcal. The resulting project Puntiagudo Spirits, spotlights various regions of Mexico and brings Cesar back to the land. We chat diagrams, family, childhood, and more.

Cristina Allen co-founder of Volans Tequila learned that the craft and beauty of tequila is always attainable but only with the right processes in place. Cristina studied music production and has always had a knack for creativity. Seeing the dawn of the digital era sunset on those bygone days of analog, perhaps Volans tequila is the bridge between the past and the future. A truly analog spirit. We sit and chat on a windy Sunday afternoon to discuss Alice In Chains, making sure younger generations listen to proper music, and more.

Montagave's co-founder John Melvin has delved in finances, drumming, winemaking, and now fatherhood. His brand, Montagave Tequila , is a promise ring to his French wife and their love of all things flavor. This beautiful French meets Jalisco project produced at Cascahuin was just the first step. Now, John brings one of the most lauded tasting events, Good Juice, to Austin Texas on November 8 (2025). What's in store for attendees and how does John's distinct version of hospitality enhance the experience? We chat art, family meal, jam bands, and more.

Austin's Sebas Cajas has had an interesting journey through the jungle, basketball courts, and mezcalerias of Ecuador. After a fateful gap in gigs, and motherly advice, he left Quito to start a new chapter in Austin. Here he has found love, friends, and most recently of all a deeper love of agave. After many years working behind the global spirits specialty restaurant/bar Veracruz, Sebas now takes on his biggest challenge yet with La Mezca, an intimate mecaleria style cocktail bar with lovely ambience and intimacy. We chat NBA GOAT, Nike's, feeling part of a community, and more.

Diana Pinzón has a lust for life, nature, exploration, and protecting natural resources. Her forrest studies led her to Puebla, where the beginnings of Zinacantan Mezcal were born. Now years later and at the helm of Mezcal truth-telling, Diana, via Raices Imports, brings these beautiful spirits into Texas. We talk about bats, dancing, travel, and more.